Episode Transcript
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(00:00):
The big opportunity for me isthat I want to help millions of
(00:04):
people be happy in their livesand in their business.
Yeah.
I used to say I want to makemillions of dollars.
I don't.
I do, but I really want to helpmillions of people get there and
by helping them, I help myself.
The more people you help, themore you help yourself.
(00:32):
Welcome to The Wayfinder Showwith Luis Hernandez, where
guests discuss the why and howof making changes that led them
down a more authentic path orallow them to level up in some
area of their life.
Our goal is to dig deep andprovide not only knowledge, but
actionable advice to help youget from where you are to where
you want to be.
(00:53):
Come join us and find the way toyour dream life.
Welcome back to the wayfindershow i'm your host louis
hernandez and today i'm herewith martin salama Martin is
known as the architect of thewarrior's life code he
(01:15):
specializes in helping peoplefrustrated in their life quickly
shift their mindset to uncovertheir greatness So they can live
their true potential and enjoylife Coaches and consultants
hire him to bring order fromchaos and empower them to
embrace their leadership role asvisionaries in their field and
to stop being the bottleneck intheir businesses.
(01:37):
because they're tired of thestress from wearing all those
hats constantly, putting outfires and dealing with
inconsistent cash flow, Martinsteps in to help them out with
that.
So, without further ado, Martin,welcome to the Wayfinder Show.
Martin Salama (01:52):
Well, thank you,
Louis.
I'm excited to be here with you.
Luis Hernandez (01:55):
Yeah.
Thank you.
I'm excited to be here too.
So Martin, why don't, You have,quite a few acronyms and, you
know, I called them off, but Ididn't, say that they were
acronyms.
I'd love to start with just, thewarrior's life code.
And life, I understand, is anacronym.
So, can you describe what it is?
Sure.
Martin Salama (02:13):
Absolutely.
So for me, life stands for liveincredibly full every day.
And when I say that, I meanhaving a happy life and a
meaningful life.
And there's a big differencebetween the two because a happy
life means self love, self care,even a certain amount of
selfishness.
(02:34):
Which is good.
People think, Oh, you're alwaysselfish.
It's not a good thing.
No, you need that in your lifeas well.
You need to make sure you'retaking care of yourself.
Right.
But the other side of the coinis the meaningful, right?
Meaningful is selfless.
What are you doing out there tomove the world, move your
community, move your family,whatever it is, what are you
doing out there?
(02:54):
That's not all tied to you.
So live incredibly full everyday.
Life encompasses both of thosethings.
Luis Hernandez (03:03):
Yeah.
I think about this, you know,always in terms of the, the
airplane when they tell you toput on it, when you get on, they
tell you, Hey, if somethinghappens, make sure you put on
your mask first and then you cango help others.
Right.
And that's kind of how I, theanalogy I always like best with
that.
It's a
great analogy.
and then,
obviously, especially like as
parents or something, we can beso selfless.
(03:24):
We want to just take care of ourkids before ourselves, but it's
really important that we can'treally take care of them if we
don't take care of ourselves,right?
Martin Salama (03:31):
It's so true.
And it's interesting because,it's more mothers than fathers
do that.
Fathers do it as well, but Idon't think to the same extent
that mothers do because they'reso bonded to them even more than
we are.
That is what it is.
that's the physiological thingthat it is, but, and then very
often they put themselves so waydown on the list.
(03:53):
That they don't realize thatthey're until it's too late.
And if they do realize it,hopefully they can turn it
around.
It's never too late to behonest, is that they need to
take care of themselves.
if they want to do the best jobto take care of their children.
That's right.
And if they're not running on asmany positive cycles as
possible, then it will trickledown to the children anyway.
(04:15):
That's right.
in a negative way.
So if you teach the childrenthat taking care of yourself is
first, especially if you're notharming anybody.
Right?
then you're showing them thatit's a good thing to have self
love, self care.
Luis Hernandez (04:30):
Yeah.
Martin Salama (04:30):
And then say to
them, look, this is my time.
If you give me this time to dowhat I need to do, then I'm with
you fully the rest of the time.
Right.
And if you do that from an earlyage, it's even better.
I wish I did it with my childrenat an early age.
over the years, especially thelast 10, 15 years, I found
(04:51):
myself to because who I was mywhole life, I realized that was
a people pleaser and my need toplease everybody else at my own
expense ended up not only notpleasing them.
I didn't please myself either.
Luis Hernandez (05:05):
it
Martin Salama (05:05):
was just a bad
cycle.
And I was always there.
I was like that, safety netparent, I would always jump in
and tell them what to do or doit for them instead of having
them learn how to do itthemselves, how to fail
themselves.
Luis Hernandez (05:20):
that people
pleasing piece is so important.
I find myself Often when I getfrustrated from something and
all that usually it goes back tothe root and to being that I
really wanted to please Somebodyright?
I did something that I thoughtthey wanted to make them happy
But ultimately it made meunhappy and in the end we both
are not happy, right?
(05:40):
Right.
Yeah
Martin Salama (05:42):
Yeah, now I call
myself a recovering people
pleaser.
Luis Hernandez (05:45):
Oh, I like that,
Martin Salama (05:46):
you know because
As much as I'd like to say, I
don't do it anymore.
It's not true.
I'll find myself in situationsand say, wait a minute, why am I
doing this?
Am I falling back into oldhabits?
