In this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldheart interview Noah and Kelsey Cook, co-founders of Learning with Kelsey, a subscription box service for educational activities. The Cooks share their journey from Kelsey's initial preschool packets to a thriving business, discussing the challenges of entrepreneurship, balancing family life, and the importance of curiosity in business growth. Learn valuable insights on building a successful business while maintaining a healthy work-life balance as a couple.
You can find Kelsey on social media @learningwithkelsey
Or you can visit her website at https://learningwithkelsey.com/
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
At the beginning, when you're a business owner,
(00:01):
it's a little scary because youreally don't know if people
really want it.
Speaker 2 (00:04):
No.
Speaker 1 (00:04):
Even if you have some validation, you're like I don't
know.
Speaker 2 (00:07):
I remember I took one to an influencer that summer.
I knew there was an influencerin our area.
I dropped it off.
My son was like five.
I made him run it up to her andthen she came outside, which
was like my worst nightmare.
I didn't want to see her inreal life.
So she came outside.
I was like thank you, and I waslike spread the word and so our
oldest son, owen.
(00:27):
He's nine, he brought it up tome last week.
Speaker 3 (00:29):
He's like isn't that the place where mom said spread
the word?
And just started giggling?
Speaker 2 (00:33):
because I like got, I like drove when I was like that
was the most embarrassing thingI've ever done.
Speaker 1 (00:36):
Yeah, we all have Michael Scott moments, oh my
gosh.
Speaker 2 (00:39):
I was like, okay, yeah, maybe I'm not cut out for
this.
Speaker 4 (00:44):
Yo, what's going on everybody?
Welcome to the UnstoppableMarketer podcast, with me, as
always, my co-host, markGoldheart.
Mark, how are you doing today?
Great?
Speaker 1 (00:53):
Wonderful.
Speaker 4 (00:55):
Good Yep, always the same response.
Speaker 1 (00:58):
It is.
Speaker 4 (00:59):
It's great, Great to be alive.
It is good to be alive.
It's a good day.
In Utah we were just talking tothe we've had like a cold front
, which has been nice Yep For us.
We have?
Speaker 1 (01:09):
Yeah, but I got.
I went fishing over the weekendwith three kids and each of
them caught a really big fish,so Nice.
Very nice.
I think I'm on a lucky streakright now.
Speaker 4 (01:20):
Did you catch one?
Speaker 1 (01:20):
No, did you catch one .
No, I didn't try.
I just we had the three reelsup for the three kids.
Speaker 4 (01:27):
And you were just managing, I was managing the
reels.
So just one parent on threekids yes, Fishing.
Speaker 1 (01:34):
That's a lot.
That's pretty successful, I'dsay so.
We were there for one hour.
Speaker 4 (01:37):
Oh, really Nice.
One hour three 18-inchers.
Speaker 1 (01:41):
Catch and release or did you keep them?
No, we kept them.
Nice, we're cooking them uptonight, Sweet, very nice.
Trout Trout, which isn't likethe best-tasting fish.
But get some bacon, some onionsand Reap the rewards.
Yeah, nice, you can make ittaste good.
Speaker 4 (01:58):
Yeah, probably.
I don't have much experiencewith trout.
Speaker 1 (02:01):
You got to use bacon though.
Speaker 4 (02:02):
Yeah.
Speaker 1 (02:03):
And some people just use like some herbs and some
like lemons, Like oh, it's stillso fishy.
I don't like fishy taste Bacon.
Speaker 4 (02:13):
Bacon fixes a lot of things in life.
Yeah, that's true.
Yeah, I'm excited for ourpodcast today.
Speaker 1 (02:18):
Me too.
Speaker 4 (02:18):
We've been wanting these guys on for a minute and
we finally got them in town,arizonians.
Yeah, is it Arizonians?
Speaker 2 (02:26):
I would call us Arizonians.
Okay, arizonians.
Speaker 3 (02:30):
Arizonians.
I think is the correct term.
Speaker 4 (02:32):
I never use it.
Speaker 3 (02:33):
But yeah, you finally reeled us in.
Speaker 4 (02:34):
Yeah, we finally got you, you guys.
We had to pay you guys a lot ofmoney, pun intended.
Speaker 3 (02:38):
Yeah, negotiating that, oh nice, contracting a bit
yeah, exactly.
Speaker 4 (02:42):
Finally, well, we want to welcome Noah and Kelsey
Cook.
They are the co-founders ofLearning with Kelsey.
Welcome, guys, thanks forhaving us.
Speaker 2 (02:51):
Excited.
Speaker 4 (02:52):
Like I said, we've been wanting to do this for a
minute and just has never beenable to line up.
And luckily, you guys come outto Utah and worked out perfect.
Now we're here.
Now we're here, Now we're here.
We've been so.
So we've been working with youguys for 18 months.
Speaker 2 (03:12):
Yeah, Because I always say you are the age of my
youngest baby.
Speaker 4 (03:16):
Ah, that's always nice when you have like a.
Speaker 2 (03:18):
Yeah, and my first call with you two weeks before
he was born.
Whoa that's cool.
Speaker 4 (03:22):
In my mind, I was thinking it was longer than that
.
No, before he was born.
Whoa, that's cool.
In my mind, I was thinking itwas longer than that.
No, you're crushing it.
It's easier for us to rememberthan you guys, though.
Speaker 3 (03:27):
What's that?
Speaker 4 (03:28):
It's easier for us to remember because we started
with you guys after Archie wasborn, nice.
Speaker 3 (03:33):
Before.
Speaker 4 (03:34):
That's awesome.
Yeah, so we've been workingwith you guys for a minute and
it's been.
How did we connect?
Remind me how we connected.
Speaker 2 (03:40):
So I connected, so I had seen your tiktoks okay, I
think either tiktok or yourreels okay and I like, sent them
to noah, and I was followingyou and then well, I also
followed you on instagram okayso you're so.
You guys were following meseparately okay and then I was
like, hey, no, I think I'm justgonna message him and see if we
could just meet with him.
(04:01):
And I emailed you and actuallyI think I like sent a request
and then you didn't ever respondto me and then we started doing
a lot of things and then inlike middle of october, you were
like, hey, I totally missedthis oh, can we get on a call
and I was like all right, we'lljust get on a call.
I'm like no, you want to just doit, and then we were we were
sold.
Yeah, yeah, that's right,that's awesome, best ever made,
(04:24):
but it was good timing because,had you emailed me earlier, I
think we were like in a weirdmode where we were trying to do
all these like moving fromdifferent warehouses.
It was like kind of crazy, sure, sure, sure, and so it was like
perfect timing.
Speaker 4 (04:33):
Yeah, yeah.
So tell just let's giveeverybody the little background
on, like what is learning withKelsey.
Give us a spiel on you, myquick spiel, yeah, yeah.
Speaker 2 (04:42):
Okay, well I so.
I was a teacher.
I taught kindergarten and thirdgrade and then I stayed home
and taught preschool out of myhouse.
When my first baby was born andafter COVID happened, I had to
close preschool and obviously Iwas so sad because I love
teaching and so I'm like I putpackets together for my
preschoolers of all the thingsthat we would have done in
preschool, like our activities,activities, our worksheets,
(05:09):
whatever and I put them out onmy porch and the moms would come
get them, and mom started justlike posting about them and so I
was like, okay, well, I'll justcreate an Instagram because,
also, I was trapped at home withtwo little boys and I was like,
yeah, I'll create an InstagramI can post about this and I know
three little boys.
No shit, there you go three boysand so I started posting about
it and more people were like,hey, can I, could you leave one
out for me, like in myneighborhood?
(05:30):
And I was like, ok, so I mademore.
And then I'm like, ok, I thinkI could sell these for fifteen
dollars.
I was like fifteen dollars, Isold ten of them.
I was like this is crazy NiceBecause preschool.
I charge a hundred bucks amonth for preschool.
So I was like in one week I made$150.
It's so crazy.
So then people in other stateswere like, can you mail them to
me?
And so I was like, okay, I'llput them in giant envelopes.
(05:52):
So I would put them in bigenvelopes, mail them out.
I have vivid memories of goingto the post office with bins of
these and scanning each oneindividually.
I was putting out my thing,scanning each one individually,
I was putting out my thing, andso that was like August and I
told Noah I'm like I think thisis, I think this is more than
just COVID.
Like I think being a teacherand a mom, like I had this
(06:14):
unique perspective that I don'tthink I realized not everyone
had.
Like I kind of knew what mykids needed to know, I knew what
activities to do, and therewere moms that didn't.
And so I told Noah I'm like Ithink we could do this like as a
box, and Noah was like, yeah,you should do it.
Speaker 3 (06:30):
Noah was always trying to get her to do
something.
She's got a brilliant mind andshe's a teacher.
Um, but yeah, I think August2020.
I set up an LLC because itlooked like it was doing
something and yeah, and I waslike okay, I'm just gonna.
Speaker 2 (06:44):
I mean, I made it into a box.
Speaker 3 (06:45):
I'm like that's way easier to ship.
Speaker 2 (06:47):
Yeah and so at that point it was like kind of like a
preschool curriculum and so.
I was doing it and I just I hadlike a random person reach out
to me and say like hey, have youever done any marketing with
this or anything?
And I'm like, no, I just likepost about on Instagram.
And she's like, well, let me,let me have a meeting with you.
I had a call with her.
She's like really helped uswith like our branding and our
(07:08):
business like plan, because atthis point I was just like
guessing, you know you were kindof just giving people what they
want.
Speaker 4 (07:14):
I was like people like it yeah.
Speaker 2 (07:16):
And it was nice that it was like a subscription,
because then the next month I'mlike, okay, well, for this month
, with last month, like I couldjust keep it going, and they
helped us create a business plan.
And then I kind of thought likeI think it needs to be 20
activities, I think it needs tobe simplified, because people
are going back to school, peopleare going back to work.
You don't need a fullcurriculum, and so we made it
(07:39):
the box in 2021.
Speaker 3 (07:41):
And I feel like that's like my real start date,
because that's kind of when weyeah, I mean they helped us
legitimize the business andhelped us kind of work out some
kinks yeah the branding yeah,but it was like I was doing all
this during bedtime and napssure, sure
Speaker 2 (07:56):
so it was like and all the while you were then
pregnant, yeah, and I waspregnant with my third at this
time, so it was like I feel likeI was never not doing something
and that it was chaotic becauseI was like okay, but I also
have a problem where I can't notdo things.
Speaker 3 (08:13):
So, it's like pretty normal for me, but then I was
like no, this is too much.
Speaker 2 (08:17):
Like I got to quit.
I would always tell them likeI'm quitting.
I can't do this.
Speaker 3 (08:20):
Yeah, and I'm working my day job.
I, yeah, and I'm working my dayjob.
I'm like just hire someone elseto help you out.
Yeah, yeah.
Speaker 2 (08:24):
Noah's like the best at being like OK, just just hire
somebody, Because I'd help hertoo, but it was.
Speaker 3 (08:29):
it was different.
I'd make sure the bills werepaid.
Our warehouse was taken care ofand things that are different
from what she was doing, likeheading the whole business up.
Speaker 4 (08:38):
But yeah, how much money did you guys make in that
first, just like deliveringpackets?
Do you guys remember like whatit was?
Speaker 2 (08:45):
I think like my total that summer I made like a
thousand dollars and that wasjust like, and you were so crazy
out of your mind.
I was so pumped.
Speaker 1 (08:53):
That's 10% of my teacher salary, literally 10% of
my teacher salary, exactly.
Speaker 2 (08:58):
The first year I was a teacher.
I was an intern, so I had myown class and I made half salary
of a teacher salary.
Speaker 3 (09:05):
And she intern.
So I had my own class and Imade half salary of a teacher
salary and she was grinding.
So what is that 18?
It was $14,000 because at thatpoint.
Speaker 2 (09:09):
$28,000 was a starting salary and I was in a
class I was teaching at a titleone school.
I was the only like.
Speaker 3 (09:16):
I didn't really have any support, and it was like,
yeah, I'm in the vice principalsitting there with half her
salary no, never I was.
Speaker 2 (09:23):
Like this is great.
$1,000, like yeah, in therewith half her salary.
Speaker 1 (09:26):
No, never I was like this is great A thousand dollars
Like I've made it.
Speaker 2 (09:28):
That's so funny, that's awesome.
Speaker 1 (09:29):
When you said you sold 15, like 10 of them at $15
and you're like this isincredible.
Speaker 2 (09:33):
No, literally.
Speaker 1 (09:34):
Like whoa.
Speaker 2 (09:35):
And it was because it was like I was going.
We were like going around thekitchen island doing it together
Like I was like, like, like.
Speaker 3 (09:41):
I was like like late nights with Noah.
Speaker 2 (09:43):
like here's the packets, and at that point I was
like cutting out the littlesquares for every like it was
like, yeah, she was grinding,but it was like tedious work.
I remember I took one to aninfluencer that summer.
Like I knew there was aninfluencer in our area.
My boys like still bring thisup to this day because I dropped
it off.
My son was like five.
I made him run it up to her andthen she came outside, which
(10:06):
was like my worst nightmare.
I like didn't want to see herin real life.
So she came outside.
I was like thank you, and I waslike spread the word and so
anytime our oldest son, owen.
Speaker 3 (10:14):
He's nine.
He brought it up to me lastweek.
He's like isn't that the placewhere mom said spread the word?
And just started giggling?
Speaker 2 (10:20):
because I like got, I like drove when I was like that
was the most embarrassing thingI've ever done, I called no,
I'm, like I said, spread theword.
Like what is wrong with me?
Speaker 3 (10:28):
hey, maybe she did, though I think.
Speaker 4 (10:30):
I think she did you gotta find her?
You gotta find her again andsay hey, do you?
Remember that spread the word.
Speaker 1 (10:35):
It's like like uh yeah, we all have Michael Scott
moments oh my gosh.
Speaker 4 (10:40):
I was like, okay, yeah, maybe I'm not cut out for
this or that, that high schoolboy that's trying to talk to the
girl and he says somethingstupid.
Speaker 2 (10:48):
Yeah, Dang it, Just relive it forever.
I'm always like spread the wordOkay so.
Speaker 1 (10:53):
But at the beginning, when you're a business owner,
it's a little scary.
Speaker 2 (10:56):
Oh yeah.
Speaker 1 (10:56):
Right.
Speaker 2 (10:57):
And I always was like .
Speaker 1 (10:58):
Because you really don't know if people really want
it.
Speaker 3 (11:07):
No, no, like, even if you have some validation,
you're like I don't know.
Well, it's the first time youwere even putting yourself out
there to have someone possiblyshare about the product before
everyone else was coming to youto ask.
Speaker 2 (11:12):
Before it was like people wanted you know, and then
it's like, okay, if I want thisto be something, I have to.
And it was so hard because it'slike such a like, so personal
to me, like I've created it.
It's like, yeah, it was likeputting a piece of me out there
for people to criticize and thatwas like so scary to me yeah,
yeah for sure.
Speaker 4 (11:28):
You know, one thing that you hear a lot of
entrepreneurs talk about isthere's kind of this like
there's two different.
There's two different ways thatI hear entrepreneurs looking at
starting their own thing.
You have those people who arelike, just go all in quit what
you're doing and just go for itRight, and you'll grow so much
faster.
In your guys's case, you didn'treally have to do that because
(11:51):
Noah was working and had a good,stable job and he was paying
the bills or whatever Right Didthat was that?
Did you think that that made ita lot easier for you to just be
able to creatively figure out away to build this and turn it
into a business, versus what ifhe would have come to you and
said I think you have somethinghere we have.
(12:12):
We just made $1,500 in a summer.
Let's just like I've got sixmonths worth of savings.
Let's, let's go for it.
You know, do you think thathelped, or do you think it would
have made it quicker if Noahwould have left?
