June 3, 2025 • 33 mins
Podcasting offers a distinctive advantage in today's AI-saturated digital landscape, creating an authentic connection between businesses and their audience that algorithms can't replicate. We explore how this medium transforms cold outreach into warm leads while establishing you as an authority in your field.
• Building trust and authority by consistently sharing valuable insights about your industry
• Transforming traditional sales funnels by creating warm leads through podcasting
• Learning from brands like Four Sigmatic and Backblaze that grew through strategic podcast marketing
• Aligning your podcast with specific business goals rather than trying to appeal to everyone
• Creating high-value relationships with guests, listeners, and industry partners
• Maintaining consistency without getting derailed by perfectionism
• Approaching podcasting as a long-term strategy rather than expecting immediate results
• Focusing on providing value rather than excessive self-promotion
• Using AI tools to enhance your podcast strategy without losing authenticity
Ready to see how podcasting can help grow your business? Start by defining your audience and goals, then either launch your own show or reach out to be a guest on podcasts in your niche. Remember that consistency and authority are your most powerful marketing tools.
“Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform, always rocking the cowboy hat. The track is protected under U.S. Copyright rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence.
contact:
📧 durracellmusic@gmail.com
🌐 www.durracell.com
The Michigan Renaissance Festival
Experience the Michigan Renaissance Festival, where history and fantasy collide!
The thoughts and views expressed in this podcast are solely those of the host and do not reflect the official policy or position of Metro Trading Association. Although the host is an employee of Metro Trading, this podcast is intended to educate entrepreneurs on the benefits of professional trading, regardless of their location. Additionally, the host reviews various pieces of camping gear due to the association of trade, barter, and prepping.
Thanks for listening to The Trading Post Podcast!
Find all our important links—including our LinkedIn, MetroTrading.com, and Michigan Renaissance Festival info—at:
https://linktr.ee/traderstu
Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com
© 2025 The Trading Post Podcast. All rights reserved.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hello and welcome back to Trade Tuesday with the
Trading Post.
I am, of course, your host,trader Stu.
This episode is brought to youby the Michigan Renaissance
Festival.
You guys should check them outhere.
It's coming up soon.
What happened in May?
It's coming up faster than youthink it is.
So get your calendars out andcheck out when you can go to the
(00:22):
Michigan Renaissance Festival,what weekend works great for you
, because we are already in Juneand I'm recording this.
Actually, on May 29th, I justhappened to find out that it
came to me.
I was like why I don't know howmuch time I have left for my
Buzzsprout subscription.
I have over an hour left.
(00:43):
I'm like, oh my God, I'm goingto waste another hour and I
should get used to that, becauseI end up wasting a lot of time.
I wanted to get this on outthere and recorded and schedule
it for what you're listening tonow on Tuesday, because it may
flew by.
So back to the RhinestonesFestival.
Go ahead and get out there.
(01:03):
It's coming up soon.
Hopefully I'll be giving awaytickets soon, getting my tickets
in the mail here soon, and gofrom there Check out networking
with kids if you're in the area,something I'm doing with folks
who've got children and theycan't hit up after-hour
networking events.
Come on out first Thursday ofthe month at Jungle Java off of
(01:25):
Hull Road in Clinton Town.
Out First Thursday of the monthAt Jungle Java Off of Hull Road
In Clinton Township.
Love to see you there.
And yeah, and of course, getprepped.
If you haven't checked outSarita's latest game that she's
developing, it's a game basedupon Getting cataclysm End of
the world scenarios.
It's kind of cool.
(01:45):
I can't wait to see it and I'llbe in the video game.
I'll be the trader.
She's writing me into the game,so check that out as well.
And anything else, I thinkthat's, of course, mental
Trading Association.
You know it's who I work forfull time and if you have any
questions about trade or barter,give me a holler, a phone call,
email, whatever it may be, andyou can call the office here and
(02:09):
I'll talk to you about it.
You don't got to be in my areaeither.
I don't really care if you're,you know, in Texas and you want
to know more about it and have aunbiased view of someone trying
to, I guess, pitch you to getinto their association, of
someone trying to, I guess,pitch you to get into their
association and you want it, youknow, squared out.
Call me up and I'll tell youall about trade and barter, how
(02:38):
it works, and I don't have manyrecommendations nationally, but
I'll ask the brokers and see ifthey work with anybody you know
in your area and which tradeassociation that you should join
if you're out there.
All right, anyway, back togetting back to using a podcast.
I want to talk about more aboutusing a podcast to grow your
business or to advertiseyourself, because I really do
think that this is the new wayof the future.
(03:00):
Future and with AI kind oftaking over the game.
I don't know about you, butYouTube has just become this
like I don't know.
It seems like everything is AIgenerated, of course.
All the little clips that theyshow, and then sometimes even
the talking is all AI, and mylast episode I did mention it.
(03:22):
I don't hate AI.
There's a place for it and Ithink the personal aspect of it
is well, I guess there is noreal personal aspect and that's
why everyone has a big issuewith it, right?
There's no, I guess, anintimate, long-form way of AI to
converse with somebody.
(03:43):
So when you have a podcast, youare making yourself, I guess,
put yourself out there.
It's a bit different for it itmakes a cold call, a warm call.
You know you're building, ofcourse, your trust and authority
in your niche because you'rethe resident expert.
If you're, if you're boldenough, I guess, to do a podcast
(04:07):
on your subject matter, thenyou obviously have enough to
talk about anyways for whatyou're into, right.
So there's that.
You also get your brandvisibility and authority out
there to hosting a podcast orguesting even.
I need to do more of that.
Only I'll get one guest on apodcast, or I was a guest on a
podcast or guesting even.
I need to do more of that.
I only did one guest on apodcast, or I was a guest on a
(04:28):
podcast one time and that wasfor the Good Neighbor podcast,
and which is what really kind ofsprung me into getting into my
own.
I'm like man, instead of goingaround and looking for being a
guest on podcasts, I'll just trybeing my own host on a podcast
and then see how that goes.
And here we are.
We're already over, I think, 20episodes, and even then I kind
(04:50):
of select, to be honest, overthe winter and I should have
like probably I don't know,probably six or six more at this
point in time if I was a staysteady with once a week.
But you know, life happens andbusiness happens and you know,
whatever it doesn't matter.
So all I'm saying is that whenyou're doing a podcast, don't do
try and do a daily upload.
(05:11):
It's not going to happen unlessyou have a whole team right.
I don't think even like JoeRogan does every day, I think he
does three or four a week,which is still a lot, because
his podcast is like two or threehours long, man.
And then even when I worked atthe David Letterman show, he did
, you know, he had five shows aweek, monday through Friday, but
(05:34):
on Thursday it was two shows,like two takes on a Thursday.
So Monday, Tuesday, wednesdaywere his regular hour shows and
then Thursday was a back-to-backdouble take because they had
pre-recorded for Friday.
So he worked, you know, fourdays a week, which is ideal.
(05:55):
You know, I'd love to get tofour days a week.
That'd be sweet, like four tens, um, and one day that I haven't
.
