This week, Annie P. is joined by a beloved sister in the ethical/heart-centered sales space, Sarah Walton. Unlike Annie, Sarah grew up loving the rush and competition of selling. (Annie made her grandma buy all her Girls Scout Cookies.) But - both sales strategists stand together in the undeniable truth that if you're running a business you must sell, and sell, and keep selling - but it should never require you to compromise your integrity or self-respect.
Then, after swapping sales strategies, trips and tricks, the pair embark on a journey through Atlanta's favorite zombie apocalypse, The Walking Dead, which Sarah argues is "very, very entrepreneurial."
*Parentpreneur advisory: this episode contains small amounts of colorful language.
Resources:
- Connect with Sarah through her website and Instagram.
- Don't forget to check out her podcast, Game On, Girlfriend
- Find her free Freedom Calculator at https://sarahwalton.com/freedom/
What's Inside:
[00:00:00]
You need a gateway drug to you.
[00:02:41]
Small business owners need to focus on selling something every day.
[00:03:16]
"Launches" are concentrated bursts of high stress. Some people adore them, some suffer through them.
[00:07:03]
When did you realize that selling could be a pleasurable experience?
[00:12:14]
Women do "the invisible work" that makes the world work.
[00:17:23]
Deep, heart-centered [self-] forgiveness work may be required.
[00:23:02]
What is the difference between ambition and scrappiness?
[00:34:50]
The Walking Dead is the ultimate gauntlet and very, very entrepreneurial.
[00:39:08]
Fast Forwarding Through The Gore of Entrepreneurship
[00:47:18]
Your homework is to brainstorm sales role models - and not the ones you think.
Wanna binge? Check out these related episodes:
34: On Selling, Serving & Cher (feat. Katrina Summers)
54: On Persuasion, Sales & What About Bob? (feat. Jason Cutter)
68: On High-Ticket Selling, Integrity & The Lion King (feat. Isaac Ho)
81: On Closers, Compassion & Attack on Titan (feat. Jason Marc Campbell)
Grab your free copy of Annie P. Ruggles' bestselling business fable, The Coach Who Would Not Sell, at sellcoachsell.com. Use the code "Legitimate."
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