Speaker 2 (12:24):
I think it would have made it harder for me.
Speaker 3 (12:26):
If I would have quit, if you would have quit early.
Speaker 2 (12:28):
Oh yeah, more pressure, yeah, I mean because I
felt like for two years, eventhough I was like technically I
wasn't making any money like I,I felt like there was no stakes
in it, you know, because I'mlike, OK, everything's paid for
the month before, I haveemployees that I can pay, and so
I'm not like stressed, like, oh, I got to make this work, yeah.
But I was more in like this isfun, I love doing this, this is
(12:51):
exciting and, as we like provethe concept, I feel like that's
when I started to be like okay,maybe I could have Noah come
work with me.
But even that like for so longwas like really, really scary
for me to think of, because Ididn't want.
I didn't want the pressure,totally, totally and there
wasn't you.
Speaker 3 (13:11):
You felt pressure, you put you're one that puts
pressure on yourself because youwant to make things exactly how
you want them.
But there wasn't pressurebecause I I was working, sure
helping on the back end and it'slike yeah, a lot of trial and
error and it ended up working.
Speaker 2 (13:24):
I mean I was working all hours, but yeah.
Speaker 3 (13:27):
Yeah.
Speaker 1 (13:28):
Well, I think it's important for people to know
what their personality is,because some people work good.
I think some people do theirbest work under pressure.
Speaker 2 (13:34):
Yeah.
Speaker 1 (13:35):
And other people don't.
So it sounds like maybe youdidn't like have this
self-realization, but you kindof guided this journey based off
of like hey, you're not goingto work well if there's too much
pressure, yeah, but by allowingit to grow naturally and also
have, like, the safety of yourjob, it allowed you to thrive
(13:57):
with the creative process andthe brand building.
Speaker 2 (14:00):
Yeah, cause I think, noah, no one knew that about me.
Speaker 3 (14:03):
Yeah, I've known Kelsey since I was 13 years old,
yeah, yeah.
So I know Kelsey really well.
She's the stressor.
I'm the one that can kind ofmassage things through and help
her understand like this isn'tthat big of a deal, totally Like
we don't need this income, sure.
So let's figure out how we'regoing to work this out, let's
make it work and then ifsomething comes of it, great.
(14:24):
If not, we tried and it was fun, it's a fun journey?
Speaker 2 (14:27):
Yeah, because I mean there were a lot.
There are a lot of times that Itell Noah, I'm quitting.
Speaker 3 (14:33):
Yeah, if I had to count on that, I mean I'd pray
like 20, 30 plus times.
Speaker 2 (14:39):
One mean comment.
Speaker 4 (14:39):
I'm like Noah, after like the 10th time I would just
laugh yeah, like literally toher, like yeah, it's funny but
you were good at being likeKelsey yeah, it's not the end of
the world, that someone got theincorrect thing in there or
whatever it was right at thetime earlier it was like
something so small, but to herit's like it's funny how it's a
huge deal it's funny how likethose loud voices, even though
there's only like one or twoonline in, especially in those
(15:03):
early feel big yeah, early days,right where they like, tear
down your baby, you know youonly have a hundred customers
right, and one of them's likeyou, dummy you're like what?
Speaker 3 (15:15):
yeah, we had to take the uh customer service email
access away from kelsey prettyearly that's pretty common.
Speaker 4 (15:21):
She would go through it.
Speaker 3 (15:22):
I mean, she wasn't even the one responsible for
responding to him.
We always had someone elsedoing that.
But she would like sneak inthere and be like reading I like
would guess the password likeam I okay?
Speaker 1 (15:32):
how dare they say this about it?
Speaker 2 (15:34):
yeah, no one's like what are you doing?
I'm like nothing, I'm reading.
Speaker 1 (15:38):
She'll be telling me something that someone has said
and I'm like just never go onthe natural man of me of like
trying to hurry and tell her whythat doesn't matter yeah when
really she just needs.
Speaker 3 (15:47):
I'm still working on on that after 12 years of
marriage.
Like she doesn't want the, shedoesn't want to know how to fix
it, she wants to just be heardfor sure.
Speaker 4 (15:55):
I still work on that as far as the customer service
stuff, yeah, like Mark said,don't go to reddit don't ever
type your name why did I searchmy name on Reddit?
Speaker 2 (16:03):
What's wrong with me?
There's nothing on there yet.
Speaker 4 (16:04):
Have you searched?
Of course I've thought aboutsearching me.
There's got to be something.
Speaker 1 (16:09):
Yes, I recently searched a lot of people on
there.
Did you search me Because Ididn't know about it.
Speaker 4 (16:15):
There's like a Utah influencer sub thread.
They just let Reddits ripsubreddit yeah and it was just
specifically to Utahentrepreneurs.
Speaker 3 (16:24):
I don't know if it's influencers so entrepreneurs,
influencers and I went through awhole list of people and I was
did you write my name, our names?
Speaker 4 (16:34):
um no.
I didn't yet.
Maybe I'm gonna do that afterthis but then maybe I should
have.
Speaker 1 (16:38):
But I searched a lot of people and my jaw was for
sure oh yeah, I was.
Speaker 4 (16:44):
It's crazy people just get in the business of
other people like it's no, likeit is their business I was
floored for two reasons.
Speaker 1 (16:51):
I like the information being spread about
personal lives.
It's like, yeah, pretty wild.
Speaker 2 (16:56):
Yeah, you're like, wow, that's crazy there's
nothing off limits also thatthere's people that spend that
much time no, that's crazyposting about that, and that's
crazy yeah, well, I was like,and then you just kind of feel
gross after and you're like,yeah, you're like why did I?
When I'm like why don't?
Why would I ever think that Iwould be on reddit like I'm?
Speaker 1 (17:16):
I need to get I was like embarrassed.
Speaker 2 (17:17):
I'm like okay, delete , delete one, one day.
Speaker 4 (17:20):
One day we're gonna start a good reddit a good
reddit, you guys so no, what was, what was the speaking of this?
Okay, so we established it waseasier to build the business
without the pressure I think forvery much so, that'd be.
I I've actually subscribed tothat.
Like there's I think there wasthis kind of like.
I think a lot of people onsocial media are like, oh, just
quit.
And you know, like there's thisbig kind of idea around if you
(17:43):
just quit and go all in, you'regonna win.
And I think that was almost anarrative.
And then now you've had peoplewho are coming out and saying
there's nothing that will killyour business more than pressure
of money.
Like there's nothing that makes, there's nothing that will make
you make a more emotionaldecision than if you don't have,
especially if a family.
Right, when you have to, like,feed your kids, you're not gonna
(18:03):
put the business first.
You're going to say, okay, Igotta go get a job or I gotta do
whatever.
So I I like the subscribing tothis.
Hey, find a way to take moneyoff as a pressure point in order
for you to grow and scale yourbusiness.
But what was the?
What was the straw that brokethe camel's back to have you say
, because I know for a while wewere like Dude, you should quit.
(18:27):
Like you, guys are growing atunreal rates.
Speaker 1 (18:30):
Yeah, well, we kind of missed that part of the
journey, right is you?
You've experienced massivegrowth.
Yeah right over two years.
Mm-hmm, I mean 20x.
Speaker 4 (18:39):
Yeah, it's really well.
I just looked at it what it was.
It was like a thousand percentGrowth yeah it's really crazy
Well, I just looked at it whatit was.
It was like 1,000% growth.
Oh wow, From when we startedworking with these guys 1,000?
, 1,000%?
Speaker 1 (18:50):
Yeah, and you guys have our permission Listen,
listen listen.
Speaker 4 (18:52):
I'm like, is that right?
It was like 996% yeah.
Speaker 3 (18:57):
You guys have our permission to use this in a
Bestie promo ad if you'd like to.
Speaker 1 (19:06):
Because to?
Because you know it's been.
It's been crazy.
Yeah, you guys have crushed it,and but that also comes with
more pressure, sometimes tooright.
So I was going to ask how didyou handle the pressure of going
from spending hundreds ofdollars for ads to tens of
thousands of dollars, tomultiple tens of thousands of
dollars?
How did that feel for you andhow did you manage that as a
business owner?
Speaker 4 (19:24):
what about my question with?
Speaker 1 (19:25):
no, I had a question first I know, but your question
comes after, because then it'sthe growth well, I'll go this
one first, then you'll remind meof that one.
Speaker 3 (19:33):
For me, I'm like to a fault sometimes I'm very
logically, I'm a logical thinker, which, um, I mean, for me it's
just like a mathematicalcalculation right are we?
Are we making more than we'respending?
Right?
And if it is, and if thenumbers are working out, then I
can confidently continue to putmore and more on that and know
(19:53):
that we're going to get out ofit what we want.
So I didn't see that aspressure.
I think that earlier, when wewere starting to spend on ads,
it was like the first group wewere working with I think they
were a little more nervous tosay like we can up it a little
bit, but I think they wereworried about what we would
think.
Sure, but.
Speaker 2 (20:10):
But I'm under the assumption like, if, if it's
working, let's keep, let's keepyeah, because at that time we
still like, even when we startedwith you guys, no, you still
had your full-time job I feel,like we were still doing so well
that it was like not scary tous like.
Speaker 1 (20:26):
It just felt like gravy on the top, not the main
course, and like that.
Speaker 2 (20:29):
We didn't.
We weren't like, I wasn't likepulling that much.
You know, it was kind of likeokay, let's just put it all back
in.
So you guys were telling uslike okay, if you do more,
you're gonna make more sales.
We're like okay, let's do it.
You know, like and like yousaid, like the pressure thing is
so true, we didn't, I didn'tfeel any like Anxiety about that
, because it had been proventhat it worked.
Speaker 4 (20:49):
You know yeah.
Speaker 2 (20:50):
I think if we had seen like a drop or like had not
done well, that would havecaused more anxiety.
But like the fact that we werebuilding this without a any ads
before you know like we were nowit seems like little numbers.
Like I did 171 boxes.
I just should know.
I'm like the post-it is on mywall from October 2022.
(21:11):
I did 171 boxes and I thoughtlike that's so crazy like in one
month.
Speaker 1 (21:16):
It was one month and I was like that how many boxes
did you do last month?
Speaker 2 (21:20):
we did 14,000, yeah.
So it's like to me like everysingle little thing was like a
huge win to me.
Speaker 3 (21:28):
So it's like when you're saying, okay, well, let's
do a little more, more, getmore, I'm like, okay, let's do
it yeah, yeah, for sure, yeah Ithink early on the concept was
proven and we talk about, likethe feedback we get from
customers, the negative ones,but like I think what drove
kelsey um a lot was the positivefeedback, the positive
reinforcement of pictures thatmoms would send of their kids
(21:49):
doing the box, and I think thatdrove her to continue to do it
and realize, like that weactually have something here.
So then putting more into adsand doing all that was all a no
brainer.
Speaker 4 (22:00):
Yeah, for sure.
Speaker 1 (22:01):
What I love about your product, too, is I don't
want to say it seems obvious orit seems like, oh yeah, that
could be a product.
But it's one of like.
I love the types of productsthat just seem like overlooked
for so long or just like forsome reason.
No one's like, did it.
Speaker 2 (22:17):
Yeah.
Speaker 1 (22:18):
Because it provides such a need for so many moms out
there, right, I think there's alot of moms, even moms who
might even have educationalbackgrounds, like your wife.
Right, they know they need tobe doing certain things.
They know they need to fill upthe time.
They don't want their kids onscreens all the time, but the
(22:39):
planning is such an effort.
Speaker 4 (22:43):
The time it takes to do all that stuff, Just the
planning right Like thematerials are one thing, but
it's the planning.
Speaker 1 (22:48):
Sitting down trying to come up with a game plan for
the month of like these types ofactivities, and then you've
just provided this awesomeproduct for these moms to just
oh, it's already pre-made, it'salready thought out, like you've
done all the work, thinkingabout the educational experience
and making it fun and useful,but it's something that you know
(23:09):
you could theoretically go doyourself.
Oh yeah.
So I think a lot of peoplemaybe they're like oh, that's
not worth doing a business over.
Speaker 2 (23:16):
Yeah.
Speaker 3 (23:16):
And we've seen people in the comments sometimes say
well, why would I spend thiswhen I can just go to Hobby
Lobby and get this?
I mean, they're not at a targetmarket if they're trying to
save 15 bucks to do it.
Sure, we're offering aconvenient item With your time,
but you won't Correct and theyhave so much excess because
they're not selling it in.
Speaker 2 (23:33):
Well, and I kind of feel like, especially like
millennial moms we've seen, likewe've been through like this
huge like TikTok, instagram,instagram where they're just
like serving us so much info andyou're like watching a video,
thinking, okay, I need to bedoing that with my kids, how do
I do that with my kids?
But then it's like the fiveother steps you have to take to
do those things with your kidsis so hard and we also feel like
(23:54):
so much mom guilt by not youknow, and so one thing that I
like, that I hear a lot frommoms.
Analysis, paralysis, yeah, it'slike people say I don't feel
guilty now because I feel like Idid one.
You know, as simple as it is.
I did this little thing withthem and it's like taking the
mom guilt away because I'mgetting this interaction and I
think that's like my biggestthing about these boxes is moms
(24:16):
and dads are getting like parentconnection with their kids and
they're getting to sit down andwork with them one-on-one and
like cause it's not like a boxthat you just pass them and they
do.
You know, it's a box that yousit and you do together and,
whether it's five minutes or 15minutes, it's like something
that they're going to rememberand something that's going to
stick with them.
Speaker 4 (24:36):
Totally One.
One question I had that youmight've maybe just answered
right there was was theresomething you did whether it was
the product or how you marketedit or how you built it that
surprisingly became a biggerimpact on the business that you
had no idea was going to be animpact on the business?
Does that make sense?
Yeah, I feel like I'm askingthat kind of weird.
Speaker 3 (24:57):
I mean, I don't know what you would say, but I think
listening to our customers.
I mean, the concept of whatKelsey produced was I don't know
if I'm saying this wrong butlike preschool in a box
initially, but then then you hadmoms reach out and say, okay,
what do I do with my younger kid?
So I don't know if that's whereyou're going with this but, like
(25:17):
listening to our customers, andnow our most popular product is
something that came out out oflistening to our customer Um
yeah, cause we wouldn't havedone the toddler box Right, had
I not.
Speaker 2 (25:28):
And then that's our best seller now, totally.
Speaker 3 (25:29):
Yeah, it's like double what we do for preschool
yeah.
Speaker 4 (25:32):
Yeah, I just love what you had said about like the
she also.
You know, you said somethingabout guilt like mom guilt, Like
I don't know if you buildingthe product, but all of a sudden
it was like.
Speaker 2 (25:43):
that makes a ton of sense when you say that I'm like
oh yeah, like their moms areconstantly beating themselves up
for not doing enough well,social media makes it worse
because everyone feels likethey're not doing enough yeah,
and you watch like a 10, a 30second clip of someone's like
day in the life and you're like,oh my gosh, she did this with
her kids, she fed them this, shedid this, and you're just
thinking her house looks thisway.
Speaker 1 (26:03):
Fed them this, she did the and you're just thinking
like yeah, like wow, she madegranola from scratch.
No, literally.
And I'm like well, I can't evenlike get these kids to eat
chicken nuggets Like.
Speaker 2 (26:10):
I don't know what I'm doing wrong, but even and then
like as I built it kind of.
This probably answers a littlebit more too is like I realized
as a teacher.
One of the things that I knewwas like, if I'm giving them
attention, if I'm giving thempositive reinforcement, they're
going to behave better for me.
So if I'm, if I have a goodrelationship with these kids,
they're going to my classroommanagement is going to be better
(26:31):
everything.
And I see that so much inmotherhood too.
