November 4, 2025 • 37 mins
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Fifteen years ago, Adam Olalde knocked on every supercar dealership and exotic car owner's door in Chicago with an audacious pitch: "Can I borrow your Ferrari? I'm putting together this cool thing."
Enough people said yes. His first track day event? Pure comedy. No helmets, no walkie-talkies, just people in borrowed supercars told to "go that way." Most spun into the sand and never made it back around.
He charged $150 (versus $2,000/day rentals). Thousands showed up. Light bulb moment achieved.
Today, The Xtreme Experience runs 50-60 events nationwide with 70 supercars, 20 mechanics, and 2 semi trucks. Last year alone: 88,000 people drove supercars. Total since 2012: nearly 500,000 drivers.
Most popular? Ferrari edges Lamborghini, but the C8 Corvette "moves people the most" when they exit.
Adam's philosophy: "Always turn around and look at your car one more time." His first car was a '95 Pontiac Grand Prix from his dad. His AC/DC anthem: "For Those About to Rock." His dream car: Mercedes SLS AMG Black Series in yellow.
His daily driver? Burnt copper Mercedes G63 AMG—"sounds like a boat, burns 3 gallons per minute. Wouldn't trade it for anything."
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_02 (00:05):
Welcome back to All the Cars I've Loved Before, your
authoritative podcast onautomotive nostalgia where our
guests are unique.
Each auto has an era, and everycar tells a story.
So you know, indeed you know thetime.
It's time to plug in, get littlebriefs under the nails,
(00:25):
fingernails, toenails, whateveryour nails, and flip on that
favorite car theme.
T-shirt, hat, or jacket.
Um, how you doing, partner?
What's going on up there in themid-Atlantic?
SPEAKER_01 (00:40):
Uh, not too much.
We're feels like summer gettingthere, eating degrees.
Yeah, yeah, yeah.
SPEAKER_02 (00:45):
Might not and afford a panhandle.
Um uh uh uh summer is about tocome with a huge cudgel over the
head with humidity and warmth.
Speaking of yeah, I was justgoing to welcome back listeners
all over the world.
We love looking at the reportingand analytics.
Welcome back to people incountries such as Israel,
(01:08):
Finland, specifically.
All right, let's see if I don'tbutcher this.
Turku in southwest Finland.
Welcome back.
We had three return visits,return listeners, we should say,
uh from your state of NewJersey, Doug.
Northfield, egg uh harbor, uh,and Tuckerton.
Have you heard of those three?
SPEAKER_01 (01:27):
I know you lived in Jersey.
I wonder if my friend Tim, whowas um I think he was our second
I remember episode.
Um he he lives in Minnesota, butuh he has family in New Jersey
from New Jersey.
He he might be uh and I knowhe's in New Jersey now, might be
him.
SPEAKER_02 (01:46):
Yeah, I love seeing listeners uh pop up where I I
can I can triangulate and have agood idea of who that is.
Welcome back to listeners uh uhnorth of the border in Ontario,
St.
Catharine, and in Quebec,Montreal.
Gulf Breeze, Florida, where I'mlocated.
Who's listening?
Probably my kids are um Navarre,welcome.
(02:07):
And back up north, Syracuse.
Syracuse, New York.
Welcome.
Great to have you back.
I had one question here beforewe get into the show.
Um did you see anythinginteresting on the road today,
Doug?
SPEAKER_01 (02:21):
Well, not anything.
Or this week today, but over thelast couple days, and they're
popping up more and more.
Uh the Volkswagen ID Buzz.
SPEAKER_02 (02:30):
Yeah, yeah, yep.
I saw one too.
Really sharp looking.
Yep.
Uh love the uh, I think it waswhite over yellow, something
like that.
SPEAKER_01 (02:39):
Yeah, they I think they're all two-tone.
I mean, you know, Volkswagen isbrilliant at the nostalgia,
right?
Design.
Yeah.
Yeah.
Uh uh the the new Beatle, right,for example, which uh sold like
hot cakes initially.
Um this is different, right?
Because it's electric.
I think I think it's it itdoesn't have the range, right?
(03:00):
I think it's it's uh hopefullymore, you know, it's probably
more of a fad car uh thananything.
We shall see and likeeverything, you'll see somebody
who bought one and then they'llbe selling it quickly, just just
like a sports, just like a smallsports car, like a Miata, right?
They've got it.
They're like I don't really useit that much.
(03:21):
Oh, it's too loud.
In this case, maybe the range,um certainly uh availability
charging um is something to getused to when you have an
electric car.
SPEAKER_02 (03:31):
Yeah, perfect segue.
Because I was thinking uh I Iwas gonna ask you this.
When when you and when you lookfor cars, where do you look?
Do you go?
You know, it used to be theclassifieds, used to be uh, or
you drive by the lot, butthere's so many ways to get that
content today.
Facebook Marketplace,Craigslist.
(03:52):
How do you if if you're lookingfor a car for the kids yourself,
where do you go?
What do you do?
SPEAKER_01 (03:56):
I would say Facebook, Facebook Marketplace.
And then there is a Facebookforum for every car.
Yeah, multiple manufacturer.
Like I recently got on the Miataone, probably because of uh a
couple of our uh past guests,John from Mazda, as well as uh
Nigel.
(04:16):
And uh now I just see Miataspopping up left and right.
And then, of course, they'repopping up on Facebook
Marketplace.
I'm like, hmm, what did I bigbig brother eavesdropping?
SPEAKER_02 (04:26):
Yeah, we were in one of my cars.
My son said uh uh he was asked,I can't remember, he was asking
me something about what do youdo this problem or that problem?
And I told him about the themany online communities, just
online.
You go to this website.org andthey have it's just a discussion
board.
Any question you have, you canjust search up there and see
what see what other people havecome up with.
SPEAKER_01 (04:47):
So you can become a YouTube certified mechanic.
SPEAKER_02 (04:51):
We've had we we've had several.
Still waiting for my plaque, mycertificate to come in the mail.
But yeah, all looking forward tothat.
So carslove.com, carslove.com,reach out to us, uh Christian at
carslove.com, Doug atcarslove.com.
And so what's been happeningwith with the website?
I know the car cell continues tofill up.
(05:13):
And for those not in the lowcarslove, not in the know,
carslove.com slash photos.
So send us photos of yourautomobiles if you had those
interesting first ones, you andyour family, because this show
is it it's about family, if it'sat all about cars.
So we've been we've been I Ihave some snapshots to send you
of of my first.
(05:35):
So are are you still gettingthem?
How's that working?
SPEAKER_01 (05:37):
Yeah, yeah.
I'm uh between car spotting andthen some of our guests who've
been able to maintain theirpictures, right?
They still have it.
Maybe they still own the car ifit's uh some of our guests.
And um, you know, we should alsomention, because our our guests
uh mention it, we have an eventspage.
Um I would love to for theevents page to be maybe someday
(06:00):
us going to an event, but thereyou go.
Our our events pages typicallywho we're gonna be interviewing
on what day and approximatetime.
Yeah, good.
Good stuff, good stuff.
So it's it's fun to do.
It's it's nice to hear thatpeople actually look at it.
So uh makes for a good time.
SPEAKER_02 (06:17):
Good work.
Flash events.
Yep, a lot of blood, sweat, andtears goes into the website.
Doug's always busy, so hey,thank you for that.
And now I'm gonna toss it overto you and ask you how did
today's guest, very excitedabout today's guest, bye-bye.
How did he find his way intoyour virtual garage?
SPEAKER_01 (06:36):
Yeah.
Uh as you've been hearing moreand more, just due to the
podcast getting out there andpeople hearing about it, um,
through his PR rep, they foundus on uh quoted qwed.com and
reached out.
And we've actually had gottensome fantastic guests.
(06:56):
Um and our guest today is notgoing to disappoint.
SPEAKER_02 (07:00):
None more fantasticer than Adam with the
Extreme Experience.
Adam, how are you thisafternoon?
I'm Fantastic, apparently.
I'm doing good, boys.
Good to see you.
You're the best.
You're the best.
Yeah, so tell us a little bit uhwhat you do.
You have a company called TheExtreme Experience.
Tell a little bit uh tell us alittle bit about it, and then uh
(07:23):
what got you into that into thatenterprise?
SPEAKER_00 (07:27):
Well, I suppose that I'm here simply to fulfill
Doug's need of putting an eventon the events page, and I happen
to know well.
Yeah.
Yeah, I I I'm a selfless guy.
Could I find a way to host 50 to60 automotive themed events
nationwide and make sure thatpeople had stuff to do?
(07:48):
And uh that's what we do.
Um, but long story really,really short, uh almost 15 years
ago, I was in the luxuryconcierge business helping
connect people with rentals offancy cars and boats and things
like that.
But man oh man, everyone calledand said, I just want a cool
extreme experience.
Can you be the guy to help putthat together for me?
(08:09):
And I said, Who would I be tosay no?
And so I did.
And 15 years later, and hundredsand hundreds of thousands of
drivers later, here we are.
SPEAKER_02 (08:17):
Yeah, and if you want to put a smile on your
face, everybody, if the the thenearest device, uh plop in the
extreme experience.com.
The extreme experience.com whereyou can rent one of many.
It looks like it's it's a dozenor two supercars.
It's this whole tour, as Adamwas saying, that kind of go goes
(08:41):
around the country.
And you you can drive these carson a racetrack.