And it's then I have to make acourse correction, fix myself as
best I could.
But that's why I call myself arecovering people's believers,
because it's just like anythingelse that you make recover from,
(06:10):
you know, if you want to takedrugs or alcohol or any of those
kinds of things that you getaddicted to,
Luis Hernandez (06:15):
right?
Martin Salama (06:16):
You never really
cured from it.
You just learn how to live withit or around it or avoid it.
Luis Hernandez (06:24):
what are some
ways that we can be conscious of
when we're, cause sometimes wejust don't know, right?
It's so innate in us.
Most of the time.
You know, It's, you know, thatone beer is not going to get me
drunk.
Right.
But, so it's not a big deal kindof thing.
It's the same goes for, forpeople pleasing.
So how do we become aware at thebeginning so we aren't doing
that?
Martin Salama (06:42):
Well, I'm so glad
you used the word aware because
a lot of that has to do withunderstanding what kind of
awareness.
You have they're self aware Butthere's also self consciousness
and there's a difference betweenthe two between self conscious
And self aware and one of thethings i've done.
(07:03):
I wrote a book called.
warrior to warrior that'sWarrior with an o to warrior
with an a it's just for my newyork accent screws that up And
here it is this is the book Idon't think we're doing video
but just in case All right, sowarrior to warrior And, as a
(07:25):
supplement to it, whether youread the book, whether you take
my course, which is also calledwarrior to warrior, I also
created a card deck calledwarrior to warrior, which has a
lot of the snippets from thebook.
It's kind of something tangiblethat people can carry around
whether they read the book ornot.
It's a great way to get anunderstanding what might be in
the book.
(07:45):
And if they did, it's a greatway to reinforce it.
So one of the cards is calledself aware versus self
conscious.
So if you don't mind, I'll readit.
So self consciousness comes froma place of negative energy.
guilt, conflict, and doubt.
Self consciousness is moreoutward directed.
(08:05):
It's being more concerned aboutwhat others are thinking of you
and how the situation is goingto affect you.
You probably react touncomfortable situations instead
of respond.
When you're self conscious,you're questioning your
decisions.
You're second guessingyourselves, allowing other
people's opinions and judgmentsto sway your own judgment.
Self consciousness comes from amindset of lack, complaining,
(08:29):
and blaming.
Now, self awareness It comesfrom a place of positive energy,
acceptance, contentment, selfassuredness, self awareness is
more inward facing.
You have an accurate andrealistic understanding of how
you respond to the situationsand how you feel about things.
It enables you to approachinteractions and circumstances
(08:50):
from a more balancedperspective.
Richer stance self awarenesscomes from a mindset of
abundance taking responsibilityand gratitude
Luis Hernandez (08:59):
So
Martin Salama (08:59):
for me, I look at
self conscious It could be your
ego driven, you know and selfawareness as being the humility
side Right.
And, you know, sometimeshumility gets a bad rap,
Luis Hernandez (09:13):
but it's about
Martin Salama (09:14):
humble and being
self content
Luis Hernandez (09:16):
as well.
Martin Salama (09:17):
to answer your
question, it depends on where
the person is.
If they're feeling selfconscious, they will easily fall
into the people pleasing modebecause they're trying to please
others.
They're trying to, You know,it's the guilt side of it, the
negative guilt side of it.
Whereas if they're self aware,they'll look at the situation
and say, well, how is thisaffecting what I'm doing?
(09:39):
Will it help me hurt me?
So on and so forth.
And be able to decide ifwhatever that person's asking
for them to do is peoplepleasing, or is it just being a
good person, being kind?
Luis Hernandez (09:51):
Yeah.
I mean, I think when I hearthat, I'm thinking, with self
consciousness, yeah, it is a lotof ego behind there.
and when I'm here in selfawareness, I'm thinking it's a
lot of taking ownership, right.
Of it all.
And I think that can be hard todo, right.
We live in a society wherepeople just don't want to take
ownership for their stuff.
They just want to blame, blame,blame.
Martin Salama (10:12):
Yeah.
Cause it's easy to blamesomebody else.
Of course.
and they all like torationalize.
what they're doing makes sense.
But to me, rationalize is reallytwo words.
It's rational lies, right?
Whenever you think you might bedoing something that goes
against your values, you'llrationalize all the reason why
(10:34):
it's okay.
What you're really doing islying to yourself that it's
rational to think that they'renothing more than rationalized.
Luis Hernandez (10:43):
Wow.
Martin Salama (10:44):
You know, and
it's, it's okay.
People do it.
And now that you become aware ofit, let's say you wake up in the
morning and you go, I just don'tfeel like exercising today.
I'm too tired, whatever.
Is that the truth?
Or are you telling yourself arational lie?
Right.
And then once you now have thisin your mind, you then go, okay.
(11:06):
If I don't exercise and Irecognize it's a rational lie,
okay, I understand theconsequences of my not
exercising, my not exercising.
But if I understand that it's arational lie and I'm just
looking for a way to get out ofit and I go exercise, then I'm
probably going to be happier inthe long run.
Usually about 10 minutes inpeople go, why did I not want to
(11:28):
do this?
Luis Hernandez (11:30):
Yeah.
Yeah.
So tell us, how'd you come upwith this?
So let me tell you a
Martin Salama (11:37):
little bit about
a backstory.
Yeah, that'd be great.
Please.