If, if I give my kids even 15minutes of undivided attention,
like you're hedging off tantrumsfor the rest of the day, you
know and and so giving your kidslike if they know every day I
get to do an activity with mymom, that's 10 minutes you're
getting like your kid's going tobehave better just because they
(26:52):
know they're getting that timewith you.
Speaker 4 (26:53):
Yeah, for sure.
Speaker 2 (26:54):
And as a stay at home mom, you're with your kids all
day long, so you feel like I'mgetting this time with them.
I'm doing this while they'replaying right next to me, I'm
trying to pick up while they'redoing so.
This is something that you'redoing with them, for them and
getting to like be in theirworld.
Speaker 1 (27:11):
Yeah, and for working moms.
It gives them an opportunity tocome home and do a quick
activity with their kid havingto think without having to like
oh, I got a pre-plan and sure Idon't have the time for you know
, like you've been at work all,all day.
That's hard being at worktrying to jump back and forth.
Like you said, it servicesthese people, and dads too, I'm
sure, get involved.
(27:32):
Yeah, but the data says it'smostly dads.
Speaker 2 (27:36):
We love dads too.
Speaker 4 (27:37):
What I love about—this is something we've
kind of been talking a littlebit more about on the podcast.
You know, I think maybe threeor four years ago I was very, um
, I was very bullish on theproduct was everything, uh, when
it came to like a running asuccessful business, you know,
(27:59):
um, but what I've come torealize and not that that's not
true the product is everythingto you know in a in a way,
because if you don't have a goodproduct it's not going to win
for you.
But then the more I've studiedother businesses, the more I've
realized that it's so much more.
The most important thing is theaudience that you're serving.
It's not necessarily theproduct.
(28:23):
Yes, the product is, is a subcategory to making that work.
But, like I, I was looking at,uh, have you heard of?
Speaker 1 (28:30):
can I push back on you?
A little bit just to clarifywhat you're saying yes, please,
is I think what you're saying inmy like how I'm understanding
it is.
Speaker 4 (28:39):
The product doesn't have to be this brand new,
sparkly idea that no one's everthought of exactly this, this
super innovative, challenging,you know, like, like tesla, for
example, that did something sodifferent and new.
Right, it doesn't have to bethat way, but I think a lot of
us think about that, right, butthe, the brand that comes to my
mind is the uh, what's the dadcap company.
(29:03):
Why?
Speaker 3 (29:03):
can't I dad gang?
I see those everywhere.
Speaker 4 (29:06):
We're wearing three different hats.
Speaker 3 (29:07):
And we're not wearing a gang.
Speaker 4 (29:09):
But these guys have sold millions and millions of
dollars worth of hats becausethey are servicing a very, very
particular audience, which isnew dads.
Speaker 1 (29:19):
And then southern string hat Very similar, very
similar.
Speaker 4 (29:24):
Like the working man.
Speaker 1 (29:26):
The working man hat like this southern dude
demographic?
Yeah, it's, it's like led by uh, what's his name?
Speaker 4 (29:34):
richie I don't know what his last name is, but it's
richie.
Yeah, richie 250, I think okay,yeah, he's like an excavator,
yeah he just is a guy that likerepresents nine to fivers.
You know nice and like.
Hardhat guys yeah, the beautyand like Blue collar.
Nine to five work.
Speaker 1 (29:51):
And trade.
Speaker 4 (29:51):
Yeah, yeah, they're crushing it, you know, and you
guys Did the same thing.
It's like Moms there's allthese things Like I love.
We love the mom audiencebecause there's like moms Are
the most grindy people in theEntire world right, they're the
people who Get like, who do allthe work.
And Because moms are the mostgrindy people in the entire
world right, they're the peoplewho do all the work and get none
of the credit and they livewith that, and so we like such
(30:13):
an awesome demographic when youcan serve them.
Speaker 1 (30:15):
So I think that's super cool, because if you can
nail a product that actuallyserves a mom, you can really
grow fast.
Yeah, now there's a TAMequation here too right.
Like there's a totaladdressable market and
obtainable market.
But, like you said, I I lovethat you noticed that it was
(30:37):
servicing moms in a way that gotrid of their mom guilt in the
day.
Speaker 4 (30:41):
Yeah, I haven't even thought of it.
That's really yeah that'sreally fascinating.
This episode of the UnstoppableMarketer is brought to you by
BFF Creative.
Let's be real hiring designersand video editors can get super
expensive, and that's why I'mexcited about what BFF Creative
has done.
They've built a subscriptiondesign service that gives you
the feel of an in-house creativeteam, but at a fraction of the
(31:02):
cost, which I'm sure we allcould use right now From ad
creatives to social media posts,video edits to full website
designs.
Bff gives you unlimited designsand unlimited requests,
starting at just $1,000 a month.
The best part about this theircustom app makes it super easy
to submit projects, givefeedback, review, work and store
all of your creative in oneplace.
As a listener of the podcast,you get 25% off your first two
(31:25):
months with code unstoppable 25.
That means unlimited creativefor as little as $750 a month.
Go check them out right now atbffcreativeco.
Speaker 2 (31:35):
I have moms that will like message me.
I've had quite a few that arepostpartum and they say like I'm
so grateful for this because Ifeel so guilty with, again, the
mom guilt, but I feel guiltywith my older one.
You know, when you have yoursecond baby and you're like this
older one, their whole worldwas me.
Yeah, and now I have this babyand so it's so nice, like I use
(31:56):
this in my house.
Like when I had my firstdaughter, goldie she was a
newborn my older one, harvey Iwould put Goldie down for a nap
and I would do an activity withHarvey, yeah, and he would just
say every day, when's ouractivity?
When's our activity?
And it's like it was so, sosimple but like it just made
again.
It made me feel like a bettermom because I felt like I'm
(32:16):
doing something that I know iseducational, that I know is
hands-on.
Um, a lot of people are likejust play with your kids that's
like a common comment that I geton facebook.
Like you just need to play withyour kids, you don't need to do
stuff with them, and likethat's true, playing with your
kids is important.
But I'm also like a mom thathas to have some structure like.
I don't know if you realize I'ma little type a like I.
I have to have some sort ofstructure and I and I also want
(32:39):
to help my kids grow.
I want to get them educationalthings.
So, yeah, I let them free play.
Yeah, we do blocks, but likesometimes I'm tapped out on a
block tower you know like in thenicest way, like I want to do
letters.
Speaker 3 (32:52):
I want to.
Speaker 2 (32:53):
I want to let, so it.
It kind of gave me a way to dosomething fun in the as a mom
that I enjoy too.
Speaker 1 (33:00):
And checks those boxes off.
Speaker 4 (33:01):
Yeah, yeah for sure.
And if you can, like it is as aparent I mean, I've got three
kids Like there's no bettervictory in life than when your
kid chooses not to be on ascreen and chooses to either be
outside or be doing.
Like you know what I mean Likethere's just no better victory,
like once we see our kids likewalk outside.
I'm like we did it, and we'renot screen people, so our kids
(33:31):
like walk outside.
I'm like we did it outside andwe're not screen people, so like
we're not just like freelyletting you know like we're
pretty strict about it, but theyalways want it.
Speaker 1 (33:35):
You know of course.
Speaker 4 (33:35):
So yeah, who doesn't?
I mean everyone does big timeparenting when kids are not on
screens.
So, um, okay.
So back to my question.
Noah, what was the straw thatbreaks the camel's back?
To have you say, let's, let'scause, cause I remember you were
like I got like two more yearsof this dude.
Speaker 2 (33:51):
Yeah, he kept telling me yeah.
Speaker 3 (33:53):
I don't, I don't know if it was.
I mean we were doing well, youguys helped us really sell our
product in a way that made memore confident.
I mean, at at some point itjust becomes a numbers game of
I'm not a very risky guy,especially when you mentioned
earlier like you got kids totake care of mortgage pay right
um so it just became a numbersgame of like.
(34:16):
okay, I've heard a lot of peoplesay, like, once you, once
you're doing like 75 percent ofwhat you're bringing in on your
day job, that's a great time toquit.
But it's everyone's a littlebit different, right?
Sure, I'm not a very risky guy,so it was definitely more than
that, yeah.
Speaker 1 (34:29):
Yeah, I would say you'd need to be doing 150% yeah
that's kind of at least where Iwas.
You gotta be 50% more than whatyou're doing at your day job
yeah.
Because you know there isvolatility.
Speaker 3 (34:39):
So it was really just that and just seeing how well
we were doing over a month, overa month, over a course of a
year yeah, and then thatcontinued growth.
So it was really that.
I loved my job as a salesmanager in health care yeah,
worked in home health andhospice, loved my team, and a
lot of that, too, was I'm apretty loyal person.
(35:00):
Yeah, didn't love the idea ofleaving my team when we're doing
some cool things, but at thesame time, I loved coming home
and working with kelsey too sofor sure um, and I knew how big
of a deal it was for her to forme to eventually quit, yeah.
So I don't know if you know thestory of how?
Yeah, you guys know, this, butum, like I, I kept kicking the
(35:22):
can down the road telling herwell like maybe, yeah.
So last like October, I toldher yeah, I'm thinking maybe
next summer yeah.
I'll quit and that kind of andI was like like it's too big now
.
I cannot do this alone, so and Iactually knew that I was going
to quit pretty soon.
Yeah, but, like I said, I'veknown Kelsey since I was 13.
(35:43):
I've I've learned to tease herpretty good, but she didn't know
I was teasing her in this caseand I was just like pissing her
off.
Speaker 2 (35:50):
I'm actually shocked that you stayed with your secret
, because I was pretty mean, ohyeah.
Speaker 3 (35:56):
I was taking it on the chin.
She's like what are you doing?
Like.
Speaker 2 (36:05):
I don.
Speaker 3 (36:05):
If you said these words, but like you, just gotta
man up and do it.
Actually, that probably was aquote, yeah so, and I was just
taking it on the chin like I'mlike I'm playing the long game,
just taking some emotionalsurprise.
Speaker 1 (36:12):
I've never been able to really surprise her.
Speaker 2 (36:13):
So no one has never surprised me this good yeah.
Speaker 3 (36:17):
So I don't know if I'll ever be able to top it.
But I mean, to the outsideworld maybe this isn't that
crazy, but to me and us this waslike a big surprise.
So anyways, I kept kind ofplaying that game with her like,
well, this is going on at work,they're doing this now we're
opening up this branch, and so,anyways, I would tell her that a
lot.
And then I told my boss innovember that I would like
(36:38):
december would be my last month.
I was giving him my uh, sixweeks notice or whatever.
Anyways, I handled that and Ididn't tell Kelsey until I
wrapped a gift for her andopened it up.
He opened it up on Christmasand I think she thought that I
was going to, it was me quittingin the future and I already
worked my last day.
Speaker 2 (37:00):
So I opened it and it said I quit.
It was like business card withNoah's name on it for learning
with Kelsey and it said I quit,quit.
It was like business card withNoah's name on it for learning
with Kelsey and it said I quit.
And I was like okay.
Speaker 1 (37:12):
I was like so when I thought he was like saying he
was gonna quit and then he'slike, no, I already quit, I'm
done and I was like what?
Speaker 2 (37:14):
it was the best surprise ever, because I I feel
like that was the point where Iwas like at a level 1000, like I
was.
There were so many thingshappening, there's so many
things with the business that Iwhen you go from 100 boxes to
14,000 your November was thebest month ever it was a crazy
time to tell her I'm notquitting yet.
(37:35):
I just had Archie right or no itwas before I had Archie or it
was after.
No, it was the year after I hadArchie, so Archie was one, but
still, you just barely quit, Iquit.
We knew like two weeks beforeyou did.
Speaker 1 (37:46):
I told them, but still, yeah, it was just barely,
you, just barely quit.
Yeah, it was.
Yeah, I mean I quit.
We knew, we knew like two weeksbefore you.
Speaker 2 (37:51):
Yeah, I told them that's true.
Speaker 4 (37:52):
Yeah, we were like so sick.
Speaker 2 (37:53):
My wife knew she was like Only goals to get.
Speaker 4 (37:56):
Yeah, we said the same thing.
When we came up with you werelike our goals to get this guy
to quit.
Speaker 2 (38:00):
I think Alex MacArthur didn't he's the same
thing.
But even when I was like sayingthat I think Alex MacArthur
didn't he say the same thing,but even when I was like saying
that, I think it felt like sofar in the distance, like I it
even still feels crazy that I'velike made a business out of
these boxes.
Speaker 3 (38:16):
Yeah, I mean it.
It's absurd to think about I'm.
I mean every time Kelsey waspregnant, bringing it back to
motherhood.
That nine months for me alwaysflew by.
I know for moms that takesforever, but like.
I'm just like in a mode whereit's like head down, go to work
and then all of a sudden thebaby's here and then for this,
for this business, it's beenlike the same thing.
We sold 171 boxes in one month.
(38:36):
Now we do what we did lastmonth and I it's, it's just
crazy.
So, um, for me, for her alwaysasking me to quit, I was just
like, okay, one, one of thesedays, I will one of these days,
yeah, and then when?
Speaker 2 (38:50):
I finally did it.
Speaker 3 (38:50):
It it was great yeah yeah are you, you all right with
me?
Still not having.
Speaker 2 (38:53):
I love it what, what's the?
Speaker 4 (38:55):
what's the thing?
You guys, what's the thefunnest thing about working
together and what's the thingthat's the hardest thing about
working together?
Speaker 2 (39:03):
but do you want to do which one?
Speaker 3 (39:05):
I mean, the funnest thing is just, I don't know,
we've had to adjust to mespecifically.
Like working from home is hard,like when the kids are in
school it's a lot easier, butlike when we're up here for the
summer it's harder because, likethe kids are just always around
, I could always be doingsomething with them.
Maybe that's dad guilt, maybeit is.
We call that dad tax.
(39:26):
Dad tax yeah, that's good.
I'd use that one for foodtypically.
Yeah, my dad tax, but justblocking my time making sure I'm
as organized as I was in my dayjob.
Speaker 2 (39:37):
That's the hardest part.
You're saying that's thehardest part, yeah.
Speaker 3 (39:40):
Funnest part is just being around my family all day,
yeah we just get to hang out allday.
Speaker 2 (39:43):
It's so fun.
Yeah, noah and I are like Imean, we've known each other
since we're 14, but like we justlike to hang out together.
So it's like it's nice that wejust get to hang out all day.
I feel like the hardest partfor me is like when I have to
explain things to Noah, likebecause he knows the business
from like the outside.
But there's so many things thatI've done on the inside that
(40:04):
when I get caught.
I'm like okay, so you think Idid that wrong.
Speaker 4 (40:08):
You know I'm like he's just simply asking like why
do you do that?
Speaker 2 (40:11):
I'm like okay, so you hate it?
Speaker 3 (40:12):
like let me yeah, and the first, like I mean january,
when I came on full time, itwas a lot of like me going down
the warehouse just kind ofauditing, observing the process
to see okay not like to say, tosay hey, this process sucks.
Yeah, just kind of on the backend, but like I was going on
there to one learn it, to see ifthere's anything that I could
(40:34):
see from an outsider'sperspective, because that's what
I was really to see.
If we could tweak anything,there wasn't much to tweak.
Speaker 4 (40:38):
Yeah.
Speaker 3 (40:39):
We tweaked some things, but like when I would
bring that stuff to Kelsey.
This is her baby, right?
Yeah?
You call the baby ugly, so it'slike I can understand why she'd
think like well, why are youquestioning this, like we've
been doing this for?
Speaker 1 (40:49):
three plus years.
Why'd you choose that shirt foryour baby today?
Yeah, I know, I'm like okay.
Speaker 4 (40:53):
You know that happens all the time, like in the
corporate world.
You know when you hire somebodyon there and everyone takes it
very defensive.
Oh, it's so hard, but it's notthat at all.
The person's just like, hey, Idon't know.
Speaker 2 (41:06):
He literally doesn't know.
I'm trying to learn here.
