When I was growing up, my dad had a favorite expression: When all else fails, read the directions.
For him, it was a tongue-in-cheek warning not to struggle needlessly when someone else had already laid out a plan I could follow.
I took it literally, and honestly, it’s served me well.
When I was brand new to business, I didn’t have the cash to buy courses or hire a coach. I barely had enough to pay for my website hosting and email platform. I also didn’t know how to do things like set up an email funnel or create and sell a digital product.
I took dad’s “advice” and got scrappy.
This is how I did it.
Prefer a transcript? Here you go!
And if you’d prefer the video version, you’ll find it on my YouTube channel.
What you’ll learn in this episode:
- How to get “on the job” training even when you don’t have a job.
- Why putting on a detective hat is a good move when you’re growing your business.
- How “muddling through” and figuring it out on my own made me a better business owner.
- The one step that most new business owners miss (and it’s a huge mistake).
- Which courses and coaching programs you should purchase, and why.
Resources mentioned:
- Six-Figure Systems is a private community and learning resource for action-oriented entrepreneurs. Get your all-access, 7-day trial for just $7.
- Cal Newport is the author of Deep Work and host of the Deep Questions podcast.
- BuiltWith.com gives you a peak behind the curtain of any URL.
- Kit.com (formerly ConvertKit) is my email platform of choice.
- Amy Porterfield teaches online business with a focus on course creation and email marketing.
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