Webinars 101 for Therapists: Teach, Connect, and Sell with Integrity

Ever thought, “There’s no way in hell I could run a webinar”?
If the idea of live teaching, pitching, or even showing up on Zoom makes your armpits sweat, this episode is for you.

We're pulling back the curtain on webinars—what they really are, why they’re not as scary (or salesy) as you think, and how therapists can use them to grow their programs without turning into awkward marketing robots.

This isn’t a how-to or a slide-building masterclass. It’s a belief-shifting, therapist-brained deep dive into the mindset, mission, and magic behind webinars that actually feel good to run. Whether you’re launching your first course or still stuck in analysis paralysis, you’ll walk away with a fresh, grounded perspective on visibility and ethical selling.

In this episode, we unpack:

• Why webinars feel terrifying for therapists (and how to reframe that fear)
• What a webinar actually is—and how it’s more like a group session than a sales pitch
• The #1 mindset shift that makes webinars easier (and less cringe)
• How to run a webinar without feeling fake, forced, or overexposed
• Why live teaching builds more trust than any sales page ever could
• How webinars help you grow your audience and your confidence
• The real reason webinars work—even if you mess it up the first time

This episode is an invitation to see webinars differently: not as a “launch strategy,” but as a way to serve, connect, and show up as the leader your people need.

Whether you’ve got a course idea brewing or you’re knee-deep in launch mode, this episode will help you ditch the fear, build belief, and finally press go live.

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Links mentioned in this episode:

• Ready to create, sell, and scale your first online program? The Therapists Rising Incubator is where the magic happens.
• Follow me on Instagram @dr.hayleykelly for therapist biz real talk, launch behind-the-scenes, and the occasional pep talk (or puppy photo).

Let’s rise together—one heart-aligned webinar at a time.