In this episode of the Unstoppable Marketer podcast, hosts interview Kimberly O'Connell, founder and CEO of Brixley Bag, about her journey as a content creator and entrepreneur. Kimberly shares insights on balancing personal life with content creation, the importance of authenticity in social media, and how her TikTok success has impacted her business. The conversation also touches on the challenges of maintaining privacy as an influencer and the evolving landscape of social media marketing.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
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Transcript
Episode Transcript
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Speaker 1 (00:00):
What are those?
What's that?
Packing cube set what's thattoiletry bag?
I mean, it's my business, butI'm not here being like hey,
here's this brand, buy it.
When you tell someone to dosomething, they're not going to
do it.
They have to decide themselvesto purchase it.
Speaker 3 (00:12):
Yo, what's going on everybody?
Welcome to the UnstoppableMarketer Podcast.
With me, as always, is MarkGoldhart, my lovely co-host.
How are you?
Great, wonderful, good Doing?
Well, we're back to like aschizophrenic spring in Utah
like 70 degrees earlier thisweek and blizzard this morning.
Speaker 2 (00:30):
Yeah, third or second winter.
Speaker 3 (00:32):
Yes, one of the two.
Speaker 2 (00:34):
Yeah.
Speaker 3 (00:35):
So it's like when hobbits call it like second
breakfast.
We have second winter, secondwinter yeah, that's right.
Well, I'm excited for ourpodcast today.
Speaker 2 (00:45):
We missed.
Last week we were in Austin.
Oh, it was lovely in Austin,though Austin's such a cool city
.
Speaker 3 (00:51):
It was good food and good weather the best food.
It was really good.
Speaker 2 (00:57):
It's just such a better food scene than we have
here.
Yeah, it was much more fun Inways.
In Utah.
Yeah, no offense, utah.
Maybe I just don't get outenough here.
More fun in ways In Utah, yeah,yeah.
But no offense Utah.
Maybe I just don't get outenough here.
Speaker 3 (01:09):
So probably we got an awesome guest today.
Speaker 2 (01:12):
Yeah, I'm excited.
Speaker 3 (01:13):
She's just been sitting here patiently.
Speaker 2 (01:15):
What do?
Speaker 3 (01:15):
you think?
Speaker 1 (01:16):
I've never been to Austin.
I'm like, can you take me?
Yeah, where are we going?
Speaker 3 (01:20):
We'll take.
We'll take you.
Speaker 1 (01:21):
Is it Texas?
Right, austin, texas, I'veheard the food's amazing.
Speaker 3 (01:24):
The capital we learned.
I thought it was Dallas.
Speaker 1 (01:27):
Yeah.
Speaker 3 (01:27):
I always thought Texas, the capital of Texas, was
Dallas.
Speaker 2 (01:29):
personally, I probably would have known it in
fifth grade.
I never thought that because Itook geography.
Speaker 3 (01:33):
Mark is intelligent, more intelligent.
Speaker 1 (01:35):
No wonder he knows.
We don't know, but he knowsWell the random voice you are
hearing introduce uh is kimberlyo'connell.
Speaker 3 (01:42):
I realized we just like started talking.
Kimberly o'connell, the uhfounder and ceo of brixley bag,
aka the tortoise queen, aka theranch hand all of, I mean
everything, everything added on.
Speaker 1 (01:54):
Just keep going.
It makes me, makes me soundbetter.
You just keep going with itgood morning and welcome thank
you for having me on here.
Speaker 3 (01:59):
I'm excited to be here good, and we have your
husband here with us too yes,ethan's in the background.
Speaker 1 (02:03):
we up, we should have .
We should have put a mic inthere.
I bet he'd give us some goodcommentary he would he's funny,
he's way funnier than me, or hecould be a fact checker.
Speaker 3 (02:09):
He could be our fact checker.
Speaker 1 (02:17):
That's true.
Speaker 3 (02:18):
That's welcome thank you, thank you so okay, so a
little background here.
Speaker 1 (02:23):
So I found you on the street, on the street, yeah.
Speaker 3 (02:29):
I saw you as, hey, you look interesting, do you
want to go on a podcast?
No, I found you, uh, throughTikTok.
Yeah, which is probably how alot of people have discovered
you.
You've kind of blown up, atleast that's what it looks like
to me.
It looks like to me that therewas this like almost overnight
success.
So just for everybody who knowslike Kimberly just does like
day in the life content but butis very amusing with your
(02:52):
commentary throughout it Right,and you?
intertwine business and familyand farm life, and tortoises, et
cetera, et cetera.
How long have you been doingthat for?
Speaker 1 (03:01):
So it'll be a year in May.
So yes, you did blow up, so Ijust hit a million followers on
like last saturday and it's beenless than a year and so really
it has been like kind of anovernight sensation in a way, in
a tiktok way, because you know,um, I mean, it takes people
sometimes a long time to getfollowers that way.
But I feel like I, like yousaid, I think it's just been an
(03:21):
overnight thing and it's so, soawesome, it's so cool.
Speaker 2 (03:24):
So okay.
Speaker 3 (03:25):
Did you just start?
What are we?
Speaker 2 (03:26):
dealing with Like tortoises or turtles.
Speaker 1 (03:28):
Tortoises, tortoises.
Speaker 3 (03:29):
Yeah, so turtles swim , turtles swim.
Speaker 1 (03:30):
Yeah, Turtles swim.
So if I put my tortoise in thewater they'd sink and die.
So tortoises.
Speaker 3 (03:45):
So we have six.
Speaker 2 (03:45):
They're.
That's crazy, they're cool.
Speaker 1 (03:46):
100 years yeah, they're cool, amazing.
Yeah, okay, so you started.
Those are not native here,though.
They're not, no, no, so it'slike usually like a, so that's a
desert tortoise, or like adesert spur tortoise is kind of
what they say, because they havelike little spurs on their back
and so they're more native toarizona.
Speaker 3 (03:58):
Stuff like that they like thrive in arizona that's
where you're from, that's whereI'm from, and so my parents
still'm from, and so my parentsstill have two.
Speaker 2 (04:03):
Okay.
Speaker 1 (04:03):
And so I grew up with two, and then Are these the
second generation of those two?
No, they're completelydifferent.
They all kind of they kind ofcame all in Like because we have
six.
They didn't all come six at atime.
We kind of like spread it out,kind of thing.
They all kind of randomly cameinto our lives.
Speaker 2 (04:19):
Truly Amazing, weird.
Speaker 1 (04:21):
Yeah, that's awesome.
Speaker 2 (04:21):
Yeah, wait, let's talk about tortoises for a
second.
Speaker 1 (04:24):
No one cares about marketing.
Yes, yeah.
Speaker 2 (04:26):
Please, so you don't breed them.
Speaker 1 (04:29):
So we don't breed them, I mean, yet They'll
probably breed themselves.
Speaker 2 (04:32):
You have males and females.
Speaker 1 (04:34):
So with tortoises it takes you a long time Unless you
go to, and I don't really careright now, so you'll just find
out when you find out, so we'llfind out.
When we find out, it usuallytakes between I've heard, I mean
, I'm not a tortoise expertbetween like 10 to 15 years to
find out.
So we know one of ours is amale For sure, 100% a male.
(04:55):
How did you discover that?
Speaker 2 (04:57):
Have you raised them all?
Speaker 1 (04:58):
from hatchlings.
Speaker 3 (05:05):
Or you've just picked them up as adults.
Do you know the age of all ofyour tortoises?
No, you count the number ofwhat was the old wives tale the
rings around the tree.
Speaker 1 (05:12):
Okay, so we started with two, so not my parents two,
we started with two, anyway.
So I literally dragged him,actually dragged him because he
hates reptiles, even thoughtortoises are reptiles.
He hated reptiles.
So I dragged him to a reptileexpo and know, tortoise are
reptiles, he hated reptiles.
So I dragged him to a reptileexpo and I was like, please, I
love reptiles.
Speaker 2 (05:27):
so I'm like let's just go see the snakes and I
love reptiles.
Yeah, they're cool.
I grew up with reptiles sameexactly lizards so he just hated
reptiles and I was like, please, we had some tortoises did you
some small ones, oh nice, andthey all escaped oh well, there
you go they're just probably aneighbor.
A neighbor found one.
They're probably in my backyardright now, like five years
later.
Speaker 1 (05:46):
Oh, that's cool.
Speaker 2 (05:46):
You found them five years later A neighbor found one
five years later.
Speaker 1 (05:49):
I'm telling you they're hard.
No, they actually are.
They actually are hardy.
So we went to this reptile expoand Ethan saw the tortoises
there was two and they'reprobably that big at.
He saw them and he's like arethese the ones?
Your parents have them?
Yeah, those are them.
He's like what if we got two?
And I'm like sure, I lovereptiles, I grew up with them.
Yeah, not a big deal to me.
So we bring home the two and welive with them for you know, a
(06:11):
few years.
We take care of them and then,and then a couple years later,
his dad well, about a year later, his dad loved our tortoises so
much he's like I'm gonna buy mydad two for christmas.
So then he goes and buys hisdad to for Christmas.
About a year later after thathis dad goes to Japan for for
work and is like will youbabysit my tortoises?
So Ethan's like yeah, so bringthem over.
So now we have four.
And then his dad gets home fromJapan, is like but then doesn't
(06:34):
really ever come get them.
Speaker 2 (06:36):
So we so we kind of legally adopted them.
Speaker 1 (06:38):
We legally adopted them.
So then we have four, right?
So then my friend calls me,from arizona, and is like I
found this tortoise on the sideof the road.
I know you already have four.
I have one on the side of theroad.
He's big, he's, I need him, heneeds to go somewhere because I
don't know how big was he?
He was about okay, and I guessI relative big I mean yeah yeah,
(06:59):
because they can get that big.
But he's was big for what we hadand so we got him.
So so then we got five.
Then our last one some girl hadseen my TikToks.
I just started on TikTok, juststarted posting my TikToks, and
some girl reached out to me andwas like we have a little
tortoise and he lives in a box.
Right now we're in Minnesota,we're in Minnesota and it's cold
(07:21):
here and we don't let him outand he just stays in his box
inside all day.
And so I just feel bad.
Can you please take him?
Like he would live such abetter life with you.
So I was like sure you knowyou're in Minnesota.
I don't know how we're going tolike plan that you can't just
ship him in a box.
Speaker 3 (07:34):
Right.
Speaker 1 (07:35):
And so, like I kind of went back and forth with her,
she's like, well, what if?
What if we came this weekend?
So really, truly, I'm likethinking, like it's not, that's
not going to happen, like OK.
So then all of a sudden shetexts me that weekend and she
was like we're in Utah withSteven.
(08:00):
His name was Steven, we're inUtah with Steven the tortoise.
The tortoise name was Steven,that big, and he, I think, is
the oldest of the bunch and sobut he's the smallest because he
didn't get out, he didn't getthe sunlight, he didn't get the
area he needed, he just didn'tgrow so he didn't grow so that's
woodle baby steven and he islike our prized possession, like
that is the one that everyone Imean.
I came out with a coloring bookof him, like I came came out
(08:22):
with shirts, like he is asensation.
Speaker 2 (08:24):
So that's how we got our six.
Speaker 3 (08:26):
So they're all kind of randomly.
I think it's great he's got apersonality.
Speaker 1 (08:29):
Yeah, widow Baby Steven.
Speaker 3 (08:30):
Widow Baby Steven Widow.
Speaker 1 (08:31):
Baby Steven.
Yeah, so it's not just Stevenanymore.
Speaker 3 (08:37):
It's now Widow Baby.
Speaker 1 (08:38):
Steven, nice, yeah, I can't even yeah.
Oh yeah, so they just drove,and then they dropped him off
and they drove back.
Speaker 3 (08:44):
How big were you at that time?
Speaker 1 (08:47):
Oh not, I mean maybe 100,000 followers at that time.
Speaker 3 (08:50):
Okay, I mean that's pretty big.
Yeah, sorry, I shouldn't sayI'm like oh, no nothing.
I'm sitting here with like50,000 followers and she's like,
oh, not that much, not thatmuch.
Speaker 1 (08:59):
Yeah yeah, people just love the turtle content or
the tortoise, so that's how Iwhy kind of blew up on tiktok
was my tortoise content actuallybefore that.
I don't know if you care enough, but before that for a couple
years I did brixley on tiktok.
I don't know if you ever knewabout that.
So I did brixley on tiktok, blewup on that okay on tiktok
through brixley and then afterabout a year of doing that I
(09:19):
stopped because I kind of gotwhat I needed from that.
And so then we just startedrunning ads.
And then after a couple ofyears I was like I already have
like followers here.
I think I had like 40,000 fromlike tick from Brixley, kind of
thing but they were all therefor Brixley, and so I was like
well, what if I?
You know, I see everyone elsedo it.
What if I just showed my lifeand stuff?
(09:40):
like that, and so then I startedposting and no one wanted to
see my life, and so then I waslike okay, so I randomly filmed
Ethan putting his tortoises away, like that's what we did every
single day.
So I just randomly did that andit just went crazy yeah, went
crazy, amazing.
Speaker 3 (09:52):
It's funny how the like.
It's funny because your contentprobably didn't change much,
yeah, except for you startedadding just something.
That is just different exactlyright nobody's talking about
tortoises or yeah things likethat.
Yeah, because your content Ididn't know, I didn't go back
and look at what it was from ayear ago totally, but I imagine
(10:16):
it was roughly similar but youjust kind of intertwined exactly
the weirder things of your lifeor the more obscure things very
much so, because I was it waswe did two videos a day.
Speaker 1 (10:25):
I was putting our tortoises out and taking them
back inside, and that was it.
And then I knew because it didreally well, and so I was like,
okay, well, it's about to becomewinter I think this was like
September around, like it'sgonna become winter, so I can't
let them out.
So like I either stop doing allthis and wait till next year,
yeah, or I do something about it, sure so.
I.
So I was like, okay, well, whatif I start showing my life?
I'm like I feel like my life ispretty interesting.
(10:45):
Obviously I have tortoises thatcaught people's attention, but
also I own a business.
I mean, that's kind ofinteresting.
I'm a mom, we're building ahouse.
So I'm like what if I justshowed my life?
And so then I started showingmy life.
Speaker 2 (11:08):
Cool.
Speaker 1 (11:08):
And so then I started showing my business.
Speaker 2 (11:10):
September of last year Of 2024.
Speaker 3 (11:12):
2024.
Speaker 1 (11:13):
Yeah, so last year so that was like what six, seven
months ago?
Yeah.
