Episode Transcript
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Speaker 1 (00:00):
Welcome back to Trade
Tuesday.
I am your host, trader Stu, andI came across several things
over the last week that I wantedto touch on and kind of give my
feedback on, because it couldbe detrimental to the YouTube
and podcast algorithms and thefuture of, I guess, social media
(00:21):
in general, with AI bothhelping and also kind of
destroying the whole situation.
But first let me thank mysponsors, the Michigan
Renaissance Festival, forbringing history, fun and
community together all seasonlong, so if you haven't been
there yet, definitely make it apoint to stop by.
They are my newest, latest andgreatest sponsor, of course,
(00:42):
metro Trading Association,supporting local businesses and
professional growth in Michigan.
They are who, of course, I getmy bread and butter from
full-time job, and this TradingPost podcast was just designed
to help explain it.
Trade, and then it just kind of, of course, took off from there
.
Networking with Kids, my othersponsor that's my thing, I do
that, that's mine.
(01:03):
Helping families andprofessionals connect together
and grow together.
Networking with kids, my othersponsor that's my thing, I do
that, that's mine.
Uh, helping families andprofessionals connect together
and grow together because youcan bring your kids with you to
your after hours networkingevents.
We hold it at jungle java inclinton township on enterprise
drive.
If you're in the area, do stopby check it out, uh, first
thursday of the month, from fourto six, and it's uh you can get
(01:25):
.
You don't have to get ticketsor register, but it's an
Eventbrite meetup and alignableand, of course, get prepped.
That's the video game that Iwill be in.
It's empowering you to be readyfor anything, personally and
professionally, by providing youdifferent synopsis and
scenarios of end-of-the-worldevents and see how well you do,
(01:47):
or did, with your preps.
I can't wait for that game toget released.
I am probably a bit more what doyou call it?
Exposed or transparent thanmost, I guess.
So I want to let you guys knowthe new situation I'm in.
I'm just trying things outbecause if you are trying to do
(02:07):
the business of businesspodcasting or just podcasting in
general for your business,you're probably no professional.
So here's a tidbit I am tryingjust to hold the mic in my car
right now and I've seenpodcasters do this.
Actually, I've seen YouTubersdo this Not so much podcasters,
but they just hold a mic or theyhold the mic off of their
(02:30):
iPhone mic, but the DJI thing inmy car I've noticed, I'm not
satisfied with the audio qualitybecause it sounds echoey,
because I'm in my car and thewindshield and the windows are
not as acoustically well done asI had hoped for.
So instead of wearing it orwearing it on my hat, as I've
(02:52):
done in the past, I'm going totry and use it as a microphone.
I'm trying different angles andjust seeing what's going on.
So, anyway, I digress.
Just a tidbit, and then also,by the way, first time I've ever
used a paper for notes I thinkit's the first time ever,
anyways I tried using it on mycomputer and or iPad or whatever
(03:13):
, and it's just too cumbersomeNot the iPad, but, like my
computer, it's one of those yogathings.
So it's still pretty thick, notuser-friendly.
So maybe I'll get one of thoseuh, what do you call those
remarkable tablets that would beideal for this situation, I
think.
Uh, to try and manageeverything in my car, I really
just need to get an rv man, youknow, I should just maybe put in
(03:37):
one of those.
What do you call it?
I'll get gofundmes, I guess,and try and get like a C so I
can have a podcast studio, dude,because I would use it a lot,
that's for sure, at any rate,let's get to it.
I wanted to go over somelegalities.
Not that I got any legal issues, because I did have the voice
(03:59):
of reason of my father in myhead and I'm like, you know what
I'm going to do some background.
So, I guess, background onbackground, two wall breaks, um,
I was digging a sandpoint wellin my backyard, trying to be a
prepper and get my own water andjust in case things went south
and uh, he's like you bettermake sure you can do that and
it's legal in Michigan.
(04:19):
I'm like, nah, I looked it upand you know it's fine, you can
get Sandpoint Wells in Michiganand you know something you can
do about it.
Well, come to find out after Inearly knocked myself out by
using a post hole digger and itcame off the pipe and down came
the post hole digger on the topof my head and thank God I was
wearing earmuffs with theplastic thing on top that went
(04:41):
over your head.
That saved my life, I think.
I got a concussion andeverything.
I went to the hospital, but Iwas like, well, I'm going to
make sure that I really can justdo this before I go through
more work and more sacrifice andmore pain and suffering, more
blood, sweat and tears, I guess,and then find out that I'm
going to get sued by the countyor whatever, or my neighbors are
(05:04):
going to report me, as they dowith everything else that I do,
because I'm kind of eccentric,and then I had to take it all
out and also pay fines.
Come to find out that I calleda well diggers and I called the
county and all that stuff andthey said Sandpoint wells are in
fact legal if they weregrandfathered which my research
did not say that specificallygrandfathered in.
