April 29, 2025 • 24 mins
The Trading Post podcast explores how to leverage AI tools like Perplexity to transform business networking follow-ups and stand out from competitors who rarely capitalize on their business card collections. We demonstrate a systematic approach to turn networking connections into meaningful business relationships through strategic AI utilization.
• Using Perplexity AI to research businesses from collected business cards
• Creating personalized follow-up emails with AI that match your authentic speaking tone
• Building custom AI personas to streamline repetitive business explanations
• How AI is changing SEO and potentially reducing direct website traffic
• Strategies for using AI in cold email campaigns while avoiding spam flags
• Challenges of geographic coverage when networking across multiple metropolitan areas
• Using LinkedIn Sales Navigator and other tools to target businesses by location
Whatever you do, be good or be good at it.
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The thoughts and views expressed in this podcast are solely those of the host and do not reflect the official policy or position of Metro Trading Association. Although the host is an employee of Metro Trading, this podcast is intended to educate entrepreneurs on the benefits of professional trading, regardless of their location. Additionally, the host reviews various pieces of camping gear due to the association of trade, barter, and prepping.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello, welcome back to the Trading Post.
I am your host Trader, stu, ofcourse, and I wanted to talk to
you real quick about I guess,not real quick or whatever I
want to kind of get into ittoday about perplexity or, I
guess, any AI really.
I use Copilot and perplexityand honestly, the only reason
why I use perplexity is becauseif you're an Xfinity member or
(00:22):
user, you get these points for,I guess, paying a bill on time
or using it.
Anyway, they give you points touse and Perplexity was free
through Xfinity.
I guess it's a $20 value iswhat most people would pay for
this, and so that's $240 a year.
(00:42):
You know, that's a nice littleperk, a little benefit there.
At any rate, perplexity justkind of like combines or lets
you use different ones allwithin it itself, so like
there's a chat gpt version,there's the deep seek model,
there's different models, Ithink five or six different
models.
I just use auto or perplexitiesmodel because it chooses the
(01:05):
best model that like for you, Iguess, depending on what search
you put into the algorithm, andit knows, like I guess, where to
go for it.
I don't know, I don't reallyget.
I've tried them all.
All only thing I've noticed isthat some take longer to give
you a result than others, and Idon't really notice any real
difference in, I guess, theoutput and the result At any
(01:29):
rate.
So how am I using it forbusiness-to-business sales is
what I wanted to get into today,since this is kind of like it's
not like.
Yeah, it's networking, you knowwhat it is.
It's follow-up networking thatmost people don't do, and the
reason why is because it takesso long to go through it all,
(01:53):
and while my method still isslightly time-consuming or
whatever, but you might as wellutilize and do something with
the business cards that yougather at the networking event
from before right?
Oh and, by the way, I'm testingthis out again.
This time I'm in my car andthere's road noise.
I didn't get into a park.
I'm actually waiting for astore to open right now.
(02:14):
So I just thought I might knockout a quick podcast, because my
credits are about to expirewith the Buzzsprout, so I got 30
minutes left to use.
I might as well use them up.
So I'm going to knock it outand upload this on Tuesday Trade
Tuesday is the idea anyway.
So anyway, I digress.
(02:34):
I don't know what this is goingto sound like with the road
noise or the air conditioning.
It's warm enough out now we'reat the air conditioning on, so
whatever We'll see, we're at theair conditioning on, so
whatever we'll see anyway, solet's get into it.
So perplexity, how do I use it?
Okay, and you'll, I know I'mone of the only ones that does
this, because, guess what?
Nobody else sends out thefollow-up emails after the event
(02:58):
other than most of the time,maybe one or two, maybe one or
two, but mostly it's just mefollowing up and maybe I don't
have anything to offer.
They don't care about me, andthat's fine too.
I don't really care.
But, um, you know what I'msaying?
Because I'm going to the uhnetworking groups and I'm not,
of course, advertising thepodcast, because there's nothing
(03:18):
to do with anything.
It's uh for for barter, forjoining our barter group.
So what I do is is I got mystack of business cards and
you'll hear everybody say thisthis is the number one complaint
.
Oh yeah, I go to thesenetworking events.
I'm like cool, I got this goldin my hand from the networking
(03:38):
event and now I have the stackof cards and I have all this
potential, and then guess whatthey do with it Nothing.
They never follow up at all.
It's like the number onecomplaint of networking and why
someone might say thatnetworking doesn't work Still
got to follow up.
You're not going to close adeal on site 9.99 times out of
(03:59):
10.
So I go in their business card,boom, load it into our.
We have our own CRM within thetrade association that I go in
their business card, boom loadedinto our.
We have our own CRM within thetrade association that I'm in.
