First-party data, the information collected by an organization from its potential and current consumers, has always been significant. Given the uncertain future of third-party data, first-party data has become more important than ever. Jacob Dalton, vice president of analytics at Digilant, discusses how to best gather and use this information.
Hosts: Makayla Smith and Matt Durant
Guest: Jacob Dalton
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
Facebook: https://www.facebook.com/TrilixMarketing
Instagram: https://www.instagram.com/trilixmarketing
Twitter: https://twitter.com/Trilix
LinkedIn: https://www.linkedin.com/company/trilix/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.