(05:26):
Before some clause that cameabout I forgot what year.
Well, any new sand point wellshave to be treated such as a
regular well now, where you havea concrete barrier and blah,
blah, blah and has to go down sodeep and this and that.
So anyway, I quit doing it,because now I basically just
have a fancy post for holding anumbrella in my yard.
(05:51):
I didn't get down that deep,not at all, so I'm not nowhere
within any kind of water line,you know, or whatever I don't.
I think I got maybe one lengthdown, you know, that's probably
what a few feet.
So I got a nice hole for if Iwant to do a flag and that's
about it.
So, anyway, I wanted to makesure that it wasn't breaking
(06:12):
legal issues.
Even though you can buy itonline doesn't mean that it's
legal in Michigan, and sureenough, the voice of reason.
January 2025, so?
So just passed for the state ofMichigan that you can no longer
and cannot use AI-like voicesfor outbound B2B appointment
(06:36):
setting, and it's heavilyregulated.
So I was using I mentioned onmy last podcast, co.
What was it called?
I already dropped their namebecause they don't matter to me
no more, and I bought creditsfor this AI assistant or agent
(06:57):
that I can't use anyways.
So I think it's called voiceio.
It doesn't matter.
I think it's called voiceio.
It doesn't matter.
The fact of the matter is, isany AI voices for trying to get
appointments is illegal inMichigan up to $1,500 per
(07:18):
occurrence.
Way you know, I'm on the dnclist and I get telemarketing
calls all the time, but there'snothing I can do about it here.
But here's what I found out.
Actually, I forgot, I didresearch this they have to be
based out of, out of the unitedstates, so these places that you
get these robo dialers are outof, like india, right, or
pakistan.
There's nothing we can do aboutit, apparently, but because I'm
(07:43):
just a good god-fearingamerican trying to make it
happen, you know I pay the price.
So anyway, I didn't pay theprice because no one reported me
.
I only did like several testcalls and uh, and it just
doesn't work.
General, you can hear therecording or the live situation
(08:07):
and it's super cringy.
It's not as awesome as youthink it's going to be.
I mean, it's every bit asrobo-dialer as you think it is
and you think that with AI itwould be more lifelike and hard
to tell the difference.
It's not.
So the Telephone Protection Act, the TCPA, requires prior
(08:28):
expressly written consent forAI-generated or pre-recorded
voice calls, even in B2B context.
So when I was working for ADTand even the job I have now, the
DNC list doesn't count forbusinesses Like you can't put
yourself on that.
(08:49):
The problem is here's where youget in trouble is that a lot of
business owners use theirpersonal phones.
So if the business line getsforwarded to a personal phone or
cell phone and you call that,that's considered that's a hit,
(09:12):
like that's a problem.
And so you know there's somegray area here.
But just err on the side ofcaution and just know what
you're getting yourself intowhen you use this, like what's
it called?
Err is the other one thatpeople are using to set their
appointments, and it doesn'twork.
By the way, if it was easy theneveryone would be doing it, you
(09:33):
know, and I just thought that Icould morph myself into seven
different reps at sevendifferent times and knock it out
of the park.
There's no easy button here,boys and girls.
Violations can result in heftyfines and lawsuits, so
(09:54):
compliance is crucial forbusinesses.
Yes, so of course, i'm'm gonnawaste my credits.
That wasn't much.
I think I spent 30 bucks to tryit out, but thank god, I just
tried it.
You know, get my feet wet, andthat's why you do get my feet
wet, because something like thishappens, that they won't
disclose, and they're like ohyeah, it's legal.
Now I did read that using aservice instead of like
(10:17):
designing your own system, whereI think using a service like
theirs does provide you a bit ofshelter.
According to what I looked upand read and researched, I'm
sure there's a clause in the doyou agree?
Checkmark that we don't read incheckmark, that they, you know,
(10:43):
surpass all legal limits,liabilities, obligations, and
you know, blah, blah, blah, blah, right, and they pass that back
on to you.
So it's not like they have aninsurance policy like a
contractor to where if you wereto get sued, they would get sued
because you're using theirservice.
Somehow they got away from that.
(11:05):
I'm sure they did.
If they didn't, they would bedumb, I think.
So you know, I guess you got toset your own appointments.
Anyway, let's see what else didI read here?
So there's okay, yeah, so somenuances, right?
So while it says that you know,while B2B rules are less strict
(11:26):
in business to consumer the AIvoice systems that you use, you
must still follow all relevantlaws and honor the do not call
this.
So when I was calling throughADT, we called through a service
and if somebody asked to be puton the DNC list, then you hit
(11:49):
like I think it was like poundnine or nine or whatever, and
that was the DNC.
