August 5, 2025 • 41 mins
In this episode of the Unstoppable Marketer podcast, hosts discuss the controversial American Eagle campaign featuring Sydney Sweeney and its impact on brand visibility. They analyze the marketing strategy, drawing parallels to historical advertising tactics and exploring the potential shift in advertising trends. The hosts also delve into the broader implications for businesses seeking to capture attention in saturated markets.
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Transcript
Episode Transcript
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Speaker 1 (00:00):
This is rooted in history.
If you go back to MarilynMonroe she played a big part in
the diamond industry you cankind of compare a Sidney Sweeney
to a Marilyn Monroe type person.
This is rooted in businesshistory.
In the United States they wereusing Marilyn Monroe in ads.
She sold things really well.
Sidney Sweeney appears to bedoing the exact same thing right
now.
Speaker 2 (00:20):
Yo, what's going on everybody.
Welcome to the UnstoppableMarketer Podcast.
With me, as always, is MarkGoldhart.
Every time we start and Iintroduce him, he's always on
his phone.
What's up?
It's how it goes, it's as onbrand, as me saying yo, what's
going on everybody?
I don't think I've missed asingle episode where I haven't
(00:41):
said that.
I would say it's as on brand,as you pretending not to pay
attention to my introduction.
Speaker 1 (00:48):
I am paying attention though.
Speaker 2 (00:50):
I know you are.
How are you?
I'm paying attention.
I'm great Good, I'm well.
You have a good weekend.
Speaker 1 (00:58):
I did yeah, it was fun Took the kids up to the
mountains.
We got home and my two-year-oldgirl, anna, started bawling
like homesick for the mountains.
Yeah, she started crying and wesaid you not want to go home?
And she said, no, start cryingagain you want to go?
Camping and she said yes.
Speaker 2 (01:21):
I used to be that kid like anytime I'd leave for
wouldn't get homesick, I'd getlike homesick for the vacation.
Yeah, it's like as we drivehome I'd just be like in the
back of the car crying, but likenot letting anybody know that I
was like sad about it.
Probably like way too old to dothat too.
Speaker 1 (01:34):
She did spend the first like year of her life
going on more camp trips thanmost people go on, like in a
lifetime, yeah, in a lifetime,yeah.
Speaker 2 (01:42):
You guys run the road a lot, so there's probably some
deep-rooted subconscious stuffthere.
Speaker 1 (01:47):
But yeah, it was fun, it was great.
And then doing a fishing tripnext week Nice, I'll be working
though.
Speaker 2 (01:55):
Nice Very nice.
Well, I was in Bear Lake and afunny story is my parents get.
This is going to sound like I'mungrateful, so I'm just going
to pitch it here, but I justthink it's a funny story.
Speaker 1 (02:05):
First world problem.
Speaker 2 (02:06):
It's a very first world problem.
So hate as much as you want,I'm telling you right now.
It's a stupid thing for me tosay, but it's a funny story.
So my mom, my parents, rent ahouse for us every year for the
family to get together.
It's like our big familyvacation for the family to get
(02:27):
together.
It's like our big familyvacation.
And she like, slowly, normallywe're used to staying in Airbnb.
That provides everything foryou you get the towels, you get
the blankets, you get thecleaning, the, the, the wifi,
the AC, the, everything you knowlike, you have access to it.
That's generally how Airbnbswork, yes, and she slowly tells
us like, hey, we're doingsomething different this year.
It's a beach house, it's reallycool.
We're all like, really excited.
(02:47):
And then she's like it's reallyold, though, you know like
normally we stay in somethingnew or nicer.
It's like you know in like the60s or something.
We're like, okay, that's,that's fine.
And then the next week she'slike oh, like, um, they don't
have a cleaning service, so, sowe're going to have to clean the
whole house at the end.
And we're like, oh, okay,that's fine, like we can do that
(03:08):
, like we'll just have to stay alittle bit later.
That's fine, they save a littlebit of money.
Cool.
She's like oh, also like theydon't want you to use any of
their towels.
Okay, so we need to bring, likeour beach towels.
And then next week it's likealso like can you bring your own
sheets To that way, like wedon't do like a bunch of laundry
(03:30):
and then you're not sleepingtheir sheets, and I'll also
bring your own hand towels forthe like for the bathroom, like
when you wash your hands, andwe're like we're just moving
there, I guess.
Well, oh, bring your own.
So it's like every week it'slike something like new, like
new, we're kind of like what'sgoing on?
And finally she breaks it to us, like three weeks before, like
oh, also, this place doesn'thave ac.
And we're like, oh, okay, it's90 degrees, you know, super
(03:51):
sunny.
And so I I start to tell her,like hey, I, I like, do you have
?
I hate to ask this, but likedoes this place have wi-fi?
Like I, I need to know.
If that's why I'm gonna have towork a little bit.
She's's like oh yeah of course Ilove Wi-Fi.
I'm like, yeah, but so far I'mbringing my own hand towels, I'm
bringing my own sheets.
This place doesn't have AC,like I need to understand if
(04:16):
this has running water and ifthis has Internet yeah because,
basically, I feel like I'mcamping at this point, you know?
So what?
Speaker 1 (04:23):
but you are would tell me.
Speaker 2 (04:24):
Tell me, yeah, because basically I feel like
I'm camping at this point, youknow.
So what?
But you are, would tell me.
Tell me, she's like it hasWi-Fi, trust me.
So the very and this is likethree weeks before, so the very,
like night before I'm like mom,did you find out if this has
Wi-Fi?
Like I have several calls Ineed to be on.
This week kind of got packedmore than I thought it was gonna
be and she's like, okay, I'llask.
And she texts me back like anhour later and this is it, like
(04:44):
9 pm the night before.
She's like no, it does not haveWi-Fi.
So then I had to scrounge up aStarlink as you know, scrounge
up luckily last minute, on KSL,which were not great for you
work.
Speaker 1 (04:57):
But not great.
Yeah, probably their router was.
Speaker 2 (05:00):
Yeah, I don't know how far away were you from the
router?
Very close, yeah, good, theremight have been some obstruction
.
Speaker 1 (05:04):
I don't know how far away were you from the router
Very close.
Speaker 2 (05:06):
Yeah, I said I could.
There might have been someobstruction.
Speaker 1 (05:08):
I don't know, I had zero.
I have zero problem ever withmine.
Speaker 2 (05:11):
But yeah, first world problems.
But it was just a very funnylike it was like this snowball
effect of Every week we heardsomething new.
That did you know but it wasbut surprising, not surprisingly
.
Speaker 1 (05:22):
It was my guys just bringing your tent because we're
not allowed to be in the house.
Speaker 2 (05:26):
actually, I actually almost brought my Haven tent.
Speaker 1 (05:28):
Like oh, maybe this would be cooler.
Probably would have been nicer.
Speaker 2 (05:31):
Anyways, night one was a misery.
It was so hot night one, butthen every other night after
that was like actually kind ofchilly.
So because we figured out howto open up the windows, the
right way and when to do it andall that kind of stuff.
But it was a blast.
Thank you, mom and dad.
My first world problems.
There you go that's so funny umany recaps we want to do.
(05:54):
We're coming on the end ofsummer.
I know july is generally formost brands a very challenging
time of year well, yeah, I meanjust from a once again.
We talk about this all the time.
Women make like 85 percent ofthe purchasing purchasing in
household and so if you have abrand that is catered to selling
(06:17):
to women, it's gonna be harder.
It is harder women tend to.
Speaker 1 (06:22):
Probably has been for the last well and depending on
what demographic of woman you'retalking about, but we're
referencing, more so moms,especially women with children.
Speaker 2 (06:31):
Like July, you're traveling hot month you're
outside, kids are home, you'renot on your phone as much, so
school is back in session.
In like, for me, I think, 15days, 16 days.
So, wow, you had a couple moreweeks of this, ladies and
gentlemen, so stay the course,hit the back to school if you,
(06:53):
if you haven't already, yeahback to school.
Back to cool, back to schoolyeah um don't do that.
I don't know if I have anythingelse logan um, is that good
enough for an update?
Speaker 1 (07:13):
yeah, it's probably good enough, okay, I mean,
there's some features likegoogle had an update, but we'll
go over that next week, okay.
And uh, we are testing some ofthis tracking software that's
supposedly going to improvetracking.
Speaker 2 (07:28):
Oh, yeah, if it works , we will talk about it more.
Speaker 1 (07:31):
But I'm sure a lot of you guys, if you're in the
marketing space or if you own astore, have heard of it
Anonymous tracking software.
We'll see if it works.
Speaker 2 (07:41):
You want to shout out the name?
Speaker 1 (07:44):
Nope, not yet, not until we get some winners,
winners.
And then, if we get somewinners, we'll for sure shout
them out.
Speaker 2 (07:50):
We just launched a new product, not to promote
ourselves, but I'm going to ohquizzy, yeah quizzy.
We just launched a new quiz appin the shopify app store.
So, uh, quiz app meaning like,when somebody lands on your
website, you can ask themquestions that will direct them
to their ideal product based ontheir preferences.
Speaker 1 (08:13):
Yes, so quizzes are awesome for brands that you know
skin care, health and wellnessI think ai has the ability
because it's using AI for theseproduct recommendations based
off of some, you know, user datapoints.
But I think the beauty of AI isthat it could personalize and
(08:36):
really, in a way, make onlineshopping or experiences more
human.
For sure, copying yourexperience is more human, for
sure, and by more human, it'sjust like it gives somebody the
opportunity to interact with itand find what they're looking
for in a much more intuitive way, rather than drop-downs and
menus.
So I think the future is goingto look slightly different, with
(08:59):
conversion rate optimization,and website design even will
start shifting because of AI.
Yeah, but yeah, quizzy is great.
We'll talk about that in, likeCRO actually, and how there's
some other software out therethat does some similar things
that if you have it on yourstore it might benefit you to
(09:21):
listen.
