In this episode, Alison speaks with Greg Vetter, original founder and CEO of Tessemae's, the leading organic salad dressing brand in the U.S. Greg recounts his unexpected journey, revealing the challenges of launching a unique product in a competitive market and the lessons learned from failures along the way. He shares how a personal crisis inspired his innovative idea and discusses the rigorous product development process and his success in grocery retail.
Greg also highlights the importance of clean ingredients, adaptability to consumer trends, and how health and wellness intertwine with effective leadership. They explore his current ventures, including partnerships with major retailers and upcoming leadership retreats set in an immersive environment on his farm. This episode provides valuable insights for aspiring entrepreneurs and anyone looking to improve their health and life.
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