February 16, 2025 • 16 mins
Watch the masterclass: How to Leverage Niche Communities for Lead Gen
Can niche communities transform your sales strategy and skyrocket your pipeline? Uncover the secrets behind this revolutionary approach as we navigate the world of hidden communities on platforms like Disco, Heartbeat, Circle, Slack, and Discord. Through insights from our recent masterclass, learn how networking and connection calls can reveal these goldmines of opportunity. Discover how to harness tools like ChatGPT to decode sales call transcripts, revealing the communities your ideal clients are part of. By asking the right questions, we'll show you how to align these niche groups with your business objectives and unlock a stream of sales opportunities and revenue.
Join us as we celebrate the success of our masterclass, boasting an impressive 74% live show-up rate and an audience buzzing with curiosity. If you missed the live session, there's still time to catch the replay and uncover the final three steps to fortifying your sales pipeline using niche communities. We also offer a glimpse into the Tiny Marketing Club, tailored for B2B service businesses looking to scale their marketing strategies with ease. Sign up for personalized coaching and training, and become part of our vibrant community of tiny marketing enthusiasts. Don't forget to comment, subscribe, and spread the word—let's grow smarter together with the Tiny Marketing Show!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Tiny Marketing.
This is Sarah Norrblatt, andthis is a podcast that helps B2B
service businesses do more withless.
Learn lean, actionable, organicmarketing strategies you can
implement today.
No fluff, just powerful growthtactics that work.
Ready to scale smarter?
Hit that subscribe button andstart growing your business with
(00:20):
tiny marketing.
Hello and welcome to episodelet me look 124.
This is the tiny marketing showand I am Sarah Noelle Block.
It's good to be here Today.
I'm sharing something a littlebit different.
I am sharing a clip from mymasterclass that happened last
(00:42):
Tuesday if you're listening onrelease day, where I talked
about how you can leverage nichecommunities to build a thriving
sales pipeline.
So stay tuned as I share thefirst two parts of that
masterclass, where I get intohow to find niche communities
and how to start conversationswith people in those niche
(01:04):
communities that lead to salesconversations.
Okay, stay tuned, enjoy.
Hello everyone, thank you somuch for joining me today.
We have about 20 more peoplejoining over the next 30 minutes
, but I'm going to get startedbecause this is a quick and
(01:27):
dirty masterclass and I want toget into it.
So, for anybody who is new tomy world, I am Sarah Noelle
Block.
I am the founder of TinyMarketing, the host of the Tiny
Marketing Show and the creatorof the Tiny Marketing Club, and
(01:47):
if you are already a listener ofmy podcast, then you probably
have already heard this.
But this masterclass isstemming from episode 121, where
I talked about three differentways that you can generate leads
without social media.
That you can generate leadswithout social media.
(02:08):
First, before we get deep intothe approach we're talking about
today the approach that gave mean additional $100,000 in
revenue last year let's get intoall three of them and then
we'll deep dive.
So one referrals.
The number one way to get newclients, new leads, without
(02:30):
social media is referrals.
So having conversations withyour past clients, with referral
partners, and making sure thatthey are aware of the offers
that you have going on right nowand if you have referral
bonuses or rev share.
So that's number one.
Number two is partnerships.
(02:53):
So making sure that you arebuilding relationships with
people who have the sameaudience as you but aren't
direct competitors.
And these partners can looklike bundles, where you bundle
your offers together and youco-facilitate whatever you're
creating.
It can look like newsletterswaps or webinar guesting, but
(03:17):
let's get into number three.
So number three to get leadsand generate new revenue and new
clients without social media isniche communities, and that is
what we're digging into today.
I am going to share real quickthe invite.
(03:40):
So everybody who is live heretoday, which I promised you,
will get access to this workbookthat I'm going to talk through
today.
So it's in the chat now.
You also get access to a toolthat I created where it
generates your 30-day biz devblitz, so it gives you 30 days
(04:02):
of tasks to do to bring in newleads and new clients, and you
can even add it directly to yourGoogle Calendar.
So yay for that.
So you can grab that rightthere.
It's free and let's get intothe meat of it.
Can everybody just check inreal quick, since I can't see
(04:26):
your faces, I can only see thenumbers on my screen.
Say hi in the comments and letme know what your biggest
question is that you would loveto have answered today.
I will stick around for a fewminutes after this quick and
dirty masterclass to answer anyquestions that come up, so don't
be shy.
All right, I'm gonna makemyself smaller so you can see
(04:51):
this better.
All right, hi, okay.