So so what was the you you toldus about the aha moment that led
to that?
Was it hard to put together afleet of supercars?
That's such a maniac sentence.
But how long did it take youfrom inception to making that
happen?
And did you always know that youwere gonna be uh co-located,
(09:04):
kind of kind of making thishappen on a on a track, on a
real deal racetrack?
SPEAKER_00 (09:10):
It happened really fast.
Um I was no different growing upthan most car guys and girls.
I had the poster on my wall, Iwas in the backseat of my
parents' car, I was spinningaround to see what just drove
past us.
Didn't matter if it was a Saabor a Honda Odyssey or a Ferrari
360, whatever it was.
I was noticing it.
(09:30):
But, you know, then I grew upand I got distracted.
I went to college and I didother things.
And ultimately, after college, afew years later, I just happened
upon the car business and itreignited this excitement.
But by that time, I was alifestyle guy who met the car
industry.
And so I figured, you know, Iwasn't a race car driver.
I wasn't wrenching on the carsmyself, but instead, how could I
provide this lifestyle that Iwanted to experience?
(09:52):
And then how could I share itwith other people?
And so, in less than a year anda half, I went from working for
this concierge company tolistening to our customers who
really wanted to experienceautomobiles to putting together
our first racetrack drivingexperience.
And no, Christian, I didn't owna single one of these cars.
I knocked on the doors of everycar dealership, every owner of a
(10:13):
supercar in Chicago, and I said,I need to borrow your car.
I'm putting this cool thingtogether.
And I got enough people to allowme to borrow their cars, and we
hosted our first event.
SPEAKER_02 (10:23):
Uh lovely.
Now, what was the first onelike?
What was the first one that youput together?
Was it a comedy of heirs?
Was it a Swiss watch from thefrom the word go?
SPEAKER_00 (10:32):
No, I mean a comedy would probably still be giving
it some credit.
I had no, you know, I had noexperience.
I did not put uh two uh twomoments of thought into the fact
that we should probably havehelmets on, we should probably
have walkie-talkies in the car.
We just put people in supercarsand we said, go that way.
We'll see you when you come backaround.
And most people never made itall the way back around.
(10:53):
They spun themselves off, theyended up in the sand.
You know, it was what it was.
It was a comedy of learning, Iguess, I suppose.
And we learned really quicklybecause hurting people is
definitely not my vocabulary,but uh, you know, we learned it
was an industry that be thatrealistically did not exist.
And so we were creating ourindustry one driver at a time.
(11:13):
And quite honestly, I still takethat outlook today, which is
what keeps us growing.
SPEAKER_02 (11:18):
For sure.
And the enthusiasm, theenthusiasm must have been there
from the word go with the peoplethat showed up.
Um, and and and so how did youhow did you get the word of
mouth out?
Was there buzz very quickly?
Because yeah, like you say, it'sa super exciting thing.
Great gift, great gift to give.
Um so what was that?
SPEAKER_00 (11:40):
Yeah.
Yeah, yeah.
We uh we used local Chicagochannels in the beginning.
Uh Groupon was big here andgetting started in Chicago right
down the street when we foundedthis.
Uh, we jumped on the internetand you could start buying
Facebook ads.
You know, 15 years ago, thisstuff was kind of in an infancy
stage.
So we leveraged all these newdigital technologies to say,
hey, you want to test drive aFerrari, a Lamborghini, a
(12:02):
Porsche, whatever it was, uh 150bucks.
That's all we charged in thebeginning.
So you gotta you gotta imaginecoming from a world where I was
initially marketing the rentalof a Ferrari for$2,000 a day,
minimum of three days, Iexcluded 99.9% of the
population.
But for 100 bucks, oh man, ourfirst day, thousands of people
showed up.
And I that was the light bulbmoment right then and there.
(12:23):
I was like, I don't know if 150bucks is enough to uh maintain a
supercar and do advertising, runa company and still make money,
but that's okay.
I have enough people here whereuh if I figure this out, I've
got a business and and figuredit out.
SPEAKER_02 (12:37):
Yeah, in your the the listener's gonna ask, okay,
where is this?
How do I find out when they'recoming to me?
Well, it's a it's a sort of a uha circus where they just load up
the trucks and they go to thenext city.
Uh three of them, you have uhthree working in parallel that
can go all the way around thecountry west, midwest, south,
(13:00):
northeast.
So uh whether you're in uhPhoenix, Arizona, Denver,
Colorado, Salt Lake City, Utah.
Uh now, New Orleans is theclosest one to me, but they've
already done that this year,okay?
Uh South, Northeast, New Jersey.
Okay.
Uh, let's see, what do I have uphere?
New York City, Philly, Michigan.
So every it truly comes all theway around the country.
(13:22):
I gotta ask, what is the mostpopular car that is rented, or
what is the one that reallyseems to move people the most?
SPEAKER_00 (13:32):
Ooh, that's a good question because it might be a
different answer.
I think the most popular car to,and you hit it on the head.
This is a fantastic gift.
This is the bucket listexperience.
So a lot of people sign up forthe Italian Prima Donna's.
When once they check the Ferrariand Lamborghini off, which
obviously tied for number one,the Ferrari may edge out the
(13:54):
Lamborghini just a little bit.
Um, they they release newmodels, they get a little bit
more press.
Uh, so Ferrari one, Lamborghinitwo, then there's a big gap to
numbers three, four, and five.
But the car that moves peoplethe most when they get out of
it, uh, and I'm gonna I'll takemy hat off to them right now, is
the new C8.
Man, people get out of that carand they are blown away.
(14:15):
We had this, we generally ran aCorvette generation uh in our in
our fleet for a year or twobefore they said, Well, my
neighbor's got one now, the C7,the C6, so I don't need this
car.
We put the C8 in our fleet, itlasted five years, and we only
switched it because the Z06 cameout and we said, Well, if you
guys have been driving that forfive years, you deserve to drive
this.
But that car, hands down, ispeople's favorite car.
SPEAKER_01 (14:37):
That and that was gonna be my guess.
I was holding out because yeah,that car for the money, right?
You can't need it.
SPEAKER_00 (14:45):
No, it's mind-boggling.
And now with the ZR1, that'sgetting all the press where they
just released a couple of daysago.
Holy smokes! Yep.
SPEAKER_02 (14:52):
So with these cars, and I know Doug wants to hop in
here.
Is it hard to keep a fleet ofcars like these running because
being run costs?
They're being handled a lot,okay, by people that aren't used
to handling them.
Uh, these are temperamental carsto begin with.
Is it hard to keep themmechanically sound?
(15:12):
Do you have people that sort oftravel with the show?
You have people on contract whenyou go.
If it's a trade secret, we canmove on to the next question.
SPEAKER_00 (15:20):
Uh, here's the trade secret
mechanical can and will break.
And so it's just a matter of howoften it breaks and how prepared
we are.
In the beginning, we traveledwith a pickup truck, a few
wrenches, and a spare tire,hoping that you know we would we
could MacGyver that situation.
But 15 years later, I've got 20mechanics, I've got two
semi-trucks, and they travelwith the tour everywhere they
(15:41):
go.
And we're we're doing afantastic amount of work on
these cars in pit lane, justlike a race team, to keep them
going and to keep you safe.
SPEAKER_02 (15:50):
Top notch.
Love that answer.
What do you think, Doug?
Are we ready to go back in time,or do you want to still still
throw out some questions aboutthis incredible business, the
extreme experience?
SPEAKER_01 (16:00):
So many questions.
Uh, I did want to ask, so 13years later, I I think I have
that right.
Um, do you have do you have somenumbers, uh, metrics on how
many, how many smiles, how manycars, how many cars you've gone
through?
Just curious if you can sharethat with us and the listeners.
SPEAKER_00 (16:19):
That is a good question.
We'll start with the smilesbecause that was really
important to us.
Yes.
Because just like myself, youknow, I'm our our ideal
customer.
And so smile number one was thefirst time I ever saw a
Lamborghini pull up in, youknow, I was in Chicago and it
came over a bridge and it wastheatrical, and that was this is
awesome number one.
Um, so now in our warehouse, weactually raise a banner every
(16:42):
single year with the number ofpeople that rode or drove in a
supercar thanks to the extremeexperience, because we're really
proud of the fact that we'rechanging lives.
And uh we started our first yearin 2012 with 8,000 people
driving supercars, enough tocreate a business.
Yeah.
Last year, uh, 88,000 peopledrove supercars because of
Extreme Experience or rode insupercars.
(17:04):
And so if you combine all thoseup over the last 13 years, the
number is uh just shy of a halfa million people have been in
supercars thanks to uh to whatwe do.
Now, how many supercars did thattake?
Well, we've got about 70 cars inour fleet today, between
ride-along cars, driver cars,and as you so astutely uh
(17:25):
mentioned, cars that are on alift somewhere getting some type
of repair done.
So that's what it takes to keepthe program running.
Uh, as far as how many we'vegone through in the past, I wish
I had a more accurate answer,but I know that we flip about
20, 25% of the fleet per year.
So uh at one point I did theVinWiki show with Ed Bully and
he asked a similar question.
I think back then it was 200.
(17:47):
So, man, oh man, I bet we'rewe're well over three, 350
supercars that uh I've owned andthat I've loved in my day.
Yeah.
unknown (17:56):
Wow.
SPEAKER_02 (17:57):
Good stuff.
Yeah, good stuff.
Well, I think we have to we haveto climb in the way back.