Speaker 4 (41:07):
Why do you ship this way and I'm asking out of pure
curiosity, not out of this isstupid.
Why aren't you doing it this?
Speaker 3 (41:15):
way.
I didn't know.
I mean, I knew enough to get by, but like the specifics on
certain processes that we hadgoing was like I need to
understand this better.
Speaker 2 (41:25):
We have like we have two, two girls at work where we
work really closely with it.
One is a director of operationsfor us and one runs our
warehouse and they're reallygood about like explaining it to
Noah, talking Noah through andlike also done on a meeting
afterwards.
I'm like sorry, I was so meanto Noah, I'm sorry.
Speaker 3 (41:40):
Yeah, those two are really nice and they're like no,
you're doing great, you guysare doing great.
Speaker 2 (41:44):
Like sorry, it's just like.
Why is he asking that?
Like I think he just wants toknow.
Speaker 1 (41:48):
Yeah, well, I think having an outside perspective is
pretty invaluable, honestly.
Oh for sure.
You know, like with the rise oflike therapists for personal
lives, I'm surprised that somany people in the business
world like think consultantslike can't provide value.
Speaker 4 (42:03):
Yeah, because, because consultants are
essentially the they're thetherapist for your company.
Yeah, yeah, we're not going tocome fix your whole company.
Speaker 1 (42:11):
but it's so nice to have somebody come in from an
outside view and say, oh yeah,like, why are you doing it that
way?
It's like I don't know.
Speaker 4 (42:20):
That's just how we did it.
That, and that's just how wedid it.
Speaker 2 (42:21):
That's how we started doing it and kept doing it.
Speaker 1 (42:22):
It made sense at the time Like is it wrong yeah?
Speaker 2 (42:25):
Well, and I think like one thing that's helped us
meet specifically be successfulwith this, is that I didn't ever
think of myself as like anentrepreneur.
I didn't think I knew business.
Like I still don't think I amin no business.
It's hard for me to say I'mlike always anyone tell me what
to do you know like.
I'm not afraid to ask someone tolook it up to get.
(42:46):
I feel like everyone knows morethan me with this, so I think
that really helped us in a way.
Like I'm like okay, I wantboxes.
How do I do that?
Well, I'm gonna ask people thathave done boxes.
They told me, and so I neverfelt like I was all knowing you
know where.
Sometimes I feel like if you gointo it planning a business,
you you feel like I know what todo, I should know what to do.
I kind of just always assumed Iwas like dumb, like I'm
(43:07):
learning with Kelsey this wholetime, like I'm just trying to
figure it out, you know yeah.
Speaker 1 (43:11):
I think the number one attribute of a entrepreneur
is curiosity.
Speaker 2 (43:15):
Yeah, for sure.
Speaker 1 (43:16):
Right, because you don't have any preconceived
ideas of what's supposed to workLike you kind of?
Have, like you know, vagueunderstandings, but you're just
curious like, oh, I want to knowhow do you do this, like, how
do you make it work?
How does this happen?
Yeah, rather than thinking youknow it all.
Speaker 3 (43:32):
Yeah and maintaining that curiosity maintaining that
curiosity once you get to apoint where you feel like you're
successful.
Speaker 4 (43:37):
That doesn't mean that your process is perfect you
nailed on head one of thebiggest killers of the most
successful entrepreneur.
Like entrepreneurs the peoplewho are like the darlings that
we talk about them, the utahdarlings, the ones that were
skyrocketing the same way youguys are skyrocketing the people
all of a sudden start to feellike they know exactly what
they're doing, and so they stopbeing curious and they start
(43:59):
just doing the same things overand over again, and then all of
a sudden you start seeing thosebusinesses go, I mean dozens.
We can, we could name.
We won't name them, but wecould name them internally.
Speaker 1 (44:09):
Well, they start following the playbooks of like
a Nike.
Speaker 4 (44:12):
Yeah.
Speaker 1 (44:13):
Apple and it's like you're not there yet.
Speaker 4 (44:16):
Yeah, it's like you don't have a technological
advantage.
Speaker 1 (44:32):
You don't have to get that business oriented Like you
don't have to be so rigid aboutit, like you're not a fortune
500.
Speaker 4 (44:39):
Yeah, well, the other thing that starts to happen,
too is is, as you get bigger,you're going to start to have
people who are going to start tocopy you and do exactly what
you're doing.
You've probably already seen it.
Speaker 1 (44:47):
You get all scared.
Speaker 4 (44:49):
And then what happens is you guys stop playing the
curiosity playbook and theystart to be more curious than
you and they start to overtakeyou.
It will happen if you don't.
And that's one of the thingsthat we've loved about working
with you guys.
You said it right Like you guysalways seem to be hiring
(45:09):
somebody to come in and justlook at things you know like and
I love that about you guys youguys understand what you're good
at and what you what you maybenot that you're bad at it, but
it's not just your strongestattribute and so you're like hey
, let's bring somebody in, andsure it might cost us more money
than I want to spend, but ifthey could answer one question
for us, it's worth it, you know.
So I've loved that.
(45:31):
We've loved that about you guys.
We've said that all the time.
Like these guys just, they justget it Right.
They get what they're good atand they understand what they're
not.
Speaker 1 (45:39):
I think a lot of that's because of what you just
said.
Like you don't consideryourself an entrepreneur, so you
don't have this identitywrapped up in like what you're
supposed to know yeah, I justfeel like I still feel like I
have no idea about business.
Speaker 2 (45:51):
You know, like I'm like I and I think Noah that's
like to his credit he's the onethat like told me just hire
someone for that, just hiresomeone for that, just, and so
that I think that is why we wereable to get where we were,
because he's like well, if youdon't want to do it or you don't
know how to do it, let's hiresomebody.
Speaker 4 (46:09):
Yeah, for sure.
Speaker 2 (46:09):
That's how we found you guys.
Speaker 1 (46:11):
Easy peasy, let's hire people.
Speaker 4 (46:13):
Yeah, you got to hire the right people.
Oh, for sure, so you guys havebeen working with each other.
Speaker 3 (46:31):
Obviously, you've been working with each other for
a while, but full-time for thelast six, seven months.
Best advice you have for peoplewho are running businesses
together couples I love thatwe've started to plan our weeks,
like when you're running abusiness as a couple and you
have kids especially.
Like you could go through aweek and feel like you got
nothing done if you don't planproperly and you have the guilt
of the business owner.
Like I needed to get those eightthings done and I did one thing
yeah so just planning andprepping weeks ahead of time and
(46:51):
just kind of knowing eachother's schedules, giving the
other person enough time to kindof get stuff done and that's
the thing I love about is right,I can.
I can take the kids for threehours, let Kelsey knock out some
stuff, and then she can do that.
Vice versa, yeah, um, whatother advice would you give?
Speaker 2 (47:07):
Yeah, what do you got ?
Speaker 3 (47:08):
I think that's been big for us right the planning of
our weeks.
Speaker 2 (47:13):
Yeah, I think also like staying in your lane of
what you're good at totally isreally helpful.
Like sometimes Noah and I willtalk about something and I'm
like I know I don't, I can'tknow about that.
Like that's too, that's goingto send me into stress mode,
like you just have to handlethat.
So like no one knows the thingsthat are just no one's going to
handle it.
And then he'll handle it withthe team, which has been so nice
because I felt like before myhand was in every single thing,
(47:35):
and then that's where I feltlike so burnt out or so like I
couldn't create anything new,because I was like worrying
about our paint stainingsomething, or like you know,
like something small but likethings like that.
So if I know now I know I havesomeone that I trust 100% taking
care of that that's been likelife changing for me.
So I think, knowing what you'regoing to be in charge of,
(47:56):
knowing what Noah's going to bein charge of there's obviously
so many things that we talkabout together Like we're
constantly talking about ourbusiness but it's nice to have
certain things that we don'thave to cross paths on.
Speaker 3 (48:07):
Yeah, super cool and just taking time for like we'll
go out every weekend.
Good, A lot of times we'retalking about the business, but
it's like we don't make it tooserious, Right.
Speaker 4 (48:16):
Sure, yeah, yeah, I would think that that's hard.
You know, my wife and I don'twork together the way Mark and I
work together, but like she'sthe silent partner and even us
now, like I'm like I don't needto be talking about what I'm
doing, yeah all the time, youknow, and so we've kind of
started to set boundaries, eventhough she's not a part of the
(48:37):
day-to-day business.
So I think, even with spousesthat are supporting you maybe
not in a full-time role I thinkthat's really good advice as
well.
Um.
Speaker 1 (48:46):
I have a question for you, kelsey, before we wrap it
up.
As an educator, I think you youwere you touched on this
earlier right About theimportance of play and structure
.
I think a lot of people dotheir best work when they're
playing, which is curiosity,right, playing is just curiosity
and action.
So how do you maintain aplayful mindset when you're
(49:11):
working on your business?
Speaker 2 (49:17):
I feel like for me the best thing has been that I
have kids that are these ages,you know.
So I'm constantly like doingdifferent things with them,
playing with them and then inlike the actual business.
Being able to separate myself,like having Noah come on, I
think has been the best thingfor that mindset, because I got
to a point where I was like notever able to be curious or not
ever able to really be creativebecause I was so busy doing all
(49:38):
these things that had to be done.
So letting that go and havingtime where I can just like sit
and think about the things thatI like to do, get do things that
are creative for me, like forme, I love creating, like the
activities, I love coming upwith the activities.
So I kind of was doing the sameones every single month the
last year, like month aftermonth.
I like September last year wasthe same as September this year.
(50:00):
But now that I've had time tolike really think about, I'm
like, okay, I actually don, Iactually don't like that
activity as much, I like thisbetter.
And so giving myself time tojust sit down and think by
myself and do those things is, Ithink, what helped me be
creative and playful.
Speaker 1 (50:15):
Awesome.
I think moms would reallyappreciate knowing that too.
Yeah, but you still thinkactively about these things
every day.
Speaker 2 (50:22):
Oh, yeah, yeah.
And then sometimes, like I'llpull out an activity to do with
my kids and I'm like, ugh, thisis not a good one, you know,
yeah, yeah, like it was not asfun as I thought it was going to
be, or like it was way messierthan I thought, and so doing
these activities with my kidshas been so helpful.
And I taught preschool thisyear.
Right, I like added.
(50:42):
And I taught preschool thisyear.
I like added just a littlepreschool class for my.
Speaker 3 (50:45):
She takes on way too much.
Speaker 2 (50:47):
I think I mentioned that to you guys a hundred times
but she taught a preschoolclass and she's already planning
to teach our youngest, archiein two years, yeah, but I taught
all the other kids.
So I have to.
I know yeah.
Speaker 3 (51:00):
You feel left out?
Yeah.
Speaker 4 (51:00):
You can't leave him out.
Speaker 2 (51:01):
You feel left out.
So I taught a three-year-oldpreschool class this year with
like eight of my friends, littlegirls, and we had one little
boy.
But it was so fun because I gotto like get down and be the
teacher again and do theseactivities and like Play with
them and come up with new ideas,and I think that was really
really good for me, that's super, super cool.
Speaker 4 (51:16):
Well, my daughter's Six and she loves her box like
so happy.
Speaker 2 (51:21):
She loves it, cuz she gets like.
Speaker 4 (51:23):
It's a package for her Like the kids.
Speaker 2 (51:25):
No, her box.
She's so happy, she loves itbecause it's a package for her.
Yeah, kids, kids don't get mail.
Yeah, it is hers.
To get a box with your name onit is exciting.
Yeah, so when it comes.
Speaker 4 (51:30):
I'm like you know, in my office I have like a bay
window that I so like.
When a package gets dropped off, I see it so I can like see
what it is, and I'm like Roma,there's somebody at the door for
you and she's like what youknow, so she loves it and she'll
do it with like her friends.
She's to the point now where,like my wife, will do it with
her sometimes, but she'll justdo it all by herself.
(51:50):
Yeah, my wife will have to kindof sometimes spell some things
out for her, you know, but forthe most part she does all of
that herself with her friends.
Speaker 3 (51:59):
She does make our craft room an absolute mess
that's one where you're a littleolder.
Speaker 2 (52:02):
You can get after that well and like that kind of
reminded me when you're saying,like what's something that you
didn't realize is going to be abig deal, are boxes like our
printed boxes.
When I did that in thebeginning it was just like, oh,
because it's cute yeah but nowit is like such a huge deal to
people if they don't get asprinkle box, they're so sad.
And now, yeah, when you'resaying this like, I realize why
it's so important.
Speaker 4 (52:22):
It's the kids, it's not the parent.
Speaker 2 (52:23):
Because they're getting to see a box.
That's fun.
They know what the box is, yeah.
Speaker 4 (52:27):
Yeah.
Yeah, there would be a coolthing for you guys.
I know it adds an extra step,but if you wrote the kid's name
on it or something like that,that could be kind of fun.
Speaker 3 (52:37):
We had an issue two months ago.
Speaker 2 (52:39):
Yeah.
Speaker 3 (52:46):
Our sprinkled branded boxes didn't come in in time,
so we had to ship what like2,000 or 1,500 that were like
just white, non-branded 5,000was it five?
yeah, okay, um, unfortunatelybut like people, when we've had
to do that a long time ago, theywere not happy.
Like they would complain likewhy didn't I get this like
branded box?
But this time we kind of turnedit into a win and created a
contest of like if we putmarkers in the box too and they
(53:10):
would design their learning withkelsey box.
And we picked like threewinners for a three-month
subscription oh, that'sincredible.
Speaker 2 (53:15):
Yeah, so, and that was actually like our team
members, again, like building ateam is so important like I was
sitting outside dance class withmy sister stressing about it,
of course my sister and, uh, thedirector of operations.
We're sitting outside our girlswith my sister Stressing about
it.
Of course, my sister and thedirector of operations were
sitting outside with girls anddancing.
I'm like, what are we going todo?
People are going to be so mad.
And she's like, well, what ifwe just have markers and let
them decorate their box?
And my sister's like, yeah, sheruns our social media.
And she's like, well, what ifit was a contest?
(53:36):
And like you picked the bestwinner.
They got a three-monthsubscription.
I was like genius, so we put alittle note in there, we put the
markers and then we got likethe cutest submissions of kids,
like decorating their box.
We got one where she said likethis might not look like the
coolest box, but it's reallyspecial to us because it's the
first time she wrote h, which isthe first letter of her name,
(53:56):
yeah, on the box.
So it's like so simple, but itwas.
Speaker 4 (53:59):
It was so cool and that's something you should
probably do more often, that's Iknow it's like well, I was,
have you thought about maybelike doing a limited edition box
design for the winner?
That would be cute, that wouldbe awesome like with their
design on the box.
Speaker 2 (54:11):
Yes, like that would be sweet, maybe 500 boxes, some
of those shirts, maybe for theyeah, the parents yeah, be kind
of cool, that would be sweet.
Speaker 3 (54:19):
That's a great idea yeah, I love that, so we turned
a loss into a a win.
Yeah, that's a big timelemonade moment, yeah we didn't
know that one.
Yeah, great team with greatideas behind us.
Speaker 4 (54:28):
Yeah, well, guys, this has been awesome.
Thank you so much.
Where can people find LearningWith Kelsey?
Speaker 2 (54:37):
You can find us on Instagram or TikTok at Learning
With Kelsey and thenLearningWithKelseycom Awesome.
Speaker 3 (54:43):
Lovely Thanks guys.
Speaker 4 (54:48):
Well, awesome, lovely , thanks guys.
Well, thank you, noah.
Thank you, kelsey, this hasbeen great.
All right, guys.
Well, thank you everybody forlistening.
Go check outlearningwithkelseycom and we'll
see you guys next week.
Thank you so much for listeningto the Unstoppable Marketer
podcast.
Please go rate and subscribethe podcast, whether it's good
or bad, we want to hear from youbecause we always want to make
this podcast better.