Uh, it 'll definitely help outwhen we want to go camping with
the kids.
We can leave on a Thursdaynight instead of a Saturday
morning or Friday night.
I mean, that gives you a longweekend, man.
Friday, saturday, sunday,camping camping, that's uh,
that'd be sweet.
(06:15):
Anyway, I digress.
Um, the of course podcastingmakes your business more
discoverable and crediblebecause, uh, you put your name
out there now.
I mean, metro trading is not mybusiness, but it does make me
kind of like the person onsocial media where people were
(06:36):
asking me questions about thetrade exchanges in their area,
right, like, do you think Ishould join this one?
Or what do you think about thisone?
Or you know, someone called meand they told me this Is that?
Right, you know.
So, even though I'm not gettingany business from that, I'm
still getting you know, I'mstill.
I guess I'm just credible forthat.
(06:58):
You know, I think that's allright, I think that's cool.
I mean, one day it'll all comeback to me and I'll accept that.
So you also get, you know, highvalue relationships when you're
out networking.
You get the partnerships, yourpodcasting, you get the higher
value relationships with guestsand you get your listeners.
Maybe they contact you orsomeone you wouldn't have any
(07:20):
other way of contacting exceptfor through the podcast and you.
The other, the cool thing isother industry players.
So other media hosts, not justpodcasting, but radio maybe, or
people who own print magazines,maybe TV shows, whatever so that
all come back one day and thatthen of course leverages you
(07:46):
again.
You know, then you canreciprocate and do the same for
somebody else one day too.
It's pretty neat.
So you get.
You know, the collaboration onsomething like that is priceless
.
That you can't buy, you can'tpay for that.
The referrals you would get fromthat like hey, you know, you're
trying to maybe just cold callsomebody, if you're like
(08:07):
something that comes to mindright now.
I know a professional baseballplayer.
Right, he was an MLBs and Iforget even where he was.
I think it was Arizona, I don'teven know.
I don't was Arizona, I don'teven know.
I said I don't follow baseball,I don't really care.
I never even asked for hisautograph.
But I think it's kind of coolthat here I am in the business
world he's doing baseball batsnow and even though I have no
(08:28):
way of trying to get him on theshow, I don't think or nothing
like that, but this is kind ofcool that you know every month
or whatever.
I just kind of chill with thisdude who's an MLB player and my
brother would think that wouldbe cool because he was in
baseball and he played baseball,but I really don't know who he
is.
So, anyway, the lead generationyou get off a podcast is pretty
(08:53):
invaluable too.
Listeners that are out there andthat resonate with your message
are, of course, more likely toreach out to you as a warm lead,
like I said earlier.
And you skip that traditionalsales funnel.
You know the cold call, thenyou try and get a referral from
somebody's RDN and then you knowthe whole deal of the sales
(09:13):
funnel.
And I always work for ADT andthey had a really cool sales
funnel that somebody made in anExcel program and I used to love
playing with it.
It would tell you like, okay,how much do you want to make,
how much do you get per sale onaverage or whatever?
And then I think it told youhow many calls that you need to
make because you closed this.
(09:35):
Many calls per person, per 40,let's just say my, I used 40.
And out of 40 I'd set I don'tknow, three appointments or
something like that, and thenout of three appointments I'd
get one sale and out of that onesale I'd get 300 bucks,
whatever right.
So if I wanted to make twogrand a week, I needed to make
you know what 40 times five, 200or something like that Calls a
(09:58):
week or something like that was40 times five.
So anyway, it was somethinglike that.
And sales funnels are fun butthey're also exhausting.
So if you can stay away fromthe sales funnel, you're going
to want to go ahead and do that.
You want people to call you.
You don't want to call them.
Put it that way, right.
Oh, you, you don't want to callthem and put it that way right.
Let's see what else we can dowith the podcasting I'm just
(10:19):
thinking of like strategic, likebusiness tools in the way of
that.
Let's see here I know how aboutaligning your podcast with
business goals?
So, define your clearobjectives.
Are you looking to generateleads?
Do you want to build authority,or do you want to foster
(10:42):
community?
And now you can do all those,but your strategy should support
that goal.
So if you're generating leads,maybe you should talk about one
way of you know, when you'rechit-chatting on your podcast
about how to get more leads orbring people in, are you trying
to build authority?
And it would be like maybe youhave a lot of reference material
(11:04):
and a lot of things you cancome back with.
Or if you're fosteringcommunity, and I know, like some
of the gardening channels orwhatever like that, they'll.
You know, gardening hascommunity built into it almost,
because people will grow excessfruits and veggies or whatever
on accident and then they'lljust exchange things you know
(11:26):
tomato for cucumbers or whateverlike that right, so that's kind
of cool too.
So, for an example, the tradingpost podcast was launched to
fill a niche in the B2B tradeand barter.
So I aligned my expertise ofwhat I've known about that with
the business mission.
(11:46):
So I mean, I've been in thegame since 2013.
I worked here for two years atMetro Trade and then I got
recruited by a headhunter onlineuh from Michigan works and then
I went and worked for thatcompany for eight and a half
years and then I got laid offfrom there and I basically the
uh Metro trade was alreadyasking me to come back because,
(12:07):
uh, I was at one of their tradeshows.
I put my own company in thebusiness right.
So then they're like, oh, youwant to work nights and weekends
?
And then I was kind of likepolitely declined and then, once
I got laid off, I'm like I justtexted him.
I was like, hey, can I comeback?
You know, I'd like to do thisagain.
And they're like, yeah, come onback.
So you just walked back in thedoor would have come back.
As a matter of fact, I think itwas that year, that winter, I
(12:39):
used to have a metro tradingassociation like a jacket, and I
kept it for a shop coat, youknow.
But my old the job I took itbecause I would be in the garage
and that was like my, you know,didn't care if I got dirty,
because I'll never go back thereagain, kind of a go.
I think that year or that samesummer, I'm like I need to get a
(13:00):
job again.
So I could have used the jacketnow.
But who knows, you know,hindsight, 2020, right, no big
deal.
What else can we talk about here?
Oh yeah, you should probablyknow your target audience.
Of course, though, you tailoryour topics and your guests to
the needs of the ideal client orthe partner that you want to
attain, right?
So right now, I'm just kind ofchit-chatting about how to use a
(13:24):
podcast, and I guess I'mtargeting somebody.
You know what I am.
I'm targeting somebody whowants to use their sales or
marketing, or they have abusiness and they have enough to
talk about with that.
They could do a weekly podcastabout their, their gig.
So, like the other day, I hadsomebody actually call me up and
say, hey man, uh, I'm going tobuy you a lunch and I want you
(13:46):
to teach me how to do a podcastand what I got to do, what I
didn't know, and how to sign upfor it and all this other stuff.
Right, I'm like all right.
So we went out to lunch, hadPanera bread and uh told him you
know my fails, what I uh, whatI've learned over the years and
uh, things like that.
And I, you know, there you go.
I was the first price of alunch he got.
