December 9, 2023 • 12 mins
Want to save time when managing social media for your veterinary practice? Cheyanne shares 5 quick tips to help you save time and be more efficient in this episode.
---------
🔗Links mentioned in this video: 🔗
- Want to get your social media content calendar organized and digitalized? Check out Airtable, a modern spreadsheet, Excel alternative: https://airtable.com/invite/r/qpE1BQfd
- Join the waitlist for Vet Social Hub to get monthly social media posting calendars sent directly to your inbox: https://www.heycheyanne.com/vet-social-hub
- Looking to delegate your social media management to Cheyanne or someone else? Reach out to her today: https://www.heycheyanne.com/work-with-me
----------
🎁Want more free goodies? 🎁
- Want 65 free post ideas that are focused on getting engagement? Snag my free toolkit!:
- New to managing social media for your veterinary clinic? Grab my free quick start guide: https://www.heycheyanne.com/freestuff
- Join my free Facebook group for Veterinary Social Media Manager: https://www.facebook.com/groups/heycheyanne
---------
📱Ways to Work with Cheyanne:📱
- Ready to delegate your social media management or invest in a custom social media strategy? Cheyanne can help! Inquire more info here: https://www.heycheyanne.com/work-with-me
- Join Cheyanne's monthly social media support membership, Vet Social Hub! More info here: https://www.heycheyanne.com/vet-social-hub
Some links mentioned above may include referral links to tools and services Cheyanne personally uses. Cheyanne may receive a small commission through the links provided at no additional cost to you.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to the Veterinary SocialMedia Podcast, where you learn
how to navigate social media andapply it to the world of
veterinary medicine.
I'm your host, Cheyenne Flerks,and let's get down to business.
Hey, Hey, welcome to my podcast.
If you are joining us for thefirst time.
Welcome I'm Cheyenne.
And if you are joining us.
(00:20):
For another round.
Thank you so much for comingback.
Today's episode is going to beshorter.
Hopefully that's my goal.
But today I'm going to besharing with you tips that I
have used.
Over the last wow.
Eight years as a socialveterinary social media manager.
To really help me save time andbecome more efficient with my
social media management inmultiple departments.
(00:42):
So.
Let's dive on him.
The first tip I want to sharewith you about saving time while
managing social media.
Is.
Create a plan.
Now I know some of you who liketo fly by the seat of your pants
might be like, no, please not aplan.
It takes so much more time, butI promise you, it actually will
save you a ton of time in thelong run.
(01:04):
And that's because.
Once you have a plan, you spendless time and energy trying to
figure out what you need to beposting from day to day.
And you can just go straight toyour plan and be like, oh, okay.
Today is Tuesday.
And I haven't planned out to be.
Making a post on this.
Right.
So all you have to do is goabout your day with curating
(01:25):
that post or just knowing thatit's going to be posted.
We'll get to this, but I like towork on my posts and batches.
So.
I don't have to be posting everyday, but with that creating a
plan goes along the same linesas creating a content calendar.
Now, if you're not familiar witha content calendar, A content
calendar is basically a.
(01:47):
Calendar that you have set upthat has all your social media
posts on it.
And.
Having a plan and a contentcalendar can be one in the same.
But what I like to do is I liketo have a digital calendar while
there are lots of Googlecalendar, or I love working
inside of air table.
But I plot out all of my contentin that calendar.
(02:09):
And so that I can refer to itand know when I have a post that
is going to be posted or what Ineed to be creating a post
about.
Oftentimes the content calendarwill have other things like when
an email is going out or when ablock post is going out, but an
hour use it's typically cliquegoing to be a social media post.
So.
(02:30):
What that can look like is ifyou want to create something
called content pillars, whichare basically categories that
you dedicate to a week.
Our day of the week, and that isgoing to be posts ideas related
to that category.
So it can be services onWednesdays.
It could be a team highlight onMondays or Fridays can be
(02:50):
something silly or fun.
So Then you create posts basedupon those.
I don't necessarily always liketo recommend using content
buckets or content pillarsbecause that does involve a
little bit more strategy.
But if that is something thatyou're are ready to do, when you
are creating your contentcalendar, then by all means do
that.
I will do a podcast episode onthis, in the near future, but I
(03:13):
wanted to mention a contentcalendar because I know too many
of my colleagues who arecreating.
All of their social media postsinside Mehta business, suite
scheduler.