Speaker 2 (11:17):
And what have you seen on the business side?
Oh yeah, since growing yournon-business related.
Speaker 1 (11:24):
Right, exactly so.
The cool thing about that is Ialways tell people it's really
interesting because even thoughthey're completely separate
things Brixley and me and myTikTok they go together so well.
Yeah, because I'm not trying tosell this product to you, I'm
not, and that's the thing, Ididn't even mean to really sell
it to you, so I'm not sittingthere in front of the camera and
be like buy my bag, buy my bag,buy my bags.
(11:46):
Nothing like that is come, come, do a daily life with me, come,
come see how I do things, and Ithink that intrigues people
enough to be like I like her, Ilike what she's doing.
I appreciate her hard work.
It's also a cool bag.
I really do enjoy what she'sdoing.
I want to support her, and thenthey start supporting me and
then they get the bag and thenthey like it, and so then they
just keep going, keep going.
So Right.
So it really has it's.
(12:07):
It's a really cool thing, it's.
It's grown my business.
But unfortunately I can't.
I feel like I can't really tellthe growth between the two.
I just know it's workingbecause people comment I just
bought a bag, or I mean stufflike that.
So I wish there was a way Icould be like, I mean I could do
like a TikTok 10 code orsomething like that.
Speaker 3 (12:24):
But.
But the thing is is like Ithink so many people want to
figure out the exact but at theend of the day, like you can
probably just look at what'shappened to your business from
September on compared to thatand you're like, okay, what big
changes have we made?
Maybe you upped your ad, spenda hundred thousand dollars a
month, or whatever that numberis.
But like you can start to reallycorrelate it to be like, okay,
(12:47):
cool, when I'm getting, when I'mreaching 5 million people a
month or I don't know what thatnumber is for you, you know,
like all of that can kind ofstart to spill over, or a lot of
that can spill over to what'shappening on Brixley and then
what ends up happening?
What people don't realize isnow my ad team can start to
(13:08):
retarget off of all those peoplethat it's bringing exactly.
Speaker 1 (13:09):
And that's what happened when I first started
TikTok.
2021 or I can't remember whatyear was, either 2021 or 2022 is
when I just first got TikTokand I just made like two stupid
videos with my family and then Iwas like I'm just gonna come
home from church.
I was coming home from churchand I'm like I'm'm just going to
show my bag on TikTok.
So I come home from church andI opened my bag and I'm like
here's this, this, this and this, all the ways and it went viral
(13:41):
.
And so then, throughout theentire year, I did sell my bag.
I'm like buy my site, thepeople who did you know all
those things.
And so that's why I stoppeddoing TikTok about after a year,
because I had the things Ineeded.
I had the information I needed.
I know that sounds bad, I'mlike I'm taking your information
, but it's true.
I really did have thedemographics I needed, and so I
didn't need to do TikTok anymore.
It was.
I was able to sell it throughFacebook Instagram.
Facebook Instagram ads allthose things.
And so, and then you know, ayear later, that's when I did my
(14:05):
personal.
And it's cool because I nevereven thought when I started my
personal that I'm going to do my.
You know it's going tocorrelate with my business, but
here I am now.
I just I launched a tortoisebag and it sold out within, I
mean less than two hours.
Speaker 2 (14:17):
I mean so it's.
Speaker 1 (14:18):
It's really cool to see how those two correlate but
then also don't correlate at all.
Speaker 3 (14:26):
Yeah, so so cool.
Yeah, so when you startedTikTok.
Speaker 2 (14:27):
Do you have a tortoise section on your website
?
Speaker 1 (14:29):
I don't.
So I started.
I should, but I started aanother LLC called EK Farms and
I started a business I mean, Istarted a website with that and
we sold tortoise shirts, uhstickers.
Speaker 3 (14:43):
So it was like a merch site.
Speaker 1 (14:44):
It was a merch site and I sold out of everything and
.
But I didn't sell my bag onthat merch site, I sold it on my
personal, on my on brixley siteum, and so I didn't.
I really didn't want tocorrelate the two together that
much.
I was fine selling the tortoisebag and that's why I bought it.
I didn't buy, I really didn'tbuy that many of them.
I mean I don't know whatrelative I bought bought 500 of
them, sure Bags of the tortoiseprint bags, and I was like man,
(15:06):
I should, I should have boughtless.
I mean, if they go on my site,why is there a tortoise bag Like
that is the most random thingin the entire world.
Here I have all these printsand then they're tortoise and I
should have bought in thousandsbecause I mean, every single day
I still have people being likewhere's the tortoise bag I want?
Speaker 3 (15:26):
well, I think, what a lot of brands struggle with,
because we we talk about thisall the time that brands have
such a hard time creatingcontent nowadays, because all
they are trying to do is sell,sell, sell, sell, sell, and
that's really what ads are moreso meant for.
And so when you start to createorganic content that's so
salesy, it oftentimes doesn'tget the traction you hope.
(15:47):
Now I think when did you startdoing Brixley on TikTok?
Speaker 1 (15:49):
That was like 2021, 2022.
Speaker 3 (15:51):
That was like you know, 2020 2020 to like 2022 was
the heyday of being able to dothat it's true, I feel like that
was okay yes, totally, but nowit's.
Speaker 1 (15:59):
It's now has to be organic yeah and I like.
For example, I just went toArizona, um, and I did a video
of me packing for Arizona and Inever, I didn't even think in my
mind let me run this as an adfor Brixley, didn't even cross
my mind.
But I used obviously all myproducts because that's what my
brand is a travel brand sure soI use my packing cubes, I use my
toiletry bags, I use my tote,my backpack, all the things and
(16:19):
I posted the video.
And then my marketing team tookthat video, ran it as an ad and
it did amazing, because I trulydid like, honest to heavens, I
did.
I did not think I'm going to dothis and I'm going to put it as
an ad and sell people on itSure, never.
I just did my thing, I just didmy life.
I just did my video that I wasgoing to post on TikTok.
They then thought that'sbrilliant.
I mean, you have all yourproducts showing right here how
(16:41):
to do it.
Speaker 3 (16:42):
Yeah.
Speaker 1 (16:42):
Let's post it as an ad.
So they posted it and TikTok,it did great and I got a bunch
of sales because people are likewhat are those?
What's that pedicube set?
What's that toiletry bag?
I'm like, oh, I mean, it's mybusiness, but I'm not here being
like, hey, here's this brand,buy it.
Because when people that's thething is like, I feel like
people are like, when you tellsomeone to do something, they're
not going to do it.
Right, they have to decidethemselves to purchase it.
Speaker 3 (17:04):
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(18:15):
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What's some advice you'd havefor brands that know they need
to create organic content buthaven't been able to figure it
out?
Speaker 1 (18:36):
um, I think, find someone who can for you.
Um, I know a lot of people whoare just so they think they're
bad in front of the camera.
Maybe they are bad in front ofthe camera.
Luckily I don't have that.
I mean, I have the personalityfor it.
So I think it works great formy brand.
But I know a lot of people whoare, you know, maybe older, who
aren't great in front of thecamera, who don't have that
sense of personality.
(18:56):
And so I think, hire someonewho can truly hire a Gen Z, hire
some cute little girl, hiresome some person who who's good
in front of the camera and dothat.
Like that's what you need to do.
It's, it's obviously workingfor me, it's working for other
brands, it's working for a lotof people, and so that's what I
would say is find someone whocan.
If you can't, totally, fine you, you do what you can, but then
(19:19):
find someone who can do that infront of the camera.
Speaker 3 (19:21):
Do you think it's important that there's one
single person who's going to ownit?
Speaker 1 (19:25):
I would.
I think I do because I've I'vethought about a lot of times I'm
like, not that I'm tired of it,but I'm like sometimes it's
it's a lot to post videos andand do that and and do all these
things, um, to create ads forit, and I'm like, oh, it'd be
nice to have someone else do it.
But, to be honest with you,people purchase because of me.
I think they like me.
I mean, I'm just I'm I don'tknow, this is just what I think,
(19:47):
but I think it's people whocome for me and want to see my
life and what I do, and theywant to support me and my family
, sure, and so I think that'swhy I do it.
Yeah, not that I don't love it,but I mean it's a lot.
Speaker 3 (19:59):
And so it's well, especially like day in the life
content.
Yeah, because I'll do thatstuff a lot too, and it's like
it's so exhausting to be like Ihave to go into my, I have to,
I'm walking into my house, Igotta hurry and run in and set
up a camera and then like, walkout and then come back in and
pretend like I didn't do it yes,and it's.
It's like yeah, it's, it'sexhausting where I'm out with my
(20:20):
family right now, yeah, andthis is the type of stuff people
really want to see, so I'mgonna do it exactly.
Speaker 1 (20:26):
So it's way exhausting it's exhausting and
people are like well, being aninfluencer isn't hard.
I mean relative beinginfluencers not hard for there's
other.
I mean there's other way harderjobs, like I'm so blessed and
grateful, but it is hard.
I mean it's hard when you getinto, like you're saying, your
family.
I'm like I own a business, I doall these things.
I'm a mom but I'm also tryingto juggle filming, setting out
my camera, doing all thesethings and so but I don't.
(20:47):
I mean I also need to be a wifeand I need to do laundry and I
need to do dishes and so there'sjust a lot of things that go
into it.
But I mean I love it.
I've made.
I've made a.
Now I feel like a career out ofinfluencing out of outside of
Brixley now.
I'm just talking about TikTokwise, I've now made a career
well, where I do make money offTikTok and off ads and off I
mean brand deals and stuff likethat.
(21:08):
So, I mean, now it's money andso it's another job.
Yeah and so.
But the nice thing aboutBrixley was that I could go to
work and then shut off thelights and I left work at work.
Now I bring this into my homeand now you can't shut it off.
Yeah, so it's just different.
It's just different.
Speaker 2 (21:25):
Yeah, I have a question about trends.
Speaker 1 (21:28):
Yes.
Speaker 3 (21:29):
I have a question about turtles.
I wouldn't be surprised.
I actually have a questionabout that tortoise you found in
Arizona.
Speaker 2 (21:37):
In Arizona.
Well, you know, you do havemale dominance behaviors in
tortoises.
So yeah, Got to watch out forthat.
You do, but Sure no, myquestion is.
Yeah, trends, so your businessisn't necessarily categorized as
fashion.
No, but it's fashion parallel,yeah Right.
Speaker 1 (21:58):
Yeah.
Speaker 2 (21:58):
Is that what you say?
So with AI, people are going tobe able to create imagery, and
it's usually just kind ofcopycatting everything.
Yeah, of copycatting everything, yeah.
But there's these trend.
The trend now is, I think,where a lot of brands are
struggling is we're we're kindof at this like inflection point
(22:18):
with trends where themillennial style is starting to
fade totally, even with housingand interior design, like I'm
sure you're seeing.
Like the cozy interior designis now back in like warmer and
yeah like people don't want thequote.
Speaker 1 (22:29):
Minimal super clean, kind super clean kind of more
stale.
I'm saying stale, but that'snegative, it's just you know.
Speaker 2 (22:37):
So they're going with like more blues and greens and
sofas and patterns.
So are you noticing this andhow do you incorporate this?
And also after that I want youto.
I'll have another question,which is like where do you see
it going for brands and how areyou trying to capture it?
But are you noticing it?
And what?
What do you think of it?
Speaker 1 (22:57):
I think it's.
I think my business model is alot different than a lot of
people.
I feel like there's a lotbigger businesses who have, you
know, a thousand people on theirroster and this person does
this person, this person doesthis, this person does this.
I have this marketing team.
I have, I have a PR team.
I have all these teams.
It's literally just me, it's meand a photography team and a
(23:18):
marketing team and that's it,and so, truly, I don't have
teams Like I think those areprobably outsourced.
Speaker 2 (23:23):
Right yeah, those are outsourced, Exactly so agencies
exactly so.
Speaker 1 (23:26):
I think a lot of people have it all in, like you
know, in-house, where I don't.
So, to be honest with you, Ibet there's a lot of people or
companies who have people toresearch that and do that and do
all that when me my brand is sodifferent for the fact that I
wake up and I'm like what do Iwant to do today?
What should I post today?
I don't have even an inkling ofwhat I'm going to do tomorrow.
It's truly based off how I feel, what I want to do and what I'm
(23:53):
seeing as the trends go day today.
So I wish I had a better answerfor you to be like.
Here's my you know, six monthroster of this is what I'm gonna
do this month.
This is what I'm gonna do thismonth.
This is kind of what I'm seeing, but I truly live by the
freaking seat of my pants, likethat's truly what I do.
I don't know if that's ahorrible answer, but that's kind
of my answer is I?
Speaker 2 (24:08):
just know.
I think there's common threadthere, because when you're
thinking of, maybe let's justtake the, the interior design
style that's taking off, whichis more cozy, it's just more
unique.
Yeah right, like there's moretrinkets, there's more like
things on the walls, like it'smore unique to you and and I
think that's Gen Z in general,yeah.
Right Like Gen Z wants to beunique.
(24:30):
Yeah, where millennials allwant to be the same.
Speaker 1 (24:33):
Yes.
Speaker 2 (24:34):
And so your style and what you're doing is more of
just like the Gen Z methodologyright, exactly when it's like I
don't really care to like bekind of in this melting pot of
culture and whatever it's like.
I'm just going to wake up anddo what I want.
Speaker 1 (24:49):
Yeah.
Speaker 2 (24:50):
Which is of culture and whatever it's like.
I'm just gonna wake up and dowhat I want.
Yeah, which?
Is why, like tortoises havetaken off.
Speaker 1 (24:53):
Yeah, because that's a weird yeah, no one would just
wake up.
Speaker 2 (24:56):
Strange thing, yeah, totally that people are like oh,
that's unique, that's cool,like I want to.
I want to watch that.
Speaker 1 (25:01):
That's a, that's a differentiator between you and
like the regular mom day in thelife of yeah, I agree, and I
think you know, even just trendwise mean with my bags or bag
colors, I truly I kind of do itbased off what I like, what I
think is trendy.
And I think the people who I'vecreated as my you know, my
customers, my, my fellow Brixleygirlies, they like what I like,
(25:24):
and so I kind of just do itbased off patterns I like.
I do ask them, though I do haveyou know, there's times I'll
get samples where I'll be likehey, do you guys like a, b and c
, d?
Because I'm like, I like all ofthem.
But what do you guys like?
And so I do, I am, I am thekind of person to like.
I do want input from mycustomers because that's they're
buying.
