All Episodes

April 24, 2025 25 mins

The podcast downloads quadrupled after experimenting with posting twice weekly, proving that consistency is key to building an audience. Finding the right recording environment is crucial for maintaining authenticity and quality.

• Car recording provides surprisingly good acoustics with all the soft surfaces absorbing sound
• Holding off on podcast marketing during early experimental phase allows freedom to try different approaches
• The vision of a "mobile trading post" concept aligns with modernizing traditional trading practices
• Content creation takes substantial time investment with slow returns - video editing requires 15-60 minutes per finished minute
• 38-42 of the top 50 podcasts don't incorporate video components
• 23 minutes is the optimal podcast length according to Buzzsprout, aligning with average commute times
• AI helps with podcast planning and structure, but authentic human voices remain essential for connection

Whatever you do, be good or be good at it.


Send us a text

The Michigan Renaissance Festival
Experience the Michigan Renaissance Festival, where history and fantasy collide!

Support the show

Thanks for listening to The Trading Post Podcast!

Find all our important links—including our LinkedIn, MetroTrading.com, and Michigan Renaissance Festival info—at:
https://linktr.ee/traderstu

Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com

© 2025 The Trading Post Podcast. All rights reserved.

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Well, that didn't take long to not follow through
on the two weekly recordings.
So, as I don't know, last weekI tried two in a row, on a
Monday and a Thursday, orTuesday and a Thursday, whatever
like that, and I got to tellyou it worked.
Downloads, if you're uh kind of, I guess keeping track is.

(00:23):
I quadrupled I believe it wasthe amount of listeners that uh
tuned in and listened to thepodcast.
So it definitely works.
So if you are trying to use uhyour podcast to market a
business, like kind of like I am, or talk about it, uh, two
definitely is a good ramp up,easy number, not easy, not easy

(00:45):
number, but a goal to achieve.
I went from on average I'lljust tell you I don't care, I
think it was eight or nine onaverage downloads because I only
have, I think, 10 or 12uploaded as it is.
So you know I'm not exactlypouring a lot into this right
now and this episode isscheduled.
If you go by, the Buzzsprout is36 or 38, I believe they said

(01:09):
is the expected within 90 days.
It's a 90-day thing thatBuzzsprout gives you.
Of course I'm brand new.
I don't care, I'm notadvertising it.
And, speaking of advertising,if people tell you to spend
money into marketing the podcastand advertising it.
I would hold off on that.
And here's why Because I'mstill trying new things and I

(01:34):
don't want that many people tobe in on.
I guess I don't know if I'm thefailures or the trials, but it
seems like that once I get intothe thousands of downloads which
inevitably it will happen if Ikeep doing this, if I'm
quadrupling or doubling everyweek or two, it doesn't take
long.

(01:54):
You know I'm at 40, thenthere'll be 80, then 120.
You know you can give thenumbers.
So actually, no, it'll be 160if you double that, right.
No, it doesn't matter, Idigress.
Be 160 if you double that,right.
No, it doesn't matter, I'm, Idigress.
But if you go into it rightaway and then push it and
advertise it and all of thatstuff, I think you'll be less,
less apt to try new things.

(02:16):
Because it already happened tome the other day.
I was talking to my wife and Iwas like wow, I'm gonna get
almost 40 downloads on this.
I guess it's time to stop.
Wife, and I was like wow, I'mgoing to get almost 40 downloads
on this.
I guess it's time to stopexperimenting.
And this is who I am and what Ido now.
And she's like, yeah, no, Imean, think about I heard a
podcast the other day.
Think about a room, say you got500 downloads.
And someone's like, oh cool, Imade it, I got 500 listeners.

(02:39):
Go to a hotel or a conferenceroom and ask them what size room
do I need for 500 people?
And you could do that even for,like, a wedding venue.
I think ours was 220 people orsomething like that, or was that
our wedding right, and itwasn't really all that big of a
hall and it was for spread outseating.

(02:59):
You could easily put 500 peoplein there.
If it was like a stage typething with like rows of people,
you can only put most of thepeople on the dance floor.
As it was, whoever may haveshowed up for just the ceremony
alone was like 100 and whatever100 people.
Let's just say half, I don'tknow, maybe more, I don't
remember, but definitely youknow it doesn't take that much

(03:21):
of a room to pack in 500 people.
So what I'm going at is thatyou can still experiment, but it
also gets in your head, and byexperimenting here's what I mean
.
I'm going back to tryingrecording in my car.
And here's why, trying torecord on my office even though

(03:41):
it's like the perfect situationalmost is that I still have to
worry about getting in there abit early because otherwise the
phones start ringing.
I mean, I do work in a type ofbusiness where the phones that
people call us all day right.
We're brokers, so we brokerdeals, so if people want to do a
trade or a barter, we're goingto call it with somebody in

(04:03):
another business.
Or, like yesterday, I hadsomeone call me and said do you
have any garage door openerrepairmen?
Two of them, actually Twopeople.
I don't know what's going onwith the garage doors right now,
but whatever.
So you know they call.
I mean you get dozens orhundreds of calls or whatever.
I don't keep track, I don'treally care, because it's to

(04:31):
beat up between the four of us.
Uh, and I'm even me, I'm apart-time salesman, part broker,
part conscious evil, partmarketing part.
I mean I do all jack of alltrades, right.
So anyway, what I'm getting atis is that I could turn the
phone down.
Your phones are ringing, andthen I've also noticed that I
can't be my animated usual selfand I sound really dull and I
don't like the way I sound onthe podcast when I'm in the
office.
I sound maybe a bit better inthe sauna when I try and do the

(04:52):
sauna studio.
But even that is literally ahole in the basement, you know,
with no windows.
I mean it's a sauna and it'skind of like dark and dingy and
I tried brightening it up withof like dark and dingy and I
tried brightening it up withring lights and basically I
don't like it.
And even though it's a good foracoustics as I hung up like
cold sleeping bags and pillowsand things like that so it

(05:14):
doesn't get echoey and reverbwith all the wood that's in
there I don't like it.
There's action going on upstairs.
Right, got the.
You've got.
The kids are home, my wife ishome.
Maybe my son, who's two, canhear me or knows where I'm at.
So he's trying to get down inthe basement.
If he figures out where I'm at,then you can hear him in the
background and it's just notoverall that being home and

(05:38):
recording isn't a good idea forme.
And then I go in the office.
I'm like, cool, I'll go inearly at nine o'clock and that
never happens.
The only time that happens iswhen I drop off my stepson at
school on the way to work.
That gets them in the officearound nine, 10, nine, 15.
But then, inevitably, what Ifind myself doing is checking
social media, cause I getLinkedIn, I get the alignables,
I get all the other messages,emails, and then, of course, I'm

(06:03):
on, I use Bing, whatever.
So MSN has a page that pops upwith all of the news stories and
I get down those rabbit holeson the new volcano that's
erupting, or the earthquake thatjust killed 10,000 people, or
whatever right.
So now I'm down this rabbit holeand I try doing it in the
morning as I wake up at oh, dark, dirty in the morning, and that

(06:24):
doesn't happen because, again,I got to go down to the sauna
studio.
Or I try doing it in my garage.
That's not going to happen,because then I'm like, oh, that
needs to get put away, oh, thatneeds to happen, that's dirty, I
need a shelf for that.
And now I'm done a whole otherthing with cleaning up my garage
.
So that didn't happen either.
And so that didn't happeneither.

(06:47):
And also, in the dead of winterit's cold and I gotta boot up
the propane heater and the otherheater, and then you know, it's
just so I'm back to the car,right, so I've, I'm back to
experimenting with a garage bandon my iphone.
Uh, because it has the radiovoice setting which adds a
little bit of reverb so itdoesn't make it too clean.
Now we'll see how that goes andthen also editing it.