So the first thing we're goingto talk about when we're talking
about leveraging nichecommunities is what the hell is
it?
What is a niche community?
Niche communities are oftencreated by solo creators, hello,
(05:16):
and they can sometimes be paid.
Sometimes they are free, butthey're usually.
Oh, that's the first thingwe're talking about, kristen how
to find the right communities.
The thing is they are usuallypretty hidden.
They're usually big secrets.
(05:36):
So the thing is, you have toask, and often they're invite
only.
So let's get into finding theright communities, which is the
first thing I want to talk about.
So niche communities are thosecommunities that you find that
are catered to a specificaudience, and they usually live
in tools like Disco, to aspecific audience, and they
usually live in tools like Disco, heartbeat, circle, slack,
(05:58):
discord.
That's usually where they live.
So how do you find the rightcommunities?
Hi, carol, katie, alex, goodcrowd today.
(06:20):
First, this is how I do it rightaway.
This is how I found my veryfavorite niche communities is
asking my network.
So if you guys aren't doingconnection calls, which are
15-minute conversations withpeople like networking calls,
start doing it, because thefirst thing that I ask when
someone says how can I help youafter I've answered a question
(06:40):
for them, is what communitiesare you part of, and I have
gotten such amazing ones.
In fact, most of my income lastyear came from niche
communities.
Year came from nichecommunities, and they were ones
that I found out about throughthese connection calls and
(07:02):
networking conversations.
So super important to just askwhen you're on sales calls, make
sure to ask what communitiesare you part of so you can be
part of it, because if one idealclient is part of that
community, there are probably alot more just like them in that
community.
Another way to find nichecommunities is to leverage sales
calls.
(07:23):
So one thing that I always dois record my sales calls and I
take that transcript, throw itinto ChatGPT transcript, throw
it into ChatGPT and I canextract all of the information
that I need.
I just ask ChatGPT questionsbased off of the transcript, use
this transcript and answerthese questions what communities
(07:46):
are they part of?
Who are their trusted advisors?
Where do they go first whenthey're coming across a problem
at work?
All of those types of questionswill help guide what would make
sense for your lead generationgoing forward.
Another way to find nichecommunities is exploring the
(08:07):
Discord server, because theyhave a directory which Slack
doesn't.
I wish it did, but Discord hasa directory so you can find
niche communities in there, andyou can also find LinkedIn
groups, facebook groups.
You can search thosedirectories and I'm in the works
(08:28):
of creating a directory of allof these hidden gem niche
communities that I've comeacross, because, oh, it should
exist already.
So, since it doesn't exist,I'll create that.
Check industry forums andReddit is another way.
So if you are part of any paidcommunities that you regularly
(08:49):
go in, you go to their eventsthey always have forums as part
of it and in those forums, startasking what other communities
people are part of and Reddit is.
I just slept on it for a reallylong time, but Reddit has some
great little niche conversationshappening that will help you
(09:10):
find those invite-onlycommunities that are really just
underground and hard to find.
And last, look atmembership-based communities, so
paid communities.
You can look for communitymanagers or community creators
on LinkedIn and find out whatcommunities they are part of.
(09:34):
There are also people whospecialize in communities and
they are going to have a list ofthem.
Now I've got the biggesttreasure trove of niche
communities when I just postedon LinkedIn and asked what
secret communities are you guyspart of?
That I should be part of, and awhole list came out that were
(09:55):
really exciting.
So these are some ways that youcan find niche communities, and
their secret is the problem.
So you have to actually seekthem out and start asking people
about them.
I'm in four communities rightnow and every single one of them
(10:16):
I needed an invitation to join.
So ask around and ask for thatinvite.
So we're not going.
This is a quick and dirty.
This is not a workshop, sowe're not going to do the
activities today, but I wantedthem here for you for afterwards
.
So, when this is over, I wantyou to start listing some
(10:38):
communities that you can startexploring.
Today, I work with a lot ofconsultants and fractionals, so
I'm constantly seeking outcommunities that cater to
fractionals and solo consultants, so that's something that you
can research too.
What communities exist for yourspecific niche?
(11:01):
Hey, and if anybody in the chatover here knows of any amazing
communities for fractionals orsolo consultants, lay it out
there, tell me.
And if you guys are in any, whynot while we're here?
If you guys are in anycommunities that you guys really
love that are secretive, putthem in the chat so we know.
(11:22):
Okay, so how do you, once youhave entered these niche
communities, how do you turnthat experience into a lead
generating experience?
Let's get into that.
