In this episode:
- Ekta’s professional journey to becoming e.l.f.’s chief digital officer
- Ekta paints a picture of her role as chief digital officer
- How to determine hype from what’s real
- Where’s the line between technology and digital
- The evolution of e.l.f. since its inception
- As a digitally native brand, how does e.l.f. differentiate itself from competitors
- How the brand brings marries the digital and physical worlds of beauty
- The role of generative AI in improving customer experience
- E.l.f.’s culture of standing with every eye, lip, face, paw and fin
- Social media’s role in customer engagement
- How e.l.f. uses data and analytics
- What digital means to Ekta
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