In this episode of the Thrive in Fashion Podcast, host Elisabeth Mac Hale shares the critical steps necessary for a successful range sign off presentation. A well-planned, balanced, and commercial range plan can make or break a sales season. Whether you're an experienced buyer or new to the role, mastering these points will help you navigate your next product line review with confidence and precision.
Key takeaways from this episode include:
Do Your Homework: Understand your category, competition, and market changes to anticipate customer needs.
Plan your Budget: Align your range plan with your budget, measure effectiveness with KPIs, and identify growth opportunities.
Know Your Facts & Figures: Analyze sales history, pricing strategies, and customer feedback to make data-driven decisions.
Prepare Your Samples: Ensure high-quality, visually appealing samples and leverage technology to enhance your presentation.
Don't Panic, Stay Confident: Prepare thoroughly, practice your presentation, and handle questions and feedback with poise.
Each range review is an opportunity to learn, improve, and ultimately contribute to your success as a buyer.
If you would like to learn more about how to develop products from Concept to Customer check out the link below
Thrive in Fashion Buying & Merchandising CoursePopular Podcasts
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