The Unstoppable Marketer®
Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.
Episodes
Should your brand launch a new product—or double down on what already works? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump use Vuori's surprising move into premium denim as a case study to explore one of the biggest decisions every founder faces: product expansion. They break down when expanding your product line creates more revenue, when it weakens your brand, how to think abou...
What happens when you have an incredible product—but nobody buys it? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump explain why "better" is no longer enough in today's crowded marketplace. They break down how founders can differentiate through story, messaging, audience, and content, why emotional connection often beats product features, and why your greatest competitive advantage...
Are you making marketing decisions too quickly? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump explain why many brands are unknowingly sabotaging their growth by obsessing over ROAS, reacting to short-term data, and trying to control every variable in the customer journey. They break down why digital marketing has created an illusion of control, why top-of-funnel investment matters more...
Organic traffic isn’t what it used to be, and most brands are feeling it. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down why organic reach is declining across platforms and what that means for modern marketing. They explain the shift from chronological feeds to fully algorithmic, AI-driven content, why paid media is becoming the foundation of growth, and how brands need...
Discover how Adidas is reshaping marketing campaigns with storytelling, influencer collaborations, and narrative-driven ads featuring stars like Timothée Chalamet, Messi, and Bad Bunny. In this episode of The Unstoppable Marketer®, Trevor Crump and Mark Goldhart discuss the impact of creative volume, summer sales strategies for e-commerce brands, and why brand narratives are key in today's market. Learn actionable i...
Why do so many subscription brands struggle to keep customers—and why do most retention strategies fail? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Matt Holman (Subscription Prescription) to break down the real reason subscribers cancel—and why it actually starts with acquisition. They dive into how customer intent, product experience, and onboarding all sh...
Email marketing used to be one of the most reliable growth channels—but that’s changing fast. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down how AI-powered inboxes, Gmail filtering, and evolving consumer behavior are making traditional retention strategies less effective than ever. They dive into why most customers never buy again, why your emails are likely going...
Why are so many once-hyped brands starting to fail—and what separates the ones that keep growing? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down the shocking collapse of Allbirds—from a $4B valuation to a $39M sale—and what it reveals about today’s marketing landscape. They dive into rising customer acquisition costs, the death of easy distribution, an...
What does it actually take to turn a family recipe into a fast-growing brand? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Sunshine Buns founder Chrisi Hammer to break down her journey from interior design to building a CPG brand rooted in storytelling. They dive into the power of building in public, why your story is your biggest moat, and the hard realities of scaling&...
Dive into this episode of The Unstoppable Marketer® Podcast as Mark Goldhart and Trevor Crump unpack the hottest e-commerce trends, financial modeling success stories, and strategies for scaling brands using Meta. They tackle misconceptions around ROAS, discuss how AI is transforming creative workflows and media buying, and explore future industry shifts—covering everything from competitive advantages to the i...
Is traditional advertising on its last gasp—or are brands just missing the mark? In this episode, Trevor Crump and Mark Goldhart sit down with Blake Brown (Kuru Footwear, True Classic Tees, Kizik) to unpack what it really takes to build a brand that stands out today. They dive into the state of Super Bowl ads, AI’s bid for mainstream acceptance, and why mass-market appeal is dead. Discover why being diff...
Why are once-booming D2C brands like The Honest Company and Traeger pulling out of direct-to-consumer—and what does it mean for your business? In this episode, Mark Goldhart and Trevor Crump break down real-time e-commerce challenges, from Meta ad bugs to the shifting economics of retail vs. online sales. They discuss how consumer behavior and marketing efficiency are evolving, and why clinging to old tactics ...
What if ads aren’t the answer to brand growth? In this episode, Jake Carls, co-founder of Midday Squares, shares how authentic storytelling and behind-the-scenes content turn customers into fans. Discover how documenting your journey, building community, and staying human in the age of AI can fuel organic growth.
Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unst...
Start 2026 strong with The Unstoppable Marketer® as Trevor Crump and Mark Goldhart uncover the secret weapon for thriving in today's crowded e-commerce landscape: storytelling. Explore why the brands winning in 2026 are putting narrative front and center—whether in organic content, paid ads, or product launches. From actionable tips for launching seasonal products early, to leveraging predictive data so you ca...
Kick off Season 5 of The Unstoppable Marketer® as Trevor Crump and Mark Goldhart break down the 2026 e-commerce landscape, including January trends, strategies for Q1 growth, and creative marketing approaches like demarketing and cohort analysis. Get actionable tips for boosting your brand with data-driven insights, smart offers, and standout campaigns that cut through the noise. Subscribe for expert takes on ad str...
In this episode, Trevor and Mark tackle the looming question: Is Black Friday 2024 heading toward disaster or opportunity? They break down consumer confidence metrics, government shutdown impacts, and the "show-rooming" phenomenon where shoppers wait for deep discounts. The hosts reveal data showing 72% of consumers expect 30%+ discounts, discuss why some problem-solution brands should skip aggressive Black Friday s...
Mark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental lifts by shifting from 5-10% Google spend to 40-50%, without decreasing Meta budgets. ...
In this episode Trevor and Mark dive into the challenges keeping e-commerce owners and agency leaders up at night. They explore the impact of AI-generated content, shifting social media landscapes, and macroeconomic pressures on consumer spending. The duo discusses strategies for standing out in a crowded market, the importance of consistent customer touchpoints, and why brands must adapt to new efficiency standards...
Trevor Crump and Mark Goldhart dive into the challenges posed by iOS 26 for text messaging and email marketing. They explore innovative strategies to combat filtered messages, including Facebook groups, Discord communities, and broadcast channels. The duo shares insights on preparing for Black Friday, emphasizing the importance of scaling ad budgets gradually, maintaining evergreen campaigns, and offering at least 3...
Join us as Mark Goldhart and Trevor Crump explore the critical importance of creative velocity and diversity in digital advertising. They dive into how uploading varied content more frequently can lead to lower CPMs and better overall ad performance. The duo shares insights on leveraging user-generated content, the value of static ads, and why aiming for "lightning in a bottle" isn't a sustainable strategy. They als...
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