March 4, 2025 • 31 mins
In this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss the benefits of using static imagery in advertising, especially for businesses on a budget. They explore how static ads can help test messaging and value propositions more efficiently than video content. They also provide practical tips for creating effective static ads and leveraging customer feedback to refine marketing messages.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Yo, what's going on everybody?
Welcome to the UnstoppableMarketer podcast.
With me, as always, is MarkGoldheart.
Mark Goldheart, how are youdoing Good, how are you doing
Wonderful?
How was?
Uh, we had a good night lastnight, you and I.
Yeah, that deserves a littlemore explanation.
Speaker 2 (00:23):
But yeah, yeah, mark and I went on a double date.
Yeah, we did have a nice night.
Speaker 1 (00:26):
Yeah, thank you to our kind guests.
Yeah, we had a client take usto a jazz game Floor seats.
Speaker 2 (00:35):
Floor seats yeah.
Speaker 1 (00:36):
It was the first time I'd ever sat at floor seats.
Speaker 2 (00:38):
I felt way more important than I am.
Speaker 1 (00:40):
Yeah, I agree with that.
Speaker 2 (00:44):
That's how you feel.
Speaker 1 (00:45):
It's different to see these giant of men play
basketball, like they look sonormal on the TV and Then when
you're on the floor you're likethese guys are like oh, that guy
does have a seven-foot wingspan.
Yeah, these guys are like thatis crazy.
Point zero, zero, zero.
One percent of the population.
Speaker 2 (01:03):
Yeah, nba players are just aliens, freaks of nature
like I can't a good way, yeah,yeah not in a bad way, they're
just like.
I was watching that one guy Ican't even remember his name
anymore but His wingspan likehe's probably like six.
I'd bet he's like six, seven,six, eight.
Wingspan of like Seven feetit's crazy and crazy athletic
(01:27):
too, you know, like this guy.
Yeah, can you like a wingspanof seven feet?
Speaker 1 (01:31):
like to pass around that.
Yes, it's just crazy, likecrazy, that's wild, like to get
around that human being.
And then that center forportland was oh, he had to been
like.
Was he like what?
Seven four, seven three, yeah,something like that.
He didn't have to jump when hedunked.
Speaker 2 (01:44):
You're just like and for those who don't know, I'm
not a tall guy, I'm only 5'8",5'9" Like I think.
Officially I'm like 5'8 1⁄2".
Speaker 1 (01:54):
Yeah.
Speaker 2 (01:56):
Like my wife is taller than me.
I think that I'm 5'10", but nowI maybe remeasure myself.
Yeah, maybe I'm slightly over,maybe I'm slightly under, and
I'm not embarrassed by my heightor insecure about my height,
but like but you, you juststanding next to one of those
guys, you're like holy cow,these guys are giants benson
boone was there as well.
Speaker 1 (02:17):
Yeah, he's a new sit right next to us.
Speaker 2 (02:20):
He's the new cat on the scene right yeah, everyone's
the new cat on the scene right.
He's the new Tom.
Speaker 1 (02:24):
Cat in the alley, as they say, as the 80-year-olds
say the new Tom Cat in the alley?
Speaker 2 (02:33):
Yeah, when he walks around, all the girls get a
little star-eyed yeah.
Speaker 1 (02:42):
I sent a video to my daughters and they were way
excited because my 12-year-oldloves him.
So that was it.
That was the uh.
There's the explanation.
What are we talking about today?
What do you want to jam about?
Well, it's going to be ashorter episode today guys.
We're just letting you knowthat, but we're going to just
talk meat and potatoes Like it'sgoing to be juicy meat and
potatoes.
Speaker 2 (03:02):
It be a nice little pot roast if you're ready for
your easter dinners yeah,exactly or lunches, or brunches
or whatever people do now yeah,all the above.
What do you do?
Do you like to do a nice ham oneaster, a honey baked ham?
Speaker 1 (03:18):
we usually go to my parents and they, they do
something and I just honestly, Ican't remember what they do?
Speaker 2 (03:23):
They just do stuff.
Yeah, I don't think we doanything specific.
Speaker 1 (03:26):
That's cool.
My kids, though, love Eastermore than any other holiday.
Really.
Yeah, they like, really like.
When you ask them like if youask my like six year old and say
what are your favorite holidays, she'll say Easter.
Speaker 2 (03:38):
Really she loves the egg hunt over.
Speaker 1 (03:40):
Christmas, which is interesting.
Speaker 2 (03:42):
Well, it's more fun.
It's like springtime you getthat first real vitamin D hit
from the sun.
Speaker 1 (03:51):
Yeah, I always loved Easter as a kid.
My parents made Easter reallycool, but my parents were really
holiday.
They were big-time holidaypeople.
Holidays were big in my houseand everyone was yeah, I think
Christmas was big in my houseand that's kind of it.
Speaker 2 (04:04):
Easter was fun.
Yeah, we were big in my houseand everyone was.
Yeah, I think Christmas was bigin my house and that's kind of
it.
Like Easter was like fun.
Speaker 1 (04:08):
Yeah, we were big, we went big on everything.
Yeah, we were not that.
But anyways.
Speaker 2 (04:13):
well, we have had some questions that we've seen
through clients and you know, Ithink we've seen from people
that listen how do you do sometactics on a budget?
How?
Speaker 1 (04:24):
do you do tactics on a budget?
Yeah, because you.
Speaker 2 (04:26):
Because sometimes we talk about, like, content
creation.
It's like, okay, that's videos,okay, like we need a
videographer, or sure I can filmit on my iPhone, but maybe that
doesn't cost a lot of money,but that's a lot of time.
Sometimes you're trying toscript things out.
Maybe you have never scriptsomething out, so it's yeah
Right.
Like think about how long ittook you to make your first
(04:47):
video.
Speaker 1 (04:48):
Well, I mean even still to this day like just
about any TikTok video that Icreate takes me at least an hour
at least for the filming andit's not.
No, probably for everything.
No, no, I take that back.
I bet that every one of myTikTok videos, or Instagram
videos, like reels, take mebetween an hour and two hours.
(05:08):
Okay, between scripting Now.
Speaker 2 (05:12):
Yeah now, but at the beginning, like because a lot of
people don't have experiencecreating.
Speaker 1 (05:17):
Yeah, there's just a lot of.
Speaker 2 (05:19):
Probably three hours.
Speaker 1 (05:20):
Yeah, yeah, I mean I am trying to do things a little
higher.
When I say higher quality, Idon't mean higher quality like
production.
Speaker 2 (05:29):
I mean just trying to cut it.
Better information.
Speaker 1 (05:33):
Versus, like sometimes I used to just pull
out my phone and say my thoughtsand and that would take me 30
minutes and then 15 minutes toedit, but nonetheless the point
you're making is sometimes justeven editing a video is can seem
overwhelming.