You know, one was callback, twowas callback, later three, it
doesn't matter, but needless tosay is that it wouldn't let you
call, it scrubbed DNC lists, soit wouldn't allow you to call
that number.
So it was nice.
I don't have that and actually Idon't even know why or how we
(12:12):
got that with ADT, maybe becausewe had a consumer section,
because you had residential andthen you had business, so maybe
we had all because we hadconsumers we had obeyed by the
business or laws or consumerslaws, I'm not sure, but anyway
that's how we did it there and Idon't understand this must have
(12:35):
proper consent.
Oh, you know what I think?
When you sign up fornewsletters and you check the
like newsletter and follow-ups,I think that the ai automated
follow-up is maybe like anoption.
Now to where, if you do consentto receiving, like you know,
newsletters and emails and textmessages or whatever that, I
(12:59):
believe, is where is how you'regetting consent from these
people, these business owners?
Because who would say, yeah, no, I'd love to be called by a
robot.
That sounds awesome.
Definitely, get me signed upfor multiple calls a day from AI
.
That doesn't happen.
This does give ideas onalternatives and best practices.
(13:23):
So, yeah, see this one.
I don't understand the hybridmodel.
So AI can screen leads or handleinitial contact, but a human
agent should follow up for theappointment setting.
Now, I get these, we all.
I think we all get these right.
(13:44):
So this is when you get thephone call and you say hello and
then no one's there, right,hello, hello.
And then finally, like secondslater, which feels like a minute
, someone picks up the line andthey're like hey, hello, mr,
(14:04):
whatever, blah, blah, blah, youknow, and I see here and they
try, and you know, as if theywere calling you.
I think that's this human agentthat would be like a loophole.
Now, that's a robodialer,though that's not an AI
(14:26):
pre-screening me to ensure Iwant my gutter serviced or
whatever pre-screening me toensure I want my gutter serviced
or whatever.
My whole thing was.
I just wanted this AI agentjust to make a phone call and
say hey, would you like somemore business through trade and
barter?
If you can handle some morebusiness, I'll set you up an
(14:48):
appointment through his calendarand then Bob's your uncle,
you're done.
But inevitably it never workslike that.
You know, nine times out of 10,when I call a business, you're
not getting the business owner.
Anyways, you're getting like,if you're at some restaurant,
you're getting the hostess orhost or whatever, or a bartender
never the owner, that's forsure.
(15:11):
And they're not going to take amessage for an AI bot that's
another for sure.
And they're not going to sayhold on, let me get the owner
for you.
So sometimes I had a couplepeople actually do that and I
heard the recording and then thebot freaked out, didn't know
(15:32):
how to respond to that and thenjust kept talking over them.
It was super annoying.
It's like you blew it.
You blew it.
Anyway.
This says use AI for data entry,crm updates and scheduling, but
to keep the human touch forconversations.
Yeah, I mean, if I can figurethat part out, but really I
(15:53):
don't need that.
I don't understand how I canuse AI for that part of it.
I guess I need it for the otherpart, the time-consuming part,
to cold call.
But you know, here we are.
At any rate, I just want togive you a little warning on
that one, because I talked aboutit pretty highly and I was
pretty excited about it and Ihate to say as usual, but as
(16:16):
usual the air got let out of myballoon and just felt deflated.
So here we are anyway, allright.
Next up, I wanted to talk aboutthe AI, how AI is going to
probably kill the algorithm andwhy is that?
Well, I have recently discoveredsynopsis mode on my.
(16:41):
I use Perplexity.
So I just use Perplexitybecause I get it for free from
Xfinity.
So some of the YouTubers are.
I watch lot of, you know,gardening, prepping, whatever,
military, all that stuff right.
And so when I get these updates, these daily news articles,
(17:03):
like um, I watch uh the day, uhdaily prepper or prepper new.
I watch prepper news.
He changed his name, he's acanadian prepper.
Now he's on a new channelcalled prepper news.
I like watching him.
He's charismatic, he's adoomsdayer, he's terrible.
Like um, the world is burning,you know, and I I love it.
That's like my drama, dude.
It never happens, nothing everhappens, but sometimes it does
(17:28):
and it's exciting when the worldburns for me, I don't know why,
just real world problems, Iguess, instead of like I don't
know someone ordering the wrongdrink in your group and then
they get mad because they got aDiet Coke instead of a Coke.
It's like dude, let it go.
Anyway, back to the synopsis.
(17:48):
So I will just literally, if Ionly got time to listen to a
whole video, or sometimes I'llplay his YouTube content and use
it as a podcast in my car,cause generally he's just got
like a green screen behind him.
That isn't really beneficial inany way for data, like for me
to see.
I don't have to see it to getthe gist of what he's talking
about.
(18:08):
So I listen to a lot of YouTubevideos in the car as a podcast.
