April 10, 2025 • 30 mins
Podcasting success isn't measured in downloads alone but in consistency, authenticity, and passion for your subject matter. The journey of building an audience requires patience and realistic expectations about growth.
• Don't get discouraged by low download numbers when starting out
• Comparing yourself to established podcasters like Joe Rogan is unrealistic as they started with existing audiences
• Current podcast statistics show approximately 4.5 million indexed podcasts globally
• Consistency matters more than perfection - don't over-edit your content
• For B2B podcasting, there's a significant market opportunity due to lack of current, relevant content
• Aim for quality content over perfect production - authenticity connects better than polished perfection
• Batch recording (doing multiple episodes in one session) can help maintain consistency
• As AI content increases across platforms, genuine human connection through podcasting becomes more valuable
Be good or be good at it!
“Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform, always rocking the cowboy hat. The track is protected under U.S. Copyright rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence.
contact:
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The thoughts and views expressed in this podcast are solely those of the host and do not reflect the official policy or position of Metro Trading Association. Although the host is an employee of Metro Trading, this podcast is intended to educate entrepreneurs on the benefits of professional trading, regardless of their location. Additionally, the host reviews various pieces of camping gear due to the association of trade, barter, and prepping.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right, I don't usually do this, but I'm going
to record another episode thisweek, two within a week.
I haven't done that yet and itwas by accident actually.
So I've been thinking aboutdoing this anyways, watching the
Buzzsprout statistics or stats,whatever on the chart, and I've
noticed that after you know twoor three days, it levels out,
(00:24):
like the listener downloads ifyou do podcasts, you know what
I'm talking about or evenYouTube videos, it's the same
thing.
Anyway, it goes up and then youknow, eventually levels out
just like every other video does.
And I've noticed after two orthree days it levels out.
So I'm like you know what, I'lljust record, you know, every
(00:44):
two or three days and I'll justkeep the line going up because I
like that line going up.
And what happened with thismorning was that I've been up
since 2.30 in the morning, asusual pretty much, and I was out
in the garage futzing aroundand, as I usually do at that
(01:05):
time of day, with a coffee, andI was, um, actually you know
what?
I'll tell a quick little story.
So I bought this uh, it'scalled the Coleman, instant hot
water in demand and uh, it's forwhen we go camping and it's
propane powered and I'm kind ofgetting off, or don't want to
get onto, I guess I should say,because I just started camping,
like tent camping, last summer,and I was a fifth wheeler
(01:27):
growing up so and I promisedmyself I'd never camp again, as
I've already gone through overand over anyway, after survival,
school and living in tents inthe desert and deployments,
multiple deployments Anyway.
So I said never again.
But here I am, got kids and thewife was like kids love camping
, let's go camping.
So all right, anyway, I digress.
(01:47):
So there's this Coleman InstantHot Water On Demand thing I've
been looking at getting just incase, like prepping, you know,
disaster preparedness, and sojust in case the power goes out
or the gas goes out, we canstill have a hot shower.
Because I have learned aftermultiple deployments and living
in the woods for a week, thatthere is nothing that I looked
(02:11):
forward to more than a hotshower.
That is other than burgers andpizza.
When I was out and I hadterrible food for a while, I was
like man, I could go for a goodgreasy burger, you know, and
hot showers, it's just, I don'tknow.
It kind of warms the soul andafter a few days, if you haven't
been there and you've had todone your baby shower baths, as
(02:33):
we call them, or baby showershowers or baby towel I can't
think of it.
Baby towel, what do you callthe things where you wipe down
kids with Baby wipe, wipeshowers, uh, and then you get a
hot shower.
Man, I tell you what?
There's nothing, nothing likeit.
So I've been kind of bent ongetting something like that, but
the thing is that they're soexpensive.
(02:54):
They're like $400 or somethinglike that, 435 bucks I think,
for the new ones that have theshower head attachment and, uh,
you know, the propane poweredand with the pump and everything
.
And I'm like, man, I am notpaying that and I got to lug it
around, and so, at any rate, Iknew the principle of it.
Of course, you just have somecopper tubing, wrap it around in
a circle and then, you know,put a flame under it and, Bob's
(03:16):
your uncle, you got yourselfsome hot water, right?
Well, I don't want to do allthat and do a project, unless I
absolutely had to.
So, anyway, I was on FacebookMarketplace.
I found the original Colemanone it's the green one and it's
supposed to be just for yoursink and I picked it up for I
(03:37):
think the guy wanted $75 for it.
And I was like man, he said Ihaven't been using it in a long
time.
I was like 10 to 15 years orsomething like that.
He hasn't used it for it.
I haven't been using it in along time.
I said 10 to 15 years orsomething like that.
He hasn't used it for it.
I'm like, well for sure, thebattery's dead on it because
it's lead acid.
So I know that's done.
And then he said I had anotherpropane tank to test it and I
don't have.
I don't want to charge it upand bother with it, so I don't
(03:59):
even know if it works, kind of athing.
I'm like, well, give me a reply, you know, at least give me
something here, because I'mplanning on using it as a
disposable, you know.
And I knew I'm going to go intothis thing and it's not going
to work.
I just knew it.
And he's like, well, what $30?
I was like, fine, $30.
It's worth what I want to dowith it anyway.
Sure enough, I get over there,pick it up and, you know, go
(04:22):
home and plug it in and whatever.
And it was true, yeah, it don'twork.
You know, the battery's deadWon't take a charge.
I happen to have the same exactbattery for my son's little
battery operated dinosaur thingthat he rides and I was like
perfect, so at least I can justtest it.
So I pulled that out, the otherone out and swap this one in,
and you know they're worth 20,25 bucks for these batteries, by
(04:43):
the way.
So and I knew that going intoit, and uh, so I, I fired it up
and the propane didn't want tokick off so and stay lit.
So I was like man, I don't knowif it's that that the pump
right.
So I, uh, I don't know if itneeds to have the pump running
in order for the flame to staylit, because otherwise it may
melt the copper inside.
Right, it's got to have coldwater running through it,
(05:05):
otherwise it won't work.
So I was like, well, okay, Ijust picked up a bucket over my
head, kind of a thing, with agallon in it, you know, and then
that way I just made it takewater and flow through the
system.
But because the pump wasn'trunning, I broke something when
I disconnected the pump and Icouldn't, I couldn't plug it
back in.
For some reason it won't click,at any rate.
(05:27):
So I was like, well, I wroteColeman and I said you know, is
this the issue Does the pumphave to run for this to work?
I'm assuming that was theanswer.
And of course you know, like Isaid, I've been up since 2.30
this morning.
I'm like you know what?