Okay, it doesn't matter whatyou use the CRM, so load it up.
And then what I do is I copy andpaste the website into
(04:21):
Perplexity and I'll just say AI,because that Perplexity is a
lot.
So into AI, because thatdoesn't matter.
And then just say my prompt isresearch this website.
Within seven seconds it pullsup the summary of what they do,
(04:43):
who they are, the about them,maybe when they got started, who
the employees are, and it doesit in paragraphs.
It's really nice and it givesyou just a little synopsis of
that company.
In a nutshell, perfect.
Then you follow up with nowwrite them an email telling I'll
(05:06):
just say now write them anemail telling I would say Kathy,
or whatever, that it was nicemeeting her at the event on
Friday and I don't know.
If you want to do like afollow-up, say you know,
hopefully we can work together.
I'd like to see if I can sendyou some business through our
trade group and then whatever,something like that whoever
(05:29):
business you're dealing with orwhatever business you are you
know, insert follow-up prompthere and then a call to action.
So basically, it was niceseeing you uh, tell that
business that it was nice seeingtheir rep or owner or whatever
that you know, and then followup with them.
So I follow the email, boom,you load it in, hit enter and it
(05:50):
it gives you like a paragraph,maybe two paragraphs, of
something you can just copy andpaste in the email.
Sometimes you gotta modify it.
I've noticed that in the aiit'll say um, i't know, it
changes like the verbiage aroundfor you and me and I or
whatever like that.
So you just kind of read it.
Don't just take it for grantedthat it nailed it and then copy
(06:14):
and paste it, because it mightnot make you look very good and
a little too obvious, I guess so, or it might sound too
professional.
I've noticed as well.
I guess it sounds bad to say itlike that.
But I'm a chill, laid back, gowith the flow kind of guy and
I'm not that structured.
I guess you could say so.
(06:35):
I'll say it.
Make it sound in the tone ofhow I talk on the Trading Post
podcast.
Boom, it'll load into how I'mtalking in this and then change
the persona of the email into amore tone, like I talk for real,
(06:56):
and then we'll just copy andpaste that.
I also do this, for if you'refollowing me or we're connected
on Alignable or LinkedIn, you'llsee that when I load up the
members right that sign up likenew members, or if I'm trying to
(07:18):
just advertise them, toadvertise for them, I'll say,
hey, you know, they joined theassociation and the
announcements are the same.
If you have a member and thenyou want to talk about them or
whatever you're doing businesswith, and you want to put it on
Facebook or have you insertsocial media contacts here, then
you do the same thing.
Do research on this website.
(07:38):
Boom, it'll give it to you.
And I always do it one at atime, because if you feed the AI
too much of time, because ifyou feed the AI too much info at
one time, it might kind of getlost in translation.
The one cool thing again, I kindof wish I was getting paid by
Perplexity.
I'm kind of plugging them here.
The cool thing I don't know ifthe other ones do this or not,
(07:58):
but what you can do withPerplexity is give it a I forgot
what it's called but basicallyyou can build your own personas
and then load all that data intoeach category.
So, within Perplexity, I haveit built for Metro Trading
(08:18):
Association, because that's myreal job.
And then I'll say I'll copy andpaste the website into it.
I'll say remember this?
And then, um, you know a littlebit about me.
And then, uh, maybe who ourtarget customers are, or
whatever.
Right, Boom loaded it in thereand now you have this like
(08:41):
category built within that appto where you don't have to be.
You don't have to say MetroTrading Association is a trading
slash, barter, exchangecorporation that you know,
business to business, tradesgoods and services between one
another, blah, blah, blah.
Right, you don't have to gothrough all that every time,
because it knows that Sometimesin some of these apps it doesn't
(09:05):
remember who or what you do orare, and now you have to start
from scratch for every prompt.
Okay, so then also, I'll alsohave another, another category
for the trading post podcast.
So I'm like you know, thetrading post podcast is the
based on a business of businessnetworking group and talks about
the advantages of using tradewithin business and networking
(09:30):
and how.
The third one is basically thenot pros and cons kind of like
the ups and downs or the behindthe scenes of using a podcast
for advertising or marketingyour business.
Is what this podcast is allabout Business, business, trade,
networking and the behind thescenes of using a podcast for
(09:55):
marketing your business.
Because really, I mean, this isall business of business and if
, according to you know, scienceor whatever, or the news or or
AI, like I always talk about SEO, it's kind of like dying thing.
The only thing that SEO is goodfor anymore is for AI to find
(10:17):
keywords, perhaps maybe inwithin your websites or blogs or
your YouTube channels or yourpodcast, to generate a response.
For a reply for someone textingin a prompt right, because I
don't know about you, but when Iuse it doesn't even matter Bing
(10:39):
, chrome, any of them, now, itdoesn't matter when you type in
a search or a question.