Step one is review thedirectory and start connecting
one-on-one, without salespitches, with people that would
(11:44):
fall within your dream clientcategory.
So every single paid communityI am part of also has a
membership directory.
Even some of the free ones hasmembership directories.
Go through the membershipdirectory, use the search bar,
search for key triggers andtraits that your dream client
(12:04):
has and start connecting withthose people and start a
conversation.
Oh thanks, alex, join Alignable.
So what I want you to do is senda thoughtful message,
introducing yourself,complimenting them and talking
about maybe a shared interest ora question that they answered.
(12:26):
Focus on starting theconversation, not pitching,
because that's not going to getyou anywhere.
It's relationship first, andyour goal is to eventually get
to a place where you're bookinga 15-minute connection or
networking call to explore howyou can help each other.
15-minute connection ornetworking call to explore how
(12:50):
you can help each other.
So my favorite go-to DM isafter someone has asked a
question in the community, whichis a mini hand raise saying
that they need support.
I will answer their questionand then I'll follow up in a DM
and ask do you want any?
Do you want to dig into thisdeeper?
Do you want to brainstorm onthis?
And that will usually enticesome sort of one-on-one
conversation with them.
(13:10):
So that's a great way is addvalue.
First answer the question thatthey had in the community and
then reach out to them privatelyto go in a little bit deeper on
your answer.
Two is set up keyword alerts forimmediate engagement.
This will save you in thoseSlack forums that you're in.
(13:32):
I am in 10 Slack groups and ifI had my alerts set up for all
of them, they would be useless.
I'm going to cut it off rightthere because I'm a tease and
it's juicy.
So if you want the end of thismasterclass, head to the show
notes page.
I have the invite right thereand you can find out how I set
(13:54):
up keyword alerts and how I'mthe first person to answer
questions and how I turn thoseconversations, those answers,
into sales conversations later.
So it's juicy.
People really loved it.
We had a 74% live show up rateon a free masterclass, so that's
(14:14):
killer If you're listening tothis right now and you were at
that masterclass.
Thank you so much for beingsuch an amazing audience member.
The chat was blowing up.
You guys had amazing questionsand I had so much fun with you.
And if you're listening to thisand you did not see it, it's not
(14:35):
too late to catch the replay.
Find it down below and grab itthere to get the last three
steps to build your salespipeline with niche communities
and a little introduction to theTiny Marketing Club and how
that program can help you builda thriving sales pipeline.
(14:55):
That's really easy to close.
If you enjoyed this episode,please comment, subscribe and
tell your friends about it.
The more people who know aboutthe Tiny Marketing Show, the
more people will listen.
All right, goodbye, thank you.
You love all things tinymarketing.
Head down to the show notespage and sign up for the wait
(15:20):
list to join the tiny marketingclub, where you get to work
one-on-one with me withtrainings, feedback and pop-up
coaching that will help youscale your marketing as a B2B
service business.
So I'll see you over in theclub.
Welcome to Tiny Marketing.
This is Sarah Norrblatt, andthis is a podcast that helps B2B
service businesses do more withless.
Learn lean, actionable, organicmarketing strategies you can
implement today.
No fluff, just powerful growthtactics that work.
Ready to scale smarter?
Hit that subscribe button andstart growing your business with
(00:20):
tiny marketing.
Hello and welcome to episodelet me look 124.
This is the tiny marketing showand I am Sarah Noelle Block.
It's good to be here Today.
I'm sharing something a littlebit different.
I am sharing a clip from mymasterclass that happened last
(00:42):
Tuesday if you're listening onrelease day, where I talked
about how you can leverage nichecommunities to build a thriving
sales pipeline.
So stay tuned as I share thefirst two parts of that
masterclass, where I get intohow to find niche communities
and how to start conversationswith people in those niche
(01:04):
communities that lead to salesconversations.
Okay, stay tuned, enjoy.
Hello everyone, thank you somuch for joining me today.
We have about 20 more peoplejoining over the next 30 minutes
, but I'm going to get startedbecause this is a quick and
(01:27):
dirty masterclass and I want toget into it.
So, for anybody who is new tomy world, I am Sarah Noelle
Block.
I am the founder of TinyMarketing, the host of the Tiny
Marketing Show and the creatorof the Tiny Marketing Club, and
(01:47):
if you are already a listener ofmy podcast, then you probably
have already heard this.
But this masterclass isstemming from episode 121, where
I talked about three differentways that you can generate leads
without social media.
That you can generate leadswithout social media.
(02:08):
First, before we get deep intothe approach we're talking about
today the approach that gave mean additional $100,000 in
revenue last year let's get intoall three of them and then
we'll deep dive.
