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September 5, 2025 14 mins

What Should We Know About Misleading Insurance Advertising On Social Media?

Ever wondered why those $35/month insurance ads seem too good to be true? Spoiler alert: they absolutely are. In this eye-opening discussion, Timothy Walters tackles the growing problem of deceptive insurance marketing on social media platforms and reveals what's really happening behind those clickbait offers.

The conversation centers on one particularly outrageous claim circulating online: that insurance agents pocket a whopping 80% of your premium payments. Walters pulls back the curtain on this blatant falsehood, explaining that property and casualty commissions typically range between 10-15% - a far cry from the greedy scheme portrayed in these ads. This modest percentage must cover all agency expenses including staff salaries, office costs, and business operations. "I would be fishing on my island if that was true," Walters jokes, highlighting the absurdity of these claims.

What's most concerning is how these tactics specifically target financially vulnerable consumers. With rising costs affecting everything from groceries to utilities, many people view insurance as just another expense to minimize. Clickbait ads exploit this stress by promising unrealistically low rates, only to collect and sell personal information to multiple agencies. The result? A barrage of unwanted calls and quotes that inevitably exceed the advertised rates. Walters offers practical advice for avoiding these traps: skip the flashy online offers and instead research legitimate local agencies where you can build relationships with real professionals who understand your specific needs. Your financial security deserves more than a misleading algorithm-driven promise.

Tired of insurance misinformation and want straight talk from experienced professionals? Subscribe to The Walters Agency Podcast for regular insights that cut through the noise and help you make informed decisions about protecting what matters most.

To learn more about The Walters Agency visit:
https://www.brightway.com/agencies/tn/knoxville/0237/team
The Walters Agency
7009 Asheville Hwy
Knoxville, TN 37924
423-417-2070

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Welcome to the Walters Agency podcast, where
insurance meets peace of mind.
Hosted by licensed insuranceagent and owner, timothy Walters
, we're here to help families,homeowners and small business
owners throughout East Tennesseeprotect what matters most Our
mission creating win-win-winsolutions for insurance.
Let's dive in.

Speaker 2 (00:33):
From viral posts to too-good-to-be-true promises,
insurance ads on social mediacan be more smoke than substance
.
Timothy Walters breaks down howto spot misleading claims and
make sure your coverage is builton facts, not flashy gimmicks.
Welcome back everyone.
Skip Monaco host slash producer, back in the studio with Tim
Walters, licensed insuranceagent and owner of the Walters

(00:56):
Agency.
Tim, how's it going?

Speaker 3 (00:58):
All right, Skip.
How are you doing?

Speaker 2 (01:00):
Doing just fine.
Doing just fine.
And you know, as I just said inthe teaser, you know I just
recently got back on socialmedia from a business standpoint
.
But I see a lot of stuff thatyou know is that really true or
not?
And I think a lot of folks buyinto whatever they see on social
media.
So I thought it'd be great ifwe could talk about.

(01:21):
You know, let's move fact fromfiction here.
What about that?
What do you think about that?

Speaker 3 (01:27):
Yeah, no, you know, you know.
You know everything on theinternet's true, skip, kind of
like everything on TV is real,you know, you know, like I said,
we've talked about this alittle bit before the show and I
see it a lot.
I think, maybe because thealgorithm I'm always doing
insurance stuff right becauseit's part of I think, maybe
because the algorithm I'm alwaysdoing insurance stuff right
Because it's part of my job, sothe algorithm picks up on that,

(01:49):
and that's like.
I get constantly hit with abarrage of these social media
and web advertisements Basicallysaying hey, you're paying too
much for your insurance, which Imean okay, everybody does that
when they're trying to sell aproduct, you can get a better
price with our people, right?
Or our product, okay,advertising.
What really gets me, though, isand I've noticed this more and

(02:11):
more just in the last, probablyyear, really in the last six
months is these I don't know ifthey're ai generated or or what,
but they're basically sayingthe advertisements are saying
hey, you're paying too much foryour insurance because your
agent is getting paid too much,okay, and, specifically, I hate

(02:31):
the ones that say did you knowthat the reason you're you're
paying so much for insurance is,your agent is getting paid 80%
of your premium, which is a flatout lie.
I'm just going to say, for whatit is, that is 100% false.
I wish that was true.
I would be fishing on my islandif that was true.

