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March 13, 2025 β€’ 75 mins

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πŸŽ™οΈ In this episode, we sit down with Ian Perez, the visionary behind Brand Arc at MHW, who is helping beverage brands break into the U.S. market! 🍸✨

πŸ’‘ Key Takeaways:
βœ… How Ian went from Ireland to NYC 🌍
βœ… Inside Brand Arc’s innovative approach πŸš€
βœ… What it takes to launch a successful alcohol brand 🍾
βœ… Challenges & trends in the alcohol industry πŸ”₯
βœ… Marketing, sales & compliance secrets πŸ†

🌟 If you're in the beverage spaceβ€”or just love the behind-the-scenes of your favorite drinksβ€”this episode is a must-watch! Subscribe for more! 🎧

πŸš€ How do brands successfully launch and scale in the alcohol industry? 🍸 Ian Perez, Head of Brand Arc at MHW, reveals the secrets behind building a successful beverage brand from scratch!

In this episode, we cover:
βœ”οΈ How Ian transitioned from Ireland to New York 🌍
βœ”οΈ The power of Brand Arc & its innovative approach πŸš€
βœ”οΈ Challenges & solutions in beverage brand building 🍷
βœ”οΈ How digital transformation is reshaping alcohol sales πŸ“²
βœ”οΈ Insider tips on launching a spirits brand πŸ†

πŸ’‘ Whether you're a startup, beverage enthusiast, or industry pro, this episode is packed with valuable insights! Hit LIKE, SUBSCRIBE & SHARE to stay updated with more beverage industry secrets! 🍾✨

πŸ“Œ Watch now & follow @ThirstyThursdaysat3PMEST for new episodes every week! πŸŽ™οΈπŸ”₯

NOW ON YOUTUBE!!! Thank you for Listening! Join us on Facebook, Instagram or Twitter!

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