When I was just getting started online, I knew one thing for sure: I had to start an email list. Everyone said so.
The problem was, beyond creating an opt-in offer, I didn’t have a clue about autoresponders or marketing funnels, so my efforts fell pretty flat.
Then I figured out the backwards approach that I’ve been using for the past four years to grow my list from a couple hundred random email addresses to more than 8,000 active subscribers who buy from me over and over again.
In this episode, I’ll tell you exactly how I did it.
Prefer a transcript instead? Here you go.
What you’ll learn in this episode:
- My five-step, backward funnel planning process
- Three rules for creating your opt-in offer
- Questions to ask to identify what your subscriber needs from you before she’s ready to make a purchase
- How to craft emails that address those needs
- The one thing every email in your funnel must have
- One type of email you can’t leave out of your funnel
Resources mentioned:
- AWeber: Still a great email marketing platform for new and established business owners, and they offer outstanding support at every service level.
- Six-Figure Systems: My monthly online business training membership.
- Top 6 Outsourcing Mistakes: Just for giggles. The links and appointment calendar are broken, and I’m no longer taking clients.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.