In this episode, Mark is joined by powerhouse brothers Daniel and Matt Bergjans, who have built a business around listings and sold over 800 homes. Their approach is rooted in trust, transparency, and a pricing strategy that leads sellers to their own conclusions—making them feel ownership over the price from the start.
They share how building rapport before discussing pricing is key. Using live comparable data during appointments, they guide clients through market insights in real time. This not only builds credibility but sets the stage for future pacing—helping clients understand how market feedback will indicate if their price is right.
The duo emphasizes tailoring every part of the listing prep to the client’s goals, whether that’s speed or maximum value. They also explain how to balance positivity with realism, handle staging without overwhelming the seller, and why listings are the foundation of a thriving real estate business.
Whether you’re a new agent or a seasoned pro, this conversation is packed with actionable strategies to win more listings—and keep them.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com