Justin Gray, author of the brand new The Go-to-Market Cheat Code and Co-Founder of In Revenue Capital joins Hosts Matt Amundson and Craig Rosenberg to share how to build more effective and efficient B2B partnership programs, why nothing seems to be working in marketing, and his cheat codes to go-to-market success in B2B. Justin explains how and why LeadMD evolved from being a competitor to building an extremely strong partnership with Marketo. There’s also a great discussion about what VCs and other investors look for in founders when investing in startups and how this has changed in recent history.
Also, Matt vehemently opposes accusations of being hyperbolic and Craig recants on one of his ill-concieved New Years resolutions.
Critical Takeaways
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Chapters
00:00 Introducing Justin Gray
00:50 The Origin Story of LeadMD and how they Partnered with Marketo
09:55 The Go-To-Market Cheat Code Book
16:47 Craig makes fun of Justin’s Office
18:12 Lessons on Relationships from The Wild West of the Payment Processing Industry
30:26 The Cycle of Innovation and Imitation
32:09 The Importance of Knowing Your Buyer
40:34 What Venture Capital looks for in Founders
46:50 Building Effective Partnerships
1:05:02 18th Book Plug of the Episode
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Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.