In this episode:
- The current generative AI landscape
- The importance of generative AI use cases that are industry relevant
- How to get involved with the West Monroe accelerator
- Focusing on jobs to be done
- Use cases that marketers should be talking about
- Your readiness to engage or benefit from AI
- Limitations of generative AI
- Hire or train your employees on AI
- How West Monroe’s marketing team is using generative AI
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