I want a project anyway, and Idon't want to carry around a
propane tank.
This thing was heavy.
I think it probably weighs itmust weigh a minimum of 20
pounds, this thing.
(05:48):
Right, it's got a battery inthere.
You got the unit and you knowthe copper and the plastic and
the regulator and it's a wholesystem.
So I was like I don't want tolug all this around, for you
know, put it in the van, it'sgoing to take up room, it's
heavy and it's going to be justkind of cumbersome and we're
probably never going to use itanyway.
So I was like, well, I want theheart of this thing anyway.
So I took it apart and, sureenough, you know, I found out it
(06:11):
does work, how I of coursethought it worked, and you know
the flames don't go underneathof it.
And then, uh, you know thecirculates the water around the
copper.
So I was like cool, I gutted itout and I took the heart out
and now I have this uh you knowunit laying there and, uh, I'm
playing with it, um, trying toget it set up to take a hose
attachment, and that's what myfittings are for, and anyway, so
(06:34):
I'm I'm digressing again, sothat, anyway, I got so into my
project that, uh, I forgot whattime it was and so my wife just
literally texted me it was a 906.
She goes why did you leave soearly this morning?
Because usually I leave at nine, not eight.
I guess I left at eight and Ididn't know it.
So here I am recording anepisode now, because I'm here at
(06:55):
the office an hour early andit's snowing on April 10th and
unfortunately, my desk is facingthe wrong way.
Does anybody else have a deskin their office and the back is
towards the window?
This is the second time I'vehad a desk like this where I
have an awesome view, cool bigwindow, but I don't even look
(07:17):
out of it because my back is toit all day and you know you
don't look around from yourmonitor all that much.
You probably should, but Idon't really all that much.
I need to rearrange it, my deskanyway, because it's terrible,
the glare on the screen, and youknow my shades are usually
closed anyways because of theglares and I don't get to enjoy
the rain or the snow or whatever.
(07:37):
So, and yes, I do likeinclement weather, I don't say
sunshine, there's nothing tolook at with the sunshine.
I like watching snow, sleet,rain, thunderstorms, lightning.
You know all this stuff right.
So, at any rate, here I amrecording another episode.
Wow, that was a eight-minuterant explanation on why I'm here
(07:58):
and like as if you care, at anyrate.
So I wanted to mentionsomething.
I talked to somebody yesterdayand it was about podcasting, and
she said that her number onedownload that they have is I say
they because I guess there's asmall team or whatever that runs
(08:20):
it At any rate, the number onepodcast download they have, I
think, is 200 downloads.
I was like, wait, wait, whatOnly 200?
You know, usually you think ofyourself as a successful
podcaster, I guess of thousandsof downloads, but they're only a
local podcast.
It's like a local radio station, you know, it's citywide,
(08:41):
basically.
So I guess 200 is good just forbeing in the city or the region
Not even a region, at any rate.
So I was like, well, that's wayless than I don't know how
you're making money.
You know what I'm saying.
It must be.
It's not even marketing.
Almost at this point, I guess Idon't know.
(09:01):
It's cool that she's excitedfor that, but I was like, wow, I
don't for as many episodes asyou have and as long as it's
been going, I would haveimagined thousands or tens of
thousands or hundreds ofthousands of downloads by this
point in time.
I guess and I think that's whereI wanted to get into this is
that many podcasters get sodistracted or deflated by how
(09:25):
little listenership they have.
Now I just I'm really bad withthis.
I put up a download or I put upan episode and I get several
downloads and I'm just like youknow what, I second guess it and
I'm taking it down or whatever,because it just didn't flow
right or I didn't like the sound, the audio quality was terrible
, and sometimes I just recordthings just to record and get it
(09:49):
out, because if you don't, youprocrastinate, you overthink
yourself and you never get itdone.
You never do it.
Procrastinate, you overthinkyourself and you never get it
done.
You never do it.
That's just the way I am.
I have to like just do it andthen fix it later.
So because of that, I have only, I think, 10 downloads.
Yeah, yesterday was my 10thdownload, or not download,
upload like 10th episode orwhatever you get, like you know,
awards or whatever onBuzzsprout and I was like, wow,
(10:12):
I have been seven months intothis.
I started this in October and Ionly have 10 downloads, and
that's what's cool about thiskind of like a program is that
you the Buzzsprout thing?
Anyway, I don't know, they alldo this, but they keep track of
that for you.
And so when people are like, ohman, I, you know, I've been
doing this for whatever a monthor a year or whatever, and I
(10:37):
only have this many peoplelistening, I'm like, yeah, but
dude, so I hate using Joe Roganbecause he played the cheat code
.
I don't want to say the cheatcode because he worked for it,
don't get me wrong, but he wasin Fear Factor and he was an MMA
fighter and he called MMAfights and he was a comedian or
(10:59):
is a comedian, I guess still andso he had this huge following.
He forced me to start a podcast.
You're going to get everyone allat one time listening to it
because you already have yourgroup right.
It's like my mom and my sisterare multi-petitions certified
whatever, and you know, I hearabout, you know, these girls.
They bring their crew with them.
(11:21):
They go to a new job, a newsalon, and they already have
whatever say 10 regulars rightShowing up and the girl's like,
wow, how do you, how'd you dothat already?
Well, she's like I've beendoing this for whatever a couple
of years and you know I I'vemoved around twice because of
whatever and I just my peoplefollow me.
You know they don't care aboutthe salon, it's me and that's
(11:42):
the same thing.
It's just people don't see that.
All they see is like the big,you know, was he make $30
million or something, that amonth or something crazy,
something crazy, and uh, butit's not even like apples to
apples, your top 5%.
It doesn't take much, I'll sayit doesn't take much to get
there, but it's a big 5%, youknow.
And I like looking at thesestats of um, the podcast stats
(12:06):
that someone sent me.
It's called podcast indexorgand it's pretty cool.
So it says total podcasts inthe index is 4 million, 497, 695
let's just say 5 million andbut only in the last three days
is 97 000 shows and published inthe last 10 days, 244 000, so
(12:30):
you know.
Compare that with youtubersthat try and make it or get in
there and make monetization.
This is a pretty good odds.
I mean this is worldwide, right, so that's pretty solid, I
think.
Anyway, you got to think ofthings.
Numbers on worldwide scales,not just your local area.
And I'm I guess I have peoplelistening all over, you know,
(12:54):
but really I mean I'm.
I guess I have people listeningall over, you know, but really
I mean I'm regional, my, I workfor the trading association.
That's a regional area, it'sthe metro, trading is regional
and I work for them.
The podcast is completelyseparate.
It's just about advertising,trade and barter and it's the
same thing, but I, you alreadywant to use it.