I mean, they're the ones buying, I mean I buy it, but they're
the ones who who, basically, Imean run this kind of thing, and
(25:47):
so yeah, and so.
But trend wise, I truly justthink it's me just being on
TikTok, being everywhere, seeingtrends here and there, and
that's kind of how I get myinspo so very cool.
Speaker 3 (25:59):
Yeah, how are you talking to your customers, like,
what do you do to communicatewith them?
Speaker 1 (26:04):
um, so, TikTok, instagram, and then we also have
a Facebook page called BrixleyGirlies.
Speaker 3 (26:08):
Oh nice.
Speaker 1 (26:09):
And they I mean they're so loyal on that page
and it is so cool to see thatthey, like I don't know, they
just show their bags and howthey're wearing it or what pins
they're using, and it's reallycool, the community they've
built on there.
Speaker 3 (26:25):
Yeah.
Speaker 1 (26:25):
That is now like thousands and thousands of
people.
Speaker 3 (26:31):
That's like we had a.
So, Mark, have you heard of acompany?
Speaker 1 (26:33):
called Fawn Design.
Yes, yes, yes, yes.
Speaker 3 (26:34):
So so I was the former CMO there back in like
2020.
Oh cool, back then, you knowthat was a really big thing was
to build these Facebook pagesand it was funny because a lot
of people, they, they, sometimesthe people in the community get
like very feisty.
They do, you know, and theyalmost kind of start to feel
like they're in charge anddictate things and so what would
(26:55):
happen is, a lot of timespeople would want to like let's
just kill that, let's just not,let's not engage with it anymore
.
And I'm like, yeah, these are50,000 people who love you, you
know.
Yes, they're a little feisty,you know, but but it's.
There's such power in talkingto your customers and I love
that you brought that up,because we're huge believers in
that.
Speaker 2 (27:13):
Like well, especially there, you know, there's a big
difference, because there'scustomers that you don't want
yeah, for sure, absolutely thatno one wants to talk about yeah,
right because you havecustomers, that just cost you
money it's very true.
After marketing cost and afterproduct cost.
Like there's customers thatactually make you lose money,
there's people who will dochargebacks.
Speaker 1 (27:33):
I mean, that's costuming and there's
chargebacks.
I'm like you got your bag.
I mean I have proof you gotyour bag and here you are doing
a chargeback on me.
I don't know why, but I meanthat kind of sucks.
Speaker 2 (27:42):
But your loyal customers.
They probably make up anywherefrom 10 to 20 percent of like
your total customer base, butthey probably make up anywhere
from 60 to 80 percent of yourprofit it's true, it's probably
very true.
Speaker 1 (27:54):
It's true, yeah, it's very true and everyone wants to
forget about them yeah like oh,they're just here yeah or like
they're kind of opinionated,yeah, but they're the ones that
are buying all your stuff it's100 true, and I'm, and I'm like
like you guys are saying, butI'm I'm a huge believer in that
and being you know like I'm not.
What I do like about mybusiness is that it's my face
Like.
Sometimes it's hard, but I, butthere's a lot of brands where
(28:17):
you don't know who the owner is.
You don't know that, so it'snot personable at all.
And I feel like when it ispersonable no-transcript person
that you don't know but, for me.
(28:38):
I'm like they know me, they knowI'm the person behind it, they
know I have a family, they knowall these things.
So I think they're a little bitkinder to me because of and I
appreciate that, because I am itreally is just me and my
husband and a small team.
And I do think there's hugebenefits in having your face be
there and you being the onetalking to him Like I do I mean,
(28:59):
I do all my DMs, I do.
You know I'm actually talkingto these people and it's not
just just you know, a marketingperson who does all that for me.
So I've seen really good thingscome out from me answering
questions.
Or you know a marketing personwho does all that for me.
So so I I've seen really goodthings come out from me
answering questions.
Or you know, hey, you know whatabout this, this and this?
Oh, let me send you a pictureof how I wear.
You know, just personable,being personable is.
(29:21):
I've seen a huge success inthat.
Speaker 3 (29:23):
So cool yeah.
Do you guys do any productseeding?
Do you seed to other contentcreators?
Speaker 1 (29:28):
I haven't, I haven't, but I'm actually, I just I
think I'm going to, I think I'mgoing to, I think, at least PR
boxes.
I I because now I'm a contentcreator, I mean I, I'm now in
that space.
I see how it is reallybeneficial for companies to do
that Totally, and I'm kind ofmad at myself for not doing that
, for I mean, now I'm juststarting, but I mean, you got to
(29:50):
start somewhere, but now thatI'm in that space, I see it and
I see you know.
For example, there's a brand ofpajamas I wear, or my son's
pajamas.
It's called Cozy.
They're an awesome brand and Iwear my-.
Speaker 2 (30:02):
Is that Cozy Earth?
No, not Cozy Earth.
Speaker 3 (30:04):
So just Cozy Blankets are in Arizona, arizona, small
business yeah and I love theirpajamas.
Speaker 1 (30:08):
I love their kid pajamas, so I'll wear their
pajamas.
My kid wears their pajamas andI do a day in the life yeah and
I'm not like, I'm shouting outhey.
I'm wearing cozies.
Hey, buy cozies, it's, it's, Iwear them, I show them.
People are commenting hey,where is that?
What's that from?
Where what is that?
And then I come, and thenobviously, yeah, it's from
cozies, they go and purchaseyeah so it's really just, it's
not even.
It's not even like havingsomeone, it's just having my
(30:31):
brand, just having it in thebackground, having it somewhere
wearing it, even the fact thatit could be in their household,
I think that is huge, totallymassive well, it's awesome that
you've been able to do whatyou've been able to do without
that totally right, and that'sjust another channel and
stepping stone and what'sawesome about product seeding is
like when you get what you'resaying, there's some
distribution you get to sharefrom other people.
Speaker 3 (30:51):
But, then you can also start taking that content
and running it as ads it's trueas well which will be really
cool, it's true.
Speaker 1 (30:56):
So I feel like now that I'm also in the space I'm
able to, I have more connectionsthan I did before of content
creators that I'm able to nowgift and not that I would just
give to them.
Obviously, I want to give topeople who do use my brand and
love my brand, and I do see alot of big creators who, who
will just I mean big brands, whoonly will give to the bigger
people.
(31:17):
And then there's all the littlepeople who are like, well, what
about me?
I'm the one who actuallypurchases your product.
These people don't purchaseyour product for sure.
And so I think I want to have areally good balance between the
two, because it does it too.
Because it does, it isimportant to have the big
creators have your brand,because they're influencers.
That's what they do for aliving.
They influence people, but then, at the same time, they're
still the smaller creators orsmaller people.
Speaker 2 (31:36):
There's different kinds of influence there is
totally absolutely, and we talkabout this all the time on the
podcast.
There's intent-basedinfluencers, yeah, where people
follow them for only like onereason yeah, and it's for like
fitness or it's for makeup, orit's for a day in the life of
right like there's reasons whythey're following so yeah you
don't have to have a bigaudience when I say big audience
(31:59):
, yeah, like you don't have tohave a million followers to see
a lot of success from givingsomeone a bag that only has
30,000 followers?
Speaker 1 (32:05):
not at all absolutely , and that's what I'm saying.
Exactly what I'm saying is Idon't, I don't also, I don't
think I would ever pay for likea brand deal, like.
I there's a lot of people whowill, a lot of companies who are
a lot bigger than me and theirbudgets are a lot bigger than
mine.
Um, but I don't.
I don't think I would ever wantto pay for you know someone to
have my show my product, I thinkit just should sell itself.
Speaker 3 (32:36):
Yeah, totally, I think I just want to sell itself
.
Well, the other thing aboutcreators right now, um, and
there's been this like shift, um, in content creators and
followers where a lot of peoplearen't following people anymore.
Yeah, it happens for sure, butyou can get millions of views on
videos and only have a fewthousand followers.
That's true.
Did you see that video where Iimagine you've seen this just
because you're on TikTok, butthere was this girl who started
(32:58):
ragging on New York influencers?
Have you seen this video?
Speaker 1 (33:01):
I feel like I've heard of it.
I didn't see that one, but I'veheard, like the.
Speaker 2 (33:05):
Why New York influencers?
Speaker 3 (33:06):
Well, she pretty much just got on her phone, it
wasn't doing anything special.
And why New York influencers?
Well, she pretty much just goton her phone Like it wasn't
doing anything special and shewas just like.
New York influencers are soboring, like they're all the
exact same person, like they alllook like this, they all act
like this, they all wear RevolveGirl had like 800 followers and
that video got like 10 millionviews.
Speaker 1 (33:23):
Yes.
Speaker 3 (33:30):
And it only got her like an extra few, maybe a
couple thousand of followers,but like that's, the beauty of
content nowadays is like you canactually be gifting and seeding
product to creators who have nofollowing absolutely, and if
they're good at creating content, they can get millions and
millions of eyeballs on yourproduct, it's so true, that's a
huge fallacy.
Right now, a lot of people arelike I only want to go after big
people?
Hey, how do I get the hands insomebody who has?
(33:52):
You know, like you, you have amillion followers.
How do I get my makeup in frontof you or my?
Speaker 2 (33:58):
I don't know I'm trying to yeah pajamas.
Speaker 3 (33:59):
I was trying to think of something like a product
with tortoises and I couldn'tthink of anything.
Speaker 1 (34:03):
You know leash?
Yeah, I did.
I did have one of those timusent me a tortoise leash.
Nice I walked little babySteven around.
Speaker 2 (34:09):
T-Mu, t-mu did.
Speaker 1 (34:10):
T-Mu, t-mu paid me.
Speaker 3 (34:12):
That's huge.
Speaker 1 (34:13):
To have tortoise walk around.
Speaker 3 (34:15):
That's hilarious.
Speaker 1 (34:16):
So I don't know if it got them any money, but but
yeah you don't need, you don'tneed big creators to make a mark
in that world, look to forinspiration.
Oh my goodness, um.
Creators, maybe not any brandsI wouldn't say any brands
(34:36):
because, like I said, I feellike I'm just very specific in
my brand, um, so brand wise, noUm but creators.
I love Emily Kaiser, love her.
I actually know her.
I know her personally, but Ijust love what she's done.
I think she's brilliant in whatshe does and how she shows it,
and what does she do?
So she's like lifestyle, soshe's content creation, but just
lifestyle.
So really truly just shows herlife and that's it.
(34:57):
But somehow she's just able toreally connect with people and I
don't even know how she does it.
That's, that's the magic of it,is she's just, I don't know,
she's magic, she's somehow magic, um, but she just shows her
life and people are so intriguedand it's not like she has some
crazy house and some crazythings, nothing crazy, just it's
a good lifestyle and she justshows it so well.
(35:20):
And so you'll have to look herup.
She's, she's awesome, she justhad a baby and so, um, it's
really cool because, for example, she just had a baby and so I
think people have now seen heras like a because she had a
toddler.
So she's.
She's had a toddler for a while, so people have kind of seen
her as a toddler, but I thinkpeople are really intrigued.
Now she's a newborn, so thatwill resonate to a lot of new
moms and so how does shenavigate newborn life?
(35:40):
And so now people are intriguedin that and so I think she just
has a really intriguing lifeemily kaiser.
You said emily kaiser, very coolyeah, I think avery woods is
also a great creator.
I mean, I think she's smart inwhat she does and what does she
do?
She's also lifestyle.
She got herself in trouble acouple times, but I think I
think she's smart in what shedoes, so can you talk about why
she's in trouble?
She got like canceled on apodcast on her pod.
Speaker 3 (36:03):
So she does a podcast and oh, I think I might know
who you're talking about.
Speaker 1 (36:07):
And she did the harry jowsey podcast yeah and she
said some stuff and she gotcanceled, like was that recent?
That was recent and within thelast couple months.
You don't see cancellationshappening as often, so it was
like every single my tiktok,avery woods, avery woods, cancel
, avery woods, like all thethings.
And I truly I felt for her,like people might come for me
and be like, well, cancel, averywoods, like yeah.
(36:28):
But she said it wasn't thegreatest.
Okay, I'll give her that, butat the same time it's like I
don't know she just I think whatshe does is yeah, I think she's
good at what she does, but yeah.
Speaker 2 (36:38):
That's awesome, yeah, well, now I'm going to go look
up Avery.
Speaker 1 (36:42):
Woods.
New follower Avery Woods.
What did you say?
Speaker 2 (36:52):
Yeah, we all make mistakes.
It's fine, that's what I'msaying.
We all make mistakes.
Everyone has those days,especially when your life is
online.
Speaker 1 (36:56):
Yes, Because sometimes you can say or do
things that like yeah, peoplejust, and people get feisty on
tiktok very feisty, especiallythe bigger creators, because,
like I said, it's not personalanymore, I mean it's it's when
you have that many I mean theyhave like three million
followers when you get that bigpeople don't care anymore, like
that most people, and so theyjust say the meanest things, the
(37:17):
meanest things ever, likereddit, bad, bad place reddit is
crazy I just went on reddit didyou look up your name?
Yes, I did.
And I deleted it with tears inmy eyes.
Oh yeah, horrible, horrible.
Speaker 2 (37:28):
Yeah.
Speaker 1 (37:28):
Mean.
Speaker 2 (37:29):
Reddit's a dangerous place.
Never doing that again.
Speaker 1 (37:32):
Never doing that again.
Speaker 2 (37:33):
Speaking of negative ramifications of social media.
You're Gen Z, so I think you'rea little different.
Did you ever see the TrumanShow?
No, we just showed my kids thatWell the Truman Show is like
basically, a guy is gettingfilmed for his whole life.
Speaker 3 (37:51):
Okay, he lives in a simulation.
Speaker 2 (37:53):
He lives in a simulation because he's always
getting filmed and it's likethere's ads, it's like a TV show
that everyone in the worldwatches, this one guy.
Speaker 3 (38:00):
Does he know about it ?
Speaker 2 (38:01):
No, no, but then he figures it out.
Speaker 1 (38:03):
Okay.
Speaker 2 (38:04):
And he escapes the Matrix.
Speaker 1 (38:06):
In a way that kind of sounds interesting.
Jim Carrey Spoiler alert.
Speaker 2 (38:10):
Jim Carrey is the guy .
Speaker 3 (38:12):
Surprised.
I haven't seen that have youseen it, you have.
Speaker 1 (38:16):
He's seen every single show.
Speaker 3 (38:16):
Ethan's just been hiding things from you.
Yeah, literally I'm like excuseme.
It's actually a really goodshow, is it?
Speaker 1 (38:21):
kind of like that one where that guy's in the
courtroom and he has no idea.
