The Gaming Ad Revolution

Trader Stu introduces an innovative advertising opportunity through PressXToPlayGames, a company developing a survival video game called "Get Prepped" that sells ad space within the virtual environment. The gaming industry represents a massive untapped advertising market three times larger than movies and music combined, with the average gamer being a homeowner in their mid-30s.

• In-game advertising costs $25,000 for the entire game lifespan (typically 5-10 years)
• Video games have 250 million gamers in North America with average age of 34-36
• No ad blockers or skip buttons exist in video games, ensuring ad visibility
• Businesses appear as "strongholds" or safe houses within the apocalyptic game setting
• Cost comparison shows gaming ads are cheaper than Google pay-per-click ($20,000/year)
• Players can virtually sample products before purchasing them in real life
• Gaming industry has 3.24 billion users globally, exceeding YouTube's projected 2.85 billion
• Trader Stu will appear as a character in the game at his Trading Post

Check out PressXToPlayGames on Alignable if you're interested in placing your business in the game world.

Press X 2 Play Games - Detroit, MI - Alignable

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Episode Transcript

Speaker 1 (00:00):
Hello and welcome back to the Trading Post with
Trader Stu.
I wanted to get right into ittoday with a new member of Metro
Trading Association that I hadjust signed up and a very
interesting new member.
It's called PressXToPlayGamesand what she's doing?
Sarita is developing a videogame that's called Get Prepped

(00:23):
and is selling advertisementwithin the video game that's
called Get Prepped and isselling advertisement within the
video game itself, which makestotal sense.
It's like a virtual world andshe told me that many times
they'll put in fake websiteaddresses within these video
games and they'll crash theservers that don't exist because
there is no uh, someone,there's nobody there to take the

(00:45):
all the traffic.
So these fake phone numbers andfake websites people are going
in there and just seeing whereit goes and where it leads and
usually it goes to nothing.
So she figured why not sell theactual ad space and go from
there?
So what she's doing is for gofrom there.

(01:08):
So what she's doing is for$25,000, the average video game
lifespan is five to 10 years.
She says so at five times fiveis 25.
So that's $5,000 a year if youconsider five years.
It's a beautiful thing because,as she says on her profile in
Alignable.
I'll just read it straight outthere's 250 million people in
North America All callthemselves gamers.
The average age of a gamer is34 to 36.

(01:32):
So mid-30s is the average ageof a gamer.
They're not these teenagersthat you think of, yourself In
the mom's basement playing videogames.
These are people in their 30s.
The gamers are homeowners, cardrivers, food consumers,
furniture users and clotheswearers.
So put your product in front oftheir potential customers right

(01:53):
in their own homes and you canput your advertising in there,
because then they can.
If you put your furniture inthere, for example, and she
develops the furniture for you,they could kind of try it out
before they buy it.
There's some other stats inhere.
I wanted to go through that.
I think that's what caught myattention and I was like man.

(02:16):
I tell you what Advertisingyour business, products,
services and video games is kindof the same way as a product
integration placement ad inmovies, music videos and TV
shows.
The video game industry isthree times the size of the
movie and music industriescombined.
So three times the size ofmovies and music industry

(02:39):
combined is the video game world, which makes total sense.
I mean, if you consider yourconsole games and PC games and
then, of course, everyone's gotthem on their phones.
You know it's a greatopportunity.
There's over 3.5 billion peoplethat play video games globally.
The average age of a gamer inthe USA, like I said, is mid
thirties.
And there's no ad blockers in avideo game.

(02:59):
That's what I meant to sayearlier.
And there's no skip button in avideo game, which you know.
As you know, you can skip avideo within five seconds
generally and get right on withyour day and you have no idea
what the ad was about.
And there's no junk mail folderin a video game either.
So for all those sending outcold emails, you know they got
right to the game and right inthe video game because guess

(03:21):
what?
They're seeing it as they playit's like a banner in this
virtual world in their time toprep video game.
Because, guess what they'reseeing it as they play?
It's like a banner in thisvirtual world in her time to
prep video game.
It's a first person game.
You're going around getting allyour prepping items ready for
different scenarios anddisasters that are about to
ensue.
She said there's, you name it.