(07:08):
So I gotta, maybe hopefully Ican edit at work on camtasia,
but not on my phone on a garageband, because it's just too
little, it's too annoying, Idon't like it.
So now I'm hitting a hybridthat I don't know if I've done
yet.
Um, with the garage band slash,try to send it to my computer
and edit in Camtasia and thenunload it at Buzzsprout and then

(07:29):
do it from there.
I can do everything else in theback end on the computer, you
know, with the Buzzsprout andthe editing and the posting and
the social media, and I pay forthe Buzzsprout AI program, so it
does all the thing for me.
And then now I've alreadydigressed how many minutes I'm
already at eight minutes.

(07:50):
I was going to talk about allkinds of stuff today and I
thought about it, and I wasn'ttalking about perplexity.
My wife was like you need totell everyone about how you use
perplexity to network and followup and all that stuff.
But honestly, now I know whypeople will save things for

(08:11):
another episode.
You said the thing was soannoying and it is still
annoying, don't get me wrong.
But the fact of the matter isthat I only pay for three hours
of time on Buzzsprout and I gotto divvy that time up between
episodes, and so I can't keepgoing on about whatever, because
you'll find out if you're goingto do this and you're thinking

(08:33):
about it when you pay for theBuzzsprout.
You get three hours if you buythe program and then you can add
additional hours onto it, for Ithink it's five or 10 bucks per
hour, and I don't really wantto do that because guess what
I'm already paying enough, like22 or 29 bucks a month for the
buzzsprout.
I pay for the co-host and I payfor the AI thing, right?
So what I'm getting at is I'vegot to save time, I've got to do

(08:55):
another episode next week, andso I want to talk about the AI
thing.
And now I guess I kind ofdigress because literally on my
way to work I pass a park.
It's called Veterans MemorialPoint.
Oh, that's kind of cool.
I forgot it was a veterans park.
Anyway, veterans Memorial Point.
I pass it.

(09:15):
I don't work every day, nomatter what route I take and I
was going to do this in theparking lot, but then I was like
I don't want to go in theparking lot because I'm going to
see work and I'm just going togo ahead and inside there.
So I'd rather kind of stare atthe trees and the birds or the
squirrels or whatever like thatand record out my window Like I
like doing that work.

(09:35):
So I'm getting the best of bothworlds and also I'm talking
fast because I'm in my head now.
So the other idea was, with thepodcast and blending it with my
job, which is being sales andmarketing rep for Metro Trading
Association, is that I wanted todo an on-the-road podcast as
well, and so this is really goodpractice for me to see if I can

(09:57):
even do that and commit tosomething like that, because
inevitably I want to.
You know, maybe, hopefully, Idon't know, maybe I don't,
hopefully, I don't know maybeinterview people and then have
that in a uh, like an RVsituation right, not a car,
because that's kind of weird andawkward.
I guess RV maybe could beawkward too, but you know, then

(10:17):
I'm going down that rabbit hole.
So the ideal situation, what Ithink, what I like to do, is to
get that.
It's called the patent RV andit's got everything you need in
it, but it's made out of aHummer, a Hummer frame H1.
And I think that'd be perfectfor this, because I'm the

(10:37):
trading post.
Right, it's the trading post andit's going kind of back in day,
so I'd make it the old, justlike we did with Metro Trading
Association, or Mike did, Ishould say.
You took the old and blended itwith the new.
So you took the old ways ofdoing business and that's, of
course, trading and barter andthen you bring it up to date
with now computers and now AIand emails, follow-ups and

(11:00):
texting and keeping track of allthe trades digitally, so no one
gets burned in the end andeverything's fair.
So now I'm taking the old wayof the trading post situation
and updating it to maybe amobile trading post and instead
of trading goods and servicewithin the vehicle, I'm using it

(11:22):
for a podcast to tradeinformation and exchange that
out into the mystic.
And go about it that way, Iguess, because really that's
what it's all about, right?
Nowadays, information is powerand that's money.
And speaking of money.
Did you know that gold is up to3,500 bucks an ounce right now?