We have to climb in the wayback, go 88 miles per hour.
And let's go back to thebeginning.
And in when we talk about Adam'sfirst car, uh great answer he's
had.
We've never had this answerbefore.
And he says, we always askpeople, well, what was your
first car?
(18:18):
And Adam says, Well, it it feelslike he's had three experiences
or births of this experience.
And Adam, what did you mean bythat?
SPEAKER_00 (18:27):
Well, I mean, there was the first car when you're
15, 16 years old.
The first time that I ever madetires squeal, because you just
gotta feel that, right?
You know, they always say thatracing, uh, the racing was
invented the the moment thesecond car came off the
production line.
And that's kind of how you feelas a teenager.
You know, you've got to get thatout of your system.
Like I am now in control.
(18:48):
So there was that first car.
There, of course, was the firstcar that I bought with my own
money, and then there was myfirst supercar, which really
opened up this whole newchapter.
But each of those, you know,cars come into your life for a
reason, a season or a lifetime.
And so they each had their ownreason and their own season.
Um, that's that's how I had toanswer the question.
SPEAKER_02 (19:10):
Good deal.
I have to write that down.
SPEAKER_01 (19:12):
The reason, season or a lifetime.
Yeah, yeah.
It's making me re-evaluate myfirst cars as well.
SPEAKER_02 (19:21):
Yeah, it's a yeah, it's a good point, you know.
What so uh there's the first oneyou touched, the first you
bought with your own money.
Um so let's see, the PontiacGrand Prix, the Jetta, and then
and then the supercars he has hehas right now.
What do you think, Doug?
Where do we go with thoseanswers?
SPEAKER_01 (19:37):
Yeah, well, let's start with the uh Grand Prix.
Um, and as we talked in thepre-show, I think my dad owned
one of those when I was probablyin my 20s, early 20s.
And Trish and I think I took youfor a crazy ride in it.
It was a pretty cool car for thetime when it first came out.
But uh, Adam, what do you whatdo you remember about that car?
SPEAKER_00 (19:57):
I remember I'm I've always been big on the
aesthetic.
That that to me was somethingthat mattered.
And so this it was it was white,it was a 95 grand pre.
I'll never forget the taillights.
They kind of had that wafflepattern tail lights with the
string of lights.
Perfect way to put it, yes.
Right?
It went across the trunk, andthen in the front, they had the
(20:18):
slim headlights, and it justkind of felt like a race car and
it felt sporty.
At the time, I wasn't familiarwith the composition of the car,
you know, the plastic versus thesteel.
We weren't doing aluminum andstuff, and carbon fiber was a
long, long dream away.
But uh, you know, a Pontiac feltracy, it felt sporty.
And when I was driving that car,I felt like people were looking
at me.
I will say this so that I don'tforget to say it.
(20:41):
I think it's important that nomatter what your car is, whether
it's your first car that youtouched, your first car that you
bought, or the car that youaspired to own one day, it
should always be a car that whenyou get out of it, you turn
around and look at it one moretime, just because you want to
see your car.
And uh for, you know, I'm 40now, and so for the last 25, 26
(21:01):
years, I've been turning aroundlooking at my car.
And so I guess I'll give my dada little credit for he chose the
Pontiac Grand Prix.
I didn't get to choose that one.
That's what he what what he gaveme to drive, and ultimately it
became mine in college.
So that uh, you know, a lot ofgood memories about how you
learn to feel about a car thatway.
SPEAKER_01 (21:17):
Yeah, love that.
Love that.
Yep.
And that translates well intoyour day job, right?
Just the feeling of the cars,right?
And you know, you're you'reseeing the the super, you're
seeing the smiles of yourcustomers, right?
And that just yeah, all ties itback together, right?
From your first smile at thatcar.
SPEAKER_02 (21:39):
Yeah.
It's also kind of a good lifelesson for the people in your
life, the the anything that youown, you know.
Does this thing make you happy?
Um, does it lighten your soul?
Or for some reason, any reason,does it bring you dread, hassle,
or do you have some sort ofnegative association with it?
You know, you're not livingsomeone else's dream in your
(22:01):
life.
You have to optimize your ownbest life.
I I don't know, it's just rrandom thought, but something
you just said really, reallystruck me, Adam.
Good stuff.
Yeah.
SPEAKER_00 (22:09):
Yeah.
Yeah.
I mean, that's what I'll neverforget my mom telling me how she
was, I think she had aThunderbird in college, and then
she got married, had kids, soldthe car, and was driving a
minivan when I learned all ofthis.
And I said, Mom, you know, goingback to what you just said,
Christian, do you have regretsabout that?
Why don't you have a sports car?
And I think that's probably whenshe went and bought that that
(22:30):
Audi uh A6.
There you go.
You know, I created thislifestyle where I never want to
feel regret about passingsomething up.
Life is a journey, and you spenda lot of time in your car, so
you better maximize thatjourney.
SPEAKER_01 (22:41):
I agree.
Agreed.
And take advantage of the carbeing able to do what you can do
with what it's capable of on asafe track, right?
Safe environment.
Oh, yes, exactly.
SPEAKER_00 (22:53):
I I have I have hyperbolized that example for
sure.
But daily driving, you know.
Some people say a car just getsyou from A to B.
And I say, no, it does more thanthat.
Yep, yep.
Agreed.
SPEAKER_02 (23:04):
And or on a racetrack, like you do, the car
gets you from A to A because youend up back at the same point
all the time.
SPEAKER_00 (23:10):
Good stuff.
SPEAKER_01 (23:14):
Yep.
And there's there's definitely aum, let's see, we had uh is it
Nigel Tunacliff from uh he doesa uh coastline driving academy
out out west, so teaching youngyoung uh young drivers how to
drive and real really great guy,but like just how important that
(23:35):
is, and letting respecting thepower of a vehicle, right, and
what it's capable of.
I the one negative I see of theC8 is because it's so affordable
and so available, people get it,and they are just they shouldn't
be on the road in that car.
Or they should get some trackexperience and learn what the
(23:58):
car is capable of beforehand.
SPEAKER_00 (24:01):
Yeah, no argument there, and there's plenty of
great schools out there, right?
Learn to drive programs, and anda lot of times when you buy the
Mustang or the Corvette, they'llthey'll gear you towards
something.
But for whatever reason, thisCorvette, just going back to it
again, yeah.
I got pro drivers who try toturn it loose, who try to get
themselves in trouble.
And man, the engineers arenailing it because that car
continues to save us day in andday out.
(24:22):
But either way, that's no excuseto go get to go learn how to
drive.
SPEAKER_01 (24:26):
Yep, yep, for sure.
Yeah, and it's a it's a greatendorsement for that car.
So um, so you moved on.
Your second birth of your carwas uh the first car you
purchased on your own.
Can you tell us about that?
SPEAKER_00 (24:41):
This was inspired by my mom.
Fine, and you know, getting backto that.
So when we send this out to theworld, she'll be happy to listen
to it.
And she got she got that 01 AudiA6, and I got behind the wheel
of that.
And then you had a littleluxury, plus you had the power,
plus you had the engineering.
And that's when I felt the car.
(25:01):
This is a this is what youshould drive.
This is how you should feel whenyou drive.
And so uh it was a foregoneconclusion that when I finally
graduated from school and hadsome money, I bought the Jeddah.
I bought the little uh thelittle little brother, uh,
little sister of the uh theAudi.
And I got a I got a place inChicago and I just ripped that
thing around and I took fulladvantage of it.
(25:22):
And at the time, you know,that's before I even got into
the supercar business,obviously.
And so I didn't know as muchabout the motor and the power
and the displacement and allthe, you know, I was just do I
feel it or do I not feel it?
It was a gut, it was a gutfeeling, and that car gave me
that gut feeling.
And so my friends still give megrief today about the
Wolfsburger because I still talkabout it because it was, you
know, who knows where I'd betoday if I wasn't doing what I'm
(25:44):
doing, how that ladder wouldhave looked from Wolfsburger to
what to what.
But uh that was that was the oneand only car that I bought until
you know the shipment till itgot crazy.
SPEAKER_01 (25:55):
Yeah, yeah.
So um, and in that, your firstsupercar or supercars post post
uh the Wolfsburger.
What were they?
SPEAKER_00 (26:08):
Well, and so from uh after I transitioned from there,
um I got into the the rentalbusiness, and we had a uh an 08
Lamborghini Gaiardo, we had an07 straight piped F430 coupe,
um, and we had a uh a Bentleywith the W12, that Continental
(26:29):
uh GTC.
So suddenly I was driving thesecars and I was like, holy
smokes, this is this is crazy,this is a different world.
And uh, and that's really whatchanged my life.
Although the first supercar thatwe ever bought as Extreme
Experience, I believe, was a 996uh 911 turbo.
I think that was the first onewe ever actually uh we ever
(26:50):
bought and put into our fleet.
So uh, but either way, thosethree, four cars really kind of
brought me into the world ofultra high performance.
And uh I have a lot of fondmemories stealing those out of
the warehouse and creating youngteenage memories, uh, or not
teenage, but you know, early 20memories.
Yeah.
Those supercars.
SPEAKER_01 (27:10):
Yeah, it makes me uh, and you mentioned 996.
I just keep thinking of the uhthe beginning of uh Gone in 60
Seconds, the reboot movie, whereum he goes in and he smashes a
window.
That's not what you're doingbecause it's your warehouse, but
he steals that brand new 996 outand just goes flying.
SPEAKER_00 (27:32):
Yeah, we have uh back in the day, we have plenty
of memories.
You know, before I could affordcar haulers and everything, we
had to get these supercarsplaces, and so like like crazy
20-something year olds, we drovethem.
And so you would just see thisline on the highway of 430s and
911s and Gallardos and Audi R8sand Nissan GTRs.
We survived, which is the mostimportant part.
(27:54):
But man, you that's just that'sas good as it gets, just having
that.
And it and doing it with yourfriends was such a cool feeling,
too.
You know, driving a car isgreat, but sharing that looking
over to your side, your left andyour right, and seeing other
people driving these cars, andthen people looking at you, it's
a whole thing.
SPEAKER_01 (28:08):
Yeah, yeah, no, absolutely.
So, so um, and we we didn't talkabout this in the pre-show, but
I I like what you answered.
When you think about music, whatdo you like to listen to?
And is there a song?
Is there a band that you likethat kind of defines you and
your role?
SPEAKER_00 (28:30):
I don't know that well um, I don't know that I
have a moment that defines why Ichose this band or this song,
but I'll but I know that theanswer is and always will be
ACDC, uh, because it's justsomething about the way that
they play their music andespecially their song for those
about to rock.
Because you sit down in aFerrari or anything super, you
(28:52):
know, you click your your buckleon and you turn it up and for
those about to rock, and thenyou rock.
And that's always been my it'salways been my supercar music.
SPEAKER_01 (29:01):
Yeah, no.
And the the reason I like it, adifferent, slightly different
time, but uh the gentleman wehad on earlier, one of two
gentlemen we had on earlier thisweek before you, uh Tim Kearns,
who's we talked about this inthe pre-show, his dad invented
the intermittent windshieldwiper.
So we asked him what hisfavorite song was, and he was
(29:22):
like Steppenwolf, Born to BeWild, and he had a 1971 Mustang
Mach one, and man, what a what aperfect song for that car.
Just ACDC as well.
Yeah, yeah.
SPEAKER_02 (29:35):
And then the the the uh oil embargo crisis of the 70s
happened, and he switched fromthat to um to the Pinto, and it,
you know, they probably playedthe Carpenters.
That that that might have beenhis go to there.
But anyway, yeah, back to you.
SPEAKER_01 (29:50):
Yeah.
So um I'm sure everybody wantsto know what the owner, uh,
founder of uh Extreme Experiencedrives.
Can you can you tell us aboutthat?
What's your Daily driver is.
Oh, it's a supercar, of course.
Yeah, with his children.
SPEAKER_00 (30:04):
He's a dad, right?
Why not?
That was the that was theslippery slope.
I think that once I got into thebusiness, there was a certain
threshold of car that I wasnever gonna be below.
Yeah, no minigames, no HondaOdyssey.
SPEAKER_02 (30:17):
Oh, so it's a lot of pressure for a guy like you,
isn't it?
Yeah, I didn't I didn't thinkabout that.
Oh I think he owns all thesecars.
What's he gonna pull up in now?
SPEAKER_00 (30:25):
I know, right?
Now, the good part uh for me, orthe excuse I should say, is that
I live in the city of Chicago.
And so there is really no way todrive a supercar down here,
whether it's traffic or whetherit's potholes or whether it's
seasons.
Believe me, I've tried and I'vedone plenty of pushing a
supercar the eight feet back tomy garage because I thought it
(30:45):
would be a good idea, but just alittle bit of snow made it a bad
idea.
So unfortunately, owning asupercar is just not a thing
outside of what we do for work.
Um, so I've always been a truckguy.
Uh well, I've gotten in troublefor calling them trucks and SUV
guys.
So uh, but uh so uh Land Roversand Mercedes Benz have always
been my brand.
I love the AMG.
(31:05):
Uh and so today I drive uh Idrive and it's in color uh
uniform.
I drive a burnt magno copperMercedes G63.
And so it's the ExtremeExperience wagon, and you can
see it coming.
SPEAKER_01 (31:24):
That's uh sorry, Christian, for those who don't
know, right?
That's the uh I'm gonna get thepronunciation wrong.
That's the old uh Galaudo wagon,I'm saying it wrong, that they
didn't have in the States tillwhat 90s, early 2000s, and then
but people were always importingthem, and now they've just
become this suit ultra luxury,ultra fast, comfortable, but
(31:48):
very capable SUV.
SPEAKER_00 (31:52):
Yeah, that's why I called that's why I called it a
wagon.
Um it uh yeah, I think mine has571 horsepower.
I think it's right in thatneighborhood somewhere.
Um, and I got the last now thatthe 580 just came out this year,
and it's an electric car, and sothe jury's out on that one.
(32:12):
But uh I saw I'm still I'm stilldriving that uh that eight that
eight cylinder that burns aboutthree gallons of gas a minute
and sounds like a boat, and Iwouldn't trade for the world.
SPEAKER_01 (32:23):
Yeah, twin twin turbo at that twin turbo v8,
yeah.
SPEAKER_02 (32:29):
Gotta have it.
Well, at this point in the show,we typically ask our guests what
their dream cars are.
And I don't know that makessense because every dream car
you've ever had, I think you'veowned and sold.
That's the problem, right?
You know, you need new dreams orsomeone else's dreams.
What are we gonna do here?
SPEAKER_00 (32:49):
Yeah, yeah.
It's it is a tough question, butit is it is the number one
question, of course, that I getasked.
I go to the racetrack, I starttalking to my customers, and the
first question they ask me, notreally, you know, they do like
to know what I drive, but theywant to know what my favorite
supercar is of all times becausethey're comparing it to
something, a memory they have, amodel they built, a poster on
their wall.
(33:09):
And um, my answer really stillremains the same, uh, although
it's being challenged for almost15 years.
I've been answering that it'sbeen the Mercedes-Benz SLS AMG
Black Series.
So if I could snap my fingersand put an SLS Black Series in
the garage, yellow black, thatwould be the card that I would
choose.
Um, the only thing that I thinkI would hesitate and consider um
(33:33):
these new 9-11 GT3 RS or theGT2s, man, Porsche is just
knocking it out of the park, andthese things are animals.
And so that would be somethingnew that I've never or we throw
all that out the window and wego get a Kuntash and we just
call it a day because that's theposter I actually had on my wall
as a kid.
SPEAKER_02 (33:52):
I did too, didn't we?
SPEAKER_01 (33:53):
All didn't we all what it what was it?
Justification for highereducation, right?
Oh, yeah.
SPEAKER_02 (33:59):
That was that was one of the that that was like
the first meme of all time, wasthe old Lambert V posting, like
like hanging on the wall.
We can tie it to the currentdays.
Indeed, indeed.
So, yeah, Adam, as we guide thepodcast gently to the off-ramp,
one last question for you on theway out here is I I just gotta
tell maybe it's more of astatement.
(34:20):
I can't wait to show up at theextreme experience and drive all
these fantastic cars whilewearing my, you know, I live in
Florida, and all we really wearfor foot footwear, even in the
dead of winter, is flip-flops.
So I cannot wait to show up andwear my flip-flops while while
having your cars fly around thetrack.
(34:40):
That's not a problem, is it?
SPEAKER_00 (34:42):
We have a whole rack of shoes for people just like
you.
No, no, no, rack of flip-flops,right?
You got a rack of flip dirt.
We yeah, we'll call themclose-toed flip-flops for you.
Just for you.
Just for you.
We have yeah, we have there'sthere's what there's 47 lower
states plus Florida.
And so we're fine.
We'll figure it out.
SPEAKER_02 (35:02):
Yeah, all right.
And so what, so what important?
And uh yeah, yeah, I I tend tohave tall friends.
I don't know why.
I have some friends that are notso tall.
So uh my six foot two, six footfour, six foot five friend, can
they fit in these cars?
They can fit in these cars,right?
It in in in in uh if you go onthe website, there's actually
(35:25):
sort of a high guide for thedifferent cars you have.
And I think that is justingenious.
You got to check out this site,the extreme experience.com/slash
how dash it dash works.
So much great information,really rich FAQ section.
And they'll just tell you, hey,you you you can um, you know, if
you're five foot two, we'll befine.
The helmet that we put on you istwo inches, you'll fit in
(35:48):
perfectly.
So you've got an answer foreverything, Adam, and I think
it's fantastic.
SPEAKER_00 (35:54):
Well, we've been having fun for a long enough
time that uh I think we've justabout figured it out, but then I
always learn something new.
So I'll never never uh I'llnever guarantee I know it all,
but we're enjoying the process.
And if you got to learn bydriving supercars around
racetracks, uh sign me up.
Exactly.
Yeah.
SPEAKER_02 (36:12):
And and yeah, yeah, we'll would uh tell our
listenership checkout.
The extreme experience.com.
Of course, it's gonna be in theshow notes.
And hey, Adam, thank you fortaking time today.
It was uh an extreme pleasuremeeting you.
We had a blast.
Come back anytime.
SPEAKER_00 (36:29):
Yeah, I would be happy to, and I expect you guys
to meet me at the racetrack andwe'll do this again.
SPEAKER_02 (36:34):
Next time you're in New Orleans, I will show up with
my flip-flops.
You have he rolls his eyes, butgave me a thumbs up.
What does that mean?
You have just heard the highrevving, low mileage, late model
heard round the world,authoritative podcast on
automotive nostalgia.