But the whole point was justnot even brand awareness, just
(13:17):
awareness.
Nobody knows what trade is andthat was the whole point of this
show, so it was neverintentional to be what it became
.
It sounds like I have thousandsof listeners.
I'm not making money off ofthis or nothing like that yet.
Yeah, hopefully, right, so it'sabout just getting the word out
there about trade to the youngpeople, because it's not being
(13:38):
taught in college.
I've actually been asked tospeak at a couple of colleges by
professors that said, hey, youshould come by and talk about
this in my marketing group.
I'm like, perfect, just let meknow when to be there.
I have another speakingengagement in November to talk
about it, and so I think that'sgreat and that's where we got to
go, because, unfortunately,nobody knows about this.
(14:00):
They just think about Facebook.
What's the other one?
Instagram, tiktok andadvertising on there.
Well, it's great if you're atthat level, I guess, of more of
a bigger scale, but if you'rejust a small, say a, a locksmith
, you're not going to do allthat.
You should do trade and get theword out there that way.
(14:24):
So, speaking of discouragementand running a podcast or
starting a podcast to marketbecause SEO is dying because of
AI, I don't know about you, butI don't even hardly Google
anything anymore, ever.
I use Perplexity for me.
That's what I do, and you knowthere's ChatGPT and stuff like
(14:45):
that and actually Perplexity isChatGPT.
It has that built into it Atany rate.
You know that doesn't, as faras I know, had built into it At
any rate.
You know that doesn't, as faras I know, that doesn't hit any
kind of search engineoptimizations.
It just scrolls for whateveryou're looking for, through all
the databases, through all theyou know, I guess Reddit feeds
(15:06):
and other podcasts and things ofthat nature, and it just gives
you a summary of all of thatcompiled in together.
It doesn't look for SEO, itjust looks through the webpages,
as far as I know.
I don't know how it really boilsdown, but everyone's talking
about SEO is dying and it's atime waste.
Now it's like snake oil, right,it's yesteryear things of the
(15:27):
past.
So the only way to really getout there and get going I don't
won't say the only way, but aspodcasting, but the problem is
it's super time consuming.
I should look up how many hoursI've actually done so far with
the podcast.
But with Buzzsprout, with thebasic plan, I get three hours of
(15:53):
a month.
So I figured that you know oneuh podcast a week, that's what?
Uh?
Two hours, uh per month, andthen, so you know, let's say, 30
times four, right?
Um, so that's two hours andthen plus a couple of bonus.
So if I want to do another one,like I'm doing today, or you
know whatever, or I go over 30minutes, then you know I got
(16:17):
buffer.
But I'm not even doing that.
I think last month I wasted Ithink I had a seven.
I think I did seven minutes intotal last month on a podcast.
So I wasted almost the wholething and then that happened
again, I think one other anothermonth.
I don't think I do a podcast atall, so all three hours got
smoked.
So you know, right there, I'mpaying for six hours of
(16:38):
podcasting and I haven't used it.
And it's not expensive.
I think it was $22 a month orsomething like that, I can't
remember $22, $29.
It's not crazy.
It's a hobby, right Cheaperthan most any other hobby I know
of.
And anyway, it's not even a taxwrite-off because I'm not
running it through Metro Trading.
(17:00):
The company is not paying forit.
Like I said, it's on my ownentity.
I'm just doing this forawareness.
So all I'm saying is once youstart a podcast, don't get
discouraged by that.
I've been on a feed or a groupon Alignable and the guy was
saying I posted on there.
He's like does anybody elsehave an issue with wasting time?
(17:22):
Like, literally, this isactually wasting time.
I pay 30, let's say 30 bucks,that's 10 bucks an hour.
Let's just go ahead and saythat 10 times 30 is 30.
And I've wasted it, it's gone,it's 30 bucks, is smoked right,
literally.
So he's like yeah, dude, once Igot started I did the same
(17:42):
thing.
Now he goes after a year orwhatever it's been, you know,
and dozens of episodes.
He's like now I have to buytime, you know, because I run
out of the three hour mark, andthen you can buy every, I think,
hour or half hour, you buy moretime and yeah, so everyone goes
through it.
And so don't, don't get, don'tbe discouraged about how little
(18:06):
downloads you have and thatyou're wasting time.
I, I do, I mean, I, I do getdiscouraged.
Not discouraged, but like, kindof like, not angry, but like
flustered.
You know what I'm saying.
So, cause I lost that, thosethree hours that you never get
back, it doesn't roll over, it'sjust use or lose, like a PTO at
a job, you know.
So, yeah, so what it does to me, though, actually is it lights
(18:29):
a fire.
Though I need that loss.
I got to have that, otherwise Iget complacent.
So I get yeah, man, I lostthree hours, you know, whatever
last month.
Okay, well, I better go aheadand knock it out, and already
I'm doing better this week thanI did all last month.
Right, I did one on Tuesday, Ithink it was like 27 minutes,
(18:50):
and then, you know, I got onetoday.
I'm already at 19.
So, uh, you just got to get itout there and just hit record
and start doing it.
And then also, don't worryabout editing.
Quit over editing.
I am so tired.
I quit listening to a lot ofpodcasts because it got to be
such a production.
There's no more errors, there'sno more.
(19:10):
I don't know, it's too flawless, it's too orchestrated.
They have this long intro thatgenerally, if I can, I skip
through it.
Sometimes I'll even start apodcast, if I do start one in
the driveway before I hit theroad, because I don't want to
deal with all the intro stuffyou know I talk about.
(19:31):
First of all, it's a long intromusic thing and you know it's a
couple of minutes maybe, orwhatever.
So mine, I kept it.
I think it's under 20, 27seconds or something like that.
So under 30 seconds I had to doyou know my name whatever,
whatever, and then that's it.
It's all, it's all done.
But some of these are just likehere's a long intro thing before
(19:52):
you even start talking, andthen what'd you do?
Last long intro thing before weeven start talking.
And then, uh, what'd you dolast?
There's you have a co-host andco-host and co-host hey, what'd
you do last weekend?
And what'd you do with the kidsand all this other stuff?
I'm like I don't care, I'm herefor business or I'm here for
camping stuff or prep preppingstuff maybe, or you know
whatever.
(20:12):
Let's be honest, camping isprepping.
If you can camp without beingon the grid, you can prep.
I guess, I don't know, maybe,not really, but sort of speak,
you're better than most anyway,uh.
So yeah, uh, don't don't overand over edit, don't over edit,
because you can tell when youcut out all the cuts I'm going
(20:33):
to.
I mean, I have one.
I had to cut out all the cuts.
I mean I have one I had to cutout because I cussed and this is
for kids and it was SHTF, but Ididn't say it that way, I
actually said it and anyway, Idon't think it's too bad of a
word.
It's crazy.
What's on YouTube right now?
Actually, I was watching ashort the other day and there
was some straight up cussing.
I'm not going to be wrong.
(20:53):
I'm a former Air Force mechanic, so if anyone's got a mouth on
them, I do, and it's really hardto watch my mouth even around
my own kid.
But the fact that they'reletting that out there
untethered like that and I don'tknow, it's a different time.
That's all I'm saying.
So, anyway, All right.
(21:14):
So I guess one tip I want to sayif you're doing the podcast bit
, find time in the morningbefore anyone's up and do that.
So what I've noticed is that Icome in in the morning,
sometimes early, sometimes notin the office.
I've tried doing it in my oldsauna, in the sauna studio, I
called it, and it's just, it'sso enclosed and claustrophobic I
(21:36):
can't handle it and I evensoundproofed it and stuff like
that.
I need a window or something, Idon't know.
I just it's not conducive to mywell-being to be in there for a
half an hour and do a podcast.
I come out feeling like I'mwore out instead of energized.
So I had to come in the office.
I turned the phones down and,uh, I should have.
(22:00):
The phone isn't ringing yet.
Thankfully it's early enoughanyway.
So and then do a, do it realquick If you try and get over 23
minutes, if you don't know that23 minutes is the cutoff for
monetization for Buzzsprout and,uh, go for it and just do it
and after you edit it, make sureyou're still over 23 minutes.
You know, like I said, don'tover edit and don't.
(22:22):
And of course I say, ums,sometimes I noticed it and I
have other things that I say,but try not to worry too much
about editing all that out.
You know, just get it done andhit record and upload it and
then keep going and then you canalways take them down later.
That's what I do.
It's not going off asrecommended or good or bad, but
whatever, I do it anyway.
(22:43):
So everyone always says oh, youshould batch record.
Yeah, I know I should batchrecord.
Batch recording is where you getin here and you do all your
three hours all at one time inone day.
You know you do your 23 minutes, end it, save it and then
another episode and do it againand you do the whole month in
(23:05):
one day.
Sounds awesome.
I wish I could do that.
But you know what are you goingto do?
I don't know I want to do it,but that's the next step.
I don't know I want to do it,but that's the next step.
To me, that's a lot of planningand a lot of work and a lot of
script writing all at one timewithout getting any feedback
(23:27):
back, I guess.
And the other thing I wanted tomention too is that people were
talking about the AI enteringthe field for podcasting.
The whole point of podcastingis to kind of I don't want to
say develop rapport maybe Iguess you could say that with
your audience.
But AI doesn't do that.
(23:48):
Obviously it's a robot.
And my YouTube watching hasgone way down and I'm so
thankful for it because I'mgetting so much more done around
the house because, honestly, inthe morning usually I'd have a
coffee and sit there and watchYouTube for a couple hours on my
TV and now I'm out futzingaround in the garage and getting
things done and choring and,you know, knocking it all out
(24:12):
right.
So I'm getting more of my timeback because AI is so.
It's getting to the point whereit's not even fun anymore.
It's taking all the realism outof it.
I guess I don't know.
It's getting harder and harderto tell what's real and what's
not, and what's fake and what'snot, and what's truth and what's
(24:33):
a lie, and I don't want to sitthere and have to analyze and
figure that out.
I already do have to do thatwith people during the day to
know about lies and whatever,right, so I want to be able to
get information, not saying thatthe news is real either.
I mean, we all know that it'sfake news, whatever, but I don't
know.
So with having a podcast as anAI narrator.
(24:56):
I don't know so with having apodcast as an AI narrator, I
don't know.
The one thing I thought waskind of actually intriguing with
AI, though, was like, if youwant to do a host and a co-host,
you could have the AI be theco-host.
People were like, oh, you shouldstart doing interviews now with
other members of tradingassociations or trade groups,
barter groups, whatever, and seehow it's helped them in their
(25:18):
business.
I'm like, yeah, but I alreadycan't even get a podcast done
without having to schedule atime to make a phone call or a
Zoom call.
Record it, make sureeverything's all right, get them
on the line, schedule theirbusy.
They're all entrepreneurs,they're all busy, they're all
business owners, right, so youhave to do that, and it's just
like why, I don't know.
(25:39):
It sounds like a lot oflogistics and I just think it'll
never happen, it'll never getdone, and they know me, so I'd
rather not get into interviewing, even though I know podcasting
is probably supposed to be thatway, but I don't really care.
I'm also not doing video either.
I'm an audio-only podcaster.
I'm like you should do video.
(25:59):
I'm like dude.
I've already done video.
Podcasting once.
I've already done video, orYouTubing once, because it was
kind of like both, and the audiois one thing, then you have to
edit that, then you have to dothe video, then you have the
camera angles and the lightingand the shadows, and there's
just so much.
I don't know how people do itevery day.
(26:20):
Either you're super dedicatedto it or whatever.
They just put out garbage andyou don't care.
But that's what I've noticedtoo.
Why is all this stuff gettingrecycled right now?
All these old videos are comingback of like seven years ago or
more that were like big hitsand now it's almost like
everyone's.
It's like hollywood.
Everyone's lost origination orthinking and there's nothing out
(26:42):
there anymore.
It's going viral.
So they're trying to recycle itand I'm like, oh my god, I've
already seen this like we'redone with that, that's over,
stop, you know.
So anyway, I think youtube it'skind of had its run.
To be honest, I think that'sover, because people can get
entertainment like that anywhere, and YouTube was real people
(27:05):
doing real entertainment.
You know, and I think now it'sover, all right to wrap it all
up, I just want to go over onemore thing too.
With the podcasts and B2Bpodcasting I guess you could say
is that it's really hard tofind business-to-business well
podcasting forbusiness-to-business.
I found two so far.
(27:26):
I've been looking and you canfind them, but they're not
relevant, right?
So the last upload was like 22or 23.
So they're already three tofour or five years out,
depending, and it's just notlike so much has changed in like
the last year alone.
So I don't even bother withthose old ones that aren't
getting uploads anymore.
So the two that I found thatare getting constant uploads are
(27:49):
from Britain.
Again, even that is a similarmarket, but it's not our market,
it's not America, right?
So if you have abusiness-to-business podcast, I
think now's the time to getgoing and be kind of not first
in, but get her going and keepuploading at least once a week.
(28:10):
I mean, that's what you'resupposed to do.
Or twice a week, in my case Iwant to do to do, or twice a
week, in my case I want to do.