(14:07):
Probably I saved him a year ortwo of falling on his butt, you
know, and and messing up maybe,but I still believe in you got
to.
You got to go through the trialsand tribulations yourself.
There's no one's that's goingto save you.
You know, my dad always used toget so frustrated with me.
He was like, man, I'm trying totry, try telling you, but you
got to learn on your own.
I was like, yeah, I got tolearn on my own.
(14:28):
You can tell me, but I'mstubborn and I'm going to try it
anyways, and then I'm going totell you.
You know what, you're right, Iguess I should have not done
that and listened to you, buthere we are.
So anyway, uh, what else can wetalk about here?
Uh, um, I guess, yeah, you knowwhat Hosting builds your own
platform and community.
(14:49):
And then you can the guestingalso, if you guest on a podcast,
you leverage your otheraudiences for exposure and your
credibility.
So if you're trying to buildyour niche, you know you got
your case studies and your showbrands like didn't know this,
but Four Sigmatic and BlackBlaze grew rapidly through guest
(15:10):
appearances.
I was just kind of readingsomething here as I'm
chit-chatting, I'm kind ofresearching, but and then you
can integrate your podcastinginto your marketing mix.
So repurpose I just had someonecold call me the other day,
actually yesterday, repurposingyour episodes in a blog post,
social media clips and emailcontent to maximize your reach.
(15:31):
So what this guy's angle waswas like hey man, uh, I listened
to your podcast and I thinkthat we can get you more
exposure by generating reels,kind of like you've ever seen
like a pod?
Uh, what's his name?
Uh, joe Rogan podcast.
We'll do that, you know, andthey'll repurpose the clips and
put them out there on Shorts orYouTube and it's like a snippet
(15:56):
of a three hour episode.
Now, for me that doesn't workbecause for me I got what I
needed out of that clip and itdoesn't bait me into wanting to
listen to the entire podcast.
So I guess I don't know if I'man exception or the norm and
they just try and play like I'mthe exception and not the norm.
(16:17):
But I'm not going to paysomebody to try and turn my
clips into social media shortsto try and get people to want to
click on my podcast to listen.
I think that if they're going towant to listen to this podcast,
you're going to search for aterm that I talked about in the
subject matter of one of theepisodes, or you're just
(16:40):
searching for the content ingeneral and you're looking for
B2B marketing, marketing andsales trade barter.
B2b marketing, marketing andsales trade barter how to use a
podcast to network, to marketyour business.
(17:00):
I think that that's what youneed to work on.
I guess I don't know if that'sthe tags that help or the search
terms, and actually thismorning it's funny I say this.
They were looking for mypodcast and there was another
company that cold called me orcold emailed me, and you know
they're one.
It's more like SEO.
(17:21):
They were more SEO.
So hey you're.
This tag that you used wasnumber 22 in the searches of
podcasts.
This tag that you used wasnumber 22 in the searches of
podcasts.
This term that you use for thistag was number 176 in the
rankings or whatever, and thisone was 150, and this one was
number 10, and whatever.
I'm like, wow, number 10,.
That's not bad.
I'll take that out of all thethousands of podcasts that are
(17:45):
out there, I'd like number 10for that keyword.
I'm doing pretty good, I figure, right.
So again, I'm not really goingto pay somebody to do SEO for me
.
I figure that the AI will dothat I pay for and my just
constantly uploading episodeswill just get me out there.
I'm not going to pay for thatright now, but I will pay one
day, hopefully soon, for um, youget uh, 10 000 touches for 200
(18:11):
bucks.
I'll pay for that advertisement.
I will do that and then I'lltry and also guest appearance in
other podcasts in hopes thatthey'll link me you know, their,
their audience to me, but again, I don't know how much that
works either, but again, that'sfree, it doesn't really matter.
Who cares, right?
Uh so, and that's goes alongthe cross promoting with guests
(18:32):
and encourage your listeners forreferrals or organic matter,
because that organic growth isthe best.
And a long time ago, when Ithought about doing a podcast or
actually back then it wasyoutube I really wanted to work
with local artists to helppromote them by using their like
the role, the B-roll, whatever,or the intro role, the
background music or thecommercial.
(18:55):
And right away I did that, andthat was with Duracell.
I met him at Founders FirstFridays at Velocity Center.
He's the one that does thatwhistling in the West.
So I you know I'm already, sohopefully you click on that and
maybe you can use him as wellfor your music, or maybe you
(19:18):
book them, or he also does hebuilds webpages, you know.
So cross promoting man.
And so one of the things I dostruggle with is and I already
mentioned this is consistencywith uploading.
So what you, when you want tostart a podcast, you want to
(19:39):
publish in a regular scheduleand maintain your high
production standards, so thatbuilds trust and loyalty, as
they say.
Now I try and upload everyTuesday.
I just thought tuesday was agood day, I was doing mondays
and uh, it wasn't working.
Monday's crazy.
So if anything, I try andrecord on a monday to have
uploaded on a tuesday.
(20:00):
But, like this week happenedmemorial weekend I took the day
off.
I did not record on monday andso I uploaded my podcast still
on Tuesday, but it was thatearlier or later that morning or
afternoon and they say you knowyou're supposed to upload by 6
am at the latest.
So people, so the algorithmgets out there and people can
(20:20):
listen to it on the way to workand things of that nature on a
Tuesday and stay consistent withthat schedule.
Now, I'm not good with that, yetGetting there Come a long way.
I'm not exactly with that, yetgetting there come a long way.
I'm not exactly one for routine, so I'm spontaneous, and so
this is one struggle that I'vebeen trying to get a hold of.
And if you are in that boat,don't get, don't you know, get
(20:41):
discouraged and say, oh, I can'tstay consistent, so it's not
worth me even trying.
Now do it, get your podcastsout there, start doing it.
And you know I got low numbersyet you know the uploads.
So I I think once I get to ahundred uploads, it'll be heck
of a lot different than when Iam right now at 20,.
I'm still a rookie man, I'm newas far as the podcast world
(21:03):
goes.
I mean, actually, I think theysay what half of all podcasts
fail by the third episode.
So you know, even though yousee the numbers, oh, there's
90,000 podcasts out there, yeah,but you've got to look and see
what their last upload was.
Was it in 2023?
You know that was their lastupload.
That still counts as a podcast,but that's not an active
(21:23):
podcast.
And guess what?
They're not getting listenersbecause guess what, they're not
uploading anyways.
So only you know, focus on thepodcast that are actually
uploading weekly or evenbiweekly, as, I guess, a
competitor.
But honestly I don't thinkthat's a competitor, because if
they're uploading, then maybeyou can cross promote with them
and maybe your niche is in yourlocal area.
(21:44):
Mine is basically in the, youknow, great Lakes region is who
I'm broadcasting to, if you will, or looking for, I guess, leads
for.
So if I am getting out there inother areas, it doesn't matter,
because I'm not reallycompeting with any of those
other trade exchanges if I'mtrying to use this for my lead
(22:05):
generation, so let's see.
What else can we talk about here?
Oh, there's a cool chart I justcame across, so I didn't know.