Speaker 2 (09:22):
Yeah, we're going to start testing out on all of our
brands so we'll have moreupdates, but that's a fun little
update in the life of thebestie brands that we operate.
Yes, sir, this week'sdiscussion hot topic you're
going to be.
It's a week behind but I stillthink it's going to be.
Speaker 1 (09:38):
It's not a week behind, I mean, it's like today.
Speaker 2 (09:40):
Well, what I mean when they listen to it.
Oh yeah.
Yes, because we're a week,because we're Today is the 29th.
Speaker 1 (09:46):
We could just release it earlier.
Speaker 2 (09:48):
We could, but we won't do that to Grayson, so,
but nonetheless, I think it'llstill be relevant, right?
So it's all about the.
There is a lot of controversyright now over America's.
Would you call her America'ssweetheart, darling Sydney
(10:11):
Sweetie, I have no idea.
Would you do that?
No, nomadic says no.
Speaker 1 (10:17):
I don't know what she is.
Speaker 2 (10:19):
She's like the hot snot for the women actress space
right now.
Speaker 1 (10:25):
Well, what's funny about her?
We're talking about SydneySweeney.
I don't know if we've said hername yet.
Speaker 2 (10:30):
I thought I did, did I not?
Sydney, sweeney and theAmerican?
Speaker 1 (10:34):
Eagle campaign.
What I don't understand abouther is I've never seen her in
anything.
Speaker 2 (10:40):
I actually don't know if I have either.
Really quickly, let's just lookthis up she's been in some
rom-coms, I think right.
Sydney, sweeney.
Speaker 1 (10:49):
Let's look at her IMDb.
I don't know what she's famousfor.
Speaker 2 (10:53):
Oh, she's famous for Euphoria.
Is that what it is?
Yeah, yes, that was a HBO.
I never saw it.
Kind of a dark show, right.
I've heard it's like, yeah,like it's very intense.
I believe that's what I'veheard.
That's probably where she gother.
(11:13):
So my question, though, is likeshe's not Known for the.
And White Lotus as well.
Hands Made Till.
Those are the three main thingsthat she's known for in IMDb.
Okay, but, she's been in, ohAnyone but you.
Speaker 1 (11:32):
That's the rom-com with our guy, but she's kind of
turned into this like theall-American girl next door kind
of.
Speaker 2 (11:45):
But not really the girl next door, because she kind
of has like embraced her, likesexuality.
Speaker 1 (11:54):
I just don't know how to define her, because she's
not like a supermodel no, butshe's kind of becoming that
right.
Speaker 2 (12:05):
So what's happening?
It started with dr squatch,right, dr squatch recently had a
pretty controversial campaignwhere she was in a bathtub um
promoting their shampoo or soapor something like that.
And then there came this.
So many people's, like so manycomments, were like what I'd
(12:25):
give to be the bath water, andthen they turned her bath water
into soap.
They made like 40 000 units ofit, yeah, and or 4 000 units of
it or something like that, yeah,and they made.
It was only like, they onlylike netted forty thousand
dollars, but the views of it andlike how, how many?
(12:46):
people talked about it wentbananas like, but they almost
one of the by far the mosttalked about marketing campaign
of the year, in my opinion, wasthe dr squash and they only sold
4 000 units of it, but theysold a ton more product because
of it right look that up inparticle.
So so, so, let's, let's talkabout particle let's talk about
(13:10):
this, um, this campaign.
so essentially the campaign isAmerican Eagle is promoting
jeans like their new jeans and Iwant to say, starting on the
six days ago it was their newjeans that look old yeah the new
jeans that look like jeans wewore when we were in high school
or middle school Super baggy,weathered weathered, yeah, faded
(13:34):
, I think.
Speaker 1 (13:35):
I think faded is the correct term.
Speaker 2 (13:37):
So she Faded jeans, she.
The slogan is Sydney Sweeneyhas good jeans Right.
And the video is accomplishingtwo things.
Number one, it is very muchshowcasing the jeans that she is
wearing and very muchshowcasing her jeans, j jeans, j
(14:02):
jeans for these, g jeans forher physique.
Speaker 1 (14:06):
What did you just draw in the air?
Was that a DNA?
Speaker 2 (14:08):
that was meant to be like a line?
Isn't that like the symbol forcurves?
Speaker 1 (14:13):
Yes, yeah, of course, yeah, yeah oh.
Speaker 2 (14:17):
So yeah, it's, it's.
It showcases you're telling methat's not the dna sequence I
think it's a good picture, butit fits for both what I'm trying
to do, right.
So, anyways, sydney suny hasgood genes and it has sparked a
ton of controversy yes, it hasand they've been dropping like a
new video on it every other dayor something like that.
(14:38):
They've they filmed like theand these videos are maybe only
like was it meant to becontroversial.
It had to have been, but I thinkso because even the uh, if I
remember right uh do you want toknow.
Speaker 1 (14:51):
My hot take is I don't think it was meant to be
controversial at all it may notbe Hold on.
Speaker 2 (15:04):
I saw I mean I did, on the very first video.
I saw that the founder ofAmerican Eagle.
American Eagle was like this isgoing to rub people the wrong
way, or he tweeted that out.
Speaker 1 (15:19):
The founder.
Is he in the company anymore?
Speaker 2 (15:21):
I don't know if it was the founder or if it was the
CEO, like he was saying it wasthe person within the company
saying, hey, this is about torub people the wrong way, like
he kind of announced it.
Really, yeah, so I think thatthey knew, interesting that it
was going gonna be like thecontroversial piece that's
happened now, where people arelike this is racist, and I Don't
know if they thought that wasgonna be the case.
(15:43):
I I wonder if maybe theythought it was more so gonna be
because it was overly sexualized, potentially, but I don't know.
It's a good question.
Speaker 1 (15:54):
Overly sexualized from America.
I mean, we're talking aboutAmerican Eagle, like what are we
talking about here?
Speaker 2 (15:59):
Well, here's the thing.
A lot of these Like American.
Speaker 1 (16:01):
Eagle, like the store with like Half naked people all
on the wall.
Speaker 2 (16:05):
Well, you're thinking Abercrombie?
Yeah, but American Eagle did ittoo.
They totally followed it, notto the extent that Abercrombie
and Hollister.
So what a lot of these peoplewho I don't think Realize in the
comments Is like nothing oversexualized people more than like
Hollister and Abercrombie Likethis was like table stakes back
(16:26):
then Nothing over sexualizedpeople more than just like early
2000s pop culture.
Speaker 1 (16:31):
Totally Like we're talking Britney Spears.
Speaker 2 (16:34):
So this is nothing like it might be new for.
American Eagle in the last fiveto Ten years.
But like, yeah, you're ahundred percent right.
Speaker 1 (16:41):
Like like in the early 2000s, like look at the
pop stars Versus Taylor Swift ohyeah, a hundred percent, like I
mean, what do we?
Speaker 2 (16:49):
So the question is Was this Take?
I'm not saying Taylor Swiftisn't pretty, I'm just saying
she's not what you, she's notsexualized in the same way she
doesn't show off her body in thesame kind of way people don't
look at her the same way theylooked at a Britney Spears or a
Madonna so let's pull back, takeaway the political side of
(17:13):
things.
Was this a good campaign forAmerican Eagle?
Initial gut check, gut checkwithout knowing if they sold
anything?
Yeah, of course it was.
And why, like why would you sayof course it was?
Speaker 1 (17:29):
well, are we taking morality out of all this?
Yes, of course.
So how honest can I be?
Can I just honest?
Speaker 2 (17:37):
I would hope you would be.
Speaker 1 (17:39):
Okay, let's just.
I'll just be honest here.
My son listens to this.
Sorry, Jude.
Yeah, how old is Jude?
Speaker 2 (17:46):
Oh, he's 10.
You can say it.
Speaker 1 (17:49):
Okay, well, anyways, let's be honest.
Grandma Peggy also listens tothis.
What is the oldest industry inthe world?
They say you know what they say?
No, I guess he doesn't knowwhat they say.
They say it's sex.
So sex sells, sure?
Um, that's just proven time andtime again.
(18:12):
We all know that no one wantsto talk about it, but it's like,
obviously that is somethingthat people are trying to either
subliminally sneak in orexplicitly put in to their a lot
of their campaigns, especiallywith clothing.
Um, sydney Sweeney is.
Everyone loves her right nowand it's a lot of that has to do
(18:33):
with her curves.
Speaker 2 (18:34):
Yeah.
Speaker 1 (18:34):
Like we're talking like the Marilyn Monroe type
craze, sure so of the I thinkthat was the 50s, 60s, um, so
yeah, it was a good move,because they're just getting the
hot chick that everyone thinksis hot right now yeah it's not
like rocket.
I mean, I don't want to likespend so much time analyzing it
(18:56):
from a perspective of, like, howgenius it is.
It's like they're just grabbingthe hottest chick.
Who's considered the hottestchick right now?
it maybe wasn't this big geniusand paying her to be like oh,
get in our jeans and then we'llreference your body, sure,
through jeans?
Yeah, I don't think they weretrying to be controversial and,
like the white, you know peopleare trying to say it's a call
(19:20):
out for like white supremacy andstuff.
Speaker 2 (19:22):
Obviously, that's not what it is.
Speaker 1 (19:24):
It's just that she's a curvy woman and that's what
people know her for.
Hence the Dr Squatch thing.
Speaker 2 (19:34):
So I did some digging the same way, I did some
digging.
So, yeah, it's a good movebecause we all know that works
the Dr Squatch thing.
So I did, I did some diggingthe same the same way, I did
some digging.
Speaker 1 (19:38):
Uh, so like yeah, it's a good move because we all
know that works Like that's.
That's something that hasworked.
Speaker 2 (19:44):
It's been taught forever, forever that yeah, yeah
, absolutely so.
Um, whether we agree with it ornot, the sex selling side of
things.
Speaker 1 (19:53):
Is that fair enough, everybody?
I think it's moral or not,whatever like it is the truth.
Speaker 2 (19:58):
Yeah, sure, at least there's data behind it.