Yeah.
There's, I mean, a lot of this,all this has come from my own
life experiences.
So, you know, in 2008, which wasa banner year in the world of
finances.
Tell me about it.
Luis Hernandez (11:50):
Yeah, right.
Martin Salama (11:52):
Banner opposite,
whatever you want to call the
opposite of a banner year.
That's what that was.
my wife and I were working on aproject for about five years.
To build a health club andtennis center down by the Jersey
shore.
And we had done all the work.
We had done all the research andwe knew that this was going to
be a great project.
We did physical feasibilitystudies.
(12:12):
We found the right location,everything you need to do.
And along the way we wereinvesting and getting money from
investors.
and loans and so on and so forthto fund the project once we got
the approval from the city Butit took us about five years to
go through this process And in2006 2007 when I went to the
(12:33):
bank to show them what we weredoing, they're like this is
great We can't wait for you to,to get in the ground.
We'll be lending you the money.
No problem.
Beautiful.
It was like going to Costco backthen and getting, you could have
lunch at Costco for free.
Cause all the ladies on the endare giving the samples.
That's right.
Yeah, and that's really the bankor yeah.
Luis Hernandez (12:55):
i've been in
real estate all my life and back
in that time I remember I had alittle portfolio every time i'd
go buy a place and make mydeposits from rents and stuff
they would offer me on the spot,you know, like hey, would you
like 50 grand or whatever itwas, you know?
And they just kept doing itPiling on lines of credit like I
wouldn't use them for years tillI had to use them But I mean,
(13:16):
you're just throwing money atyou like even if you said no
they gave it to you, you know,like Wild times
Martin Salama (13:22):
I refined my
house twice during those years.
Well because They kept onevaluating my house at a higher
value, right?
I was able to borrow againstthat to fund my project.
Luis Hernandez (13:35):
so now here
Martin Salama (13:35):
We are waiting
for the city to give us all the
approvals and you know, all of asudden they'll come back Oh, you
know what now we want you to goget a civil engineer To figure
out what's the traffic gonna do,what's it gonna happen, the
traffic effect, and do you haveenough parking?
Oh, okay, well let's go do that.
That was in 2006 or 2007.
I'm like, okay, let's go dothat.
(13:56):
Whatever.
Spend more money and invest.
by the summer of 2008, we wereabout three and a half million
dollars into the project.
Because we knew that as soon aswe got the approval, we could go
to the bank, get the money back,and start building.
That's what we thought.
Luis Hernandez (14:12):
You thought you
knew.
We thought we knew.
Right.
Martin Salama (14:15):
Because the banks
kept on telling us, yeah, we
love the project.
And the numbers were crazy.
The amount of profit that wewould have had was unbelievable.
It really was.
finally in the summer of 2008,they go, good.
We sign off on everything, thecity, the state, everybody's
like, good.
We like it.
We'll go for it.
Go to the bank.
Hello.
(14:35):
We're ready.
Like, yeah, we're not lendingnow.
Yeah.
Like what?
What are you talking about?
Well, the market's slowing down.
Things are changing.
Little did I know what wouldhappen in September of 2008.
Luis Hernandez (14:48):
That's right.
Martin Salama (14:49):
you had Bernie
Madoff, which just basically
started the dominoes.
Then came the subprime loans andeverything else fell apart.
Luis Hernandez (14:57):
And Bear Stearns
Lehman
Martin Salama (14:58):
brothers.
Yeah.
Oh yeah.
Bear Stearns?
Nobody knows that name.
Lehman Brothers?
Who are they?
You know, you say Merrill Lynchto somebody these days, they're
like, what's that?
Luis Hernandez (15:08):
Yeah, it's hard
to believe.
Bank of America bought them, Ibelieve.
Martin Salama (15:11):
They were all
eaten up and all that by other
companies.
But back then, those were likethe major players.
Luis Hernandez (15:17):
So,
Martin Salama (15:17):
here I am.
I'm three and a half milliondollars, In the whole I've
borrowed money.
I have investors and all this.
And overnight I'm broke.
Luckily, I didn't jump off abuilding, but I got depressed.
Paying my mortgage, stop payingmy car payments.
Now, two, three months later, myson says, look outside.
(15:39):
They were towing away my BMW.
And I was like, well, I neverhad that happen to me before.
And eventually they foreclosedon my house.
Luckily I lived in New Jersey.
They were so backed up with.
Foreclosures that it took themyears till they said, oh, yeah,
remember that guy on valleyforge So but it took him a few
years, but you know, it was atough time and I actually went
(16:03):
into a depression You knowphysical depression looking back
now.
I can honestly easily say thatit was situational Based on what
was going on, right?
And I went through therapy andcoaching during that year to get
myself out of it even medicated.
and you know, About a yearlater, I said, okay, now what do
I want to do with my life?
(16:25):
I realized that I'd been abusinessman my whole life.
Never really loved it.
Just never really loved beingthat type of a businessman.
I was in so many different typesof business.
I was an importer, which I soldto the chain stores that, you
know, you've heard of it.
When you go to the malls anddifferent stores like that, I'd
been in real estate.
I had been in so many differentthings, but I never loved it.
(16:46):
I never know the sales end ofit, even though I consider
myself a pretty good salesman.
Never really loved doing it.
So, I said, what do I reallylike doing?
I thought about it and Irealized I always loved helping
in the community.