And I I've been a victim ofMeadows.
Fasting binge.
Of eating posts, where I go intheir crate.
(03:34):
All the posts.
Right?
All the captions spent all myheart tears and sweat.
And putting the content intoMetta business suite.
And I come in a couple of dayslater and I find that all my
posts have been eaten by Mehta.
Excuse me, like it's an oldvending machine.
So, if you have been a victim ofMetta business, suite scheduler
(03:56):
you'll know how this feels, butif you have a content calendar,
what you can do is go back toyour calendar.
And what I like to do is I liketo put a copy of all my.
My posts in there, includingthe, the visual, which is the
graphic or video.
And then put my caption in thatcontent calendar.
So it's all stored just in caseI need to pull it out.
(04:16):
If my post scheduler eats it, orif I just want to bring back
that post for later, revamp it.
So that in itself is a huge,huge time saver because in a way
it creates a content library ora bank of post ideas.
And so that comes to my nextpost or my post.
Tip is create a content library.
(04:37):
And content libraries arebasically what I just described.
It's a bank or a place where youstore post ideas or posts from
the past.
It's basically a area where youcan just.
If a post comes to mind, you canjust store that idea and refer
to it later.
I call it my second brainsometimes because I get a lot of
(04:58):
great post ideas or things thatI thought would be great for
marketing.
And I write them down.
And then I can never find thatpiece of paper or that notebook,
or that note on my phone everagain.
And I'm like, no, my genius,brilliant idea.
So I like to, again, put this ina digital spot.
I'd like to put this in a Googledoc or an air table for you.
(05:21):
It could be a physical notebookthat you just label or
designate.
Only for your content library.
But put it in one place whereyou can just refer to it often
and get inspiration.
This, I pull out all the timewhen I'm like so brain dead, or
just need a brilliant idea.
And this saves my butt every,every time.
(05:42):
So.
With our third tip.
I mentioned I work in batches.
And so what that means is I liketo designate days of the week or
work in certain time spans whereI'm only working on one thing.
So to give you an example ofwhat my.
Batches look like is I'm onMondays.
(06:04):
I'll write out my strategy.
I do this typically about once amonth, but if you are trying to
get into the groove of it, youmight want to do this once a
week.
But what I do is on Mondays, Icreate my strategy for social
media or I review.
How past posts have performedand kind of regroup my ideas and
kind of put them into astructure.
And put them into my contentcalendar.
(06:26):
Tuesday's then I will start toformulate the the post.
So I'll start creating thevisuals or gathering the photos
and videos I need for thoseposts.
Then Wednesdays, I write thecaptions and I just go into pure
writing mode.
Then Thursdays, I revieweverything and upload it to my
post gets scheduler.
(06:47):
So.
You don't have to break it upinto days in the week like that.
If it works better for you tojust say K Mondays are the only
day that I have time in theclinic to work on this or
Mondays or my time away from theclinic you know, do it when it
works best for you to do it on.
Uninterrupted.
But then you can say cameMonday.
The first Monday of the month iswhen I'm going to be creating my
(07:09):
strategy for the upcoming month.
Then the next Monday, thesecond.
Monday of the month, you cancreate all the posts you need
for that month.
Then the following could be justcaptions.
And then by the end of themonth, you have everything ready
to just schedule ups posts, andhave it ready for the next
month.
And just kind of repeat.
The cycle.
So give that a try.
(07:31):
I know it's kind of hard to getstarted and go into that motion
of working in batches, but Ipromise the more that you just
dedicate to yourself and focuson one task.
The more efficient you will bein that and the quality of your
work will go up.
All right.
So tip number four and timesaving tips for social media
managers.
Is to make templates andautomate what you can.
(07:54):
So if you find yourself doingthe same task again and again,
and again, or writing similarcaptions or.
Using a similar design or alayout and your posts.
For graphics.
For example, what I encourageyou to do is make a master copy,
a master template that you canjust copy and then reuse and
(08:18):
adjust as needed.
This has saved my time.
My, but time and time again.
And is really my best A habitI've made for myself that I just
am so thankful for.
Also with automating what youcan.
So this is where I like to uselike a project management tool
or using AI.
To help me really.
(08:39):
Cut through the fluff of the,the ma manual or tedious stuff,
but I don't necessarily have todo again and again.
Like writing an email, if youare writing an email to your
website management or whatwebsite designer to upload this
on the website, for example youknow, save as a copy An email
template copy in your email.