So one referrals.
The number one way to get newclients, new leads, without
(02:30):
social media is referrals.
So having conversations withyour past clients, with referral
partners, and making sure thatthey are aware of the offers
that you have going on right nowand if you have referral
bonuses or rev share.
So that's number one.
Number two is partnerships.
(02:53):
So making sure that you arebuilding relationships with
people who have the sameaudience as you but aren't
direct competitors.
And these partners can looklike bundles, where you bundle
your offers together and youco-facilitate whatever you're
creating.
It can look like newsletterswaps or webinar guesting, but
(03:17):
let's get into number three.
So number three to get leadsand generate new revenue and new
clients without social media isniche communities, and that is
what we're digging into today.
I am going to share real quickthe invite.
(03:40):
So everybody who is live heretoday, which I promised you,
will get access to this workbookthat I'm going to talk through
today.
So it's in the chat now.
You also get access to a toolthat I created where it
generates your 30-day biz devblitz, so it gives you 30 days
(04:02):
of tasks to do to bring in newleads and new clients, and you
can even add it directly to yourGoogle Calendar.
So yay for that.
So you can grab that rightthere.
It's free and let's get intothe meat of it.
Can everybody just check inreal quick, since I can't see
(04:26):
your faces, I can only see thenumbers on my screen.
Say hi in the comments and letme know what your biggest
question is that you would loveto have answered today.
I will stick around for a fewminutes after this quick and
dirty masterclass to answer anyquestions that come up, so don't
be shy.
All right, I'm gonna makemyself smaller so you can see
(04:51):
this better.
All right, hi, okay.
So the first thing we're goingto talk about when we're talking
about leveraging nichecommunities is what the hell is
it?
What is a niche community?
Niche communities are oftencreated by solo creators, hello,
(05:16):
and they can sometimes be paid.
Sometimes they are free, butthey're usually.
Oh, that's the first thingwe're talking about, kristen how
to find the right communities.
The thing is they are usuallypretty hidden.
They're usually big secrets.
(05:36):
So the thing is, you have toask, and often they're invite
only.
So let's get into finding theright communities, which is the
first thing I want to talk about.
So niche communities are thosecommunities that you find that
are catered to a specificaudience, and they usually live
in tools like Disco, to aspecific audience, and they
usually live in tools like Disco, heartbeat, circle, slack,
(05:58):
discord.
That's usually where they live.
So how do you find the rightcommunities?
Hi, carol, katie, alex, goodcrowd today.
(06:20):
First, this is how I do it rightaway.
This is how I found my veryfavorite niche communities is
asking my network.
So if you guys aren't doingconnection calls, which are
15-minute conversations withpeople like networking calls,
start doing it, because thefirst thing that I ask when
someone says how can I help youafter I've answered a question
(06:40):
for them, is what communitiesare you part of, and I have
gotten such amazing ones.
In fact, most of my income lastyear came from niche
communities.
Year came from nichecommunities, and they were ones
that I found out about throughthese connection calls and
(07:02):
networking conversations.
So super important to just askwhen you're on sales calls, make
sure to ask what communitiesare you part of so you can be
part of it, because if one idealclient is part of that
community, there are probably alot more just like them in that
community.
Another way to find nichecommunities is to leverage sales
calls.
(07:23):
So one thing that I always dois record my sales calls and I
take that transcript, throw itinto ChatGPT transcript, throw
it into ChatGPT and I canextract all of the information
that I need.
I just ask ChatGPT questionsbased off of the transcript, use
this transcript and answerthese questions what communities
(07:46):
are they part of?
Who are their trusted advisors?
Where do they go first whenthey're coming across a problem
at work?
All of those types of questionswill help guide what would make
sense for your lead generationgoing forward.
Another way to find nichecommunities is exploring the
(08:07):
Discord server, because theyhave a directory which Slack
doesn't.
I wish it did, but Discord hasa directory so you can find
niche communities in there, andyou can also find LinkedIn
groups, facebook groups.
You can search thosedirectories and I'm in the works
(08:28):
of creating a directory of allof these hidden gem niche
communities that I've comeacross, because, oh, it should
exist already.
So, since it doesn't exist,I'll create that.
Check industry forums andReddit is another way.
So if you are part of any paidcommunities that you regularly
(08:49):
go in, you go to their eventsthey always have forums as part
of it and in those forums, startasking what other communities
people are part of and Reddit is.
I just slept on it for a reallylong time, but Reddit has some
great little niche conversationshappening that will help you
(09:10):
find those invite-onlycommunities that are really just
underground and hard to find.
