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September 19, 2025 65 mins

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From flatboats to today’s bourbon boom 🥃 Maggie Kimberl shares history, mentorship & industry challenges 🌍 Don’t miss this deep dive! 🎙️  @ThirstyThursdaysat3PMEST

In this episode of Thirsty Thursdays, Jessie Ott sits down with Maggie Kimberl, content editor of American Whiskey Magazine. From bourbon’s roots in Louisville to the global whiskey boom, Maggie shares the fascinating journey of America’s native spirit — and her own rise as a respected writer and Kentucky Colonel.

🔑 Takeaways:
🥃 Bourbon’s origins: flatboats, Bourbon Street & barrel-aging myths
🌳 Sustainability challenges: glass, oak, and the emerald ash borer
🌾 Innovation: heirloom grains & experimental finishes
🤝 Mentorship: Fred Minnick, Michael Veach & industry collaboration
🌍 Beyond Kentucky: Texas, Colorado & California’s whiskey wave

👍 Like this video if bourbon is part of your story
💬 Comment your favorite bourbon (or NA whiskey alternative!)
🔔 Subscribe for weekly insider conversations on beverage innovation
🔗 Share with your network of spirits enthusiasts

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