And so that you can copy thatand adjust as needed.
(09:01):
Again, AI has made has made itpossible for us to speed up so
many.
Tedious tasks.
So especially in contentcreation, I use it often for
Content creation and grindingcaptions.
Course.
I.
I edit it.
So it's works for me.
I don't just copy it word forword and use it, but I use it as
a shortcut and just atime-saver.
(09:24):
So consider using AI makingtemplates.
I do have a membership calledvet social hub, where I do make
templates for you posttemplates.
And I send you post ideas everymonth and a calendar straight to
your email.
So that has been a greattime-saver for a lot of practice
managers overall.
So if you are interested andbecoming a vet social hub
(09:46):
member.
Definitely head to the shownotes to grab the link for.
For that, and to learn a lotmore about what vet social hub
is.
But.
That really has been atime-saver templates and
automating what I can.
So what that, the next tip insaving time.
Is delegate when possible.
(10:07):
Now I know this might be hard,especially if you are the only
one working on social media andthere isn't somebody else to
help you.
But.
It's important to know.
Your limitations as well.
Right.
Especially if you're doinganother job in the practice,
like if you're a technician oran assistant, you're probably
working on the floor as well.
(10:27):
Right.
So and we all know that whenyou're sitting down to work on
social media at that's when theemergencies.
Or more likely to come in.
So if possible, bring on anotherteam member to help you, even if
that's just sharing your.
Your brain power with each otherto come up with post ideas or
having someone take photos foryou so that you can create those
(10:48):
posts a lot easier, or, youknow, delegating, Hey, can you
post for me this week?
I needed a break, something likethat.
Just to really create thosemargins so that you can have
some breathing room as well.
And if possible, if like, again,if you're the practice manager
of your hospital, You'll see ifyou can hire help.
Either if that's a third-partycompany, Like your website.
(11:10):
Developer.
If they offer social mediamanagement.
That might be an option for youor hire a freelancer.
I have helped multiple hospitalswith this exact thing.
They just need a little bit moresupport in creating those social
media posts.
And that's where I come in andhelp them.
So, There might be someone likeme in your area that can
definitely help you alleviatesome of that.
(11:32):
That pressure, or just save yousome time in that alone.
So if that is something that youare considering, definitely
reach out.
I know lots of people, I do itmyself, and I can definitely
point you in the right directionand get to support where needed.
But what that, I promise to keepthis episode short.
So let me just do a recap ofthose tips, but the first one is
(11:53):
to create a plan.
Second is to create a contentlibrary.
Third is to work in batches.
Fourth is to make templates andautomate what you can and
finally delegate when possible.
So, if you have found thisepisode to be helpful, could you
do me a favor please?
Pretty please.
And consider sharing this with afriend and leaving me overview.
(12:14):
I'm on a mission to get thispodcast out to as many
veterinary professionals aspossible and with, so appreciate
your support.
So thanks for joining me and Iwill catch you later.
Bye.
Welcome to the Veterinary SocialMedia Podcast, where you learn
how to navigate social media andapply it to the world of
veterinary medicine.
I'm your host, Cheyenne Flerks,and let's get down to business.
Hey, Hey, welcome to my podcast.
If you are joining us for thefirst time.
Welcome I'm Cheyenne.
And if you are joining us.
(00:20):
For another round.
Thank you so much for comingback.
Today's episode is going to beshorter.
Hopefully that's my goal.
But today I'm going to besharing with you tips that I
have used.
Over the last wow.
Eight years as a socialveterinary social media manager.
To really help me save time andbecome more efficient with my
social media management inmultiple departments.
(00:42):
So.
Let's dive on him.
The first tip I want to sharewith you about saving time while
managing social media.
Is.
Create a plan.
Now I know some of you who liketo fly by the seat of your pants
might be like, no, please not aplan.
It takes so much more time, butI promise you, it actually will
save you a ton of time in thelong run.
(01:04):
And that's because.
Once you have a plan, you spendless time and energy trying to
figure out what you need to beposting from day to day.
And you can just go straight toyour plan and be like, oh, okay.
Today is Tuesday.
And I haven't planned out to be.
Making a post on this.
Right.
So all you have to do is goabout your day with curating
(01:25):
that post or just knowing thatit's going to be posted.
We'll get to this, but I like towork on my posts and batches.
So.
I don't have to be posting everyday, but with that creating a
plan goes along the same linesas creating a content calendar.
