Thinking about launching a podcast—or wondering why yours isn’t moving the needle? In this episode, podcast strategist Alesia Galati breaks down what it takes to start and sustain a show that supports your business. We get into when not to launch, how to pick a format that converts, smart marketing moves that still work in 2026, and the unsexy backend that keeps you consistent without losing your mind.
What you’ll learn
- Why a podcast won’t fix a sales problem—and what to do first instead
- How to choose the right goal (audience growth vs. listeners-to-leads) and align your content to it
- What kinds of episodes are best for conversion
- The #1 growth lever most hosts ignore
- A realistic picture of the workload and how to make it sustainable
Key takeaways
- Don’t launch to “get clients” if you’re not selling yet. Validate your offer and get revenue flowing first; use a podcast to scale trust, not create it from zero.
- Pick a clear goal and let it drive the format. If you want leads, prioritize solos. If you want reach, collaborate—but be strategic.
- Guesting > posting. Being on other podcasts puts you in front of proven listeners and converts faster than pushing links on social.
- Market where listeners already are. Collaborations, IG carousels with real takeaways, email your list, and give guests copy/assets so they actually share.
- Quality matters—especially for new listeners. Clean audio, a strong hook, and SEO-friendly titles/descriptions make you discoverable and worth staying for.
Thrive in 5
- Set the goal: Growth or leads? Write it down and gut-check your next 3 episode ideas against it.
- Map 10 solos: List ten problems your best-fit client actually has. Those are your first ten episodes.
- Book 3 guest spots: Pitch three aligned shows this week (need help writing and sending pitches? Check out my Podcast Pitch Power Pack_
- Choose a cadence you can keep: Consistency beats ambition.
- Prep the pipeline: Create a simple checklist for title, description, blog post, email, social, and guest assets so nothing slips.
To connect with Alesia, check out her podcast Podcasting Unlocked (search in your podcast app). Also visit helpmypod.com for 15 ways to improve your podcast + her free launch workshop.
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