Speaker 3 (38:24):
He's like the jury duty.
Yes, kind of like that.
It is a mini, but that's just acourtroom where Truman's entire
life is from his best friendsto his wife.
Speaker 1 (38:35):
Okay, now that is kind of sad, the wife one.
Speaker 3 (38:38):
When I heard that I'm like that's kind of crazy.
I forgot about that.
He has like a wife.
Speaker 2 (38:47):
Yeah, and Ed forgot about that.
He has like a wife.
Yeah, and ed harris is thedirector, the producer, but I I
bring that up because I think alot of people struggle with this
idea of like encroachingpersonal life and just like
sharing it yeah so how do youbalance that?
Do you view it as a negativething, like is there a moral
dilemma for you ever of sayinglike, hey, this is like where's
the boundary between public andpersonal?
Speaker 1 (39:10):
yeah, so I just, um, went to therapy.
I have a therapist, she'sawesome.
I just went to therapy and wasasked for that same exact
question because, like I wastelling you guys, brixley for a
while, you know, was my life.
Well, it is still my life, but,um, I'm able to leave that at
home and I and I learned to likecause I had a lot of mom guilt
and having Brixley and havingKempton was like, well, I want
(39:30):
to be at home, but I also I'm aCEO, I have to work.
So, it was a lot of mom guiltthat way, where she, you know,
she taught me like, okay, whenyou're at work, be at work a
hundred percent.
When you're'm home, I'm home asa mom, but then also I'm a
content creator, right.
So to answer your question, thekind of answer that we kind of
(39:52):
came up with was I have threetimes a day where I can do
content creation kind of thing.
We're like where it's morning,evening, I mean morning,
mid-afternoon.
At night I spend an hour ofeither filming, doing what I
need doing my day in the life,editing emails, whatever I need
to do, and then after that hour,or 45 minutes, or whatever I
say, I'm a hundred percent mom.
(40:14):
It doesn't matter if I'mgetting calls, it doesn't matter
if I'm getting text messages,dms, nothing, I'm mom.
Then in the mid afternoon Ihave 45 minutes.
I shut the door, I'm editing,I'm filming, doing whatever I
need to show my life.
Same exact thing After thatshut the door, done, I'm mom.
So it's right, so I've.
But before that it was, itconsumed my life, and so that's
why I asked my therapist what doI do?
Because there was no boundaries, none at all no boundaries.
(40:35):
It was if I get a DM.
I'm doing it while my child iswalking, you know, while I'm
like I can't live this way, likeno wonder people hate content
creation because it consumesyour life, it consumes what
you're doing.
Then you start hating itbecause you're not being the
wife or the mom or anything youwant, because it's it's so
consumed.
And so we came up with the planof of.
(40:56):
You know we're going to divideit and you're going to be a mom
when you're a mom.
But then you know you havethese hours where you can film
and you can go out and and doall these content creation
things.
So I don't know if that answersyour question at all.
Speaker 2 (41:08):
No, it does.
Speaker 3 (41:08):
Yeah, I think that's that's a great answer because I
just think a lot of peoplestruggle with compartmentalizing
your day.
Speaker 2 (41:13):
Exactly idea of like how much do I let just like the
big wide world?
Speaker 1 (41:18):
into my life and it has been hard because people
think it's just a window goingout yeah and, and then it
becomes the window where all theeyes are coming in.
And then there are things, youknow, where I won't show certain
places in my house.
You know there's times whereyou know I don't want to show.
You know I do show my son, butI don't want him to be the sole
focus.
So I know there are people whodon't show their kid at all,
(41:40):
which I completely understand,but I think I'm at the point
where I just I don't want toshow his entire life.
Speaker 3 (41:45):
He's in the clips.
Speaker 1 (41:47):
He's in snippets but, he's not the full reason, and
so, and then you know certainparts of my house and certain
things in my life I don't show,and so cause I'm like I have to
have some kind of privacy atleast.
Speaker 3 (41:58):
Totally.
Speaker 1 (41:59):
And so, but I think it gets really diluted because
you're showing your life.
It's.
It's easy.
It's it's easier to just showeverything that it is.
Speaker 3 (42:05):
Try to cut stuff out yeah and so, but you have to
have some, some type of of stop,and so I'm still, I'm still
learning it's crazy, even evenif you like are like I am really
once again we've talked aboutthis my follower count is
significantly lower.
I'm in the 50 000 60 000 rangehere, but, like I have, mine is
much lower.
I'm in the 50,000, 60,000 rangehere.
Speaker 2 (42:27):
But like I have made it and mine is much lower- than
that.
Speaker 3 (42:28):
I have made it a huge point to like never show like
the front of my house you knowand certain things like that
because I don't want certainthings to happen.
But I have been like on mystreet and just shown like my
mountain view and I've hadsomebody send me my address.
I'm telling you Like I've hadsomebody send me my address.
I'm telling you, like I've hadsomebody be like oh, you're on
blank drive in blank city, yes,and I'm like.
Speaker 2 (42:50):
Did they live near?
Speaker 3 (42:51):
you and one of the guys was like oh, I grew up over
there and I'm just like, peopleknow, people just like want to
do that kind of stuff.
It's freaky man.
Speaker 1 (42:58):
No, it's freaky People will like drive by my
house.
It's scary, and so I'm like Igot yeah, so it's creepy because
even like a mountain, like youdon't even show your house, you
don't show anything but amountain and a street it's
really easy to locate,especially Utah, because there
are times where you know acontent creator will show the
mountain.
There, you know, and I'm notcreepy enough to DM and be like
I know exactly but I'm like, oh,I know where they live.
(43:21):
Yeah, I know where that is, butI'm not like gonna going to go
to their house, but I do, youknow it's easy.
And so, but it's but yeah, it'sexactly that.
It's like how much do you?
Speaker 2 (43:30):
show.
I spent a lot of time in themountains and one of my buddies
posted an engagement photo thatthey took in the mountains yeah.
And it was like it's wayobscure too.
It's called trapper's loop,which is not way obscure, but
you know if you're down fromsouth area of utah.
You probably don't know it, butit's up by, like ogden it's
this big loop that goes up by,like pine view reservoir and I'm
(43:50):
like I dropped a pin.
It was my friend, but I droppeda pin.
I'm like this is where you were, huh see and he's like that's
crazy.
Speaker 3 (43:56):
He's like, yep, that's exactly where you were,
exactly it's crazy.
So you just know, in utah likedo just know.
Speaker 1 (44:02):
It's so easy to remember those landscapes.
And even when I was in Arizonaat my parents' house, there were
still people who were like, oh,I know exactly where that's at.
Speaker 3 (44:09):
I'm like.
Speaker 1 (44:10):
I'm not even showing their house.
I'm not showing anything, butpeople are creepy.
Speaker 3 (44:14):
Yeah.
Speaker 1 (44:14):
And so I'm still learning on what I do want to
show, what I don't want to show,and so it's a learning curve
what a weird time of life rightnow.
Speaker 3 (44:22):
Like we were just talking about this, like in one
day, in one day and this is kindof a stepping away from kind of
what we're saying, but just I'mjust the the premise of just
how weird things are.
Like when we were in austin, wegot, we went to dinner and
watched somebody get out of aself-driving car no, no driver
(44:43):
in the seat and then two waymowaymo's, waymo's oh, yeah, yeah,
waymo's, yeah, yeah, yeah, andthen that same day, chat gpt
came out with this.
Speaker 2 (44:51):
We can create any image for you that you want, and
then that same night everyone'sfreaking out at the grocery
store and with studio ghiblicontent, yeah, at this at the
grocery store.
Speaker 3 (45:01):
I walked through the grocery store and there was a
robot that kind of looked likethat air filter that drove
around.
That was the inventory checkercontent.
Yeah, at this at the grocerystore.
I walked through the grocerystore and there was a robot that
kind of looked like that airfilter that drove around, that
was the inventory checker theinventory checker.
No way, that was checkinginventory.
It was like hi, my name is soand so how?
Speaker 1 (45:14):
do I get him to my warehouse?
Speaker 3 (45:15):
inventory and I'm like I had like a panic attack,
able to buy one you know, thatis crazy.
Speaker 1 (45:21):
Yeah, it was kind of.
The world is it's crazy.
It was kind of freaky.
No, the world is it's crazy.
Yeah, it's kind of creepy.
Speaker 2 (45:26):
So I guess the biggest differentiator is to try
to be unique, right?
It's true, find an angle and aniche and like be as real as
possible.
Speaker 1 (45:36):
You have to, because I feel like all these content
creators are just trying to dowhat everyone else is doing,
which I mean.
Sometimes it works, but you gotto find your niche or you're
gonna get bored and you're gonnahate it.
Well, also, there's gonna beplenty of ai fashion copycat,
yeah like models and videos thatyou won't even know it's true
aren't real people oh yeah, I'veseen so much ai stuff like of
people I wouldn't, unless youtold me that was a fake person.
(45:57):
There's no way I would know.
Speaker 2 (45:58):
It looks so real and we won't go down the scary world
of deep fakes right now.
But yeah deep fake is a veryscary, weird situation in the
future everything is people makevideos of you.
That's that, aren't you doing?
Things that you shouldn't bedoing totally it's creepy yeah,
it's way creepy, especially whenit gets in the hands of bad
people.
Speaker 1 (46:17):
To finish on a positive note.
Speaker 2 (46:18):
What are some?
What are some good experiencesyou've had, or testimonials or
something of like.
Because you showed something inyour life, someone said, hey,
that really helped me in somekind of way um brixley, or
personal or all of it yeahpersonal um, I think just I get,
I got a.
Speaker 1 (46:36):
I get a lot of recognition for being real.
So I feel like there's a lot oftimes where people on social
media you can you can tell whensomeone's being fake like it is
so easy to tell when someone'snot being their true self, and
so I do get a lot of recognitionthat are like okay, I
appreciate you showing the real.
You know you're not waking upwith your hair and makeup all
done, cause I'm like that's notme.
You know, if I was, if I was towake up and just jump on the
(46:57):
camera with hair and face ofmakeup and hair every single day
, like you know that's fake,that's not real.
And so I get a lot of people whoare thankful for that.
I do get a lot of people whoare thankful for me showing my
business, because there's not alot of people who will show the
day in the life of a businessowner and there's a lot of
people who want to startbusinesses and just need a
little bit of push, sure, andseeing a woman entrepreneur do
(47:19):
something about it and show it,and it's just a little bit of
motivation for them to be likewell, if she can do it, I can do
it which is 100% true.
If I can do it, literally anyonecan do it.
I didn't even go to college.
I'm the last person to reallydo all this, and here I am, and
so I think you just need to wantit bad enough.
If you want it bad enough atleast me.
(47:39):
I'm very motivated.
I'm money motivated first alland I'm I'm another.
Another motivator is just if Iwant it bad enough, I'm gonna
have it, no matter what and so Ithink it's just it's worked and
so, but I yeah, I think thatwould be my answer is is just
people are grateful for me beingreal and then and then just
showing life and my trueness andand my business, business
(48:03):
aspect of it.
Speaker 3 (48:04):
Isn't it crazy how real is different.
Speaker 1 (48:06):
Like real.
Speaker 3 (48:07):
Being real is like the differentiator.
Speaker 1 (48:09):
Yes.
Speaker 3 (48:10):
Like a little sad.
Speaker 1 (48:11):
That's very sad.
It's very sad.
Speaker 3 (48:13):
It's like awesome for someone like you because you
are okay with it and you cancapitalize on it, but it's wild
that that is the.
That is the thing that's makingyou blow up.
The way you have is like it'strue.
Speaker 1 (48:27):
I just like woke up and filmed myself.
There's a lot of people whowill meet me and be like oh,
you're like, you're notdifferent than like you're
identical to what you are online.
I'm like that's sad that youare meeting people who are
different than you are, thatthey are online but also like an
awesome compliment.
Right, you told I, I take thatI'll take that compliment all
day because I'm I'd never wantto get on that screen and be
fake Well yeah, it does makesense though, because people
(48:49):
traditionally that it was moviestars, people in television
they're acting.
True, yes.
Speaker 2 (48:54):
So like you meet someone in person that you see
on the screen, that's true.
Speaker 1 (48:57):
I feel like that's different, though, you know,
than like the influence ofshowing your life Like that
should be real, it should beright.
Yeah, it.
Speaker 2 (49:04):
ones are showing your life like that should be real,
should be right.
Yeah, it should be real.
It's different.
But think about it like you gofrom tvs movies to reality tv,
which isn't real that's true,yeah it's like kim kardashian is
not the same person totallyprobably.
You know, I'm sure she'sslightly different, I'm sure
she's nice I bet she's nice.
Speaker 1 (49:19):
Nothing against kim kardashian.
Speaker 2 (49:20):
No, no, no very obvious like there's acting
going on.
Speaker 3 (49:22):
One of our clients met her and the whole family and
said that they were great.
Speaker 1 (49:25):
I mean, look what she's done, I mean, she's a boss
Like she is.
But I mean, for example, rubyFrankie, did you ever hear that?
I mean the YouTuber.
Speaker 3 (49:32):
I don't know who she is.
Yeah.
The girl who abused her kidsand Ivan's.
Speaker 1 (49:39):
So YouTube, I mean she Showing her life, showing
her kid's life.
She's a perfect mom, amazingmom.
And then it comes to find outshe's not.
Speaker 2 (49:46):
She's like the worst human on earth.
She's like starving her kid orsomething Actually Actually.
Speaker 3 (49:51):
Well, thank you so much.
Speaker 1 (49:52):
This has been awesome .
Yes, thank you for having me.
Speaker 3 (49:55):
Such a cool conversation I love, like
everywhere that it went.
I appreciate it.
Speaker 1 (50:05):
Where can people find you personally and where can
find brixley?
Yes, so my tiktok is kimberlyo'connell, that's like my
personal life.
Speaker 3 (50:09):
And then brixley is just brixley bags amazing.
So yeah, we'll go follow her.
Speaker 1 (50:11):
This is great well thank you so much, thank you so
much for having me appreciate it, appreciate it and we wish
ethan would have been here withus a little more you know, next
time next time is just ethanyeah, next time just ethan.
He's way more, way moreexciting than I.
Speaker 3 (50:24):
Well, thank you so much, everybody.
We appreciate it and we willsee you next week.
Thank you so much for listeningto the Unstoppable Marketer
podcast.
Please go rate and subscribethe podcast, whether it's good
or bad.
We want to hear from youbecause we always want to make
this podcast better.
