The Upside

We are excited to welcome Chef Gabrielle LeGuerrier to the pod to talk about two of our favourite subjects: food and small business.

 This is something we talk about in our personal lives often. Media plays such a big role in everyone’s lives, especially when it comes to body image. We dive into the effects it can have on this week’s episode.

We are so excited to have one of our favourite collaborators and friends, Allison Goodall of Allison Bailey Design, in the studio with us to chat everything branding, particularly the upside of a brand refresh.

With so much discussion about tech and the future, we thought we’d dive into our own conversation about our thoughts, feelings and predictions for what it means for the PR industry.

Back by popular demand… this week’s episode brings back the royals for a special pre-coronation chat. Who will show up? Who will be on the balcony? What drama will take place? Listen in for all of our theories.

With the rise of social media and the “everyday person” what does that mean for for the idea of “celebrity”? Let’s dig into it!

 It’s part 2 of Kate’s fertility journey. What’s happened? What’s next? Tune in to find out!

We get this question a lot: what’s the difference between public relations and ______? Today, we’re breaking it down. PR vs. marketing, publicists… you name it.

Work hard, play hard… right?! This week, Jen is sharing the ins and outs of her once in a lifetime bucket list trip to India.

 One of our favourites is back in the studio today to talk all about living with intention. Sherie Hodds dives deep into what that looks like in our work and personal lives.

Today we’re getting a little personal on the Upside and chatting about all things fertility. Our Kate has been very open about her own fertility path, and is here to break down everything when it comes to IVF, egg freezing and the topic of fertility and pregnancy on social media.

 A popular platform that we just LOVE to talk about on this podcast. So, with big question on everyone’s minds lately (to delete Tiktok or not?) we of course wanted to dive deep into what’s going on in the world of social media and spyware.

Today it seems like it’s all about the hustle. In this episode, we’re diving deep into the idea of finding balance in your workday and putting things out into the universe.

We’re turning the heat up in the studio today and talking all things celebrity sex tapes. We’re interested in talking about how these risqué flicks can effect celeb brands… good or bad.

We LOVE having guests on the upside and this week is no exception. We were thrilled to sit down with fellow communications pro, Monica Mutale, to talk all things communications and hear what BBI (an incredible local organization) has been up to lately.

It’s part two of our discussion of Prince Harry’s Spare. Sit back and enjoy the ride as we come to the table with our unfiltered thoughts on the book everyone’s talking about.

Based on popular demand, we’re coming to the table with our unfiltered thoughts on Price Harry’s Spare.

 This week it’s all about transparency when it comes to corporate communications. It’s something we preach a lot in our daily work lives, and something that always seems to give people pause. So today we’re diving into the pro’s and con’s, what it looks like to show up in this space and how to do it effectively.

Humiliation can be so brutal. It can also be absolutely hilarious and you can learn so much. So today, we’re talking about the humour and humility in humiliation. and the lessons we’ve learned through all of them.