The Social Media Content Generator That Helped Me Finally Post Consistently

Have you ever stared at your screen, knowing you should be posting but having no idea what to say?

Same.

I’m Tona, and I’m back after hitting reset on my business, my website, and this podcast. In this episode, I’m sharing why I stepped away, how comparison held me back, and the tool I built that finally helped me show up online without overthinking every post.

This isn’t just another “use AI” pep talk. It’s my real story of feeling overwhelmed and inconsistent and how creating my own social media content generator changed everything for me.

If you have been struggling to stay visible, keep your voice authentic, or write content that connects, this episode is for you.

I hope this reminds you that it is never too late to start fresh.

Ready to stop overthinking your content and finally show up consistently? Check out the demo at www.haywooddigitalmarketing.com and see how this tool can help make writing feel easy again in your voice, for your people.

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Episode Transcript

Tona (00:02):
The we Pivot podcast is for you if you're a woman who
has recently pivoted intoentrepreneurship.
You'll find digital marketingtips, trends and strategies to
help grow your business intoday's digital world.
Join Tona and Al Haywood as wehave fun breaking down all
things digital marketing.
So sit back, relax and enjoythe show.

(00:27):
Hey friend, it's Tona and I'mback.
I know it's been a minute andthe truth is I had a website, I
had this podcast, but it reallywasn't maximizing their
potential, if you know what Imean.
I wasn't showing upconsistently, not because I

(00:48):
didn't want to, but because, asa multi-passionate entrepreneur,
other things kept takingpriority.
You know how that is the thingsthat you thought you should be
working on, but something elsereplaces it, because it's of
more importance.

(01:09):
Something always seemed to comeup all the time that just
seemed to take a little bit moreof my attention.
Can you relate?
And the funny thing is I wasstill doing interviews with
people.
I'd record them, save them, butthey'd just sit there because

(01:31):
getting them edited and releasedkept getting pushed to the side
.
But then something shifted.
The Lord gave my husband and methis idea shifted.
The Lord gave my husband and methis idea why not take
everything we've learned andturn it into short, simple,

(01:51):
powerful videos?
And at first it made so muchsense we were excited until it
got overwhelming.
Hence the reason why I stoppedthe podcast, but I did it.
I actually finished the firstone and I had a homework
assignment all baked into thisbeautiful one course that seemed

(02:14):
to take a long time to getcompleted.
But then I started thinkingwhat if the people who are doing
this course, or going throughthe course, don't even know how
to do the things I assigned?
What if they don't know how tocreate a lead magnet or figure
out who their audience really is?

(02:36):
And that led me down a wholeother rabbit hole.
So you know what I ended updoing.
I built my own custom GPT.
At first it was just to helpsolve the homework problem in my
courses, but as I kept testingit, I realized it was bigger
than that.
People don't just need helpwith strategy, they need help

(03:01):
with the words.
They need help figuring outwhat to say in the emails and
what to post on social media.
So I created a tool that helpswith that problem too.
It helps you think and writewith clarity in your own voice,
without all the second guessing.

(03:22):
You know what I mean, thesecond guessing when you type
something and then you get readyto post it and you're like man,
should I have said it that way?
Or maybe I could say it anotherway, or maybe I shouldn't even
post it at all.
Now, when it came to the website, I knew it needed more than a

(03:45):
facelift.
It needed our voice, because myhusband and I, we've been doing
this work since 2014.
From building mobile apps,coaching, writing blogs, running
marketing campaigns, creatingwebsites but our old site which
really wasn't that old, to behonest it really didn't reflect

(04:10):
any of that and, honestly, it'sbecause we had been so busy
comparing ourselves to otherpeople, trying to match their
tone instead of our own.
Listen, I know some peoplemight say well, I already have
ChatGPT and that's fine.
But let me ask you somethinghow many emails have you

(04:32):
actually written with it Exactly?
This isn't just about havingaccess to AI.
It's about follow-through,about staying consistent,
because now the tool works withyou, not against you.
It speaks in your own voice.
It helps you actually getthings done, not just thinking

(04:54):
about doing it.
I want you to feel like man, Imissed her.
I'm so glad she's back and Iwant you to know that if you've
been feeling stuck oroverwhelmed, I see you.
I've been there, but I'm notcoming back with more

(05:17):
information.
I'm showing up with moreintention, with strategy and
tools that actually help.
But even if someone else sellssomething similar.
Even if someone else sellssomething similar, they're not
me.
I teach differently, I speakdifferently, and sometimes
that's exactly what someoneneeds.
I remember being a biologyteacher.
I had students who already tookmy class sneak back in just to

(05:42):
sit through it again becausethey enjoyed it that much.
But guess what?
I always saw them.
I saw them in the back, trying,so they didn't get very far.
But that's what I want thisspace to be for you A place
where you just can't get enough.
You can't get enough of thepodcast, of listening.
You can't get enough of theemails that we send to encourage

(06:07):
and not only to encourage, butto sometimes give strategy and
to also showcase our offers too.
That might just help you takethe next step in getting the
thing done that you may havebeen procrastinating on.
So if you remember one thingfrom today, when all the pieces

(06:30):
finally fit, don't be afraid tostart over.
And if you're ready to stopoverthinking your content and
finally start showing upconsistently, head over to
wwwheywooddigitalmarketingcomand try out our demo today.
It's time to make the wordscome easy in your voice with

(06:54):
your message for the peopleyou're called to reach.
I'll see you in the nextepisode.
Bye for now.

AL (07:02):
We're so excited that you tuned in to the latest episode
of the we Pivot podcast.
Bye for now.