When you type in a search or aquestion, it'll give you the AI
response at the top in aparagraph and 9.5 times out of
10, that's good enough for me.
I don't go anywhere else becauseit just took all the websites
that I was going to go and clickthrough individually and puts
(11:01):
it into a nice little nugget,little nugget.
So now all those websites areno longer getting foot traffic
or foot traffic, click traffic,eyes on their websites to have
research done, and then there'sno opportunity pretty much
anymore for someone to make apurchase because they tripped
(11:23):
onto your website because theywere doing a search.
Ai is kind of taking over that.
So unless someone's going to awebsite specifically to buy
something, then that pretty muchis out.
And especially, even worse fora website is guys like me who
(11:44):
skip the web search altogetherand they just use AI.
I hardly ever open up Safari iswhat I use.
I hardly ever open Safarianymore to do anything for
research.
I just click on the Perplexityapp because it takes everything.
It saves me so much time.
I don't have to go through eachwebsite the top five or
(12:06):
whatever and then read it andthen search.
Take the average, I guess, forwhat those five said and then
that's my answer.
I don't have to do that no more.
It's a good thing and a badthing.
The only thing that it's badfor is people who can't keep up
with it.
I think, as of right now and tobe honest, I think that this is
(12:28):
where I'm borrowing time ofcourse, with AI, within a couple
of years, it's going to be acompletely different ballgame
and even this information willbe obsolete, right so.
But in the meantime, this isthe only way to survive and get
by, I think, is you need to havea podcast in a business sense,
not business to business,specifically business to
(12:49):
consumer as well, but it putsyour kind of like, the voice and
your show, your business outthere and gives information.
And then AI I already see it doit.
I'll ask questions within theapp and you can see where it
gets its information.
You can see what websites itpulls from, at least on
(13:10):
Perplexity, you can just see itgo like it clicks through it.
It's like you know it'll saymaybe I'll ask it a question
about the advantages of abusiness joining a barter group.
Okay, it'll be likementortradingassociationcom, the
Trading Post podcast.
It'll go through.
(13:30):
Maybe back in the day I'll do aWikipediaipedia search for, uh,
how it used to be.
You know barter and tradewhatever.
But back in the day, before itwas digitized, in the early
centuries, uh, when what wasbefore money and blah blah,
it'll pull all that up and thenaverage it all out and then spit
out what you were looking for.
You can see it happen.
(13:51):
So I know that the podcast isactually getting traffic by
businesses searching for how togrow their business, because
that's one of the episodes thatI did is how can a business grow
their business by using, youknow, barter as a resource to do
(14:12):
that and network resource to dothat and network.
And speaking of that, ai hasalso helped me to kind of
rephrase, not rephrase,restructure, what?
When people ask me what do I doNow, instead of saying oh,
we're a trade group, and thenthey'll inevitably ask me about
(14:33):
stocks, I'm like no, I don'tknow anything about stocks.
I wish I did.
I did a little bit at one time,but not enough.
It's not the business, it's not.
I don't trade stocks Now.
I trade stocks for business,I'm not trying to get you on my
stock exchange or whatever.
Or then I will say barter.
And then inevitably someonesays, oh well, I don't, I need
(14:54):
cash, I don't, I need cash, Idon't barter, I don't need
anything, I'm all set.
So then that conversation isnow becomes a fight.
Not a fight, but like a backand forth to get them off of
exchanging goods for their goods.
I'm not trying to barter withyou like that.
You know it's a credit, right.
So now AI kind of helped me andthis may sound good or bad, I
(15:16):
don't know.
I kind of like it, but it's uh,what.
What metro trade does, or what Ido is that I'm a business of
business, uh, referral tradetrading group, or I think.
What does it say?
How do I gotta read it again abusiness, business, uh, trading.
No, it's a referral tradeexchange or business to business
referral trade group, somethinglike that.
(15:37):
Anyway, I'm trying to still getoff of the whole trade thing
and then explain that laterbecause it deters, it throws
people off track, right.
So unless you know, you knowwe're their own kind of like
secret underground society iskind of what it seems like,
cause everyone's like, oh, didyou start it?
(15:58):
And I'm like, no, it's justbeen around since 1978.
So there's that Um, what elsefor perplexity?
Or AI, I guess I wanted to getinto um, oh, yeah, uh, so email
follow-ups and then, uh, thewhat was it?
What was the other one?
Ai follow-ups.
And then the what was the otherone?
(16:18):
Ai follow-up emails and coldemails.
That's what I want to talkabout too.
So let's just say you don'teven have a business card to go
after.
I do a lot of cold emailing andnot a lot anymore because I got
flagged for having a spamdomain.
(16:40):
Once you go after, I've noticed, once you go over a certain
amount of emails, or if you copyand paste and send the same
thing to like whatever 15 or 20more addresses right in a row,
boom, they start gettingMicrosoft denied.
So I'll do this because I'll goto the ANZ database, not AI,
(17:02):
it's through the library, it'sfree.
It's like the old Reference USAyou might remember if you've
ever used Reference USA.
But basically what you do isyou go into, in my case, the
library, click through thecategories that you want.
You can do a map-based searchand then you can pull up by,
(17:24):
like I said, category anddistance.
So then I can say, hey, lookingfor dentists, because our
members are looking for dentists, right, look for dentists
within these counties.
Boom, it pulls up.
You know 250 dentists, right,look for dentists within these
counties.
Boom, it pulls up.
You know 250 dentists, right?
So then I'll go through andmake sure that the dentists that
are not in our group becausethat's happened I'm like, oops,
(17:47):
sorry, my bad, you know, I wasjust going through, so make sure
they're not in my in.
Already that's in thatcategories.
And then I'll just say, you know, I'll put in the prompt into AI
, tell the dentist that we havean opening and a need, immediate
need for a dentist in ourassociation, and you know, I'm
(18:09):
inviting you into our group.
It's kind of like the deal.
And then but once you do thattoo many times, you get hit.
So now I don't know if you'veever tried this or not and I'd
like to know your uh feedback onLinkedIn's uh sales navigator.
I tried it, I'm going to signup for it and see how it goes,
(18:32):
but basically, uh, it lets youdo 50 emails per month, I think
it is, and try it that way, andit narrows down your search.
My problem is that I'm one guyand I'm trying to get
(18:53):
memberships from basically BayCity, michigan, genesee County,
michigan area, all the way downin Toledo, the whole thumb,
southeast Michigan, and theneven now I'm accidentally kind
of getting people in Indianasigning up as well.
So that's a huge territory,it's a huge swath and it's not
(19:14):
even I don't want to say it's aterritory, it's just like what
we are right we got.
Toledo is real big with MetroTrading Association.
So Toledo, ohio, metro Detroitand then Genesee County, those
are like the three hubs, butthose are huge.
Like I didn't know, metroDetroit went all the way over to
Brighton, like up until acouple years ago I think it was.
So it's a massive, massive area, which is why with competition,
(19:41):
I mean there's not muchcompetition with what I do, but
around here in Metro Detroitwhen you drive, it's just
business after business afterbusiness.
It's absolutely incredible howmuch businesses are out here on
the roads.
You know.
That's why trading associationsare really only in metropolitan
(20:02):
areas.
I think there's a couple hereand there across the country
that are more.
I don't know if they're smalltown, but the whole deal is to
get help people buy locally,right, because you're using a
local currency and it helpsreciprocate business within the
local economy is what it's allabout.
But I sure can't drive all theway up to Flint every two or
(20:26):
three days, all the way down toToledo every two or three days
Detroit every two or three days,right?
So LinkedIn Navigator issupposed to help narrow that
down so I can just do it bygeographical area or county and
then I can send the emails outthat way, you know.
And the other problem is islike, really it's hard to even
do an in-person meetup, right?
Uh, if they're up in saginawit's an hour and 45 minutes one
(20:49):
way.
So most of my signups arethrough email.
They'll sign up online or I'lldo it over the phone.
Anyway, all I'm getting at isthat when you're doing the AI
LinkedIn, you know you're gonnalineable.
I'm trying to lineable, butthat's kind of fizzled out for
me a little bit, anyway, sothat's it pretty much in a
(21:12):
nutshell, as I wanted to getinto that and what else we got
here Alignable LinkedIn and AI.
Yeah, that's good enough.
I'll call it good for the day.
Anyway.
Oh, you know what?
Real quick, I don't know.
Let me know your opinions onselling gold right now.
(21:32):
I don't know, let me know youropinions on selling gold right
now.
Gold has gone crazy.
The market's like I think it'sat $33,000, $33,000 right now
it's over $3,000.
I have some old gold that I'mprobably just going to get rid
of here.
That's why I'm actually waitingfor the store to open up and
see what they'll offer me forthe gold gold, because I don't
(21:55):
wear it and it's just kind oflike laying around and if it's
worth anything, I'd rather haveit get sold rather than whatever
it gets lost or, you know, itjust sits there.
So let me know your idea onthat.
If you guys are out there goingto be selling gold or how you're
dealing with what's going on inthe economy, with the trade
wars and that's it are, is thetrade wars affecting you?
(22:17):
That's the other thing too.
Have you noticed any difference?
Because I have not.
I know they're saying thatshelves are going to be empty
here in a little bit and they'resaying, probably delayed, until
June, july.
But as of right now, in theservices industries, which is
what I generally work with, Idon't really see a big
(22:38):
difference in anything right now.
Maybe you have, maybe you'reaffected.
All I see is people on theinternet talking about it.
But to be fair, I think a lotof the internet stuff is just,
like you know, propaganda, right.
So they're just like paid tosay that times are bad or
whatever.
But as for me in Metro Detroit.
I don't really know what's thedifference.
(22:59):
So all right, that's it.
Whatever you do, be good or begood at it.
Hello, welcome back to the Trading Post.
I am your host Trader, stu, ofcourse, and I wanted to talk to
you real quick about I guess,not real quick or whatever I
want to kind of get into ittoday about perplexity or, I
guess, any AI really.
I use Copilot and perplexityand honestly, the only reason
why I use perplexity is becauseif you're an Xfinity member or
(00:22):
user, you get these points for,I guess, paying a bill on time
or using it.
Anyway, they give you points touse and Perplexity was free
through Xfinity.
I guess it's a $20 value iswhat most people would pay for
this, and so that's $240 a year.
(00:42):
You know, that's a nice littleperk, a little benefit there.
At any rate, perplexity justkind of like combines or lets
you use different ones allwithin it itself, so like
there's a chat gpt version,there's the deep seek model,
there's different models, Ithink five or six different
models.
I just use auto or perplexitiesmodel because it chooses the
(01:05):
best model that like for you, Iguess, depending on what search
you put into the algorithm, andit knows, like I guess, where to
go for it.
I don't know, I don't reallyget.
I've tried them all.
All only thing I've noticed isthat some take longer to give
you a result than others, and Idon't really notice any real
difference in, I guess, theoutput and the result At any
(01:29):
rate.
So how am I using it forbusiness-to-business sales is
what I wanted to get into today,since this is kind of like it's
not like.
Yeah, it's networking, you knowwhat it is.
It's follow-up networking thatmost people don't do, and the
reason why is because it takesso long to go through it all,
(01:53):
and while my method still isslightly time-consuming or
whatever, but you might as wellutilize and do something with
the business cards that yougather at the networking event
from before right?
Oh and, by the way, I'm testingthis out again.
This time I'm in my car andthere's road noise.
I didn't get into a park.
I'm actually waiting for astore to open right now.
(02:14):
So I just thought I might knockout a quick podcast, because my
credits are about to expirewith the Buzzsprout, so I got 30
minutes left to use.
I might as well use them up.
So I'm going to knock it outand upload this on Tuesday Trade
Tuesday is the idea anyway.
So anyway, I digress.
(02:34):
I don't know what this is goingto sound like with the road
noise or the air conditioning.
It's warm enough out now we'reat the air conditioning on, so
whatever We'll see, we're at theair conditioning on, so
whatever we'll see anyway, solet's get into it.
So perplexity, how do I use it?
Okay, and you'll, I know I'mone of the only ones that does
this, because, guess what?
Nobody else sends out thefollow-up emails after the event
(02:58):
other than most of the time,maybe one or two, maybe one or
two, but mostly it's just mefollowing up and maybe I don't
have anything to offer.
They don't care about me, andthat's fine too.
I don't really care.
But, um, you know what I'msaying?
Because I'm going to the uhnetworking groups and I'm not,
of course, advertising thepodcast, because there's nothing
(03:18):
to do with anything.
It's uh for for barter, forjoining our barter group.
So what I do is is I got mystack of business cards and
you'll hear everybody say thisthis is the number one complaint
.
Oh yeah, I go to thesenetworking events.
I'm like cool, I got this goldin my hand from the networking
(03:38):
event and now I have the stackof cards and I have all this
potential, and then guess whatthey do with it Nothing.
They never follow up at all.
It's like the number onecomplaint of networking and why
someone might say thatnetworking doesn't work Still
got to follow up.
You're not going to close adeal on site 9.99 times out of
(03:59):
10.
So I go in their business card,boom, load it into our.
We have our own CRM within thetrade association that I go in
their business card, boom loadedinto our.
We have our own CRM within thetrade association that I'm in.
Okay, it doesn't matter whatyou use the CRM, so load it up.
And then what I do is I copy andpaste the website into
(04:21):
Perplexity and I'll just say AI,because that Perplexity is a
lot.
So into AI, because thatdoesn't matter.
And then just say my prompt isresearch this website.
Within seven seconds it pullsup the summary of what they do,
(04:43):
who they are, the about them,maybe when they got started, who
the employees are, and it doesit in paragraphs.
It's really nice and it givesyou just a little synopsis of
that company.
In a nutshell, perfect.
Then you follow up with nowwrite them an email telling I'll
(05:06):
just say now write them anemail telling I would say Kathy,
or whatever, that it was nicemeeting her at the event on
Friday and I don't know.
If you want to do like afollow-up, say you know,
hopefully we can work together.
I'd like to see if I can sendyou some business through our
trade group and then whatever,something like that whoever
(05:29):
business you're dealing with orwhatever business you are you
know, insert follow-up prompthere and then a call to action.
So basically, it was niceseeing you uh, tell that
business that it was nice seeingtheir rep or owner or whatever
that you know, and then followup with them.
So I follow the email, boom,you load it in, hit enter and it
(05:50):
it gives you like a paragraph,maybe two paragraphs, of
something you can just copy andpaste in the email.
Sometimes you gotta modify it.
I've noticed that in the aiit'll say um, i't know, it
changes like the verbiage aroundfor you and me and I or
whatever like that.
So you just kind of read it.
Don't just take it for grantedthat it nailed it and then copy
(06:14):
and paste it, because it mightnot make you look very good and
a little too obvious, I guess so, or it might sound too
professional.
I've noticed as well.
I guess it sounds bad to say itlike that.
But I'm a chill, laid back, gowith the flow kind of guy and
I'm not that structured.
I guess you could say so.
(06:35):
I'll say it.
Make it sound in the tone ofhow I talk on the Trading Post
podcast.
Boom, it'll load into how I'mtalking in this and then change
the persona of the email into amore tone, like I talk for real,
(06:56):
and then we'll just copy andpaste that.
I also do this, for if you'refollowing me or we're connected
on Alignable or LinkedIn, you'llsee that when I load up the
members right that sign up likenew members, or if I'm trying to
(07:18):
just advertise them, toadvertise for them, I'll say,
hey, you know, they joined theassociation and the
announcements are the same.
If you have a member and thenyou want to talk about them or
whatever you're doing businesswith, and you want to put it on
Facebook or have you insertsocial media contacts here, then
you do the same thing.
Do research on this website.
(07:38):
Boom, it'll give it to you.
And I always do it one at atime, because if you feed the AI
too much of time, because ifyou feed the AI too much info at
one time, it might kind of getlost in translation.
The one cool thing again, I kindof wish I was getting paid by
Perplexity.
I'm kind of plugging them here.
The cool thing I don't know ifthe other ones do this or not,
(07:58):
but what you can do withPerplexity is give it a I forgot
what it's called but basicallyyou can build your own personas
and then load all that data intoeach category.
So, within Perplexity, I haveit built for Metro Trading
(08:18):
Association, because that's myreal job.
And then I'll say I'll copy andpaste the website into it.
I'll say remember this?
And then, um, you know a littlebit about me.
And then, uh, maybe who ourtarget customers are, or
whatever.
Right, Boom loaded it in thereand now you have this like
(08:41):
category built within that appto where you don't have to be.
You don't have to say MetroTrading Association is a trading
slash, barter, exchangecorporation that you know,
business to business, tradesgoods and services between one
another, blah, blah, blah.
Right, you don't have to gothrough all that every time,
because it knows that Sometimesin some of these apps it doesn't
(09:05):
remember who or what you do orare, and now you have to start
from scratch for every prompt.
Okay, so then also, I'll alsohave another, another category
for the trading post podcast.
So I'm like you know, thetrading post podcast is the
based on a business of businessnetworking group and talks about
the advantages of using tradewithin business and networking
(09:30):
and how.
The third one is basically thenot pros and cons kind of like
the ups and downs or the behindthe scenes of using a podcast
for advertising or marketingyour business.
Is what this podcast is allabout Business, business, trade,
networking and the behind thescenes of using a podcast for
(09:55):
marketing your business.
Because really, I mean, this isall business of business and if
, according to you know, scienceor whatever, or the news or or
AI, like I always talk about SEO, it's kind of like dying thing.
The only thing that SEO is goodfor anymore is for AI to find
(10:17):
keywords, perhaps maybe inwithin your websites or blogs or
your YouTube channels or yourpodcast, to generate a response.
For a reply for someone textingin a prompt right, because I
don't know about you, but when Iuse it doesn't even matter Bing
(10:39):
, chrome, any of them, now, itdoesn't matter when you type in
a search or a question.
When you type in a search or aquestion, it'll give you the AI
response at the top in aparagraph and 9.5 times out of
10, that's good enough for me.
I don't go anywhere else becauseit just took all the websites
that I was going to go and clickthrough individually and puts
(11:01):
it into a nice little nugget,little nugget.
So now all those websites areno longer getting foot traffic
or foot traffic, click traffic,eyes on their websites to have
research done, and then there'sno opportunity pretty much
anymore for someone to make apurchase because they tripped
(11:23):
onto your website because theywere doing a search.
