Clarity Over Chaos: How Simplifying Your Marketing Changes Everything

Feeling overwhelmed by trying to be everywhere at once? Finding clarity in your digital marketing strategy is the real game-changer.

In this episode, Tona shares her personal journey from exhausting herself across multiple platforms to finding sustainable growth by focusing solely on her Facebook business page.

You’ll hear:
 • The burnout and frustration that comes from spreading yourself too thin across multiple platforms
 • How simplifying to one platform created space for deeper audience understanding
 • Why slow, steady growth with higher engagement is more valuable than chasing follower counts
 • The realization that clarity, not more hustle, is the missing piece for most entrepreneurs
 • How focusing on the right things rather than all the things leads to sustainable growth

👉 Quick Action Step: After you listen, pick one platform you enjoy most and commit to showing up there this week. Don’t worry about being everywhere. Start with clarity, not chaos.

Grab your copy of You’re Not Behind, You Just Need Clarity to get a simple, pressure-free roadmap that will help you focus on what matters. 

 If you’d like to reach out and let me know how much you enjoyed this podcast, feel free to email me at [e-mail].

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Episode Transcript

Speaker 1 (00:02):
The we Pivot podcast is for you if you're a woman who
has recently pivoted intoentrepreneurship.
You'll find digital marketingtips, trends and strategies to
help grow your business intoday's digital world.
Join Tona and Al Haywood as wehave fun breaking down all
things digital marketing.
So sit back, relax and enjoythe show.

Speaker 2 (00:31):
Do you ever feel like you're posting everywhere,
doing all the things butnothing's working?
Man, I've been there and I knowhow exhausting it feels.
You're pulling so much energyinto your business, but it feels
like nothing is connecting.
When I first started with Callto Edify Boutique, I was on

(00:53):
every platform you could thinkof Instagram, twitter, facebook,
even YouTube.
To be honest, I was even onPinterest and, honestly, I felt
scattered.
I wasn't really connecting withmy audience.
Pain points because I waseverywhere and nowhere at the

(01:13):
same time and I'll be honestwith you, it led to frustration,
burnout and feeling like maybeI just wasn't cut out for this.
Have you ever felt that way?

(01:36):
The turning point came when Idecided to simplify.
I figured with Hayward DigitalMarketing.
I didn't want to be everywhereand nowhere.
I wanted to simplify oneplatform and grow there.
So I chose one place to reallyshow up my Facebook business
page.
Yeah, I know Some people sayFacebook business pages are dead

(01:57):
, but really what I realized iswhat I was doing was kind of
helping that process of it beingdead.
I decided, instead of trying todo it all, I would pour into
growing that one spaceorganically, and here's why it

(02:17):
worked.
It gave me breathing room toactually understand my audience.
It helped me to align what Iwas offering with what they
truly needed.
And you know what?
For the first time, I wasactually proud of my growth,
because it was mine.
It wasn't from chasing trendsor stretching myself too thin,

(02:40):
it was actually real connection.
And let me be honest, it wasn'tlike I grew from 100 followers
to 1,030 days.
No, it was just constant,steady, slow growth.
I might have went from 100followers to 143, but I noticed

(03:03):
that my engagement rates weregoing up and it felt like I was
really making more of an impact.
And that was the goal.
Not whether or not I had morefollowers than another person,
but did I have enough followersor was I getting more followers

(03:24):
than I first started off with?
Now, this whole experience itkind of lit a fire in me.
I realized that if I struggledthis much, then other
entrepreneurs must be strugglingtoo.
The missing piece wasn't effort,it wasn't more hustle, it was

(03:46):
clarity.
So I decided to createsomething I wish I had when I
was stuck, when I was firstcoming out, when I had no idea
what to do A simple, clearroadmap without gimmicks or
pressure.
That's how my ebook You're NotBehind, you Just Need Clarity,

(04:06):
was born.
It's definitely not about quickfixes.
It's definitely not about quickfixes.
It's about learning how tofocus on the right things so
your marketing actually worksfor you.
Friend, I just want to remindyou, you're not behind.
You're just missing this onepiece, and it's clarity.

(04:29):
And that's something you canfix.
Growth doesn't come from doingall the things.
It comes from focusing on theright things.
That's why I put together myebook.
You're not behind.
You just need clarity.
It's simple, pressure-freeroadmap to help you figure out

(04:52):
what to focus on, so you canfinally see progress that you
are proud of.
You can grab your copy in theshow notes, and I really think
it'll help you the way it helpedme.
Now what I want you to do iskeep showing up, because guess
what Growth it's coming.

(05:15):
So until next, time.

Speaker 3 (05:20):
We're so excited that you tuned in to the latest
episode of the we Pivot podcast.
Thank you for joining us Now,whether this is your first time
or not, please make sure tosubscribe and share with a
friend who can also use somedigital marketing guidance as
well.
Until next time.