Now, if you're not familiar witha content calendar, A content
calendar is basically a.
(01:47):
Calendar that you have set upthat has all your social media
posts on it.
And.
Having a plan and a contentcalendar can be one in the same.
But what I like to do is I liketo have a digital calendar while
there are lots of Googlecalendar, or I love working
inside of air table.
But I plot out all of my contentin that calendar.
(02:09):
And so that I can refer to itand know when I have a post that
is going to be posted or what Ineed to be creating a post
about.
Oftentimes the content calendarwill have other things like when
an email is going out or when ablock post is going out, but an
hour use it's typically cliquegoing to be a social media post.
So.
(02:30):
What that can look like is ifyou want to create something
called content pillars, whichare basically categories that
you dedicate to a week.
Our day of the week, and that isgoing to be posts ideas related
to that category.
So it can be services onWednesdays.
It could be a team highlight onMondays or Fridays can be
(02:50):
something silly or fun.
So Then you create posts basedupon those.
I don't necessarily always liketo recommend using content
buckets or content pillarsbecause that does involve a
little bit more strategy.
But if that is something thatyou're are ready to do, when you
are creating your contentcalendar, then by all means do
that.
I will do a podcast episode onthis, in the near future, but I
(03:13):
wanted to mention a contentcalendar because I know too many
of my colleagues who arecreating.
All of their social media postsinside Mehta business, suite
scheduler.
And I I've been a victim ofMeadows.
Fasting binge.
Of eating posts, where I go intheir crate.
(03:34):
All the posts.
Right?
All the captions spent all myheart tears and sweat.
And putting the content intoMetta business suite.
And I come in a couple of dayslater and I find that all my
posts have been eaten by Mehta.
Excuse me, like it's an oldvending machine.
So, if you have been a victim ofMetta business, suite scheduler
(03:56):
you'll know how this feels, butif you have a content calendar,
what you can do is go back toyour calendar.
And what I like to do is I liketo put a copy of all my.
My posts in there, includingthe, the visual, which is the
graphic or video.
And then put my caption in thatcontent calendar.
So it's all stored just in caseI need to pull it out.
(04:16):
If my post scheduler eats it, orif I just want to bring back
that post for later, revamp it.
So that in itself is a huge,huge time saver because in a way
it creates a content library ora bank of post ideas.
And so that comes to my nextpost or my post.
Tip is create a content library.
(04:37):
And content libraries arebasically what I just described.
It's a bank or a place where youstore post ideas or posts from
the past.
It's basically a area where youcan just.
If a post comes to mind, you canjust store that idea and refer
to it later.
I call it my second brainsometimes because I get a lot of
(04:58):
great post ideas or things thatI thought would be great for
marketing.
And I write them down.
And then I can never find thatpiece of paper or that notebook,
or that note on my phone everagain.
And I'm like, no, my genius,brilliant idea.
So I like to, again, put this ina digital spot.
I'd like to put this in a Googledoc or an air table for you.
(05:21):
It could be a physical notebookthat you just label or
designate.
Only for your content library.
But put it in one place whereyou can just refer to it often
and get inspiration.
This, I pull out all the timewhen I'm like so brain dead, or
just need a brilliant idea.
And this saves my butt every,every time.
(05:42):
So.
With our third tip.
I mentioned I work in batches.
And so what that means is I liketo designate days of the week or
work in certain time spans whereI'm only working on one thing.
So to give you an example ofwhat my.
Batches look like is I'm onMondays.
(06:04):
I'll write out my strategy.
I do this typically about once amonth, but if you are trying to
get into the groove of it, youmight want to do this once a
week.
But what I do is on Mondays, Icreate my strategy for social
media or I review.
How past posts have performedand kind of regroup my ideas and
kind of put them into astructure.
And put them into my contentcalendar.
(06:26):
Tuesday's then I will start toformulate the the post.
So I'll start creating thevisuals or gathering the photos
and videos I need for thoseposts.
Then Wednesdays, I write thecaptions and I just go into pure
writing mode.
Then Thursdays, I revieweverything and upload it to my
post gets scheduler.
(06:47):
So.
You don't have to break it upinto days in the week like that.
If it works better for you tojust say K Mondays are the only
day that I have time in theclinic to work on this or
Mondays or my time away from theclinic you know, do it when it
works best for you to do it on.
Uninterrupted.
But then you can say cameMonday.