Ai is kind of taking over that.
So unless someone's going to awebsite specifically to buy
something, then that pretty muchis out.
And especially, even worse fora website is guys like me who
(11:44):
skip the web search altogetherand they just use AI.
I hardly ever open up Safari iswhat I use.
I hardly ever open Safarianymore to do anything for
research.
I just click on the Perplexityapp because it takes everything.
It saves me so much time.
I don't have to go through eachwebsite the top five or
(12:06):
whatever and then read it andthen search.
Take the average, I guess, forwhat those five said and then
that's my answer.
I don't have to do that no more.
It's a good thing and a badthing.
The only thing that it's badfor is people who can't keep up
with it.
I think, as of right now and tobe honest, I think that this is
(12:28):
where I'm borrowing time ofcourse, with AI, within a couple
of years, it's going to be acompletely different ballgame
and even this information willbe obsolete, right so.
But in the meantime, this isthe only way to survive and get
by, I think, is you need to havea podcast in a business sense,
not business to business,specifically business to
(12:49):
consumer as well, but it putsyour kind of like, the voice and
your show, your business outthere and gives information.
And then AI I already see it doit.
I'll ask questions within theapp and you can see where it
gets its information.
You can see what websites itpulls from, at least on
(13:10):
Perplexity, you can just see itgo like it clicks through it.
It's like you know it'll saymaybe I'll ask it a question
about the advantages of abusiness joining a barter group.
Okay, it'll be likementortradingassociationcom, the
Trading Post podcast.
It'll go through.
(13:30):
Maybe back in the day I'll do aWikipediaipedia search for, uh,
how it used to be.
You know barter and tradewhatever.
But back in the day, before itwas digitized, in the early
centuries, uh, when what wasbefore money and blah blah,
it'll pull all that up and thenaverage it all out and then spit
out what you were looking for.
You can see it happen.
(13:51):
So I know that the podcast isactually getting traffic by
businesses searching for how togrow their business, because
that's one of the episodes thatI did is how can a business grow
their business by using, youknow, barter as a resource to do
(14:12):
that and network resource to dothat and network.
And speaking of that, ai hasalso helped me to kind of
rephrase, not rephrase,restructure, what?
When people ask me what do I doNow, instead of saying oh,
we're a trade group, and thenthey'll inevitably ask me about
(14:33):
stocks, I'm like no, I don'tknow anything about stocks.
I wish I did.
I did a little bit at one time,but not enough.
It's not the business, it's not.
I don't trade stocks Now.
I trade stocks for business,I'm not trying to get you on my
stock exchange or whatever.
Or then I will say barter.
And then inevitably someonesays, oh well, I don't, I need
(14:54):
cash, I don't, I need cash, Idon't barter, I don't need
anything, I'm all set.
So then that conversation isnow becomes a fight.
Not a fight, but like a backand forth to get them off of
exchanging goods for their goods.
I'm not trying to barter withyou like that.
You know it's a credit, right.
So now AI kind of helped me andthis may sound good or bad, I
(15:16):
don't know.
I kind of like it, but it's uh,what.
What metro trade does, or what Ido is that I'm a business of
business, uh, referral tradetrading group, or I think.
What does it say?
How do I gotta read it again abusiness, business, uh, trading.
No, it's a referral tradeexchange or business to business
referral trade group, somethinglike that.
(15:37):
Anyway, I'm trying to still getoff of the whole trade thing
and then explain that laterbecause it deters, it throws
people off track, right.
So unless you know, you knowwe're their own kind of like
secret underground society iskind of what it seems like,
cause everyone's like, oh, didyou start it?
(15:58):
And I'm like, no, it's justbeen around since 1978.
So there's that Um, what elsefor perplexity?
Or AI, I guess I wanted to getinto um, oh, yeah, uh, so email
follow-ups and then, uh, thewhat was it?
What was the other one?
Ai follow-ups.
And then the what was the otherone?
(16:18):
Ai follow-up emails and coldemails.
That's what I want to talkabout too.
So let's just say you don'teven have a business card to go
after.
I do a lot of cold emailing andnot a lot anymore because I got
flagged for having a spamdomain.
(16:40):
Once you go after, I've noticed, once you go over a certain
amount of emails, or if you copyand paste and send the same
thing to like whatever 15 or 20more addresses right in a row,
boom, they start gettingMicrosoft denied.
So I'll do this because I'll goto the ANZ database, not AI,
(17:02):
it's through the library, it'sfree.
It's like the old Reference USAyou might remember if you've
ever used Reference USA.
But basically what you do isyou go into, in my case, the
library, click through thecategories that you want.
You can do a map-based searchand then you can pull up by,
(17:24):
like I said, category anddistance.
