📢I talk🎙️with Patricia Vasconcelos Founder-The Paire Agency- Crafting Brand Stories and Execution for Taste and Space. Wine and Spirits. 👏🍷 🎇 🎉 ✨ 👏 🥂 😁
From Jack Daniel’s in NYC to $167K luxury spirits, Patricia Vasconcelos spills the 🍸 on nightlife, brand building, & global travel. Must-watch for F&B pros!
Watch here on YouTube! @ThirstyThursdaysat3PMEST
In this episode of Thirsty Thursdays, Jessie Ott sits down with industry powerhouse Patricia Vasconcelos, founder of The Paire Agency. Patricia shares her incredible journey from launching Corralejo Tequila at 27, to shaping luxury spirits portfolios at LVMH and William Grant.
📍 Key Takeaways:
🇸🇻 From El Salvador to Philly to global brand building
🥃 Sold her first spirits brand at 27
💃 Why Miami’s AM dance parties are changing nightlife
💼 Jack Daniel’s, Corralejo, LVMH, and launching her own agency
🎯 Her mission to merge sales, marketing, & hospitality
🔥 The rise of non-traditional distribution and the mid-tier brand opportunity
👩💼 The importance of mentorship, especially for women in bev-alc
👀 Expect stories, strategies, and laughs — from dodging gunshots on her first day of alcohol sales to clocking 2M airline miles for brand launches.
NOW ON YOUTUBE!!! Thank you for Listening! Join us on Facebook, Instagram or Twitter!
Host Jessie Ott's Profile on LinkedIn
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