I was always involved incommunity events and always a
leader.
And what I realized was as aleader, people would come in and
(17:06):
say, Barton, I can't do what youwant.
You're doing like, no, I don'twant you to do what I'm doing.
I need you to do what you'regood at.
So I'd have conversations withthem and understand what they're
good at and say, great, let's doyou do this and I'll help you.
I realized what I was doing wasI was coaching them to their
potential.
I had had some coaching in mylife.
(17:27):
I understood what it was.
So I decided I'll become a lifecoach.
And I looked into it and I founda great school and decided I was
going to go there.
And I walked into the office ofthe chief financial officer.
And I said, I can't afford tocome here.
But I want to come here and Ican't afford to go and get, you
know, funding because my creditscore is terrible.
(17:50):
I said, but if you make a dealwith me now, we come up with a
number that I could afford everymonth.
I promise I'll pay you.
He says, okay, I'll make a dealwith you.
You got that.
We'll come up with a number, butyou don't get your certificate
that you graduated until you'reall paid off.
I'm like, Oh, that's fair.
It's a great deal.
So I did it and I jumped intoit.
(18:12):
And then about two months beforethe school is going to start, it
was my 24th wedding anniversary,right?
And I got an interesting presentfrom my wife that day.
She said, I want a divorce.
Oh boy.
I'm like thinking to myself, youknow, there's 364 other days she
could have asked for this.
Luis Hernandez (18:32):
Yeah,
Martin Salama (18:33):
not so romantic.
Luis Hernandez (18:35):
Yeah.
Martin Salama (18:36):
You can imagine
how I felt.
Every emotion came rushing tome, anger, abandonment,
loneliness, sadness, everything.
And I said to myself, I got topick myself up and keep going.
And a part of me thought that Imight be able to save the
marriage.
and I decided I was still goingto go through with coaching and
they had sent me a list about aweek or two before coaching
(18:57):
training was starting with abunch of books on it.
It said, read a couple of thesebooks.
One of them was the fouragreements by don miguel ruiz.
Luis Hernandez (19:04):
Oh, yeah.
Martin Salama (19:05):
Yeah, that's
a great book.
when I read the
second agreement don't take
anything personally
I
felt like he was
talking directly to me And I was
like, Oh my God, this guy getsme.
And I realized it really was, hewas telling me the secret that
everybody had been telling me myentire life.
But until that minute, I wasn'tready to hear it.
(19:26):
And it was as if he lifted theweight off my shoulders because
now I didn't have to go aroundand take what everybody was
saying and think it's about me.
And I also realized that was thebeginning of my understanding
that I was a people pleaser.
So I went into that firstweekend.
Ready, open minded.
Those books that they gave mereally helped me, you know, they
(19:48):
recommended.
And they said, you don't have tobe who you think you have to be.
You could be whoever you want tobe.
I was like, wow, somebody isgiving me permission to do what
I want.
Well, my whole life I was tryingto please my parents, please my
wife, please everybody else bydoing what they thought was best
for me.
Luis Hernandez (20:05):
Yeah.
Martin Salama (20:06):
You know, and I'm
not blaming them.
It's me.
I took responsibility for thethings that I've done good bad
and different I am where I ambecause of the decisions I made
so I went in with coaching.
I got it.
I understood it.
And by the way, I paid off thedebt to the coaching company By
the time I graduated
Luis Hernandez (20:28):
It
Martin Salama (20:28):
took about a
year, which is fine.
It was a great school.
and I decided to become adivorce recovery coach because I
had just come through thedivorce.
While going through coaching.
Makes sense, Louise?
Oh, yeah.
So that's what I started doing.
Helping people recover from theemotional pains of divorce.
They go on a rollercoaster ofemotions.
(20:48):
I had done it.
I had felt it and going throughthe coaching.
It helped me do it.
I even wrote a book onrecovering from divorce.
And I did that for a few years.
And I started to understand thethings that were helping me and
helping my clients.
and I got to a point in my lifewhere I was loving my life.
And I was doing things that Ihad never done before, like
(21:09):
meditating.
And I got to tell you,
I'm ADHD.
So
it ain't easy.
Even the guided
Luis Hernandez (21:16):
ones are
difficult.
Martin Salama (21:18):
My mind's all
over the place.
How do people stay still for 10minutes?
How do their brains stay stillfor 10 minutes?
But one of these meditationsessions I had, I realized I
loved life and everything I wasdoing.
And I wanted to help otherpeople.
Luis Hernandez (21:33):
And
Martin Salama (21:33):
after I finished,
I wrote for two hours.
And out of that came the Latin,the acronym life live incredibly
full every day.
And I shifted my businesstowards helping people shift
their mindset from lack toabundance, from self conscious
to self aware.
And, I started doing that andthen COVID hits and everybody's
(21:59):
running around worried.
I'm like, what's everybodyworried about?
And then I realized that itwasn't that they were worried.
It was that I wasn't.
And why wasn't I worried?
Because the last 10, 12 yearshad put me through the ringer.
2008 went through, I wentthrough that, my divorce.
I went through that.
(22:19):
Losing all my money.
I've figured it out.
You know, I even figured outwhat was wrong with me.
I fixed myself in a good waythat I started dating again and
understood that I was lookingfor a woman who was not the same
as the woman I married the firsttime.