The first Monday of the month iswhen I'm going to be creating my
(07:09):
strategy for the upcoming month.
Then the next Monday, thesecond.
Monday of the month, you cancreate all the posts you need
for that month.
Then the following could be justcaptions.
And then by the end of themonth, you have everything ready
to just schedule ups posts, andhave it ready for the next
month.
And just kind of repeat.
The cycle.
So give that a try.
(07:31):
I know it's kind of hard to getstarted and go into that motion
of working in batches, but Ipromise the more that you just
dedicate to yourself and focuson one task.
The more efficient you will bein that and the quality of your
work will go up.
All right.
So tip number four and timesaving tips for social media
managers.
Is to make templates andautomate what you can.
(07:54):
So if you find yourself doingthe same task again and again,
and again, or writing similarcaptions or.
Using a similar design or alayout and your posts.
For graphics.
For example, what I encourageyou to do is make a master copy,
a master template that you canjust copy and then reuse and
(08:18):
adjust as needed.
This has saved my time.
My, but time and time again.
And is really my best A habitI've made for myself that I just
am so thankful for.
Also with automating what youcan.
So this is where I like to uselike a project management tool
or using AI.
To help me really.
(08:39):
Cut through the fluff of the,the ma manual or tedious stuff,
but I don't necessarily have todo again and again.
Like writing an email, if youare writing an email to your
website management or whatwebsite designer to upload this
on the website, for example youknow, save as a copy An email
template copy in your email.
And so that you can copy thatand adjust as needed.
(09:01):
Again, AI has made has made itpossible for us to speed up so
many.
Tedious tasks.
So especially in contentcreation, I use it often for
Content creation and grindingcaptions.
Course.
I.
I edit it.
So it's works for me.
I don't just copy it word forword and use it, but I use it as
a shortcut and just atime-saver.
(09:24):
So consider using AI makingtemplates.
I do have a membership calledvet social hub, where I do make
templates for you posttemplates.
And I send you post ideas everymonth and a calendar straight to
your email.
So that has been a greattime-saver for a lot of practice
managers overall.
So if you are interested andbecoming a vet social hub
(09:46):
member.
Definitely head to the shownotes to grab the link for.
For that, and to learn a lotmore about what vet social hub
is.
But.
That really has been atime-saver templates and
automating what I can.
So what that, the next tip insaving time.
Is delegate when possible.
(10:07):
Now I know this might be hard,especially if you are the only
one working on social media andthere isn't somebody else to
help you.
But.
It's important to know.
Your limitations as well.
Right.
Especially if you're doinganother job in the practice,
like if you're a technician oran assistant, you're probably
working on the floor as well.
(10:27):
Right.
So and we all know that whenyou're sitting down to work on
social media at that's when theemergencies.
Or more likely to come in.
So if possible, bring on anotherteam member to help you, even if
that's just sharing your.
Your brain power with each otherto come up with post ideas or
having someone take photos foryou so that you can create those
(10:48):
posts a lot easier, or, youknow, delegating, Hey, can you
post for me this week?
I needed a break, something likethat.
Just to really create thosemargins so that you can have
some breathing room as well.
And if possible, if like, again,if you're the practice manager
of your hospital, You'll see ifyou can hire help.
Either if that's a third-partycompany, Like your website.
(11:10):
Developer.
If they offer social mediamanagement.
That might be an option for youor hire a freelancer.
I have helped multiple hospitalswith this exact thing.
They just need a little bit moresupport in creating those social
media posts.
And that's where I come in andhelp them.
So, There might be someone likeme in your area that can
definitely help you alleviatesome of that.
(11:32):
That pressure, or just save yousome time in that alone.
So if that is something that youare considering, definitely
reach out.
I know lots of people, I do itmyself, and I can definitely
point you in the right directionand get to support where needed.
But what that, I promise to keepthis episode short.
So let me just do a recap ofthose tips, but the first one is
(11:53):
to create a plan.
Second is to create a contentlibrary.
Third is to work in batches.
Fourth is to make templates andautomate what you can and
finally delegate when possible.
So, if you have found thisepisode to be helpful, could you
do me a favor please?
Pretty please.
And consider sharing this with afriend and leaving me overview.
(12:14):
I'm on a mission to get thispodcast out to as many
veterinary professionals aspossible and with, so appreciate
your support.
So thanks for joining me and Iwill catch you later.
Bye.
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