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July 14, 2025 17 mins

In this episode, Kendra dives into what’s actually working with websites and content strategy in today’s skeptical online market.

With consumer trust at an all-time low and conversion touchpoints higher than ever, your business needs more than just flashy reels to stand out.

Kendra explains why simplified, purpose-driven websites paired with consistent long-form content are the key to building authority and nurturing a warm audience.

She shares her recommended website structure, her top platform pick (FG Funnels), and how to build a repurposing system that works across blogs, YouTube, and social.


In this episode we cover:

  • My previous opinion on websites (00:53)
  • What's changed and why  (03:57)
  • Building trust through Long Form Content (5:45)
  • What Your Website Should Actually Look Like (13:15)


Mentioned in this episode: 

FG Funnels

 

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