So, that being said, I'mlistening to podcasts, looking
for those, business to business,to compare what I can do and
what I can't, what I shouldn'tdo, and but you know, it's
getting harder and harder tofind them and I think podcasting
is on the up and up.
(28:30):
Of course, that was because ofthe I think the White House, you
know, with the election, thatwas what they say was the
deciding the White House withthe election, that was what they
say was the deciding factor ofTrump winning was the podcast.
So now, I don't know, I don'treally see a tick up in new
podcasts, but perhaps podcastlistening and engagement is up.
So there's that too, all right.
(28:51):
Well, that's it for now.
Be good or be good at it.
All right, I don't usually do this, but I'm going
to record another episode thisweek, two within a week.
I haven't done that yet and itwas by accident actually.
So I've been thinking aboutdoing this anyways, watching the
Buzzsprout statistics or stats,whatever on the chart, and I've
noticed that after you know twoor three days, it levels out,
(00:24):
like the listener downloads ifyou do podcasts, you know what
I'm talking about or evenYouTube videos, it's the same
thing.
Anyway, it goes up and then youknow, eventually levels out
just like every other video does.
And I've noticed after two orthree days it levels out.
So I'm like you know what, I'lljust record, you know, every
(00:44):
two or three days and I'll justkeep the line going up because I
like that line going up.
And what happened with thismorning was that I've been up
since 2.30 in the morning, asusual pretty much, and I was out
in the garage futzing aroundand, as I usually do at that
(01:05):
time of day, with a coffee, andI was, um, actually you know
what?
I'll tell a quick little story.
So I bought this uh, it'scalled the Coleman, instant hot
water in demand and uh, it's forwhen we go camping and it's
propane powered and I'm kind ofgetting off, or don't want to
get onto, I guess I should say,because I just started camping,
like tent camping, last summer,and I was a fifth wheeler
(01:27):
growing up so and I promisedmyself I'd never camp again, as
I've already gone through overand over anyway, after survival,
school and living in tents inthe desert and deployments,
multiple deployments Anyway.
So I said never again.
But here I am, got kids and thewife was like kids love camping
, let's go camping.
So all right, anyway, I digress.
(01:47):
So there's this Coleman InstantHot Water On Demand thing I've
been looking at getting just incase, like prepping, you know,
disaster preparedness, and sojust in case the power goes out
or the gas goes out, we canstill have a hot shower.
Because I have learned aftermultiple deployments and living
in the woods for a week, thatthere is nothing that I looked
(02:11):
forward to more than a hotshower.
That is other than burgers andpizza.
When I was out and I hadterrible food for a while, I was
like man, I could go for a goodgreasy burger, you know, and
hot showers, it's just, I don'tknow.
It kind of warms the soul andafter a few days, if you haven't
been there and you've had todone your baby shower baths, as
(02:33):
we call them, or baby showershowers or baby towel I can't
think of it.
Baby towel, what do you callthe things where you wipe down
kids with Baby wipe, wipeshowers, uh, and then you get a
hot shower.
Man, I tell you what?
There's nothing, nothing likeit.
So I've been kind of bent ongetting something like that, but
the thing is that they're soexpensive.
(02:54):
They're like $400 or somethinglike that, 435 bucks I think,
for the new ones that have theshower head attachment and, uh,
you know, the propane poweredand with the pump and everything
.
And I'm like, man, I am notpaying that and I got to lug it
around, and so, at any rate, Iknew the principle of it.
Of course, you just have somecopper tubing, wrap it around in
a circle and then, you know,put a flame under it and, Bob's
(03:16):
your uncle, you got yourselfsome hot water, right?
Well, I don't want to do allthat and do a project, unless I
absolutely had to.
So, anyway, I was on FacebookMarketplace.
I found the original Colemanone it's the green one and it's
supposed to be just for yoursink and I picked it up for I
(03:37):
think the guy wanted $75 for it.
And I was like man, he said Ihaven't been using it in a long
time.
I was like 10 to 15 years orsomething like that.
He hasn't used it for it.
I haven't been using it in along time.
I said 10 to 15 years orsomething like that.
He hasn't used it for it.
I'm like, well for sure, thebattery's dead on it because
it's lead acid.
So I know that's done.
And then he said I had anotherpropane tank to test it and I
don't have.
I don't want to charge it upand bother with it, so I don't
(03:59):
even know if it works, kind of athing.
I'm like, well, give me a reply, you know, at least give me
something here, because I'mplanning on using it as a
disposable, you know.
And I knew I'm going to go intothis thing and it's not going
to work.
I just knew it.
And he's like, well, what $30?
I was like, fine, $30.
It's worth what I want to dowith it anyway.
Sure enough, I get over there,pick it up and, you know, go
(04:22):
home and plug it in and whatever.
And it was true, yeah, it don'twork.
You know, the battery's deadWon't take a charge.
I happen to have the same exactbattery for my son's little
battery operated dinosaur thingthat he rides and I was like
perfect, so at least I can justtest it.
So I pulled that out, the otherone out and swap this one in,
and you know they're worth 20,25 bucks for these batteries, by
(04:43):
the way.
So and I knew that going intoit, and uh, so I, I fired it up
and the propane didn't want tokick off so and stay lit.
So I was like man, I don't knowif it's that that the pump
right.
So I, uh, I don't know if itneeds to have the pump running
in order for the flame to staylit, because otherwise it may
melt the copper inside.
Right, it's got to have coldwater running through it,
(05:05):
otherwise it won't work.
So I was like, well, okay, Ijust picked up a bucket over my
head, kind of a thing, with agallon in it, you know, and then
that way I just made it takewater and flow through the
system.
But because the pump wasn'trunning, I broke something when
I disconnected the pump and Icouldn't, I couldn't plug it
back in.
For some reason it won't click,at any rate.
(05:27):
So I was like, well, I wroteColeman and I said you know, is
this the issue Does the pumphave to run for this to work?
I'm assuming that was theanswer.
And of course you know, like Isaid, I've been up since 2.30
this morning.
I'm like you know what?
I want a project anyway, and Idon't want to carry around a
propane tank.
This thing was heavy.
I think it probably weighs itmust weigh a minimum of 20
pounds, this thing.
(05:48):
Right, it's got a battery inthere.
You got the unit and you knowthe copper and the plastic and
the regulator and it's a wholesystem.
So I was like I don't want tolug all this around, for you
know, put it in the van, it'sgoing to take up room, it's
heavy and it's going to be justkind of cumbersome and we're
probably never going to use itanyway.
So I was like, well, I want theheart of this thing anyway.
So I took it apart and, sureenough, you know, I found out it
(06:11):
does work, how I of coursethought it worked, and you know
the flames don't go underneathof it.