So I've got to look these guysup.
Foursigmatic Boosted brandawareness and sales via niche
podcast ads All right, I'mlooking this up right now as we
(22:27):
talk.
I don't know who these guys are, but this article that I'm
referencing keeps mentioningthese guys and I want to know
who they are.
So, all right, four Sigmaticwho's this guy?
Girl?
Four Exclusive Offers All right.
(22:48):
Four Sigmatic oh, is it coffee?
Oh, no way.
Boosted brand awareness andsales via niche podcast ads Okay
, cool, and they give me a 15%off.
I don't want to do that rightnow.
I just want to know who youguys are and what you do.
So you got, oh, proteins,coffees, supplements.
(23:11):
Oh, you got teas, instant teas,starter kits, neat superfoods
Okay, okay, I did not know,they're in LA.
Functional mushrooms andadaptogens that's what they're
known for.
Huh, okay, what else we gothere?
What's the other one?
Backblaze, back blaze, boom.
(23:37):
What's black blaze?
All right.
So low cost, high performance,s3 compatible objective storage
oh, they're Cloud Storage.
Okay, I didn't know that.
Yep, specialized Cloud Storage.
That makes for the B2 CloudBusiness to Cloud.
(23:58):
Okay.
So they did theirs by guestingand they expanded their reach
and credibility, which, ofcourse, led to more sales.
What else we got here?
The unofficial Shopify podcast.
They generated $108,000 a yearand 750,000 downloads.
Nice, fame B2B SAAS podcastservice grew to $204,000 a year
(24:29):
by helping others launchpodcasts Huh.
So I got to check this out Fame.
I wonder how they helped that.
And then, wow, I may have beenin here too.
I did a quick search.
Ai search Trading Post Podcastcreated a unique B2B trade and
barter community, driving newleads and partnerships.
(24:52):
Cool couple references therefor me too.
Um, all right, I like that.
So here's a couple actionabletips for using a podcast to grow
your business that I've donesome research on here.
So lead with value, focus onsolving real problems for your
(25:12):
audience and not just promotingyour business.
That's one thing people willturn off to immediately.
Like I always say in mine, Idon't promote.
I mean, I promote Metro Trade.
But I'm not like, oh, you canonly sign up for Metro Trade.
No, I don't care if you're inTimbuktu, man, if you need help
with finding a trade exchange ityou want to be part of, I can
(25:33):
try and help you find that orgive you a referral.
I'll call somebody out thereand say, hey, this one person is
looking to sign up.
I did that already.
I'm not even in lineable.
If you're not lineable, hook upwith me and I do a lot of
referrals on that.
So then you can, of course,feature strategic guests.
(25:56):
Yeah, so my goal I guess overallis one day to start a mobile
podcast and get like a RV and doguesting.
When I started, this was theidea was I was going to drive
around and go to other trade,exchange members within the
group and talk about how tradehas helped them grow their
business.
And have you ever triedscheduling anything ever with a
(26:20):
business owner?
If you're in B2B sales, youhave, and trying to, I guess,
drive around and put you knowsomebody into an interview with
me being there, and then I'mkind of like showing up, even
though it's in a parking lot.
I just I'm not ready for thatyet and I'm not going to make
(26:42):
the investment in an RV yet,that's for sure.
Clear calls to action Give yourlisteners simple next steps
Visit your site, book a call ordownload a resource.
And, most of all, I love AI.
So leverage AI and tools.
Use AI to personalizefollow-ups, research guests and
streamline content creation and,highlighted by the Triding Post
(27:05):
podcast, use of perplexity.
Ai for smarter networking, notmarketing.
So, yeah, I'm using AI topersonalize my follow-ups.
Track results, measure not justwith downloads, but business
outcomes, new leads,partnerships and traffic and
sales conversions.
That's one thing that peopleget hung up on all the time.
On LinkedIn and Alignable.
They're like, well, I haven'tmade any money with this yet.
(27:25):
I'm like, yeah, but have yougotten more reach?
Do people know about you?
That's part of it, too.
It's not all about the harddollar.
Engage a community, respond toyour listener feedback, shout
out to super fans and createinteractive elements like
quizzes, referral challenges anddeepen engagement.
I'm not doing that.
(27:46):
I'm not really good with thatpart of the thing, so I'm not
doing that part anyway.
So, even though I said it, Idon't support it.
I don't know if I don't supportit, I'm just not doing it.
One of the things that will killyou, too, is trying to appeal
to everyone.
Just focus on your niche.
You have a unique voice androck with it.
Man, don't just try and say Ihelp people with sales for
(28:12):
everything or help anyone that'sin sales.
Anyone gets to anything whenanything gets to nothing.
So that's a B&I thing.
Sustain your momentum.
It's a long-term.
Yeah, podcasting is a long burn.
I call it long burn.
It says long-term.
You're going to be a year ortwo out before you probably see
(28:32):
anything at all.
So try and stay consistent.
Try and stay fired up and keepyour ongoing improvements.
That are key, and I do do that.
I try and um edit it minimally.
That's one thing I'm doing isnot uh, doing all of the uh
constant, uh, uh editing.
Editing will kill you too, man.
That'll make you not want to doit no more.
(28:53):
And you want to hire an editor.
I would say you're probablybetter off putting that money
that you'd hire an editor forfor 40 bucks an hour 50 bucks an
hour, whatever it is intoadvertising and screw the
editing.
People want to hear you anyway.
So don't try and get rid of toomany of the ums and the ahs and
(29:13):
the whatever, right.
So don't hyper focus on that.
Just hit record, you know, runthrough it maybe once.
I don't even do that.
Sometimes I just hit upload androck it.
Adapt to trends, stay flexible,experiment with new formats and
technologies and promotionaltactics as the podcasting
landscape evolves.
Well, already the White Houseis focusing on podcasters to
(29:36):
come in instead of the fake news, as they call it, because the
podcast is a real, true voice inmost cases, and not AI'd.
My final thoughts let's see.
Let me read this real quick.
Podcasting isn't just aboutcontent.
It's about business assets thatcan drive authority, true
relationships and revenue whenaligned with your business goals
(29:58):
.
So, whether you're hosting orguesting, approaching a podcast
with intention, measure yourimpact and keep refining your
approach for sustained businessgrowth.
Yeah, that was AI.
The heck out of that.
But basically, final thoughtyeah, keep uploading, keep
podcasting.
If you think that it's going tohelp, keep doing it, keep
(30:20):
helping out, keep helping othersand eventually it'll come back
to you.
Right, the giver's gain, asthey call it.
What's this?
A simple call to action.
I just kind of did this AI realquick.
If you're ready to see howpodcasting can help you grow
your business, start by definingyour audience, your business
goals and then either launchyour own show or reach out to be
(30:43):
a guest and podcast in yourniche.
And don't forget consistencyand authority are your best
marketing tools.
True, and here's the otherproblem with that.
I got exhausted was trying tobe a guest.
I did all the emails, I did thewhatever the comments I've.
For some reason, people don'twant guests.
They say, oh, be a guest.