(02:53):
Especially for property andcasualty home and auto the
commissions are much, much lowerthan that Life insurance, I
think.
Generally speaking it pays alittle bit more commission, but
still usually not 80%.
I mean that's crazy.
That doesn't make any kind ofsense economically if you look
at what insurance is.
So it aggravates me.
I get a little excited about itand I'll just be honest with

(03:16):
you.
I've been doing this for a longtime now and I'll just say, like
the average speaking ofaverages here, the average
commission for property andcasualty product that's, home
and auto is probably going tofall somewhere between 10 and
15% to the agency.
And when you talk about theagency you got to keep in mind,

(03:38):
like you know, that's that's forthe whole operation.
So that's what we have, that'swhat I get, and from that I have
to pay all of my expenses.
I have to pay my employees, Ihave to pay my own insurance, I
have to do everything.
I have to pay everything youhave to pay to keep a business
going, okay.
So it's not like we're scroogingthe duck over here, you know,
jumping into our money bin, uh,off of one policy, or I wish

(04:03):
again, I wish that was true.
That would be fantastic.
Everybody would do this if thatwas true.
The fact of the matter is, youknow, we don't make much per
policy.
It's just, that's just the wayit is.
And so these advertisers comingout there and making these,
these statements, again, it'spatently false.
It's 100 false.

(04:24):
And, uh, if it's not false, ifsomebody has a company that's
paying, that let me know.
I will try to get anappointment with them.
But if I, if I know that I'mgonna get the appointment before
you yeah, yeah, yeah, I'll helpyou get your license, man,
we'll go into business together.
But uh, yeah, I mean again,that's just them trying to get
you to click on their little boxthere and that's going to take

(04:47):
you somewhere.
And, skip, I've done, actuallyout of curiosity, I've clicked
on a couple of these and all thetimes I've done it it's been
exactly what I expected.
It takes you to a place whereyou fill out your information.
They, whatever companies run inthose advertisements they take
that information and they sellit to insurance agents so they

(05:09):
can run quotes for you.
And the quotes that theinsurance agents run for you,
after they've done everythingthey have to do as far as
getting the information, runningall the reports, getting your
loss history, your accidents andtickets, all that kind of thing
, that kind of thing, almost100% of the time, the quote that
you get, the finalized quoteyou're going to get, is going to
be much higher than whatevernumber they put up on their

(05:29):
advertisement trying to get youto click on it Now, every now
and again.
Maybe it'll be close, right, youknow?
Oh, you can get your insurancefor $5 a month or whatever.
I don't even know what they'resaying these days.
I think the last one I saw waslike 35 bucks a month and I'm
like, okay, well, what's thecoverage?
What's the accident history?
How many drivers are there?
How many cars are there?
Where do you live?
All these things factor in.

(05:50):
You know, when you get thatfinal last quote, it's probably
going to be more than $35 amonth.
I'm saying it can't get closebecause then there's that big
one person on the internetthat's like, well, this guy said
it wasn't and I got it, butmost of the time it's going to
be probably higher because yourcircumstances, everybody's
circumstances, are different.
So it aggravates me.

(06:12):
It really does, because thenwhat it does is it makes me oh
well, this guy, this insuranceagent, he's just going to make a
bunch of money off my onepolicy because he's getting 80%
of what I pay.
Well, that's not true.
Most of the premium goes to theinsurance companies, which they
use again to pay their staffs,pay their expenses, have money

(06:33):
put into their loss pool, sohopefully they'll have enough
money to cover their losses forthe year and maybe have a little
bit of profit left over,because this is a business.
So, again, like the narrativeyou hear online is oh well,
insurance is a scam.
Insurance agents are greedy.
Insurance companies are greedyby and large.
It's not true.
It's just it's a business andwe're trying to make it.

(06:55):
We're trying to provide aservice and a product to people
that either have to have by law,for whatever reason, or to
protect themselves and theirneighbors.
And most agents I know take itvery seriously.
They want to help people and,yeah, make a living, but we
don't make our living getting80% of the commissions or of the

(07:15):
premiums.
Again, I wish that was true.
Yeah, fantastic, I will retiretomorrow.

Speaker 2 (07:20):
There you go, there you go.
Well, are there specific typesof insurance, like life or auto,
that are more prone todeceptive advertising than
others?

Speaker 3 (07:29):
Yeah, honestly, I just feel like the deceptive
advertisement on the internet isgetting to be par for the
course.
It really does, especially forthings like insurance.
Because I understand whyeverybody well, everybody, most
people, probably 80% of thepeople are financially stressed.
This is true For a thousandreasons and we don't have to get

(07:54):
into all the different reasonsthat everybody's financially
stressed.
But a lot of people arefinancially stressed and so
people in those situations aremuch more likely to hook in,
hook into something like anadvertisement oh, you can get
your auto insurance for thismuch, $35.
And because we're going to cutout the agent who's taking 80%

(08:16):
of what you're paying currently.
So it's a double hook.
And people who are stressed likeif they're looking at hey, my
phone bill went up, myelectrical bill went up, my food
bill has gone up, all my billsare going up.
And I don't even like payinginsurance because I don't get
anything immediately from it.
It's not a delicious sandwich,it's not a brand-new car that I

(08:36):
can brag about.
People look at it as just anexpense they get nothing out of
and I pray to God nobody has touse their insurance.
But when you do need to use it,you better pray that you have
enough to take care ofwhatever's going on.
But again, people don't look atit that way.
They just look at it as anoutgoing expense.
So if somebody's making thatadvertisement, that statement,

(08:59):
that says, well, you're payingtoo much because the agent's
greedy, the insurance companiesare greedy and we're going to
help you with that, and here'show much you can pay if you just
click on this link, a lot ofpeople are going to click on
that link and that company isprobably not even an insurance
company, it's probably not evenan individual insurance agency.
It's probably a data collectionservice that collects that
information and sells it toagents who are trying to run

(09:23):
insurance quotes and get peopletaken care of and get that
business.