So then I can say, hey, lookingfor dentists, because our
members are looking for dentists, right, look for dentists
within these counties.
Boom, it pulls up.
You know 250 dentists, right,look for dentists within these
counties.
Boom, it pulls up.
You know 250 dentists, right?
So then I'll go through andmake sure that the dentists that
are not in our group becausethat's happened I'm like, oops,
(17:47):
sorry, my bad, you know, I wasjust going through, so make sure
they're not in my in.
Already that's in thatcategories.
And then I'll just say, you know, I'll put in the prompt into AI
, tell the dentist that we havean opening and a need, immediate
need for a dentist in ourassociation, and you know, I'm
(18:09):
inviting you into our group.
It's kind of like the deal.
And then but once you do thattoo many times, you get hit.
So now I don't know if you'veever tried this or not and I'd
like to know your uh feedback onLinkedIn's uh sales navigator.
I tried it, I'm going to signup for it and see how it goes,
(18:32):
but basically, uh, it lets youdo 50 emails per month, I think
it is, and try it that way, andit narrows down your search.
My problem is that I'm one guyand I'm trying to get
(18:53):
memberships from basically BayCity, michigan, genesee County,
michigan area, all the way downin Toledo, the whole thumb,
southeast Michigan, and theneven now I'm accidentally kind
of getting people in Indianasigning up as well.
So that's a huge territory,it's a huge swath and it's not
(19:14):
even I don't want to say it's aterritory, it's just like what
we are right we got.
Toledo is real big with MetroTrading Association.
So Toledo, ohio, metro Detroitand then Genesee County, those
are like the three hubs, butthose are huge.
Like I didn't know, metroDetroit went all the way over to
Brighton, like up until acouple years ago I think it was.
So it's a massive, massive area, which is why with competition,
(19:41):
I mean there's not muchcompetition with what I do, but
around here in Metro Detroitwhen you drive, it's just
business after business afterbusiness.
It's absolutely incredible howmuch businesses are out here on
the roads.
You know.
That's why trading associationsare really only in metropolitan
(20:02):
areas.
I think there's a couple hereand there across the country
that are more.
I don't know if they're smalltown, but the whole deal is to
get help people buy locally,right, because you're using a
local currency and it helpsreciprocate business within the
local economy is what it's allabout.
But I sure can't drive all theway up to Flint every two or
(20:26):
three days, all the way down toToledo every two or three days
Detroit every two or three days,right?
So LinkedIn Navigator issupposed to help narrow that
down so I can just do it bygeographical area or county and
then I can send the emails outthat way, you know.
And the other problem is islike, really it's hard to even
do an in-person meetup, right?
Uh, if they're up in saginawit's an hour and 45 minutes one
(20:49):
way.
So most of my signups arethrough email.
They'll sign up online or I'lldo it over the phone.
Anyway, all I'm getting at isthat when you're doing the AI
LinkedIn, you know you're gonnalineable.
I'm trying to lineable, butthat's kind of fizzled out for
me a little bit, anyway, sothat's it pretty much in a
(21:12):
nutshell, as I wanted to getinto that and what else we got
here Alignable LinkedIn and AI.
Yeah, that's good enough.
I'll call it good for the day.
Anyway.
Oh, you know what?
Real quick, I don't know.
Let me know your opinions onselling gold right now.
(21:32):
I don't know, let me know youropinions on selling gold right
now.
Gold has gone crazy.
The market's like I think it'sat $33,000, $33,000 right now
it's over $3,000.
I have some old gold that I'mprobably just going to get rid
of here.
That's why I'm actually waitingfor the store to open up and
see what they'll offer me forthe gold gold, because I don't
(21:55):
wear it and it's just kind oflike laying around and if it's
worth anything, I'd rather haveit get sold rather than whatever
it gets lost or, you know, itjust sits there.
So let me know your idea onthat.
If you guys are out there goingto be selling gold or how you're
dealing with what's going on inthe economy, with the trade
wars and that's it are, is thetrade wars affecting you?
(22:17):
That's the other thing too.
Have you noticed any difference?
Because I have not.
I know they're saying thatshelves are going to be empty
here in a little bit and they'resaying, probably delayed, until
June, july.
But as of right now, in theservices industries, which is
what I generally work with, Idon't really see a big
(22:38):
difference in anything right now.
Maybe you have, maybe you'reaffected.
All I see is people on theinternet talking about it.
But to be fair, I think a lotof the internet stuff is just,
like you know, propaganda, right.
So they're just like paid tosay that times are bad or
whatever.
But as for me in Metro Detroit.
I don't really know what's thedifference.
(22:59):
So all right, that's it.
Whatever you do, be good or begood at it.
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