π’I talkποΈwith Erica Duecy about her foray into the beverage industry from a wonderful career at Conde Naste Publications. She now has The Business of Drinks Consulting and Podcast. ππ· π π β¨ π π₯Β π
Sound Bites
"It's not just an email list anymore."
"We need to help raise up women leaders."
"Customization is a growing trend."
π½οΈ Watch on YouTube! ποΈ https://youtu.be/lB65un5P0Sg
Highlights include:
π· Authentic storytelling and branding.
π Data-driven marketing strategies for drinks professionals.
π How wine brands can engage millennials and Gen Z consumers.
π₯€ Exploring functional beverages, RTDs, and non-alcoholic trends.
Summary
π·β¨ Letβs dive into the ever-changing world of drinks, where journalism, data, and consumer trends collide! ποΈ Erica takes us on her journey from studying anthropology to shaping stories as a journalist. She spills the tea (or wine!) on her publishing adventures and how she created SevenFifty Daily, the go-to trade publication for the drinks biz. π°πΎ
Erica and Jessie dig into all the juicy details: why authentic storytelling matters, how the wine industry is tackling big challenges, and why brands must keep up with the tastes of younger generations. π₯π
They also chat about the coolest trends shaking up the industryβlike innovative packaging, beverages tailored to you, and the rise of premium non-alcoholic options. π₯€β¨ Plus, they highlight the power of mentorship for women in wine π·πͺ and peek into the crystal ball for 2025, sharing how brands can stay ahead by planning smart and staying adaptable. π‘π
This convo is a must-listen for anyone thirsty for insight into the future of wine and beverages! π₯³π
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