From Anthropology to Drinks: Erica Duecy's Story

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📢I talk🎙️with Erica Duecy about her foray into the beverage industry from a wonderful career at Conde Naste Publications. She now has The Business of Drinks Consulting and Podcast. 👏🍷 🎇 🎉 ✨ 👏 🥂  😁

Sound Bites

"It's not just an email list anymore."
"We need to help raise up women leaders."
"Customization is a growing trend."

📽️ Watch on YouTube! 🎞️ https://youtu.be/lB65un5P0Sg

Highlights include:
🍷 Authentic storytelling and branding.
📊 Data-driven marketing strategies for drinks professionals.
🌟 How wine brands can engage millennials and Gen Z consumers.
🥤 Exploring functional beverages, RTDs, and non-alcoholic trends.

Summary

🍷✨ Let’s dive into the ever-changing world of drinks, where journalism, data, and consumer trends collide! 🎙️ Erica takes us on her journey from studying anthropology to shaping stories as a journalist. She spills the tea (or wine!) on her publishing adventures and how she created SevenFifty Daily, the go-to trade publication for the drinks biz. 📰🍾

Erica and Jessie dig into all the juicy details: why authentic storytelling matters, how the wine industry is tackling big challenges, and why brands must keep up with the tastes of younger generations. 🥂🍇

They also chat about the coolest trends shaking up the industry—like innovative packaging, beverages tailored to you, and the rise of premium non-alcoholic options. 🥤✨ Plus, they highlight the power of mentorship for women in wine 🍷💪 and peek into the crystal ball for 2025, sharing how brands can stay ahead by planning smart and staying adaptable. 💡🌟

This convo is a must-listen for anyone thirsty for insight into the future of wine and beverages! 🥳📈

Batonnage Forum Advising Young Women Leaders of Tomorrow!
https://www.batonnageforum.com/

NOW ON YOUTUBE!!! Thank you for Listening! Join us on Facebook, Instagram or Twitter!

Host Jessie Ott's Profile on LinkedIn