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July 1, 2025 15 mins

We reflect on the journey of podcasting and content creation, comparing it to gardening where growth happens invisibly at first but eventually blossoms with patience and persistence.

• Recently reached milestone of 25 podcast episodes
• Importance of properly crediting sources in podcast content
• Growth in podcasting takes time, just like plants need weeks to emerge from soil
• Most "overnight successes" like Joe Rogan actually had years of brand-building first
• Much of viral internet content uses fake engagement from click farms
• Creating content with purpose is more sustainable than chasing algorithm rewards
• Episodes can gain traction months later when keywords become relevant

Keep planting your seeds and recording your episodes.


From Article: 
https://www.linkedin.com/pulse/plant-seeds-even-you-dont-see-growth-yet-gary-jones-dkcle

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hello everybody and welcome back to the Trading Post
.
I am your host, trader Stu.
Holy crap, where does the timego.
Remember June, june was here.
That was a cool month, holycrap.
Anyway, this episode issponsored by the Michigan
Renaissance Festival, metroTrading Association and
Networking with Kids, and let'sget right into it.

(00:24):
I want to mention somethinghere about when you do podcasts,
the reason why I am notadvertising it.
I'm still learning things, so Ikind of thought that doing a
drop of where I get myinformation from, you know, when
I talk about things I'll say,hey, I got it from Buzzsprout or
I got it from this article Iread on Gary Jones' LinkedIn

(00:50):
thing or whatever.
I follow his.
He sends out these articles Atany rate.
I thought that name droppingwas enough and apparently I got
to still put them in the podcastdescription.
So that's what I'm working onright now to make sure I don't
get hit for plagiarism, nottrying to plagiarize them.
Being straight up front, I tellyou guys, you know I read this

(01:14):
article and from LinkedIn, thisguy, gary Jones, whatever and
Grow Radio is is.
He has a podcast and honestly,I don't even listen to it.
I like his articles, thoughhe's got a cool blog.
At any rate, he's in GreatBritain and I just I like I'll

(01:35):
mention things and I'll gothrough it.
And yeah, so that's what I'mworking on today Going through
and making sure I name drop himand all of the articles working
on today, going through andmaking sure I name drop him and
all of the articles that youknow.
I think I honestly have onlyever used his articles twice,
maybe three times, so it won'tbe that much work.

(01:55):
I just got to find the podcast.
But what I'm getting at is,when you're using information,
make sure name drop and thenI'll just put the link to the
article.
I think that's enough, at anyrate.
So what else we're getting into?
July 4th weekend, weekday 4 day,weekday for me and this is

(02:20):
Trade Tuesday and I forgot to.
I didn't forget.
I'm going to just be honest.
I got busy.
So what happened was I boughtthe Kids a Play set and we spent
a lot of time researching that.
There is just a ton of optionsout there and we have a
9-year-old, almost 10-year-old,and we have a 2-year-old.
We were trying to find like theperfect mesh of entertainment

(02:46):
options and venues, for thatwould be enjoyed by both for
years to come.
I'd say, if we get at leastfive years out of this thing,
I'd say that's pretty goodinvestment, that they stay
entertained for five summers.
I don't know that puts a10-year-old at 15.
He won't care anyway.
Hopefully by then he'll be intoI don't know cars and girls,

(03:07):
and then the other one will beseven, right, so it goes by
quick, all right.
So where else?
Oh, you know what?
I forgot the other guy too.
No, I mentioned Buzzsprout.
Anyway, I wanted to get intothis one that I was reading,
wanted to get into this one thatI was reading, and it just
talks about growing.

(03:27):
You know, using your podcastfor seeds of growth is basically
what it was.
I'll put the link in here.
And, uh, it just talks about.
You know, you may not seeimmediate growth right now, but
you will maybe in the future ifyou keep.
This is my 25th podcast or 25thepisode.
Oh yeah, holy crap, that wentby fast.

(03:49):
So, yeah, happy 25th episode tome.
I guess I'm going to get alittle achievement award on
Buzzsprout.
They give you these stamps ifyou're not on Buzzsprout.
And thinking about doing it,it's kind of like I think
YouTube does the same thing.
And thinking about doing it.
It's kind of like I thinkYouTube does the same thing, but
basically every so manydownloads you get and every so

(04:11):
many uploads that you provide,you get these different
achievement levels.
So, yeah, anyway, what he talksabout is planting the seeds,
because you may not seeimmediate growth, but you will
in the future.
So, uh oh, wrong username, notme, what?
Oh, let me go in here and trythis again.