And then, uh, you know thecirculates the water around the
copper.
So I was like cool, I gutted itout and I took the heart out
and now I have this uh you knowunit laying there and, uh, I'm
playing with it, um, trying toget it set up to take a hose
attachment, and that's what myfittings are for, and anyway, so
(06:34):
I'm I'm digressing again, sothat, anyway, I got so into my
project that, uh, I forgot whattime it was and so my wife just
literally texted me it was a 906.
She goes why did you leave soearly this morning?
Because usually I leave at nine, not eight.
I guess I left at eight and Ididn't know it.
So here I am recording anepisode now, because I'm here at
(06:55):
the office an hour early andit's snowing on April 10th and
unfortunately, my desk is facingthe wrong way.
Does anybody else have a deskin their office and the back is
towards the window?
This is the second time I'vehad a desk like this where I
have an awesome view, cool bigwindow, but I don't even look
(07:17):
out of it because my back is toit all day and you know you
don't look around from yourmonitor all that much.
You probably should, but Idon't really all that much.
I need to rearrange it, my deskanyway, because it's terrible,
the glare on the screen, and youknow my shades are usually
closed anyways because of theglares and I don't get to enjoy
the rain or the snow or whatever.
(07:37):
So, and yes, I do likeinclement weather, I don't say
sunshine, there's nothing tolook at with the sunshine.
I like watching snow, sleet,rain, thunderstorms, lightning.
You know all this stuff right.
So, at any rate, here I amrecording another episode.
Wow, that was a eight-minuterant explanation on why I'm here
(07:58):
and like as if you care, at anyrate.
So I wanted to mentionsomething.
I talked to somebody yesterdayand it was about podcasting, and
she said that her number onedownload that they have is I say
they because I guess there's asmall team or whatever that runs
(08:20):
it At any rate, the number onepodcast download they have, I
think, is 200 downloads.
I was like, wait, wait, whatOnly 200?
You know, usually you think ofyourself as a successful
podcaster, I guess of thousandsof downloads, but they're only a
local podcast.
It's like a local radio station, you know, it's citywide,
(08:41):
basically.
So I guess 200 is good just forbeing in the city or the region
Not even a region, at any rate.
So I was like, well, that's wayless than I don't know how
you're making money.
You know what I'm saying.
It must be.
It's not even marketing.
Almost at this point, I guess Idon't know.
(09:01):
It's cool that she's excitedfor that, but I was like, wow, I
don't for as many episodes asyou have and as long as it's
been going, I would haveimagined thousands or tens of
thousands or hundreds ofthousands of downloads by this
point in time.
I guess and I think that's whereI wanted to get into this is
that many podcasters get sodistracted or deflated by how
(09:25):
little listenership they have.
Now I just I'm really bad withthis.
I put up a download or I put upan episode and I get several
downloads and I'm just like youknow what, I second guess it and
I'm taking it down or whatever,because it just didn't flow
right or I didn't like the sound, the audio quality was terrible
, and sometimes I just recordthings just to record and get it
(09:49):
out, because if you don't, youprocrastinate, you overthink
yourself and you never get itdone.
You never do it.
Procrastinate, you overthinkyourself and you never get it
done.
You never do it.
That's just the way I am.
I have to like just do it andthen fix it later.
So because of that, I have only, I think, 10 downloads.
Yeah, yesterday was my 10thdownload, or not download,
upload like 10th episode orwhatever you get, like you know,
awards or whatever onBuzzsprout and I was like, wow,
(10:12):
I have been seven months intothis.
I started this in October and Ionly have 10 downloads, and
that's what's cool about thiskind of like a program is that
you the Buzzsprout thing?
Anyway, I don't know, they alldo this, but they keep track of
that for you.
And so when people are like, ohman, I, you know, I've been
doing this for whatever a monthor a year or whatever, and I
(10:37):
only have this many peoplelistening, I'm like, yeah, but
dude, so I hate using Joe Roganbecause he played the cheat code
.
I don't want to say the cheatcode because he worked for it,
don't get me wrong, but he wasin Fear Factor and he was an MMA
fighter and he called MMAfights and he was a comedian or
(10:59):
is a comedian, I guess still andso he had this huge following.
He forced me to start a podcast.
You're going to get everyone allat one time listening to it
because you already have yourgroup right.
It's like my mom and my sisterare multi-petitions certified
whatever, and you know, I hearabout, you know, these girls.
They bring their crew with them.
(11:21):
They go to a new job, a newsalon, and they already have
whatever say 10 regulars rightShowing up and the girl's like,
wow, how do you, how'd you dothat already?
Well, she's like I've beendoing this for whatever a couple
of years and you know I I'vemoved around twice because of
whatever and I just my peoplefollow me.
You know they don't care aboutthe salon, it's me and that's
(11:42):
the same thing.
It's just people don't see that.
All they see is like the big,you know, was he make $30
million or something, that amonth or something crazy,
something crazy, and uh, butit's not even like apples to
apples, your top 5%.
It doesn't take much, I'll sayit doesn't take much to get
there, but it's a big 5%, youknow.
And I like looking at thesestats of um, the podcast stats
(12:06):
that someone sent me.
It's called podcast indexorgand it's pretty cool.
So it says total podcasts inthe index is 4 million, 497, 695
let's just say 5 million andbut only in the last three days
is 97 000 shows and published inthe last 10 days, 244 000, so
(12:30):
you know.
Compare that with youtubersthat try and make it or get in
there and make monetization.
This is a pretty good odds.
I mean this is worldwide, right, so that's pretty solid, I
think.
Anyway, you got to think ofthings.
Numbers on worldwide scales,not just your local area.
And I'm I guess I have peoplelistening all over, you know,
(12:54):
but really I mean I'm.
I guess I have people listeningall over, you know, but really
I mean I'm regional, my, I workfor the trading association.
That's a regional area, it'sthe metro, trading is regional
and I work for them.
The podcast is completelyseparate.
It's just about advertising,trade and barter and it's the
same thing, but I, you alreadywant to use it.
But the whole point was justnot even brand awareness, just
(13:17):
awareness.
Nobody knows what trade is andthat was the whole point of this
show, so it was neverintentional to be what it became
.
It sounds like I have thousandsof listeners.
I'm not making money off ofthis or nothing like that yet.
Yeah, hopefully, right, so it'sabout just getting the word out
there about trade to the youngpeople, because it's not being
(13:38):
taught in college.
I've actually been asked tospeak at a couple of colleges by
professors that said, hey, youshould come by and talk about
this in my marketing group.
I'm like, perfect, just let meknow when to be there.
