Welcome back to To The Point Home Services! In this powerhouse episode, Chris and Chad sit down with Sammy Ayoub, the founder of Apex Pros in Columbus, Ohio. Sammy went from running the nation’s largest Boost Mobile retail chain to launching a home services juggernaut—growing from 3 vans to 135 and pushing $50M in under 4 years.
You’ll hear the full story—from humble beginnings and an unexpected pandemic pivot to building a people-first culture, bold branding, and aggressive marketing that turned Apex into a household name in record time.
🚨 First-time podcast guest. First-class growth story. Don't miss this one.
⏱ Timestamps
00:00 – Intro & Birthday Banter 🎉
02:24 – Meet Sammy Ayoub of Apex Pros
03:40 – Launching Apex Pros in 2021
04:44 – From 3 Vans to 135 🚐
06:00 – Building Culture + A Giant Koi Pond 🐟
08:08 – From Boost Mobile to HVAC/Plumbing/Electrical
11:00 – Exiting Wireless After 28 Years
14:00 – Transitioning Into Trades During the Pandemic
17:00 – Recruiting First 110 Employees Himself
20:00 – Culture & Weekly Tech Meetings
22:10 – No Signing Bonuses. Just Real Culture.
26:15 – Rapid Education: Podcasts, Facebook Groups & DMs
28:05 – Why Marketing % Rules Are BS
30:00 – TV, Radio, and the Columbus Blue Jackets Partnership
35:00 – Alex the Mascot & Alex Cares Program ❤️
38:46 – Growth Trajectory: 4M → 16M → 33M → 50M
41:00 – Market Competition & Scaling Against Giants
44:00 – Advice: $5M is Great. $50M Ain’t for Everyone
46:30 – Wrapping Up & Growth Mindset Takeaways
🔗 Resources & Mentions
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