Yeah, whether you have thebudget or not, yeah for it, you
(05:58):
know.
Speaker 2 (05:58):
So there's a time cost there and a very nice
avenue to explore some creativepossibilities.
That sometimes gets overlooked,kind of like a you know the
(06:19):
redheaded stepchild Of creative.
Speaker 1 (06:22):
Of creative.
I think there's a big whatwe're kind of trying to get at
here is.
I can say that my wife'sredheaded, so it's not what
we're trying to say here is wetalk a lot about video, and
everyone talks a lot about video, and for a good reason yeah,
obviously there's a good reasonbut I think that by doing that,
(06:43):
not just us but other people whojust talk about the things that
work the best, do disservice tostatic imagery and static ads
and static content.
Yes, that can also do very well.
Speaker 2 (07:01):
Like for example, we do have ad accounts where the
best performing creative and youknow everyone will be like
that's bottom funnel, it's likeno, actually it's not, it's but
static.
Yeah, you still, we still havea lot of video happening, but
yeah I think sometimes peoplejust forget that.
(07:24):
Hey, static is an avenue, andthe reason why we want to talk
static is because I think staticalso helps you hone in certain
value propositions and add copyand messages in a way that's a
little more clear for you toconceptualize.
(07:44):
In a way that's a little moreclear for you to conceptualize,
I think sometimes if you'regetting going on a low budget,
like if you're trying to come upwith a script, there's a lot of
, there's just so many moremoving parts to a video,
literally Totally, that it'sharder to maintain.
Like, okay, here's a, here's my, my hook, here's the, the
(08:05):
message, here's like what, what?
would be considered like thehero content, or the call to
action, or here's the body.
How do you mix and mingle allof it together?
Well, a static doesn't have alot of those components to it,
right like it's literally justan image, and you're going to
have, generally, what's the mainbenefit?
Speaker 1 (08:27):
yeah, you kind of have the feature.
You kind of have to tie the,the hook and the message in at
the same time, whereas and youdistill it down to a very easy
to understand, very digestibleyeah, where's the video where's
the video?
You don't have to do thatoftentimes.
And so if you go at like averagewatch time of ads, sometimes
(08:47):
people don't even get to themessage, right, they might yeah,
most people don't.
Yeah, things might beinteresting enough for them to
click on it, but they may nottotally understand the benefit
that they're calling out or theproblem that it's solving, or
whatever, because they only gotthrough the first six seconds of
the video, correct.
Speaker 2 (09:06):
And so, yeah, I think making a video, um, in theory,
is not like that complicated ofa process, but there's just a
lot more to it than saying hey,here is a static.
I mean, for a great example iswe have some ad accounts where a
(09:27):
DPA like a dynamic product ador they used to be known as just
catalog ads Yep, and we haveour own things that we do to
these dynamic ads.
But there's dynamic ads thatperform incredibly well with the
right imagery and the rightmessage yeah, and the right
segments and the right message,yeah, and the right segments.
Obviously, yeah, right, there'sretargeting, but there's also
(09:49):
prospecting ads that do reallywell from a catalog perspective,
if you have the right imageryin your catalog or if you're
creating, like a separatecatalog, which are some tactics,
but if you know who yourcustomer is, I think static and
this is we talk about testingall the time Like static is so
(10:11):
much easier to test.
Statics, in my opinion, becauseA it forces you to condense what
you're saying into a very clearmessage, where sometimes with
videos, it's a lot easier toramble or get kind of caught in
the weeds or thinking you canexplain a lot, sure.
So we want to focus in onstatics for this reason, not
(10:35):
only because they're they're lowcost, you can test a lot of
variations with it, but it doeshelp you distill a lot of this
message into a clear voice.
Yeah, there's videos.
I don't.
Sometimes, if you're justgetting going, videos are really
hard to do that with.
Speaker 1 (10:53):
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Yeah, statics are a great way tocraft the right or to test the
budgets and the right.
And when we say statics, thisis probably self-explanatory.
(12:22):
It's just essentially imagery.
Imagery just for those peoplewho it's.
It's a, an image that is not,you know, moving, okay, um you
have the ability and for thesake of this conversation.
Speaker 2 (12:35):
A gif is still a static in our mind yeah, yeah,
agreed.
Speaker 1 (12:39):
Um, you have the ability to take five to 10
different messages, put them onthe same static image to narrow
in on what your audience reactsto the best.
Speaker 2 (13:00):
Yeah.
Speaker 1 (13:01):
And then you can very easily say, uh, okay, hey,
let's say, let let's say this Ithink we brought this, this up
before with a swimwear brandthat we've, that we've worked
with in the past, who and asthey drop new swimwear for kids,
they started calling out thebright colors and how that was a
(13:25):
safety feature.
Like, hey, hey, neon colors, soyou can spot your kids anywhere
on a beach or in a pool.
Right, like that's a veryunique benefit.
But you also could say like,hey, like the most trending
colors ever.
Hey, have your, you know, bestlooking kids on the beach.
(13:47):
You know, like there's, youknow.
Or, or uh, it's a testimonialthat says like, oh, I love this
brand.
They have the highest qualityswim trunks for my kids.
Right, those are four differentmessages that you can put on
the same imagery and veryquickly you can start to
understand what's working.
And then you can take thatinformation and give it to the
(14:10):
video team to say, hey, you knowwhat landed the best was the
spotting your kids fast and in asafe manner.
Let's go create a bunch ofvideo content there, and so it's
a.
It's a quicker way to test andget to that kind of conclusions,
right.
Speaker 2 (14:27):
Exactly, and it's a great way of just like testing
out I don't know if you'd callit like riskier messaging, but
it's just, it's easy ways totest out what messages actually
resonate with your audience.
Right, like, for an example Idon't know, let's take, just
cause I saw a company that doesthis recently.
(14:49):
Let's take, like, maybe a men'stestosterone supplement brand
you can start playing as a as acompany.
Right, as a marketing team oryour branding team.
You can start playing aroundwith like okay, like, how do we,
how do we like make thisrelatable to people?
(15:10):
But also, maybe that's not sobland and boring.
Yeah, so a lot of people wouldjump straight to a video, but a
static ad.
Right, like, you could havesomething that has almost
nothing to do with your product.
Like you could just have likeTwo peanuts and say something
(15:31):
like Low T busting your balls.
Speaker 1 (15:37):
Right.
Speaker 2 (15:39):
With an asterisk when it says balls.
Speaker 1 (15:43):
Right.
Speaker 2 (15:46):
Where everyone knows that phrase, right that idiom.
Speaker 1 (15:49):
Right.
Speaker 2 (15:49):
Like, and so that that's how you can kind of throw
together an ad that literallythat's all stock.