That's when I say truth.
When we, when we talk truth,we're not talking about, like
you know is god.
Speaker 1 (20:07):
We're not talking about, like our truth.
Speaker 2 (20:09):
We're talking about, we're talking about two plus two
equals four data data yeahcorrelation, causation, so so
one thing we know um about salesis there's something that
always comes before sales andwe've had somebody on our
podcast say this before ActuallyMaddox's dad in the background
(20:30):
here but Alex MacArthur has comeon the podcast and he says
sales follows search.
That's a big thing that he says, and it's a search, indicates
interest.
Speaker 1 (20:40):
Yeah, it's.
Speaker 2 (20:40):
It's the first indication that sales will will
come right.
It's the same thing that, likewhen you're running ads, clicks
sales, follow clicks rightyou're not going to get sales if
you're not getting views andclicks most likely okay.
Speaker 1 (20:56):
So and, by the way, sydney.
I think she's pretty popularwith the female crowd too uh, I
don't know not all of them, butyeah I don't think she's
unpopular.
At least she might be now withsome of them like we're getting
a little older, but it appearsthat she's not well, yeah, she's
in some of these rom-coms she'snot like this huge lightning
she's getting cast in moviesthat women watch.
Speaker 2 (21:18):
So I would agree with what you're saying so so
anyways, the uh search trendsfor american eagle.
So, as you know, if any.
For, for those of you who don'tunderstand this scale kind of
thing, uh, it's just kind oflike on a on a one to 100 scale
(21:39):
of how often you're beingsearched, that doesn't mean
you're you're, you know.
If you're at a hundred thatdoesn't mean you were searched a
hundred times that day.
That just means like yourgrowth has grown significantly.
Right, american Eagle, for thelast 90 days, is sitting at a
scale of 25.
Okay, the moment they launchthis campaign it jumps up from
(22:02):
like 25 to 50, and then, like acouple days later, it is at 100.
Like you can see that line bigtime.
Speaker 1 (22:10):
For the term.
American Eagle For the termAmerican Eagle.
Speaker 2 (22:13):
Okay, if I go to the next line, I've compared
American Eagle and sydneysweeney.
It's the exact same thing, likeboth of them shoot up at the
exact same time.
So now obviously we do not haveis all publicity, good
publicity?
Uh, I think for the most part,yes, like I yeah, I.
Speaker 1 (22:34):
I would wager, if you took a poll, most people
wouldn't think it was intendedin the way that some people are
taking it yeah so yeah,obviously this is going to be
the loudest people in the roomtend to be the negative people
yeah right.
Speaker 2 (22:45):
Like when people are doing good things, they're
usually not as complimentary aswhen somebody thinks you're
doing something bad well, it'slike shohai otani, like he was
very clearly gambling.
Right.
Speaker 1 (22:59):
No one talks about it anymore.
Yeah, so, and he's still one ofthe number one jerseys being
sold, right, so, right, like, ifyou, if you kind of want to
move past the controversy or, insome cases, like lean into it
for a couple of weeks untilpeople kind of just realize like
it's not a big deal, right, butwe're not, yeah, we're not
(23:21):
trying to get like into thepolitics of it or what.
How you might feel personallyabout it.
Everyone's entitled to feel howyou want.
Well, I just think it probablyI don't think they overthought
this, I think it was very muchlike they're.
They're using these wordsbecause it's a it's, they're
playing on a word, so it'swordplay, so that they can Talk
(23:41):
about her body when, like yousaid, american Eagle isn't.
As open about it, as Abercrombieused to be, but Like because
she's not showing Skin.
But obviously they're'reselling the same thing.
Speaker 2 (24:02):
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I mean, here's the lesson here,and I think the thing that I
want to touch on is you askedthe question like is any
publicity good publicity?
And I think, for the most part,the answer is yes.
I think one of the biggest casestudies on that is the fact
that Donald Trump won theelection.
Like who had more bad publicity?
Speaker 1 (25:10):
ever.
Speaker 2 (25:10):
Yeah, like ever, I can't think of something that
had more bad publicity and we'renot saying he didn't deserve or
deserve it.
Yeah, no, no, no.
We're not necessarily taking astance on that.
Speaker 1 (25:21):
We're just saying he had a lot of negative news
publicity.
But because he had so muchnegative?
Speaker 2 (25:28):
what happens when you have a lot of negative which is
data-backed?
Speaker 1 (25:30):
This is a scientifically-backed data
tracker when you have that muchnegative publicity about you.
Speaker 2 (25:36):
What happens is, for every negative piece of
publicity, people I feel like itdoubles in.
Good, yeah, because that's not.
That's not.
Speaker 1 (25:43):
You have a level of like contrarianism and you have
a level of just like wait asecond.
What do I think?
Speaker 2 (25:52):
well, I love, I love the campaign, because American
Eagle is just another.
There's two things aboutAmerican Eagle.
One, they used to be huge whenI was in high school.
So we're talking like 040506,right, huge, but they were the
number three.
So even though they were huge,they were the number three.
It went Abercrombie Hollister,american Eagle Aeropostale.
(26:15):
I don't know if I said thatright, that was like the Were
they 100%.
That was 100% how it was.
Speaker 1 (26:23):
I was a little skater boy, so I wasn't really.
Speaker 2 (26:26):
So my parents, my mom and sisters were way, way into
it.
They like loved it.
Speaker 1 (26:32):
Oh, you had older sisters.
Speaker 2 (26:33):
I had one older sister, one younger sister.
They loved it.
My dad, I actually still thinkto this day where's Abercrombie?
First cologne?
which is like the aqua DGO ofthat time.
Okay, anyways, I digress.
So one, those brands.
Those brands have like kind offallen under the wayside.
(26:54):
Now Abercrombie has done somelike really, really cool stuff
to make a comeback, like they'regrowing and getting big, but
they were like a nobody.
Hollister hasn't really as much.
So these old school, early 2000brands are making a way back up
.
So what I love about this forAmerican Eagle is one they were
massive and then became kind ofa nobody.
(27:14):
One of the most saturatedindustries in.
Are they still in the mall?
I don't know, but I don't knowif anyone is nowadays.
I'm sure they are somewhere.
Outlets, yeah.
So so one, they were huge becamea nobody.
Two, in this time where theybecame a nobody, the reason why
(27:37):
they became a nobody is becausein this time where they became a
nobody, the reason why theybecame a nobody is because all
these other brands startedcoming out from a clothing
perspective.
That started like peoplestarted going after the smaller
brands versus the chain, becausewhen you would go to high
school and you'd walk in on thefirst day of school, everyone
was wearing your same outfit.
And then we became, we wantedto be more individualistic and
(27:57):
so when these clothing boutiquescame out out these different
brands.
That's what kind of started toput these hollisters,
abercrombies not under but lower.
So I love it for two reasonsone, it's getting them to get
back on the map, as as I talkedabout brand.
And number two, like it's justlike, clothing is the most
saturated industry, one of themost saturated industries in the
(28:19):
market right now, maybe outsideof the health industry yeah,
and there's a like that's alltrue, but there's also a macro
component with clothing wherestyles come in and out.
Speaker 1 (28:28):
Totally I agree with that, and so if you're in
clothing, you might want toconsider this.
There's there's a shift rightnow with, like, what is in style
?
For sure, so I think you have astyle thing.
So and I think you're rightthere, because that american
eagle was not in style for thelast 10 years, but it's probably
(28:49):
coming back in style for sure.
But the same way, like kidswere wearing jinko jeans, like I
saw five kids wearing jinkojeans the other day and I just
could not even believe my eyesyeah, five of them yeah, well, I
mean, look at what we'rewearing right.
Speaker 2 (29:01):
Like I used to wear skinny jeans and I've worn
skinny jeans in.
Like you wore skinny jeans Fiveyears.
Yeah, I did, of course I did.
Five years ago you were wearingskinny jeans.
I don't know if it was thatlong, I mean I think so.
Speaker 1 (29:21):
Really.
Speaker 2 (29:21):
I mean, I have to go back and look at my timelines.
I gave up the skinny jeans inmy 20s.
I guess that would have beenearly 30s for me.
I could be wrong, maybe it wasseven years ago, maybe it was
two years ago, they're just notcomfortable.
Agreed.
I actually haven't worn jeansin like five years, like I have
not worn jeans in five yearsStraight leg baggy.
I just don't like them.
Okay, anyways, there issomething to drawing lines in
(29:43):
the sand.
We talk about this all the time, so I whether whether
intentional or not whether itwas intentional or not, by well.
Speaker 1 (29:50):
Here's the line they're drawing the line they
were actually drawing.
If we want to really thinkabout it, is they're?
They're drawing a line aroundher sexuality?
Speaker 2 (30:00):
totally yeah, I don't know if they were drawing a
line around her sexuality?
Totally.
Speaker 1 (30:03):
Yeah, I don't know if they were drawing a line around
.
I'm sorry, not her sexuality.
They're drawing a line aroundsexualizing, for sure Not
necessarily her own.
Yes.
Speaker 2 (30:11):
Yes, I agree, they're bringing that back in because
that has been such an overlylike nobody has really it's been
more body positive.
Yeah.
Speaker 1 (30:23):
And it's been more like nuanced think for the last
10 years where, like the shiftseems to just be like this is a
hot girl now yeah and it's okayjust to like throw in the hot
girl on your ad.
Speaker 2 (30:33):
Yeah so I I actually think what's going to happen
from this is we are going to seea lot more of the sexualization
of women come back in apotential, maybe more.
I don't know how you do this,but like, maybe in a more
respectful way.
Speaker 1 (30:46):
I don't know well, she's not show like that's
what's interesting, she's notshowing skin.
That's the whole point of it islike, hey, she's in our stuff
totally and we're going to playon this word yeah and we're
going to use that part of her aspart of this campaign right pun
intended and that's like,that's the line they're drawing
(31:09):
is like we're just gonna throwthis out there totally totally
right, and so what they're doingis they're kind of again, we're
not we're looking at this asobservers and analysts they're,
they're kind of shirking thetotal body positive right, which
I don't think she's necessarilyhas like the body type that
(31:29):
would say it's.