If you want to get in touchwith me or give me any direct
feedback, please go follow meand get in touch with me.
(55:09):
I am at the Trevor Crump onboth Instagram and TikTok.
Thank you, and we will see younext week.
At the beginning, when you're a business owner,
(00:01):
it's a little scary because youreally don't know if people
really want it.
Speaker 2 (00:04):
No.
Speaker 1 (00:04):
Even if you have some validation, you're like I don't
know.
Speaker 2 (00:07):
I remember I took one to an influencer that summer.
I knew there was an influencerin our area.
I dropped it off.
My son was like five.
I made him run it up to her andthen she came outside, which
was like my worst nightmare.
I didn't want to see her inreal life.
So she came outside.
I was like thank you, and I waslike spread the word and so our
oldest son, owen.
(00:27):
He's nine, he brought it up tome last week.
Speaker 3 (00:29):
He's like isn't that the place where mom said spread
the word?
And just started giggling?
Speaker 2 (00:33):
because I like got, I like drove when I was like that
was the most embarrassing thingI've ever done.
Speaker 1 (00:36):
Yeah, we all have Michael Scott moments, oh my
gosh.
Speaker 2 (00:39):
I was like, okay, yeah, maybe I'm not cut out for
this.
Speaker 4 (00:44):
Yo, what's going on everybody?
Welcome to the UnstoppableMarketer podcast, with me, as
always, my co-host, markGoldheart.
Mark, how are you doing today?
Great?
Speaker 1 (00:53):
Wonderful.
Speaker 4 (00:55):
Good Yep, always the same response.
Speaker 1 (00:58):
It is.
Speaker 4 (00:59):
It's great, Great to be alive.
It is good to be alive.
It's a good day.
In Utah we were just talking tothe we've had like a cold front
, which has been nice Yep For us.
We have?
Speaker 1 (01:09):
Yeah, but I got.
I went fishing over the weekendwith three kids and each of
them caught a really big fish,so Nice.
Very nice.
I think I'm on a lucky streakright now.
Speaker 4 (01:20):
Did you catch one?
Speaker 1 (01:20):
No, did you catch one .
No, I didn't try.
I just we had the three reelsup for the three kids.
Speaker 4 (01:27):
And you were just managing, I was managing the
reels.
So just one parent on threekids yes, Fishing.
Speaker 1 (01:34):
That's a lot.
That's pretty successful, I'dsay so.
We were there for one hour.
Speaker 4 (01:37):
Oh, really Nice.
One hour three 18-inchers.
Speaker 1 (01:41):
Catch and release or did you keep them?
No, we kept them.
Nice, we're cooking them uptonight, Sweet, very nice.
Trout Trout, which isn't likethe best-tasting fish.
But get some bacon, some onionsand Reap the rewards.
Yeah, nice, you can make ittaste good.
Speaker 4 (01:58):
Yeah, probably.
I don't have much experiencewith trout.
Speaker 1 (02:01):
You got to use bacon though.
Speaker 4 (02:02):
Yeah.
Speaker 1 (02:03):
And some people just use like some herbs and some
like lemons, Like oh, it's stillso fishy.
I don't like fishy taste Bacon.
Speaker 4 (02:13):
Bacon fixes a lot of things in life.
Yeah, that's true.
Yeah, I'm excited for ourpodcast today.
Speaker 1 (02:18):
Me too.
Speaker 4 (02:18):
We've been wanting these guys on for a minute and
we finally got them in town,arizonians.
Yeah, is it Arizonians?
Speaker 2 (02:26):
I would call us Arizonians.
Okay, arizonians.
Speaker 3 (02:30):
Arizonians.
I think is the correct term.
Speaker 4 (02:32):
I never use it.
Speaker 3 (02:33):
But yeah, you finally reeled us in.
Speaker 4 (02:34):
Yeah, we finally got you, you guys.
We had to pay you guys a lot ofmoney, pun intended.
Speaker 3 (02:38):
Yeah, negotiating that, oh nice, contracting a bit
yeah, exactly.
Speaker 4 (02:42):
Finally, well, we want to welcome Noah and Kelsey
Cook.
They are the co-founders ofLearning with Kelsey.
Welcome, guys, thanks forhaving us.
Speaker 2 (02:51):
Excited.
Speaker 4 (02:52):
Like I said, we've been wanting to do this for a
minute and just has never beenable to line up.
And luckily, you guys come outto Utah and worked out perfect.
Now we're here.
Now we're here, Now we're here.
We've been so.
So we've been working with youguys for 18 months.
Speaker 2 (03:12):
Yeah, Because I always say you are the age of my
youngest baby.
Speaker 4 (03:16):
Ah, that's always nice when you have like a.
Speaker 2 (03:18):
Yeah, and my first call with you two weeks before
he was born.
Whoa that's cool.
Speaker 4 (03:22):
In my mind, I was thinking it was longer than that
.
No, before he was born.
Whoa, that's cool.
In my mind, I was thinking itwas longer than that.
No, you're crushing it.
It's easier for us to rememberthan you guys, though.
Speaker 3 (03:27):
What's that?
Speaker 4 (03:28):
It's easier for us to remember because we started
with you guys after Archie wasborn, nice.
Speaker 3 (03:33):
Before.
Speaker 4 (03:34):
That's awesome.
Yeah, so we've been workingwith you guys for a minute and
it's been.
How did we connect?
Remind me how we connected.
Speaker 2 (03:40):
So I connected, so I had seen your tiktoks okay, I
think either tiktok or yourreels okay and I like, sent them
to noah, and I was followingyou and then well, I also
followed you on instagram okayso you're so.
You guys were following meseparately okay and then I was
like, hey, no, I think I'm justgonna message him and see if we
could just meet with him.
(04:01):
And I emailed you and actuallyI think I like sent a request
and then you didn't ever respondto me and then we started doing
a lot of things and then inlike middle of october, you were
like, hey, I totally missedthis oh, can we get on a call
and I was like all right, we'lljust get on a call.
I'm like no, you want to just doit, and then we were we were
sold.
Yeah, yeah, that's right,that's awesome, best ever made,
(04:24):
but it was good timing because,had you emailed me earlier, I
think we were like in a weirdmode where we were trying to do
all these like moving fromdifferent warehouses.
It was like kind of crazy, sure, sure, sure, and so it was like
perfect timing.
Speaker 4 (04:33):
Yeah, yeah.
So tell just let's giveeverybody the little background
on, like what is learning withKelsey.
Give us a spiel on you, myquick spiel, yeah, yeah.
Speaker 2 (04:42):
Okay, well I so.
I was a teacher.
I taught kindergarten and thirdgrade and then I stayed home
and taught preschool out of myhouse.
When my first baby was born andafter COVID happened, I had to
close preschool and obviously Iwas so sad because I love
teaching and so I'm like I putpackets together for my
preschoolers of all the thingsthat we would have done in
preschool, like our activities,activities, our worksheets,
(05:09):
whatever and I put them out onmy porch and the moms would come
get them, and mom started justlike posting about them and so I
was like, okay, well, I'll justcreate an Instagram because,
also, I was trapped at home withtwo little boys and I was like,
yeah, I'll create an InstagramI can post about this and I know
three little boys.
No shit, there you go three boysand so I started posting about
it and more people were like,hey, can I, could you leave one
out for me, like in myneighborhood?
(05:30):
And I was like, ok, so I mademore.
And then I'm like, ok, I thinkI could sell these for fifteen
dollars.
I was like fifteen dollars, Isold ten of them.
I was like this is crazy NiceBecause preschool.
I charge a hundred bucks amonth for preschool.
So I was like in one week I made$150.
It's so crazy.
So then people in other stateswere like, can you mail them to
me?
And so I was like, okay, I'llput them in giant envelopes.
(05:52):
So I would put them in bigenvelopes, mail them out.
I have vivid memories of goingto the post office with bins of
these and scanning each oneindividually.
I was putting out my thing,scanning each one individually,
I was putting out my thing, andso that was like August and I
told Noah I'm like I think thisis, I think this is more than
just COVID.
Like I think being a teacherand a mom, like I had this
(06:14):
unique perspective that I don'tthink I realized not everyone
had.
Like I kind of knew what mykids needed to know, I knew what
activities to do, and therewere moms that didn't.
And so I told Noah I'm like Ithink we could do this like as a
box, and Noah was like, yeah,you should do it.
Speaker 3 (06:30):
Noah was always trying to get her to do
something.
She's got a brilliant mind andshe's a teacher.
Um, but yeah, I think August2020.
I set up an LLC because itlooked like it was doing
something and yeah, and I waslike okay, I'm just gonna.
Speaker 2 (06:44):
I mean, I made it into a box.
Speaker 3 (06:45):
I'm like that's way easier to ship.
Speaker 2 (06:47):
Yeah and so at that point it was like kind of like a
preschool curriculum and so.
I was doing it and I just I hadlike a random person reach out
to me and say like hey, have youever done any marketing with
this or anything?
And I'm like, no, I just likepost about on Instagram.
And she's like, well, let me,let me have a meeting with you.
I had a call with her.
She's like really helped uswith like our branding and our
(07:08):
business like plan, because atthis point I was just like
guessing, you know you were kindof just giving people what they
want.
Speaker 4 (07:14):
I was like people like it yeah.
Speaker 2 (07:16):
And it was nice that it was like a subscription,
because then the next month I'mlike, okay, well, for this month
, with last month, like I couldjust keep it going, and they
helped us create a business plan.
And then I kind of thought likeI think it needs to be 20
activities, I think it needs tobe simplified, because people
are going back to school, peopleare going back to work.
You don't need a fullcurriculum, and so we made it
(07:39):
the box in 2021.
Speaker 3 (07:41):
And I feel like that's like my real start date,
because that's kind of when weyeah, I mean they helped us
legitimize the business andhelped us kind of work out some
kinks yeah the branding yeah,but it was like I was doing all
this during bedtime and napssure, sure
Speaker 2 (07:56):
so it was like and all the while you were then
pregnant, yeah, and I waspregnant with my third at this
time, so it was like I feel likeI was never not doing something
and that it was chaotic becauseI was like okay, but I also
have a problem where I can't notdo things.
Speaker 3 (08:13):
So, it's like pretty normal for me, but then I was
like no, this is too much.
Speaker 2 (08:17):
Like I got to quit.
I would always tell them likeI'm quitting.
I can't do this.
Speaker 3 (08:20):
Yeah, and I'm working my day job.
I, yeah, and I'm working my dayjob.
I'm like just hire someone elseto help you out.
Yeah, yeah.
Speaker 2 (08:24):
Noah's like the best at being like OK, just just hire
somebody, Because I'd help hertoo, but it was.
Speaker 3 (08:29):
it was different.
I'd make sure the bills werepaid.
Our warehouse was taken care ofand things that are different
from what she was doing, likeheading the whole business up.
Speaker 4 (08:38):
But yeah, how much money did you guys make in that
first, just like deliveringpackets?
Do you guys remember like whatit was?
Speaker 2 (08:45):
I think like my total that summer I made like a
thousand dollars and that wasjust like, and you were so crazy
out of your mind.
I was so pumped.
Speaker 1 (08:53):
That's 10% of my teacher salary, literally 10% of
my teacher salary, exactly.
Speaker 2 (08:58):
The first year I was a teacher.
I was an intern, so I had myown class and I made half salary
of a teacher salary.
Speaker 3 (09:05):
And she intern.
So I had my own class and Imade half salary of a teacher
salary and she was grinding.
So what is that 18?
It was $14,000 because at thatpoint.
Speaker 2 (09:09):
$28,000 was a starting salary and I was in a
class I was teaching at a titleone school.
I was the only like.
Speaker 3 (09:16):
I didn't really have any support, and it was like,
yeah, I'm in the vice principalsitting there with half her
salary no, never I was.
Speaker 2 (09:23):
Like this is great.
$1,000, like yeah, in therewith half her salary.
Speaker 1 (09:26):
No, never I was like this is great A thousand dollars
Like I've made it.
Speaker 2 (09:28):
That's so funny, that's awesome.
Speaker 1 (09:29):
When you said you sold 15, like 10 of them at $15
and you're like this isincredible.
Speaker 2 (09:33):
No, literally.
Speaker 1 (09:34):
Like whoa.
Speaker 2 (09:35):
And it was because it was like I was going.
We were like going around thekitchen island doing it together
Like I was like, like, like.
Speaker 3 (09:41):
I was like like late nights with Noah.
Speaker 2 (09:43):
like here's the packets, and at that point I was
like cutting out the littlesquares for every like it was
like, yeah, she was grinding,but it was like tedious work.
I remember I took one to aninfluencer that summer.
Like I knew there was aninfluencer in our area.
My boys like still bring thisup to this day because I dropped
it off.
My son was like five.
I made him run it up to her andthen she came outside, which
(10:06):
was like my worst nightmare.
I like didn't want to see herin real life.
So she came outside.
I was like thank you, and I waslike spread the word and so
anytime our oldest son, owen.
Speaker 3 (10:14):
He's nine.
He brought it up to me lastweek.
He's like isn't that the placewhere mom said spread the word?
And just started giggling?
Speaker 2 (10:20):
because I like got, I like drove when I was like that
was the most embarrassing thingI've ever done, I called no,
I'm, like I said, spread theword.
Like what is wrong with me?
Speaker 3 (10:28):
hey, maybe she did, though I think.
Speaker 4 (10:30):
I think she did you gotta find her?
You gotta find her again andsay hey, do you?
Remember that spread the word.
Speaker 1 (10:35):
It's like like uh yeah, we all have Michael Scott
moments oh my gosh.
Speaker 4 (10:40):
I was like, okay, yeah, maybe I'm not cut out for
this or that, that high schoolboy that's trying to talk to the
girl and he says somethingstupid.
Speaker 2 (10:48):
Yeah, Dang it, Just relive it forever.
I'm always like spread the wordOkay so.
Speaker 1 (10:53):
But at the beginning, when you're a business owner,
it's a little scary.
Speaker 2 (10:56):
Oh yeah.
Speaker 1 (10:56):
Right.
Speaker 2 (10:57):
And I always was like .
Speaker 1 (10:58):
Because you really don't know if people really want
it.
Speaker 3 (11:07):
No, no, like, even if you have some validation,
you're like I don't know.
Well, it's the first time youwere even putting yourself out
there to have someone possiblyshare about the product before
everyone else was coming to youto ask.
Speaker 2 (11:12):
Before it was like people wanted you know, and then
it's like, okay, if I want thisto be something, I have to.
And it was so hard because it'slike such a like, so personal
to me, like I've created it.
It's like, yeah, it was likeputting a piece of me out there
for people to criticize and thatwas like so scary to me yeah,
yeah for sure.
Speaker 4 (11:28):
You know, one thing that you hear a lot of
entrepreneurs talk about isthere's kind of this like
there's two different.
There's two different ways thatI hear entrepreneurs looking at
starting their own thing.
You have those people who arelike, just go all in quit what
you're doing and just go for itRight, and you'll grow so much
faster.
In your guys's case, you didn'treally have to do that because
(11:51):
Noah was working and had a good,stable job and he was paying
the bills or whatever Right Didthat was that?
Did you think that that made ita lot easier for you to just be
able to creatively figure out away to build this and turn it
into a business, versus what ifhe would have come to you and
said I think you have somethinghere we have.
(12:12):
We just made $1,500 in a summer.
Let's just like I've got sixmonths worth of savings.
Let's, let's go for it.
You know, do you think thathelped, or do you think it would
have made it quicker if Noahwould have left?
Speaker 2 (12:24):
I think it would have made it harder for me.
Speaker 3 (12:26):
If I would have quit, if you would have quit early.