Because going through thedivorce, I understood what I
(22:39):
brought to the marriage and whatshe brought to the marriage and
that our values were neverreally the same.
What does a 20 something yearold horny kid?
This is the guy, girl, I wantit.
Luis Hernandez (22:50):
That's right.
Martin Salama (22:51):
You know, sorry
for the bad language, but you
get it.
And we, our values were justnever the same.
And we were always in acodependent relationship.
And I wanted somethingdifferent.
I found a woman, we starteddating and I'd go out on dates
and I'd figure out that rightaway, almost the first or second
date that we were not right foreach other because I was
(23:11):
figuring out what their valueswere
Luis Hernandez (23:13):
and how
Martin Salama (23:13):
they aligned with
mine.
And this woman was checking theboxes.
And I'm very happy to say I'vebeen married for six years now.
Luis Hernandez (23:20):
Congratulations.
Martin Salama (23:21):
Thank you.
And when I went through COVID, Ihad a wife and her kids and I
have my own kids as well.
They're older than hers.
So they weren't living with meanyway.
So I moved in with her and herchildren and we went through
COVID together.
But I was looking around andsaying, what's everybody worried
about?
And I realized that they didn'thave the right tools.
(23:42):
Right.
And I did because I went throughit.
So I got into Facebook one day,I said, I want to show you how
to go from being a warrior to awarrior.
Luis Hernandez (23:50):
And
Martin Salama (23:50):
that's where the
warrior's life code came from.
And, you know, over the last fewyears, specifically the last
year, I started putting togethera program to help coaches get to
seven figures within two yearsguaranteed.
And that came out of the factthat I understood I had been
(24:11):
going to some of these coach tocoaches courses, courses that I
found online and they would makegreat promises.
and they'd say, okay, pay us upall front and then we'll get you
in and normally good.
And I do that because I was.
I am typical by ADHD jumps inand my, The shiny object
syndrome.
(24:32):
That's it.
That's what I'm looking for.
That's the piece I'm missing.
Oh, yeah.
And I get into it.
I'm like, wait a minute.
I don't know how to do this.
And this is not what I, I canblame them.
I can blame me.
I just realized that it wasn'tthe package that I thought it
was.
So I went on this quest as itwere to put together a program
that's comprehensive.
(24:54):
Instead of asking for all themoney up front, I put into place
what I call a risk reversalstrategy.
All right.
Where, and this, a lot of itcame from the fact that I was in
business for so many years.
I understood that if I was goingto get the reorder, I had to
prove myself, right?
(25:14):
They gave me a test order forgoods, right?
And if that went well, then theyordered more,
Luis Hernandez (25:20):
right?
Martin Salama (25:21):
So I said, let me
use that and now put it into a
service type of an area.
So I said, I'm going to, cause Iwanted a coach on results
instead of coaching oninformation.
Specifically.
So I said, okay, how do we dothat?
And I realized if I build a waythat shows that I've got skin in
(25:43):
the game with the people, withthe entrepreneurs, with the
coaches, now I'm building arelationship with them.
Instead of just saying here,watch these videos, do these
homeworks.
And if you need me, send me atext message and maybe I'll
answer it and come to a weeklycall and there'll be 500 people
on it.
And maybe your question will beanswered.
(26:04):
That's not what I want to build.
So I started off by saying, payme 12 and a half percent
upfront, right?
That's for the information part.
Then the rest of the paymentscome when you hit goals of
success, not just of results,but of success.
But of financial reset success.
So you're basically funding myprogram on your success on the
(26:27):
money that you make, get it.
So now that's the risk reversal.
I'm taking the risk along withyou and you don't pay me until I
deliver on my promises.
Luis Hernandez (26:41):
Now I'm assuming
you're holding them accountable,
right?
Cause you're giving them work todo.
Martin Salama (26:45):
Well, of course.
Luis Hernandez (26:45):
And if they're
not doing it, then.
You know, it's, it's not on you.
It's it's on them.
Martin Salama (26:50):
It's not on me,
but if they don't hit that goal,
that's why I put a little bit inthe front because you know what,
okay, you paid me 12 and a halfpercent.
I'm here for you.
Luis Hernandez (26:59):
Yeah.
Martin Salama (26:59):
Right.
But if you don't do the work, Istill took the 12 and a half
percent.
Yeah.
Now I don't want to only takethe 12 and a half percent.
I want each one of them to payme the a hundred percent.
Absolutely.
Because if they do, that meansthey became a millionaire.
they hit the million dollargoal.
Luis Hernandez (27:13):
Yeah.
Martin Salama (27:15):
So part of what I
do is I qualify them as best as
possible before I bring them in.
Is it perfect?
It never is.
Luis Hernandez (27:22):
Is this
something for all kinds of
coaches or a specific type?
Martin Salama (27:26):
All kinds of
coaches I can do with any coach.
Luis Hernandez (27:29):
So a sports
coach, it doesn't mean it's just
somebody who, Provides coaching.
Martin Salama (27:34):
Each one of them
is different.
For example, there's five thingsthat people want solved making
money is number one, savingmoney is number two.
That's for corporations, right?
they want to save money.
So they hire somebody to come inand figure out how they can save
money.
Then number three is stay out ofjail or be compliant, you know,
(27:55):
be, you know, legally compliant.
Number four is they want to havea better relationships.
And number five is they want tohave a better life.
So all of the coaching fitsthose five categories, right?
