The Science of Knowing When to Say Yes (EP. 74)

How do you know when to stop searching and finally make a decision? Whether you're picking a life partner, buying a house, or deciding when to invest, the fear of making the wrong choice can leave you stuck in indecision. In this episode, we explore Optimal Stopping Theory—a mathematical approach to decision-making that helps determine the perfect moment to act. Known as the 37% Rule, this principle provides a simple yet powerful way to balance exploration and commitment, so you don’t waste time searching forever or settle too soon. From dating and job hunting to stock picking and real estate investing, this framework applies to almost every area of life. We’ll break down how it works, why perfection is a myth, and how using this strategy can help you make better, faster, and more confident decisions. Tune in to learn when to trust the process, take the leap, and stop second-guessing yourself! Resources Corey's Book Connect [phone] Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors