In this wildly entertaining and value-packed episode of The TradeMarke Podcast, Sarah Ghirardo and Eric Thomas sit down with the one and only Derek Cormier, founder of Climate Experts in Melbourne, Florida. From a single truck to a projected $12M in revenue, Derek shares the exact playbook he's used to scale a multi-trade business covering HVAC, plumbing, and electrical — all while keeping things fun, raw, and remarkably real.
Derek dives into:
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Why ductwork is the most overlooked opportunity in HVAC sales
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His regimented, quality-first inspection process (complete with attic sweats)
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How he's successfully leveraged AI tools like Rilla and Fireflies to improve sales training, operations, and leadership meetings
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The marketing strategies that actually work (spoiler: wigs, humor, and anti-boring TikToks win every time)
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What it really takes to gain buy-in from your team when introducing new tech
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How to differentiate your business in a saturated Florida market with Chuck-in-a-Truck competitors everywhere
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Why partnering with Home Depot was a game-changer, and how he made it profitable
You'll also hear about Derek’s unconventional journey from being a Hollywood, FL police officer to building one of the most respected home service brands in the Sunshine State. Plus, his candid thoughts on review culture, SEO providers, and why leadership growth is the key to business growth.
Whether you're looking to grow your trades business, stand out on social media, or just need a reminder that personality is profitable, this episode delivers.
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