If you want to get in touchwith me or give me any direct
(50:44):
feedback, please go follow meand get in touch with me.
I am at the Trevor Crump onboth Instagram and TikTok.
Thank you, and we will see younext week.
What are those?
What's that?
Packing cube set what's thattoiletry bag?
I mean, it's my business, butI'm not here being like hey,
here's this brand, buy it.
When you tell someone to dosomething, they're not going to
do it.
They have to decide themselvesto purchase it.
Speaker 3 (00:12):
Yo, what's going on everybody?
Welcome to the UnstoppableMarketer Podcast.
With me, as always, is MarkGoldhart, my lovely co-host.
How are you?
Great, wonderful, good Doing?
Well, we're back to like aschizophrenic spring in Utah
like 70 degrees earlier thisweek and blizzard this morning.
Speaker 2 (00:30):
Yeah, third or second winter.
Speaker 3 (00:32):
Yes, one of the two.
Speaker 2 (00:34):
Yeah.
Speaker 3 (00:35):
So it's like when hobbits call it like second
breakfast.
We have second winter, secondwinter yeah, that's right.
Well, I'm excited for ourpodcast today.
Speaker 2 (00:45):
We missed.
Last week we were in Austin.
Oh, it was lovely in Austin,though Austin's such a cool city
.
Speaker 3 (00:51):
It was good food and good weather the best food.
It was really good.
Speaker 2 (00:57):
It's just such a better food scene than we have
here.
Yeah, it was much more fun Inways.
In Utah.
Yeah, no offense, utah.
Maybe I just don't get outenough here.
More fun in ways In Utah, yeah,yeah.
But no offense Utah.
Maybe I just don't get outenough here.
Speaker 3 (01:09):
So probably we got an awesome guest today.
Speaker 2 (01:12):
Yeah, I'm excited.
Speaker 3 (01:13):
She's just been sitting here patiently.
Speaker 2 (01:15):
What do?
Speaker 3 (01:15):
you think?
Speaker 1 (01:16):
I've never been to Austin.
I'm like, can you take me?
Yeah, where are we going?
Speaker 3 (01:20):
We'll take.
We'll take you.
Speaker 1 (01:21):
Is it Texas?
Right, austin, texas, I'veheard the food's amazing.
Speaker 3 (01:24):
The capital we learned.
I thought it was Dallas.
Speaker 1 (01:27):
Yeah.
Speaker 3 (01:27):
I always thought Texas, the capital of Texas, was
Dallas.
Speaker 2 (01:29):
personally, I probably would have known it in
fifth grade.
I never thought that because Itook geography.
Speaker 3 (01:33):
Mark is intelligent, more intelligent.
Speaker 1 (01:35):
No wonder he knows.
We don't know, but he knowsWell the random voice you are
hearing introduce uh is kimberlyo'connell.
Speaker 3 (01:42):
I realized we just like started talking.
Kimberly o'connell, the uhfounder and ceo of brixley bag,
aka the tortoise queen, aka theranch hand all of, I mean
everything, everything added on.
Speaker 1 (01:54):
Just keep going.
It makes me, makes me soundbetter.
You just keep going with itgood morning and welcome thank
you for having me on here.
Speaker 3 (01:59):
I'm excited to be here good, and we have your
husband here with us too yes,ethan's in the background.
Speaker 1 (02:03):
we up, we should have .
We should have put a mic inthere.
I bet he'd give us some goodcommentary he would he's funny,
he's way funnier than me, or hecould be a fact checker.
Speaker 3 (02:09):
He could be our fact checker.
Speaker 1 (02:17):
That's true.
Speaker 3 (02:18):
That's welcome thank you, thank you so okay, so a
little background here.
Speaker 1 (02:23):
So I found you on the street, on the street, yeah.
Speaker 3 (02:29):
I saw you as, hey, you look interesting, do you
want to go on a podcast?
No, I found you, uh, throughTikTok.
Yeah, which is probably how alot of people have discovered
you.
You've kind of blown up, atleast that's what it looks like
to me.
It looks like to me that therewas this like almost overnight
success.
So just for everybody who knowslike Kimberly just does like
day in the life content but butis very amusing with your
(02:52):
commentary throughout it Right,and you?
intertwine business and familyand farm life, and tortoises, et
cetera, et cetera.
How long have you been doingthat for?
Speaker 1 (03:01):
So it'll be a year in May.
So yes, you did blow up, so Ijust hit a million followers on
like last saturday and it's beenless than a year and so really
it has been like kind of anovernight sensation in a way, in
a tiktok way, because you know,um, I mean, it takes people
sometimes a long time to getfollowers that way.
But I feel like I, like yousaid, I think it's just been an
(03:21):
overnight thing and it's so, soawesome, it's so cool.
Speaker 2 (03:24):
So okay.
Speaker 3 (03:25):
Did you just start?
What are we?
Speaker 2 (03:26):
dealing with Like tortoises or turtles.
Speaker 1 (03:28):
Tortoises, tortoises.
Speaker 3 (03:29):
Yeah, so turtles swim , turtles swim.
Speaker 1 (03:30):
Yeah, Turtles swim.
So if I put my tortoise in thewater they'd sink and die.
So tortoises.
Speaker 3 (03:45):
So we have six.
Speaker 2 (03:45):
They're.
That's crazy, they're cool.
Speaker 1 (03:46):
100 years yeah, they're cool, amazing.
Yeah, okay, so you started.
Those are not native here,though.
They're not, no, no, so it'slike usually like a, so that's a
desert tortoise, or like adesert spur tortoise is kind of
what they say, because they havelike little spurs on their back
and so they're more native toarizona.
Speaker 3 (03:58):
Stuff like that they like thrive in arizona that's
where you're from, that's whereI'm from, and so my parents
still'm from, and so my parentsstill have two.
Speaker 2 (04:03):
Okay.
Speaker 1 (04:03):
And so I grew up with two, and then Are these the
second generation of those two?
No, they're completelydifferent.
They all kind of they kind ofcame all in Like because we have
six.
They didn't all come six at atime.
We kind of like spread it out,kind of thing.
They all kind of randomly cameinto our lives.
Speaker 2 (04:19):
Truly Amazing, weird.
Speaker 1 (04:21):
Yeah, that's awesome.
Speaker 2 (04:21):
Yeah, wait, let's talk about tortoises for a
second.
Speaker 1 (04:24):
No one cares about marketing.
Yes, yeah.
Speaker 2 (04:26):
Please, so you don't breed them.
Speaker 1 (04:29):
So we don't breed them, I mean, yet They'll
probably breed themselves.
Speaker 2 (04:32):
You have males and females.
Speaker 1 (04:34):
So with tortoises it takes you a long time Unless you
go to, and I don't really careright now, so you'll just find
out when you find out, so we'llfind out.
When we find out, it usuallytakes between I've heard, I mean
, I'm not a tortoise expertbetween like 10 to 15 years to
find out.
So we know one of ours is amale For sure, 100% a male.
(04:55):
How did you discover that?
Speaker 2 (04:57):
Have you raised them all?
Speaker 1 (04:58):
from hatchlings.
Speaker 3 (05:05):
Or you've just picked them up as adults.
Do you know the age of all ofyour tortoises?
No, you count the number ofwhat was the old wives tale the
rings around the tree.
Speaker 1 (05:12):
Okay, so we started with two, so not my parents two,
we started with two, anyway.
So I literally dragged him,actually dragged him because he
hates reptiles, even thoughtortoises are reptiles.
He hated reptiles.
So I dragged him to a reptileexpo and know, tortoise are
reptiles, he hated reptiles.
So I dragged him to a reptileexpo and I was like, please, I
love reptiles.
Speaker 2 (05:27):
so I'm like let's just go see the snakes and I
love reptiles.
Yeah, they're cool.
I grew up with reptiles sameexactly lizards so he just hated
reptiles and I was like, please, we had some tortoises did you
some small ones, oh nice, andthey all escaped oh well, there
you go they're just probably aneighbor.
A neighbor found one.
They're probably in my backyardright now, like five years
later.
Speaker 1 (05:46):
Oh, that's cool.
Speaker 2 (05:46):
You found them five years later A neighbor found one
five years later.
Speaker 1 (05:49):
I'm telling you they're hard.
No, they actually are.
They actually are hardy.
So we went to this reptile expoand Ethan saw the tortoises
there was two and they'reprobably that big at.
He saw them and he's like arethese the ones?
Your parents have them?
Yeah, those are them.
He's like what if we got two?
And I'm like sure, I lovereptiles, I grew up with them.
Yeah, not a big deal to me.
So we bring home the two and welive with them for you know, a
(06:11):
few years.
We take care of them and then,and then a couple years later,
his dad well, about a year later, his dad loved our tortoises so
much he's like I'm gonna buy mydad two for christmas.
So then he goes and buys hisdad to for Christmas.
About a year later after thathis dad goes to Japan for for
work and is like will youbabysit my tortoises?
So Ethan's like yeah, so bringthem over.
So now we have four.
And then his dad gets home fromJapan, is like but then doesn't
(06:34):
really ever come get them.
Speaker 2 (06:36):
So we so we kind of legally adopted them.
Speaker 1 (06:38):
We legally adopted them.
So then we have four, right?
So then my friend calls me,from arizona, and is like I
found this tortoise on the sideof the road.
I know you already have four.
I have one on the side of theroad.
He's big, he's, I need him, heneeds to go somewhere because I
don't know how big was he?
He was about okay, and I guessI relative big I mean yeah yeah,
(06:59):
because they can get that big.
But he's was big for what we hadand so we got him.
So so then we got five.
Then our last one some girl hadseen my TikToks.
I just started on TikTok, juststarted posting my TikToks, and
some girl reached out to me andwas like we have a little
tortoise and he lives in a box.
Right now we're in Minnesota,we're in Minnesota and it's cold
(07:21):
here and we don't let him outand he just stays in his box
inside all day.
And so I just feel bad.
Can you please take him?
Like he would live such abetter life with you.
So I was like sure you knowyou're in Minnesota.
I don't know how we're going tolike plan that you can't just
ship him in a box.
Speaker 3 (07:34):
Right.
Speaker 1 (07:35):
And so, like I kind of went back and forth with her,
she's like, well, what if?
What if we came this weekend?
So really, truly, I'm likethinking, like it's not, that's
not going to happen, like OK.
So then all of a sudden shetexts me that weekend and she
was like we're in Utah withSteven.
(08:00):
His name was Steven, we're inUtah with Steven the tortoise.
The tortoise name was Steven,that big, and he, I think, is
the oldest of the bunch and sobut he's the smallest because he
didn't get out, he didn't getthe sunlight, he didn't get the
area he needed, he just didn'tgrow so he didn't grow so that's
woodle baby steven and he islike our prized possession, like
that is the one that everyone Imean.
I came out with a coloring bookof him, like I came came out
(08:22):
with shirts, like he is asensation.
Speaker 2 (08:24):
So that's how we got our six.
Speaker 3 (08:26):
So they're all kind of randomly.
I think it's great he's got apersonality.
Speaker 1 (08:29):
Yeah, widow Baby Steven.
Speaker 3 (08:30):
Widow Baby Steven Widow.
Speaker 1 (08:31):
Baby Steven.
Yeah, so it's not just Stevenanymore.
Speaker 3 (08:37):
It's now Widow Baby.
Speaker 1 (08:38):
Steven, nice, yeah, I can't even yeah.
Oh yeah, so they just drove,and then they dropped him off
and they drove back.
Speaker 3 (08:44):
How big were you at that time?
Speaker 1 (08:47):
Oh not, I mean maybe 100,000 followers at that time.
Speaker 3 (08:50):
Okay, I mean that's pretty big.
Yeah, sorry, I shouldn't sayI'm like oh, no nothing.
I'm sitting here with like50,000 followers and she's like,
oh, not that much, not thatmuch.
Speaker 1 (08:59):
Yeah yeah, people just love the turtle content or
the tortoise, so that's how Iwhy kind of blew up on tiktok
was my tortoise content actuallybefore that.
I don't know if you care enough, but before that for a couple
years I did brixley on tiktok.
I don't know if you ever knewabout that.
So I did brixley on tiktok, blewup on that okay on tiktok
through brixley and then afterabout a year of doing that I
(09:19):
stopped because I kind of gotwhat I needed from that.
And so then we just startedrunning ads.
And then after a couple ofyears I was like I already have
like followers here.
I think I had like 40,000 fromlike tick from Brixley, kind of
thing but they were all therefor Brixley, and so I was like
well, what if I?
You know, I see everyone elsedo it.
What if I just showed my lifeand stuff?
(09:40):
like that, and so then I startedposting and no one wanted to
see my life, and so then I waslike okay, so I randomly filmed
Ethan putting his tortoises away, like that's what we did every
single day.
So I just randomly did that andit just went crazy yeah, went
crazy, amazing.
Speaker 3 (09:52):
It's funny how the like.
It's funny because your contentprobably didn't change much,
yeah, except for you startedadding just something.
That is just different exactlyright nobody's talking about
tortoises or yeah things likethat.
Yeah, because your content Ididn't know, I didn't go back
and look at what it was from ayear ago totally, but I imagine
(10:16):
it was roughly similar but youjust kind of intertwined exactly
the weirder things of your lifeor the more obscure things very
much so, because I was it waswe did two videos a day.
Speaker 1 (10:25):
I was putting our tortoises out and taking them
back inside, and that was it.
And then I knew because it didreally well, and so I was like,
okay, well, it's about to becomewinter I think this was like
September around, like it'sgonna become winter, so I can't
let them out.
So like I either stop doing allthis and wait till next year,
yeah, or I do something about it, sure so.
I.
So I was like, okay, well, whatif I start showing my life?
I'm like I feel like my life ispretty interesting.
(10:45):
Obviously I have tortoises thatcaught people's attention, but
also I own a business.
I mean, that's kind ofinteresting.
I'm a mom, we're building ahouse.
So I'm like what if I justshowed my life?
And so then I started showingmy life.
Speaker 2 (11:08):
Cool.
Speaker 1 (11:08):
And so then I started showing my business.
Speaker 2 (11:10):
September of last year Of 2024.
Speaker 3 (11:12):
2024.
Speaker 1 (11:13):
Yeah, so last year so that was like what six, seven
months ago?
Yeah.
Speaker 2 (11:17):
And what have you seen on the business side?
Oh yeah, since growing yournon-business related.
Speaker 1 (11:24):
Right, exactly so.
The cool thing about that is Ialways tell people it's really
interesting because even thoughthey're completely separate
things Brixley and me and myTikTok they go together so well.