Speaker 2 (09:27):
Leads.

Speaker 3 (09:28):
I don't buy leads anymore.
I did when I first started mybusiness and it was a waste of
money because one a lot ofpeople had no idea why I was
trying to contact them, becausethey clicked on this thing and
all of a sudden all these peopleare calling them and they
thought they were just going toget an insurance quote by
clicking on the link right.
So now they're aggravatedbecause all these agents are
calling them, because they don'tjust sell it to one agent,

(09:50):
usually they sell it to a lot ofagents.
And then they're like well, Idon't want to give out my money,
I don't know you, they don'tknow me from Adam's house cat,
and so they're understandablysuspicious.
And then you know the occasionsthat I was able to run quotes
usually was higher than whatthey had been led to expect by
the advertisement.
And this is almost 10 years agoand the advertisements now have

(10:14):
gotten more sophisticated.
And again they're making falserepresentations now about what
agents make, which again is whatreally aggravates me, because
it's a flat-out lie and I don'tlike that.

Speaker 2 (10:25):
Speaking of clickbait , you mentioned clickbait.
How can consumers like me andI've been a victim of this, by
the way, I was looking forhealth insurance when I started
my business and, good Lord, myphone blew up, but from doing
searches, I guess.
But how, what?
How can we verify whether anoffer is legitimate or not from

(10:47):
clickbait or just clickbait?

Speaker 3 (10:49):
I mean honestly, skip .
You know my, my honest adviceanybody who's watching this is
if you see an advertisement likethat on the Internet, don't
click on it.
Just don't click on it If it'snot like an agency that you can
actually look up or a companythat you can look up and say,

(11:10):
okay, well, this is a legitcompany, they're running this ad
, they're running this offer.
Don't click on it because mostlikely it's going to be an
information collection servicethat is going to take your
information.
You're going to click somethingthat gives them permission.
I promise you you're going toclick something that gives them
permission.
Nobody reads what they got onthe internet, right?
So they just click through andthen they're going to take your

(11:32):
information, they're going tosell it and you're going to get
a lot of calls that you didn'tthink you were going to get.
You're going to be aggravatedand then, even if you get a
quote, it's probably going to bemore expensive than whatever
was put up in front of you toget you to click on that link.
So I would say, if you arelooking for insurance be that

(11:52):
home, auto, life insurance,health insurance Just do a
little basic research.
See if you can find a localagency you know in your area
that you can look up, that youcan call, you can walk in,
verify that they're legit,hopefully kind of form a little
bit of relationship with andfind out if they're the kind of
people you want to do businesswith and then let them work for
you.
You know they're going to needyour information, but you'll

(12:14):
know, like you've actually had aconversation with these people
you know, you've actuallyverified that they're, you know,
a live person.
They're in your community andthere's I promise y'all, there's
insurance agencies for allinsurance products in every
community in this country.
Pretty much.
Unless you know, you're just outin the middle of the desert and
there's only 16 people aroundyou and probably one of them is
an insurance agent.
We're thick on the ground.

(12:34):
There's a a lot.
But yeah, I mean, just do alittle bit of basic research and
try to find you a local agentwho can help you out, because
then you know, then you're notjust throwing your information
out there to the wolves on theinternet.
So my recommendation is not toclick on those things.

Speaker 2 (12:52):
Just don't, just don't do it.

Speaker 3 (12:54):
Now watch me.
Watch me run like try to run alittle internet advertising.
Nobody clicks on it.

Speaker 2 (13:00):
Nah, so, if I'm hearing this right, do your
research, do your homework, gowith somebody you know, timothy
Walters of the Walters agency,and don't click or a reasonable,
flat, facsimile of me it's fine, maybe a clean shaven.
You look smarter this way.
So well, tim.

(13:21):
Thanks for helping us separatefact from fiction.
A lot of good information inthis episode and, uh, your
clarity on these issues isalways appreciated, so we'll see
uh next time on the Waltersagency podcast.

Speaker 3 (13:34):
All right, thanks, skip.

Speaker 2 (13:42):
I time on the Walters Agency podcast.
All right, thanks, skip, Iappreciate it.
I appreciate it.

Speaker 1 (13:45):
And we'll see you then.
See you then.
That's a wrap on this episodeof the Walters Agency podcast.
Ready to find the rightcoverage for your home, business
or family?
Call or text 423-417-2070 for afree 20 minute consultation.
Until next time, stay covered,stay protected and keep winning

(14:10):
with the Walters agency.
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