In this eye-opening episode, Jim James speaks with Blendi Muriqi, founder of Delegate.co, about how virtual assistants from the Philippines can transform entrepreneurial growth. Blendi reveals how his company matches businesses with top 1% talent, delivering 60-70% payroll savings while handling recruitment, HR, and continuity challenges. He shares insights on building a distinctive brand through bold colour choices and founder-centric marketing. The conversation explores why the Philippines offers exceptional value through English fluency, scalability, and skill competency—even for senior positions. Blendi candidly discusses lessons learned from ineffective ad spending and recommends focusing on organic growth and referral programmes instead.
Timestamps:
- 00:45 Introduction to Delegate.co's virtual assistant solutions
- 03:05 Why the Philippines offers exceptional value
- 05:32 Differentiating through niche specialisation
- 16:52 Strategic branding decisions
- 23:25 Using referral programmes effectively
- 25:06 Learning from advertising mistakes
#VirtualAssistant #BusinessScaling #OutsourcingStrategy
Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...
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