And last, look atmembership-based communities, so
paid communities.
You can look for communitymanagers or community creators
on LinkedIn and find out whatcommunities they are part of.
(09:34):
There are also people whospecialize in communities and
they are going to have a list ofthem.
Now I've got the biggesttreasure trove of niche
communities when I just postedon LinkedIn and asked what
secret communities are you guyspart of?
That I should be part of, and awhole list came out that were
(09:55):
really exciting.
So these are some ways that youcan find niche communities, and
their secret is the problem.
So you have to actually seekthem out and start asking people
about them.
I'm in four communities rightnow and every single one of them
(10:16):
I needed an invitation to join.
So ask around and ask for thatinvite.
So we're not going.
This is a quick and dirty.
This is not a workshop, sowe're not going to do the
activities today, but I wantedthem here for you for afterwards
.
So, when this is over, I wantyou to start listing some
(10:38):
communities that you can startexploring.
Today, I work with a lot ofconsultants and fractionals, so
I'm constantly seeking outcommunities that cater to
fractionals and solo consultants, so that's something that you
can research too.
What communities exist for yourspecific niche?
(11:01):
Hey, and if anybody in the chatover here knows of any amazing
communities for fractionals orsolo consultants, lay it out
there, tell me.
And if you guys are in any, whynot while we're here?
If you guys are in anycommunities that you guys really
love that are secretive, putthem in the chat so we know.
(11:22):
Okay, so how do you, once youhave entered these niche
communities, how do you turnthat experience into a lead
generating experience?
Let's get into that.
Step one is review thedirectory and start connecting
one-on-one, without salespitches, with people that would
(11:44):
fall within your dream clientcategory.
So every single paid communityI am part of also has a
membership directory.
Even some of the free ones hasmembership directories.
Go through the membershipdirectory, use the search bar,
search for key triggers andtraits that your dream client
(12:04):
has and start connecting withthose people and start a
conversation.
Oh thanks, alex, join Alignable.
So what I want you to do is senda thoughtful message,
introducing yourself,complimenting them and talking
about maybe a shared interest ora question that they answered.
(12:26):
Focus on starting theconversation, not pitching,
because that's not going to getyou anywhere.
It's relationship first, andyour goal is to eventually get
to a place where you're bookinga 15-minute connection or
networking call to explore howyou can help each other.
15-minute connection ornetworking call to explore how
(12:50):
you can help each other.
So my favorite go-to DM isafter someone has asked a
question in the community, whichis a mini hand raise saying
that they need support.
I will answer their questionand then I'll follow up in a DM
and ask do you want any?
Do you want to dig into thisdeeper?
Do you want to brainstorm onthis?
And that will usually enticesome sort of one-on-one
conversation with them.
(13:10):
So that's a great way is addvalue.
First answer the question thatthey had in the community and
then reach out to them privatelyto go in a little bit deeper on
your answer.
Two is set up keyword alerts forimmediate engagement.
This will save you in thoseSlack forums that you're in.
(13:32):
I am in 10 Slack groups and ifI had my alerts set up for all
of them, they would be useless.
I'm going to cut it off rightthere because I'm a tease and
it's juicy.
So if you want the end of thismasterclass, head to the show
notes page.
I have the invite right thereand you can find out how I set
(13:54):
up keyword alerts and how I'mthe first person to answer
questions and how I turn thoseconversations, those answers,
into sales conversations later.
So it's juicy.
People really loved it.
We had a 74% live show up rateon a free masterclass, so that's
(14:14):
killer If you're listening tothis right now and you were at
that masterclass.
Thank you so much for beingsuch an amazing audience member.
The chat was blowing up.
You guys had amazing questionsand I had so much fun with you.
And if you're listening to thisand you did not see it, it's not
(14:35):
too late to catch the replay.
Find it down below and grab itthere to get the last three
steps to build your salespipeline with niche communities
and a little introduction to theTiny Marketing Club and how
that program can help you builda thriving sales pipeline.
(14:55):
That's really easy to close.
If you enjoyed this episode,please comment, subscribe and
tell your friends about it.
The more people who know aboutthe Tiny Marketing Show, the
more people will listen.
All right, goodbye, thank you.
You love all things tinymarketing.
Head down to the show notespage and sign up for the wait
(15:20):
list to join the tiny marketingclub, where you get to work
one-on-one with me withtrainings, feedback and pop-up
coaching that will help youscale your marketing as a B2B
service business.
So I'll see you over in theclub.
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