You know, some people might deemlike the supermodel type is too
skinny or, you know, I thinkwomen are always placed in these
categories of too skinny or toobig or too whatever.
There's always like and somewomen are.
You know, bodies are justdifferent.
But I think ultimately that'swhat they're trying to do here
is recapture some of that early2000s, I agree.
Speaker 2 (31:50):
Because, and the beauty?
When it worked once again whenI say the beauty of this from a
observing advertising.
What is the purpose ofadvertising?
How do I get somebody'sattention Right, like that's?
The very first thing is, how doI grasp attention, and then
what do we do with thatattention?
Speaker 1 (32:06):
Right, and Sydney Sweeney is maybe the easiest way
to grab attention right now.
Speaker 2 (32:10):
Yeah, and I think they crushed it.
I think it's a huge win forthem.
I think, for every one hateryou get, you tend to get like
three big supporters.
Um, I think that brands, thelesson that brands can learn,
isn't necessarily to go out andyou know, we're not saying
brands go out and sexualizewomen.
That's not what the messagehere the brand is, or the
(32:32):
message is you gotta dosomething different in order to
stand out.
Different in order to stand out.
You're a clothing brand.
Like you can't just continue toput the same girls in clothes
or the same boys in the sameclothes, Like you have to do in
a pretty setting you know, on abeach.
Speaker 1 (32:52):
And the other thing here is partner, partnering up
with people that can.
Speaker 2 (32:57):
Collaborating with people.
Speaker 1 (32:59):
Yeah, yeah, collaborating with people that
are lightning rods.
Yeah, like she's a lightningrod yeah, and obviously she's
going to garner the attentionbecause of her name, because of
I don't know how she's turnedinto this, like I, you know,
like I don't even know if I knewher name a year ago.
If we watch the shows, maybe itwould make more sense to us
maybe I don't know I don't, Ireally I'm like, I'm kind of
(33:20):
baffled at like how quicklyshe's become this.
Every household knows her nameperson yeah so well.
Speaker 2 (33:28):
I shout out honestly the best marketing thing here is
her, her agency, great good jobto you guys well, I think White
Lotus and Euphoria I don't not,I do not and, once again, I
haven't seen either of those,but those were like At the time
when they were released, theywere the hottest shows, 100%.
I don't know.
Yeah, maybe they were.
(33:49):
No, they were.
Speaker 1 (33:51):
Were they.
Speaker 2 (33:51):
Yes, I promise you, they were.
Speaker 1 (33:53):
Most talked about or most watched.
Speaker 2 (33:57):
I don't know.
My guess is it's one and thesame.
Okay, if most people aretalking about them, it's like
sales follow search.
Same thing like talking about ashow you know follows watching.
I guess Watching follows thetalking.
Speaker 1 (34:06):
It's because I could be totally wrong here.
Guys, I have no idea, honestly.
Speaker 2 (34:09):
When they came out.
You have to look.
When they came out, she cameout of nowhere and I was like so
I don't know like how big herrole is.
Maybe she had a part in therethat made her very attractive.
Speaker 1 (34:28):
I don't know but when dr squash launched the campaign
, they also went from a 25 to a100 interest they did with her.
Speaker 2 (34:36):
Yes, so she's, she's clearly and it was like I think
the results were like millionsof dollars in sales.
Speaker 1 (34:42):
So she's, she's clear and she's boosted their average
like they were actually at 25before the next month.
They they started slippingafter her campaign, but they're
still sitting over uh 40, whichis huge.
Interest on google trends, yeah, yes.
Speaker 2 (34:58):
And then what happened shortly after Dr
Squatch sold.
For what Was it?
1.9 billion.
Speaker 1 (35:03):
Yeah.
Speaker 2 (35:03):
Or seven.
Speaker 1 (35:04):
But I think the lesson here is one you can
collaborate with people that aregoing to bring this attention
to your business.
Two can you capture culturalmoments in a way that are
lightning rods for your brand.
Speaker 2 (35:15):
And three can you find Because this is like.
Speaker 1 (35:18):
Maybe some people are saying this is a cultural
moment of like I don't want tosay like there's no body
positivity anymore, but it feelslike that's a tone shift.
Speaker 2 (35:30):
Talking about her good genes, obviously it's
referencing her body yeah,number three is drawing lines in
the sand people weren't talkingabout that in advertising in
the way they were in the 2000sthey were pointing out how
pretty somebody was inadvertising.
Speaker 1 (35:47):
Yeah, yeah, so is.
Are they?
Are they capturing a tone shift?
Are they capturing this shiftto make sales again?
Morality out of it.
We're not here to say we agree,or disagree.
Speaker 2 (35:58):
Is this right or?
Wrong yeah, but yeah, the theopinions we're sharing was is
this a success or not a bit.
Speaker 1 (36:05):
Yeah, a business success which the, the numbers
would say it has been yeah, andand and.
Speaker 2 (36:10):
Somebody will do some sort of case study in the next
month or two.
Probably that will show ifamerican eagle sales spiked,
yeah, so we'll see.
Like somebody will do it and itmight it might be american
eagle and in fact it probablywill be.
Because of how controversialthis has become, I'm sure they
will submit something that says,hey, this is why we did it.
(36:30):
So we think it was a win.
Lessons to be learned umcultural moments, drawing lines
in the sand, big opportunities.
I feel like every singlepodcast episode.
We always end with like at theend of the day, you just have to
do it different.
Like, do it different than whatyour competitors are doing.
(36:51):
Stop watching what they'redoing and start finding ways to
pave your own path to getattention.
Speaker 1 (36:59):
And, by the way, I do just want to throw this out
there about what we're talkingabout.
This has this is rooted inhistory.
If you go back to MarilynMonroe, she played a big part in
the diamond industry.
Speaker 2 (37:14):
Oh really.
Speaker 1 (37:17):
Yeah.
Speaker 2 (37:18):
I did not know that.
Speaker 1 (37:20):
So when we're talking about these things, like you
can kind of compare a sydneysweeney to a maryland monroe
type- type person yeah, so thisis this is rooted in in business
history in the united states,in in advertising.
Yeah, right, like back thenthey were using maryland,
marilyn Monroe and ads were allkinds of things.
(37:42):
Things sold really well, shesold things really well.
Speaker 2 (37:45):
Yeah.
Speaker 1 (37:46):
Sydney Sweeney appears to be doing the exact
same thing, right now yeah forsure, and I don't know if
there's anyone.
And again, that what's weird isshe's not.
I don't think Marilyn Monroewas like a great.
Does anyone remember her asbeing a great actress?
I don't know, I don't know.
Does anyone remember her asbeing a great actress?
I don't know, I don't know.
Speaker 2 (38:01):
She might have been Everyone like.
Speaker 1 (38:03):
if you think of actresses of her time you're
thinking of, like Aubrey Hepburn.
Speaker 2 (38:08):
Right.
Speaker 1 (38:09):
Right, sure or Wizard of Oz.
Who was that?
It was Dorothy, I don't know.
Speaker 2 (38:18):
Like that's kind of right, Like just like off the
top of the head.
Speaker 1 (38:20):
Those are the people you're thinking of yeah.
But Marilyn Monroe is more ofan icon.
Right Sydney Sweeney appears tobe in that similar trajectory.
Speaker 2 (38:29):
Yeah, yeah, very interesting and good comparison.
That's all I have, sweet.
That's all I have too.
Once again, from a thousandfeet back was the success.
That's how we're looking at it,not necessarily saying we just
(38:49):
think about how you can captureattention as a business.
Speaker 1 (38:52):
Yeah, american Eagle just captured more attention
than they've had in.
They're the winners yeah,decades.
Yeah, I guess we should what Ishould have done in fact that
their, their name, americaneagle eagle has not been uttered
from my mouth in decades.
I've not even thought aboutthem.
Speaker 2 (39:09):
I have not said there were that those words probably
in the last 10 years yeah andhere we are doing a whole
episode on it about americaneagle.
Yeah, I thought that brand wasdead the other thing not to
mention, like, if you just typein Incredible they're not dead.
Speaker 1 (39:23):
Honestly, If you just type in American Eagle in
TikTok.
Speaker 2 (39:26):
And if you just type in Sidney Sweeney and American
Eagle in TikTok, millions andmillions of views right now.
Speaker 1 (39:31):
Who's been buying American Eagle for the last 20
years?
I bought American Eagle viewswhen I went to middle.
Yeah, like is it still beenokay.
That's still like junior highkids we're buying them.
I.
Speaker 2 (39:46):
Don't know.
We just look it up.
Speaker 1 (39:47):
I'm like just like baffled.
They even are around.
They're stuck around.
Speaker 2 (39:51):
Yeah, they could have been one of those brands that
like vans kind of eat, ate theirlunch.
Yeah, yeah, that one has stuckaround for a little bit.
Speaker 1 (40:03):
Underwear and swimsuits.
Speaker 2 (40:04):
Yeah, it's like Intimates and swimsuits.
Speaker 1 (40:08):
Like a Victoria's Secret.
Speaker 2 (40:10):
No, it's not.
Yeah, victoria's Secret is moresexualized that one's not like
a sexualized yeah yeah, well,that's why I've never had this
is a good thing.
Speaker 1 (40:26):
It's a good thing I'm one of four boys.
Speaker 2 (40:27):
You know, I'm like I knew about it because I had
sisters who shopped there as Iwas growing up right, I had no
idea they even had had that.
Speaker 1 (40:34):
Yeah, that's hilarious yeah, but anyways.
Speaker 2 (40:37):
So thank you for tuning in.
Thank you for listening.
We'll see you guys next week.
Thank you so much for listeningto the unstoppable marketer
podcast.
Please go rate and subscribethe podcast, whether it's good
or bad.
We want to hear from you,because we always want to make
this podcast better.
If you want to get in touchwith me or give me any direct
(40:58):
feedback, please go follow meand get in touch with me.
I am at the Trevor Crump onboth Instagram and TikTok.
Thank you, and we will see younext week.
This is rooted in history.
If you go back to MarilynMonroe she played a big part in
the diamond industry you cankind of compare a Sidney Sweeney
to a Marilyn Monroe type person.
This is rooted in businesshistory.
In the United States they wereusing Marilyn Monroe in ads.
She sold things really well.
Sidney Sweeney appears to bedoing the exact same thing right
now.
Speaker 2 (00:20):
Yo, what's going on everybody.
Welcome to the UnstoppableMarketer Podcast.
With me, as always, is MarkGoldhart.
Every time we start and Iintroduce him, he's always on
his phone.
What's up?
It's how it goes, it's as onbrand, as me saying yo, what's
going on everybody?
I don't think I've missed asingle episode where I haven't
(00:41):
said that.
I would say it's as on brand,as you pretending not to pay
attention to my introduction.
Speaker 1 (00:48):
I am paying attention though.
Speaker 2 (00:50):
I know you are.
How are you?
I'm paying attention.
I'm great Good, I'm well.
You have a good weekend.
Speaker 1 (00:58):
I did yeah, it was fun Took the kids up to the
mountains.
We got home and my two-year-oldgirl, anna, started bawling
like homesick for the mountains.
Yeah, she started crying and wesaid you not want to go home?
And she said, no, start cryingagain you want to go?
Camping and she said yes.
Speaker 2 (01:21):
I used to be that kid like anytime I'd leave for
wouldn't get homesick, I'd getlike homesick for the vacation.
Yeah, it's like as we drivehome I'd just be like in the
back of the car crying, but likenot letting anybody know that I
was like sad about it.
Probably like way too old to dothat too.
Speaker 1 (01:34):
She did spend the first like year of her life
going on more camp trips thanmost people go on, like in a
lifetime, yeah, in a lifetime,yeah.
Speaker 2 (01:42):
You guys run the road a lot, so there's probably some
deep-rooted subconscious stuffthere.
Speaker 1 (01:47):
But yeah, it was fun, it was great.
And then doing a fishing tripnext week Nice, I'll be working
though.
Speaker 2 (01:55):
Nice Very nice.
Well, I was in Bear Lake and afunny story is my parents get.
This is going to sound like I'mungrateful, so I'm just going
to pitch it here, but I justthink it's a funny story.
Speaker 1 (02:05):
First world problem.
Speaker 2 (02:06):
It's a very first world problem.
So hate as much as you want,I'm telling you right now.
It's a stupid thing for me tosay, but it's a funny story.
So my mom, my parents, rent ahouse for us every year for the
family to get together.
It's like our big familyvacation for the family to get
(02:27):
together.
It's like our big familyvacation.
And she like, slowly, normallywe're used to staying in Airbnb.
That provides everything foryou you get the towels, you get
the blankets, you get thecleaning, the, the, the wifi,
the AC, the, everything you knowlike, you have access to it.
That's generally how Airbnbswork, yes, and she slowly tells
us like, hey, we're doingsomething different this year.
It's a beach house, it's reallycool.
We're all like, really excited.
(02:47):
And then she's like it's reallyold, though, you know like
normally we stay in somethingnew or nicer.
It's like you know in like the60s or something.
We're like, okay, that's,that's fine.
And then the next week she'slike oh, like, um, they don't
have a cleaning service, so, sowe're going to have to clean the
whole house at the end.
And we're like, oh, okay,that's fine, like we can do that
(03:08):
, like we'll just have to stay alittle bit later.
That's fine, they save a littlebit of money.
Cool.
She's like oh, also like theydon't want you to use any of
their towels.
Okay, so we need to bring, likeour beach towels.
And then next week it's likealso like can you bring your own
sheets To that way, like wedon't do like a bunch of laundry
(03:30):
and then you're not sleepingtheir sheets, and I'll also
bring your own hand towels forthe like for the bathroom, like
when you wash your hands, andwe're like we're just moving
there, I guess.
Well, oh, bring your own.
So it's like every week it'slike something like new, like
new, we're kind of like what'sgoing on?
And finally she breaks it to us, like three weeks before, like
oh, also, this place doesn'thave ac.
And we're like, oh, okay, it's90 degrees, you know, super
(03:51):
sunny.
And so I I start to tell her,like hey, I, I like, do you have
?
I hate to ask this, but likedoes this place have wi-fi?
Like I, I need to know.
If that's why I'm gonna have towork a little bit.
She's's like oh yeah of course Ilove Wi-Fi.
I'm like, yeah, but so far I'mbringing my own hand towels, I'm
bringing my own sheets.
This place doesn't have AC,like I need to understand if
(04:16):
this has running water and ifthis has Internet yeah because,
basically, I feel like I'mcamping at this point, you know?
So what?
Speaker 1 (04:23):
but you are would tell me.
Speaker 2 (04:24):
Tell me, yeah, because basically I feel like
I'm camping at this point, youknow.
So what?
But you are, would tell me.
Tell me, she's like it hasWi-Fi, trust me.
So the very and this is likethree weeks before, so the very,
like night before I'm like mom,did you find out if this has
Wi-Fi?
Like I have several calls Ineed to be on.
This week kind of got packedmore than I thought it was gonna
be and she's like, okay, I'llask.
And she texts me back like anhour later and this is it, like
(04:44):
9 pm the night before.
She's like no, it does not haveWi-Fi.
So then I had to scrounge up aStarlink as you know, scrounge
up luckily last minute, on KSL,which were not great for you
work.
Speaker 1 (04:57):
But not great.
Yeah, probably their router was.
Speaker 2 (05:00):
Yeah, I don't know how far away were you from the
router?
Very close, yeah, good, theremight have been some obstruction
.
Speaker 1 (05:04):
I don't know how far away were you from the router
Very close.
Speaker 2 (05:06):
Yeah, I said I could.
There might have been someobstruction.
Speaker 1 (05:08):
I don't know, I had zero.
I have zero problem ever withmine.
Speaker 2 (05:11):
But yeah, first world problems.
But it was just a very funnylike it was like this snowball
effect of Every week we heardsomething new.
That did you know but it wasbut surprising, not surprisingly
.
Speaker 1 (05:22):
It was my guys just bringing your tent because we're
not allowed to be in the house.
Speaker 2 (05:26):
actually, I actually almost brought my Haven tent.
Speaker 1 (05:28):
Like oh, maybe this would be cooler.
Probably would have been nicer.
Speaker 2 (05:31):
Anyways, night one was a misery.
It was so hot night one, butthen every other night after
that was like actually kind ofchilly.
So because we figured out howto open up the windows, the
right way and when to do it andall that kind of stuff.
But it was a blast.
Thank you, mom and dad.
My first world problems.
There you go that's so funny umany recaps we want to do.
(05:54):
We're coming on the end ofsummer.
I know july is generally formost brands a very challenging
time of year well, yeah, I meanjust from a once again.
We talk about this all the time.
Women make like 85 percent ofthe purchasing purchasing in
household and so if you have abrand that is catered to selling
(06:17):
to women, it's gonna be harder.
It is harder women tend to.
Speaker 1 (06:22):
Probably has been for the last well and depending on
what demographic of woman you'retalking about, but we're
referencing, more so moms,especially women with children.
Speaker 2 (06:31):
Like July, you're traveling hot month you're
outside, kids are home, you'renot on your phone as much, so
school is back in session.
In like, for me, I think, 15days, 16 days.
So, wow, you had a couple moreweeks of this, ladies and
gentlemen, so stay the course,hit the back to school if you,
(06:53):
if you haven't already, yeahback to school.
Back to cool, back to schoolyeah um don't do that.
I don't know if I have anythingelse logan um, is that good
enough for an update?
Speaker 1 (07:13):
yeah, it's probably good enough, okay, I mean,
there's some features likegoogle had an update, but we'll
go over that next week, okay.
And uh, we are testing some ofthis tracking software that's
supposedly going to improvetracking.
Speaker 2 (07:28):
Oh, yeah, if it works , we will talk about it more.
Speaker 1 (07:31):
But I'm sure a lot of you guys, if you're in the
marketing space or if you own astore, have heard of it
Anonymous tracking software.
We'll see if it works.
Speaker 2 (07:41):
You want to shout out the name?
Speaker 1 (07:44):
Nope, not yet, not until we get some winners,
winners.
And then, if we get somewinners, we'll for sure shout
them out.
Speaker 2 (07:50):
We just launched a new product, not to promote
ourselves, but I'm going to ohquizzy, yeah quizzy.
We just launched a new quiz appin the shopify app store.
So, uh, quiz app meaning like,when somebody lands on your
website, you can ask themquestions that will direct them
to their ideal product based ontheir preferences.
Speaker 1 (08:13):
Yes, so quizzes are awesome for brands that you know
skin care, health and wellnessI think ai has the ability
because it's using AI for theseproduct recommendations based
off of some, you know, user datapoints.
But I think the beauty of AI isthat it could personalize and
(08:36):
really, in a way, make onlineshopping or experiences more
human.
For sure, copying yourexperience is more human, for
sure, and by more human, it'sjust like it gives somebody the
opportunity to interact with itand find what they're looking
for in a much more intuitive way, rather than drop-downs and
menus.
So I think the future is goingto look slightly different, with
(08:59):
conversion rate optimization,and website design even will
start shifting because of AI.
Yeah, but yeah, quizzy is great.
We'll talk about that in, likeCRO actually, and how there's
some other software out therethat does some similar things
that if you have it on yourstore it might benefit you to
(09:21):
listen.
Speaker 2 (09:22):
Yeah, we're going to start testing out on all of our
brands so we'll have moreupdates, but that's a fun little
update in the life of thebestie brands that we operate.
Yes, sir, this week'sdiscussion hot topic you're
going to be.
It's a week behind but I stillthink it's going to be.
