Should You Start a Facebook Group to Grow Your Audience? Here’s What I’d Tell Any Therapist

So… someone told you to start a Facebook group to grow your audience.

And you did it.
You picked a cute name. Made a welcome post. Maybe even went live (sweating bullets but pretending it was chill).
And then… crickets.
Or worse - an entire digital ghost town of lurkers, silent members, and zero sales.

If that’s you - this episode is your permission slip and your reality check.

Because while Facebook groups are pitched as a must-have lead generation strategy in the online business world, for therapists? It’s a lot more complicated.

We’re breaking down the good, the bad, and the unexpectedly messy reality of using Facebook groups to grow your audience - especially if you’re a therapist juggling ethical guidelines, role confusion, and a nervous system that does not want another place to be “on” all the time.

This is not about burning it all down.
This is about deciding - strategically, ethically, and energetically - if a Facebook group actually fits your business ecosystem.

What You’ll Learn in This Episode:

1. The actual benefits of Facebook groups as a lead gen tool
(Yes, there are upsides—but only when done with clear intention.)

2. Why groups often become energy leaks instead of marketing assets
 (And how to avoid becoming a free consultant for 500 people who never buy.)

3.  The ethical and legal risks no one tells therapists about
 (Because duty of care and role confusion don’t disappear just because it’s “free content.”)

4. What to ask yourself before starting a group
 (Clarity on purpose, boundaries, and your capacity is everything.)

5. How to make peace with not starting one—and what to do instead
(You’re not behind. You’re just building with integrity.)

This episode is a must-listen if:

• You’re thinking about launching a Facebook group and want to sanity-check it first
• You’ve already started one… and it’s slowly draining your soul
• You’re a therapist navigating ethical grey zones and craving clearer boundaries
• You’re looking for audience growth strategies that don’t burn you out

Links & Resources Mentioned:

• Want help building a sustainable, therapist-aligned business? Learn more about the Therapists Rising Incubator program here
• Come say hi (or vent about your ghost group) on Instagram: @dr.hayleykelly

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Let’s rise together—and create businesses that are impactful, ethical, and actually feel good to run.