So you pick out which categoryyou're looking to solve, which
(28:15):
outcome you're looking to help.
And you usually have one, butthere could be another second
one.
It could be, you know, I want tohave a better relationship in my
life, but in my business aswell, I want to have a better
life personally.
You know, business as well.
I want to make money.
(28:35):
How do I want to make money?
So if it's something that'smeasurable, like money, it's
easier to, it's easier tomeasure, right?
But if it's something like, oh,I want to have a better life,
there's a way to measure it, butit's not as tangible, but it's
doable.
And then you set up goals whenyou hit this goal, blah, blah,
(28:56):
blah.
So it might not be a financialgoal.
So then, okay, but you got here,you have a better life in this.
Okay.
So then the next payment comesinto play because you're
happier.
I like it when there's afinancial end built into it as
well, but I have coaches who aredoing it without people in my
group that are now learning mysystem, who are doing it based
(29:17):
on the harder version of justmetrics, you know, how am I
feeling?
A mix of the two is also a goodway.
You know, I want a better lifeand I want more profit.
Luis Hernandez (29:29):
Yeah.
You know, I'm wondering, do youhave systems for each one of
these?
So, like a coach for makingmoney, right?
there's so many ways thatcoaches make money, right?
A keynote speeches, they sell acourse online, they do one on
ones, whatever.
are you developing a systemspecific for each one or do you
have one?
(29:49):
Well, here's the beauty.
Martin Salama (29:51):
there is no
cookie cutter.
you come into my program and thefirst thing we do is we have a
launch call, which is all partof phase one, which I call
ignite ignite.
Is about understanding where youare now and where you want to
be.
(30:11):
We're going to build a roadmap.
What are you looking toaccomplish by being, if you
decide to be in the program?
Right?
Well, if they're coming in,they've already decided, maybe
they've come to a workshop ofmine and they've gotten the full
details when I do a workshop.
It's not a 45 minute quickie.
Thank you so much.
Click this link and buy myprogram for, you know, blah,
(30:31):
blah, blah.
It's a four hour deep diveworkshop.
And I charge 27 and the moneygoes to a charity.
You know why?
Because people don't come tofree webinars.
They sign up for them, but theydon't show up.
Right.
And if you pay, then you payattention.
That's right.
Right.
But if you pay and the money isgoing to go to a organization,
(30:53):
to a charitable organization,now you'll even come warm
because you're feeling goodabout making a donation while
you're learning.
Luis Hernandez (31:01):
Are
Martin Salama (31:01):
these
Luis Hernandez (31:01):
one on ones?
Martin Salama (31:03):
I do them in a
workshop with, with the room
with zoom with 10, 20, whatever.
Luis Hernandez (31:07):
How do you give
up four hours?
Martin Salama (31:09):
Right.
So I do it in a workshop.
I do it like once a month.
Okay.
Once a month, it's live.
And I come in with my partnerand we go through and we show
them everything.
It's like, you know, when the,when the, when they go see the
wizard of Oz and the dog pullsback the car total pulls back
the curtain and he says, don'tpay attention.
Don't pay attention to the manbehind the curtain.
Luis Hernandez (31:30):
Mm hmm.
Martin Salama (31:30):
No, no, no.
I'm Toto.
I'm ripping the curtain offmyself off of me and say, please
pay attention to the man behindthe curtain.
Cause I'm going to show youeverything.
And if at the end of it, youlike what you just see there and
you stay till the end, I'll giveyou the recording.
And if you leave me a niceLinkedIn review, I'll give you
the slides.
Go do it on your own.
Or if you want to do it faster,come with me and we'll get it
(31:51):
faster, but I'll show them thesteps.
I'm not going to hide anything.
Okay.
that's a shift in a paradigmthought.
Luis Hernandez (32:01):
Gotcha.
Can you, go over those fiveagain?
You talked about making money,saving money, staying out of
jail.
Better
Martin Salama (32:08):
relationships.
And a Better life.
If you take any coaching, itfits into one of those
categories.
Even sports, right?
A sports coach, he wants abetter life.
He wants to be able to be hisbest self on the course.
Luis Hernandez (32:24):
That's right.
Martin Salama (32:25):
The sport.
Luis Hernandez (32:27):
So, yeah, that
sounds like an interesting
program, maybe we'll talk offthe air more about that.
I want to know more about whatyou're doing, the other things
you're doing still.
Like, you talk about this,abundant warrior.
As well.
what does that mean?
And warrior is another acronym.
Warrior is another acronym.
Yeah.
I love acronyms.
So for me.
You like wordplay.
(32:48):
I love the wordplay.
Yeah.
Martin Salama (32:50):
I took the word
warrior and I broke it down to
the seven steps.
And the whole thing that just togo back to the course for the
thing we were just talkingabout, I believe that there's
three steps that you need to besuccessful in business.
Number one is you got to havethe right system.
So if you have the right system,that'll get you to six figures.
(33:11):
If you have the right mindset,which means you believe in me,
you believe in my course, butmost importantly, you believe in
yourself, that'll get you to theseven figures.
And then the last one is to helpyou grow even better is you've
got to be scalable.
And that means understandingwhat you're good at.
And what you're not good at andfinding those people to help you
(33:33):
do what you're not good at,because you can't grow alone.
So the reason I bring that in isbecause the abundant warrior
within you is all part of themindset, So W stands for seek
wisdom, right?