I think to be a guest.
(31:04):
You got to be invited to be aguest, I don't know, because I
reached out to all the business,the business, uh, whatever
podcasts out there and I don't.
I didn't ever got any reply.
I got no replies, but I think Idid.
How I became a podcast guest ongood neighbor podcast was oh
(31:24):
yeah, I asked the question andone of my Chamber of Commerce
groups I'm in and they said ohyeah, lisa Swift knee runs the
good name Good Neighbor podcastand she can be a guest on her
show.
So they gave me her contactinformation and said I want to
be a guest and she said fine,you're booked two weeks out for
now and then your podcast willbe uploaded in two months from
(31:47):
when you do it, whatever,perfect.
So that was the only success Igot and that was only because I
showed up to an event.
I asked a question.
People were afraid to ask to.
Don't be afraid to ask for whatyou need.
People want to help.
And then, yeah, that's how Igot rolling on that.
So, alright, that's it for now.
Until next week.
Be good or be good at it.
Hello and welcome back to Trade Tuesday with the
Trading Post.
I am, of course, your host,trader Stu.
This episode is brought to youby the Michigan Renaissance
Festival.
You guys should check them outhere.
It's coming up soon.
What happened in May?
It's coming up faster than youthink it is.
So get your calendars out andcheck out when you can go to the
(00:22):
Michigan Renaissance Festival,what weekend works great for you
, because we are already in Juneand I'm recording this.
Actually, on May 29th, I justhappened to find out that it
came to me.
I was like why I don't know howmuch time I have left for my
Buzzsprout subscription.
I have over an hour left.
(00:43):
I'm like, oh my God, I'm goingto waste another hour and I
should get used to that, becauseI end up wasting a lot of time.
I wanted to get this on outthere and recorded and schedule
it for what you're listening tonow on Tuesday, because it may
flew by.
So back to the RhinestonesFestival.
Go ahead and get out there.
(01:03):
It's coming up soon.
Hopefully I'll be giving awaytickets soon, getting my tickets
in the mail here soon, and gofrom there Check out networking
with kids if you're in the area,something I'm doing with folks
who've got children and theycan't hit up after-hour
networking events.
Come on out first Thursday ofthe month at Jungle Java off of
(01:25):
Hull Road in Clinton Town.
Out First Thursday of the monthAt Jungle Java Off of Hull Road
In Clinton Township.
Love to see you there.
And yeah, and of course, getprepped.
If you haven't checked outSarita's latest game that she's
developing, it's a game basedupon Getting cataclysm End of
the world scenarios.
It's kind of cool.
(01:45):
I can't wait to see it and I'llbe in the video game.
I'll be the trader.
She's writing me into the game,so check that out as well.
And anything else, I thinkthat's, of course, mental
Trading Association.
You know it's who I work forfull time and if you have any
questions about trade or barter,give me a holler, a phone call,
email, whatever it may be, andyou can call the office here and
(02:09):
I'll talk to you about it.
You don't got to be in my areaeither.
I don't really care if you're,you know, in Texas and you want
to know more about it and have aunbiased view of someone trying
to, I guess, pitch you to getinto their association, of
someone trying to, I guess,pitch you to get into their
association and you want it, youknow, squared out.
Call me up and I'll tell youall about trade and barter, how
(02:38):
it works, and I don't have manyrecommendations nationally, but
I'll ask the brokers and see ifthey work with anybody you know
in your area and which tradeassociation that you should join
if you're out there.
All right, anyway, back togetting back to using a podcast.
I want to talk about more aboutusing a podcast to grow your
business or to advertiseyourself, because I really do
think that this is the new wayof the future.
(03:00):
Future and with AI kind oftaking over the game.
I don't know about you, butYouTube has just become this
like I don't know.
It seems like everything is AIgenerated, of course.
All the little clips that theyshow, and then sometimes even
the talking is all AI, and mylast episode I did mention it.
(03:22):
I don't hate AI.
There's a place for it and Ithink the personal aspect of it
is well, I guess there is noreal personal aspect and that's
why everyone has a big issuewith it, right?
There's no, I guess, anintimate, long-form way of AI to
converse with somebody.
(03:43):
So when you have a podcast, youare making yourself, I guess,
put yourself out there.
It's a bit different for it itmakes a cold call, a warm call.
You know you're building, ofcourse, your trust and authority
in your niche because you'rethe resident expert.
If you're, if you're boldenough, I guess, to do a podcast
(04:07):
on your subject matter, thenyou obviously have enough to
talk about anyways for whatyou're into, right.
So there's that.
You also get your brandvisibility and authority out
there to hosting a podcast orguesting even.
I need to do more of that.
Only I'll get one guest on apodcast, or I was a guest on a
podcast or guesting even.
I need to do more of that.
I only did one guest on apodcast, or I was a guest on a
(04:28):
podcast one time and that wasfor the Good Neighbor podcast,
and which is what really kind ofsprung me into getting into my
own.
I'm like man, instead of goingaround and looking for being a
guest on podcasts, I'll just trybeing my own host on a podcast
and then see how that goes.
And here we are.
We're already over, I think, 20episodes, and even then I kind
(04:50):
of select, to be honest, overthe winter and I should have
like probably I don't know,probably six or six more at this
point in time if I was a staysteady with once a week.
But you know, life happens andbusiness happens and you know,
whatever it doesn't matter.
So all I'm saying is that whenyou're doing a podcast, don't do
try and do a daily upload.
(05:11):
It's not going to happen unlessyou have a whole team right.
I don't think even like JoeRogan does every day, I think he
does three or four a week,which is still a lot, because
his podcast is like two or threehours long, man.
And then even when I worked atthe David Letterman show, he did
, you know, he had five shows aweek, monday through Friday, but
(05:34):
on Thursday it was two shows,like two takes on a Thursday.
So Monday, Tuesday, wednesdaywere his regular hour shows and
then Thursday was a back-to-backdouble take because they had
pre-recorded for Friday.
So he worked, you know, fourdays a week, which is ideal.
(05:55):
You know, I'd love to get tofour days a week.
That'd be sweet, like four tens, um, and one day that I haven't
.
Uh, it 'll definitely help outwhen we want to go camping with
the kids.
We can leave on a Thursdaynight instead of a Saturday
morning or Friday night.
I mean, that gives you a longweekend, man.
Friday, saturday, sunday,camping camping, that's uh,
that'd be sweet.
(06:15):
Anyway, I digress.
Um, the of course podcastingmakes your business more
discoverable and crediblebecause, uh, you put your name
out there now.
I mean, metro trading is not mybusiness, but it does make me
kind of like the person onsocial media where people were
(06:36):
asking me questions about thetrade exchanges in their area,
right, like, do you think Ishould join this one?
Or what do you think about thisone?
Or you know, someone called meand they told me this Is that?
Right, you know.
So, even though I'm not gettingany business from that, I'm
still getting you know, I'mstill.
I guess I'm just credible forthat.
(06:58):
You know, I think that's allright, I think that's cool.
I mean, one day it'll all comeback to me and I'll accept that.