Yeah, because I'm not trying tosell this product to you, I'm
not, and that's the thing, Ididn't even mean to really sell
it to you, so I'm not sittingthere in front of the camera and
be like buy my bag, buy my bag,buy my bags.
(11:46):
Nothing like that is come, come, do a daily life with me, come,
come see how I do things, and Ithink that intrigues people
enough to be like I like her, Ilike what she's doing.
I appreciate her hard work.
It's also a cool bag.
I really do enjoy what she'sdoing.
I want to support her, and thenthey start supporting me and
then they get the bag and thenthey like it, and so then they
just keep going, keep going.
So Right.
So it really has it's.
(12:07):
It's a really cool thing, it's.
It's grown my business.
But unfortunately I can't.
I feel like I can't really tellthe growth between the two.
I just know it's workingbecause people comment I just
bought a bag, or I mean stufflike that.
So I wish there was a way Icould be like, I mean I could do
like a TikTok 10 code orsomething like that.
Speaker 3 (12:24):
But.
But the thing is is like Ithink so many people want to
figure out the exact but at theend of the day, like you can
probably just look at what'shappened to your business from
September on compared to thatand you're like, okay, what big
changes have we made?
Maybe you upped your ad, spenda hundred thousand dollars a
month, or whatever that numberis.
But like you can start to reallycorrelate it to be like, okay,
(12:47):
cool, when I'm getting, when I'mreaching 5 million people a
month or I don't know what thatnumber is for you, you know,
like all of that can kind ofstart to spill over, or a lot of
that can spill over to what'shappening on Brixley and then
what ends up happening?
What people don't realize isnow my ad team can start to
(13:08):
retarget off of all those peoplethat it's bringing exactly.
Speaker 1 (13:09):
And that's what happened when I first started
TikTok.
2021 or I can't remember whatyear was, either 2021 or 2022 is
when I just first got TikTokand I just made like two stupid
videos with my family and then Iwas like I'm just gonna come
home from church.
I was coming home from churchand I'm like I'm'm just going to
show my bag on TikTok.
So I come home from church andI opened my bag and I'm like
here's this, this, this and this, all the ways and it went viral
(13:41):
.
And so then, throughout theentire year, I did sell my bag.
I'm like buy my site, thepeople who did you know all
those things.
And so that's why I stoppeddoing TikTok about after a year,
because I had the things Ineeded.
I had the information I needed.
I know that sounds bad, I'mlike I'm taking your information
, but it's true.
I really did have thedemographics I needed, and so I
didn't need to do TikTok anymore.
It was.
I was able to sell it throughFacebook Instagram.
Facebook Instagram ads allthose things.
And so, and then you know, ayear later, that's when I did my
(14:05):
personal.
And it's cool because I nevereven thought when I started my
personal that I'm going to do my.
You know it's going tocorrelate with my business, but
here I am now.
I just I launched a tortoisebag and it sold out within, I
mean less than two hours.
Speaker 2 (14:17):
I mean so it's.
Speaker 1 (14:18):
It's really cool to see how those two correlate but
then also don't correlate at all.
Speaker 3 (14:26):
Yeah, so so cool.
Yeah, so when you startedTikTok.
Speaker 2 (14:27):
Do you have a tortoise section on your website
?
Speaker 1 (14:29):
I don't.
So I started.
I should, but I started aanother LLC called EK Farms and
I started a business I mean, Istarted a website with that and
we sold tortoise shirts, uhstickers.
Speaker 3 (14:43):
So it was like a merch site.
Speaker 1 (14:44):
It was a merch site and I sold out of everything and
.
But I didn't sell my bag onthat merch site, I sold it on my
personal, on my on brixley siteum, and so I didn't.
I really didn't want tocorrelate the two together that
much.
I was fine selling the tortoisebag and that's why I bought it.
I didn't buy, I really didn'tbuy that many of them.
I mean I don't know whatrelative I bought bought 500 of
them, sure Bags of the tortoiseprint bags, and I was like man,
(15:06):
I should, I should have boughtless.
I mean, if they go on my site,why is there a tortoise bag Like
that is the most random thingin the entire world.
Here I have all these printsand then they're tortoise and I
should have bought in thousandsbecause I mean, every single day
I still have people being likewhere's the tortoise bag I want?
Speaker 3 (15:26):
well, I think, what a lot of brands struggle with,
because we we talk about thisall the time that brands have
such a hard time creatingcontent nowadays, because all
they are trying to do is sell,sell, sell, sell, sell, and
that's really what ads are moreso meant for.
And so when you start to createorganic content that's so
salesy, it oftentimes doesn'tget the traction you hope.
(15:47):
Now I think when did you startdoing Brixley on TikTok?
Speaker 1 (15:49):
That was like 2021, 2022.
Speaker 3 (15:51):
That was like you know, 2020 2020 to like 2022 was
the heyday of being able to dothat it's true, I feel like that
was okay yes, totally, but nowit's.
Speaker 1 (15:59):
It's now has to be organic yeah and I like.
For example, I just went toArizona, um, and I did a video
of me packing for Arizona and Inever, I didn't even think in my
mind let me run this as an adfor Brixley, didn't even cross
my mind.
But I used obviously all myproducts because that's what my
brand is a travel brand sure soI use my packing cubes, I use my
toiletry bags, I use my tote,my backpack, all the things and
(16:19):
I posted the video.
And then my marketing team tookthat video, ran it as an ad and
it did amazing, because I trulydid like, honest to heavens, I
did.
I did not think I'm going to dothis and I'm going to put it as
an ad and sell people on itSure, never.
I just did my thing, I just didmy life.
I just did my video that I wasgoing to post on TikTok.
They then thought that'sbrilliant.
I mean, you have all yourproducts showing right here how
(16:41):
to do it.
Speaker 3 (16:42):
Yeah.
Speaker 1 (16:42):
Let's post it as an ad.
So they posted it and TikTok,it did great and I got a bunch
of sales because people are likewhat are those?
What's that pedicube set?
What's that toiletry bag?
I'm like, oh, I mean, it's mybusiness, but I'm not here being
like, hey, here's this brand,buy it.
Because when people that's thething is like, I feel like
people are like, when you tellsomeone to do something, they're
not going to do it.
Right, they have to decidethemselves to purchase it.
Speaker 3 (17:04):
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(18:15):
businesses.
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Go check them out today atbestieai.
What's some advice you'd havefor brands that know they need
to create organic content buthaven't been able to figure it
out?
Speaker 1 (18:36):
um, I think, find someone who can for you.
Um, I know a lot of people whoare just so they think they're
bad in front of the camera.
Maybe they are bad in front ofthe camera.
Luckily I don't have that.
I mean, I have the personalityfor it.
So I think it works great formy brand.
But I know a lot of people whoare, you know, maybe older, who
aren't great in front of thecamera, who don't have that
sense of personality.
(18:56):
And so I think, hire someonewho can truly hire a Gen Z, hire
some cute little girl, hiresome some person who who's good
in front of the camera and dothat.
Like that's what you need to do.
It's, it's obviously workingfor me, it's working for other
brands, it's working for a lotof people, and so that's what I
would say is find someone whocan.
If you can't, totally, fine you, you do what you can, but then
(19:19):
find someone who can do that infront of the camera.
Speaker 3 (19:21):
Do you think it's important that there's one
single person who's going to ownit?
Speaker 1 (19:25):
I would.
I think I do because I've I'vethought about a lot of times I'm
like, not that I'm tired of it,but I'm like sometimes it's
it's a lot to post videos andand do that and and do all these
things, um, to create ads forit, and I'm like, oh, it'd be
nice to have someone else do it.
But, to be honest with you,people purchase because of me.
I think they like me.
I mean, I'm just I'm I don'tknow, this is just what I think,
(19:47):
but I think it's people whocome for me and want to see my
life and what I do, and theywant to support me and my family
, sure, and so I think that'swhy I do it.
Yeah, not that I don't love it,but I mean it's a lot.
Speaker 3 (19:59):
And so it's well, especially like day in the life
content.
Yeah, because I'll do thatstuff a lot too, and it's like
it's so exhausting to be like Ihave to go into my, I have to,
I'm walking into my house, Igotta hurry and run in and set
up a camera and then like, walkout and then come back in and
pretend like I didn't do it yes,and it's.
It's like yeah, it's, it'sexhausting where I'm out with my
(20:20):
family right now, yeah, andthis is the type of stuff people
really want to see, so I'mgonna do it exactly.
Speaker 1 (20:26):
So it's way exhausting it's exhausting and
people are like well, being aninfluencer isn't hard.
I mean relative beinginfluencers not hard for there's
other.
I mean there's other way harderjobs, like I'm so blessed and
grateful, but it is hard.
I mean it's hard when you getinto, like you're saying, your
family.
I'm like I own a business, I doall these things.
I'm a mom but I'm also tryingto juggle filming, setting out
my camera, doing all thesethings and so but I don't.
(20:47):
I mean I also need to be a wifeand I need to do laundry and I
need to do dishes and so there'sjust a lot of things that go
into it.
But I mean I love it.
I've made.
I've made a.
Now I feel like a career out ofinfluencing out of outside of
Brixley now.
I'm just talking about TikTokwise, I've now made a career
well, where I do make money offTikTok and off ads and off I
mean brand deals and stuff likethat.
(21:08):
So, I mean, now it's money andso it's another job.
Yeah and so.
But the nice thing aboutBrixley was that I could go to
work and then shut off thelights and I left work at work.
Now I bring this into my homeand now you can't shut it off.
Yeah, so it's just different.
It's just different.
Speaker 2 (21:25):
Yeah, I have a question about trends.
Speaker 1 (21:28):
Yes.
Speaker 3 (21:29):
I have a question about turtles.
I wouldn't be surprised.
I actually have a questionabout that tortoise you found in
Arizona.
Speaker 2 (21:37):
In Arizona.
Well, you know, you do havemale dominance behaviors in
tortoises.
So yeah, Got to watch out forthat.
You do, but Sure no, myquestion is.
Yeah, trends, so your businessisn't necessarily categorized as
fashion.
No, but it's fashion parallel,yeah Right.
Speaker 1 (21:58):
Yeah.
Speaker 2 (21:58):
Is that what you say?
So with AI, people are going tobe able to create imagery, and
it's usually just kind ofcopycatting everything.
Yeah, of copycatting everything, yeah.
But there's these trend.
The trend now is, I think,where a lot of brands are
struggling is we're we're kindof at this like inflection point
(22:18):
with trends where themillennial style is starting to
fade totally, even with housingand interior design, like I'm
sure you're seeing.
Like the cozy interior designis now back in like warmer and
yeah like people don't want thequote.
Speaker 1 (22:29):
Minimal super clean, kind super clean kind of more
stale.
I'm saying stale, but that'snegative, it's just you know.
Speaker 2 (22:37):
So they're going with like more blues and greens and
sofas and patterns.
So are you noticing this andhow do you incorporate this?
And also after that I want youto.
I'll have another question,which is like where do you see
it going for brands and how areyou trying to capture it?
But are you noticing it?
And what?
What do you think of it?
Speaker 1 (22:57):
I think it's.
I think my business model is alot different than a lot of
people.
I feel like there's a lotbigger businesses who have, you
know, a thousand people on theirroster and this person does
this person, this person doesthis, this person does this.
I have this marketing team.
I have, I have a PR team.
I have all these teams.
It's literally just me, it's meand a photography team and a
(23:18):
marketing team and that's it,and so, truly, I don't have
teams Like I think those areprobably outsourced.
Speaker 2 (23:23):
Right yeah, those are outsourced, Exactly so agencies
exactly so.
Speaker 1 (23:26):
I think a lot of people have it all in, like you
know, in-house, where I don't.
So, to be honest with you, Ibet there's a lot of people or
companies who have people toresearch that and do that and do
all that when me my brand is sodifferent for the fact that I
wake up and I'm like what do Iwant to do today?
What should I post today?
I don't have even an inkling ofwhat I'm going to do tomorrow.
It's truly based off how I feel, what I want to do and what I'm
(23:53):
seeing as the trends go day today.
So I wish I had a better answerfor you to be like.
Here's my you know, six monthroster of this is what I'm gonna
do this month.
This is what I'm gonna do thismonth.
This is kind of what I'm seeing, but I truly live by the
freaking seat of my pants, likethat's truly what I do.
I don't know if that's ahorrible answer, but that's kind
of my answer is I?
Speaker 2 (24:08):
just know.
I think there's common threadthere, because when you're
thinking of, maybe let's justtake the, the interior design
style that's taking off, whichis more cozy, it's just more
unique.
Yeah right, like there's moretrinkets, there's more like
things on the walls, like it'smore unique to you and and I
think that's Gen Z in general,yeah.
Right Like Gen Z wants to beunique.
(24:30):
Yeah, where millennials allwant to be the same.
Speaker 1 (24:33):
Yes.
Speaker 2 (24:34):
And so your style and what you're doing is more of
just like the Gen Z methodologyright, exactly when it's like I
don't really care to like bekind of in this melting pot of
culture and whatever it's like.
I'm just going to wake up anddo what I want.
Speaker 1 (24:49):
Yeah.
Speaker 2 (24:50):
Which is of culture and whatever it's like.
I'm just gonna wake up and dowhat I want.
Yeah, which?
Is why, like tortoises havetaken off.
Speaker 1 (24:53):
Yeah, because that's a weird yeah, no one would just
wake up.
Speaker 2 (24:56):
Strange thing, yeah, totally that people are like oh,
that's unique, that's cool,like I want to.
I want to watch that.
Speaker 1 (25:01):
That's a, that's a differentiator between you and
like the regular mom day in thelife of yeah, I agree, and I
think you know, even just trendwise mean with my bags or bag
colors, I truly I kind of do itbased off what I like, what I
think is trendy.
And I think the people who I'vecreated as my you know, my
customers, my, my fellow Brixleygirlies, they like what I like,
(25:24):
and so I kind of just do itbased off patterns I like.
I do ask them, though I do haveyou know, there's times I'll
get samples where I'll be likehey, do you guys like a, b and c
, d?
Because I'm like, I like all ofthem.
But what do you guys like?
And so I do, I am, I am thekind of person to like.
I do want input from mycustomers because that's they're
buying.
I mean, they're the ones buying, I mean I buy it, but they're
the ones who who, basically, Imean run this kind of thing, and
(25:47):
so yeah, and so.
But trend wise, I truly justthink it's me just being on
TikTok, being everywhere, seeingtrends here and there, and
that's kind of how I get myinspo so very cool.