Speaker 1 (15:57):
Yeah.
Speaker 2 (15:57):
Like you don't even need imagery for that, Like you
can literally just throw that onan ad.
Yeah, Start playing around withthese ideas that might be a
little bit quote, more edgy, andjust see if that resonates with
people.
Totally Right.
And then you can start honingin on what the actual pain
points are of of your customers.
Right?
Like if you're selling asupplement that's dealing with
(16:18):
testosterone replacement orboosting testosterone, there's
probably a pain point.
You know there's studies outwith people who our generation
has like the lowest T ever.
I guess, compared to ourfather's generation.
So there's, like this, thispain point here that you can
start playing with.
Like hey, like maybe men aren'tfeeling quite up to like their
(16:43):
father's standard, like you cankind of almost start joking
around.
Like, maybe that dynamic oflike reaching your father's
quote expectations, you canstart playing around with the
idea of, hey, t is a huge partof, like men's health.
So, like, how do we starttalking about?
Like ben probably don't feel asgood, yeah, and this is why,
(17:04):
right, like this hidden energything that like they might be
eating, right, they might doeverything right, but they're
still feeling like a lag intheir life.
Yeah, so, like, what painpoints can we like start playing
with in?
our messaging yeah anddistilling that down into
one-liners.
Yeah, and that's really hard todo, right?
Like comedians.
I think if you watch a comedian, what they do so well is they
(17:27):
distill these like everydayexperiences into like one liners
.
Yeah, and that's what makes acomedian a genius is the fact
that they can take theseexperiences that we can all
relate to, but then they'redistilling it into these like
little one-liners and theselittle like you know.
Obviously it's a moving thingwith a comedian, but that's what
(17:50):
they do, like these one-linersthat they create.
Their punchlines is whatthey're called.
Yeah, is that distilling effectof that everyday experience?
But like you don't have to doevery day.
You're not trying to findeverything unique, you're just
honing in on your audience.
Hey, what Sucks about theirexperience, and how do we make
it better?
Speaker 1 (18:10):
Yeah, another cool example like that I saw recently
of exactly kind of what you'resaying into this, like low-t.
You know, hymns is a huge brandright now.
Right, they had the big SuperBowl Commercial that was like
kind of controversial.
But I saw two different ads forHIMS and, like you said, I'm in
(18:35):
this world of, I think men ourage are experiencing the lowest
T imaginable.
Speaker 2 (18:39):
So I see, I think the stat is like our age group is
50 percent lower than ourfather's age group in
testosterone at the same age.
Speaker 1 (18:47):
So, whether you have it or not, I see ed ads all the
time, like all the time, andthough I saw this very distinct
ab version even more now,because health and wellness
doesn't have the same targeting.
Speaker 2 (19:00):
Yeah, yeah.
Speaker 1 (19:02):
And the first ad, and if my son's listening to this,
just plug yours for a second.
The first ad says for the bestsex of your life, and then it's
just hymns and the pill.
Speaker 2 (19:17):
Yeah.
Speaker 1 (19:17):
Right.
And then the other ad is theexact same ad, but the but, the
caption, and this is these arestatics.
The caption was for the bestsex of her life, and so it's
like it's two completely Samemessage, a very similar messages
, but but two viewpoints, twodifferent viewpoints.
Now, if you had to create twodifferent videos, now, if you
(19:40):
had to create Two differentvideos, that's so much more
additional work To understandwhich of those Is going to land
better.
Speaker 2 (19:47):
And then there's also Do you include in one video two
people?
Speaker 1 (19:51):
Yeah, is it from?
Is it the man's point of view?
Like hey, I used to Sex, usedto suck for me, and now it's
awesome.
Versus like From the femalesperspective of like it was
really hard for us to do it'sawesome.
Versus like it's from thefemale's perspective of like it
was really hard for us to do itand now there's radio ads that
do this all the time.
Speaker 2 (20:07):
Never been better.
You know what I mean.
Hey, my husband had this issue,yeah so it's like what now?
Speaker 1 (20:11):
what like I?
You know what is going to bebetter?
Am I as, as the consumer?
Am I going to be moreinterested in the selfishness of
me?
I want this better for me.
Yeah, the pain point versus likeI feel like I'm letting them
down or I don't like myexperience yeah, and what an,
what an awesome ad from hims,because it was literally like
(20:34):
it's just one word best for meversus best for her.
The ad was identical.
I should have taken an image ofit, but it happened within like
the same day that I saw both ofthese and it was like, hey,
that was.
That was very genius.
And now, depending on which isthe winner.
This goes back to messaging andvoice right, because they
obviously know who theircustomer, their target audience
is man, you know, it's probablybetween the ages of 30 and 50
(21:02):
you know, I mean, obviously thatgoes much older, but their
branding is much more to likethe 30 to 50 year olds.
And so now what's really cool isthey, as they really start to
see the winner on the staticsone.
They can go, then double downand create video content, but
then you can take that samestuff and now you're in a
(21:24):
plaster.
Let's say, let's say, thepleasure for her is better than
the pleasure for him.
Speaker 2 (21:29):
That's probably going to be their hero message on
their home page yeah, it's a wayto test the hero message on
your home page.
And then it's also the way tosay hey, this is if this is
working.
Maybe that gives you more ammoto say this is the video.
This is the pain point thatactually matters to them, yeah,
and of course, you're going tohave some success with both.
Speaker 1 (21:53):
Yeah, now, a brand like HIMSS has probably unreal
amounts of investing.
Well, they're putting moremoney into everything.
Speaker 2 (21:59):
Right.
Speaker 1 (22:00):
So they've raised funds.
But these brands that arelistening, who are at this?
Speaker 2 (22:05):
well, hundred thousand dollars.
Speaker 1 (22:06):
Forget this all million dollar, even ten million
dollar, right where putting aproduction together that's gonna
cost you twenty thousanddollars, or some people you know
we're working with brands rightnow who are putting productions
together that are two hundredand fifty thousand dollars.
You want it like.
You don't want to just like a.
Do that based off of 100% trustin the creative agency that
(22:28):
you're working with.
You would like to have a littlebit of data to say this is what
works best.
Speaker 2 (22:34):
These are the pain points that we know have had
success.
Speaker 1 (22:37):
So when money's limited and you only have $5,000
, $10,000, or $20,000, how doyou invest that into the ride?
Or when you don't have anymoney and You're a founder who's
wearing multiple hats, time isyour money, so how do you make
sure that you're putting yourtime into the right creative
pieces and statics?
Speaker 2 (22:58):
are Awesome.
Awesome for that, yeah, andeveryone forgets it too, because
you're just talking about, Imean, there's some, there's some
statics that we have seen thatare literally, like we just
mentioned, a stock image ofsomething, yeah, and a one-liner
with a low and most companiesdon't even have one-liners.