He is Doug Reach Me at Doug atCarsLove.com.
(36:56):
I'm Christian, reach me atChristian at carslove.com.
And he was Adam with the ExtremeExperience.
The Extreme Experience.com.
Check him out.
If you like our podcast, pleasefollow and tell a friend.
CarsLoved.com, carslove.com.
Also check out our link tree,which is L-I-N-K-T-R.ee slash
(37:17):
Cars Loved.
There you go.
I'm sure we'll see you at thenext local car show, showroom,
race trip, or concor.
We appreciate you taking a laughwith us, and we'll see you next
time.
Welcome back to All the Cars I've Loved Before, your
authoritative podcast onautomotive nostalgia where our
guests are unique.
Each auto has an era, and everycar tells a story.
So you know, indeed you know thetime.
It's time to plug in, get littlebriefs under the nails,
(00:25):
fingernails, toenails, whateveryour nails, and flip on that
favorite car theme.
T-shirt, hat, or jacket.
Um, how you doing, partner?
What's going on up there in themid-Atlantic?
SPEAKER_01 (00:40):
Uh, not too much.
We're feels like summer gettingthere, eating degrees.
Yeah, yeah, yeah.
SPEAKER_02 (00:45):
Might not and afford a panhandle.
Um uh uh uh summer is about tocome with a huge cudgel over the
head with humidity and warmth.
Speaking of yeah, I was justgoing to welcome back listeners
all over the world.
We love looking at the reportingand analytics.
Welcome back to people incountries such as Israel,
(01:08):
Finland, specifically.
All right, let's see if I don'tbutcher this.
Turku in southwest Finland.
Welcome back.
We had three return visits,return listeners, we should say,
uh from your state of NewJersey, Doug.
Northfield, egg uh harbor, uh,and Tuckerton.
Have you heard of those three?
SPEAKER_01 (01:27):
I know you lived in Jersey.
I wonder if my friend Tim, whowas um I think he was our second
I remember episode.
Um he he lives in Minnesota, butuh he has family in New Jersey
from New Jersey.
He he might be uh and I knowhe's in New Jersey now, might be
him.
SPEAKER_02 (01:46):
Yeah, I love seeing listeners uh pop up where I I
can I can triangulate and have agood idea of who that is.
Welcome back to listeners uh uhnorth of the border in Ontario,
St.
Catharine, and in Quebec,Montreal.
Gulf Breeze, Florida, where I'mlocated.
Who's listening?
Probably my kids are um Navarre,welcome.
(02:07):
And back up north, Syracuse.
Syracuse, New York.
Welcome.
Great to have you back.
I had one question here beforewe get into the show.
Um did you see anythinginteresting on the road today,
Doug?
SPEAKER_01 (02:21):
Well, not anything.
Or this week today, but over thelast couple days, and they're
popping up more and more.
Uh the Volkswagen ID Buzz.
SPEAKER_02 (02:30):
Yeah, yeah, yep.
I saw one too.
Really sharp looking.
Yep.
Uh love the uh, I think it waswhite over yellow, something
like that.
SPEAKER_01 (02:39):
Yeah, they I think they're all two-tone.
I mean, you know, Volkswagen isbrilliant at the nostalgia,
right?
Design.
Yeah.
Yeah.
Uh uh the the new Beatle, right,for example, which uh sold like
hot cakes initially.
Um this is different, right?
Because it's electric.
I think I think it's it itdoesn't have the range, right?
(03:00):
I think it's it's uh hopefullymore, you know, it's probably
more of a fad car uh thananything.
We shall see and likeeverything, you'll see somebody
who bought one and then they'llbe selling it quickly, just just
like a sports, just like a smallsports car, like a Miata, right?
They've got it.
They're like I don't really useit that much.
(03:21):
Oh, it's too loud.
In this case, maybe the range,um certainly uh availability
charging um is something to getused to when you have an
electric car.
SPEAKER_02 (03:31):
Yeah, perfect segue.
Because I was thinking uh I Iwas gonna ask you this.
When when you and when you lookfor cars, where do you look?
Do you go?
You know, it used to be theclassifieds, used to be uh, or
you drive by the lot, butthere's so many ways to get that
content today.
Facebook Marketplace,Craigslist.
(03:52):
How do you if if you're lookingfor a car for the kids yourself,
where do you go?
What do you do?
SPEAKER_01 (03:56):
I would say Facebook, Facebook Marketplace.
And then there is a Facebookforum for every car.
Yeah, multiple manufacturer.
Like I recently got on the Miataone, probably because of uh a
couple of our uh past guests,John from Mazda, as well as uh
Nigel.
(04:16):
And uh now I just see Miataspopping up left and right.
And then, of course, they'repopping up on Facebook
Marketplace.
I'm like, hmm, what did I bigbig brother eavesdropping?
SPEAKER_02 (04:26):
Yeah, we were in one of my cars.
My son said uh uh he was asked,I can't remember, he was asking
me something about what do youdo this problem or that problem?
And I told him about the themany online communities, just
online.
You go to this website.org andthey have it's just a discussion
board.
Any question you have, you canjust search up there and see
what see what other people havecome up with.
SPEAKER_01 (04:47):
So you can become a YouTube certified mechanic.
SPEAKER_02 (04:51):
We've had we we've had several.
Still waiting for my plaque, mycertificate to come in the mail.
But yeah, all looking forward tothat.
So carslove.com, carslove.com,reach out to us, uh Christian at
carslove.com, Doug atcarslove.com.
And so what's been happeningwith with the website?
I know the car cell continues tofill up.
(05:13):
And for those not in the lowcarslove, not in the know,
carslove.com slash photos.
So send us photos of yourautomobiles if you had those
interesting first ones, you andyour family, because this show
is it it's about family, if it'sat all about cars.
So we've been we've been I Ihave some snapshots to send you
of of my first.
(05:35):
So are are you still gettingthem?
How's that working?
SPEAKER_01 (05:37):
Yeah, yeah.
I'm uh between car spotting andthen some of our guests who've
been able to maintain theirpictures, right?
They still have it.
Maybe they still own the car ifit's uh some of our guests.
And um, you know, we should alsomention, because our our guests
uh mention it, we have an eventspage.
Um I would love to for theevents page to be maybe someday
(06:00):
us going to an event, but thereyou go.
Our our events pages typicallywho we're gonna be interviewing
on what day and approximatetime.
Yeah, good.
Good stuff, good stuff.
So it's it's fun to do.
It's it's nice to hear thatpeople actually look at it.
So uh makes for a good time.
SPEAKER_02 (06:17):
Good work.
Flash events.
Yep, a lot of blood, sweat, andtears goes into the website.
Doug's always busy, so hey,thank you for that.
And now I'm gonna toss it overto you and ask you how did
today's guest, very excitedabout today's guest, bye-bye.
How did he find his way intoyour virtual garage?
SPEAKER_01 (06:36):
Yeah.
Uh as you've been hearing moreand more, just due to the
podcast getting out there andpeople hearing about it, um,
through his PR rep, they foundus on uh quoted qwed.com and
reached out.
And we've actually had gottensome fantastic guests.
(06:56):
Um and our guest today is notgoing to disappoint.
SPEAKER_02 (07:00):
None more fantasticer than Adam with the
Extreme Experience.
Adam, how are you thisafternoon?
I'm Fantastic, apparently.
I'm doing good, boys.
Good to see you.
You're the best.
You're the best.
Yeah, so tell us a little bit uhwhat you do.
You have a company called TheExtreme Experience.
Tell a little bit uh tell us alittle bit about it, and then uh
(07:23):
what got you into that into thatenterprise?
SPEAKER_00 (07:27):
Well, I suppose that I'm here simply to fulfill
Doug's need of putting an eventon the events page, and I happen
to know well.
Yeah.
Yeah, I I I'm a selfless guy.
Could I find a way to host 50 to60 automotive themed events
nationwide and make sure thatpeople had stuff to do?
(07:48):
And uh that's what we do.
Um, but long story really,really short, uh almost 15 years
ago, I was in the luxuryconcierge business helping
connect people with rentals offancy cars and boats and things
like that.
But man oh man, everyone calledand said, I just want a cool
extreme experience.
Can you be the guy to help putthat together for me?
(08:09):
And I said, Who would I be tosay no?
And so I did.
And 15 years later, and hundredsand hundreds of thousands of
drivers later, here we are.
SPEAKER_02 (08:17):
Yeah, and if you want to put a smile on your
face, everybody, if the the thenearest device, uh plop in the
extreme experience.com.
The extreme experience.com whereyou can rent one of many.
It looks like it's it's a dozenor two supercars.
It's this whole tour, as Adamwas saying, that kind of go goes
(08:41):
around the country.
And you you can drive these carson a racetrack.
So so what was the you you toldus about the aha moment that led
to that?
Was it hard to put together afleet of supercars?
That's such a maniac sentence.
But how long did it take youfrom inception to making that
happen?
And did you always know that youwere gonna be uh co-located,
(09:04):
kind of kind of making thishappen on a on a track, on a
real deal racetrack?
SPEAKER_00 (09:10):
It happened really fast.
Um I was no different growing upthan most car guys and girls.
I had the poster on my wall, Iwas in the backseat of my
parents' car, I was spinningaround to see what just drove
past us.
Didn't matter if it was a Saabor a Honda Odyssey or a Ferrari
360, whatever it was.