Speaker 3 (25:59):
Yeah, how are you talking to your customers, like,
what do you do to communicatewith them?
Speaker 1 (26:04):
um, so, TikTok, instagram, and then we also have
a Facebook page called BrixleyGirlies.
Speaker 3 (26:08):
Oh nice.
Speaker 1 (26:09):
And they I mean they're so loyal on that page
and it is so cool to see thatthey, like I don't know, they
just show their bags and howthey're wearing it or what pins
they're using, and it's reallycool, the community they've
built on there.
Speaker 3 (26:25):
Yeah.
Speaker 1 (26:25):
That is now like thousands and thousands of
people.
Speaker 3 (26:31):
That's like we had a.
So, Mark, have you heard of acompany?
Speaker 1 (26:33):
called Fawn Design.
Yes, yes, yes, yes.
Speaker 3 (26:34):
So so I was the former CMO there back in like
2020.
Oh cool, back then, you knowthat was a really big thing was
to build these Facebook pagesand it was funny because a lot
of people, they, they, sometimesthe people in the community get
like very feisty.
They do, you know, and theyalmost kind of start to feel
like they're in charge anddictate things and so what would
(26:55):
happen is, a lot of timespeople would want to like let's
just kill that, let's just not,let's not engage with it anymore
.
And I'm like, yeah, these are50,000 people who love you, you
know.
Yes, they're a little feisty,you know, but but it's.
There's such power in talkingto your customers and I love
that you brought that up,because we're huge believers in
that.
Speaker 2 (27:13):
Like well, especially there, you know, there's a big
difference, because there'scustomers that you don't want
yeah, for sure, absolutely thatno one wants to talk about yeah,
right because you havecustomers, that just cost you
money it's very true.
After marketing cost and afterproduct cost.
Like there's customers thatactually make you lose money,
there's people who will dochargebacks.
Speaker 1 (27:33):
I mean, that's costuming and there's
chargebacks.
I'm like you got your bag.
I mean I have proof you gotyour bag and here you are doing
a chargeback on me.
I don't know why, but I meanthat kind of sucks.
Speaker 2 (27:42):
But your loyal customers.
They probably make up anywherefrom 10 to 20 percent of like
your total customer base, butthey probably make up anywhere
from 60 to 80 percent of yourprofit it's true, it's probably
very true.
Speaker 1 (27:54):
It's true, yeah, it's very true and everyone wants to
forget about them yeah like oh,they're just here yeah or like
they're kind of opinionated,yeah, but they're the ones that
are buying all your stuff it's100 true, and I'm, and I'm like
like you guys are saying, butI'm I'm a huge believer in that
and being you know like I'm not.
What I do like about mybusiness is that it's my face
Like.
Sometimes it's hard, but I, butthere's a lot of brands where
(28:17):
you don't know who the owner is.
You don't know that, so it'snot personable at all.
And I feel like when it ispersonable no-transcript person
that you don't know but, for me.
(28:38):
I'm like they know me, they knowI'm the person behind it, they
know I have a family, they knowall these things.
So I think they're a little bitkinder to me because of and I
appreciate that, because I am itreally is just me and my
husband and a small team.
And I do think there's hugebenefits in having your face be
there and you being the onetalking to him Like I do I mean,
(28:59):
I do all my DMs, I do.
You know I'm actually talkingto these people and it's not
just just you know, a marketingperson who does all that for me.
So I've seen really good thingscome out from me answering
questions.
Or you know a marketing personwho does all that for me.
So so I I've seen really goodthings come out from me
answering questions.
Or you know, hey, you know whatabout this, this and this?
Oh, let me send you a pictureof how I wear.
You know, just personable,being personable is.
(29:21):
I've seen a huge success inthat.
Speaker 3 (29:23):
So cool yeah.
Do you guys do any productseeding?
Do you seed to other contentcreators?
Speaker 1 (29:28):
I haven't, I haven't, but I'm actually, I just I
think I'm going to, I think I'mgoing to, I think, at least PR
boxes.
I I because now I'm a contentcreator, I mean I, I'm now in
that space.
I see how it is reallybeneficial for companies to do
that Totally, and I'm kind ofmad at myself for not doing that
, for I mean, now I'm juststarting, but I mean, you got to
(29:50):
start somewhere, but now thatI'm in that space, I see it and
I see you know.
For example, there's a brand ofpajamas I wear, or my son's
pajamas.
It's called Cozy.
They're an awesome brand and Iwear my-.
Speaker 2 (30:02):
Is that Cozy Earth?
No, not Cozy Earth.
Speaker 3 (30:04):
So just Cozy Blankets are in Arizona, arizona, small
business yeah and I love theirpajamas.
Speaker 1 (30:08):
I love their kid pajamas, so I'll wear their
pajamas.
My kid wears their pajamas andI do a day in the life yeah and
I'm not like, I'm shouting outhey.
I'm wearing cozies.
Hey, buy cozies, it's, it's, Iwear them, I show them.
People are commenting hey,where is that?
What's that from?
Where what is that?
And then I come, and thenobviously, yeah, it's from
cozies, they go and purchaseyeah so it's really just, it's
not even.
It's not even like havingsomeone, it's just having my
(30:31):
brand, just having it in thebackground, having it somewhere
wearing it, even the fact thatit could be in their household,
I think that is huge, totallymassive well, it's awesome that
you've been able to do whatyou've been able to do without
that totally right, and that'sjust another channel and
stepping stone and what'sawesome about product seeding is
like when you get what you'resaying, there's some
distribution you get to sharefrom other people.
Speaker 3 (30:51):
But, then you can also start taking that content
and running it as ads it's trueas well which will be really
cool, it's true.
Speaker 1 (30:56):
So I feel like now that I'm also in the space I'm
able to, I have more connectionsthan I did before of content
creators that I'm able to nowgift and not that I would just
give to them.
Obviously, I want to give topeople who do use my brand and
love my brand, and I do see alot of big creators who, who
will just I mean big brands, whoonly will give to the bigger
people.
(31:17):
And then there's all the littlepeople who are like, well, what
about me?
I'm the one who actuallypurchases your product.
These people don't purchaseyour product for sure.
And so I think I want to have areally good balance between the
two, because it does it too.
Because it does, it isimportant to have the big
creators have your brand,because they're influencers.
That's what they do for aliving.
They influence people, but then, at the same time, they're
still the smaller creators orsmaller people.
Speaker 2 (31:36):
There's different kinds of influence there is
totally absolutely, and we talkabout this all the time on the
podcast.
There's intent-basedinfluencers, yeah, where people
follow them for only like onereason yeah, and it's for like
fitness or it's for makeup, orit's for a day in the life of
right like there's reasons whythey're following so yeah you
don't have to have a bigaudience when I say big audience
(31:59):
, yeah, like you don't have tohave a million followers to see
a lot of success from givingsomeone a bag that only has
30,000 followers?
Speaker 1 (32:05):
not at all absolutely , and that's what I'm saying.
Exactly what I'm saying is Idon't, I don't also, I don't
think I would ever pay for likea brand deal, like.
I there's a lot of people whowill, a lot of companies who are
a lot bigger than me and theirbudgets are a lot bigger than
mine.
Um, but I don't.
I don't think I would ever wantto pay for you know someone to
have my show my product, I thinkit just should sell itself.
Speaker 3 (32:36):
Yeah, totally, I think I just want to sell itself
.
Well, the other thing aboutcreators right now, um, and
there's been this like shift, um, in content creators and
followers where a lot of peoplearen't following people anymore.
Yeah, it happens for sure, butyou can get millions of views on
videos and only have a fewthousand followers.
That's true.
Did you see that video where Iimagine you've seen this just
because you're on TikTok, butthere was this girl who started
(32:58):
ragging on New York influencers?
Have you seen this video?
Speaker 1 (33:01):
I feel like I've heard of it.
I didn't see that one, but I'veheard, like the.
Speaker 2 (33:05):
Why New York influencers?
Speaker 3 (33:06):
Well, she pretty much just got on her phone, it
wasn't doing anything special.
And why New York influencers?
Well, she pretty much just goton her phone Like it wasn't
doing anything special and shewas just like.
New York influencers are soboring, like they're all the
exact same person, like they alllook like this, they all act
like this, they all wear RevolveGirl had like 800 followers and
that video got like 10 millionviews.
Speaker 1 (33:23):
Yes.
Speaker 3 (33:30):
And it only got her like an extra few, maybe a
couple thousand of followers,but like that's, the beauty of
content nowadays is like you canactually be gifting and seeding
product to creators who have nofollowing absolutely, and if
they're good at creating content, they can get millions and
millions of eyeballs on yourproduct, it's so true, that's a
huge fallacy.
Right now, a lot of people arelike I only want to go after big
people?
Hey, how do I get the hands insomebody who has?
(33:52):
You know, like you, you have amillion followers.
How do I get my makeup in frontof you or my?
Speaker 2 (33:58):
I don't know I'm trying to yeah pajamas.
Speaker 3 (33:59):
I was trying to think of something like a product
with tortoises and I couldn'tthink of anything.
Speaker 1 (34:03):
You know leash?
Yeah, I did.
I did have one of those timusent me a tortoise leash.
Nice I walked little babySteven around.
Speaker 2 (34:09):
T-Mu, t-mu did.
Speaker 1 (34:10):
T-Mu, t-mu paid me.
Speaker 3 (34:12):
That's huge.
Speaker 1 (34:13):
To have tortoise walk around.
Speaker 3 (34:15):
That's hilarious.
Speaker 1 (34:16):
So I don't know if it got them any money, but but
yeah you don't need, you don'tneed big creators to make a mark
in that world, look to forinspiration.
Oh my goodness, um.
Creators, maybe not any brandsI wouldn't say any brands
(34:36):
because, like I said, I feellike I'm just very specific in
my brand, um, so brand wise, noUm but creators.
I love Emily Kaiser, love her.
I actually know her.
I know her personally, but Ijust love what she's done.
I think she's brilliant in whatshe does and how she shows it,
and what does she do?
So she's like lifestyle, soshe's content creation, but just
lifestyle.
So really truly just shows herlife and that's it.
(34:57):
But somehow she's just able toreally connect with people and I
don't even know how she does it.
That's, that's the magic of it,is she's just, I don't know,
she's magic, she's somehow magic, um, but she just shows her
life and people are so intriguedand it's not like she has some
crazy house and some crazythings, nothing crazy, just it's
a good lifestyle and she justshows it so well.
(35:20):
And so you'll have to look herup.
She's, she's awesome, she justhad a baby and so, um, it's
really cool because, for example, she just had a baby and so I
think people have now seen heras like a because she had a
toddler.
So she's.
She's had a toddler for a while, so people have kind of seen
her as a toddler, but I thinkpeople are really intrigued.
Now she's a newborn, so thatwill resonate to a lot of new
moms and so how does shenavigate newborn life?
(35:40):
And so now people are intriguedin that and so I think she just
has a really intriguing lifeemily kaiser.
You said emily kaiser, very coolyeah, I think avery woods is
also a great creator.
I mean, I think she's smart inwhat she does and what does she
do?
She's also lifestyle.
She got herself in trouble acouple times, but I think I
think she's smart in what shedoes, so can you talk about why
she's in trouble?
She got like canceled on apodcast on her pod.
Speaker 3 (36:03):
So she does a podcast and oh, I think I might know
who you're talking about.
Speaker 1 (36:07):
And she did the harry jowsey podcast yeah and she
said some stuff and she gotcanceled, like was that recent?
That was recent and within thelast couple months.
You don't see cancellationshappening as often, so it was
like every single my tiktok,avery woods, avery woods, cancel
, avery woods, like all thethings.
And I truly I felt for her,like people might come for me
and be like, well, cancel, averywoods, like yeah.
(36:28):
But she said it wasn't thegreatest.
Okay, I'll give her that, butat the same time it's like I
don't know she just I think whatshe does is yeah, I think she's
good at what she does, but yeah.
Speaker 2 (36:38):
That's awesome, yeah, well, now I'm going to go look
up Avery.
Speaker 1 (36:42):
Woods.
New follower Avery Woods.
What did you say?
Speaker 2 (36:52):
Yeah, we all make mistakes.
It's fine, that's what I'msaying.
We all make mistakes.
Everyone has those days,especially when your life is
online.
Speaker 1 (36:56):
Yes, Because sometimes you can say or do
things that like yeah, peoplejust, and people get feisty on
tiktok very feisty, especiallythe bigger creators, because,
like I said, it's not personalanymore, I mean it's it's when
you have that many I mean theyhave like three million
followers when you get that bigpeople don't care anymore, like
that most people, and so theyjust say the meanest things, the
(37:17):
meanest things ever, likereddit, bad, bad place reddit is
crazy I just went on reddit didyou look up your name?
Yes, I did.
And I deleted it with tears inmy eyes.
Oh yeah, horrible, horrible.
Speaker 2 (37:28):
Yeah.
Speaker 1 (37:28):
Mean.
Speaker 2 (37:29):
Reddit's a dangerous place.
Never doing that again.
Speaker 1 (37:32):
Never doing that again.
Speaker 2 (37:33):
Speaking of negative ramifications of social media.
You're Gen Z, so I think you'rea little different.
Did you ever see the TrumanShow?
No, we just showed my kids thatWell the Truman Show is like
basically, a guy is gettingfilmed for his whole life.
Speaker 3 (37:51):
Okay, he lives in a simulation.
Speaker 2 (37:53):
He lives in a simulation because he's always
getting filmed and it's likethere's ads, it's like a TV show
that everyone in the worldwatches, this one guy.
Speaker 3 (38:00):
Does he know about it ?
Speaker 2 (38:01):
No, no, but then he figures it out.
Speaker 1 (38:03):
Okay.
Speaker 2 (38:04):
And he escapes the Matrix.
Speaker 1 (38:06):
In a way that kind of sounds interesting.
Jim Carrey Spoiler alert.
Speaker 2 (38:10):
Jim Carrey is the guy .
Speaker 3 (38:12):
Surprised.
I haven't seen that have youseen it, you have.
Speaker 1 (38:16):
He's seen every single show.
Speaker 3 (38:16):
Ethan's just been hiding things from you.
Yeah, literally I'm like excuseme.
It's actually a really goodshow, is it?
Speaker 1 (38:21):
kind of like that one where that guy's in the
courtroom and he has no idea.
Speaker 3 (38:24):
He's like the jury duty.
Yes, kind of like that.
It is a mini, but that's just acourtroom where Truman's entire
life is from his best friendsto his wife.
