In this episode of the Wynn's Kitchen podcast, Wynn speaks with Jordan Karcher, founder of Eileen, an innovative app designed to help consumer product brands manage their products in retail stores. They discuss Karcher's background in the CPG industry, the challenges brands face in retail, the importance of data, and how his app Eileen connects brands with shoppers to gather actionable insights.
Karcher shares his vision for Eileen, the unique shopper experience it offers, and provides valuable advice for CPG brands looking to grow and succeed in a competitive market.
You can learn more about Eileen on their website:
https://www.shopwitheileen.com/
Takeaways
- Eileen is like Uber for insights for brands.
- Data is crucial for CPG brands but often hard to obtain.
- Retail challenges often lead to unexpected outcomes for brands.
- Physical presence in stores is essential for product management.
- Eileen aims to provide actionable insights for brands.
- Shoppers using Eileen provide real-world perspectives on product placement.
- The app is designed to be user-friendly and gamified for shoppers.
- Brands can set up rewards for product checks in specific stores.
- Eileen is retailer agnostic, allowing flexibility for brands.
- Focus on creating a great product and the rest will follow.
If you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.
To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com
You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up!
Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.
xoxo,
Wynn
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