106: On Launches, Social Listening & Iron Man (feat. Jennifer Tamborski)

Does it seem like everyone around you is always "launching?" Big launches! Flashy launches! Multi-day multi-media launches! What the heck is a launch anyhow? And do we really need to talk about ourselves this much in order to succeed?

This week, Annie P. is joined by digital marketer extraordinaire, Jennifer Tamborski. It's a jam-packed episode about pipeline maintenance, funnel hacks, vulnerability, and more - before dipping TLTQ's very first toe into the Marvel Cinematic Universe. What marketing and biz dev lessons can we learn from Tony Stark, Super Entrepreneur?

*Parentpreneur advisory: this episode contains small amounts of colorful language.

Resources:
- Connect with Jennifer through her website and YouTube.
- Check out her podcast, Marketing Matchmaker on all the major platforms.
- Don't forget to grab her free guide to generating consistent leads here: https://www.virtualmarketingexpert.com/turnup

What's Inside:
[00:00:00]
If they haven't done it themselves, they can't take you there. 
[00:01:10]
In order to create consistent profits in your business, you must have consistent leads. 
[00:06:37]
Marketing and sales are not the same department.
[00:13:14]
No one is coming to a baseball field they don't know about except ghosts.
[00:14:39]
Visibility is vulnerable until you realize that it's not actually about you.
[00:21:34]
Content creation can be overwhelming.
[00:24:21]
Creating relationships is how social media survives. 
[00:31:02]
If you treat your business as a hobby, it will pay you like a hobby. 
[00:35:06]
Marvel never stops churning out content. 
[00:36:21]
For Iron Man, it's always about creating something better. 
[00:40:22]
The ripple effect is so much wider than we think.
[00:46:50]
Head over to Marketing Matchmaker. 
[00:47:58]
This week, your homework is to be a hero by practicing social listening. 


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