So you also get, you know, highvalue relationships when you're
out networking.
You get the partnerships, yourpodcasting, you get the higher
value relationships with guestsand you get your listeners.
Maybe they contact you orsomeone you wouldn't have any
(07:20):
other way of contacting exceptfor through the podcast and you.
The other, the cool thing isother industry players.
So other media hosts, not justpodcasting, but radio maybe, or
people who own print magazines,maybe TV shows, whatever so that
all come back one day and thatthen of course leverages you
(07:46):
again.
You know, then you canreciprocate and do the same for
somebody else one day too.
It's pretty neat.
So you get.
You know, the collaboration onsomething like that is priceless
.
That you can't buy, you can'tpay for that.
The referrals you would get fromthat like hey, you know, you're
trying to maybe just cold callsomebody, if you're like
(08:07):
something that comes to mindright now.
I know a professional baseballplayer.
Right, he was an MLBs and Iforget even where he was.
I think it was Arizona, I don'teven know.
I don't was Arizona, I don'teven know.
I said I don't follow baseball,I don't really care.
I never even asked for hisautograph.
But I think it's kind of coolthat here I am in the business
world he's doing baseball batsnow and even though I have no
(08:28):
way of trying to get him on theshow, I don't think or nothing
like that, but this is kind ofcool that you know every month
or whatever.
I just kind of chill with thisdude who's an MLB player and my
brother would think that wouldbe cool because he was in
baseball and he played baseball,but I really don't know who he
is.
So, anyway, the lead generationyou get off a podcast is pretty
(08:53):
invaluable too.
Listeners that are out there andthat resonate with your message
are, of course, more likely toreach out to you as a warm lead,
like I said earlier.
And you skip that traditionalsales funnel.
You know the cold call, thenyou try and get a referral from
somebody's RDN and then you knowthe whole deal of the sales
(09:13):
funnel.
And I always work for ADT andthey had a really cool sales
funnel that somebody made in anExcel program and I used to love
playing with it.
It would tell you like, okay,how much do you want to make,
how much do you get per sale onaverage or whatever?
And then I think it told youhow many calls that you need to
make because you closed this.
(09:35):
Many calls per person, per 40,let's just say my, I used 40.
And out of 40 I'd set I don'tknow, three appointments or
something like that, and thenout of three appointments I'd
get one sale and out of that onesale I'd get 300 bucks,
whatever right.
So if I wanted to make twogrand a week, I needed to make
you know what 40 times five, 200or something like that Calls a
(09:58):
week or something like that was40 times five.
So anyway, it was somethinglike that.
And sales funnels are fun butthey're also exhausting.
So if you can stay away fromthe sales funnel, you're going
to want to go ahead and do that.
You want people to call you.
You don't want to call them.
Put it that way, right.
Oh, you, you don't want to callthem and put it that way right.
Let's see what else we can dowith the podcasting I'm just
(10:19):
thinking of like strategic, likebusiness tools in the way of
that.
Let's see here I know how aboutaligning your podcast with
business goals?
So, define your clearobjectives.
Are you looking to generateleads?
Do you want to build authority,or do you want to foster
(10:42):
community?
And now you can do all those,but your strategy should support
that goal.
So if you're generating leads,maybe you should talk about one
way of you know, when you'rechit-chatting on your podcast
about how to get more leads orbring people in, are you trying
to build authority?
And it would be like maybe youhave a lot of reference material
(11:04):
and a lot of things you cancome back with.
Or if you're fosteringcommunity, and I know, like some
of the gardening channels orwhatever like that, they'll.
You know, gardening hascommunity built into it almost,
because people will grow excessfruits and veggies or whatever
on accident and then they'lljust exchange things you know
(11:26):
tomato for cucumbers or whateverlike that right, so that's kind
of cool too.
So, for an example, the tradingpost podcast was launched to
fill a niche in the B2B tradeand barter.
So I aligned my expertise ofwhat I've known about that with
the business mission.
(11:46):
So I mean, I've been in thegame since 2013.
I worked here for two years atMetro Trade and then I got
recruited by a headhunter onlineuh from Michigan works and then
I went and worked for thatcompany for eight and a half
years and then I got laid offfrom there and I basically the
uh Metro trade was alreadyasking me to come back because,
(12:07):
uh, I was at one of their tradeshows.
I put my own company in thebusiness right.
So then they're like, oh, youwant to work nights and weekends
?
And then I was kind of likepolitely declined and then, once
I got laid off, I'm like I justtexted him.
I was like, hey, can I comeback?
You know, I'd like to do thisagain.
And they're like, yeah, come onback.
So you just walked back in thedoor would have come back.
As a matter of fact, I think itwas that year, that winter, I
(12:39):
used to have a metro tradingassociation like a jacket, and I
kept it for a shop coat, youknow.
But my old the job I took itbecause I would be in the garage
and that was like my, you know,didn't care if I got dirty,
because I'll never go back thereagain, kind of a go.
I think that year or that samesummer, I'm like I need to get a
(13:00):
job again.
So I could have used the jacketnow.
But who knows, you know,hindsight, 2020, right, no big
deal.
What else can we talk about here?
Oh yeah, you should probablyknow your target audience.
Of course, though, you tailoryour topics and your guests to
the needs of the ideal client orthe partner that you want to
attain, right?
So right now, I'm just kind ofchit-chatting about how to use a
(13:24):
podcast, and I guess I'mtargeting somebody.
You know what I am.
I'm targeting somebody whowants to use their sales or
marketing, or they have abusiness and they have enough to
talk about with that.
They could do a weekly podcastabout their, their gig.
So, like the other day, I hadsomebody actually call me up and
say, hey man, uh, I'm going tobuy you a lunch and I want you
(13:46):
to teach me how to do a podcastand what I got to do, what I
didn't know, and how to sign upfor it and all this other stuff.
Right, I'm like all right.
So we went out to lunch, hadPanera bread and uh told him you
know my fails, what I uh, whatI've learned over the years and
uh, things like that.
And I, you know, there you go.
I was the first price of alunch he got.
(14:07):
Probably I saved him a year ortwo of falling on his butt, you
know, and and messing up maybe,but I still believe in you got
to.
You got to go through the trialsand tribulations yourself.
There's no one's that's goingto save you.
You know, my dad always used toget so frustrated with me.
He was like, man, I'm trying totry, try telling you, but you
got to learn on your own.
I was like, yeah, I got tolearn on my own.
(14:28):
You can tell me, but I'mstubborn and I'm going to try it
anyways, and then I'm going totell you.
You know what, you're right, Iguess I should have not done
that and listened to you, buthere we are.
So anyway, uh, what else can wetalk about here?
Uh, um, I guess, yeah, you knowwhat Hosting builds your own
platform and community.
(14:49):
And then you can the guestingalso, if you guest on a podcast,
you leverage your otheraudiences for exposure and your
credibility.
So if you're trying to buildyour niche, you know you got
your case studies and your showbrands like didn't know this,
but Four Sigmatic and BlackBlaze grew rapidly through guest
(15:10):
appearances.