Speaker 1 (09:38):
It's not a week behind, I mean, it's like today.
Speaker 2 (09:40):
Well, what I mean when they listen to it.
Oh yeah.
Yes, because we're a week,because we're Today is the 29th.
Speaker 1 (09:46):
We could just release it earlier.
Speaker 2 (09:48):
We could, but we won't do that to Grayson, so,
but nonetheless, I think it'llstill be relevant, right?
So it's all about the.
There is a lot of controversyright now over America's.
Would you call her America'ssweetheart, darling Sydney
(10:11):
Sweetie, I have no idea.
Would you do that?
No, nomadic says no.
Speaker 1 (10:17):
I don't know what she is.
Speaker 2 (10:19):
She's like the hot snot for the women actress space
right now.
Speaker 1 (10:25):
Well, what's funny about her?
We're talking about SydneySweeney.
I don't know if we've said hername yet.
Speaker 2 (10:30):
I thought I did, did I not?
Sydney, sweeney and theAmerican?
Speaker 1 (10:34):
Eagle campaign.
What I don't understand abouther is I've never seen her in
anything.
Speaker 2 (10:40):
I actually don't know if I have either.
Really quickly, let's just lookthis up she's been in some
rom-coms, I think right.
Sydney, sweeney.
Speaker 1 (10:49):
Let's look at her IMDb.
I don't know what she's famousfor.
Speaker 2 (10:53):
Oh, she's famous for Euphoria.
Is that what it is?
Yeah, yes, that was a HBO.
I never saw it.
Kind of a dark show, right.
I've heard it's like, yeah,like it's very intense.
I believe that's what I'veheard.
That's probably where she gother.
(11:13):
So my question, though, is likeshe's not Known for the.
And White Lotus as well.
Hands Made Till.
Those are the three main thingsthat she's known for in IMDb.
Okay, but, she's been in, ohAnyone but you.
Speaker 1 (11:32):
That's the rom-com with our guy, but she's kind of
turned into this like theall-American girl next door kind
of.
Speaker 2 (11:45):
But not really the girl next door, because she kind
of has like embraced her, likesexuality.
Speaker 1 (11:54):
I just don't know how to define her, because she's
not like a supermodel no, butshe's kind of becoming that
right.
Speaker 2 (12:05):
So what's happening?
It started with dr squatch,right, dr squatch recently had a
pretty controversial campaignwhere she was in a bathtub um
promoting their shampoo or soapor something like that.
And then there came this.
So many people's, like so manycomments, were like what I'd
(12:25):
give to be the bath water, andthen they turned her bath water
into soap.
They made like 40 000 units ofit, yeah, and or 4 000 units of
it or something like that, yeah,and they made.
It was only like, they onlylike netted forty thousand
dollars, but the views of it andlike how, how many?
(12:46):
people talked about it wentbananas like, but they almost
one of the by far the mosttalked about marketing campaign
of the year, in my opinion, wasthe dr squash and they only sold
4 000 units of it, but theysold a ton more product because
of it right look that up inparticle.
So so, so, let's, let's talkabout particle let's talk about
(13:10):
this, um, this campaign.
so essentially the campaign isAmerican Eagle is promoting
jeans like their new jeans and Iwant to say, starting on the
six days ago it was their newjeans that look old yeah the new
jeans that look like jeans wewore when we were in high school
or middle school Super baggy,weathered weathered, yeah, faded
(13:34):
, I think.
Speaker 1 (13:35):
I think faded is the correct term.
Speaker 2 (13:37):
So she Faded jeans, she.
The slogan is Sydney Sweeneyhas good jeans Right.
And the video is accomplishingtwo things.
Number one, it is very muchshowcasing the jeans that she is
wearing and very muchshowcasing her jeans, j jeans, j
(14:02):
jeans for these, g jeans forher physique.
Speaker 1 (14:06):
What did you just draw in the air?
Was that a DNA?
Speaker 2 (14:08):
that was meant to be like a line?
Isn't that like the symbol forcurves?
Speaker 1 (14:13):
Yes, yeah, of course, yeah, yeah oh.
Speaker 2 (14:17):
So yeah, it's, it's.
It showcases you're telling methat's not the dna sequence I
think it's a good picture, butit fits for both what I'm trying
to do, right.
So, anyways, sydney suny hasgood genes and it has sparked a
ton of controversy yes, it hasand they've been dropping like a
new video on it every other dayor something like that.
(14:38):
They've they filmed like theand these videos are maybe only
like was it meant to becontroversial.
It had to have been, but I thinkso because even the uh, if I
remember right uh do you want toknow.
Speaker 1 (14:51):
My hot take is I don't think it was meant to be
controversial at all it may notbe Hold on.
Speaker 2 (15:04):
I saw I mean I did, on the very first video.
I saw that the founder ofAmerican Eagle.
American Eagle was like this isgoing to rub people the wrong
way, or he tweeted that out.
Speaker 1 (15:19):
The founder.
Is he in the company anymore?
Speaker 2 (15:21):
I don't know if it was the founder or if it was the
CEO, like he was saying it wasthe person within the company
saying, hey, this is about torub people the wrong way, like
he kind of announced it.
Really, yeah, so I think thatthey knew, interesting that it
was going gonna be like thecontroversial piece that's
happened now, where people arelike this is racist, and I Don't
know if they thought that wasgonna be the case.
(15:43):
I I wonder if maybe theythought it was more so gonna be
because it was overly sexualized, potentially, but I don't know.
It's a good question.
Speaker 1 (15:54):
Overly sexualized from America.
I mean, we're talking aboutAmerican Eagle, like what are we
talking about here?
Speaker 2 (15:59):
Well, here's the thing.
A lot of these Like American.
Speaker 1 (16:01):
Eagle, like the store with like Half naked people all
on the wall.
Speaker 2 (16:05):
Well, you're thinking Abercrombie?
Yeah, but American Eagle did ittoo.
They totally followed it, notto the extent that Abercrombie
and Hollister.
So what a lot of these peoplewho I don't think Realize in the
comments Is like nothing oversexualized people more than like
Hollister and Abercrombie Likethis was like table stakes back
(16:26):
then Nothing over sexualizedpeople more than just like early
2000s pop culture.
Speaker 1 (16:31):
Totally Like we're talking Britney Spears.
Speaker 2 (16:34):
So this is nothing like it might be new for.
American Eagle in the last fiveto Ten years.
But like, yeah, you're ahundred percent right.
Speaker 1 (16:41):
Like like in the early 2000s, like look at the
pop stars Versus Taylor Swift ohyeah, a hundred percent, like I
mean, what do we?
Speaker 2 (16:49):
So the question is Was this Take?
I'm not saying Taylor Swiftisn't pretty, I'm just saying
she's not what you, she's notsexualized in the same way she
doesn't show off her body in thesame kind of way people don't
look at her the same way theylooked at a Britney Spears or a
Madonna so let's pull back, takeaway the political side of
(17:13):
things.
Was this a good campaign forAmerican Eagle?
Initial gut check, gut checkwithout knowing if they sold
anything?
Yeah, of course it was.
And why, like why would you sayof course it was?
Speaker 1 (17:29):
well, are we taking morality out of all this?
Yes, of course.
So how honest can I be?
Can I just honest?
Speaker 2 (17:37):
I would hope you would be.
Speaker 1 (17:39):
Okay, let's just.
I'll just be honest here.
My son listens to this.
Sorry, Jude.
Yeah, how old is Jude?
Speaker 2 (17:46):
Oh, he's 10.
You can say it.
Speaker 1 (17:49):
Okay, well, anyways, let's be honest.
Grandma Peggy also listens tothis.
What is the oldest industry inthe world?
They say you know what they say?
No, I guess he doesn't knowwhat they say.
They say it's sex.
So sex sells, sure?
Um, that's just proven time andtime again.
(18:12):
We all know that no one wantsto talk about it, but it's like,
obviously that is somethingthat people are trying to either
subliminally sneak in orexplicitly put in to their a lot
of their campaigns, especiallywith clothing.
Um, sydney Sweeney is.
Everyone loves her right nowand it's a lot of that has to do
(18:33):
with her curves.
Speaker 2 (18:34):
Yeah.
Speaker 1 (18:34):
Like we're talking like the Marilyn Monroe type
craze, sure so of the I thinkthat was the 50s, 60s, um, so
yeah, it was a good move,because they're just getting the
hot chick that everyone thinksis hot right now yeah it's not
like rocket.
I mean, I don't want to likespend so much time analyzing it
(18:56):
from a perspective of, like, howgenius it is.
It's like they're just grabbingthe hottest chick.
Who's considered the hottestchick right now?
it maybe wasn't this big geniusand paying her to be like oh,
get in our jeans and then we'llreference your body, sure,
through jeans?
Yeah, I don't think they weretrying to be controversial and,
like the white, you know peopleare trying to say it's a call
(19:20):
out for like white supremacy andstuff.
Speaker 2 (19:22):
Obviously, that's not what it is.
Speaker 1 (19:24):
It's just that she's a curvy woman and that's what
people know her for.
Hence the Dr Squatch thing.
Speaker 2 (19:34):
So I did some digging the same way, I did some
digging.
So, yeah, it's a good movebecause we all know that works
the Dr Squatch thing.
So I did, I did some diggingthe same the same way, I did
some digging.
Speaker 1 (19:38):
Uh, so like yeah, it's a good move because we all
know that works Like that's.
That's something that hasworked.
Speaker 2 (19:44):
It's been taught forever, forever that yeah, yeah
, absolutely so.
Um, whether we agree with it ornot, the sex selling side of
things.
Speaker 1 (19:53):
Is that fair enough, everybody?
I think it's moral or not,whatever like it is the truth.
Speaker 2 (19:58):
Yeah, sure, at least there's data behind it.
That's when I say truth.
When we, when we talk truth,we're not talking about, like
you know is god.
Speaker 1 (20:07):
We're not talking about, like our truth.