Yeah Right, it's.
(23:19):
Hey, come by from us like thisis what we do, but there's
nothing clever, there's nothinginteresting about the one-liner,
but there's a reason why someof the most viral ads have been
billboards.
Yeah, like, if you do abillboard the right way, that
gets attention, like that'sfunny, that catches the the eye.
I mean, a billboard is just aphysical, static ad, yeah, and
(23:45):
so I like looking at billboardsbecause sometimes billboards are
really underappreciated forjust their creativity, totally.
And there's really badbillboards.
Yeah and then there's billboardsthat obviously are a the more
personal RIP Julia Regan.
But oh yeah, the three stagesof grief for Julia Regan are who
(24:09):
is Julia?
What is Julia?
And now it's.
I miss her too.
Speaker 1 (24:17):
That's a Utah billboard company.
Speaker 2 (24:21):
Three is where you just accept it.
Yeah, I miss Julia.
Speaker 1 (24:25):
I've even seen some billboards that like, or some
static ads, that they take apicture of their billboard
Because their billboards are socatchy.
Speaker 2 (24:32):
We've done it.
Actually, what we've done is wehave created fake ones Created
fake billboards For people.
Like fake billboard images andthen run them as ads and they've
done really well.
So, yeah, nonetheless, if you'rehaving trouble with curating a
(24:54):
funnel approach or just a pathfor your customer and you feel
like, hey, I'm trying thesethings, I'm not really getting
like a ton of traction, a goodcreative reset and this is
something we do in house too isif we feel like we're not really
nailing the message, the bestthing to do is go back and start
(25:16):
doing statics to hone in whatyour message should be.
Yeah, and then from there youcan start creating better videos
and cutting up better, bettervideos.
But often people jump into theI'm trying to say everything all
at once, and even if you mightjust be saying a few things in a
video, but if you don't say theright thing at the right time,
(25:41):
right or in the right way, yeah,it's hard to get a video to be
as successful as it can be,whether it where, if you know
what the message is.
So figure out what the painpoints are of your customers,
right, like, if you are a, Idon't know, let's just take a,
an apparel brand, and I want touse an apparel brand because,
like, it's so benign whateverthe pain point is going to be.
(26:07):
But guess what Comfort did?
Speaker 1 (26:11):
You did a video on Comfort, the hoodie brand yep.
Speaker 2 (26:14):
Their hoodie brand.
I have not done a ton ofresearch into the quality of
Comfort, Sure, yeah, but they'rea hoodie brand.
But what they did is they honedin on a very specific pain
point and that's what theystarted going at all the time
right.
So, what was their pain point?
Speaker 1 (26:35):
Pain point was like mental health, right, yeah, yeah
, like there's a mental healthpandemic right now, epidemic
epidemic.
And so they created this hoodie.
(26:55):
But they made it, I don't know,15 ounces or 20 ounces heavier
enough to say, hey, this isweighted, and there are studies
that suggest that weightedthings like weighted blankets
and weighted clothing can reduceanxiety and therefore help your
mental health everyone can saytheir clothing is comfortable
and high quality and highquality.
Speaker 2 (27:18):
So like that's not really a message that's going to
resonate now.
Yes, you can.
They do a ton of ugc, whichhelps, but again, maybe you're
not in a position where you canstart seeding that much whatever
amount of product they'reseeding a month, which is
probably a lot.
Yeah, we have our guesses, butwe won't go into that now.
Um, but they did hone in onthis idea.
(27:38):
Like you go to their website.
It's about relieving anxiety.
It's about this comfort thatactually helps you.
Yep, not comfort for comfort'ssake all the time.
It's hey, we're going torelieve stress.
We're going to give you thislike mental health benefit
outlet, whatever you call it.
So like, it's almost likecreating a mental cue as well.
(28:01):
Right, like, hey, I'm puttingthis on and I feel better
because of the weight.
Speaker 1 (28:06):
But now they've already reached probably escape
velocity where they don't haveto talk about that message as
much, because most people knowwho they are yeah so again,
you're not in that space yet,but in the beginning that's what
they honed in on yeah, and onesome people I've recognized have
a hard time coming up with theideas right, like, hey, what is
(28:27):
the message here?
One way you can do this is weuse post-purchase surveys all
the time to ask the one questionjust what motivated you to buy,
like, why did you buy from us,why did you buy this product?
And you can just leave that asan open-ended question and you
will just start to get trends ofpeople saying, oh, I bought
(28:48):
this because it helped with myanxiety.
You know, I bought this becausethe oversized hood I'm just
making something up Right.
And then you start to, you know, see things where you're like
oh, we didn't, we didn't reallyrecognize this.
Let's start having that.
Let's test that message in paidads Yep, right, so's start
having that.
Let's test that message in paidads, yep, right.
(29:08):
So that's another way.
Like one yes, you can getcreative.
You can use chat GPT to helpyou come up with some of those
creative ideas.
But you can also just ask yourcustomers what they think and
start incorporating thosemessaging, that messaging, into
your static ads, into your videoads as well.
Speaker 2 (29:23):
Yeah, that's something we love doing.
Speaker 1 (29:24):
Absolutely, it is.
Yeah, that's a little cheatcode.
Speaker 2 (29:27):
Now, statics probably aren't going to work well on
your feed, like from an organicperspective.
So this is very much like anads.
Yes, usually going to be an adsplay.
Yes, just so everyone knowswe're not advocating to go start
putting your only staticimagery in your feed.
Speaker 1 (29:43):
Which is what you're all already doing anyways.
Yeah, but which?
Is what you're all alreadydoing anyways.
Speaker 2 (29:47):
Yeah, but out of no disrespect but figure out and
don't sleep on statics.
Speaker 1 (29:54):
Yeah, people don't talk about it enough.
Speaker 2 (29:57):
Get creative, get funny, like they disappear so
fast too, right?
So like you can test messagingthere that you might be like I
don't know if this is totally onbrand, go test it on a static,
yeah yeah.
And if I don't know if this istotally, on brand.
Speaker 1 (30:09):
Go test it on a static, yeah, yeah, and if
people don't like it and peopleget offended and you're seeing
comments that you don't want,like, just take it down.
Boom, not easy.
Easy is that?
Don't be scared.
Okay, that's it.
I like it, ciao, ciao.
Everyone simple, quick andactionable, yeah, yeah.
Everyone.
Simple, quick and actionable,yeah, yeah, okay, all right,
(30:30):
everybody.
Thank you so much.
Sorry it was so short, butwe'll see you next week.
Thank you so much for listeningto the Unstoppable Marketer
Podcast.
Please go rate and subscribethe podcast, whether it's good
or bad.
We want to hear from youbecause we always want to make
this podcast better.
If you want to get in touchwith me or give me any direct
(30:51):
feedback, please go follow meand get in touch with me.