I have another speakingengagement in November to talk
about it, and so I think that'sgreat and that's where we got to
go, because, unfortunately,nobody knows about this.
(14:00):
They just think about Facebook.
What's the other one?
Instagram, tiktok andadvertising on there.
Well, it's great if you're atthat level, I guess, of more of
a bigger scale, but if you'rejust a small, say a, a locksmith
, you're not going to do allthat.
You should do trade and get theword out there that way.
(14:24):
So, speaking of discouragementand running a podcast or
starting a podcast to marketbecause SEO is dying because of
AI, I don't know about you, butI don't even hardly Google
anything anymore, ever.
I use Perplexity for me.
That's what I do, and you knowthere's ChatGPT and stuff like
(14:45):
that and actually Perplexity isChatGPT.
It has that built into it Atany rate.
You know that doesn't, as faras I know, had built into it At
any rate.
You know that doesn't, as faras I know, that doesn't hit any
kind of search engineoptimizations.
It just scrolls for whateveryou're looking for, through all
the databases, through all theyou know, I guess Reddit feeds
(15:06):
and other podcasts and things ofthat nature, and it just gives
you a summary of all of thatcompiled in together.
It doesn't look for SEO, itjust looks through the webpages,
as far as I know.
I don't know how it really boilsdown, but everyone's talking
about SEO is dying and it's atime waste.
Now it's like snake oil, right,it's yesteryear things of the
(15:27):
past.
So the only way to really getout there and get going I don't
won't say the only way, but aspodcasting, but the problem is
it's super time consuming.
I should look up how many hoursI've actually done so far with
the podcast.
But with Buzzsprout, with thebasic plan, I get three hours of
(15:53):
a month.
So I figured that you know oneuh podcast a week, that's what?
Uh?
Two hours, uh per month, andthen, so you know, let's say, 30
times four, right?
Um, so that's two hours andthen plus a couple of bonus.
So if I want to do another one,like I'm doing today, or you
know whatever, or I go over 30minutes, then you know I got
(16:17):
buffer.
But I'm not even doing that.
I think last month I wasted Ithink I had a seven.
I think I did seven minutes intotal last month on a podcast.
So I wasted almost the wholething and then that happened
again, I think one other anothermonth.
I don't think I do a podcast atall, so all three hours got
smoked.
So you know, right there, I'mpaying for six hours of
(16:38):
podcasting and I haven't used it.
And it's not expensive.
I think it was $22 a month orsomething like that, I can't
remember $22, $29.
It's not crazy.
It's a hobby, right Cheaperthan most any other hobby I know
of.
And anyway, it's not even a taxwrite-off because I'm not
running it through Metro Trading.
(17:00):
The company is not paying forit.
Like I said, it's on my ownentity.
I'm just doing this forawareness.
So all I'm saying is once youstart a podcast, don't get
discouraged by that.
I've been on a feed or a groupon Alignable and the guy was
saying I posted on there.
He's like does anybody elsehave an issue with wasting time?
(17:22):
Like, literally, this isactually wasting time.
I pay 30, let's say 30 bucks,that's 10 bucks an hour.
Let's just go ahead and saythat 10 times 30 is 30.
And I've wasted it, it's gone,it's 30 bucks, is smoked right,
literally.
So he's like yeah, dude, once Igot started I did the same
(17:42):
thing.
Now he goes after a year orwhatever it's been, you know,
and dozens of episodes.
He's like now I have to buytime, you know, because I run
out of the three hour mark, andthen you can buy every, I think,
hour or half hour, you buy moretime and yeah, so everyone goes
through it.
And so don't, don't get, don'tbe discouraged about how little
(18:06):
downloads you have and thatyou're wasting time.
I, I do, I mean, I, I do getdiscouraged.
Not discouraged, but like, kindof like, not angry, but like
flustered.
You know what I'm saying.
So, cause I lost that, thosethree hours that you never get
back, it doesn't roll over, it'sjust use or lose, like a PTO at
a job, you know.
So, yeah, so what it does to me, though, actually is it lights
(18:29):
a fire.
Though I need that loss.
I got to have that, otherwise Iget complacent.
So I get yeah, man, I lostthree hours, you know, whatever
last month.
Okay, well, I better go aheadand knock it out, and already
I'm doing better this week thanI did all last month.
Right, I did one on Tuesday, Ithink it was like 27 minutes,
(18:50):
and then, you know, I got onetoday.
I'm already at 19.
So, uh, you just got to get itout there and just hit record
and start doing it.
And then also, don't worryabout editing.
Quit over editing.
I am so tired.
I quit listening to a lot ofpodcasts because it got to be
such a production.
There's no more errors, there'sno more.
(19:10):
I don't know, it's too flawless, it's too orchestrated.
They have this long intro thatgenerally, if I can, I skip
through it.
Sometimes I'll even start apodcast, if I do start one in
the driveway before I hit theroad, because I don't want to
deal with all the intro stuffyou know I talk about.
(19:31):
First of all, it's a long intromusic thing and you know it's a
couple of minutes maybe, orwhatever.
So mine, I kept it.
I think it's under 20, 27seconds or something like that.
So under 30 seconds I had to doyou know my name whatever,
whatever, and then that's it.
It's all, it's all done.
But some of these are just likehere's a long intro thing before
(19:52):
you even start talking, andthen what'd you do?
Last long intro thing before weeven start talking.
And then, uh, what'd you dolast?
There's you have a co-host andco-host and co-host hey, what'd
you do last weekend?
And what'd you do with the kidsand all this other stuff?
I'm like I don't care, I'm herefor business or I'm here for
camping stuff or prep preppingstuff maybe, or you know
whatever.
(20:12):
Let's be honest, camping isprepping.
If you can camp without beingon the grid, you can prep.
I guess, I don't know, maybe,not really, but sort of speak,
you're better than most anyway,uh.
So yeah, uh, don't don't overand over edit, don't over edit,
because you can tell when youcut out all the cuts I'm going
(20:33):
to.
I mean, I have one.
I had to cut out all the cuts.
I mean I have one I had to cutout because I cussed and this is
for kids and it was SHTF, but Ididn't say it that way, I
actually said it and anyway, Idon't think it's too bad of a
word.
It's crazy.
What's on YouTube right now?
Actually, I was watching ashort the other day and there
was some straight up cussing.
I'm not going to be wrong.
(20:53):
I'm a former Air Force mechanic, so if anyone's got a mouth on
them, I do, and it's really hardto watch my mouth even around
my own kid.
But the fact that they'reletting that out there
untethered like that and I don'tknow, it's a different time.
That's all I'm saying.
So, anyway, All right.
