The Trident Edge
The Trident Edge daily, high-energy strategies and motivation to help pressure washing and paver sealing professionals sharpen their skills, grow their profits, and dominate their local market. It’s where business know-how meets mindset mastery, giving you the tools to lead your day, win your customers, and build a reputation that sells itself.
Episodes
In this episode of The Trident Edge, Mike sits down with Keith, one of Trident’s sales reps for the North East, to give contractors a chance to really get to know him. Keith shares his background, his approach to supporting contractors, and how he helps them succeed with Trident products. You’ll hear his perspective on what makes Trident different, why contractors can feel confident working with him, and some storie...
Today’s a milestone... we’ve made it through 20 powerful lessons together. And now it’s time to bring it all together into one big roadmap for your business.
Here’s the exciting part: I’ve turned these lessons into The Trident Edge Playbook: Volume 1. It’s a workbook you can download directly from the description. Every 20 episodes, we’ll release a new playbook so you always have a fresh set of tools, questions, and ...
Today we’re digging into a truth that a lot of contractors overlook... your brand isn’t just your logo or your truck wrap. Your brand is the experience people have with you every time they see your work or hear your name. If you want to learn more about how Trident products can help you build a reputation that lasts, head over to TridentProtects.com or give us a call at 866-951-4293.
Today we’re talking about one of the hardest shifts a contractor has to make: moving from working in the business to working on the business. It’s a tough leap, but it’s the difference between owning a job and owning a company. If you want to learn more about the products and systems that can help you scale with confidence, head over to TridentProtects.com or give us a call at 866-951-4293.
Now, today we’re talking about a myth I hear all the time that the right tools are the secret to success. Don’t get me wrong, I love a shiny new sprayer or a truck that turns heads, but here’s the truth: tools don’t build businesses. People do.
Today we’re talking about something every contractor deals with sooner or later... storms. And I don’t just mean the Florida thunderheads that sneak up on you halfway through a sealing job. I’m talking about all the storms that hit your business: broken equipment, slow seasons, tough customers, and those weeks where everything feels like it’s stacked against you.
This is Episode 16, and today we’re talking about confidence, the silent contract you make with every customer and every crew member you work with. Confidence doesn’t mean being cocky. It means showing up prepared, professional, and ready to handle business. By the end of this episode, you’ll know how to project confidence even when you don’t feel it, and why it’s one of the most powerful tools you can carry with yo...
Today we’re diving into marketing, not the stuff that burns cash and brings in crickets, but the simple strategies that actually put jobs on your schedule. By the end of this episode, you’ll know which marketing moves pay off, how to track what’s working, and how to stop wasting money on things that don’t. For more information on Trident products, visit TridentProtects.com or call 866-951-4293.
Today we’re talking about one of the biggest game changers in business... your crew. You can have the best equipment and the best sealer, but if your team doesn’t care, customers will feel it. In this episode, I’ll share how to build a crew that takes pride in their work, represents your brand well, and treats every job like it’s their own home. For more information on Trident products, visit TridentProtects.com or ...
Today we’re tackling one of the biggest traps contractors fall into, competing on price. There will always be someone cheaper, and chasing that game leaves you exhausted and broke. In this episode, I’ll show you how to stop selling yourself short, how to highlight the value you bring, and how to win jobs because of trust and quality, not because you cut your price. For more information on Trident products, visit Tri...
Today we’re talking about one of the most profitable habits in business...following up. Too many contractors lose jobs, repeat work, and referrals simply because they don’t circle back. In this episode, I’ll show you how to turn simple follow-ups into a fortune by building trust, staying top of mind, and capturing opportunities that would have slipped away. For more information on Trident products, visit TridentProt...
Today we’re talking about focus: specifically, why trying to cover every market at once will slow you down, and why dominating your own backyard first gives you the foundation to expand later. By the end of this episode, you’ll know how to identify your best local opportunities, how to create a reputation that spreads, and how to grow strategically instead of chaotically. For more information on Trident products, vi...
Today we’re talking about pressure. Every contractor deals with it, tough customers, equipment breakdowns, weather delays, or just the grind of a long week. But here’s the truth: pressure isn’t the enemy. It’s the force that can make you stronger, sharper, and more resilient. By the end of this episode, you’ll know how to reframe pressure, turn it into fuel, and see it as the very thing that separates the pros from ...
Today we’re talking about referrals: the cheapest, easiest, and strongest source of new business you’ll ever have. In this episode, I’ll share how to turn happy customers into raving fans who send steady work your way, why asking for referrals isn’t pushy, and how to build a system that makes referrals automatic. By the end, you’ll know how to create your own referral engine that keeps jobs flowing year-round. For m...
Today we’re talking about numbers and why knowing your costs, profits, and margins is the difference between being busy and being truly profitable. Too many contractors guess instead of track, and that’s why they stay stuck. By the end of this episode, you’ll know exactly which numbers to track, how to use them to make smarter decisions, and how to grow your bottom line with confidence. For more information on Tride...
Today’s episode is about energy, the kind you bring into every job, every estimate, and every interaction. Your crew and your customers feed off you. If you show up dragging, everyone else drags. If you show up fired up, they feel it too. By the end of this episode, you’ll know how to take control of your energy and use it as one of your best business tools. For more information on Trident products, visit TridentPro...
Today we’re talking about stress, and how it’s usually not the work that burns you out, it’s the lack of systems. In this episode, I’ll break down how simple processes for estimates, job prep, and follow-ups can take chaos out of your business and put confidence back in. By the end, you’ll know how to make stress optional and consistency your advantage. For more information on Trident products, visit TridentProtects...
Today we’re tackling a big one, profit leaks. It’s not always about getting more jobs. Sometimes it’s about keeping more of the money you’re already making. In this episode, we’ll break down the three biggest ways contractors lose profit without realizing it: underpricing, wasted materials, and missed upsells, and how you can plug those leaks to grow your bottom line. For more information on Trident products, visit ...
Today we’re talking about those customers who say they’re “just looking.” It’s not a dead end - it’s usually just hesitation. In this episode, I’ll walk you through how to ask the right questions, paint the right picture, and guide those customers from curious to confident - without sounding pushy. For more information on Trident products, visit TridentProtects.com or give us a call at 866-951-4293.
In today’s episode, we’re talking about one of the simplest, most overlooked ways to win jobs and build trust: showing up on time. Punctuality isn’t just polite — it’s a silent sales pitch that tells customers you’re reliable and professional. By the end of this episode, you’ll know how to make punctuality a habit and turn it into one of your strongest business advantages. For more information on Trident products, ...
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