I am at the Trevor Crump onboth Instagram and TikTok.
Thank you, and we will see younext week.
Yo, what's going on everybody?
Welcome to the UnstoppableMarketer podcast.
With me, as always, is MarkGoldheart.
Mark Goldheart, how are youdoing Good, how are you doing
Wonderful?
How was?
Uh, we had a good night lastnight, you and I.
Yeah, that deserves a littlemore explanation.
Speaker 2 (00:23):
But yeah, yeah, mark and I went on a double date.
Yeah, we did have a nice night.
Speaker 1 (00:26):
Yeah, thank you to our kind guests.
Yeah, we had a client take usto a jazz game Floor seats.
Speaker 2 (00:35):
Floor seats yeah.
Speaker 1 (00:36):
It was the first time I'd ever sat at floor seats.
Speaker 2 (00:38):
I felt way more important than I am.
Speaker 1 (00:40):
Yeah, I agree with that.
Speaker 2 (00:44):
That's how you feel.
Speaker 1 (00:45):
It's different to see these giant of men play
basketball, like they look sonormal on the TV and Then when
you're on the floor you're likethese guys are like oh, that guy
does have a seven-foot wingspan.
Yeah, these guys are like thatis crazy.
Point zero, zero, zero.
One percent of the population.
Speaker 2 (01:03):
Yeah, nba players are just aliens, freaks of nature
like I can't a good way, yeah,yeah not in a bad way, they're
just like.
I was watching that one guy Ican't even remember his name
anymore but His wingspan likehe's probably like six.
I'd bet he's like six, seven,six, eight.
Wingspan of like Seven feetit's crazy and crazy athletic
(01:27):
too, you know, like this guy.
Yeah, can you like a wingspanof seven feet?
Speaker 1 (01:31):
like to pass around that.
Yes, it's just crazy, likecrazy, that's wild, like to get
around that human being.
And then that center forportland was oh, he had to been
like.
Was he like what?
Seven four, seven three, yeah,something like that.
He didn't have to jump when hedunked.
Speaker 2 (01:44):
You're just like and for those who don't know, I'm
not a tall guy, I'm only 5'8",5'9" Like I think.
Officially I'm like 5'8 1⁄2".
Speaker 1 (01:54):
Yeah.
Speaker 2 (01:56):
Like my wife is taller than me.
I think that I'm 5'10", but nowI maybe remeasure myself.
Yeah, maybe I'm slightly over,maybe I'm slightly under, and
I'm not embarrassed by my heightor insecure about my height,
but like but you, you juststanding next to one of those
guys, you're like holy cow,these guys are giants benson
boone was there as well.
Speaker 1 (02:17):
Yeah, he's a new sit right next to us.
Speaker 2 (02:20):
He's the new cat on the scene right yeah, everyone's
the new cat on the scene right.
He's the new Tom.
Speaker 1 (02:24):
Cat in the alley, as they say, as the 80-year-olds
say the new Tom Cat in the alley?
Speaker 2 (02:33):
Yeah, when he walks around, all the girls get a
little star-eyed yeah.
Speaker 1 (02:42):
I sent a video to my daughters and they were way
excited because my 12-year-oldloves him.
So that was it.
That was the uh.
There's the explanation.
What are we talking about today?
What do you want to jam about?
Well, it's going to be ashorter episode today guys.
We're just letting you knowthat, but we're going to just
talk meat and potatoes Like it'sgoing to be juicy meat and
potatoes.
Speaker 2 (03:02):
It be a nice little pot roast if you're ready for
your easter dinners yeah,exactly or lunches, or brunches
or whatever people do now yeah,all the above.
What do you do?
Do you like to do a nice ham oneaster, a honey baked ham?
Speaker 1 (03:18):
we usually go to my parents and they, they do
something and I just honestly, Ican't remember what they do?
Speaker 2 (03:23):
They just do stuff.
Yeah, I don't think we doanything specific.
Speaker 1 (03:26):
That's cool.
My kids, though, love Eastermore than any other holiday.
Really.
Yeah, they like, really like.
When you ask them like if youask my like six year old and say
what are your favorite holidays, she'll say Easter.
Speaker 2 (03:38):
Really she loves the egg hunt over.
Speaker 1 (03:40):
Christmas, which is interesting.
Speaker 2 (03:42):
Well, it's more fun.
It's like springtime you getthat first real vitamin D hit
from the sun.
Speaker 1 (03:51):
Yeah, I always loved Easter as a kid.
My parents made Easter reallycool, but my parents were really
holiday.
They were big-time holidaypeople.
Holidays were big in my houseand everyone was yeah, I think
Christmas was big in my houseand that's kind of it.
Speaker 2 (04:04):
Easter was fun.
Yeah, we were big in my houseand everyone was.
Yeah, I think Christmas was bigin my house and that's kind of
it.
Like Easter was like fun.
Speaker 1 (04:08):
Yeah, we were big, we went big on everything.
Yeah, we were not that.
But anyways.
Speaker 2 (04:13):
well, we have had some questions that we've seen
through clients and you know, Ithink we've seen from people
that listen how do you do sometactics on a budget?
How?
Speaker 1 (04:24):
do you do tactics on a budget?
Yeah, because you.
Speaker 2 (04:26):
Because sometimes we talk about, like, content
creation.
It's like, okay, that's videos,okay, like we need a
videographer, or sure I can filmit on my iPhone, but maybe that
doesn't cost a lot of money,but that's a lot of time.
Sometimes you're trying toscript things out.
Maybe you have never scriptsomething out, so it's yeah
Right.
Like think about how long ittook you to make your first
(04:47):
video.
Speaker 1 (04:48):
Well, I mean even still to this day like just
about any TikTok video that Icreate takes me at least an hour
at least for the filming andit's not.
No, probably for everything.
No, no, I take that back.
I bet that every one of myTikTok videos, or Instagram
videos, like reels, take mebetween an hour and two hours.
(05:08):
Okay, between scripting Now.
Speaker 2 (05:12):
Yeah now, but at the beginning, like because a lot of
people don't have experiencecreating.
Speaker 1 (05:17):
Yeah, there's just a lot of.
Speaker 2 (05:19):
Probably three hours.
Speaker 1 (05:20):
Yeah, yeah, I mean I am trying to do things a little
higher.
When I say higher quality, Idon't mean higher quality like
production.
Speaker 2 (05:29):
I mean just trying to cut it.
Better information.
Speaker 1 (05:33):
Versus, like sometimes I used to just pull
out my phone and say my thoughtsand and that would take me 30
minutes and then 15 minutes toedit, but nonetheless the point
you're making is sometimes justeven editing a video is can seem
overwhelming.
Yeah, whether you have thebudget or not, yeah for it, you
(05:58):
know.