(04:34):
Here we go, for some reason.
You know what I should just dois put LinkedIn on my phone For
some reason.
You know what I should just dois put LinkedIn on my phone.
I try not to, because I'm likeI'm not going to work when I'm
not like logged in not logged in, but at the office.
So I took LinkedIn off,thinking that it would do me a

(04:56):
favor, and left Alignable on it,because I am an ambassador on
Alignable.
So I figured I should at leastdedicate myself and I don't Once
I'm home with the kids that itI don't.
Speaking of that, what wouldyou do?
So this uh play set that webought, it's from kid craft,
it's the odyssey, it's thebiggest, baddest, most like you

(05:20):
know, inclusive of all the neatthings that the kids want and
didn't, and the advertisementsays didn't know they want.
It's like all the cool thingsthat your kids and kids' friends
want and then including thingsthat they don't want, because
this thing has everything, it'sfully loaded.
It's like better than going toone of our parks and we're in
Clinton Township.
We have awesome parks.
As a matter of fact, my wifewas like I don't want, I want a

(05:42):
place that I'm like.
No, as a matter of fact, mywife was like I don't want, I
want a play set.
I'm like no way go to one ofthe parks we have, like you know
, quarter million dollar, halfmillion dollar parks that they
tell you how much they put inthese things.
And, by the way, what's going onwith this inclusive,
all-inclusive playgrounds forwheelchair accessible?
I've never seen a wheelchair onit.
I'm not saying it's a bad thing, I'm saying maybe, maybe one

(06:05):
park per city, that's probablyenough.
They probably get, I don't know.
I guess that's fundingno-transcript.
Phenomenal parks, dude.
The one they just built by thelibrary in clinton township is
wild.
It's got like the zip linething, it's got this climbing
tower rope thing and it's got awheelchair ramp which I've said

(06:29):
I've never seen anybody on there.
We go there a lot.
I've never seen one wheelchaireven in the vicinity and they
built this quarter milliondollar park for wheelchair folks
and and even have like ridesfor the wheelchair kids, kids in
wheelchairs or whatever, Idon't know.
Anyway, I know they got a grantfor it because they tell you,

(06:52):
because it's by the city, so youcan see where it's coming.
I divert, I'm not going to getinto it, never mind, I'm not

(07:13):
going to get into it, never mind.
Let's see, basically, what Garyis talking about in his podcast.
It talks about how it takestime for flowers channel to
starting a small business.
And why do I do that?
Because I was talking to, Ideal with businesses every day,
right, and Metro TradingAssociation and I actually also

(07:36):
sponsored kind of by MetroTrading Association too, by the
way, because I work for them anduh, yeah, anyway.
So you know it takes what threeto five years, I think they say
, to start seeing profits, uh,from a business.
And so it does podcasting.
Sure, you hear about thesepeople who are like overnight I

(07:56):
guess, celebrities, but reallythey're not, because you know a
lot of people might have alreadyhad a following from like
wherever I don't know, insertsocial media platform here, or
TV show or radio or modeling orwhatever.

(08:16):
They start a podcast andeveryone subscribes, right?
Joel Rogan was kind of likethat, but you people forget he
was in Fear Factor.
He was an MMA fighter, mmaannouncer, comedian, all kinds
of stuff, right.
So he wasn't just like amillionaire from starting a
podcast.

(08:37):
That's not how that works.
So it takes, takes years, andhe had years back I think a
decade or more invested into hislike brand before he launched a
podcast and uh.
So you got to remember that noteverything you see.
Well, actually I got into thatthe other day, yesterday.
Um, usually I'll watch YouTubeand I'll have, like you know, a

(09:01):
lunch or something like that,and I'm not even into YouTube.
No more, man, I hate it becauseeverything is so fake and
scripted.
Everything's these little skitsthat these people do and they
rent these stages, like I don'tknow people on aircraft that get
kicked off or whatever.
Right'm just over over it.

(09:23):
I can't even watch any of myfear-mongering shows anymore
because it's starting to loop.
I used to like the prepping andyou know, uh, getting things
ready for whatever, buteventually it just loops on
itself and I'm just burned out.
So which is a good thing,because it gets me outside more

(09:44):
in the garage and doing thingsthat I should be doing other
than watching youtube.
But anyway, um, those all take,those are all algorithms too,
by bots that are put togetherthat when you see, why does this
girl got, you know, 20 000comments?
It's because it was all on aclick farm or whatever they call

(10:06):
them.
And uh, it's all fake, right,there's no way.
If you have to question it likeI don't understand why they got
this many comments and likes,it's because it's all bull crap,
man.
Anyway, I again I get on thesetangents.
So what Gary talks about is hownature reminds us of three
things how seeds grow invisiblyat first, so every episode is an