(11:44):
I think at this point in timeit's 33, 33 or something like
that.
Right now, because it wasyesterday's price, was the 3,500
.
I don't need the money, but Iwas like, oh, I'll go see how
much my gold is worth.
I was really surprised by justhow much a few grams of gold
adds up to.
I think it was at $17.54.
A guy offered me.
I was like, cool, I'll thinkabout it.
And if you do that and now I'mdigressing again go and get a

(12:07):
couple of quotes.
I went to a jeweler that I knewand I went to a pawn shop in a
different city and they bothgave me far less like I think,
up to four hundred dollarsdifference, uh, less, uh, from
the gold than I would have gotat this other guy in hazel park.
So I'm going back there.
But now, guess what?
Because it's a market, I gotthe sirens.

(12:28):
Oh, you know what.
You see, trial and error.
I forgot that there is a firedepartment right behind me and
in Rochester, michigan, for somereason, there is just a ton of
activity in fire departments.
I don't know why.
I used to live across thestreet from one the other one,
and they were very busy.

(12:49):
They came and went all the time.
You always heard sirens.
So anyway, back to the gold.
So definitely, all I'm sayingis get different quotes if you
want it.
You know, don't just go to oneand then take the word for it.
Get three or more.
So anyway, I digress again.
What else?
So, oh right, also, car Perfectsituation.

(13:10):
Really, everything in a car isusually pretty cushy, right.
All the seats and the flooringand all that stuff, the carpet,
everything's carpeted.
The ceiling is carpeted andsoft and squishy.
So I like the acoustics in here, that's for sure.
I don't have to adjust a thing.
It's actually meant to absorb asound, right.
It's meant to absorb the roadnoise, so it's perfect.

(13:31):
Now I get why so many peoplewill do YouTube videos in their
cars, because it's perfect, dude.
What I don't understand is howthey do it whilst driving.
I'll admit I don't know.
Two months or so ago I triedpodcasting on the way to work.
I was like this is perfect,because my drive is, I think, 35

(13:55):
minutes or 34 minutes.
On the way into work, I figuredperfect, I'll queue it up in
the driveway, I'll chit-chat allthe way to work, or maybe not
even.
Then I'll just hit stop andthen call it good at a stoplight
or whatever and then off we go.
But what I found was the amountof editing that you have to do

(14:17):
whilst driving and podcasting isjust not worth it.
Because I am going for aminimally edited podcast, like I
don't like doing all the cuts,edits and stopping and you know,
whatever You'll find out if youguys do or you are doing

(14:38):
editing.
Editing takes so long andspeaking of podcast or youtubing
, the reason why I don't dovideo podcasts is the amount of
editing that it takes togenerate one minute videos.
It's crazy, dude.
It takes, you can figure, 15minutes to an hour.
Per minute of video that'sreleased is what I found.

(15:00):
I used to do a ton of editingfor a company called snow x uh
for their like, educationalseries and how to work on things
and the amount of time.
Well, I did all of it right.
I did the script writing, I didthe maintenance of it, the
video of it.
Those are my hands whatever onrebuilding an engine or whatever

(15:20):
it took, for example.
And then all the lighting, thevoiceover, the editing, the
clipping, snipping, backgroundmusic uploading, and then I had
to get two approvals fromeverybody and then you upload it
.
Dude, it was weeks to do, Idon't know a 10 minute, five

(15:43):
minute video or whatever it was.
It was crazy.
So I knew I think I mean I'mglad I did that because that
really showed me.
You know, any amount of views Igot is just not there.
So I listened to a podcastactually put out by buzzsprout
they also do buzz uh podcasts aswell and they showed, or uh

(16:03):
explained a statistic the top 50podcasts that are released.
Yes, that includes joe rogan,uh, was it 42 or 38 of them
don't do video and they're stillin the top 50.
Now I'm not saying I'll everget to the top 50.
That'd be neat.
But also, by the way, top 50doesn't mean you're a
millionaire.
It takes a lot, dude.