I was just kind of readingsomething here as I'm
chit-chatting, I'm kind ofresearching, but and then you
can integrate your podcastinginto your marketing mix.
So repurpose I just had someonecold call me the other day,
actually yesterday, repurposingyour episodes in a blog post,
social media clips and emailcontent to maximize your reach.
(15:31):
So what this guy's angle waswas like hey man, uh, I listened
to your podcast and I thinkthat we can get you more
exposure by generating reels,kind of like you've ever seen
like a pod?
Uh, what's his name?
Uh, joe Rogan podcast.
We'll do that, you know, andthey'll repurpose the clips and
put them out there on Shorts orYouTube and it's like a snippet
(15:56):
of a three hour episode.
Now, for me that doesn't workbecause for me I got what I
needed out of that clip and itdoesn't bait me into wanting to
listen to the entire podcast.
So I guess I don't know if I'man exception or the norm and
they just try and play like I'mthe exception and not the norm.
(16:17):
But I'm not going to paysomebody to try and turn my
clips into social media shortsto try and get people to want to
click on my podcast to listen.
I think that if they're going towant to listen to this podcast,
you're going to search for aterm that I talked about in the
subject matter of one of theepisodes, or you're just
(16:40):
searching for the content ingeneral and you're looking for
B2B marketing, marketing andsales trade barter.
B2b marketing, marketing andsales trade barter how to use a
podcast to network, to marketyour business.
(17:00):
I think that that's what youneed to work on.
I guess I don't know if that'sthe tags that help or the search
terms, and actually thismorning it's funny I say this.
They were looking for mypodcast and there was another
company that cold called me orcold emailed me, and you know
they're one.
It's more like SEO.
(17:21):
They were more SEO.
So hey you're.
This tag that you used wasnumber 22 in the searches of
podcasts.
This tag that you used wasnumber 22 in the searches of
podcasts.
This term that you use for thistag was number 176 in the
rankings or whatever, and thisone was 150, and this one was
number 10, and whatever.
I'm like, wow, number 10,.
That's not bad.
I'll take that out of all thethousands of podcasts that are
(17:45):
out there, I'd like number 10for that keyword.
I'm doing pretty good, I figure, right.
So again, I'm not really goingto pay somebody to do SEO for me
.
I figure that the AI will dothat I pay for and my just
constantly uploading episodeswill just get me out there.
I'm not going to pay for thatright now, but I will pay one
day, hopefully soon, for um, youget uh, 10 000 touches for 200
(18:11):
bucks.
I'll pay for that advertisement.
I will do that and then I'lltry and also guest appearance in
other podcasts in hopes thatthey'll link me you know, their,
their audience to me, but again, I don't know how much that
works either, but again, that'sfree, it doesn't really matter.
Who cares, right?
Uh so, and that's goes alongthe cross promoting with guests
(18:32):
and encourage your listeners forreferrals or organic matter,
because that organic growth isthe best.
And a long time ago, when Ithought about doing a podcast or
actually back then it wasyoutube I really wanted to work
with local artists to helppromote them by using their like
the role, the B-roll, whatever,or the intro role, the
background music or thecommercial.
(18:55):
And right away I did that, andthat was with Duracell.
I met him at Founders FirstFridays at Velocity Center.
He's the one that does thatwhistling in the West.
So I you know I'm already, sohopefully you click on that and
maybe you can use him as wellfor your music, or maybe you
(19:18):
book them, or he also does hebuilds webpages, you know.
So cross promoting man.
And so one of the things I dostruggle with is and I already
mentioned this is consistencywith uploading.
So what you, when you want tostart a podcast, you want to
(19:39):
publish in a regular scheduleand maintain your high
production standards, so thatbuilds trust and loyalty, as
they say.
Now I try and upload everyTuesday.
I just thought tuesday was agood day, I was doing mondays
and uh, it wasn't working.
Monday's crazy.
So if anything, I try andrecord on a monday to have
uploaded on a tuesday.
(20:00):
But, like this week happenedmemorial weekend I took the day
off.
I did not record on monday andso I uploaded my podcast still
on Tuesday, but it was thatearlier or later that morning or
afternoon and they say you knowyou're supposed to upload by 6
am at the latest.
So people, so the algorithmgets out there and people can
(20:20):
listen to it on the way to workand things of that nature on a
Tuesday and stay consistent withthat schedule.
Now, I'm not good with that, yetGetting there Come a long way.
I'm not exactly with that, yetgetting there come a long way.
I'm not exactly one for routine, so I'm spontaneous, and so
this is one struggle that I'vebeen trying to get a hold of.
And if you are in that boat,don't get, don't you know, get
(20:41):
discouraged and say, oh, I can'tstay consistent, so it's not
worth me even trying.
Now do it, get your podcastsout there, start doing it.
And you know I got low numbersyet you know the uploads.
So I I think once I get to ahundred uploads, it'll be heck
of a lot different than when Iam right now at 20,.
I'm still a rookie man, I'm newas far as the podcast world
(21:03):
goes.
I mean, actually, I think theysay what half of all podcasts
fail by the third episode.
So you know, even though yousee the numbers, oh, there's
90,000 podcasts out there, yeah,but you've got to look and see
what their last upload was.
Was it in 2023?
You know that was their lastupload.
That still counts as a podcast,but that's not an active
(21:23):
podcast.
And guess what?
They're not getting listenersbecause guess what, they're not
uploading anyways.
So only you know, focus on thepodcast that are actually
uploading weekly or evenbiweekly, as, I guess, a
competitor.
But honestly I don't thinkthat's a competitor, because if
they're uploading, then maybeyou can cross promote with them
and maybe your niche is in yourlocal area.
(21:44):
Mine is basically in the, youknow, great Lakes region is who
I'm broadcasting to, if you will, or looking for, I guess, leads
for.
So if I am getting out there inother areas, it doesn't matter,
because I'm not reallycompeting with any of those
other trade exchanges if I'mtrying to use this for my lead
(22:05):
generation, so let's see.
What else can we talk about here?
Oh, there's a cool chart I justcame across, so I didn't know.
So I've got to look these guysup.
Foursigmatic Boosted brandawareness and sales via niche
podcast ads All right, I'mlooking this up right now as we
(22:27):
talk.
I don't know who these guys are, but this article that I'm
referencing keeps mentioningthese guys and I want to know
who they are.
So, all right, four Sigmaticwho's this guy?
Girl?
Four Exclusive Offers All right.
(22:48):
Four Sigmatic oh, is it coffee?
Oh, no way.
Boosted brand awareness andsales via niche podcast ads Okay
, cool, and they give me a 15%off.
I don't want to do that rightnow.
I just want to know who youguys are and what you do.
So you got, oh, proteins,coffees, supplements.
(23:11):
Oh, you got teas, instant teas,starter kits, neat superfoods
Okay, okay, I did not know,they're in LA.
Functional mushrooms andadaptogens that's what they're
known for.
Huh, okay, what else we gothere?
What's the other one?
Backblaze, back blaze, boom.