Speaker 2 (20:09):
We're talking about, we're talking about two plus two
equals four data data yeahcorrelation, causation, so so
one thing we know um about salesis there's something that
always comes before sales andwe've had somebody on our
podcast say this before ActuallyMaddox's dad in the background
(20:30):
here but Alex MacArthur has comeon the podcast and he says
sales follows search.
That's a big thing that he says, and it's a search, indicates
interest.
Speaker 1 (20:40):
Yeah, it's.
Speaker 2 (20:40):
It's the first indication that sales will will
come right.
It's the same thing that, likewhen you're running ads, clicks
sales, follow clicks rightyou're not going to get sales if
you're not getting views andclicks most likely okay.
Speaker 1 (20:56):
So and, by the way, sydney.
I think she's pretty popularwith the female crowd too uh, I
don't know not all of them, butyeah I don't think she's
unpopular.
At least she might be now withsome of them like we're getting
a little older, but it appearsthat she's not well, yeah, she's
in some of these rom-coms she'snot like this huge lightning
she's getting cast in moviesthat women watch.
Speaker 2 (21:18):
So I would agree with what you're saying so so
anyways, the uh search trendsfor american eagle.
So, as you know, if any.
For, for those of you who don'tunderstand this scale kind of
thing, uh, it's just kind oflike on a on a one to 100 scale
(21:39):
of how often you're beingsearched, that doesn't mean
you're you're, you know.
If you're at a hundred thatdoesn't mean you were searched a
hundred times that day.
That just means like yourgrowth has grown significantly.
Right, american Eagle, for thelast 90 days, is sitting at a
scale of 25.
Okay, the moment they launchthis campaign it jumps up from
(22:02):
like 25 to 50, and then, like acouple days later, it is at 100.
Like you can see that line bigtime.
Speaker 1 (22:10):
For the term.
American Eagle For the termAmerican Eagle.
Speaker 2 (22:13):
Okay, if I go to the next line, I've compared
American Eagle and sydneysweeney.
It's the exact same thing, likeboth of them shoot up at the
exact same time.
So now obviously we do not haveis all publicity, good
publicity?
Uh, I think for the most part,yes, like I yeah, I.
Speaker 1 (22:34):
I would wager, if you took a poll, most people
wouldn't think it was intendedin the way that some people are
taking it yeah so yeah,obviously this is going to be
the loudest people in the roomtend to be the negative people
yeah right.
Speaker 2 (22:45):
Like when people are doing good things, they're
usually not as complimentary aswhen somebody thinks you're
doing something bad well, it'slike shohai otani, like he was
very clearly gambling.
Right.
Speaker 1 (22:59):
No one talks about it anymore.
Yeah, so, and he's still one ofthe number one jerseys being
sold, right, so, right, like, ifyou, if you kind of want to
move past the controversy or, insome cases, like lean into it
for a couple of weeks untilpeople kind of just realize like
it's not a big deal, right, butwe're not, yeah, we're not
(23:21):
trying to get like into thepolitics of it or what.
How you might feel personallyabout it.
Everyone's entitled to feel howyou want.
Well, I just think it probablyI don't think they overthought
this, I think it was very muchlike they're.
They're using these wordsbecause it's a it's, they're
playing on a word, so it'swordplay, so that they can Talk
(23:41):
about her body when, like yousaid, american Eagle isn't.
As open about it, as Abercrombieused to be, but Like because
she's not showing Skin.
But obviously they're'reselling the same thing.
Speaker 2 (24:02):
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I mean, here's the lesson here,and I think the thing that I
want to touch on is you askedthe question like is any
publicity good publicity?
And I think, for the most part,the answer is yes.
I think one of the biggest casestudies on that is the fact
that Donald Trump won theelection.
Like who had more bad publicity?
Speaker 1 (25:10):
ever.
Speaker 2 (25:10):
Yeah, like ever, I can't think of something that
had more bad publicity and we'renot saying he didn't deserve or
deserve it.
Yeah, no, no, no.
We're not necessarily taking astance on that.
Speaker 1 (25:21):
We're just saying he had a lot of negative news
publicity.
But because he had so muchnegative?
Speaker 2 (25:28):
what happens when you have a lot of negative which is
data-backed?
Speaker 1 (25:30):
This is a scientifically-backed data
tracker when you have that muchnegative publicity about you.
Speaker 2 (25:36):
What happens is, for every negative piece of
publicity, people I feel like itdoubles in.
Good, yeah, because that's not.
That's not.
Speaker 1 (25:43):
You have a level of like contrarianism and you have
a level of just like wait asecond.
What do I think?
Speaker 2 (25:52):
well, I love, I love the campaign, because American
Eagle is just another.
There's two things aboutAmerican Eagle.
One, they used to be huge whenI was in high school.
So we're talking like 040506,right, huge, but they were the
number three.
So even though they were huge,they were the number three.
It went Abercrombie Hollister,american Eagle Aeropostale.
(26:15):
I don't know if I said thatright, that was like the Were
they 100%.
That was 100% how it was.
Speaker 1 (26:23):
I was a little skater boy, so I wasn't really.
Speaker 2 (26:26):
So my parents, my mom and sisters were way, way into
it.
They like loved it.
Speaker 1 (26:32):
Oh, you had older sisters.
Speaker 2 (26:33):
I had one older sister, one younger sister.
They loved it.
My dad, I actually still thinkto this day where's Abercrombie?
First cologne?
which is like the aqua DGO ofthat time.
Okay, anyways, I digress.
So one, those brands.
Those brands have like kind offallen under the wayside.
(26:54):
Now Abercrombie has done somelike really, really cool stuff
to make a comeback, like they'regrowing and getting big, but
they were like a nobody.
Hollister hasn't really as much.
So these old school, early 2000brands are making a way back up
.
So what I love about this forAmerican Eagle is one they were
massive and then became kind ofa nobody.
(27:14):
One of the most saturatedindustries in.
Are they still in the mall?
I don't know, but I don't knowif anyone is nowadays.
I'm sure they are somewhere.
Outlets, yeah.
So so one, they were huge becamea nobody.
Two, in this time where theybecame a nobody, the reason why
(27:37):
they became a nobody is becausein this time where they became a
nobody, the reason why theybecame a nobody is because all
these other brands startedcoming out from a clothing
perspective.
That started like peoplestarted going after the smaller
brands versus the chain, becausewhen you would go to high
school and you'd walk in on thefirst day of school, everyone
was wearing your same outfit.
And then we became, we wantedto be more individualistic and
(27:57):
so when these clothing boutiquescame out out these different
brands.
That's what kind of started toput these hollisters,
abercrombies not under but lower.
So I love it for two reasonsone, it's getting them to get
back on the map, as as I talkedabout brand.
And number two, like it's justlike, clothing is the most
saturated industry, one of themost saturated industries in the
(28:19):
market right now, maybe outsideof the health industry yeah,
and there's a like that's alltrue, but there's also a macro
component with clothing wherestyles come in and out.
Speaker 1 (28:28):
Totally I agree with that, and so if you're in
clothing, you might want toconsider this.
There's there's a shift rightnow with, like, what is in style
?
For sure, so I think you have astyle thing.
So and I think you're rightthere, because that american
eagle was not in style for thelast 10 years, but it's probably
(28:49):
coming back in style for sure.
But the same way, like kidswere wearing jinko jeans, like I
saw five kids wearing jinkojeans the other day and I just
could not even believe my eyesyeah, five of them yeah, well, I
mean, look at what we'rewearing right.
Speaker 2 (29:01):
Like I used to wear skinny jeans and I've worn
skinny jeans in.
Like you wore skinny jeans Fiveyears.
Yeah, I did, of course I did.
Five years ago you were wearingskinny jeans.
I don't know if it was thatlong, I mean I think so.
Speaker 1 (29:21):
Really.
Speaker 2 (29:21):
I mean, I have to go back and look at my timelines.
I gave up the skinny jeans inmy 20s.
I guess that would have beenearly 30s for me.
I could be wrong, maybe it wasseven years ago, maybe it was
two years ago, they're just notcomfortable.
Agreed.
I actually haven't worn jeansin like five years, like I have
not worn jeans in five yearsStraight leg baggy.
I just don't like them.
Okay, anyways, there issomething to drawing lines in
(29:43):
the sand.
We talk about this all the time, so I whether whether
intentional or not whether itwas intentional or not, by well.
Speaker 1 (29:50):
Here's the line they're drawing the line they
were actually drawing.
If we want to really thinkabout it, is they're?
They're drawing a line aroundher sexuality?
Speaker 2 (30:00):
totally yeah, I don't know if they were drawing a
line around her sexuality?
Totally.
Speaker 1 (30:03):
Yeah, I don't know if they were drawing a line around
.
I'm sorry, not her sexuality.
They're drawing a line aroundsexualizing, for sure Not
necessarily her own.
Yes.
Speaker 2 (30:11):
Yes, I agree, they're bringing that back in because
that has been such an overlylike nobody has really it's been
more body positive.
Yeah.
Speaker 1 (30:23):
And it's been more like nuanced think for the last
10 years where, like the shiftseems to just be like this is a
hot girl now yeah and it's okayjust to like throw in the hot
girl on your ad.
Speaker 2 (30:33):
Yeah so I I actually think what's going to happen
from this is we are going to seea lot more of the sexualization
of women come back in apotential, maybe more.
I don't know how you do this,but like, maybe in a more
respectful way.
Speaker 1 (30:46):
I don't know well, she's not show like that's
what's interesting, she's notshowing skin.
That's the whole point of it islike, hey, she's in our stuff
totally and we're going to playon this word yeah and we're
going to use that part of her aspart of this campaign right pun
intended and that's like,that's the line they're drawing
(31:09):
is like we're just gonna throwthis out there totally totally
right, and so what they're doingis they're kind of again, we're
not we're looking at this asobservers and analysts they're,
they're kind of shirking thetotal body positive right, which
I don't think she's necessarilyhas like the body type that
(31:29):
would say it's.