I was noticing it.
(09:30):
But, you know, then I grew upand I got distracted.
I went to college and I didother things.
And ultimately, after college, afew years later, I just happened
upon the car business and itreignited this excitement.
But by that time, I was alifestyle guy who met the car
industry.
And so I figured, you know, Iwasn't a race car driver.
I wasn't wrenching on the carsmyself, but instead, how could I
provide this lifestyle that Iwanted to experience?
(09:52):
And then how could I share itwith other people?
And so, in less than a year anda half, I went from working for
this concierge company tolistening to our customers who
really wanted to experienceautomobiles to putting together
our first racetrack drivingexperience.
And no, Christian, I didn't owna single one of these cars.
I knocked on the doors of everycar dealership, every owner of a
(10:13):
supercar in Chicago, and I said,I need to borrow your car.
I'm putting this cool thingtogether.
And I got enough people to allowme to borrow their cars, and we
hosted our first event.
SPEAKER_02 (10:23):
Uh lovely.
Now, what was the first onelike?
What was the first one that youput together?
Was it a comedy of heirs?
Was it a Swiss watch from thefrom the word go?
SPEAKER_00 (10:32):
No, I mean a comedy would probably still be giving
it some credit.
I had no, you know, I had noexperience.
I did not put uh two uh twomoments of thought into the fact
that we should probably havehelmets on, we should probably
have walkie-talkies in the car.
We just put people in supercarsand we said, go that way.
We'll see you when you come backaround.
And most people never made itall the way back around.
(10:53):
They spun themselves off, theyended up in the sand.
You know, it was what it was.
It was a comedy of learning, Iguess, I suppose.
And we learned really quicklybecause hurting people is
definitely not my vocabulary,but uh, you know, we learned it
was an industry that be thatrealistically did not exist.
And so we were creating ourindustry one driver at a time.
(11:13):
And quite honestly, I still takethat outlook today, which is
what keeps us growing.
SPEAKER_02 (11:18):
For sure.
And the enthusiasm, theenthusiasm must have been there
from the word go with the peoplethat showed up.
Um, and and and so how did youhow did you get the word of
mouth out?
Was there buzz very quickly?
Because yeah, like you say, it'sa super exciting thing.
Great gift, great gift to give.
Um so what was that?
SPEAKER_00 (11:40):
Yeah.
Yeah, yeah.
We uh we used local Chicagochannels in the beginning.
Uh Groupon was big here andgetting started in Chicago right
down the street when we foundedthis.
Uh, we jumped on the internetand you could start buying
Facebook ads.
You know, 15 years ago, thisstuff was kind of in an infancy
stage.
So we leveraged all these newdigital technologies to say,
hey, you want to test drive aFerrari, a Lamborghini, a
(12:02):
Porsche, whatever it was, uh 150bucks.
That's all we charged in thebeginning.
So you gotta you gotta imaginecoming from a world where I was
initially marketing the rentalof a Ferrari for$2,000 a day,
minimum of three days, Iexcluded 99.9% of the
population.
But for 100 bucks, oh man, ourfirst day, thousands of people
showed up.
And I that was the light bulbmoment right then and there.
(12:23):
I was like, I don't know if 150bucks is enough to uh maintain a
supercar and do advertising, runa company and still make money,
but that's okay.
I have enough people here whereuh if I figure this out, I've
got a business and and figuredit out.
SPEAKER_02 (12:37):
Yeah, in your the the listener's gonna ask, okay,
where is this?
How do I find out when they'recoming to me?
Well, it's a it's a sort of a uha circus where they just load up
the trucks and they go to thenext city.
Uh three of them, you have uhthree working in parallel that
can go all the way around thecountry west, midwest, south,
(13:00):
northeast.
So uh whether you're in uhPhoenix, Arizona, Denver,
Colorado, Salt Lake City, Utah.
Uh now, New Orleans is theclosest one to me, but they've
already done that this year,okay?
Uh South, Northeast, New Jersey.
Okay.
Uh, let's see, what do I have uphere?
New York City, Philly, Michigan.
So every it truly comes all theway around the country.
(13:22):
I gotta ask, what is the mostpopular car that is rented, or
what is the one that reallyseems to move people the most?
SPEAKER_00 (13:32):
Ooh, that's a good question because it might be a
different answer.
I think the most popular car to,and you hit it on the head.
This is a fantastic gift.
This is the bucket listexperience.
So a lot of people sign up forthe Italian Prima Donna's.
When once they check the Ferrariand Lamborghini off, which
obviously tied for number one,the Ferrari may edge out the
(13:54):
Lamborghini just a little bit.
Um, they they release newmodels, they get a little bit
more press.
Uh, so Ferrari one, Lamborghinitwo, then there's a big gap to
numbers three, four, and five.
But the car that moves peoplethe most when they get out of
it, uh, and I'm gonna I'll takemy hat off to them right now, is
the new C8.
Man, people get out of that carand they are blown away.
(14:15):
We had this, we generally ran aCorvette generation uh in our in
our fleet for a year or twobefore they said, Well, my
neighbor's got one now, the C7,the C6, so I don't need this
car.
We put the C8 in our fleet, itlasted five years, and we only
switched it because the Z06 cameout and we said, Well, if you
guys have been driving that forfive years, you deserve to drive
this.
But that car, hands down, ispeople's favorite car.
SPEAKER_01 (14:37):
That and that was gonna be my guess.
I was holding out because yeah,that car for the money, right?
You can't need it.
SPEAKER_00 (14:45):
No, it's mind-boggling.
And now with the ZR1, that'sgetting all the press where they
just released a couple of daysago.
Holy smokes! Yep.
SPEAKER_02 (14:52):
So with these cars, and I know Doug wants to hop in
here.
Is it hard to keep a fleet ofcars like these running because
being run costs?
They're being handled a lot,okay, by people that aren't used
to handling them.
Uh, these are temperamental carsto begin with.
Is it hard to keep themmechanically sound?
(15:12):
Do you have people that sort oftravel with the show?
You have people on contract whenyou go.
If it's a trade secret, we canmove on to the next question.
SPEAKER_00 (15:20):
Uh, here's the trade secret
mechanical can and will break.
And so it's just a matter of howoften it breaks and how prepared
we are.
In the beginning, we traveledwith a pickup truck, a few
wrenches, and a spare tire,hoping that you know we would we
could MacGyver that situation.
But 15 years later, I've got 20mechanics, I've got two
semi-trucks, and they travelwith the tour everywhere they
(15:41):
go.
And we're we're doing afantastic amount of work on
these cars in pit lane, justlike a race team, to keep them
going and to keep you safe.
SPEAKER_02 (15:50):
Top notch.
Love that answer.
What do you think, Doug?
Are we ready to go back in time,or do you want to still still
throw out some questions aboutthis incredible business, the
extreme experience?
SPEAKER_01 (16:00):
So many questions.
Uh, I did want to ask, so 13years later, I I think I have
that right.
Um, do you have do you have somenumbers, uh, metrics on how
many, how many smiles, how manycars, how many cars you've gone
through?
Just curious if you can sharethat with us and the listeners.
SPEAKER_00 (16:19):
That is a good question.
We'll start with the smilesbecause that was really
important to us.
Yes.
Because just like myself, youknow, I'm our our ideal
customer.
And so smile number one was thefirst time I ever saw a
Lamborghini pull up in, youknow, I was in Chicago and it
came over a bridge and it wastheatrical, and that was this is
awesome number one.
Um, so now in our warehouse, weactually raise a banner every
(16:42):
single year with the number ofpeople that rode or drove in a
supercar thanks to the extremeexperience, because we're really
proud of the fact that we'rechanging lives.
And uh we started our first yearin 2012 with 8,000 people
driving supercars, enough tocreate a business.
Yeah.
Last year, uh, 88,000 peopledrove supercars because of
Extreme Experience or rode insupercars.
(17:04):
And so if you combine all thoseup over the last 13 years, the
number is uh just shy of a halfa million people have been in
supercars thanks to uh to whatwe do.
Now, how many supercars did thattake?
Well, we've got about 70 cars inour fleet today, between
ride-along cars, driver cars,and as you so astutely uh
(17:25):
mentioned, cars that are on alift somewhere getting some type
of repair done.
So that's what it takes to keepthe program running.
Uh, as far as how many we'vegone through in the past, I wish
I had a more accurate answer,but I know that we flip about
20, 25% of the fleet per year.
So uh at one point I did theVinWiki show with Ed Bully and
he asked a similar question.
I think back then it was 200.
(17:47):
So, man, oh man, I bet we'rewe're well over three, 350
supercars that uh I've owned andthat I've loved in my day.
Yeah.
unknown (17:56):
Wow.
SPEAKER_02 (17:57):
Good stuff.
Yeah, good stuff.
Well, I think we have to we haveto climb in the way back.
We have to climb in the wayback, go 88 miles per hour.
And let's go back to thebeginning.
And in when we talk about Adam'sfirst car, uh great answer he's
had.
We've never had this answerbefore.
And he says, we always askpeople, well, what was your
first car?
(18:18):
And Adam says, Well, it it feelslike he's had three experiences
or births of this experience.
And Adam, what did you mean bythat?
SPEAKER_00 (18:27):
Well, I mean, there was the first car when you're
15, 16 years old.
The first time that I ever madetires squeal, because you just
gotta feel that, right?
You know, they always say thatracing, uh, the racing was
invented the the moment thesecond car came off the
production line.