(23:37):
What's black blaze?
All right.
So low cost, high performance,s3 compatible objective storage
oh, they're Cloud Storage.
Okay, I didn't know that.
Yep, specialized Cloud Storage.
That makes for the B2 CloudBusiness to Cloud.
(23:58):
Okay.
So they did theirs by guestingand they expanded their reach
and credibility, which, ofcourse, led to more sales.
What else we got here?
The unofficial Shopify podcast.
They generated $108,000 a yearand 750,000 downloads.
Nice, fame B2B SAAS podcastservice grew to $204,000 a year
(24:29):
by helping others launchpodcasts Huh.
So I got to check this out Fame.
I wonder how they helped that.
And then, wow, I may have beenin here too.
I did a quick search.
Ai search Trading Post Podcastcreated a unique B2B trade and
barter community, driving newleads and partnerships.
(24:52):
Cool couple references therefor me too.
Um, all right, I like that.
So here's a couple actionabletips for using a podcast to grow
your business that I've donesome research on here.
So lead with value, focus onsolving real problems for your
(25:12):
audience and not just promotingyour business.
That's one thing people willturn off to immediately.
Like I always say in mine, Idon't promote.
I mean, I promote Metro Trade.
But I'm not like, oh, you canonly sign up for Metro Trade.
No, I don't care if you're inTimbuktu, man, if you need help
with finding a trade exchange ityou want to be part of, I can
(25:33):
try and help you find that orgive you a referral.
I'll call somebody out thereand say, hey, this one person is
looking to sign up.
I did that already.
I'm not even in lineable.
If you're not lineable, hook upwith me and I do a lot of
referrals on that.
So then you can, of course,feature strategic guests.
(25:56):
Yeah, so my goal I guess overallis one day to start a mobile
podcast and get like a RV and doguesting.
When I started, this was theidea was I was going to drive
around and go to other trade,exchange members within the
group and talk about how tradehas helped them grow their
business.
And have you ever triedscheduling anything ever with a
(26:20):
business owner?
If you're in B2B sales, youhave, and trying to, I guess,
drive around and put you knowsomebody into an interview with
me being there, and then I'mkind of like showing up, even
though it's in a parking lot.
I just I'm not ready for thatyet and I'm not going to make
(26:42):
the investment in an RV yet,that's for sure.
Clear calls to action Give yourlisteners simple next steps
Visit your site, book a call ordownload a resource.
And, most of all, I love AI.
So leverage AI and tools.
Use AI to personalizefollow-ups, research guests and
streamline content creation and,highlighted by the Triding Post
(27:05):
podcast, use of perplexity.
Ai for smarter networking, notmarketing.
So, yeah, I'm using AI topersonalize my follow-ups.
Track results, measure not justwith downloads, but business
outcomes, new leads,partnerships and traffic and
sales conversions.
That's one thing that peopleget hung up on all the time.
On LinkedIn and Alignable.
They're like, well, I haven'tmade any money with this yet.
(27:25):
I'm like, yeah, but have yougotten more reach?
Do people know about you?
That's part of it, too.
It's not all about the harddollar.
Engage a community, respond toyour listener feedback, shout
out to super fans and createinteractive elements like
quizzes, referral challenges anddeepen engagement.
I'm not doing that.
(27:46):
I'm not really good with thatpart of the thing, so I'm not
doing that part anyway.
So, even though I said it, Idon't support it.
I don't know if I don't supportit, I'm just not doing it.
One of the things that will killyou, too, is trying to appeal
to everyone.
Just focus on your niche.
You have a unique voice androck with it.
Man, don't just try and say Ihelp people with sales for
(28:12):
everything or help anyone that'sin sales.
Anyone gets to anything whenanything gets to nothing.
So that's a B&I thing.
Sustain your momentum.
It's a long-term.
Yeah, podcasting is a long burn.
I call it long burn.
It says long-term.
You're going to be a year ortwo out before you probably see
(28:32):
anything at all.
So try and stay consistent.
Try and stay fired up and keepyour ongoing improvements.
That are key, and I do do that.
I try and um edit it minimally.
That's one thing I'm doing isnot uh, doing all of the uh
constant, uh, uh editing.
Editing will kill you too, man.
That'll make you not want to doit no more.
(28:53):
And you want to hire an editor.
I would say you're probablybetter off putting that money
that you'd hire an editor forfor 40 bucks an hour 50 bucks an
hour, whatever it is intoadvertising and screw the
editing.
People want to hear you anyway.
So don't try and get rid of toomany of the ums and the ahs and
(29:13):
the whatever, right.
So don't hyper focus on that.
Just hit record, you know, runthrough it maybe once.
I don't even do that.
Sometimes I just hit upload androck it.
Adapt to trends, stay flexible,experiment with new formats and
technologies and promotionaltactics as the podcasting
landscape evolves.
Well, already the White Houseis focusing on podcasters to
(29:36):
come in instead of the fake news, as they call it, because the
podcast is a real, true voice inmost cases, and not AI'd.
My final thoughts let's see.
Let me read this real quick.
Podcasting isn't just aboutcontent.
It's about business assets thatcan drive authority, true
relationships and revenue whenaligned with your business goals
(29:58):
.
So, whether you're hosting orguesting, approaching a podcast
with intention, measure yourimpact and keep refining your
approach for sustained businessgrowth.
Yeah, that was AI.
The heck out of that.
But basically, final thoughtyeah, keep uploading, keep
podcasting.
If you think that it's going tohelp, keep doing it, keep
(30:20):
helping out, keep helping othersand eventually it'll come back
to you.
Right, the giver's gain, asthey call it.
What's this?
A simple call to action.
I just kind of did this AI realquick.
If you're ready to see howpodcasting can help you grow
your business, start by definingyour audience, your business
goals and then either launchyour own show or reach out to be
(30:43):
a guest and podcast in yourniche.
And don't forget consistencyand authority are your best
marketing tools.
True, and here's the otherproblem with that.
I got exhausted was trying tobe a guest.
I did all the emails, I did thewhatever the comments I've.
For some reason, people don'twant guests.
They say, oh, be a guest.
I think to be a guest.
(31:04):
You got to be invited to be aguest, I don't know, because I
reached out to all the business,the business, uh, whatever
podcasts out there and I don't.
I didn't ever got any reply.
I got no replies, but I think Idid.
How I became a podcast guest ongood neighbor podcast was oh
(31:24):
yeah, I asked the question andone of my Chamber of Commerce
groups I'm in and they said ohyeah, lisa Swift knee runs the
good name Good Neighbor podcastand she can be a guest on her
show.
So they gave me her contactinformation and said I want to
be a guest and she said fine,you're booked two weeks out for
now and then your podcast willbe uploaded in two months from
(31:47):
when you do it, whatever,perfect.
So that was the only success Igot and that was only because I
showed up to an event.
I asked a question.
People were afraid to ask to.
Don't be afraid to ask for whatyou need.
People want to help.
And then, yeah, that's how Igot rolling on that.
So, alright, that's it for now.
Until next week.
Be good or be good at it.
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