(03:50):
I guess they go through otherdifferent scenarios, which is
pretty cool Civil unrest, whichis a fun one.
The players can virtually sampleyour products and services,
which I already mentioned.
And while huge corporationslike Disney spent $1.5 billion
to advertise in Fortnite, theybuilt their own island in

(04:10):
Fortnite and it cost Disney $1.5billion.
Their own island in Fortnite,and it cost Disney $1.5 billion.
That was distributed by EpicGames, who have over 700 million
subscribers across the platform.
You can reach the samepotential number by buying
virtual real estate and ad spacein an independently produced
video game, and this can becheaper than a Google
pay-per-click campaign.

(04:31):
$20,000 on average is whatpeople spend on Google every
year, plus every location.
You want visibility, versus$25,000 one-time payment in that
video game, for the entire lifeof the video game.
So once it's built, you're inthere until well forever
actually because if they doexpansion packs, then you're

(04:53):
just going to be left in thegame and then there's
opportunities for newadvertisements to come in with
the expansion pack.
But once you're developed anddesigned within the video game,
you're in for life.
I'm excited because she'sbuilding my character within the
video game at the trading post.
So traders do at the tradingpost and I'll be there.

(05:14):
I'm excited to see what mycharacter looks like I've always
wanted to be in a video game.
So she worked as an SEOspecialist for 10 years.
Small businesses can't competewith any kind of the money that
corporations can throw at beingthe first on the page, as we all
know that SEO doesn't get smallbusiness on top of search lists
because, as you know the nameof the business and search it

(05:36):
for.
That way, using Googlealgorithms for keywords is going
to generate the exact samewords as corporations, but they
are not paying the lowestpackage fees like your small
business.
Let's see.
There's another fun facts inhere.
I'm on her alignable page.
By the way, if you're notalignable, I just became an
ambassador this week and I'mexcited to get going with my new
networking with kids.

(05:56):
So it's an opportunity for busyparents who don't have time to
go to after-hour chambersbecause they have children
waiting to get out of school,right, and there's homework and
dinner and all that stuff.
So the premise of my networkinggroup is to go to
children-friendly areas.
Anyone who's got a kid evengrandparents who bring a kid is

(06:17):
welcome, of course kid-friendly,and that way, if they're older,
they can learn how to network,shake hands, make eye contact,
et cetera.
You know I'll pass out businesscards, the whole networking gig
.
Or if they're a young kid, thenthey just go play.
But either way, it's anopportunity from you know, four
to six is what I want to do forthe hours after school.
Get the kids come on over, geta snack and network and go home.

(06:43):
Let's see.
I want to read more about this.
This is a I like this videogame thing.
This is awesome.
It mentions the strength ofYouTube videos to engage your
potential customers.
It is estimated that YouTubeviewers will reach 2.85 billion
globally by 2025.
So that's this year.
The video game industry isalready 3.24 billion globally,

(07:05):
so already bigger than YouTube.
So, with companies like Disneydropping the 1.2 billion in game
advertising package for theirvarious entertainment products
lines that they're showing, theyunderstand the direction where
the market to the potentialcustomers is, cost for cost,
utilizing everything where youcan think of and advertising in
the real world, and you can dothat in more with less dollars

(07:27):
in the virtual world.
An example of a small budgetemail marketing at $295 a month
or $3,540 a year in the virtualworld we can do six years of
email marketing for a littleless than it costs for one year
in the real world and the videogames.
You are putting your productdirectly into the hands of your

(07:48):
potential customers so they cansee what it does, how beneficial
.
In games like, there Is no SkipButton and Adblock software.
Like I mentioned.
We fully integrate your productand service into the video game
environment, which is cool.
We're offering a 21st centuryvirtual world opportunity for
advertising your business, brandproducts and services.
Reach them directly in theirhomes.
Potential customers, let themhandle your products.

(08:10):
Be seen by customers locallyand nationally for a fraction of
the real world cost.
I like this.
Yeah, no, this is a check herout.
This is on well Alignable, likeI said, and the company is
called Press X to Play Games.
It's funny how I came acrossher.
I just I didn't know that thegame that she was building was

(08:31):
called Get Prepped.
So and I just happened to havethe whole trading post thing
going on and contact her if youwould like to put an ad in, and
that way they have time todevelop your building or your
business or your bannerbillboard, et cetera.
The cool thing is is that ifyou are a business and you're

(08:51):
going to be buying an ad spacein there, your business will be
one of the strongholds or theposts in the game.
So you'll be the last onestanding.
You'll be the safe house wherethe end of the world, your
business, won't be affected.
So everyone's going to see yourname and come to it and either
do buying and selling goodsthere or it'll be a shelter of

(09:14):
some sort.
I'm excited to see it.
So check that out.
Be good or be.