Experience Makes Perfect: Elevate Your Content with Google's Updated E-E-A-T Guidelines

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Ever wondered how sharing your own story could amplify the impact of your content? That's the golden thread we tug at in our latest podcast episode, where we delve into the recently introduced 'Experience' factor in Google's E-E-A-T guidelines. My journey with Call to Edify serves as a case study, revealing how intertwining personal narratives within my blog posts not only enriched the content but also sky-rocketed its visibility in search results. We walk through the transformative power of incorporating your unique experiences, offering you tactics to breathe life into your content and resonate with your audience like never before.

As we wrap up, we're keen to hear your take on the insights shared—has personal experience been a game-changer in your content creation too? We ask you to hit us up with your stories and feedback, fueling our collective growth. Your interaction breathes life into our community, and we thank you for that. Don't keep the wisdom to yourself; let's multiply the impact by spreading the word about our we Pivot Podcast. Stay tuned for more episodes that promise to equip you with cutting-edge digital marketing strategies.

Click Hear And Listen To  Season 2 / Episode 1 of Google E.A.T (Part 1)

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Episode Transcript

Tona (00:02):
The we Pivot podcast is for you if you're a woman who
has recently pivoted intoentrepreneurship.
You'll find digital marketingtips, trends and strategies to
help grow your business intoday's digital world.
Join Tona and Al Haywood as wehave fun breaking down all
things digital marketing.
So sit back, relax and enjoythe show.

(00:25):
Welcome back everyone.
Before our chat in Season 1,episode 2 about Google Eats
guidelines, expertise,authoritativeness and
trustworthiness, that episodewas truly a Gold Mine for anyone
aiming to make their contentstand out in the vast internet

(00:47):
ocean.
Well, today we're going tocircle back with a crucial
update.
As of December 2022, googleadded a new E to the mix
Experience.
Can you believe it?
Now?
I have to say, if you'recurious about the nitty gritty
of EAT, you really need to makesure to revisit Season 1,

(01:12):
episode 2.
It's all there and everythingthat you need to know.
If you go back and listen tothat episode, you'll get
everything that you could everwant to know about EAT, what it
stands for and examples that youcan start using today.
But today we're going to focuson the new E, which is- wait for

(01:36):
it, EXPERIENCE! And this new Eis basically going to reshape
the entire content landscape.
So let's get into it.
So let's say you've stoppedthis episode.
You went back and you listenedto Season 1, episode 2 of Google

(02:02):
EAT talking about Google EAT,that is and you have already
mastered the art of showcasingyour expertise.
You have demonstrated yourauthoritativeness through
credible external and internallinking, and established

(02:22):
trustworthiness with abundantpositive reviews and an
impactful about us page.
There's just one more step totruly round out your content's
impact.
You need to infuse your ownexperience into the content.
Now, maybe you've already beendoing this, or maybe you thought

(02:45):
you were doing this, but youmight not have had it quite
right.
Well, basically, whatexperience is?
It's more than just the factsand the figures.
It's the real world examplesfrom your own journey that bring
your words to life.
These personal stories not onlyprove that you walk the walk,

(03:09):
but also it makes your contentdeeply relatable.
It's this unique blend ofexpertise and experience that
transforms your blog from asource of information into
inspiration and connection withyour audience.
Let's not just inform ourreaders.

(03:29):
Let's connect them through thepower of shared experiences.
So I will share my experiencejust briefly.
I remember when I started Callto Edify, which is our Christian
online boutique.
I remember doing blogs andbasically, I did blogs based off
of whatever I was feeling atthe time, something that maybe I

(03:52):
learned through a sermon atchurch or anything like that.
I might have had a little bitmore experience infused into the
specific article, but I don'tthink that I really took an
account of what my websitelooked like or the different

(04:12):
things that I noted and my aboutus, and so there were other
things that were missing.
But I believe when I went backand reflected on the different
things that I might not havebeen doing and I started taking
them one by one and making surethat those things were done and

(04:34):
also adding more experience intoeach one of my blog posts, I
believe that it helped me withthe search engine, because now
my information was being seen bypeople who were looking for
specific topics or, let's say,they're looking for a specific
item.
They were being basically drawnto my website and they would

(05:01):
click on specific links thatlink them to whatever they were
looking for.
But I did notice that before,when I didn't do those things,
it was very hard if I was tryingto search for my own
information.
It was hard to come up Like ifI had a specific search, it just

(05:23):
wouldn't come up in the searchengine at all, but I think when
I put all of those thingstogether, it started to come up,
like my Faith Over Fear blog.
If you type in Faith Over Fear,bible Versus, one of that blog
is probably it's on the firstpage, I'm not going to say where
specifically, but it is on thefirst page and some other of my

(05:48):
articles when I do them withthose steps in mind, making sure
that I am trying to writehighly engaging articles that
also follow that format.
So now it's your turn.
I already know that you alreadydove into season two, episode

(06:13):
one, if you didn't listen to ityet, and you know all about
Google's Eat, and now you knowabout the extra added one.
But what are you going to doabout it?
It's great to listen to apodcast, but you can't just
listen, you have to also takeaction.
So what will be your action?

(06:34):
Well, this is what I'm going totell you.
What you should do is go back,look at some of your blogs that
you have written already andlook to see.
Do you have all of these things?
Can you weave in moreexperience into your specific

(06:55):
blog?
And if you're wondering how youcan evaluate your content's
E-E-A-T score.
I've also got you covered.
I just found a neat little tooltoday that you can shoot your
blog articles in.
You can put them in and theycan show you how good you are

(07:19):
doing with your content'sE-E-A-T score.
And if you want that, all youhave to do is shoot me an email
at tona@haywoodsbs.
com and I'll send you a link toa free tool that can help you.

(07:39):
So I really want to know ifthis episode was impactful for
you.
Did you learn something new, oris this something that you've
been implementing for a longtime?
I want to hear from you, soemail me at that same address,
tona@haywoodsbs.
com, and let me know.

(08:02):
Well, once again, thank you forlistening to this podcast
episode and I look forward todoing this again next time.

Al (08:13):
We're so excited that you tuned in to the latest episode
of the we Pivot Podcast.
Thank you for joining us.
Now, whether this is your firsttime or not, please make sure
to subscribe and share with afriend who can also use some
digital marketing guidance aswell.
Until next time!