(16:25):
People don't realize that peopleare making these millions of
dollars on podcasting and video.
For one, joe rogan had a hugefollowing.
You know he was in pure factor,he was mma fighter, he was a
comedian and he did everythingelse.
So you know, yeah, he gets, andhe was bought out by Spotify.
So that factors into hispodcast money per episode

(16:46):
algorithm.
So cool to strive for, but Ithink it's a lot like Beast, you
know, like Jimmy and YouTube,it's been done.
That was the guy it's done nowand Joe Rogan was the podcast
guy, I think, and you know.
So, not saying there's not stillmoney in it, but don't go into

(17:09):
it to make money, you'll burnout, lord knows.
I did.
I did because I tried YouTubingfor side cum money, side cum if
cum, right, and the motivationisn't strong enough to keep you
every week doing an upload andediting and scripting and all
that stuff.
It's just not there becauseit's a slow burn.

(17:29):
It'll take forever.
It takes a year or more to evenprobably generate a monetization
, unless you've got a followingand like on Instagram the girls.
They were already models orstrippers or God knows whatever,
right, so they already had afollowing.
Or OnlyFans, right.
So you don't judge everythingby someone's success because you

(17:51):
don't see everything, all thebackground, uh, that it took to
get there.
The only thing they show you iscool, I'm making a million
bucks per photo on instagram,but what you don't know is they
already had a huge following,you know, or podcasting or
youtubing or whatever.
So, and I heard even OnlyFans.
The same way, like I said,girls were dancers or whatever.

(18:14):
So they are already had a hugefollowing.
They upload a video or whateverand boom, they've already got
you know all their subscribersand fans and whatever.
So and then you got girls thattry and do it and you find out
they're making, you know, fivebucks a week or whatever.
That's real money.
The real money is nothing toprobably substandard level of

(18:36):
living, like they can't move outbecause they're making 20 grand
a month a year, you know, orwhatever.
That's the reality of it.
You only see the top 0.01% thattalk about it and made it so
anyway.
So this podcast is beinguploaded to the season where I

(18:57):
talk about what it.
You know the background of thepodcasting.
So season three I've justmodified them again Season three
is where we talk about if youwant to be a podcaster for
marketing.
This is all the background, allthe.
All the pain that no one talksabout is what I I review and
talk about because I don'treally care.
I don't care if everyone knowsthat.

(19:18):
You know I've been trying to, uh, be successful since god, high
school.
I moved to New York City to tryand be an actor back when I was
18 and try making it in theindustry.
You know.
But uh, I moved home and wentin the back when I was 18 and
try making it in the industry.
But I moved home and went inthe military because I couldn't
drink the snake oil that theywant you to drink out there.
You guys don't realize how muchpeople sell their souls to have

(19:43):
five minutes of fame and make amillion bucks and then you're
just a wash up Again.
All the the actors.
You wouldn't believe how manypeople show up to, uh, like, if
you're in the city, like chicagoI mean in chicago maybe,
because it's a dance situationkind of like broadway, they have
that out there too.
But uh, if you go to broadway,if you go to any you know, show,

(20:05):
um, what do you call it?
Rehearse, not rehearsal.
I forgot see.
See, I dumped all that stuff.
Where you go to try for a photoor try for a video Rehearsal.
I already said, it doesn'tmatter, I'm stuck on it.
Who cares For a movie?
So, yeah, what else is there?