Never stop learning.
There's always something new tolearn.
(33:55):
And when you say I knoweverything, that's when you Stop
growing.
So the next A is really threeA's, and it's also something
that's part of my course.
It's called the cycle of A's,which is ask, act, and attitude,
ask the universe for what youwant.
Right.
That's like asking you, Oh, Ijust thought of this great idea.
(34:17):
Great.
What are you going to do withit?
That's where the rubber meetsthe road, right?
Is it an idea that you keep inyour brain and then you go to
act?
No, I'm going to do somethingabout it.
I'm going to start working andputting together a plan for this
idea that came up in my head.
Or I asked the universe, I askedGod, I asked my boss, whatever.
(34:38):
So ask is the first one, act isthe second.
Be proactive in getting what youwant.
And then the attitude is where alot of people get tripped up.
Don't have a strong desire forwhat you want, because that
gives off thoughts of lack.
Like for example, Oh, I got tohave this.
If I don't have it, I'm going todie.
(34:59):
Are you really going to die?
But your mindset is there.
And that's where the law ofattraction comes in.
And the law of attraction,here's lack, and it runs away
from you.
If you say what's happening ishappening because I might need
to change things along the way.
Then okay, then you're notmarried to the outcome and
(35:20):
you're willing to be openminded, which is another letter
as we go through it.
So that's A.
Then R, realization.
Realize that you have, or becontent with everything you
have.
Have a mindset of I haveeverything, right?
And then the next R isrecognize, which is be grateful
for everything you have in life.
(35:41):
Recognize and be grateful, havegratitude for everything in your
life.
Then the I is imagination.
Think big.
Dr.
Norman Vincent Peale said, shootfor the stars, you may hit the
moon, right?
Then O, optimism.
Feel optimistic abouteverything.
(36:03):
Be positive.
I say put on the rose coloredglasses.
Look for the positive ineverything that comes by.
Look for the opportunities thatare there as a result of the
positive.
Instead of complaining, I thinkyou should be appreciative
instead of complaining.
All right.
And then the last one isresilient.
(36:25):
Be flexible and have an openmind.
So if you're on your course andthings are not working out
exactly, maybe it's God's way oftelling you, you need to make a
course correction.
He did answer.
He said, no.
And you've got to see, why didhe say no?
Because at the end of the day,if we want to get very
religious, he had a differentplan for you.
(36:46):
And it wasn't the plan youthought.
And you've got to think ofanother one.
And maybe that's the one hewants you to have.
Luis Hernandez (36:53):
Wow.
That's great.
I think that's probably a goodtransition point if that's okay.
Yeah, I'd love to, switch overto the world famous Wayfinder 4.
Are you okay with that?
Sure.
Absolutely.
Great.
Martin Salama (37:05):
I have to tell
you, I looked at the questions a
few weeks ago and I didn't lookat them again on purpose because
I wanted them to be fresh in mymind.
Luis Hernandez (37:13):
It's always
better that way.
Yeah.
When people don't know, we getthe best ones.
Yeah, absolutely.
so give us a hack that
Martin Salama (37:22):
you use.
Oh, you're going to like thisone.
So when I first started thisprogram, I would go through a
certain thing with them offiguring out who their right
client was, what message do theywant to get out there?
Basically like, what's theirelevator speech?
what are the outcomes that theywant to have with their people
(37:42):
and then help them build ablueprint.
And it was taking me two, threemonths.
And then my team and I createdan AI and added all the prompts.
And now I can do that with themin an hour.
Wow.
Luis Hernandez (38:00):
How's that for a
hack?
So that's your,
so AI essentially, but your
particular one does have myparticular built
Martin Salama (38:07):
specifically for
my prompts.
Not like somebody could go onand say, okay, do this.
It's got to know what I'mlooking for,
Luis Hernandez (38:14):
but check you
out.
So you're really like buildingthese language learning models
yourself.
Like not just asking for
Martin Salama (38:20):
and it's not me.
I'll be honest It goes back towho not how I find the people to
do what?
I don't know how
Luis Hernandez (38:26):
yeah, That's a
great book to know how fantastic
book.
Yeah, I'm trying to remember thename of the author right now,
but it's Dan Sullivan.
And with the other gentleman, hewrote it in conjunction.
That was the first book theywrote together.
Martin Salama (38:37):
yeah.
Benjamin,
Luis Hernandez (38:38):
Benjamin Hardy.
No, not Hardy.
It is Hardy.
Martin Salama (38:41):
Okay.
Yeah.
Luis Hernandez (38:42):
Yeah.
Martin Salama (38:42):
that's the
scalable part.
Luis Hernandez (38:44):
Right.
I'm more recent.
That was their first book Ithink they had and I read and it
was a good book, but they alsowrote another one recently that
10 X is easier than two X.
Martin Salama (38:53):
It is.
Luis Hernandez (38:54):
it's a great
that's another great book of
theirs you talk to
Martin Salama (38:56):
millionaires
getting to the first million was
tough Getting to the nextmillion was nothing
Luis Hernandez (39:01):
right, right.
So how about a favorite thiscould be a book show or an
activity
Martin Salama (39:09):
It opens up a lot
of things.
Yeah let's go.
Let's go something totally weirdOkay, my favorite movie is the
field of dreams.
Oh, okay, and I cry almost everytime I want every time I watch
it
Luis Hernandez (39:25):
Yeah Was that
the baseball movie?