Speaker 2 (05:58):
So there's a time cost there and a very nice
avenue to explore some creativepossibilities.
That sometimes gets overlooked,kind of like a you know the
(06:19):
redheaded stepchild Of creative.
Speaker 1 (06:22):
Of creative.
I think there's a big whatwe're kind of trying to get at
here is.
I can say that my wife'sredheaded, so it's not what
we're trying to say here is wetalk a lot about video, and
everyone talks a lot about video, and for a good reason yeah,
obviously there's a good reasonbut I think that by doing that,
(06:43):
not just us but other people whojust talk about the things that
work the best, do disservice tostatic imagery and static ads
and static content.
Yes, that can also do very well.
Speaker 2 (07:01):
Like for example, we do have ad accounts where the
best performing creative and youknow everyone will be like
that's bottom funnel, it's likeno, actually it's not, it's but
static.
Yeah, you still, we still havea lot of video happening, but
yeah I think sometimes peoplejust forget that.
(07:24):
Hey, static is an avenue, andthe reason why we want to talk
static is because I think staticalso helps you hone in certain
value propositions and add copyand messages in a way that's a
little more clear for you toconceptualize.
(07:44):
In a way that's a little moreclear for you to conceptualize,
I think sometimes if you'regetting going on a low budget,
like if you're trying to come upwith a script, there's a lot of
, there's just so many moremoving parts to a video,
literally Totally, that it'sharder to maintain.
Like, okay, here's a, here's my, my hook, here's the, the
(08:05):
message, here's like what, what?
would be considered like thehero content, or the call to
action, or here's the body.
How do you mix and mingle allof it together?
Well, a static doesn't have alot of those components to it,
right like it's literally justan image, and you're going to
have, generally, what's the mainbenefit?
Speaker 1 (08:27):
yeah, you kind of have the feature.
You kind of have to tie the,the hook and the message in at
the same time, whereas and youdistill it down to a very easy
to understand, very digestibleyeah, where's the video where's
the video?
You don't have to do thatoftentimes.
And so if you go at like averagewatch time of ads, sometimes
(08:47):
people don't even get to themessage, right, they might yeah,
most people don't.
Yeah, things might beinteresting enough for them to
click on it, but they may nottotally understand the benefit
that they're calling out or theproblem that it's solving, or
whatever, because they only gotthrough the first six seconds of
the video, correct.
Speaker 2 (09:06):
And so, yeah, I think making a video, um, in theory,
is not like that complicated ofa process, but there's just a
lot more to it than saying hey,here is a static.
I mean, for a great example iswe have some ad accounts where a
(09:27):
DPA like a dynamic product ador they used to be known as just
catalog ads Yep, and we haveour own things that we do to
these dynamic ads.
But there's dynamic ads thatperform incredibly well with the
right imagery and the rightmessage yeah, and the right
segments and the right message,yeah, and the right segments.
Obviously, yeah, right, there'sretargeting, but there's also
(09:49):
prospecting ads that do reallywell from a catalog perspective,
if you have the right imageryin your catalog or if you're
creating, like a separatecatalog, which are some tactics,
but if you know who yourcustomer is, I think static and
this is we talk about testingall the time Like static is so
(10:11):
much easier to test.
Statics, in my opinion, becauseA it forces you to condense what
you're saying into a very clearmessage, where sometimes with
videos, it's a lot easier toramble or get kind of caught in
the weeds or thinking you canexplain a lot, sure.
So we want to focus in onstatics for this reason, not
(10:35):
only because they're they're lowcost, you can test a lot of
variations with it, but it doeshelp you distill a lot of this
message into a clear voice.
Yeah, there's videos.
I don't.
Sometimes, if you're justgetting going, videos are really
hard to do that with.
Speaker 1 (10:53):
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Yeah, statics are a great way tocraft the right or to test the
budgets and the right.
And when we say statics, thisis probably self-explanatory.
(12:22):
It's just essentially imagery.
Imagery just for those peoplewho it's.
It's a, an image that is not,you know, moving, okay, um you
have the ability and for thesake of this conversation.
Speaker 2 (12:35):
A gif is still a static in our mind yeah, yeah,
agreed.
Speaker 1 (12:39):
Um, you have the ability to take five to 10
different messages, put them onthe same static image to narrow
in on what your audience reactsto the best.
Speaker 2 (13:00):
Yeah.
Speaker 1 (13:01):
And then you can very easily say, uh, okay, hey,
let's say, let let's say this Ithink we brought this, this up
before with a swimwear brandthat we've, that we've worked
with in the past, who and asthey drop new swimwear for kids,
they started calling out thebright colors and how that was a
(13:25):
safety feature.
Like, hey, hey, neon colors, soyou can spot your kids anywhere
on a beach or in a pool.
Right, like that's a veryunique benefit.
But you also could say like,hey, like the most trending
colors ever.
Hey, have your, you know, bestlooking kids on the beach.
(13:47):
You know, like there's, youknow.
Or, or uh, it's a testimonialthat says like, oh, I love this
brand.
They have the highest qualityswim trunks for my kids.
Right, those are four differentmessages that you can put on
the same imagery and veryquickly you can start to
understand what's working.
And then you can take thatinformation and give it to the
(14:10):
video team to say, hey, you knowwhat landed the best was the
spotting your kids fast and in asafe manner.
Let's go create a bunch ofvideo content there, and so it's
a.
It's a quicker way to test andget to that kind of conclusions,
right.
Speaker 2 (14:27):
Exactly, and it's a great way of just like testing
out I don't know if you'd callit like riskier messaging, but
it's just, it's easy ways totest out what messages actually
resonate with your audience.
Right, like, for an example Idon't know, let's take, just
cause I saw a company that doesthis recently.
(14:49):
Let's take, like, maybe a men'stestosterone supplement brand
you can start playing as a as acompany.
Right, as a marketing team oryour branding team.
You can start playing aroundwith like okay, like, how do we,
how do we like make thisrelatable to people?
(15:10):
But also, maybe that's not sobland and boring.
Yeah, so a lot of people wouldjump straight to a video, but a
static ad.
Right, like, you could havesomething that has almost
nothing to do with your product.
Like you could just have likeTwo peanuts and say something
(15:31):
like Low T busting your balls.
Speaker 1 (15:37):
Right.
Speaker 2 (15:39):
With an asterisk when it says balls.
Speaker 1 (15:43):
Right.
Speaker 2 (15:46):
Where everyone knows that phrase, right that idiom.
Speaker 1 (15:49):
Right.
Speaker 2 (15:49):
Like, and so that that's how you can kind of throw
together an ad that literallythat's all stock.
Speaker 1 (15:57):
Yeah.
Speaker 2 (15:57):
Like you don't even need imagery for that, Like you
can literally just throw that onan ad.