Speaker 2 (12:28):
Oh yeah, more pressure, yeah, I mean because I
felt like for two years, eventhough I was like technically I
wasn't making any money like I,I felt like there was no stakes
in it, you know, because I'mlike, OK, everything's paid for
the month before, I haveemployees that I can pay, and so
I'm not like stressed, like, oh, I got to make this work, yeah.
But I was more in like this isfun, I love doing this, this is
(12:51):
exciting and, as we like provethe concept, I feel like that's
when I started to be like okay,maybe I could have Noah come
work with me.
But even that like for so longwas like really, really scary
for me to think of, because Ididn't want.
I didn't want the pressure,totally, totally and there
wasn't you.
Speaker 3 (13:11):
You felt pressure, you put you're one that puts
pressure on yourself because youwant to make things exactly how
you want them.
But there wasn't pressurebecause I I was working, sure
helping on the back end and it'slike yeah, a lot of trial and
error and it ended up working.
Speaker 2 (13:24):
I mean I was working all hours, but yeah.
Speaker 3 (13:27):
Yeah.
Speaker 1 (13:28):
Well, I think it's important for people to know
what their personality is,because some people work good.
I think some people do theirbest work under pressure.
Speaker 2 (13:34):
Yeah.
Speaker 1 (13:35):
And other people don't.
So it sounds like maybe youdidn't like have this
self-realization, but you kindof guided this journey based off
of like hey, you're not goingto work well if there's too much
pressure, yeah, but by allowingit to grow naturally and also
have, like, the safety of yourjob, it allowed you to thrive
(13:57):
with the creative process andthe brand building.
Speaker 2 (14:00):
Yeah, cause I think, noah, no one knew that about me.
Speaker 3 (14:03):
Yeah, I've known Kelsey since I was 13 years old,
yeah, yeah.
So I know Kelsey really well.
She's the stressor.
I'm the one that can kind ofmassage things through and help
her understand like this isn'tthat big of a deal, totally Like
we don't need this income, sure.
So let's figure out how we'regoing to work this out, let's
make it work and then ifsomething comes of it, great.
(14:24):
If not, we tried and it was fun, it's a fun journey?
Speaker 2 (14:27):
Yeah, because I mean there were a lot.
There are a lot of times that Itell Noah, I'm quitting.
Speaker 3 (14:33):
Yeah, if I had to count on that, I mean I'd pray
like 20, 30 plus times.
Speaker 2 (14:39):
One mean comment.
Speaker 4 (14:39):
I'm like Noah, after like the 10th time I would just
laugh yeah, like literally toher, like yeah, it's funny but
you were good at being likeKelsey yeah, it's not the end of
the world, that someone got theincorrect thing in there or
whatever it was right at thetime earlier it was like
something so small, but to herit's like it's funny how it's a
huge deal it's funny how likethose loud voices, even though
there's only like one or twoonline in, especially in those
(15:03):
early feel big yeah, early days,right where they like, tear
down your baby, you know youonly have a hundred customers
right, and one of them's likeyou, dummy you're like what?
Speaker 3 (15:15):
yeah, we had to take the uh customer service email
access away from kelsey prettyearly that's pretty common.
Speaker 4 (15:21):
She would go through it.
Speaker 3 (15:22):
I mean, she wasn't even the one responsible for
responding to him.
We always had someone elsedoing that.
But she would like sneak inthere and be like reading I like
would guess the password likeam I okay?
Speaker 1 (15:32):
how dare they say this about it?
Speaker 2 (15:34):
yeah, no one's like what are you doing?
I'm like nothing, I'm reading.
Speaker 1 (15:38):
She'll be telling me something that someone has said
and I'm like just never go onthe natural man of me of like
trying to hurry and tell her whythat doesn't matter yeah when
really she just needs.
Speaker 3 (15:47):
I'm still working on on that after 12 years of
marriage.
Like she doesn't want the, shedoesn't want to know how to fix
it, she wants to just be heardfor sure.
Speaker 4 (15:55):
I still work on that as far as the customer service
stuff, yeah, like Mark said,don't go to reddit don't ever
type your name why did I searchmy name on Reddit?
Speaker 2 (16:03):
What's wrong with me?
There's nothing on there yet.
Speaker 4 (16:04):
Have you searched?
Of course I've thought aboutsearching me.
There's got to be something.
Speaker 1 (16:09):
Yes, I recently searched a lot of people on
there.
Did you search me Because Ididn't know about it.
Speaker 4 (16:15):
There's like a Utah influencer sub thread.
They just let Reddits ripsubreddit yeah and it was just
specifically to Utahentrepreneurs.
Speaker 3 (16:24):
I don't know if it's influencers so entrepreneurs,
influencers and I went through awhole list of people and I was
did you write my name, our names?
Speaker 4 (16:34):
um no.
I didn't yet.
Maybe I'm gonna do that afterthis but then maybe I should
have.
Speaker 1 (16:38):
But I searched a lot of people and my jaw was for
sure oh yeah, I was.
Speaker 4 (16:44):
It's crazy people just get in the business of
other people like it's no, likeit is their business I was
floored for two reasons.
Speaker 1 (16:51):
I like the information being spread about
personal lives.
It's like, yeah, pretty wild.
Speaker 2 (16:56):
Yeah, you're like, wow, that's crazy there's
nothing off limits also thatthere's people that spend that
much time no, that's crazyposting about that, and that's
crazy yeah, well, I was like,and then you just kind of feel
gross after and you're like,yeah, you're like why did I?
When I'm like why don't?
Why would I ever think that Iwould be on reddit like I'm?
Speaker 1 (17:16):
I need to get I was like embarrassed.
Speaker 2 (17:17):
I'm like okay, delete , delete one, one day.
Speaker 4 (17:20):
One day we're gonna start a good reddit a good
reddit, you guys so no, what was, what was the speaking of this?
Okay, so we established it waseasier to build the business
without the pressure I think forvery much so, that'd be.
I I've actually subscribed tothat.
Like there's I think there wasthis kind of like.
I think a lot of people onsocial media are like, oh, just
quit.
And you know, like there's thisbig kind of idea around if you
(17:43):
just quit and go all in, you'regonna win.
And I think that was almost anarrative.
And then now you've had peoplewho are coming out and saying
there's nothing that will killyour business more than pressure
of money.
Like there's nothing that makes, there's nothing that will make
you make a more emotionaldecision than if you don't have,
especially if a family.
Right, when you have to, like,feed your kids, you're not gonna
(18:03):
put the business first.
You're going to say, okay, Igotta go get a job or I gotta do
whatever.
So I I like the subscribing tothis.
Hey, find a way to take moneyoff as a pressure point in order
for you to grow and scale yourbusiness.
But what was the?
What was the straw that brokethe camel's back to have you say
, because I know for a while wewere like Dude, you should quit.
(18:27):
Like you, guys are growing atunreal rates.
Speaker 1 (18:30):
Yeah, well, we kind of missed that part of the
journey, right is you?
You've experienced massivegrowth.
Yeah right over two years.
Mm-hmm, I mean 20x.
Speaker 4 (18:39):
Yeah, it's really well.
I just looked at it what it was.
It was like a thousand percentGrowth yeah it's really crazy
Well, I just looked at it whatit was.
It was like 1,000% growth.
Oh wow, From when we startedworking with these guys 1,000?
, 1,000%?
Speaker 1 (18:50):
Yeah, and you guys have our permission Listen,
listen listen.
Speaker 4 (18:52):
I'm like, is that right?
It was like 996% yeah.
Speaker 3 (18:57):
You guys have our permission to use this in a
Bestie promo ad if you'd like to.
Speaker 1 (19:06):
Because to?
Because you know it's been.
It's been crazy.
Yeah, you guys have crushed it,and but that also comes with
more pressure, sometimes tooright.
So I was going to ask how didyou handle the pressure of going
from spending hundreds ofdollars for ads to tens of
thousands of dollars, tomultiple tens of thousands of
dollars?
How did that feel for you andhow did you manage that as a
business owner?
Speaker 4 (19:24):
what about my question with?
Speaker 1 (19:25):
no, I had a question first I know, but your question
comes after, because then it'sthe growth well, I'll go this
one first, then you'll remind meof that one.
Speaker 3 (19:33):
For me, I'm like to a fault sometimes I'm very
logically, I'm a logical thinker, which, um, I mean, for me it's
just like a mathematicalcalculation right are we?
Are we making more than we'respending?
Right?
And if it is, and if thenumbers are working out, then I
can confidently continue to putmore and more on that and know
(19:53):
that we're going to get out ofit what we want.
So I didn't see that aspressure.
I think that earlier, when wewere starting to spend on ads,
it was like the first group wewere working with I think they
were a little more nervous tosay like we can up it a little
bit, but I think they wereworried about what we would
think.
Sure, but.
Speaker 2 (20:10):
But I'm under the assumption like, if, if it's
working, let's keep, let's keepyeah, because at that time we
still like, even when we startedwith you guys, no, you still
had your full-time job I feel,like we were still doing so well
that it was like not scary tous like.
Speaker 1 (20:26):
It just felt like gravy on the top, not the main
course, and like that.
Speaker 2 (20:29):
We didn't.
We weren't like, I wasn't likepulling that much.
You know, it was kind of likeokay, let's just put it all back
in.
So you guys were telling uslike okay, if you do more,
you're gonna make more sales.
We're like okay, let's do it.
You know, like and like yousaid, like the pressure thing is
so true, we didn't, I didn'tfeel any like Anxiety about that
, because it had been proventhat it worked.
Speaker 4 (20:49):
You know yeah.
Speaker 2 (20:50):
I think if we had seen like a drop or like had not
done well, that would havecaused more anxiety.
But like the fact that we werebuilding this without a any ads
before you know like we were nowit seems like little numbers.
Like I did 171 boxes.
I just should know.
I'm like the post-it is on mywall from October 2022.
(21:11):
I did 171 boxes and I thoughtlike that's so crazy like in one
month.
Speaker 1 (21:16):
It was one month and I was like that how many boxes
did you do last month?
Speaker 2 (21:20):
we did 14,000, yeah.
So it's like to me like everysingle little thing was like a
huge win to me.
Speaker 3 (21:28):
So it's like when you're saying, okay, well, let's
do a little more, more, getmore, I'm like, okay, let's do
it yeah, yeah, for sure, yeah Ithink early on the concept was
proven and we talk about, likethe feedback we get from
customers, the negative ones,but like I think what drove
kelsey um a lot was the positivefeedback, the positive
reinforcement of pictures thatmoms would send of their kids
(21:49):
doing the box, and I think thatdrove her to continue to do it
and realize, like that weactually have something here.
So then putting more into adsand doing all that was all a no
brainer.
Speaker 4 (22:00):
Yeah, for sure.
Speaker 1 (22:01):
What I love about your product, too, is I don't
want to say it seems obvious orit seems like, oh yeah, that
could be a product.
But it's one of like.
I love the types of productsthat just seem like overlooked
for so long or just like forsome reason.
No one's like, did it.
Speaker 2 (22:17):
Yeah.
Speaker 1 (22:18):
Because it provides such a need for so many moms out
there, right, I think there's alot of moms, even moms who
might even have educationalbackgrounds, like your wife.
Right, they know they need tobe doing certain things.
They know they need to fill upthe time.
They don't want their kids onscreens all the time, but the
(22:39):
planning is such an effort.
Speaker 4 (22:43):
The time it takes to do all that stuff, Just the
planning right Like thematerials are one thing, but
it's the planning.
Speaker 1 (22:48):
Sitting down trying to come up with a game plan for
the month of like these types ofactivities, and then you've
just provided this awesomeproduct for these moms to just
oh, it's already pre-made, it'salready thought out, like you've
done all the work, thinkingabout the educational experience
and making it fun and useful,but it's something that you know
(23:09):
you could theoretically go doyourself.
Oh yeah.
So I think a lot of peoplemaybe they're like oh, that's
not worth doing a business over.
Speaker 2 (23:16):
Yeah.
Speaker 3 (23:16):
And we've seen people in the comments sometimes say
well, why would I spend thiswhen I can just go to Hobby
Lobby and get this?
I mean, they're not at a targetmarket if they're trying to
save 15 bucks to do it.
Sure, we're offering aconvenient item With your time,
but you won't Correct and theyhave so much excess because
they're not selling it in.
Speaker 2 (23:33):
Well, and I kind of feel like, especially like
millennial moms we've seen, likewe've been through like this
huge like TikTok, instagram,instagram where they're just
like serving us so much info andyou're like watching a video,
thinking, okay, I need to bedoing that with my kids, how do
I do that with my kids?
But then it's like the fiveother steps you have to take to
do those things with your kidsis so hard and we also feel like
(23:54):
so much mom guilt by not youknow, and so one thing that I
like, that I hear a lot frommoms.
Analysis, paralysis, yeah, it'slike people say I don't feel
guilty now because I feel like Idid one.
You know, as simple as it is.
I did this little thing withthem and it's like taking the
mom guilt away because I'mgetting this interaction and I
think that's like my biggestthing about these boxes is moms
(24:16):
and dads are getting like parentconnection with their kids and
they're getting to sit down andwork with them one-on-one and
like cause it's not like a boxthat you just pass them and they
do.
You know, it's a box that yousit and you do together and,
whether it's five minutes or 15minutes, it's like something
that they're going to rememberand something that's going to
stick with them.
Speaker 4 (24:36):
Totally One.
One question I had that youmight've maybe just answered
right there was was theresomething you did whether it was
the product or how you marketedit or how you built it that
surprisingly became a biggerimpact on the business that you
had no idea was going to be animpact on the business?
Does that make sense?
Yeah, I feel like I'm askingthat kind of weird.
Speaker 3 (24:57):
I mean, I don't know what you would say, but I think
listening to our customers.
I mean, the concept of whatKelsey produced was I don't know
if I'm saying this wrong butlike preschool in a box
initially, but then then you hadmoms reach out and say, okay,
what do I do with my younger kid?
So I don't know if that's whereyou're going with this but, like
(25:17):
listening to our customers, andnow our most popular product is
something that came out out oflistening to our customer Um
yeah, cause we wouldn't havedone the toddler box Right, had
I not.
Speaker 2 (25:28):
And then that's our best seller now, totally.
Speaker 3 (25:29):
Yeah, it's like double what we do for preschool
yeah.
Speaker 4 (25:32):
Yeah, I just love what you had said about like the
she also.
You know, you said somethingabout guilt like mom guilt, Like
I don't know if you buildingthe product, but all of a sudden
it was like.
Speaker 2 (25:43):
that makes a ton of sense when you say that I'm like
oh yeah, like their moms areconstantly beating themselves up
for not doing enough well,social media makes it worse
because everyone feels likethey're not doing enough yeah,
and you watch like a 10, a 30second clip of someone's like
day in the life and you're like,oh my gosh, she did this with
her kids, she fed them this, shedid this, and you're just
thinking her house looks thisway.
Speaker 1 (26:03):
Fed them this, she did the and you're just thinking
like yeah, like wow, she madegranola from scratch.
No, literally.
And I'm like well, I can't evenlike get these kids to eat
chicken nuggets Like.
Speaker 2 (26:10):
I don't know what I'm doing wrong, but even and then
like as I built it kind of.
This probably answers a littlebit more too is like I realized
as a teacher.
One of the things that I knewwas like, if I'm giving them
attention, if I'm giving thempositive reinforcement, they're
going to behave better for me.
So if I'm, if I have a goodrelationship with these kids,
they're going to my classroommanagement is going to be better
(26:31):
everything.
And I see that so much inmotherhood too.
If, if I give my kids even 15minutes of undivided attention,
like you're hedging off tantrumsfor the rest of the day, you
know and and so giving your kidslike if they know every day I
get to do an activity with mymom, that's 10 minutes you're
getting like your kid's going tobehave better just because they
(26:52):
know they're getting that timewith you.
Speaker 4 (26:53):
Yeah, for sure.