(20:27):
Oh, also, try and get in thehabit of sticking at 23 minutes
per podcast upload, because ifyou don't, you can't get
monetized.
That's the cutoff.
For some reason they figured out.
Well, actually, it makes sense,because that's the reason why
these electric cars, if youdon't include, like full
electric, like tesla or you knowwhatever else, but if you go to

(20:49):
a volt or the, the cadillac, uh, elr, that's the car I want
actually.
Uh, it's just, which is funny,it's 13 years old now, or I
think more probably 15 years old, but they calculated those to
be, I think, 40 or 45 miles.
Uh, I'm just electric only withbefore the engine kicks in,
because the average commute towork, uh, they calculated, I
think, was 18 miles or 22 milesor something like that.

(21:11):
So, round trip, there you go,40 miles and your engine never
kicks on.
You can ride it fully electric,allegedly, of course, maybe
when it's brand new and it's notbelow zero outside, like it is
in Michigan, and the batteriesactually work, you can get away
with that.
But anyway, 23 minutes, I think,think, is why buzzsprout wants

(21:31):
you to upload, because that'sthe average commute to work
anyway.
So what else is there?
Uh, wrap it up and wrap it uphere as I'm closing out on my 23
minutes.
Actually, it's funny how fastthat goes by once you get going
into it.
Uh, oh, and, by the way, uh,not that it matters or not,
because you know you probablydropped off by this point, but
this is the first time I thinkI've done a podcast with no

(21:54):
script in front of me BecauseI'm in the car.
I'm not prepared for it, so Iwas just like I'm going to tell
everyone about how.
You know, I already told youeverything that I told you, so I
wanted to go through it all andI didn't need a freaking script
or bullet points or have AImake me a podcast.
Nine times out of 10, when I saythat because I think I have a

(22:16):
total of 13 uploads now.
So nine times out of 10, soalmost all my episodes I've used
AI to help me generate.
So I'll say, hey, I want totalk about this and that.
Make it into a I think whatever20-minute podcast you know.
So then it gives you all thebullet points that you can just
follow along with Huge timesaver, because I know I've been

(22:38):
there, I've been through beforeAI and now past AI, and you can
either use it to benefit you oryou know it's going to kill you,
it will, it'll wash you up andend your career, or you can grab
a hold of it and just go forthe ride, because if you don't,
you're going to get left behind.

(23:00):
And I'm not saying use episodeswith AI voice.
Podcasting is not for that.
I know that I am so burned outwith the YouTube videos that are
AI voice and video because alot of times like, say, right
now, the war is a big thing,right, the World War III that
we're in, believe it or not,whatever.
But they're using like aircraft.

(23:22):
They'll talk about like, ohyeah, the B-2 bomber.
And then they show a video ofan F-16.
You're like dude, that's noteven close to the same airframe,
that's a bomber and that's afighter for one.
That one's stealth, that one'snot.
And then you see the commentsand you're like, hopefully
someone else noticed this and Ilive for the comments in YouTube

(23:43):
.
That's like half myentertainment.
And, yeah, they're not gettingaway with it and they look
stupid.
So the one cool thing that maybeI would get behind and I
haven't really even come acrossthis yet in podcasting where
perhaps one day they can use anAI voice to do an interview with
you.
So you're going to interview Idon't know, like in a Thomas
Jefferson voice or somethinglike that.

(24:05):
Maybe that's just stupid, butyou could maybe get away with
something like that.
Maybe that's just stupid, butyou could maybe get away with
something like that.
And now, maybe you meet nice, Idon't know.
Maybe I'll try it one day, but,uh, I don't really plan on ever
using the ai voice generator,because that just deceives the
whole purpose anyway.
Uh, that's it for now.
That's good enough for me.
I need to go to work and getstuff done, so, uh, cool.

(24:28):
I'm glad this worked out andhopefully it sounds okay.
I'll find out in a minute whenI get to the office and start
editing, but as for now, uh, seeyou next week, or how you can
hear me.
Next week.
I guess I won't see you, butyou get the idea.
Uh, so, whatever you do, begood or be good at it.
Bye.
Advertise With Us

Popular Podcasts

Stuff You Should Know
The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.