(21:14):
So I guess one tip I want to sayif you're doing the podcast bit
, find time in the morningbefore anyone's up and do that.
So what I've noticed is that Icome in in the morning,
sometimes early, sometimes notin the office.
I've tried doing it in my oldsauna, in the sauna studio, I
called it, and it's just, it'sso enclosed and claustrophobic I
(21:36):
can't handle it and I evensoundproofed it and stuff like
that.
I need a window or something, Idon't know.
I just it's not conducive to mywell-being to be in there for a
half an hour and do a podcast.
I come out feeling like I'mwore out instead of energized.
So I had to come in the office.
I turned the phones down and,uh, I should have.
(22:00):
The phone isn't ringing yet.
Thankfully it's early enoughanyway.
So and then do a, do it realquick If you try and get over 23
minutes, if you don't know that23 minutes is the cutoff for
monetization for Buzzsprout and,uh, go for it and just do it
and after you edit it, make sureyou're still over 23 minutes.
You know, like I said, don'tover edit and don't.
(22:22):
And of course I say, ums,sometimes I noticed it and I
have other things that I say,but try not to worry too much
about editing all that out.
You know, just get it done andhit record and upload it and
then keep going and then you canalways take them down later.
That's what I do.
It's not going off asrecommended or good or bad, but
whatever, I do it anyway.
(22:43):
So everyone always says oh, youshould batch record.
Yeah, I know I should batchrecord.
Batch recording is where you getin here and you do all your
three hours all at one time inone day.
You know you do your 23 minutes, end it, save it and then
another episode and do it againand you do the whole month in
(23:05):
one day.
Sounds awesome.
I wish I could do that.
But you know what are you goingto do?
I don't know I want to do it,but that's the next step.
I don't know I want to do it,but that's the next step.
To me, that's a lot of planningand a lot of work and a lot of
script writing all at one timewithout getting any feedback
(23:27):
back, I guess.
And the other thing I wanted tomention too is that people were
talking about the AI enteringthe field for podcasting.
The whole point of podcastingis to kind of I don't want to
say develop rapport maybe Iguess you could say that with
your audience.
But AI doesn't do that.
(23:48):
Obviously it's a robot.
And my YouTube watching hasgone way down and I'm so
thankful for it because I'mgetting so much more done around
the house because, honestly, inthe morning usually I'd have a
coffee and sit there and watchYouTube for a couple hours on my
TV and now I'm out futzingaround in the garage and getting
things done and choring and,you know, knocking it all out
(24:12):
right.
So I'm getting more of my timeback because AI is so.
It's getting to the point whereit's not even fun anymore.
It's taking all the realism outof it.
I guess I don't know.
It's getting harder and harderto tell what's real and what's
not, and what's fake and what'snot, and what's truth and what's
(24:33):
a lie, and I don't want to sitthere and have to analyze and
figure that out.
I already do have to do thatwith people during the day to
know about lies and whatever,right, so I want to be able to
get information, not saying thatthe news is real either.
I mean, we all know that it'sfake news, whatever, but I don't
know.
So with having a podcast as anAI narrator.
(24:56):
I don't know so with having apodcast as an AI narrator, I
don't know.
The one thing I thought waskind of actually intriguing with
AI, though, was like, if youwant to do a host and a co-host,
you could have the AI be theco-host.
People were like, oh, you shouldstart doing interviews now with
other members of tradingassociations or trade groups,
barter groups, whatever, and seehow it's helped them in their
(25:18):
business.
I'm like, yeah, but I alreadycan't even get a podcast done
without having to schedule atime to make a phone call or a
Zoom call.
Record it, make sureeverything's all right, get them
on the line, schedule theirbusy.
They're all entrepreneurs,they're all busy, they're all
business owners, right, so youhave to do that, and it's just
like why, I don't know.
(25:39):
It sounds like a lot oflogistics and I just think it'll
never happen, it'll never getdone, and they know me, so I'd
rather not get into interviewing, even though I know podcasting
is probably supposed to be thatway, but I don't really care.
I'm also not doing video either.
I'm an audio-only podcaster.
I'm like you should do video.
(25:59):
I'm like dude.
I've already done video.
Podcasting once.
I've already done video, orYouTubing once, because it was
kind of like both, and the audiois one thing, then you have to
edit that, then you have to dothe video, then you have the
camera angles and the lightingand the shadows, and there's
just so much.
I don't know how people do itevery day.
(26:20):
Either you're super dedicatedto it or whatever.
They just put out garbage andyou don't care.
But that's what I've noticedtoo.
Why is all this stuff gettingrecycled right now?
All these old videos are comingback of like seven years ago or
more that were like big hitsand now it's almost like
everyone's.
It's like hollywood.
Everyone's lost origination orthinking and there's nothing out
(26:42):
there anymore.
It's going viral.
So they're trying to recycle itand I'm like, oh my god, I've
already seen this like we'redone with that, that's over,
stop, you know.
So anyway, I think youtube it'skind of had its run.
To be honest, I think that'sover, because people can get
entertainment like that anywhere, and YouTube was real people
(27:05):
doing real entertainment.
You know, and I think now it'sover, all right to wrap it all
up, I just want to go over onemore thing too.
With the podcasts and B2Bpodcasting I guess you could say
is that it's really hard tofind business-to-business well
podcasting forbusiness-to-business.
I found two so far.
(27:26):
I've been looking and you canfind them, but they're not
relevant, right?
So the last upload was like 22or 23.
So they're already three tofour or five years out,
depending, and it's just notlike so much has changed in like
the last year alone.
So I don't even bother withthose old ones that aren't
getting uploads anymore.
So the two that I found thatare getting constant uploads are
(27:49):
from Britain.
Again, even that is a similarmarket, but it's not our market,
it's not America, right?
So if you have abusiness-to-business podcast, I
think now's the time to getgoing and be kind of not first
in, but get her going and keepuploading at least once a week.
(28:10):
I mean, that's what you'resupposed to do.
Or twice a week, in my case Iwant to do to do, or twice a
week, in my case I want to do.
So, that being said, I'mlistening to podcasts, looking
for those, business to business,to compare what I can do and
what I can't, what I shouldn'tdo, and but you know, it's
getting harder and harder tofind them and I think podcasting
is on the up and up.
(28:30):
Of course, that was because ofthe I think the White House, you
know, with the election, thatwas what they say was the
deciding the White House withthe election, that was what they
say was the deciding factor ofTrump winning was the podcast.
So now, I don't know, I don'treally see a tick up in new
podcasts, but perhaps podcastlistening and engagement is up.
So there's that too, all right.
(28:51):
Well, that's it for now.
Be good or be good at it.
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