Speaker 2 (26:54):
And as a stay at home mom, you're with your kids all
day long, so you feel like I'mgetting this time with them.
I'm doing this while they'replaying right next to me, I'm
trying to pick up while they'redoing so.
This is something that you'redoing with them, for them and
getting to like be in theirworld.
Speaker 1 (27:11):
Yeah, and for working moms.
It gives them an opportunity tocome home and do a quick
activity with their kid havingto think without having to like
oh, I got a pre-plan and sure Idon't have the time for you know
, like you've been at work all,all day.
That's hard being at worktrying to jump back and forth.
Like you said, it servicesthese people, and dads too, I'm
sure, get involved.
(27:32):
Yeah, but the data says it'smostly dads.
Speaker 2 (27:36):
We love dads too.
Speaker 4 (27:37):
What I love about—this is something we've
kind of been talking a littlebit more about on the podcast.
You know, I think maybe threeor four years ago I was very, um
, I was very bullish on theproduct was everything, uh, when
it came to like a running asuccessful business, you know,
(27:59):
um, but what I've come torealize and not that that's not
true the product is everythingto you know in a in a way,
because if you don't have a goodproduct it's not going to win
for you.
But then the more I've studiedother businesses, the more I've
realized that it's so much more.
The most important thing is theaudience that you're serving.
It's not necessarily theproduct.
(28:23):
Yes, the product is, is a subcategory to making that work.
But, like I, I was looking at,uh, have you heard of?
Speaker 1 (28:30):
can I push back on you?
A little bit just to clarifywhat you're saying yes, please,
is I think what you're saying inmy like how I'm understanding
it is.
Speaker 4 (28:39):
The product doesn't have to be this brand new,
sparkly idea that no one's everthought of exactly this, this
super innovative, challenging,you know, like, like tesla, for
example, that did something sodifferent and new.
Right, it doesn't have to bethat way, but I think a lot of
us think about that, right, butthe, the brand that comes to my
mind is the uh, what's the dadcap company.
(29:03):
Why?
Speaker 3 (29:03):
can't I dad gang?
I see those everywhere.
Speaker 4 (29:06):
We're wearing three different hats.
Speaker 3 (29:07):
And we're not wearing a gang.
Speaker 4 (29:09):
But these guys have sold millions and millions of
dollars worth of hats becausethey are servicing a very, very
particular audience, which isnew dads.
Speaker 1 (29:19):
And then southern string hat Very similar, very
similar.
Speaker 4 (29:24):
Like the working man.
Speaker 1 (29:26):
The working man hat like this southern dude
demographic?
Yeah, it's, it's like led by uh, what's his name?
Speaker 4 (29:34):
richie I don't know what his last name is, but it's
richie.
Yeah, richie 250, I think okay,yeah, he's like an excavator,
yeah he just is a guy that likerepresents nine to fivers.
You know nice and like.
Hardhat guys yeah, the beautyand like Blue collar.
Nine to five work.
Speaker 1 (29:51):
And trade.
Speaker 4 (29:51):
Yeah, yeah, they're crushing it, you know, and you
guys Did the same thing.
It's like Moms there's allthese things Like I love.
We love the mom audiencebecause there's like moms Are
the most grindy people in theEntire world right, they're the
people who Get like, who do allthe work.
And Because moms are the mostgrindy people in the entire
world right, they're the peoplewho do all the work and get none
of the credit and they livewith that, and so we like such
(30:13):
an awesome demographic when youcan serve them.
Speaker 1 (30:15):
So I think that's super cool, because if you can
nail a product that actuallyserves a mom, you can really
grow fast.
Yeah, now there's a TAMequation here too right.
Like there's a totaladdressable market and
obtainable market.
But, like you said, I I lovethat you noticed that it was
(30:37):
servicing moms in a way that gotrid of their mom guilt in the
day.
Speaker 4 (30:41):
Yeah, I haven't even thought of it.
That's really yeah that'sreally fascinating.
This episode of the UnstoppableMarketer is brought to you by
BFF Creative.
Let's be real hiring designersand video editors can get super
expensive, and that's why I'mexcited about what BFF Creative
has done.
They've built a subscriptiondesign service that gives you
the feel of an in-house creativeteam, but at a fraction of the
(31:02):
cost, which I'm sure we allcould use right now From ad
creatives to social media posts,video edits to full website
designs.
Bff gives you unlimited designsand unlimited requests,
starting at just $1,000 a month.
The best part about this theircustom app makes it super easy
to submit projects, givefeedback, review, work and store
all of your creative in oneplace.
As a listener of the podcast,you get 25% off your first two
(31:25):
months with code unstoppable 25.
That means unlimited creativefor as little as $750 a month.
Go check them out right now atbffcreativeco.
Speaker 2 (31:35):
I have moms that will like message me.
I've had quite a few that arepostpartum and they say like I'm
so grateful for this because Ifeel so guilty with, again, the
mom guilt, but I feel guiltywith my older one.
You know, when you have yoursecond baby and you're like this
older one, their whole worldwas me.
Yeah, and now I have this babyand so it's so nice, like I use
(31:56):
this in my house.
Like when I had my firstdaughter, goldie she was a
newborn my older one, harvey Iwould put Goldie down for a nap
and I would do an activity withHarvey, yeah, and he would just
say every day, when's ouractivity?
When's our activity?
And it's like it was so, sosimple but like it just made
again.
It made me feel like a bettermom because I felt like I'm
(32:16):
doing something that I know iseducational, that I know is
hands-on.
Um, a lot of people are likejust play with your kids that's
like a common comment that I geton facebook.
Like you just need to play withyour kids, you don't need to do
stuff with them, and likethat's true, playing with your
kids is important.
But I'm also like a mom thathas to have some structure like.
I don't know if you realize I'ma little type a like I.
I have to have some sort ofstructure and I and I also want
(32:39):
to help my kids grow.
I want to get them educationalthings.
So, yeah, I let them free play.
Yeah, we do blocks, but likesometimes I'm tapped out on a
block tower you know like in thenicest way, like I want to do
letters.
Speaker 3 (32:52):
I want to.
Speaker 2 (32:53):
I want to let, so it.
It kind of gave me a way to dosomething fun in the as a mom
that I enjoy too.
Speaker 1 (33:00):
And checks those boxes off.
Speaker 4 (33:01):
Yeah, yeah for sure.
And if you can, like it is as aparent I mean, I've got three
kids Like there's no bettervictory in life than when your
kid chooses not to be on ascreen and chooses to either be
outside or be doing.
Like you know what I mean Likethere's just no better victory,
like once we see our kids likewalk outside.
I'm like we did it, and we'renot screen people, so our kids
(33:31):
like walk outside.
I'm like we did it outside andwe're not screen people, so like
we're not just like freelyletting you know like we're
pretty strict about it, but theyalways want it.
Speaker 1 (33:35):
You know of course.
Speaker 4 (33:35):
So yeah, who doesn't?
I mean everyone does big timeparenting when kids are not on
screens.
So, um, okay.
So back to my question.
Noah, what was the straw thatbreaks the camel's back?
To have you say, let's, let'scause, cause I remember you were
like I got like two more yearsof this dude.
Speaker 2 (33:51):
Yeah, he kept telling me yeah.
Speaker 3 (33:53):
I don't, I don't know if it was.
I mean we were doing well, youguys helped us really sell our
product in a way that made memore confident.
I mean, at at some point itjust becomes a numbers game of
I'm not a very risky guy,especially when you mentioned
earlier like you got kids totake care of mortgage pay right
um so it just became a numbersgame of like.
(34:16):
okay, I've heard a lot of peoplesay, like, once you, once
you're doing like 75 percent ofwhat you're bringing in on your
day job, that's a great time toquit.
But it's everyone's a littlebit different, right?
Sure, I'm not a very risky guy,so it was definitely more than
that, yeah.
Speaker 1 (34:29):
Yeah, I would say you'd need to be doing 150% yeah
that's kind of at least where Iwas.
You gotta be 50% more than whatyou're doing at your day job
yeah.
Because you know there isvolatility.
Speaker 3 (34:39):
So it was really just that and just seeing how well
we were doing over a month, overa month, over a course of a
year yeah, and then thatcontinued growth.
So it was really that.
I loved my job as a salesmanager in health care yeah,
worked in home health andhospice, loved my team, and a
lot of that, too, was I'm apretty loyal person.
(35:00):
Yeah, didn't love the idea ofleaving my team when we're doing
some cool things, but at thesame time, I loved coming home
and working with kelsey too sofor sure um, and I knew how big
of a deal it was for her to forme to eventually quit, yeah.
So I don't know if you know thestory of how?
Yeah, you guys know, this, butum, like I, I kept kicking the
(35:22):
can down the road telling herwell like maybe, yeah.
So last like October, I toldher yeah, I'm thinking maybe
next summer yeah.
I'll quit and that kind of andI was like like it's too big now
.
I cannot do this alone, so and Iactually knew that I was going
to quit pretty soon.
Yeah, but, like I said, I'veknown Kelsey since I was 13.
(35:43):
I've I've learned to tease herpretty good, but she didn't know
I was teasing her in this caseand I was just like pissing her
off.
Speaker 2 (35:50):
I'm actually shocked that you stayed with your secret
, because I was pretty mean, ohyeah.
Speaker 3 (35:56):
I was taking it on the chin.
She's like what are you doing?
Like.
Speaker 2 (36:05):
I don.
Speaker 3 (36:05):
If you said these words, but like you, just gotta
man up and do it.
Actually, that probably was aquote, yeah so, and I was just
taking it on the chin like I'mlike I'm playing the long game,
just taking some emotionalsurprise.
Speaker 1 (36:12):
I've never been able to really surprise her.
Speaker 2 (36:13):
So no one has never surprised me this good yeah.
Speaker 3 (36:17):
So I don't know if I'll ever be able to top it.
But I mean, to the outsideworld maybe this isn't that
crazy, but to me and us this waslike a big surprise.
So anyways, I kept kind ofplaying that game with her like,
well, this is going on at work,they're doing this now we're
opening up this branch, and so,anyways, I would tell her that a
lot.
And then I told my boss innovember that I would like
(36:38):
december would be my last month.
I was giving him my uh, sixweeks notice or whatever.
Anyways, I handled that and Ididn't tell Kelsey until I
wrapped a gift for her andopened it up.
He opened it up on Christmasand I think she thought that I
was going to, it was me quittingin the future and I already
worked my last day.
Speaker 2 (37:00):
So I opened it and it said I quit.
It was like business card withNoah's name on it for learning
with Kelsey and it said I quit,quit.
It was like business card withNoah's name on it for learning
with Kelsey and it said I quit.
And I was like okay.
Speaker 1 (37:12):
I was like so when I thought he was like saying he
was gonna quit and then he'slike, no, I already quit, I'm
done and I was like what?
Speaker 2 (37:14):
it was the best surprise ever, because I I feel
like that was the point where Iwas like at a level 1000, like I
was.
There were so many thingshappening, there's so many
things with the business that Iwhen you go from 100 boxes to
14,000 your November was thebest month ever it was a crazy
time to tell her I'm notquitting yet.
(37:35):
I just had Archie right or no itwas before I had Archie or it
was after.
No, it was the year after I hadArchie, so Archie was one, but
still, you just barely quit, Iquit.
We knew like two weeks beforeyou did.
Speaker 1 (37:46):
I told them, but still, yeah, it was just barely,
you, just barely quit.
Yeah, it was.
Yeah, I mean I quit.
We knew, we knew like two weeksbefore you.
Speaker 2 (37:51):
Yeah, I told them that's true.
Speaker 4 (37:52):
Yeah, we were like so sick.
Speaker 2 (37:53):
My wife knew she was like Only goals to get.
Speaker 4 (37:56):
Yeah, we said the same thing.
When we came up with you werelike our goals to get this guy
to quit.
Speaker 2 (38:00):
I think Alex MacArthur didn't he's the same
thing.
But even when I was like sayingthat I think Alex MacArthur
didn't he say the same thing,but even when I was like saying
that, I think it felt like sofar in the distance, like I it
even still feels crazy that I'velike made a business out of
these boxes.
Speaker 3 (38:16):
Yeah, I mean it.
It's absurd to think about I'm.
I mean every time Kelsey waspregnant, bringing it back to
motherhood.
That nine months for me alwaysflew by.
I know for moms that takesforever, but like.
I'm just like in a mode whereit's like head down, go to work
and then all of a sudden thebaby's here and then for this,
for this business, it's beenlike the same thing.
We sold 171 boxes in one month.
(38:36):
Now we do what we did lastmonth and I it's, it's just
crazy.
So, um, for me, for her alwaysasking me to quit, I was just
like, okay, one, one of thesedays, I will one of these days,
yeah, and then when?
Speaker 2 (38:50):
I finally did it.
Speaker 3 (38:50):
It it was great yeah yeah are you, you all right with
me?
Still not having.
Speaker 2 (38:53):
I love it what, what's the?
Speaker 4 (38:55):
what's the thing?
You guys, what's the thefunnest thing about working
together and what's the thingthat's the hardest thing about
working together?
Speaker 2 (39:03):
but do you want to do which one?
Speaker 3 (39:05):
I mean, the funnest thing is just, I don't know,
we've had to adjust to mespecifically.
Like working from home is hard,like when the kids are in
school it's a lot easier, butlike when we're up here for the
summer it's harder because, likethe kids are just always around
, I could always be doingsomething with them.
Maybe that's dad guilt, maybeit is.
We call that dad tax.
(39:26):
Dad tax yeah, that's good.
I'd use that one for foodtypically.
Yeah, my dad tax, but justblocking my time making sure I'm
as organized as I was in my dayjob.
Speaker 2 (39:37):
That's the hardest part.
You're saying that's thehardest part, yeah.
Speaker 3 (39:40):
Funnest part is just being around my family all day,
yeah we just get to hang out allday.
Speaker 2 (39:43):
It's so fun.
Yeah, noah and I are like Imean, we've known each other
since we're 14, but like we justlike to hang out together.
So it's like it's nice that wejust get to hang out all day.
I feel like the hardest partfor me is like when I have to
explain things to Noah, likebecause he knows the business
from like the outside.
But there's so many things thatI've done on the inside that
(40:04):
when I get caught.
I'm like okay, so you think Idid that wrong.
Speaker 4 (40:08):
You know I'm like he's just simply asking like why
do you do that?
Speaker 2 (40:11):
I'm like okay, so you hate it?
Speaker 3 (40:12):
like let me yeah, and the first, like I mean january,
when I came on full time, itwas a lot of like me going down
the warehouse just kind ofauditing, observing the process
to see okay not like to say, tosay hey, this process sucks.
Yeah, just kind of on the backend, but like I was going on
there to one learn it, to see ifthere's anything that I could
(40:34):
see from an outsider'sperspective, because that's what
I was really to see.
If we could tweak anything,there wasn't much to tweak.
Speaker 4 (40:38):
Yeah.
Speaker 3 (40:39):
We tweaked some things, but like when I would
bring that stuff to Kelsey.
This is her baby, right?
Yeah?
You call the baby ugly, so it'slike I can understand why she'd
think like well, why are youquestioning this, like we've
been doing this for?
Speaker 1 (40:49):
three plus years.
Why'd you choose that shirt foryour baby today?
Yeah, I know, I'm like okay.
Speaker 4 (40:53):
You know that happens all the time, like in the
corporate world.
You know when you hire somebodyon there and everyone takes it
very defensive.
Oh, it's so hard, but it's notthat at all.
The person's just like, hey, Idon't know.
Speaker 2 (41:06):
He literally doesn't know.
I'm trying to learn here.
Speaker 4 (41:07):
Why do you ship this way and I'm asking out of pure
curiosity, not out of this isstupid.
Why aren't you doing it this?
Speaker 3 (41:15):
way.
I didn't know.
