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January 8, 2026 β€’ 27 mins

Are you looking for a path to business ownership? In this episode, franchise expert Jon Ostenson joins Russ and Joey to discuss why franchising, especially non-food franchising, is a great path for investors looking to achieve business ownership and financial freedom.

With years of corporate leadership experience, Jon discusses his transition into franchising and offers insights for aspiring investors on aligning their goals with the right franchise model. He explains the mindset shift required to move from employee to entrepreneur and how franchising provides a reliable, scalable income stream. From leveraging SBA loans to navigating AI trends, Jon offers key strategies for success in franchising.

Whether you’re interested in purchasing a new franchise or exploring resales, this episode offers insights on turning business ownership into long-term wealth.


Top three things you will learn:

-How non-food franchising offers a viable path to business ownership, wealth-building, and financial freedom

-Identifying and investing in franchises with strong potential

-How franchise ownership can lead to passive income and create long-term wealth


About Our Guest:

Jon Ostenson is among the top 1% of Franchise Consultants in the US and is the founder of FranBridge Consulting. He is a multi-brand franchisee himself, and along with his business partners, Jon has great operators leading these ventures. As a result, he can devote over 90% of his time to helping others achieve their dreams of freedom and wealth building through business ownership. Jon lives in Atlanta (GA) with his wife, Jenny, and their three children.


Disclaimer: The opinions expressed on this podcast are solely those of the hosts and guests and do not constitute financial advice. Always consult a licensed professional for financial decisions.


This episode is sponsored by a podcast show partner. We may receive compensation if you use links or services mentioned in this episode.


The hosts may have a financial interest in the programs or services mentioned in this episode.


Connect with Jon Ostenson:

-Website - https://franbridgeconsulting.com/


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