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June 22, 2025 22 mins

Social Media and AI are incredible tools.

And they've helped to revolutionise our industry.

But like any tool - they're only as powerful as the person using them.

One person holding a hammer can build a beautiful home.

Another with the same hammer can tear it apart.

Which is why it's so important that we use these tools correctly.

Otherwise, we're doing more harm than good to our business.

And preventing us from ever finding leaders or growing a team. 

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