I mean, I knew enough to get by, but like the specifics on
certain processes that we hadgoing was like I need to
understand this better.
Speaker 2 (41:25):
We have like we have two, two girls at work where we
work really closely with it.
One is a director of operationsfor us and one runs our
warehouse and they're reallygood about like explaining it to
Noah, talking Noah through andlike also done on a meeting
afterwards.
I'm like sorry, I was so meanto Noah, I'm sorry.
Speaker 3 (41:40):
Yeah, those two are really nice and they're like no,
you're doing great, you guysare doing great.
Speaker 2 (41:44):
Like sorry, it's just like.
Why is he asking that?
Like I think he just wants toknow.
Speaker 1 (41:48):
Yeah, well, I think having an outside perspective is
pretty invaluable, honestly.
Oh for sure.
You know, like with the rise oflike therapists for personal
lives, I'm surprised that somany people in the business
world like think consultantslike can't provide value.
Speaker 4 (42:03):
Yeah, because, because consultants are
essentially the they're thetherapist for your company.
Yeah, yeah, we're not going tocome fix your whole company.
Speaker 1 (42:11):
but it's so nice to have somebody come in from an
outside view and say, oh yeah,like, why are you doing it that
way?
It's like I don't know.
Speaker 4 (42:20):
That's just how we did it.
That, and that's just how wedid it.
Speaker 2 (42:21):
That's how we started doing it and kept doing it.
Speaker 1 (42:22):
It made sense at the time Like is it wrong yeah?
Speaker 2 (42:25):
Well, and I think like one thing that's helped us
meet specifically be successfulwith this, is that I didn't ever
think of myself as like anentrepreneur.
I didn't think I knew business.
Like I still don't think I amin no business.
It's hard for me to say I'mlike always anyone tell me what
to do you know like.
I'm not afraid to ask someone tolook it up to get.
(42:46):
I feel like everyone knows morethan me with this, so I think
that really helped us in a way.
Like I'm like okay, I wantboxes.
How do I do that?
Well, I'm gonna ask people thathave done boxes.
They told me, and so I neverfelt like I was all knowing you
know where.
Sometimes I feel like if you gointo it planning a business,
you you feel like I know what todo, I should know what to do.
I kind of just always assumed Iwas like dumb, like I'm
(43:07):
learning with Kelsey this wholetime, like I'm just trying to
figure it out, you know yeah.
Speaker 1 (43:11):
I think the number one attribute of a entrepreneur
is curiosity.
Speaker 2 (43:15):
Yeah, for sure.
Speaker 1 (43:16):
Right, because you don't have any preconceived
ideas of what's supposed to workLike you kind of?
Have, like you know, vagueunderstandings, but you're just
curious like, oh, I want to knowhow do you do this, like, how
do you make it work?
How does this happen?
Yeah, rather than thinking youknow it all.
Speaker 3 (43:32):
Yeah and maintaining that curiosity maintaining that
curiosity once you get to apoint where you feel like you're
successful.
Speaker 4 (43:37):
That doesn't mean that your process is perfect you
nailed on head one of thebiggest killers of the most
successful entrepreneur.
Like entrepreneurs the peoplewho are like the darlings that
we talk about them, the utahdarlings, the ones that were
skyrocketing the same way youguys are skyrocketing the people
all of a sudden start to feellike they know exactly what
they're doing, and so they stopbeing curious and they start
(43:59):
just doing the same things overand over again, and then all of
a sudden you start seeing thosebusinesses go, I mean dozens.
We can, we could name.
We won't name them, but wecould name them internally.
Speaker 1 (44:09):
Well, they start following the playbooks of like
a Nike.
Speaker 4 (44:12):
Yeah.
Speaker 1 (44:13):
Apple and it's like you're not there yet.
Speaker 4 (44:16):
Yeah, it's like you don't have a technological
advantage.
Speaker 1 (44:32):
You don't have to get that business oriented Like you
don't have to be so rigid aboutit, like you're not a fortune
500.
Speaker 4 (44:39):
Yeah, well, the other thing that starts to happen,
too is is, as you get bigger,you're going to start to have
people who are going to start tocopy you and do exactly what
you're doing.
You've probably already seen it.
Speaker 1 (44:47):
You get all scared.
Speaker 4 (44:49):
And then what happens is you guys stop playing the
curiosity playbook and theystart to be more curious than
you and they start to overtakeyou.
It will happen if you don't.
And that's one of the thingsthat we've loved about working
with you guys.
You said it right Like you guysalways seem to be hiring
(45:09):
somebody to come in and justlook at things you know like and
I love that about you guys youguys understand what you're good
at and what you what you maybenot that you're bad at it, but
it's not just your strongestattribute and so you're like hey
, let's bring somebody in, andsure it might cost us more money
than I want to spend, but ifthey could answer one question
for us, it's worth it, you know.
So I've loved that.
(45:31):
We've loved that about you guys.
We've said that all the time.
Like these guys just, they justget it Right.
They get what they're good atand they understand what they're
not.
Speaker 1 (45:39):
I think a lot of that's because of what you just
said.
Like you don't consideryourself an entrepreneur, so you
don't have this identitywrapped up in like what you're
supposed to know yeah, I justfeel like I still feel like I
have no idea about business.
Speaker 2 (45:51):
You know, like I'm like I and I think Noah that's
like to his credit he's the onethat like told me just hire
someone for that, just hiresomeone for that, just, and so
that I think that is why we wereable to get where we were,
because he's like well, if youdon't want to do it or you don't
know how to do it, let's hiresomebody.
Speaker 4 (46:09):
Yeah, for sure.
Speaker 2 (46:09):
That's how we found you guys.
Speaker 1 (46:11):
Easy peasy, let's hire people.
Speaker 4 (46:13):
Yeah, you got to hire the right people.
Oh, for sure, so you guys havebeen working with each other.
Speaker 3 (46:31):
Obviously, you've been working with each other for
a while, but full-time for thelast six, seven months.
Best advice you have for peoplewho are running businesses
together couples I love thatwe've started to plan our weeks,
like when you're running abusiness as a couple and you
have kids especially.
Like you could go through aweek and feel like you got
nothing done if you don't planproperly and you have the guilt
of the business owner.
Like I needed to get those eightthings done and I did one thing
yeah so just planning andprepping weeks ahead of time and
(46:51):
just kind of knowing eachother's schedules, giving the
other person enough time to kindof get stuff done and that's
the thing I love about is right,I can.
I can take the kids for threehours, let Kelsey knock out some
stuff, and then she can do that.
Vice versa, yeah, um, whatother advice would you give?
Speaker 2 (47:07):
Yeah, what do you got ?
Speaker 3 (47:08):
I think that's been big for us right the planning of
our weeks.
Speaker 2 (47:13):
Yeah, I think also like staying in your lane of
what you're good at totally isreally helpful.
Like sometimes Noah and I willtalk about something and I'm
like I know I don't, I can'tknow about that.
Like that's too, that's goingto send me into stress mode,
like you just have to handlethat.
So like no one knows the thingsthat are just no one's going to
handle it.
And then he'll handle it withthe team, which has been so nice
because I felt like before myhand was in every single thing,
(47:35):
and then that's where I feltlike so burnt out or so like I
couldn't create anything new,because I was like worrying
about our paint stainingsomething, or like you know,
like something small but likethings like that.
So if I know now I know I havesomeone that I trust 100% taking
care of that that's been likelife changing for me.
So I think, knowing what you'regoing to be in charge of,
(47:56):
knowing what Noah's going to bein charge of there's obviously
so many things that we talkabout together Like we're
constantly talking about ourbusiness but it's nice to have
certain things that we don'thave to cross paths on.
Speaker 3 (48:07):
Yeah, super cool and just taking time for like we'll
go out every weekend.
Good, A lot of times we'retalking about the business, but
it's like we don't make it tooserious, Right.
Speaker 4 (48:16):
Sure, yeah, yeah, I would think that that's hard.
You know, my wife and I don'twork together the way Mark and I
work together, but like she'sthe silent partner and even us
now, like I'm like I don't needto be talking about what I'm
doing, yeah all the time, youknow, and so we've kind of
started to set boundaries, eventhough she's not a part of the
(48:37):
day-to-day business.
So I think, even with spousesthat are supporting you maybe
not in a full-time role I thinkthat's really good advice as
well.
Um.
Speaker 1 (48:46):
I have a question for you, kelsey, before we wrap it
up.
As an educator, I think you youwere you touched on this
earlier right About theimportance of play and structure
.
I think a lot of people dotheir best work when they're
playing, which is curiosity,right, playing is just curiosity
and action.
So how do you maintain aplayful mindset when you're
(49:11):
working on your business?
Speaker 2 (49:17):
I feel like for me the best thing has been that I
have kids that are these ages,you know.
So I'm constantly like doingdifferent things with them,
playing with them and then inlike the actual business.
Being able to separate myself,like having Noah come on, I
think has been the best thingfor that mindset, because I got
to a point where I was like notever able to be curious or not
ever able to really be creativebecause I was so busy doing all
(49:38):
these things that had to be done.
So letting that go and havingtime where I can just like sit
and think about the things thatI like to do, get do things that
are creative for me, like forme, I love creating, like the
activities, I love coming upwith the activities.
So I kind of was doing the sameones every single month the
last year, like month aftermonth.
I like September last year wasthe same as September this year.
(50:00):
But now that I've had time tolike really think about, I'm
like, okay, I actually don, Iactually don't like that
activity as much, I like thisbetter.
And so giving myself time tojust sit down and think by
myself and do those things is, Ithink, what helped me be
creative and playful.
Speaker 1 (50:15):
Awesome.
I think moms would reallyappreciate knowing that too.
Yeah, but you still thinkactively about these things
every day.
Speaker 2 (50:22):
Oh, yeah, yeah.
And then sometimes, like I'llpull out an activity to do with
my kids and I'm like, ugh, thisis not a good one, you know,
yeah, yeah, like it was not asfun as I thought it was going to
be, or like it was way messierthan I thought, and so doing
these activities with my kidshas been so helpful.
And I taught preschool thisyear.
Right, I like added.
(50:42):
And I taught preschool thisyear.
I like added just a littlepreschool class for my.
Speaker 3 (50:45):
She takes on way too much.
Speaker 2 (50:47):
I think I mentioned that to you guys a hundred times
but she taught a preschoolclass and she's already planning
to teach our youngest, archiein two years, yeah, but I taught
all the other kids.
So I have to.
I know yeah.
Speaker 3 (51:00):
You feel left out?
Yeah.
Speaker 4 (51:00):
You can't leave him out.
Speaker 2 (51:01):
You feel left out.
So I taught a three-year-oldpreschool class this year with
like eight of my friends, littlegirls, and we had one little
boy.
But it was so fun because I gotto like get down and be the
teacher again and do theseactivities and like Play with
them and come up with new ideas,and I think that was really
really good for me, that's super, super cool.
Speaker 4 (51:16):
Well, my daughter's Six and she loves her box like
so happy.
Speaker 2 (51:21):
She loves it, cuz she gets like.
Speaker 4 (51:23):
It's a package for her Like the kids.
Speaker 2 (51:25):
No, her box.
She's so happy, she loves itbecause it's a package for her.
Yeah, kids, kids don't get mail.
Yeah, it is hers.
To get a box with your name onit is exciting.
Yeah, so when it comes.
Speaker 4 (51:30):
I'm like you know, in my office I have like a bay
window that I so like.
When a package gets dropped off, I see it so I can like see
what it is, and I'm like Roma,there's somebody at the door for
you and she's like what youknow, so she loves it and she'll
do it with like her friends.
She's to the point now where,like my wife, will do it with
her sometimes, but she'll justdo it all by herself.
(51:50):
Yeah, my wife will have to kindof sometimes spell some things
out for her, you know, but forthe most part she does all of
that herself with her friends.
Speaker 3 (51:59):
She does make our craft room an absolute mess
that's one where you're a littleolder.
Speaker 2 (52:02):
You can get after that well and like that kind of
reminded me when you're saying,like what's something that you
didn't realize is going to be abig deal, are boxes like our
printed boxes.
When I did that in thebeginning it was just like, oh,
because it's cute yeah but nowit is like such a huge deal to
people if they don't get asprinkle box, they're so sad.
And now, yeah, when you'resaying this like, I realize why
it's so important.
Speaker 4 (52:22):
It's the kids, it's not the parent.
Speaker 2 (52:23):
Because they're getting to see a box.
That's fun.
They know what the box is, yeah.
Speaker 4 (52:27):
Yeah.
Yeah, there would be a coolthing for you guys.
I know it adds an extra step,but if you wrote the kid's name
on it or something like that,that could be kind of fun.
Speaker 3 (52:37):
We had an issue two months ago.
Speaker 2 (52:39):
Yeah.
Speaker 3 (52:46):
Our sprinkled branded boxes didn't come in in time,
so we had to ship what like2,000 or 1,500 that were like
just white, non-branded 5,000was it five?
yeah, okay, um, unfortunatelybut like people, when we've had
to do that a long time ago, theywere not happy.
Like they would complain likewhy didn't I get this like
branded box?
But this time we kind of turnedit into a win and created a
contest of like if we putmarkers in the box too and they
(53:10):
would design their learning withkelsey box.
And we picked like threewinners for a three-month
subscription oh, that'sincredible.
Speaker 2 (53:15):
Yeah, so, and that was actually like our team
members, again, like building ateam is so important like I was
sitting outside dance class withmy sister stressing about it,
of course my sister and, uh, thedirector of operations.
We're sitting outside our girlswith my sister Stressing about
it.
Of course, my sister and thedirector of operations were
sitting outside with girls anddancing.
I'm like, what are we going todo?
People are going to be so mad.
And she's like, well, what ifwe just have markers and let
them decorate their box?
And my sister's like, yeah, sheruns our social media.
And she's like, well, what ifit was a contest?
(53:36):
And like you picked the bestwinner.
They got a three-monthsubscription.
I was like genius, so we put alittle note in there, we put the
markers and then we got likethe cutest submissions of kids,
like decorating their box.
We got one where she said likethis might not look like the
coolest box, but it's reallyspecial to us because it's the
first time she wrote h, which isthe first letter of her name,
(53:56):
yeah, on the box.
So it's like so simple, but itwas.
Speaker 4 (53:59):
It was so cool and that's something you should
probably do more often, that's Iknow it's like well, I was,
have you thought about maybelike doing a limited edition box
design for the winner?
That would be cute, that wouldbe awesome like with their
design on the box.
Speaker 2 (54:11):
Yes, like that would be sweet, maybe 500 boxes, some
of those shirts, maybe for theyeah, the parents yeah, be kind
of cool, that would be sweet.
Speaker 3 (54:19):
That's a great idea yeah, I love that, so we turned
a loss into a a win.
Yeah, that's a big timelemonade moment, yeah we didn't
know that one.
Yeah, great team with greatideas behind us.
Speaker 4 (54:28):
Yeah, well, guys, this has been awesome.
Thank you so much.
Where can people find LearningWith Kelsey?
Speaker 2 (54:37):
You can find us on Instagram or TikTok at Learning
With Kelsey and thenLearningWithKelseycom Awesome.
Speaker 3 (54:43):
Lovely Thanks guys.
Speaker 4 (54:48):
Well, awesome, lovely , thanks guys.
Well, thank you, noah.
Thank you, kelsey, this hasbeen great.
All right, guys.
Well, thank you everybody forlistening.
Go check outlearningwithkelseycom and we'll
see you guys next week.
Thank you so much for listeningto the Unstoppable Marketer
podcast.
Please go rate and subscribethe podcast, whether it's good
or bad, we want to hear from youbecause we always want to make
this podcast better.
If you want to get in touchwith me or give me any direct
feedback, please go follow meand get in touch with me.
(55:09):
I am at the Trevor Crump onboth Instagram and TikTok.
Thank you, and we will see younext week.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.