Speaker 1 (38:35):
Okay, now that is kind of sad, the wife one.
Speaker 3 (38:38):
When I heard that I'm like that's kind of crazy.
I forgot about that.
He has like a wife.
Speaker 2 (38:47):
Yeah, and Ed forgot about that.
He has like a wife.
Yeah, and ed harris is thedirector, the producer, but I I
bring that up because I think alot of people struggle with this
idea of like encroachingpersonal life and just like
sharing it yeah so how do youbalance that?
Do you view it as a negativething, like is there a moral
dilemma for you ever of sayinglike, hey, this is like where's
the boundary between public andpersonal?
Speaker 1 (39:10):
yeah, so I just, um, went to therapy.
I have a therapist, she'sawesome.
I just went to therapy and wasasked for that same exact
question because, like I wastelling you guys, brixley for a
while, you know, was my life.
Well, it is still my life, but,um, I'm able to leave that at
home and I and I learned to likecause I had a lot of mom guilt
and having Brixley and havingKempton was like, well, I want
(39:30):
to be at home, but I also I'm aCEO, I have to work.
So, it was a lot of mom guiltthat way, where she, you know,
she taught me like, okay, whenyou're at work, be at work a
hundred percent.
When you're'm home, I'm home asa mom, but then also I'm a
content creator, right.
So to answer your question, thekind of answer that we kind of
(39:52):
came up with was I have threetimes a day where I can do
content creation kind of thing.
We're like where it's morning,evening, I mean morning,
mid-afternoon.
At night I spend an hour ofeither filming, doing what I
need doing my day in the life,editing emails, whatever I need
to do, and then after that hour,or 45 minutes, or whatever I
say, I'm a hundred percent mom.
(40:14):
It doesn't matter if I'mgetting calls, it doesn't matter
if I'm getting text messages,dms, nothing, I'm mom.
Then in the mid afternoon Ihave 45 minutes.
I shut the door, I'm editing,I'm filming, doing whatever I
need to show my life.
Same exact thing After thatshut the door, done, I'm mom.
So it's right, so I've.
But before that it was, itconsumed my life, and so that's
why I asked my therapist what doI do?
Because there was no boundaries, none at all no boundaries.
(40:35):
It was if I get a DM.
I'm doing it while my child iswalking, you know, while I'm
like I can't live this way, likeno wonder people hate content
creation because it consumesyour life, it consumes what
you're doing.
Then you start hating itbecause you're not being the
wife or the mom or anything youwant, because it's it's so
consumed.
And so we came up with the planof of.
(40:56):
You know we're going to divideit and you're going to be a mom
when you're a mom.
But then you know you havethese hours where you can film
and you can go out and and doall these content creation
things.
So I don't know if that answersyour question at all.
Speaker 2 (41:08):
No, it does.
Speaker 3 (41:08):
Yeah, I think that's that's a great answer because I
just think a lot of peoplestruggle with compartmentalizing
your day.
Speaker 2 (41:13):
Exactly idea of like how much do I let just like the
big wide world?
Speaker 1 (41:18):
into my life and it has been hard because people
think it's just a window goingout yeah and, and then it
becomes the window where all theeyes are coming in.
And then there are things, youknow, where I won't show certain
places in my house.
You know there's times whereyou know I don't want to show.
You know I do show my son, butI don't want him to be the sole
focus.
So I know there are people whodon't show their kid at all,
(41:40):
which I completely understand,but I think I'm at the point
where I just I don't want toshow his entire life.
Speaker 3 (41:45):
He's in the clips.
Speaker 1 (41:47):
He's in snippets but, he's not the full reason, and
so, and then you know certainparts of my house and certain
things in my life I don't show,and so cause I'm like I have to
have some kind of privacy atleast.
Speaker 3 (41:58):
Totally.
Speaker 1 (41:59):
And so, but I think it gets really diluted because
you're showing your life.
It's.
It's easy.
It's it's easier to just showeverything that it is.
Speaker 3 (42:05):
Try to cut stuff out yeah and so, but you have to
have some, some type of of stop,and so I'm still, I'm still
learning it's crazy, even evenif you like are like I am really
once again we've talked aboutthis my follower count is
significantly lower.
I'm in the 50 000 60 000 rangehere, but, like I have, mine is
much lower.
I'm in the 50,000, 60,000 rangehere.
Speaker 2 (42:27):
But like I have made it and mine is much lower- than
that.
Speaker 3 (42:28):
I have made it a huge point to like never show like
the front of my house you knowand certain things like that
because I don't want certainthings to happen.
But I have been like on mystreet and just shown like my
mountain view and I've hadsomebody send me my address.
I'm telling you Like I've hadsomebody send me my address.
I'm telling you, like I've hadsomebody be like oh, you're on
blank drive in blank city, yes,and I'm like.
Speaker 2 (42:50):
Did they live near?
Speaker 3 (42:51):
you and one of the guys was like oh, I grew up over
there and I'm just like, peopleknow, people just like want to
do that kind of stuff.
It's freaky man.
Speaker 1 (42:58):
No, it's freaky People will like drive by my
house.
It's scary, and so I'm like Igot yeah, so it's creepy because
even like a mountain, like youdon't even show your house, you
don't show anything but amountain and a street it's
really easy to locate,especially Utah, because there
are times where you know acontent creator will show the
mountain.
There, you know, and I'm notcreepy enough to DM and be like
I know exactly but I'm like, oh,I know where they live.
(43:21):
Yeah, I know where that is, butI'm not like gonna going to go
to their house, but I do, youknow it's easy.
And so, but it's but yeah, it'sexactly that.
It's like how much do you?
Speaker 2 (43:30):
show.
I spent a lot of time in themountains and one of my buddies
posted an engagement photo thatthey took in the mountains yeah.
And it was like it's wayobscure too.
It's called trapper's loop,which is not way obscure, but
you know if you're down fromsouth area of utah.
You probably don't know it, butit's up by, like ogden it's
this big loop that goes up by,like pine view reservoir and I'm
(43:50):
like I dropped a pin.
It was my friend, but I droppeda pin.
I'm like this is where you were, huh see and he's like that's
crazy.
Speaker 3 (43:56):
He's like, yep, that's exactly where you were,
exactly it's crazy.
So you just know, in utah likedo just know.
Speaker 1 (44:02):
It's so easy to remember those landscapes.
And even when I was in Arizonaat my parents' house, there were
still people who were like, oh,I know exactly where that's at.
Speaker 3 (44:09):
I'm like.
Speaker 1 (44:10):
I'm not even showing their house.
I'm not showing anything, butpeople are creepy.
Speaker 3 (44:14):
Yeah.
Speaker 1 (44:14):
And so I'm still learning on what I do want to
show, what I don't want to show,and so it's a learning curve
what a weird time of life rightnow.
Speaker 3 (44:22):
Like we were just talking about this, like in one
day, in one day and this is kindof a stepping away from kind of
what we're saying, but just I'mjust the the premise of just
how weird things are.
Like when we were in austin, wegot, we went to dinner and
watched somebody get out of aself-driving car no, no driver
(44:43):
in the seat and then two waymowaymo's, waymo's oh, yeah, yeah,
waymo's, yeah, yeah, yeah, andthen that same day, chat gpt
came out with this.
Speaker 2 (44:51):
We can create any image for you that you want, and
then that same night everyone'sfreaking out at the grocery
store and with studio ghiblicontent, yeah, at this at the
grocery store.
Speaker 3 (45:01):
I walked through the grocery store and there was a
robot that kind of looked likethat air filter that drove
around.
That was the inventory checkercontent.
Yeah, at this at the grocerystore.
I walked through the grocerystore and there was a robot that
kind of looked like that airfilter that drove around, that
was the inventory checker theinventory checker.
No way, that was checkinginventory.
It was like hi, my name is soand so how?
Speaker 1 (45:14):
do I get him to my warehouse?
Speaker 3 (45:15):
inventory and I'm like I had like a panic attack,
able to buy one you know, thatis crazy.
Speaker 1 (45:21):
Yeah, it was kind of.
The world is it's crazy.
It was kind of freaky.
No, the world is it's crazy.
Yeah, it's kind of creepy.
Speaker 2 (45:26):
So I guess the biggest differentiator is to try
to be unique, right?
It's true, find an angle and aniche and like be as real as
possible.
Speaker 1 (45:36):
You have to, because I feel like all these content
creators are just trying to dowhat everyone else is doing,
which I mean.
Sometimes it works, but you gotto find your niche or you're
gonna get bored and you're gonnahate it.
Well, also, there's gonna beplenty of ai fashion copycat,
yeah like models and videos thatyou won't even know it's true
aren't real people oh yeah, I'veseen so much ai stuff like of
people I wouldn't, unless youtold me that was a fake person.
(45:57):
There's no way I would know.
Speaker 2 (45:58):
It looks so real and we won't go down the scary world
of deep fakes right now.
But yeah deep fake is a veryscary, weird situation in the
future everything is people makevideos of you.
That's that, aren't you doing?
Things that you shouldn't bedoing totally it's creepy yeah,
it's way creepy, especially whenit gets in the hands of bad
people.
Speaker 1 (46:17):
To finish on a positive note.
Speaker 2 (46:18):
What are some?
What are some good experiencesyou've had, or testimonials or
something of like.
Because you showed something inyour life, someone said, hey,
that really helped me in somekind of way um brixley, or
personal or all of it yeahpersonal um, I think just I get,
I got a.
Speaker 1 (46:36):
I get a lot of recognition for being real.
So I feel like there's a lot oftimes where people on social
media you can you can tell whensomeone's being fake like it is
so easy to tell when someone'snot being their true self, and
so I do get a lot of recognitionthat are like okay, I
appreciate you showing the real.
You know you're not waking upwith your hair and makeup all
done, cause I'm like that's notme.
You know, if I was, if I was towake up and just jump on the
(46:57):
camera with hair and face ofmakeup and hair every single day
, like you know that's fake,that's not real.
And so I get a lot of people whoare thankful for that.
I do get a lot of people whoare thankful for me showing my
business, because there's not alot of people who will show the
day in the life of a businessowner and there's a lot of
people who want to startbusinesses and just need a
little bit of push, sure, andseeing a woman entrepreneur do
(47:19):
something about it and show it,and it's just a little bit of
motivation for them to be likewell, if she can do it, I can do
it which is 100% true.
If I can do it, literally anyonecan do it.
I didn't even go to college.
I'm the last person to reallydo all this, and here I am, and
so I think you just need to wantit bad enough.
If you want it bad enough atleast me.
(47:39):
I'm very motivated.
I'm money motivated first alland I'm I'm another.
Another motivator is just if Iwant it bad enough, I'm gonna
have it, no matter what and so Ithink it's just it's worked and
so, but I yeah, I think thatwould be my answer is is just
people are grateful for me beingreal and then and then just
showing life and my trueness andand my business, business
(48:03):
aspect of it.
Speaker 3 (48:04):
Isn't it crazy how real is different.
Speaker 1 (48:06):
Like real.
Speaker 3 (48:07):
Being real is like the differentiator.
Speaker 1 (48:09):
Yes.
Speaker 3 (48:10):
Like a little sad.
Speaker 1 (48:11):
That's very sad.
It's very sad.
Speaker 3 (48:13):
It's like awesome for someone like you because you
are okay with it and you cancapitalize on it, but it's wild
that that is the.
That is the thing that's makingyou blow up.
The way you have is like it'strue.
Speaker 1 (48:27):
I just like woke up and filmed myself.
There's a lot of people whowill meet me and be like oh,
you're like, you're notdifferent than like you're
identical to what you are online.
I'm like that's sad that youare meeting people who are
different than you are, thatthey are online but also like an
awesome compliment.
Right, you told I, I take thatI'll take that compliment all
day because I'm I'd never wantto get on that screen and be
fake Well yeah, it does makesense though, because people
(48:49):
traditionally that it was moviestars, people in television
they're acting.
True, yes.
Speaker 2 (48:54):
So like you meet someone in person that you see
on the screen, that's true.
Speaker 1 (48:57):
I feel like that's different, though, you know,
than like the influence ofshowing your life Like that
should be real, it should beright.
Yeah, it.
Speaker 2 (49:04):
ones are showing your life like that should be real,
should be right.
Yeah, it should be real.
It's different.
But think about it like you gofrom tvs movies to reality tv,
which isn't real that's true,yeah it's like kim kardashian is
not the same person totallyprobably.
You know, I'm sure she'sslightly different, I'm sure
she's nice I bet she's nice.
Speaker 1 (49:19):
Nothing against kim kardashian.
Speaker 2 (49:20):
No, no, no very obvious like there's acting
going on.
Speaker 3 (49:22):
One of our clients met her and the whole family and
said that they were great.
Speaker 1 (49:25):
I mean, look what she's done, I mean, she's a boss
Like she is.
But I mean, for example, rubyFrankie, did you ever hear that?
I mean the YouTuber.
Speaker 3 (49:32):
I don't know who she is.
Yeah.
The girl who abused her kidsand Ivan's.
Speaker 1 (49:39):
So YouTube, I mean she Showing her life, showing
her kid's life.
She's a perfect mom, amazingmom.
And then it comes to find outshe's not.
Speaker 2 (49:46):
She's like the worst human on earth.
She's like starving her kid orsomething Actually Actually.
Speaker 3 (49:51):
Well, thank you so much.
Speaker 1 (49:52):
This has been awesome .
Yes, thank you for having me.
Speaker 3 (49:55):
Such a cool conversation I love, like
everywhere that it went.
I appreciate it.
Speaker 1 (50:05):
Where can people find you personally and where can
find brixley?
Yes, so my tiktok is kimberlyo'connell, that's like my
personal life.
Speaker 3 (50:09):
And then brixley is just brixley bags amazing.
So yeah, we'll go follow her.
Speaker 1 (50:11):
This is great well thank you so much, thank you so
much for having me appreciate it, appreciate it and we wish
ethan would have been here withus a little more you know, next
time next time is just ethanyeah, next time just ethan.
He's way more, way moreexciting than I.
Speaker 3 (50:24):
Well, thank you so much, everybody.
We appreciate it and we willsee you next week.
Thank you so much for listeningto the Unstoppable Marketer
podcast.
Please go rate and subscribethe podcast, whether it's good
or bad.
We want to hear from youbecause we always want to make
this podcast better.
If you want to get in touchwith me or give me any direct
(50:44):
feedback, please go follow meand get in touch with me.
I am at the Trevor Crump onboth Instagram and TikTok.
Thank you, and we will see younext week.
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