Yeah, Start playing around withthese ideas that might be a
little bit quote, more edgy, andjust see if that resonates with
people.
Totally Right.
And then you can start honingin on what the actual pain
points are of of your customers.
Right?
Like if you're selling asupplement that's dealing with
(16:18):
testosterone replacement orboosting testosterone, there's
probably a pain point.
You know there's studies outwith people who our generation
has like the lowest T ever.
I guess, compared to ourfather's generation.
So there's, like this, thispain point here that you can
start playing with.
Like hey, like maybe men aren'tfeeling quite up to like their
(16:43):
father's standard, like you cankind of almost start joking
around.
Like, maybe that dynamic oflike reaching your father's
quote expectations, you canstart playing around with the
idea of, hey, t is a huge partof, like men's health.
So, like, how do we starttalking about?
Like ben probably don't feel asgood, yeah, and this is why,
(17:04):
right, like this hidden energything that like they might be
eating, right, they might doeverything right, but they're
still feeling like a lag intheir life.
Yeah, so, like, what painpoints can we like start playing
with in?
our messaging yeah anddistilling that down into
one-liners.
Yeah, and that's really hard todo, right?
Like comedians.
I think if you watch a comedian, what they do so well is they
(17:27):
distill these like everydayexperiences into like one liners
.
Yeah, and that's what makes acomedian a genius is the fact
that they can take theseexperiences that we can all
relate to, but then they'redistilling it into these like
little one-liners and theselittle like you know.
Obviously it's a moving thingwith a comedian, but that's what
(17:50):
they do, like these one-linersthat they create.
Their punchlines is whatthey're called.
Yeah, is that distilling effectof that everyday experience?
But like you don't have to doevery day.
You're not trying to findeverything unique, you're just
honing in on your audience.
Hey, what Sucks about theirexperience, and how do we make
it better?
Speaker 1 (18:10):
Yeah, another cool example like that I saw recently
of exactly kind of what you'resaying into this, like low-t.
You know, hymns is a huge brandright now.
Right, they had the big SuperBowl Commercial that was like
kind of controversial.
But I saw two different ads forHIMS and, like you said, I'm in
(18:35):
this world of, I think men ourage are experiencing the lowest
T imaginable.
Speaker 2 (18:39):
So I see, I think the stat is like our age group is
50 percent lower than ourfather's age group in
testosterone at the same age.
Speaker 1 (18:47):
So, whether you have it or not, I see ed ads all the
time, like all the time, andthough I saw this very distinct
ab version even more now,because health and wellness
doesn't have the same targeting.
Speaker 2 (19:00):
Yeah, yeah.
Speaker 1 (19:02):
And the first ad, and if my son's listening to this,
just plug yours for a second.
The first ad says for the bestsex of your life, and then it's
just hymns and the pill.
Speaker 2 (19:17):
Yeah.
Speaker 1 (19:17):
Right.
And then the other ad is theexact same ad, but the but, the
caption, and this is these arestatics.
The caption was for the bestsex of her life, and so it's
like it's two completely Samemessage, a very similar messages
, but but two viewpoints, twodifferent viewpoints.
Now, if you had to create twodifferent videos, now, if you
(19:40):
had to create Two differentvideos, that's so much more
additional work To understandwhich of those Is going to land
better.
Speaker 2 (19:47):
And then there's also Do you include in one video two
people?
Speaker 1 (19:51):
Yeah, is it from?
Is it the man's point of view?
Like hey, I used to Sex, usedto suck for me, and now it's
awesome.
Versus like From the femalesperspective of like it was
really hard for us to do it'sawesome.
Versus like it's from thefemale's perspective of like it
was really hard for us to do itand now there's radio ads that
do this all the time.
Speaker 2 (20:07):
Never been better.
You know what I mean.
Hey, my husband had this issue,yeah so it's like what now?
Speaker 1 (20:11):
what like I?
You know what is going to bebetter?
Am I as, as the consumer?
Am I going to be moreinterested in the selfishness of
me?
I want this better for me.
Yeah, the pain point versus likeI feel like I'm letting them
down or I don't like myexperience yeah, and what an,
what an awesome ad from hims,because it was literally like
(20:34):
it's just one word best for meversus best for her.
The ad was identical.
I should have taken an image ofit, but it happened within like
the same day that I saw both ofthese and it was like, hey,
that was.
That was very genius.
And now, depending on which isthe winner.
This goes back to messaging andvoice right, because they
obviously know who theircustomer, their target audience
is man, you know, it's probablybetween the ages of 30 and 50
(21:02):
you know, I mean, obviously thatgoes much older, but their
branding is much more to likethe 30 to 50 year olds.
And so now what's really cool isthey, as they really start to
see the winner on the staticsone.
They can go, then double downand create video content, but
then you can take that samestuff and now you're in a
(21:24):
plaster.
Let's say, let's say, thepleasure for her is better than
the pleasure for him.
Speaker 2 (21:29):
That's probably going to be their hero message on
their home page yeah, it's a wayto test the hero message on
your home page.
And then it's also the way tosay hey, this is if this is
working.
Maybe that gives you more ammoto say this is the video.
This is the pain point thatactually matters to them, yeah,
and of course, you're going tohave some success with both.
Speaker 1 (21:53):
Yeah, now, a brand like HIMSS has probably unreal
amounts of investing.
Well, they're putting moremoney into everything.
Speaker 2 (21:59):
Right.
Speaker 1 (22:00):
So they've raised funds.
But these brands that arelistening, who are at this?
Speaker 2 (22:05):
well, hundred thousand dollars.
Speaker 1 (22:06):
Forget this all million dollar, even ten million
dollar, right where putting aproduction together that's gonna
cost you twenty thousanddollars, or some people you know
we're working with brands rightnow who are putting productions
together that are two hundredand fifty thousand dollars.
You want it like.
You don't want to just like a.
Do that based off of 100% trustin the creative agency that
(22:28):
you're working with.
You would like to have a littlebit of data to say this is what
works best.
Speaker 2 (22:34):
These are the pain points that we know have had
success.
Speaker 1 (22:37):
So when money's limited and you only have $5,000
, $10,000, or $20,000, how doyou invest that into the ride?
Or when you don't have anymoney and You're a founder who's
wearing multiple hats, time isyour money, so how do you make
sure that you're putting yourtime into the right creative
pieces and statics?
Speaker 2 (22:58):
are Awesome.
Awesome for that, yeah, andeveryone forgets it too, because
you're just talking about, Imean, there's some, there's some
statics that we have seen thatare literally, like we just
mentioned, a stock image ofsomething, yeah, and a one-liner
with a low and most companiesdon't even have one-liners.
Yeah Right, it's.
(23:19):
Hey, come by from us like thisis what we do, but there's
nothing clever, there's nothinginteresting about the one-liner,
but there's a reason why someof the most viral ads have been
billboards.
