The WE Pivot Podcast And Beyond: Where We've Been, What We've Been Up To, And Where We're Going.

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Ever wondered what happens behind the scenes of an entrepreneurial journey that suddenly goes quiet? That's exactly what I, Tona Haywood, explore in a solo edition of the We Pivot Podcast. As I walk you through the strategic decisions reshaping our business, the silence since last February unfolds into a story of growth, new challenges, and an unwavering commitment to bring you digital marketing insights that pack a punch. From adjusting our podcast's frequency to embarking on the thrilling venture of crafting in-depth digital marketing courses, this episode is a treasure trove for anyone eager to navigate the digital landscape successfully.

Amidst personal anecdotes, like acquiring a new Wisconsin home that threw us off our podcasting game, I dish out sneak peeks of our upcoming courses designed to increase our offerings to our audience.  So, for those thirsty for actionable digital marketing strategies and a personal touch that turns listeners into digital dynamos, make sure you're tuned in and subscribed at haywooddigitalmarketing.com. This is a comeback you won't want to miss, filled with the insights and inspiration to fuel your entrepreneurial engine.

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Episode Transcript

Tona Haywood (00:02):
The we Pivot Podcast is for you if you're a
woman who has recently pivotedinto entrepreneurship.
You'll find digital marketingtips, trends and strategies to
help grow your business intoday's digital world.
Join Tona and Al Haywood as wehave fun breaking down all
things digital marketing.
So sit back, relax and enjoythe show.

(00:25):
Welcome back to the we PivotPodcast with one of your hosts,
Tona Haywood.
Al Haywood will not be here onthis particular podcast.
You get me all to yourself, soI know what you've all been

(00:46):
asking.
Where have you guys been?
You haven't put out a podcastsince February 2023, and now
it's January 2024.
Yes, I know We've been gone fora while and the only thing I

(01:06):
can say is things come up.
Things come up In 2024,.
Al and I had a discussion and wehad to start thinking about the
things that we wanted to keepmoving forward in our business
and some of the things that wehad to just leave to the wayside

(01:28):
, because you know, there aresome things that just don't move
the needle for your businessand the things that do move the
needle or make sense for whereyou are right now.
Those are the things that youwant to continue doing.
What we noticed is when we weregone, there were still so many

(01:49):
people listening to our podcast.
We kept getting more views,more views not views, but
listens and downloads and moreand more and more, and so what
we decided is that if there arepeople out here who need this
information, we definitelydeserve it to them to give them

(02:13):
all the information that we canabout digital marketing that is
going to help them also move theneedle.
In 2023, back in probablyaround February, we purchased a
home here in the Wisconsin areaand we had just basically after

(02:38):
moving, after trying to set upour new home and how we were
going to utilize our new space,we just got off track with the
podcast.
We started putting moreattention into Call To Edify,
our ministry, where we have theChristian online boutique.
We started doing more websitesfor clients.

(03:00):
We even did blogging for theArizona Office of Tourism.
So there was a lot of thingsthat were going on behind the
scenes and it just seemed likeit was too hard to try to fit
podcasting back in.
It was also difficult with theamount of times that we said
that we were going to do ourpodcast because we had initially

(03:22):
said we were going to do ittwice a month and what we've
decided after looking at thethings that we want to continue
doing, we want to try to makesure that it's something that we
can feasibly make sure that weput into our schedule, which we
will be going down to once amonth, hopefully, as time

(03:45):
permits.
If things come up or get in theway, we will try our best to
get back on track, but right nowwe're going to leave it at once
a month.
Something that we've also beenworking on behind the scenes is
trying to really develop morecourses for people in the

(04:05):
digital marketing space, becausesometimes there's things that
you can look on YouTube but youdon't get the full amount of
information that you need inorder to help you in that
specific arena, and sometimespeople need a step by step on
how to do something.
One of the first ones that Iwill be working on is going to

(04:25):
be print on demand and teachingpeople how to pick a print on
demand company and work withthem in order to sell your own
individual products.
Like, let's say, you have abook that you wrote, but you
also want to sell t-shirts alongwith that book or mugs that go

(04:47):
with that book.
Well, in comes the print ondemand companies, and you can
search through lots of print ondemand companies that you can
take a specific design or you'rea logo or a catchphrase that
you have.
You can put it on those itemsand you can sell them.
It is another way to make extraincome with your already

(05:11):
whatever it is that you're doing, and so if that's something
that you are interested in, youneed to make sure that you go to
www.
haywooddigitalmarketingcom andjust make sure that you're
signed up to our email list.
I know I know you're going togo on there.
You're going to see a leadmagnet, and that lead magnet is

(05:32):
going to say things you shouldstop doing in 2022.
Well, I have not updated thatyet.
That's on my list of to-dos aswell, but it just hasn't been
done yet.
There's a lot of differentthings with our website that
we're going to be changing up,so just stay tuned, but just
make sure you get on that emaillist, because you don't want to

(05:53):
miss out on all of the goodthings that we have coming your
way.
Well, basically, in a nutshell,that is where we have been, and
also with Al Haywood, sincehe's been busy behind the scenes
with our various web clientsand doing other things,

(06:15):
designing courses and all ofthat behind the scenes.
He may not be on the podcast asmuch, but he will come in from
time to time.
But the one thing that you canlook forward to do behind the
scenes, I have been doing manyinterviews with various people

(06:37):
who I'm not going to say justyet because it will be a
surprise for you.
So you need to make sure thatyou are definitely subscribed to
our podcast so that you willget notifications when our
podcasts go up, because you donot want to miss the interviews
that are coming up.
It is really definitely goingto help you to move the needle

(07:01):
in your business in 2024.
So I hope that you all aredoing very well.
I hope that you have setmanageable goals for yourself in
2024.
And also, if you want toconnect more with the we Pivot
podcast, like I said, all youhave to do is go to www.

(07:24):
haywooddigitalmarketingcom andsign up to our email list and
send us an email.
Tell us what you're likingabout the podcast.
Consider doing a review for us.
That would be amazing andthat's one way that you can kind
of keep in touch with us and wecan keep in touch with you.

(07:45):
So take care and, as always,keep doing all the things that
you can to keep moving theneedle in your business and see
you next time.

Al Haywood (07:59):
We're so excited that you tuned in to the latest
episode of the we Pivot podcast.
Thank you for joining us.
Now, whether this is your firsttime or not, please make sure
to subscribe and share with afriend who can also use some
digital marketing guidance aswell.
Until next time.