Anyway, if I don't want to dothat and I'm time and this video
is 48 minutes long, then I willjust click the link, or I'll
share it, or right click andcopy paste it into perplexity
and say give me the synopsis ofthis video.
(18:29):
Perplexity and say give me thesynopsis of this video, and
within seconds it gives meeverything he said and then
gives it to me in a friendlylike cliff note.
Uh, what do you call it?
Was it the cliff notes used toget the books?
I remember the books in schoolthat you had to read.
It was like mandatory reading,reading but and you couldn't
(18:50):
watch the movie because theteacher would know you watched
the movie because some thingswere different and they made
sure they put things in the testthat were for sure in the movie
and for sure not in the book.
So they'll know right away ifyou watch the movie instead.
Anyway, that's how my schoolwas.
So instead I would find these,the cliff note versions and buy
these things right, and it wasthe book whittled down to within
(19:14):
, like I don't know, 30 pages,or 50 pages instead of 400 pages
or whatever it was, so I wouldread that instead.
So I do that with Synopsys now,and so instead of 48 minutes, I
am spending four minutes.
You know, by hyperlink, copypaste, let it generate and then
(19:36):
read the several paragraphs thathe talked about for the last
hour.
So, and I was like, oh my God,that's amazing.
And then I was like, oh my God,that sucks.
What happens to all this watchtime that YouTube is so
dependent on?
I think it's the same thing.
That's like this SEO snake oilthat's going down now, like SEO
(19:57):
is no longer what it used to be,you know, because of AI.
Well, so all this watch time isgoing to go down the tubes, man
, and unless you want to sitthere and have a coffee and
watch the whole episode, which Ido I mean I wake up at 3 in the
morning, still 3.30.
I'll turn on a doomsday orthing and listen to it, and as I
(20:19):
have a coffee and a breakfastbut you know, sometimes I don't
want to do that Well, theirwatch times are going down the
drain, dude, and it does it withpodcasting too.
I copy and pasted my own episodeinto perplexity and it told
exactly that it gave thesponsors, which I thought was
really cool.
Um, you know, say this, thepodcast is sponsored by these
(20:43):
people.
Then it'll say here's what myintro was, here's what my data
points were, or like, like mymain points, here's all the sub
points that we kind of went ontangents about, and then that
was it.
I finished it off with, like Ithink, maybe another shout out
for the sponsors, and then thatwas it.
(21:03):
It was awesome.
And also, again, I was likedang it.
So the whole point, you know,of talking is kind of gone now.
So what are we doing?
Are we going back to newspapersagain, back to blogging,
because you're going to read itanyways?
I don't know.
I think there's an avenue outthere for everybody, but I think
(21:24):
it's cool that there's theoption.
It might not completelyeliminate it, but it's there.
It might not completelyeliminate it, but it's there.
So you know it definitelyreduces your need to listen to
the full episode, definitelyimpacts your listenership and
engagement, definitely doesn'tbother with the highlight reels,
(21:51):
personalized recaps forlisteners.
So you know there's that.
And then there's also theimpact.
If the synopsis becomes toogood, then you skip directly to
the summaries and then theregoes the value for the long-form
content that has been pressedfor so many years by YouTube.
And now podcasting.
Let's see what else.
Now podcasting, let's see whatelse YouTube and podcast hosts,
(22:12):
yes, may need to adapt byoffering interactive or
personalized experiences that AIcan't replicate.
I will have to ask AI ideas onwhat I can do that they can't
replicate.
For the podcasting, let's seewhat else.
Oh, let's talk about theopportunities for creators.
(22:33):
You can use it as a tool toenhance content and not replace
it, I guess.
And then it says focus onunique insights, live
interaction.
Oh, yeah, of course, communitybuilding stay relevant.
One thing I did notice, too kindof getting to AI, is that a lot
of these YouTube videos arestarting to annoy me.
It's hard to tell initially ifthey're AI because it's getting
(22:57):
so good, but inevitably itscrews up and it starts
repeating itself.
It'll say, like you know, thepodcast said this.
And then it'll talk forwhatever amount of time.
And then it'll say talk forwhatever you know amount of time
.
And then it'll say the podcastsaid this.
And then re-say everything itsaid after the last time it said
(23:19):
the podcast said this.
Super annoying.
I was driving my way home theother day listening to a youtube
and I'm like wait, am I goingcrazy?
Did I just check out?
Did I miss something?
Is this on repeat?
Is this, you know?
So, and I skipped it and wentto the next one and I did it
(23:39):
again with a different episodeon the way home Super bothersome
.
So there's that.
What else we got here?
Ai slop and all that stuff.
I'm just kind of going throughmy notes real quick before I end
this one.
This is about done um, oh, itsays youtube's cracking down on
low quality, repetitive arepetitive ai content,
(24:01):
demonetizing, removing it.
Yeah, I'm right.
I'll believe it when I see that, whatever you do, be good or be
good at it.