Yeah, like, if you do abillboard the right way, that
gets attention, like that'sfunny, that catches the the eye.
I mean, a billboard is just aphysical, static ad, yeah, and
(23:45):
so I like looking at billboardsbecause sometimes billboards are
really underappreciated forjust their creativity, totally.
And there's really badbillboards.
Yeah and then there's billboardsthat obviously are a the more
personal RIP Julia Regan.
But oh yeah, the three stagesof grief for Julia Regan are who
(24:09):
is Julia?
What is Julia?
And now it's.
I miss her too.
Speaker 1 (24:17):
That's a Utah billboard company.
Speaker 2 (24:21):
Three is where you just accept it.
Yeah, I miss Julia.
Speaker 1 (24:25):
I've even seen some billboards that like, or some
static ads, that they take apicture of their billboard
Because their billboards are socatchy.
Speaker 2 (24:32):
We've done it.
Actually, what we've done is wehave created fake ones Created
fake billboards For people.
Like fake billboard images andthen run them as ads and they've
done really well.
So, yeah, nonetheless, if you'rehaving trouble with curating a
(24:54):
funnel approach or just a pathfor your customer and you feel
like, hey, I'm trying thesethings, I'm not really getting
like a ton of traction, a goodcreative reset and this is
something we do in house too isif we feel like we're not really
nailing the message, the bestthing to do is go back and start
(25:16):
doing statics to hone in whatyour message should be.
Yeah, and then from there youcan start creating better videos
and cutting up better, bettervideos.
But often people jump into theI'm trying to say everything all
at once, and even if you mightjust be saying a few things in a
video, but if you don't say theright thing at the right time,
(25:41):
right or in the right way, yeah,it's hard to get a video to be
as successful as it can be,whether it where, if you know
what the message is.
So figure out what the painpoints are of your customers,
right, like, if you are a, Idon't know, let's just take a,
an apparel brand, and I want touse an apparel brand because,
like, it's so benign whateverthe pain point is going to be.
(26:07):
But guess what Comfort did?
Speaker 1 (26:11):
You did a video on Comfort, the hoodie brand yep.
Speaker 2 (26:14):
Their hoodie brand.
I have not done a ton ofresearch into the quality of
Comfort, Sure, yeah, but they'rea hoodie brand.
But what they did is they honedin on a very specific pain
point and that's what theystarted going at all the time
right.
So, what was their pain point?
Speaker 1 (26:35):
Pain point was like mental health, right, yeah, yeah
, like there's a mental healthpandemic right now, epidemic
epidemic.
And so they created this hoodie.
(26:55):
But they made it, I don't know,15 ounces or 20 ounces heavier
enough to say, hey, this isweighted, and there are studies
that suggest that weightedthings like weighted blankets
and weighted clothing can reduceanxiety and therefore help your
mental health everyone can saytheir clothing is comfortable
and high quality and highquality.
Speaker 2 (27:18):
So like that's not really a message that's going to
resonate now.
Yes, you can.
They do a ton of ugc, whichhelps, but again, maybe you're
not in a position where you canstart seeding that much whatever
amount of product they'reseeding a month, which is
probably a lot.
Yeah, we have our guesses, butwe won't go into that now.
Um, but they did hone in onthis idea.
(27:38):
Like you go to their website.
It's about relieving anxiety.
It's about this comfort thatactually helps you.
Yep, not comfort for comfort'ssake all the time.
It's hey, we're going torelieve stress.
We're going to give you thislike mental health benefit
outlet, whatever you call it.
So like, it's almost likecreating a mental cue as well.
(28:01):
Right, like, hey, I'm puttingthis on and I feel better
because of the weight.
Speaker 1 (28:06):
But now they've already reached probably escape
velocity where they don't haveto talk about that message as
much, because most people knowwho they are yeah so again,
you're not in that space yet,but in the beginning that's what
they honed in on yeah, and onesome people I've recognized have
a hard time coming up with theideas right, like, hey, what is
(28:27):
the message here?
One way you can do this is weuse post-purchase surveys all
the time to ask the one questionjust what motivated you to buy,
like, why did you buy from us,why did you buy this product?
And you can just leave that asan open-ended question and you
will just start to get trends ofpeople saying, oh, I bought
(28:48):
this because it helped with myanxiety.
You know, I bought this becausethe oversized hood I'm just
making something up Right.
And then you start to, you know, see things where you're like
oh, we didn't, we didn't reallyrecognize this.
Let's start having that.
Let's test that message in paidads Yep, right, so's start
having that.
Let's test that message in paidads, yep, right.
(29:08):
So that's another way.
Like one yes, you can getcreative.
You can use chat GPT to helpyou come up with some of those
creative ideas.
But you can also just ask yourcustomers what they think and
start incorporating thosemessaging, that messaging, into
your static ads, into your videoads as well.
Speaker 2 (29:23):
Yeah, that's something we love doing.
Speaker 1 (29:24):
Absolutely, it is.
Yeah, that's a little cheatcode.
Speaker 2 (29:27):
Now, statics probably aren't going to work well on
your feed, like from an organicperspective.
So this is very much like anads.
Yes, usually going to be an adsplay.
Yes, just so everyone knowswe're not advocating to go start
putting your only staticimagery in your feed.
Speaker 1 (29:43):
Which is what you're all already doing anyways.
Yeah, but which?
Is what you're all alreadydoing anyways.
Speaker 2 (29:47):
Yeah, but out of no disrespect but figure out and
don't sleep on statics.
Speaker 1 (29:54):
Yeah, people don't talk about it enough.
Speaker 2 (29:57):
Get creative, get funny, like they disappear so
fast too, right?
So like you can test messagingthere that you might be like I
don't know if this is totally onbrand, go test it on a static,
yeah yeah.
And if I don't know if this istotally, on brand.
Speaker 1 (30:09):
Go test it on a static, yeah, yeah, and if
people don't like it and peopleget offended and you're seeing
comments that you don't want,like, just take it down.
Boom, not easy.
Easy is that?
Don't be scared.
Okay, that's it.
I like it, ciao, ciao.
Everyone simple, quick andactionable, yeah, yeah.
Everyone.
Simple, quick and actionable,yeah, yeah, okay, all right,
(30:30):
everybody.
Thank you so much.
Sorry it was so short, butwe'll see you next week.
Thank you so much for listeningto the Unstoppable Marketer
Podcast.
Please go rate and subscribethe podcast, whether it's good
or bad.
We want to hear from youbecause we always want to make
this podcast better.
If you want to get in touchwith me or give me any direct
(30:51):
feedback, please go follow meand get in touch with me.
I am at the Trevor Crump onboth Instagram and TikTok.
Thank you, and we will see younext week.
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