You know, some people might deemlike the supermodel type is too
skinny or, you know, I thinkwomen are always placed in these
categories of too skinny or toobig or too whatever.
There's always like and somewomen are.
You know, bodies are justdifferent.
But I think ultimately that'swhat they're trying to do here
is recapture some of that early2000s, I agree.
Speaker 2 (31:50):
Because, and the beauty?
When it worked once again whenI say the beauty of this from a
observing advertising.
What is the purpose ofadvertising?
How do I get somebody'sattention Right, like that's?
The very first thing is, how doI grasp attention, and then
what do we do with thatattention?
Speaker 1 (32:06):
Right, and Sydney Sweeney is maybe the easiest way
to grab attention right now.
Speaker 2 (32:10):
Yeah, and I think they crushed it.
I think it's a huge win forthem.
I think, for every one hateryou get, you tend to get like
three big supporters.
Um, I think that brands, thelesson that brands can learn,
isn't necessarily to go out andyou know, we're not saying
brands go out and sexualizewomen.
That's not what the messagehere the brand is, or the
(32:32):
message is you gotta dosomething different in order to
stand out.
Different in order to stand out.
You're a clothing brand.
Like you can't just continue toput the same girls in clothes
or the same boys in the sameclothes, Like you have to do in
a pretty setting you know, on abeach.
Speaker 1 (32:52):
And the other thing here is partner, partnering up
with people that can.
Speaker 2 (32:57):
Collaborating with people.
Speaker 1 (32:59):
Yeah, yeah, collaborating with people that
are lightning rods.
Yeah, like she's a lightningrod yeah, and obviously she's
going to garner the attentionbecause of her name, because of
I don't know how she's turnedinto this, like I, you know,
like I don't even know if I knewher name a year ago.
If we watch the shows, maybe itwould make more sense to us
maybe I don't know I don't, Ireally I'm like, I'm kind of
(33:20):
baffled at like how quicklyshe's become this.
Every household knows her nameperson yeah so well.
Speaker 2 (33:28):
I shout out honestly the best marketing thing here is
her, her agency, great good jobto you guys well, I think White
Lotus and Euphoria I don't not,I do not and, once again, I
haven't seen either of those,but those were like At the time
when they were released, theywere the hottest shows, 100%.
I don't know.
Yeah, maybe they were.
(33:49):
No, they were.
Speaker 1 (33:51):
Were they.
Speaker 2 (33:51):
Yes, I promise you, they were.
Speaker 1 (33:53):
Most talked about or most watched.
Speaker 2 (33:57):
I don't know.
My guess is it's one and thesame.
Okay, if most people aretalking about them, it's like
sales follow search.
Same thing like talking about ashow you know follows watching.
I guess Watching follows thetalking.
Speaker 1 (34:06):
It's because I could be totally wrong here.
Guys, I have no idea, honestly.
Speaker 2 (34:09):
When they came out.
You have to look.
When they came out, she cameout of nowhere and I was like so
I don't know like how big herrole is.
Maybe she had a part in therethat made her very attractive.
Speaker 1 (34:28):
I don't know but when dr squash launched the campaign
, they also went from a 25 to a100 interest they did with her.
Speaker 2 (34:36):
Yes, so she's, she's clearly and it was like I think
the results were like millionsof dollars in sales.
Speaker 1 (34:42):
So she's, she's clear and she's boosted their average
like they were actually at 25before the next month.
They they started slippingafter her campaign, but they're
still sitting over uh 40, whichis huge.
Interest on google trends, yeah, yes.
Speaker 2 (34:58):
And then what happened shortly after Dr
Squatch sold.
For what Was it?
1.9 billion.
Speaker 1 (35:03):
Yeah.
Speaker 2 (35:03):
Or seven.
Speaker 1 (35:04):
But I think the lesson here is one you can
collaborate with people that aregoing to bring this attention
to your business.
Two can you capture culturalmoments in a way that are
lightning rods for your brand.
Speaker 2 (35:15):
And three can you find Because this is like.
Speaker 1 (35:18):
Maybe some people are saying this is a cultural
moment of like I don't want tosay like there's no body
positivity anymore, but it feelslike that's a tone shift.
Speaker 2 (35:30):
Talking about her good genes, obviously it's
referencing her body yeah,number three is drawing lines in
the sand people weren't talkingabout that in advertising in
the way they were in the 2000sthey were pointing out how
pretty somebody was inadvertising.
Speaker 1 (35:47):
Yeah, yeah, so is.
Are they?
Are they capturing a tone shift?
Are they capturing this shiftto make sales again?
Morality out of it.
We're not here to say we agree,or disagree.
Speaker 2 (35:58):
Is this right or?
Wrong yeah, but yeah, the theopinions we're sharing was is
this a success or not a bit.
Speaker 1 (36:05):
Yeah, a business success which the, the numbers
would say it has been yeah, andand and.
Speaker 2 (36:10):
Somebody will do some sort of case study in the next
month or two.
Probably that will show ifamerican eagle sales spiked,
yeah, so we'll see.
Like somebody will do it and itmight it might be american
eagle and in fact it probablywill be.
Because of how controversialthis has become, I'm sure they
will submit something that says,hey, this is why we did it.
(36:30):
So we think it was a win.
Lessons to be learned umcultural moments, drawing lines
in the sand, big opportunities.
I feel like every singlepodcast episode.
We always end with like at theend of the day, you just have to
do it different.
Like, do it different than whatyour competitors are doing.
(36:51):
Stop watching what they'redoing and start finding ways to
pave your own path to getattention.
Speaker 1 (36:59):
And, by the way, I do just want to throw this out
there about what we're talkingabout.
This has this is rooted inhistory.
If you go back to MarilynMonroe, she played a big part in
the diamond industry.
Speaker 2 (37:14):
Oh really.
Speaker 1 (37:17):
Yeah.
Speaker 2 (37:18):
I did not know that.
Speaker 1 (37:20):
So when we're talking about these things, like you
can kind of compare a sydneysweeney to a maryland monroe
type- type person yeah, so thisis this is rooted in in business
history in the united states,in in advertising.
Yeah, right, like back thenthey were using maryland,
marilyn Monroe and ads were allkinds of things.
(37:42):
Things sold really well, shesold things really well.
Speaker 2 (37:45):
Yeah.
Speaker 1 (37:46):
Sydney Sweeney appears to be doing the exact
same thing, right now yeah forsure, and I don't know if
there's anyone.
And again, that what's weird isshe's not.
I don't think Marilyn Monroewas like a great.
Does anyone remember her asbeing a great actress?
I don't know, I don't know.
Does anyone remember her asbeing a great actress?
I don't know, I don't know.
Speaker 2 (38:01):
She might have been Everyone like.
Speaker 1 (38:03):
if you think of actresses of her time you're
thinking of, like Aubrey Hepburn.
Speaker 2 (38:08):
Right.
Speaker 1 (38:09):
Right, sure or Wizard of Oz.
Who was that?
It was Dorothy, I don't know.
Speaker 2 (38:18):
Like that's kind of right, Like just like off the
top of the head.
Speaker 1 (38:20):
Those are the people you're thinking of yeah.
But Marilyn Monroe is more ofan icon.
Right Sydney Sweeney appears tobe in that similar trajectory.
Speaker 2 (38:29):
Yeah, yeah, very interesting and good comparison.
That's all I have, sweet.
That's all I have too.
Once again, from a thousandfeet back was the success.
That's how we're looking at it,not necessarily saying we just
(38:49):
think about how you can captureattention as a business.
Speaker 1 (38:52):
Yeah, american Eagle just captured more attention
than they've had in.
They're the winners yeah,decades.
Yeah, I guess we should what Ishould have done in fact that
their, their name, americaneagle eagle has not been uttered
from my mouth in decades.
I've not even thought aboutthem.
Speaker 2 (39:09):
I have not said there were that those words probably
in the last 10 years yeah andhere we are doing a whole
episode on it about americaneagle.
Yeah, I thought that brand wasdead the other thing not to
mention, like, if you just typein Incredible they're not dead.
Speaker 1 (39:23):
Honestly, If you just type in American Eagle in
TikTok.
Speaker 2 (39:26):
And if you just type in Sidney Sweeney and American
Eagle in TikTok, millions andmillions of views right now.
Speaker 1 (39:31):
Who's been buying American Eagle for the last 20
years?
I bought American Eagle viewswhen I went to middle.
Yeah, like is it still beenokay.
That's still like junior highkids we're buying them.
I.
Speaker 2 (39:46):
Don't know.
We just look it up.
Speaker 1 (39:47):
I'm like just like baffled.
They even are around.
They're stuck around.
Speaker 2 (39:51):
Yeah, they could have been one of those brands that
like vans kind of eat, ate theirlunch.
Yeah, yeah, that one has stuckaround for a little bit.
Speaker 1 (40:03):
Underwear and swimsuits.
Speaker 2 (40:04):
Yeah, it's like Intimates and swimsuits.
Speaker 1 (40:08):
Like a Victoria's Secret.
Speaker 2 (40:10):
No, it's not.
Yeah, victoria's Secret is moresexualized that one's not like
a sexualized yeah yeah, well,that's why I've never had this
is a good thing.
Speaker 1 (40:26):
It's a good thing I'm one of four boys.
Speaker 2 (40:27):
You know, I'm like I knew about it because I had
sisters who shopped there as Iwas growing up right, I had no
idea they even had had that.
Speaker 1 (40:34):
Yeah, that's hilarious yeah, but anyways.
Speaker 2 (40:37):
So thank you for tuning in.
Thank you for listening.
We'll see you guys next week.
Thank you so much for listeningto the unstoppable marketer
podcast.
Please go rate and subscribethe podcast, whether it's good
or bad.
We want to hear from you,because we always want to make
this podcast better.
If you want to get in touchwith me or give me any direct
(40:58):
feedback, please go follow meand get in touch with me.
I am at the Trevor Crump onboth Instagram and TikTok.
Thank you, and we will see younext week.
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