(10:32):
investment in a futurediscovery.
I did that myself.
I have, like I said, the newtoddler, and he's crazy, but I
still feel like I had to plantsomething this year because I
feel like I wasted a potentialseason to do something with all
the space I have in the garden.
I planted and right now it'sjust growing vines and weeds,

(10:53):
right.
So, except for the strawberriesand raspberries, the kids love
them, but they're lowmaintenance.
So I planted a bunch of cornhopefully grows enough for them
to run through it.
And then you know pumpkins,cause the kids love growing
their own pumpkins.
Well, the one does, the otherone doesn't know any better.
Yet these two, uh, we havewatermelon and uh, winter squash

(11:15):
and the sunflowers never cameup and, uh, I think that's it,
cantaloupe, maybe I can'tremember, it doesn't matter, but
I just planted stuff all aroundthis area and just see if it
grows, it grows.
If it doesn't, it doesn't.
I'm not watering it, I'm notdoing anything, I'm not weeding,
I'm just letting it go right,just let the vines take off.
So, but it took, I think, aweek or two before I saw any

(11:35):
action, because I have a bunchof leaf mulch down that keeps
the moisture levels down, soit's nice and I don't have to
water it as much.
But anyway, you can't seewhat's happening below that.
Now you've got to take a week ortwo for a plant and then expand
on that for real life.

(11:57):
For us human size time frame,it could take two or three years
before you see any growth, asopposed to two or three weeks,
right?
So, uh, just kind of rememberthat kind of stuff.
And then also it mentions uh,you never know who's listening.
A podcast episode might impactsomeone tomorrow, and I've I'm a
testament to that right.

(12:17):
So I'll uh watch youtube andthen, all of a sudden, I'll see
that that was uploaded sevenyears ago, which is cool because
it's evergreen content.
And if that guy is monetized orgirl or whatever is you know,
they are getting money for that.
I don't know how much money notmuch, but anyway they can still
see that algorithm, that bargraph, move up.

(12:39):
And then this talks about howseasons matter.
Sometimes your audience growswhen you least expect it.
I can honestly say I, when Iwas laid off and I was doing
uploads of youtubes and I wasgoing to try and just dedicate
all the time I had intoyoutubing because I was laid off
and had nothing else to dowhile the kid was sleeping, I
would upload these stupid videosand they just rocketed in the

(13:04):
shorts.
I think one time I'm not goingto mention what I was doing, it
doesn't matter, but I got like650 views in 15 minutes, which
is unheard of, and it was themost ridiculous, most
embarrassing, dumb, stupid thing, and I was rewarded for that,
which told me a lot about, uh,the mentality of folks, I guess,

(13:27):
and then also how YouTube isfavoring that kind of content
which was enlightening.
So, uh, pretty much after thatI deleted the channel.
I'm like you know what, I'm notcontributing to this.
I don't care if I have whateverI say is educational or helps
people or whatever, and doesn'tget the volume of things that

(13:50):
like clicks or followers orviews or listens, I don't care,
I'm not doing, I'm no longer.
Am I going to try and do it forthe money?
Because you eventually burn outwith that.
Because you know, once you makemoney then you burn out, or you
, once you don't get enoughmoney for what you think you're
putting out, you burn out.
So you might as well just dosomething that you don't mind

(14:13):
doing or want to do or like todo, and if the money follows, as
long as you're not like tryingto.
You know, pay, pay, rent, Iguess, uh, then so what, let it
be.
I mean, right now I'm on my25th episode, still not.
You know, I don't say I'm stillnot monetized, but I'm not
monetized.
It's going to take a lot longerthan that, but I don't care, I
have a job and I'm not doingthis to try and put stakes in

(14:38):
the table.
You know what I'm saying.
So there's, there's that, uh, soit's saying you know, just keep
planning, keep recording, trustyour efforts will blossom, and
sometimes long after the mic isoff.
Well, that's true.
I mean, sometimes I'll like allof a sudden see a spike in my
downloads of something that Idid a few weeks ago, a couple

(14:59):
months ago or something likethat, and it just depends on
what the keywords were, eitherin the title or the tags or even
in the description, becausesomething could have popped off.
And then people are looking forthat keyword and then all of a
sudden, you're coming up on thesearches for that content

(15:19):
because if something politicallyhappened or newsworthy happened
, natural disasters, insert.
You know, whatever it is here.
So you just never know what'sgonna happen.
So that's why I say it doesn'tmatter, quit.
It's like trying to follow arainbow or catch a rainbow.
It's just never gonna happen.
So, all right, that's it.
I just want to do a quickupload.

(15:40):
Let you guys you know someinsight on that, and it's a
short.
Wanted to do a quick upload.
I'll let you guys you know getsome insight on that, and it's a
short one.
All right, be good or be goodat it.
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