And that's kind of how you feelas a teenager.
You know, you've got to get thatout of your system.
Like I am now in control.
(18:48):
So there was that first car.
There, of course, was the firstcar that I bought with my own
money, and then there was myfirst supercar, which really
opened up this whole newchapter.
But each of those, you know,cars come into your life for a
reason, a season or a lifetime.
And so they each had their ownreason and their own season.
Um, that's that's how I had toanswer the question.
SPEAKER_02 (19:10):
Good deal.
I have to write that down.
SPEAKER_01 (19:12):
The reason, season or a lifetime.
Yeah, yeah.
It's making me re-evaluate myfirst cars as well.
SPEAKER_02 (19:21):
Yeah, it's a yeah, it's a good point, you know.
What so uh there's the first oneyou touched, the first you
bought with your own money.
Um so let's see, the PontiacGrand Prix, the Jetta, and then
and then the supercars he has hehas right now.
What do you think, Doug?
Where do we go with thoseanswers?
SPEAKER_01 (19:37):
Yeah, well, let's start with the uh Grand Prix.
Um, and as we talked in thepre-show, I think my dad owned
one of those when I was probablyin my 20s, early 20s.
And Trish and I think I took youfor a crazy ride in it.
It was a pretty cool car for thetime when it first came out.
But uh, Adam, what do you whatdo you remember about that car?
SPEAKER_00 (19:57):
I remember I'm I've always been big on the
aesthetic.
That that to me was somethingthat mattered.
And so this it was it was white,it was a 95 grand pre.
I'll never forget the taillights.
They kind of had that wafflepattern tail lights with the
string of lights.
Perfect way to put it, yes.
Right?
It went across the trunk, andthen in the front, they had the
(20:18):
slim headlights, and it justkind of felt like a race car and
it felt sporty.
At the time, I wasn't familiarwith the composition of the car,
you know, the plastic versus thesteel.
We weren't doing aluminum andstuff, and carbon fiber was a
long, long dream away.
But uh, you know, a Pontiac feltracy, it felt sporty.
And when I was driving that car,I felt like people were looking
at me.
I will say this so that I don'tforget to say it.
(20:41):
I think it's important that nomatter what your car is, whether
it's your first car that youtouched, your first car that you
bought, or the car that youaspired to own one day, it
should always be a car that whenyou get out of it, you turn
around and look at it one moretime, just because you want to
see your car.
And uh for, you know, I'm 40now, and so for the last 25, 26
(21:01):
years, I've been turning aroundlooking at my car.
And so I guess I'll give my dada little credit for he chose the
Pontiac Grand Prix.
I didn't get to choose that one.
That's what he what what he gaveme to drive, and ultimately it
became mine in college.
So that uh, you know, a lot ofgood memories about how you
learn to feel about a car thatway.
SPEAKER_01 (21:17):
Yeah, love that.
Love that.
Yep.
And that translates well intoyour day job, right?
Just the feeling of the cars,right?
And you know, you're you'reseeing the the super, you're
seeing the smiles of yourcustomers, right?
And that just yeah, all ties itback together, right?
From your first smile at thatcar.
SPEAKER_02 (21:39):
Yeah.
It's also kind of a good lifelesson for the people in your
life, the the anything that youown, you know.
Does this thing make you happy?
Um, does it lighten your soul?
Or for some reason, any reason,does it bring you dread, hassle,
or do you have some sort ofnegative association with it?
You know, you're not livingsomeone else's dream in your
(22:01):
life.
You have to optimize your ownbest life.
I I don't know, it's just rrandom thought, but something
you just said really, reallystruck me, Adam.
Good stuff.
Yeah.
SPEAKER_00 (22:09):
Yeah.
Yeah.
I mean, that's what I'll neverforget my mom telling me how she
was, I think she had aThunderbird in college, and then
she got married, had kids, soldthe car, and was driving a
minivan when I learned all ofthis.
And I said, Mom, you know, goingback to what you just said,
Christian, do you have regretsabout that?
Why don't you have a sports car?
And I think that's probably whenshe went and bought that that
(22:30):
Audi uh A6.
There you go.
You know, I created thislifestyle where I never want to
feel regret about passingsomething up.
Life is a journey, and you spenda lot of time in your car, so
you better maximize thatjourney.
SPEAKER_01 (22:41):
I agree.
Agreed.
And take advantage of the carbeing able to do what you can do
with what it's capable of on asafe track, right?
Safe environment.
Oh, yes, exactly.
SPEAKER_00 (22:53):
I I have I have hyperbolized that example for
sure.
But daily driving, you know.
Some people say a car just getsyou from A to B.
And I say, no, it does more thanthat.
Yep, yep.
Agreed.
SPEAKER_02 (23:04):
And or on a racetrack, like you do, the car
gets you from A to A because youend up back at the same point
all the time.
SPEAKER_00 (23:10):
Good stuff.
SPEAKER_01 (23:14):
Yep.
And there's there's definitely aum, let's see, we had uh is it
Nigel Tunacliff from uh he doesa uh coastline driving academy
out out west, so teaching youngyoung uh young drivers how to
drive and real really great guy,but like just how important that
(23:35):
is, and letting respecting thepower of a vehicle, right, and
what it's capable of.
I the one negative I see of theC8 is because it's so affordable
and so available, people get it,and they are just they shouldn't
be on the road in that car.
Or they should get some trackexperience and learn what the
(23:58):
car is capable of beforehand.
SPEAKER_00 (24:01):
Yeah, no argument there, and there's plenty of
great schools out there, right?
Learn to drive programs, and anda lot of times when you buy the
Mustang or the Corvette, they'llthey'll gear you towards
something.
But for whatever reason, thisCorvette, just going back to it
again, yeah.
I got pro drivers who try toturn it loose, who try to get
themselves in trouble.
And man, the engineers arenailing it because that car
continues to save us day in andday out.
(24:22):
But either way, that's no excuseto go get to go learn how to
drive.
SPEAKER_01 (24:26):
Yep, yep, for sure.
Yeah, and it's a it's a greatendorsement for that car.
So um, so you moved on.
Your second birth of your carwas uh the first car you
purchased on your own.
Can you tell us about that?
SPEAKER_00 (24:41):
This was inspired by my mom.
Fine, and you know, getting backto that.
So when we send this out to theworld, she'll be happy to listen
to it.
And she got she got that 01 AudiA6, and I got behind the wheel
of that.
And then you had a littleluxury, plus you had the power,
plus you had the engineering.
And that's when I felt the car.
(25:01):
This is a this is what youshould drive.
This is how you should feel whenyou drive.
And so uh it was a foregoneconclusion that when I finally
graduated from school and hadsome money, I bought the Jeddah.
I bought the little uh thelittle little brother, uh,
little sister of the uh theAudi.
And I got a I got a place inChicago and I just ripped that
thing around and I took fulladvantage of it.
(25:22):
And at the time, you know,that's before I even got into
the supercar business,obviously.
And so I didn't know as muchabout the motor and the power
and the displacement and allthe, you know, I was just do I
feel it or do I not feel it?
It was a gut, it was a gutfeeling, and that car gave me
that gut feeling.
And so my friends still give megrief today about the
Wolfsburger because I still talkabout it because it was, you
know, who knows where I'd betoday if I wasn't doing what I'm
(25:44):
doing, how that ladder wouldhave looked from Wolfsburger to
what to what.
But uh that was that was the oneand only car that I bought until
you know the shipment till itgot crazy.
SPEAKER_01 (25:55):
Yeah, yeah.
So um, and in that, your firstsupercar or supercars post post
uh the Wolfsburger.
What were they?
SPEAKER_00 (26:08):
Well, and so from uh after I transitioned from there,
um I got into the the rentalbusiness, and we had a uh an 08
Lamborghini Gaiardo, we had an07 straight piped F430 coupe,
um, and we had a uh a Bentleywith the W12, that Continental
(26:29):
uh GTC.
So suddenly I was driving thesecars and I was like, holy
smokes, this is this is crazy,this is a different world.
And uh, and that's really whatchanged my life.
Although the first supercar thatwe ever bought as Extreme
Experience, I believe, was a 996uh 911 turbo.
I think that was the first onewe ever actually uh we ever
(26:50):
bought and put into our fleet.
So uh, but either way, thosethree, four cars really kind of
brought me into the world ofultra high performance.
And uh I have a lot of fondmemories stealing those out of
the warehouse and creating youngteenage memories, uh, or not
teenage, but you know, early 20memories.
Yeah.
Those supercars.
SPEAKER_01 (27:10):
Yeah, it makes me uh, and you mentioned 996.
I just keep thinking of the uhthe beginning of uh Gone in 60
Seconds, the reboot movie, whereum he goes in and he smashes a
window.
That's not what you're doingbecause it's your warehouse, but
he steals that brand new 996 outand just goes flying.
SPEAKER_00 (27:32):
Yeah, we have uh back in the day, we have plenty
of memories.
You know, before I could affordcar haulers and everything, we
had to get these supercarsplaces, and so like like crazy
20-something year olds, we drovethem.
And so you would just see thisline on the highway of 430s and
911s and Gallardos and Audi R8sand Nissan GTRs.
We survived, which is the mostimportant part.
(27:54):
But man, you that's just that'sas good as it gets, just having
that.
And it and doing it with yourfriends was such a cool feeling,
too.