I'm trying to remember.
The baseball movie.
With Tom Hanks, was it?
Kevin Costner.
Martin Salama (39:31):
Kevin Costner.
They
Luis Hernandez (39:32):
build a dream.
They build a field.
If you build it, they will come.
Martin Salama (39:35):
And Burt
Lancaster is in there at the end
of it.
Okay, yeah.
Towards the end of his life, youknow.
Old man Burt.
And James Earl Jones.
Great movie.
Luis Hernandez (39:43):
Okay.
Yeah, yeah.
I'm vaguely remembering it, butyeah, I gotta watch it again.
All right.
all right.
This one, I'm gonna, I'm gonnawarn you.
I want one, because I have afeeling you, you're the kind of
guy who's gonna give us a lot.
This one could be a show on itsown.
One piece of advice for youryounger self.
Martin Salama (40:04):
Don't take
anything personally.
Luis Hernandez (40:06):
Okay.
Martin Salama (40:07):
How's that for
simple?
Luis Hernandez (40:09):
Yeah, I love it.
that's what I'm trying to teachmy teenage daughter right now.
Martin Salama (40:14):
Give her the four
agreements.
Just say hey, I got a great bookfor you to read.
when I was dating my wife, mysecond wife, I gave her the book
and she texted me one day.
The second agreement isimpossible.
I said it is as long as you sayit is.
if you say you can, you can.
If you say you can't, you can't.
Luis Hernandez (40:33):
That's right.
Okay, the next one you get achoice, either a big opportunity
that either you see out there inthe world or you're pursuing.
Or a limiting belief.
Martin Salama (40:44):
I'll go with big
opportunity.
All right.
So the big opportunity for me isthat I want to help millions of
people be happy in their livesand in their business.
Luis Hernandez (40:57):
Yeah.
Martin Salama (40:58):
I used to say, I
want to make millions of
dollars.
I don't, I do, but I really wantto help millions of people get
there.
And by helping them, I helpmyself.
the more people you help themore you help yourself.
Luis Hernandez (41:11):
That's right.
Well, I think it was CharlieMunger who says you want to make
a billion dollars, go help abillion people.
Exactly.
So what, how do you plan?
I mean, you obviously have agreat program here to do that.
Is that the platform to getthere?
You're reaching a millionpeople.
I hope so.
Martin Salama (41:27):
I'll start with a
hundred.
Then I'll get to a thousand andwe'll go from there.
And by the way, it doesn'tnecessarily mean that I
personally get to a millionpeople, but if each one I sent
out gets to another thousand,another 10, 000, then that's
great.
That's right.
Luis Hernandez (41:43):
I mean, you
think about the great, mindset
people of all time, like,Napoleon Hill, for example.
I mean, we're all still learningand being affected.
He's making us all better tothis day, many generations after
he's been gone.
Right.
Another
Martin Salama (41:55):
favorite book of
mine.
Luis Hernandez (41:56):
Thinking.
By the way, have you read theother one, the newer one that
came out?
Martin Salama (42:00):
Outwitting the
devil.
Luis Hernandez (42:02):
I think I liked
that one
Martin Salama (42:03):
better.
Luis Hernandez (42:03):
I did too.
Martin Salama (42:05):
Go out and read
outwitting the devil, but first
you must read thinking, growrich before you read outwitting
the devil.
Luis Hernandez (42:11):
Martin, if
people want to know a little bit
more about you, where shouldthey go?
Martin Salama (42:15):
Oh, how about if
I make that simple too?
Please do connect with martin.
com.
You can go there.
You can find my book.
You can find my card deck I havefree gifts there for all the
people who love free thingsthere's also a link there to
sign up for my next workshopExcellent.
And make a donation of 27 to theGift of Life.
Luis Hernandez (42:35):
What's the
charity?
That's what it's called?
The Gift of Life?
Oh, the Gift
Martin Salama (42:37):
of Life.
Okay, tell about because I waslucky enough to be able to
donate stem cells to savesomebody an anonymous person's
life.
Amazing.
And it was the Gift of Life, andthey fronted all the money.
So now if I can help them raisemoney to help others, why not?
Luis Hernandez (42:54):
I love that.
Thank you so much, Martin.
Well, Martin, it's been a realjoy to have you here, man.
hearing your story too wasbringing up some old, wounds
that I had.
I feel like we're, like I said,two birds of a feather.
We went through a lot of thesame things.
fortunately I've never beendivorced.
So I apologize that you had togo through.
Well,
(43:15):
good for you.
I recommend avoiding it at allcosts.
And it sounds
like you made out really well.
So I congratulate you too.
You got a great positive energyabout you and it's really been a
joy to have somebody else who'sbeen through the 2008 crisis and
survive and be happy.
Oh,
Martin Salama (43:32):
you want a great
end story?
Please.
My wife, my current wife.
Has been working in finance formany, many years.
And during the 2006, 2005,seven, she wrote the programming
for subprime loans.
And they go to her and they say,the valuations don't make sense.
Make them so they make sense.
(43:54):
It's not making sense.
Well, make them make senseanyway.
Luis Hernandez (43:57):
So it's your
wife's fault is what you're
saying.
All right.
Well, Martin, thank you so much.
This has been a real joy.
Thank you.
We hope you've enjoyed TheWayfinder Show.
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(44:19):
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