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July 19, 2025 4 mins

🎯 Why “Don’t Mess Up” Fails

Ever told yourself, “Don’t mess this up!”… and then immediately messed it up? There’s a real reason your brain sabotages you under pressure—and it comes down to the way you talk to yourself.

In this episode of TODAY, WE DOMINATE, Nick Carita explains how your internal language shapes your performance. You’ll learn about Ironic Process Theory, why your brain fixates on the very thing you’re trying to avoid, and what to say instead when the pressure is on.

🧠 You’ll learn:

  • Why trying not to fail increases your chances of failure
  • How subconscious focus cues hijack your performance
  • What to say instead of “Don’t mess up” to lock in success
  • How elite athletes shift self-talk in high-stakes moments
  • Real-life examples from baseball, golf, and beyond


📌 Question Answered in this Episode:

“Why does telling myself what not to do make it more likely I’ll do it?”

🧭 Why This Episode Matters::

As a mental performance coach who’s worked with athletes and high performers, I’ve seen how internal language can make or break a clutch moment. This episode gives you practical tools to reshape your focus—and deliver when it counts.

🎧 If you’ve ever cracked under pressure or sabotaged your own moment, this episode is a must-listen. Learn how to change your inner dialogue and dominate your next opportunity.

🔗 Join the movement to rebuild your mindset and take your place—starting with the words you say to yourself.

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