You know, driving a car isgreat, but sharing that looking
over to your side, your left andyour right, and seeing other
people driving these cars, andthen people looking at you, it's
a whole thing.
SPEAKER_01 (28:08):
Yeah, yeah, no, absolutely.
So, so um, and we we didn't talkabout this in the pre-show, but
I I like what you answered.
When you think about music, whatdo you like to listen to?
And is there a song?
Is there a band that you likethat kind of defines you and
your role?
SPEAKER_00 (28:30):
I don't know that well um, I don't know that I
have a moment that defines why Ichose this band or this song,
but I'll but I know that theanswer is and always will be
ACDC, uh, because it's justsomething about the way that
they play their music andespecially their song for those
about to rock.
Because you sit down in aFerrari or anything super, you
(28:52):
know, you click your your buckleon and you turn it up and for
those about to rock, and thenyou rock.
And that's always been my it'salways been my supercar music.
SPEAKER_01 (29:01):
Yeah, no.
And the the reason I like it, adifferent, slightly different
time, but uh the gentleman wehad on earlier, one of two
gentlemen we had on earlier thisweek before you, uh Tim Kearns,
who's we talked about this inthe pre-show, his dad invented
the intermittent windshieldwiper.
So we asked him what hisfavorite song was, and he was
(29:22):
like Steppenwolf, Born to BeWild, and he had a 1971 Mustang
Mach one, and man, what a what aperfect song for that car.
Just ACDC as well.
Yeah, yeah.
SPEAKER_02 (29:35):
And then the the the uh oil embargo crisis of the 70s
happened, and he switched fromthat to um to the Pinto, and it,
you know, they probably playedthe Carpenters.
That that that might have beenhis go to there.
But anyway, yeah, back to you.
SPEAKER_01 (29:50):
Yeah.
So um I'm sure everybody wantsto know what the owner, uh,
founder of uh Extreme Experiencedrives.
Can you can you tell us aboutthat?
What's your Daily driver is.
Oh, it's a supercar, of course.
Yeah, with his children.
SPEAKER_00 (30:04):
He's a dad, right?
Why not?
That was the that was theslippery slope.
I think that once I got into thebusiness, there was a certain
threshold of car that I wasnever gonna be below.
Yeah, no minigames, no HondaOdyssey.
SPEAKER_02 (30:17):
Oh, so it's a lot of pressure for a guy like you,
isn't it?
Yeah, I didn't I didn't thinkabout that.
Oh I think he owns all thesecars.
What's he gonna pull up in now?
SPEAKER_00 (30:25):
I know, right?
Now, the good part uh for me, orthe excuse I should say, is that
I live in the city of Chicago.
And so there is really no way todrive a supercar down here,
whether it's traffic or whetherit's potholes or whether it's
seasons.
Believe me, I've tried and I'vedone plenty of pushing a
supercar the eight feet back tomy garage because I thought it
(30:45):
would be a good idea, but just alittle bit of snow made it a bad
idea.
So unfortunately, owning asupercar is just not a thing
outside of what we do for work.
Um, so I've always been a truckguy.
Uh well, I've gotten in troublefor calling them trucks and SUV
guys.
So uh, but uh so uh Land Roversand Mercedes Benz have always
been my brand.
I love the AMG.
(31:05):
Uh and so today I drive uh Idrive and it's in color uh
uniform.
I drive a burnt magno copperMercedes G63.
And so it's the ExtremeExperience wagon, and you can
see it coming.
SPEAKER_01 (31:24):
That's uh sorry, Christian, for those who don't
know, right?
That's the uh I'm gonna get thepronunciation wrong.
That's the old uh Galaudo wagon,I'm saying it wrong, that they
didn't have in the States tillwhat 90s, early 2000s, and then
but people were always importingthem, and now they've just
become this suit ultra luxury,ultra fast, comfortable, but
(31:48):
very capable SUV.
SPEAKER_00 (31:52):
Yeah, that's why I called that's why I called it a
wagon.
Um it uh yeah, I think mine has571 horsepower.
I think it's right in thatneighborhood somewhere.
Um, and I got the last now thatthe 580 just came out this year,
and it's an electric car, and sothe jury's out on that one.
(32:12):
But uh I saw I'm still I'm stilldriving that uh that eight that
eight cylinder that burns aboutthree gallons of gas a minute
and sounds like a boat, and Iwouldn't trade for the world.
SPEAKER_01 (32:23):
Yeah, twin twin turbo at that twin turbo v8,
yeah.
SPEAKER_02 (32:29):
Gotta have it.
Well, at this point in the show,we typically ask our guests what
their dream cars are.
And I don't know that makessense because every dream car
you've ever had, I think you'veowned and sold.
That's the problem, right?
You know, you need new dreams orsomeone else's dreams.
What are we gonna do here?
SPEAKER_00 (32:49):
Yeah, yeah.
It's it is a tough question, butit is it is the number one
question, of course, that I getasked.
I go to the racetrack, I starttalking to my customers, and the
first question they ask me, notreally, you know, they do like
to know what I drive, but theywant to know what my favorite
supercar is of all times becausethey're comparing it to
something, a memory they have, amodel they built, a poster on
their wall.
(33:09):
And um, my answer really stillremains the same, uh, although
it's being challenged for almost15 years.
I've been answering that it'sbeen the Mercedes-Benz SLS AMG
Black Series.
So if I could snap my fingersand put an SLS Black Series in
the garage, yellow black, thatwould be the card that I would
choose.
Um, the only thing that I thinkI would hesitate and consider um
(33:33):
these new 9-11 GT3 RS or theGT2s, man, Porsche is just
knocking it out of the park, andthese things are animals.
And so that would be somethingnew that I've never or we throw
all that out the window and wego get a Kuntash and we just
call it a day because that's theposter I actually had on my wall
as a kid.
SPEAKER_02 (33:52):
I did too, didn't we?
SPEAKER_01 (33:53):
All didn't we all what it what was it?
Justification for highereducation, right?
Oh, yeah.
SPEAKER_02 (33:59):
That was that was one of the that that was like
the first meme of all time, wasthe old Lambert V posting, like
like hanging on the wall.
We can tie it to the currentdays.
Indeed, indeed.
So, yeah, Adam, as we guide thepodcast gently to the off-ramp,
one last question for you on theway out here is I I just gotta
tell maybe it's more of astatement.
(34:20):
I can't wait to show up at theextreme experience and drive all
these fantastic cars whilewearing my, you know, I live in
Florida, and all we really wearfor foot footwear, even in the
dead of winter, is flip-flops.
So I cannot wait to show up andwear my flip-flops while while
having your cars fly around thetrack.
(34:40):
That's not a problem, is it?
SPEAKER_00 (34:42):
We have a whole rack of shoes for people just like
you.
No, no, no, rack of flip-flops,right?
You got a rack of flip dirt.
We yeah, we'll call themclose-toed flip-flops for you.
Just for you.
Just for you.
We have yeah, we have there'sthere's what there's 47 lower
states plus Florida.
And so we're fine.
We'll figure it out.
SPEAKER_02 (35:02):
Yeah, all right.
And so what, so what important?
And uh yeah, yeah, I I tend tohave tall friends.
I don't know why.
I have some friends that are notso tall.
So uh my six foot two, six footfour, six foot five friend, can
they fit in these cars?
They can fit in these cars,right?
It in in in in uh if you go onthe website, there's actually
(35:25):
sort of a high guide for thedifferent cars you have.
And I think that is justingenious.
You got to check out this site,the extreme experience.com/slash
how dash it dash works.
So much great information,really rich FAQ section.
And they'll just tell you, hey,you you you can um, you know, if
you're five foot two, we'll befine.
The helmet that we put on you istwo inches, you'll fit in
(35:48):
perfectly.
So you've got an answer foreverything, Adam, and I think
it's fantastic.
SPEAKER_00 (35:54):
Well, we've been having fun for a long enough
time that uh I think we've justabout figured it out, but then I
always learn something new.
So I'll never never uh I'llnever guarantee I know it all,
but we're enjoying the process.
And if you got to learn bydriving supercars around
racetracks, uh sign me up.
Exactly.
Yeah.
SPEAKER_02 (36:12):
And and yeah, yeah, we'll would uh tell our
listenership checkout.
The extreme experience.com.
Of course, it's gonna be in theshow notes.
And hey, Adam, thank you fortaking time today.
It was uh an extreme pleasuremeeting you.
We had a blast.
Come back anytime.
SPEAKER_00 (36:29):
Yeah, I would be happy to, and I expect you guys
to meet me at the racetrack andwe'll do this again.
SPEAKER_02 (36:34):
Next time you're in New Orleans, I will show up with
my flip-flops.
You have he rolls his eyes, butgave me a thumbs up.
What does that mean?
You have just heard the highrevving, low mileage, late model
heard round the world,authoritative podcast on
automotive nostalgia.
He is Doug Reach Me at Doug atCarsLove.com.
(36:56):
I'm Christian, reach me atChristian at carslove.com.
And he was Adam with the ExtremeExperience.
The Extreme Experience.com.
Check him out.
If you like our podcast, pleasefollow and tell a friend.
CarsLoved.com, carslove.com.
Also check out our link tree,which is L-I-N-K-T-R.ee slash
(37:17):
Cars Loved.
There you go.
I'm sure we'll see you at thenext local car show, showroom,
race trip, or concor.
We appreciate you taking a laughwith us, and we'll see you next
time.
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